Syllabus for
Master of Science (Innovation and Entrepreneurship)
Academic Year  (2022)

Master of Science (Innovation and Entrepreneurship) program is designed to provide the tools necessary for starting independent businesses. It also gives students practical experience in research, commercialisation and proactively work in projects in risky market environments. This Programme provides an opportunity for skill up gradation through higher education focussed on innovation and entrepreneurship and is imparts knowledge on the requirements of the creation of start ups and to organize the family business. With a focus on the Corporate Residency aspect that ensures to bring in insights on learning, focused entrepreneurship and networking opportunities. This program will facilitate the students with competencies and knowledge in key business functional areas, understand the changing business environment and apply the new business management solutions in terms of start-up ideas. The new start-ups ideas are well supported with the network of people and can incubate the start ups with right direction so that the idea flourishes into a sustainable business. With the start up ecosystem in India and especially in Bangalore helps in brining the new ideas to start-up. The initiatives is to bring about the economic growth a need is felt for the entrepreneurs and innovations to provide employment to the people and also generate a sustainable business model. The focus is on creation of incubation and management of existing family businesses.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO6: Combine technology and entrepreneurship in a cross disciplinary fashion to develop attractive and sustainable business to cater to societal needs.

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·       Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·       A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·       In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

Question Bank:

Subject wise Question Bank is prepared every semester to test the Conceptual, Application, Analytical and Problem-solving skills of the students. These question banks are prepared by the faculty member teaching the subject and duly verified by the subject expert.

Question Paper Pattern for the End Semester Examination:

The question paper pattern for the End Semester Examination is as follows:

§  Section A

Conceptual / Descriptive Type questions 6 out of 8 questions of 2 mark each.

§  Section B

Analytical / Essay type questions with choice – 5 out of 7 questions of 5 marks each

§  Section C

Analytical/ Essay type questions with choice – 3 out of 5 questions of 15 marks each

§  Section D

One Compulsory Question – 18 marks

Continuous Internal Assessments (CIA):

CIA – 1 and 3 : Continuous Internal Assessment

Written (reports) – Group or Individual, Understanding of the subjects, Participative learning, Presentation and VIVA, Quiz, Multiple choice based test etc.

CIA – 2:  Continuous Internal Assessment - Mid Semester Exam (MSE)

Mid Semester Exam marks will be taken for Internal Assessment. MSE marks will be reduced to 25 for this purpose. The question paper pattern for the Mid Semester Examination is as follows:

Attendance:

The marks distribution for attendance is as follows:

95 – 100%       -           5 marks

90 – 94%         -           4 marks

85 – 89%         -           3 marks

80 – 84%         -           2 marks

76 – 79%         -           1 mark

This course blends Principles of Management and organizational behavior knowledge to provide learners with a better understanding of how the organization attempts to accomplish its goals.

2.Stephen P. Robins and Timothy A.Judge, Neharika Vohra, (2016),Organizational Behaviour, Pearson

3.Chandrani Singh, (2016), Principles and Practice of Management and Organisational Behaviour.

4.Richard L.Daft, (2012), Principles of Management, Cengage Learning.

2.Case Centre, https://www.thecasecentre.org/main/

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE) 50%

Mid Semester Examination (CIA-2) 25%

Continuous Internal Assessment (CIA- 1 & 3) 20%

Attendance 05%

Total 100%

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course gives the learners a conceptual framework of the business environment in which the entrepreneurs operate, ways to start a new venture - creating organizational and business plan and creating strategies for growth of the venture.  This is designed to immerse students into the entrepreneurial process of new venture creation. The course therefore provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures.

Evolution, Characteristics, Nature, Types, Functions of Entrepreneur - Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, The entrepreneurial perspective, the entrepreneurial decision process, Types of start ups, role of entrepreneurs i economic development, the future of entrepreneurs, entrepreneurial process, manager vs entrepreneur decision making, intrapreneurship.

1. Hisrich, Robert. Michael Peters and Dean Shepherd, Mathew. (2014). Entrepreneurship. New Delhi: Tata McGraw-Hill Education.

2. Poornima M(2014),  Entrepreneurship Development and Small Enterprise,  Pearson Education.

3. Hatten, Timothy S. (2011). Small Business Management: Entrepreneurship and Beyond, Mason: Cengage Learning.

4. Bohoney, Jason. (2011). The Entrepreneurship Toolkit: Successful Approaches to Fostering Entrepreneurship. Washington: Weidemann Associates Inc.

5. Allen, K. R. (2011),“Launching New Ventures: An Entrepreneurial Approach”, 6th Edition. Mason, Ohio: South-Western Cengage Learning.

6. Kuratko, Donald F. Entrepreneurship: (2010) Theory, Process, Practice 9th Edition. Mason, Ohio: South-Western Cengage Learning.

2.      Verstraete, T. and Jouioson-Laffitte, E. (2012), “A Business Model for Entrepreneurship”, Cheltenham: Edward Elgar Publishing Ltd.

3.      Poornima Charantimath, (2007)“Entrepreneurship Development-Small Business Enterprise”, Pearson Education.

4.   Rober D Hisrich, Michael P Peters, Dean A Shepherd, (2007),Entrepreneurship, (6 ed.), The McGraw-Hill companies.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

•   A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

Creativity and innovation are the key drivers of success for many of today’s leading companies. Some of the most gains in shareholder value over the last few years (e.g., Google, Facebook) are due to a culture of creative innovation. This course examines the process of developing new product or service innovations

Meaning of Design Thinking, The rise of Design Thinking Market Research, Practical insights into conducting marketing research, , Design thinking for competitive advantage. Power of Design Thinking in Entrepreneurship - The Need for Creative and Design, Thinking Mental Models of Creativity, Design Thinking in Entrepreneurship, Why design needs entrepreneurial mindset, combining entrepreneurial and design thinking, The seven steps of design thinking, Creative Thinking.  Open Innovation, creative solutions to issues facing organizations, Company culture and architecture, from design thinking to funding. 

Opportunity Assessment - “How do we source and identify opportunities?” and “Which opportunities should we invest time and money in?” Three dimensions of Opportunity Assessment - Product-Market fit, Product-Company fit, and Product-Business fit. “Jobs to Be Done” framework to define key unmet needs and hence the opportunities for a new product. How to organize the opportunity analysis into a recommendation and present the output in an Opportunity Brief. The Opportunity Brief serves as the “business case” for the product and should explicitly provide a “Go/No-Go” recommendation to invest resources and initiate the Discovery process for a specific product (or not). should explicitly provide a “Go/No-Go” recommendation to invest resources and initiate the Discovery process for a specific product (or not).

2.    Shrutin N Shetty, (2018), Design the Future: Simplifying Design Thinking to Help You, Notion Press

2.      The Three-Box Solution: A Strategy for Leading Innovation By Vijay Govindarajan

3.      Design Thinking: New Product Development Essentials from the PDMA, By Abbie Griffin, Michael G. Luchs, and Scott Swan

4.      Harvard Business Review case studies, https://hbr.org/store/case-studies

5.     Case Centre, https://www.thecasecentre.org/main

6.      Blue Ocean Strategy

7.   Sketching User Experiences: Getting the Design Right and the Right Design, Bill Buxton

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course is designed to impart knowledge of the concepts and principles of Economics, which govern the functioning of a firm/organization under different market conditions. It further aims at enhancing the understanding capabilities of students about macro–economic principles and decision making by business and government, and its implications for Businesses/ Startups.

Definitions, Nature & Scope, Definitions, Importance, Managerial Decision Making, Fundamental concepts of Managerial Economics (scarcity, opportunity cost, marginal/incremental principle, equilibrium, Time value of money).

 2. Dwivedi, D N (2015), Managerial Economics, Vikas Publishing House Pvt Ltd., New Delhi

2. H. Craig Petersen &W. Cris Lewis, Managerial Economics,Pearson Education.

3. Suma Damodaran, Managerial Economics,Oxford.

4. H.L. Ahuja, Managerial Economics,S. Chand and Co. Ltd.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

The purpose of this course is to acquaint the students with the various concepts, techniques, methods, process of accounting data analysis and interpretation, decision making in the areas of Financial and Management Accounting.

Need and Types of Accounting, Users of Accounting, concepts and conventions of Accounting, Relation of Accounting with other disciplines, Capital and Revenue Expenditure and Receipt, Accounting Equation.

2.      Maheswari S.N, Maheswari Sharad K. Maheswari,A Text book of Accounting For Management, 2/e, Vikas Publishing house (P)Ltd.

3.   Tulsian P. C,Financial Accounting, 1/e, Pearson Education.

2.      Ashish K Bhattacharya, Introduction to Financial Statement Analysis, Elsevier India.

3.      Raman B. S, 2009.Financial Accounting –, Vol I & Vol II, 1/e, United Publishers.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper. 

This paper is aimed gaining skills in using data analytical tools and techniques for business decision making.

Business Analytics Fundamentals: descriptive, predictive and prescriptive analytics, Data types, Business Analytics System Architecture. Data Science overview, Business Analytics Fundamentals, descriptive, predictive and prescriptive analytics, Types of Digital Data and Data Management.

2.Introduction to Information Technology, ITL Education Solutions Limited, Publisher: Pearson India 

3.Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston

4.Ken Black ,Business Statistics for Contemporary Decision Making , 5th Edition, Wiley India Pvt Ltd

5.T N Srivastava, ShailajaRego, Statistics for Management, Tata McGrawhill, Latest edition.

2.      Microsoft Excel 2010 (Straight to the Point), Dinesh Maidasani.

3.      N D Vohra ,Quantitative methods, 4^th Edition, Tata McGraw Hill, 2010

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE) 50%

Mid Semester Examination (CIA-2) 25%

Continuous Internal Assessment (CIA- 1 & 3) 20%

Attendance 05%

Total 100%

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

The course provides application-oriented learning of entrepreneurship. The course includes a significant experiential learning activity, such as launching a venture or business, writing a business plan, or completing an internship in an entrepreneurial setting.

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE) 50%

Mid Semester Examination (CIA-2) 25%

Continuous Internal Assessment (CIA- 1 & 3) 20%

Attendance 05%

Total 100%

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course is designed to offer an overview of the environment for launch and management of new ventures and startups in India. It aims to cover details of the key factors and forces in the socioeconomic and demographic environment, and government policies and schemes, sources of funds, training and other facilities and infrastructure for startup enterprises.

Introduction - Rise and growth of Startup Ecosystem in India – Timeline of India’s Startup Ecosystem from 1980s to the Present – Key milestones and drivers over time – Scenario at present.

2.   Pankaj Goel (2017), Before You Start Up: How to Prepare to Make Your Start-up Dream a Reality, Fingerprint Publishing, New Delhi.

2. Nanda Kumar K (2018), Startup Fundamanetals: An Introductory Guide to Registering a Startup in India, Fundraising, Taxation, Marketing and Sales, Vasudha Publishers, Chennai.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course is aimed at making students understand segmentation, target marketing, positioning and strategies in developing a marketing mix - product, promotion, pricing, place, people, process and physical evidence.

Concept, nature, scope and importance of marketing; Marketing concept and its evolution; Marketing mix; Strategic marketing planning – an overview, changing marketing trends, Indian companies.

2. Peter Paul, Donnelley James, “Marketing Management- Knowledge and Skills”, McGraw-Hill Education.

3. Michael Etzel, Bruce J Walker, William Stanton, (July 2017), Marketing, McGraw Hill Publisher, 14th Edition.

4. Prof. S A Sherlekar, R Krishnamoorthy, (2017), Marketing Management Text and Cases, Himalaya Publishing.

2. Tapan K Panda, Marketing Management- Text and Cases, 2nd Edition, Excel.

3. Kotler, Philip, Marketing Management , Prentice Hall.

4. Keller Kevin, Kotler Philip,” Marketing Management” PHI.

5. Kotler, Philip, Keller, Kevin L, Koshy, Abraham and Jha, Mithileshwar Marketing Management - A South Asian Perspective, Pearson Education, New Delhi.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This subject deals with theoretical and practical aspects of financial management. Students are trained to assess the optimality the firm's investment, financing and dividend decisions to maximize shareholder's wealth.

Functions of Financial Management, Objectives of Financial Management - Profit Maximization and Wealth Maximization, their social implications  Interface of Financial Management with other functional areas, Decisions of Finance, Organization of the Finance Function, Emerging Role of the Financial Manager in India, Overview of Indian Financial System.

2. Horne Van, C. James and Wachowicz John M. (2008) Fundamentals of Financial Management, 13th edition, Prentice Hall, New Delhi.

3. Khan and Jain (2012) Financial Management:Text, Problems and Cases, 6th edition, Tata McGraw Hill Education Private Limited.

2. Case Centre, https://www.thecasecentre.org/main/

3. Harvard Business Review case studies, https://hbr.org/store/case-studies

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

•  A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

Business and management research involves undertaking systematic research to find out decision outcomes. It is trans-disciplinary, and engages with both theory and practice. The course intends to provide comprehensive knowledge & skills about the research methods to investigate problems in business.

Meaning, Objectives, Types of research, significance of research, research process, criteria of good research. Identification, selection and Defining research problem in an internship. How to conduct live research project in a company?

2. Fundamentals of Research Methodology: (2017), Himalaya Publishing House, 2^nd Edition.

3. Dr. Deepak Chawla Chawla and Dr. Neena Sondhi, (2016), Research Methodology Concepts and Cases: Vikas Publishing.

4. Uwe Flick,  SAGE, (2015), Introducing Research Methodology: A Beginner's Guide to Doing a Research Project: SAGE.

2. William Zikmund, Barry Babin, Jon Carr, Mitch Griffin,Business Research Methods, Cengage.

3. Naval Bajpai, Business Research Methods, Pearson Education Research Methodology.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

• A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course has been selected to teach to the students, to be aware of various legal and regulatory aspects affecting business.

Contract—Definition; Types of Contracts; Essential elements of a Valid Contract- Offer and Acceptance, Parties to the contract, Consideration, Capacity of the parties to the contract, lawful object and consideration, Free Consent –coercion, undue influence, Fraud, misrepresentation and  mistake  Classification of Contracts; Contracts specifically declared void;  Discharge of contracts—Performance of contracts, Breach of Contracts-Remedies for breach of contracts; Wagering and Contingent Contracts, Quasi Contracts, Quantum Merit; Special Contracts: Indemnity and Guarantee—Distinction between Indemnity and Gurantees—Essential Features of Guarantees—Types of Guarantees—Duties and Rights of parties to the Guarantee; Bailment and Pledge—Distinction between Bailment and Pledge—Duties and Rights of parties to the contract of bailment and pledge; Law of Agency---Types of Agency—Classification of Agents--Duties and Rights of the Principal and Agent—Termination of the contract of Agency.

2.      R K Bulchandani, , (2018),  Business Law, Himalaya Publication, 22nd Edition

3.      Munish Bhandari, (2018), Corporate and other laws, Bestword Publications Pvt. Ltd.

4.      Kuchhal, M. C. , (2018), Business Law, Vikas Publication.

5.    Vandana Bansal and Nitika, , (2016), Business Laws, Sulthan Chand and Sons.

2. Mercantile Law  - Avatar Singh

3. Elements of Mercantile Law – N.D.Kapoor

4. Industrial Law -P.L. Malik

5. Legal Aspects of Business: Akhileshwar Pathak--Mc Graw Hill Education Pvt Ltd.

6. Economic and Commercial Laws:( CS exe program).

7. Sangeet Kedia, Pooja Law Publishing House.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

• A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper. 

This paper is aimed gaining advanced skills in using data analytical tools and techniques for business decision making. 

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

• A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper. 

This course focuses on new venture initiation and the preparation of a feasibility study that can be used to begin operations in a new business enterprise. It examines the critical factors involved in the conception, initiation, and development of new business ventures. It provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

• A student should secure a minimum of 50% Marks in the ESE to pass in that paper.
• In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper. 

This course introduces the key concepts, tools, and principles of competitive analysis, strategy formulation and execution. 

Concept of strategy, Planned vs reactive strategy, Levels of strategic management, Dynamics of competitive strategy – competitive landscape, framework of strategic analysis – External and Internal analysis, Strategy identification and selection, Strategic Group Mapping – Identifying the strongest and weakest companies, likely strategic moves of competitors, Prospects and financial attractiveness of industry, core competence, competitive advantage, creating competitive advantage through value chain, Resources and capabilities, Levels of strategy, stages of business lifecycle. How best to formulate business strategy using Design Thinking?

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This paper aims to develop conceptual knowledge on the overview of dynamic aspects of marketing namely Logistics & Supply Chain Management. The subject mainly focuses on fundamentals of Logistics & Supply Chain Management, Physical distribution,  Procurement and Recent trends in Business.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

The course will help students understand why financial markets exist, how financial institutions serve them and the services the institutions offer.

Focusing on management performance and regulation of financial institutions, the course explores Federal Reserve system and major debt and equity security markets. Updates on regulatory reform as well behavioral finance, high frequency trading and pension funds are also covered.

Role of Financial Markets and Institutions, Overview of Financial Markets, How Financial Markets facilitate corporate finance and Investment Management, Securities traded in Financial Markets, Valuation of Securities in Financial Markets,Determination of Interest Rates, Structure of Interest Rates, Overview of Financial Institutions

2. Anthony Saunders, Marcia Millon Cornett, (2014), Financial Institutions Management, Mcgraw Hill Education, 

2. Anthony Saunders, Marcia Millon Cornett, (2014), Financial Institutions Management, Mcgraw Hill Education, 

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course introduces the key concepts, tools, and principles of competitive analysis, strategy formulation and execution in Family owned Businesses. 

Cost of capital considerations for ventures, Alternate sources of financing for ventures: Angel investors/ Private equity finance/ venture capital. Professional venture capital, Determinants of Enterprise value, Preventing Venture sickness, Overview of tax regime.Venture stages and financing & their types at different stages. Prerequisites for Financing – strategy, idea, business model, business & financial plan based on a business idea, project report.

2.VyuptakeshSharan, (2011) International Financial Management –, 5/e, PHI.

3.P. G.  Apte (2010) International Finance Management. 1st edition, McGraw Hill.

4.Shapiro (2008) International Finance. 1st edition, Wiley India Pvt. Ltd

2.Philip J. Adelman, Alan M. Marks, Entrepreneurial Finance.

3.Jeffrey R. Cornwall, David O. Vang, Jean M. Hartman, Entrepreneurial Financial Management: An Applied Approach 

4.By Gina Vega, Miranda S. Lam, Entrepreneurial Finance: Concepts and Cases 

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE) 50%

Mid Semester Examination (CIA-2) 25%

Continuous Internal Assessment (CIA- 1 & 3) 20%

Attendance 05%

Total 100%

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

On completion of this subject students should have developed skills of analysis, evaluation and synthesis in cost and management accounting and, in the process, created an awareness of current developments and issue in the area. The subject covers the complex modern industrial organizations within which the various facets of decision-making and controlling operations take place; the subject includes discussion of costing systems and activity based costing, activity management, and implementation issues in modern costing systems.

Traditional Cost Management – Strategic Cost Management – Necessity of Strategic Cost Managements – Traditional Vs. Strategic Cost Management – Components of Strategic Cost Management.

2. Jain, S. P., Narang, K. L., & Agrawal, S. (2018). Advanced Cost Accounting (Cost Management). Kalyani Publisher.

2. Jain, S. P., Narang, K. L., & Agrawal, S. (2018). Advanced Cost Accounting (Cost Management). Kalyani Publisher.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

The course is designed to provide a understanding of how to start-up and, launch and develop new business ventures inside established corporations, and make them survive in an competitive environment 

Designing business model for competitive advantage, strategic partnerships, Resource building.

Value chain analysis to identify profitable startup opportunities, Should this product be built?" and "Can we build a sustainable business around this set of products and services? Product market fit, Stage 0 Initial concept, Getting to Stage 1: Concept to first initial customers (solving a meaningful problem in a differentiated way), Getting to Stage 2: Scaling from first customers to a repeatable selling motion (focus on initial target segment of customers), Getting to Stage 3: From repeatable selling motion to struggling to keep up with demand (Expanding strategically winning one segment at a time.

Sketching out Hypothesis: (Alexander Osterwalder)

Key Building Blocks - Key Partners - a list of associates, suppliers and resources that can be helpful to the growth of a startup

Key Activities - a list of activities that value propositions require

Key Resources - a list of resources that affect distribution, customer relations and revenue streams

1.     Verstraete, T. and Jouioson-Laffitte, E. (2012), “A Business Model for Entrepreneurship”, Cheltenham: Edward Elgar Publishing Ltd.

2.  Poornima Charantimath, (2007)“Entrepreneurship Development-Small Business Enterprise”, Pearson Education.

2.     Allen, K. R. (2011),“Launching New Ventures: An Entrepreneurial Approach”, 6th Edition. Mason, Ohio: South-Western Cengage Learning.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course develops analytical and conceptual skills necessary to define a plan for the implementation of a new venture. This course is not limited to students who have an idea and wish to start a business immediately upon graduation. This course is for the rest of their life as an entrepreneur, when an opportunity arises, they have the toolset to recognize, define, test, and then exploit the idea. 

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

The purpose of this course is to acquaint the students with the direct tax and GST in India and understand the levy and collection methods of both the taxation. And also, to have an overview of customs duty in India.

Introduction to The Income Tax Act, 1961. Definitions: Person, Assessee, Assessment year, Previous year, Exceptions to previous year, Rates of Tax. Residential Status of Individuals,Exempted Incomes applicable to individuals - Agricultural Income: Definition, Concept of Aggregation, Rules on classification of Agricultural and non-agricultural income

2.     T.N.Manoharan. (2014). Students Handbook on Income Tax Law. Snow White Publication.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course introduces students to Business Process Reengineering as a strategy that tears down and enforces change in a failing or a stagnating company.

Overview of the family business. Effective governance and the family business, Issue of ownership and conflict in family. Capital structure of closely held business and family business, cash, growth. Issues and challenges in family business and closely held family business.

2.     Amy M. Schuman, Wendy Sage Hayward & David Ransburg Human Resource in the Family Business: Maximising the Power of Your People A Family Business Publication

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This paper aims to develop conceptual knowledge on the overview of dynamic aspects of marketing namely Consumer Behaviour. The subject mainly focuses on fundamentals of consumer behaviour, different models, strategies involved.

Introduction to Consumer Behaviour, meaning, types of consumers, Scope and application of consumer behaviour, Consumer Trends; Rural Consumer.

2.       Roger D. Blackwe, Paul W. Miniard&  James F. Engel, (2017),  Consumer Behavior Paperback , Cengage India Private Limited; Tenth edition.

3.       Dr. Gaurav Agarwal, (2016), Consumer Behaviour: Latest Edition, SBPD Publications.

4.       Suja R Nair, (2015), Consumer Behaviour An Indian Perspective, Himalaya Publishing.

       2.     Suja R Nair: (2015), Consumer Behaviour An Indian Perspective, Himalaya Publishing, Edition.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

This course introduces the key concepts, tools, and principles of competitive analysis, strategy formulation and execution in Family owned Businesses. 

Introduction to Strategic Communication, Power of strategic communication in Organizational Development, Systems Thinking Strategic Communication for sustainable organizations, Four step Public Relations  process – Situational analysis, Strategy, implementation, Assessment, with various stakeholders -  Media Relations, Marketing and Brand communication, Public affairs, Investor Relations. , Corporate Communication, Organizational Communication structure – formal and informal, Inter-cultural Organizational Communication, Communication Network of the Organization; Process of Communication, Patterns of Communication – Circle, Chain, Y and Wheel, Functional and cross-functional interactions.

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

Businesses need to be governed by accepted and desired ethical standards. Over time there is an increasing realization that wealth and value creation should be guided by ESG (Environmental, Social and Governance) frameworks that have been put in place. The need for this has increased in the context of globalization and increasing awareness about the need for ethical and responsible business in the emerging business scenario.

This paper covers topics on Corporate Governance related issues, ethical principles and practices, and CSR concepts, theories and policies (with focus on multiple stakeholders) that are relevant for businesses in general and for businesses in India in particular.

Evolution of corporate governance; Corporate governance concepts, theories and models, CG related developments in India; Regulatory framework of corporate governance in India; Companies Act 213, SEBI guidelines and clause 49; Recent developments in India.

2.     Ferrel, Fraederich&Ferrel (2013), Business Ethics, Cengage Learning, New Delhi

2.     Ferrel, Fraederich&Ferrel (2013), Business Ethics, Cengage Learning, New Delhi

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.

Business Plan/ Entrepreneurship Practicum - New Venture Creation is an important learning experience of this study program, allowing students to apply problem solving skills in a professional setting. This course introduces students to Live Projects that enable businesses to benefit. 

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

·         Written Examinations consists of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 50% Marks in the ESE to pass in that paper.

·         In aggregate for each paper, for internal and end semester put together, at least 50 Marks out of 100 must be secured to pass in that paper.