CHRIST (Deemed to University), Bangalore

DEPARTMENT OF PROFESSIONAL STUDIES

School of Commerce, Finance and Accountancy

Syllabus for
BCom (International Finance/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141A DIGITAL FINANCE Multidisciplinary Courses 3 3 50
BBA141B MARKETING AND SELLING SKILLS Multidisciplinary Courses 3 3 50
BBA141D TALENT MANAGEMENT Multidisciplinary Courses 3 3 50
BBA141E UNDERSTANDING OF FINANCIAL STATEMENTS Multidisciplinary Courses 3 3 50
BBA141F SUSTAINABILITY?AND GREEN MARKETING Multidisciplinary Courses 3 3 50
BIF101-1 FINANCIAL ACCOUNTING AND REPORTING - I Major Core Courses-I 4 4 100
BIF103-1 BUSINESS ECONOMICS Major Core Courses-I 4 4 100
BLS141 INTRODUCTION TO BIOLOGY Multidisciplinary Courses 3 03 100
COM141 FUNDAMENTALS OF ACCOUNTING Multidisciplinary Courses 3 3 100
COM142 BRAND MANAGEMENT Multidisciplinary Courses 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM144 FINANCIAL LITERACY Multidisciplinary Courses 3 03 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 45 3 100
COM146 INTRODUCTION TO EXCEL FOR MANAGERS Multidisciplinary Courses 3 3 100
CSC143 WEB DESIGNING USING HTML, PHP AND MYSQL Multidisciplinary Courses 3 3 100
CSC149 INTRODUCTION TO DATA SCIENCE Multidisciplinary Courses 3 3 100
DPS01-01 BRIDGE COURSE IN ACCOUNTING Bridge Courses 4 0 50
DPS02-01 BRIDGE COURSE IN ECONOMICS Bridge Courses 4 0 50
DPS102-1 BUSINESS MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR Major Core Courses-I 4 4 100
DPS161-1 ORGANISATIONAL STUDY Skill Enhancement Courses 2 3 100
DSC141 PRINCIPLES OF DATA SCIENCE Multidisciplinary Courses 3 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST142 READING SPORTS AND LITERATURE Multidisciplinary Courses 3 3 100
EST143 STORYTELLING, GAMES AND ETHICS Multidisciplinary Courses 3 3 50
EST144 DESIGN THINKING AND SOCIAL ENTREPRENEURSHIP Multidisciplinary Courses 45 3 100
EST145 POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL Multidisciplinary Courses 3 3 50
EST147 HISTORY OF INDIAN BUSINESS Multidisciplinary Courses 3 3 100
EST148 THE OCEANS IN CINEMA: A BLUE HUMANITIES READING Multidisciplinary Courses 3 3 100
FRE181-1 FRENCH Ability Enhancement Compulsory Courses 2 2 50
GER181-1 GERMAN Ability Enhancement Compulsory Courses 2 2 50
HIN182-1 HINDI Ability Enhancement Compulsory Courses 2 02 50
KAN182-1 KANNADA Ability Enhancement Compulsory Courses 2 2 50
LAW141 CYBER LAW Multidisciplinary Courses 3 4 100
LAW142 RIGHT TO INFORMATION Multidisciplinary Courses 3 3 100
LAW143 LABOUR AND SOCIAL WELFARE Multidisciplinary Courses 3 3 100
LAW144 ENVIRONMENTAL LAW Multidisciplinary Courses 3 3 100
MAT141 FOUNDATIONS OF MATHEMATICS Multidisciplinary Courses 3 3 100
MAT142 QUANTITAIVE TECHNIQUES FOR MANAGERS Multidisciplinary Courses 3 3 100
MED141 MEDIA AND POLITICS Multidisciplinary Courses 3 3 50
MED142 AUDIO AND VIDEO PRODUCTION TECHNIQUES Multidisciplinary Courses 3 3 50
MED146 PUBLIC SPEAKING Multidisciplinary Courses 3 3 50
PHY142 ANALOG AND DIGITAL ELECTRONICS Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
POL142 SCIENCE, TECHNOLOGY AND INNOVATION IN INTERNATIONAL RELATIONS Multidisciplinary Courses 3 3 100
PSY143 ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION Multidisciplinary Courses 3 3 100
PSY157 SCIENCE OF WELLBEING Multidisciplinary Courses 3 3 100
PSY158 STRESS MANAGEMENT Multidisciplinary Courses 3 3 100
SOC142 CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES Multidisciplinary Courses 3 3 50
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
SPA181-1 SPANISH Ability Enhancement Compulsory Courses 2 2 50
STA142 DATA ANALYSIS USING EXCEL Multidisciplinary Courses 3 3 100
THE142 IMPROVISATION AND DEVISED THEATRE Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A ADVERTISING AND SALES PROMOTION TECHNIQUES Multidisciplinary Courses 3 3 100
BBA142D WEALTH MANAGEMENT Multidisciplinary Courses 3 03 100
BBA142E WORKING WITH SPREAD SHEETS Multidisciplinary Courses 3 3 100
BBA142F FINANCIAL EDUCATION Multidisciplinary Courses 3 3 100
BBA142G GROUP AND TEAM EFFECTIVENESS Multidisciplinary Courses 3 3 100
BIF101-2 COST ACCOUNTING Major Core Courses-I 4 4 100
BIF201-2 FINANCIAL ACCOUNTING AND REPORTING - II Major Core Courses-I 4 4 100
BIF202-2 QUANTITATIVE METHODS Major Core Courses-I 4 4 100
BLS144 PRINCIPLES OF AYURVEDA Multidisciplinary Courses 3 3 100
COM148 PERSONAL TAX PLANNING Multidisciplinary Courses 3 3 100
CSC152 INTRODUCTION TO BLOCKCHAIN Multidisciplinary Courses 3 4 100
CSC153 INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS (DBMS) Multidisciplinary Courses 3 3 100
CSC154 INTRODUCTION TO PYTHON PROGRAMMING Multidisciplinary Courses 3 3 100
CSC155 USER DESIGN EXPERIENCE (UX) Multidisciplinary Courses 3 3 100
CSC157 VISUALIZATION TECHNIQUES USING EXCEL Multidisciplinary Courses 3 3 50
DPS161-2 SERVICE LEARNING Skill Enhancement Courses 2 3 100
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 100
ECO147 THINKING THROUGH THE ENVIRONMENT Multidisciplinary Courses 3 2 50
ENG181-2 ENGLISH Ability Enhancement Compulsory Courses 3 2 100
EST150 GENDER AND POPULAR CULTURE Multidisciplinary Courses 3 3 50
EST151 COMPARATIVE PHILOSOPHY: DARSANA AND PHILOSOPHY Multidisciplinary Courses 3 2 50
EST152 SKILLS FOR PROFESSIONAL DEVELOPMENT Multidisciplinary Courses 3 2 50
EST155 FORENSIC LINGUISTICS THROUGH CASE STUDIES Multidisciplinary Courses 3 3 50
FRE281-2 FRENCH Ability Enhancement Compulsory Courses 2 2 50
GER281-2 GERMAN Ability Enhancement Compulsory Courses 2 2 50
HIN282-2 HINDI Ability Enhancement Compulsory Courses 2 02 50
KAN282-2 KANNADA Ability Enhancement Compulsory Courses 2 2 50
LAW142 RIGHT TO INFORMATION Multidisciplinary Courses 3 3 100
LAW146 LAW AND PRACTICE OF INTELLECTUAL PROPERTY Multidisciplinary Courses 3 2 100
LAW147 CORPORATE LAW Multidisciplinary Courses 3 2 50
LAW149 LEGAL ASPECTS OF HUMAN RESOURCE MANAGEMENT Multidisciplinary Courses 3 2 100
MAT141 MATHEMATICS FOR MANAGERIAL DECISIONS Multidisciplinary Courses 3 3 50
MAT142 APPLIED ARITHMETICS Multidisciplinary Courses 3 3 100
MED147 MIDDLE CINEMA IN INDIA Multidisciplinary Courses 3 3 100
PHY141A INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS Multidisciplinary Courses 3 3 100
PSY144 BASICS OF CONSUMER BEHAVIOUR Multidisciplinary Courses 3 3 100
PSY155 PSYCHOLOGY OF GENDER Multidisciplinary Courses 3 3 100
PSY157 SCIENCE OF WELLBEING Multidisciplinary Courses 3 3 100
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
SPA281-2 SPANISH Ability Enhancement Compulsory Courses 2 2 50
STA141 ELEMENTS OF STATISTICS Multidisciplinary Courses 3 3 100
THE144 ACTING FOR MEDIA Multidisciplinary Courses 3 3 100
    

    

Introduction to Program:

 

BCOM (International Finance) focuses on the areas of accounting and financial analysis. With this unique blend, the programme enables students to propel their careers as wealth creators and managers both in corporate and merchant banking domains. The programme, with an underlying focus on ethical code of professional conduct, strives to create meaningful and thoroughbred finance professionals. With a comprehensive understanding of international laws and financial reporting standards, BCOM (International Finance) students can seamlessly fit into and effectively contribute in international work environments too. As forward thinking and trustworthy business partners, BCOM (International Finance) students are well equipped to serve global organizations and society at large.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Apply Financial Accounting and Reporting Principles and Standards (US GAAP and IFRS) in creation and interpretation of Financial statements

PO2: Analyze global financial markets and exhibit expertise in investment, financing and dividend decisions

PO3: Apply ethical and corporate governance standards and adhere to the legal, and regulatory and taxation framework governing business environment.

PO4: Demonstrate leadership traits, communication skills, digital proficiency with innovative and entrepreneurial mindset for optimal performance in personal, professional, societal and environmental domains

PO5: Exhibit social sensitivity to embrace diversity and inclusion and function as ethically responsible individuals with integrity and tolerance to contribute effectively to society

PO6: Demonstrate decision making skills and critical thinking through practical application of knowledge and skills in experiential learning

PO7: Apply research skills and conduct independent research and thereby monitor and forecast future trends

Programme Educational Objective:

PEO1: To create professionals with global mindset and with advanced knowledge in accounting and finance occupying strategic positions in the industry in the areas of Accounting, Taxation, Finance and wealth management in different sectors

PEO2: To be conversant with the broad legal and regulatory framework governing international business activity.

PE03: To equip the students to evaluate macro-economic factors and environmental factors that influence business operation with strong conceptual understanding of preparation and interpretation of financial statements.

PEO4: To create strong, globally recognized professionals with unique blend of accounting and finance proficiency.

PEO5: To provide an environment that fosters continuous student interaction with Industry professionals in order to accelerate their learning and enable them to be industry-ready on completing the programme.

PEO6: To introduce and develop research culture amongst students and to equip them with research skills necessary to conduct a structured and systematic research.

PEO7: Sensitize students towards ethical issues arising out of business and society interface

Assesment Pattern

Grading pattern will be the same as approved by the University for UG Courses as detailed herein below:

 

Percentage

Grade

Grade Point

Interpretation

Class

80 and Above

A+

  4.00

Outstanding

First Class with Distinction 

73-79

A

3.67

Excellent

First Class

66-72

A-

  3.33

Very Good

First Class

60-65

B+

  3.00

Good

First Class

55-59

B

  2.67

Aveage

Second Class

50-54

C+

  2.33

Satisfactory

Second Class

45-49

C

2.00

Pass 

Pass Class

40-44

D

  1.00

Pass

Pass Class

39 and Below

F

    0

Fail

Fail

Examination And Assesments

Evaluation Pattern

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE)

50%

Mid Semester Examination (CIA-2)

25%

Continuous Internal Assessment (CIA - 1 & 3)

20%

Attendance  

05%

Total 

100%

 

 

  • Written Examinations consists of: 

    • Mid Semester Exam – 50 Marks   (2 hours duration)

    • End Semester Exam – 100 Marks (3 hours duration)

  • A student should secure a minimum of 40% Marks in the ESE to pass in that paper. 

  • In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

BBA141A - DIGITAL FINANCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective. 

Course Objective:

CO1: To give an overview of digital finance, Fintech, and its trend.

CO2: To understand the role of Fintech in the financial system.

CO3: To give awareness about the application of Fintech in various fields of Finance.

CO4:To give an understanding of contemporary issues related to FinTech 

Course Outcome

CO1: Develop an overview of Digital Finance and its trend

CO2: Develop an appreciation of the global FinTech landscape

CO3: Understands the application of fintech in various fields

CO4: Develops insight into contemporary issues related to digital finance

Unit-1
Teaching Hours:6
Digital Finance ?An Introduction
 

Digital Finance meaning, Landscape of digital finance, Ecosystem of digital finance, Digital Financial Services, Benefits of DFS, Importance of digital financial transformation. Types of Digital Finance Services, Evolution and Trend of digital finance in India. Case -Study

Unit-2
Teaching Hours:8
Overview of FinTech
 

Definition of Fintech, Traditional financial services vs. today, History of FinTech,. Fintech trends. Factors driving Evolution of FinTech, Overview of Fintech Ecosystem. Fintech applications, Machine Learning and AI: AI/ML Introduction, Application, Changing Business Landscape, Cloud Computing:

Unit-3
Teaching Hours:8
Digitalisation of Payment System
 

Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment platforms & Ecosystem, Open/Neo banking,  ..Digital Payment system of India – Case Study

Unit-4
Teaching Hours:10
Bitcoin and Blockchains.
 

Introduction:4the economic function of currency in the economy.  Problems with issuer¿s credibility. Analysis of bitcoin as a currency. The blockchain as a registration mechanism. The integration of bitcoin and blockchain and issuer’s incentive problems. Possible alternative uses of blockchain technology in the economy and difficulties in its implementation. Use of bitcoin in money laundering. The regulatory debate, CBDC. Current status of blockchain & CBDC in India

Unit-5
Teaching Hours:8
Regtech, Insurtech and BancTec
 

Insurtech: How does InsurTech work, Business model disruption, Aggregators, AI/ML in InsurTech, IoT, and InsurTech, Risk Modelling, Fraud Detection, Processing claims, and Underwriting, Innovations in Insurance Services.

 

Banktech: Regulatory Framework for Product Pricing, loan origination, and servicing, Social media-based profiling, comparison tools and aggregators, Dynamic credit rating, Risk management & underwriting, Using Credit Counsellor Robo/Bot for faster approvals & funding, Utilizing data science tools and machine learning for data mining/ cross sale, Hybrid Lending Products

Unit-6
Teaching Hours:5
The Future of Data-Driven Finance
 

Introduction. Contemporary issues in digital finance and fintech,  Fintech Big trends- looking forward. Case study

Text Books And Reference Books:

Lynn, T., Mooney, J.G., & Rosati, P., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. (DF)  

Essential Reading / Recommended Reading

1. Cheun, D.L.K. (2015). Handbook of Digital Currency, Bitcoin, Innovation, Financial Instruments, and Big Data. Elsevier.

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Evaluation Pattern
Evaluation Pattern
 

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

 

Course Objective:

      To understand and appreciate the concept of marketing & sales in theory and practice

      To evaluate the environment of marketing and develop a feasible marketing &selling plan 

      To understand and apply the STP of marketing (segmentation, targeting, positioning)

      To have an elementary knowledge of consumer behaviour its determinants and selling skills

Course Outcome

CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)

CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)

CO3: Apply segmentation techniques to categorize target market segments effectively. (RBTL 3)

CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)

Unit-1
Teaching Hours:8
Unit 1: An Introduction to Marketing
 

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Unit-2
Teaching Hours:6
Marketing Environment ? An Understanding
 

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).

Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Unit-4
Teaching Hours:6
Unit 4: Product Life Cycle and Consumer Behaviour
 

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process

Unit-5
Teaching Hours:10
Unit 5: Selling ? An Introduction
 

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Unit-6
Teaching Hours:7
Unit 6: Effective Sales management and Sales Force Organisation
 

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

Text Books And Reference Books:

Text Books: 

  1. Kotler, P., & Keller, K. (2015). Marketing management 15th edition. Prentice Hall.
  2. Kotler, P. (2013). Marketing management: A south Asian perspective.  13th edition, Pearson Education India.
  3. Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
  4. Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.

 

 

 

Essential Reading / Recommended Reading

Suggested Readings: 

  1. Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
  2. Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
  3. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
  4. Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
  5. Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and    cases, New Jersey: Prentice-Hall.
  6. Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
  7. Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
  8. Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
  9. Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication 
Evaluation Pattern

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141D - TALENT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization

Course Outcome

CO 1: 1. Demonstrate an understanding of key concepts, principles and models related to talent and knowledge management

CO 2: 2. Evaluate the importance of talent management in developing organizations

CO 3: 3. Learn to apply the theories and concepts studied in the classroom to practical situations

CO 4: 4. Analyse the various talent and knowledge management practices and their value to organizations

CO 5: 5. Solve the issues pertaining to talent and knowledge management

Unit-1
Teaching Hours:7
Introduction to Talent Management
 

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Unit-2
Teaching Hours:7
Creating Talent Management Systems
 

Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.

Unit-3
Teaching Hours:7
Competency mapping and approaches to talent management
 

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies

Unit-4
Teaching Hours:7
Integrating Talent and Knowledge Management
 

Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.

Unit-5
Teaching Hours:7
Recent Trends and Best Practices in Talent Management
 

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking

Unit-6
Teaching Hours:10
Project Work: Field study & Report Submission
 

Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.  

Text Books And Reference Books:

       Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.

 

       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

Essential Reading / Recommended Reading

       Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.

       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House

Evaluation Pattern

Component

 

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

20

50%

10

CIA2

20

50%

10

CIA3

50

50%

25

Attendance

5

100 %

05

Total = 50

 

BBA141E - UNDERSTANDING OF FINANCIAL STATEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 Course Description: This course aims at understanding the financial statements published by Indian companies and make a meaningful understanding of the same. The course gives the initiation towards terminology in accounting and takes the readers through Income statement and Balance sheet. The interpretation of the cash flow, Income statement and Balance sheet gives the reader an understanding of fundamentals of the company and gives a sense of financial soundness or not of any company. The growing need of adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Course Outcome

1: Relate to accounting terminologies

2: Explain the components of Financial statements

3: Interpret financial statements

4: Realise the importance of ethics in accounting practices

Unit-1
Teaching Hours:5
Terminologies in Financial Statement
 

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

 

Unit-2
Teaching Hours:10
Understanding Income Statement and Balance sheet
 

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Unit-3
Teaching Hours:10
Cash Flow statements and Notes to accounts
 

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Unit-4
Teaching Hours:10
Interpretation of Financial Statements
 

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Unit-5
Teaching Hours:10
: Ethics in Accounting
 

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

 

Text Books And Reference Books:
  1. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  2. Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
  3. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage Learning.
  4. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya Publishing House.
  5.  Sharma & Sashi Gupta (2020) Management Accounting, Kalyani Publishers 
  6. I M Pandey (2020) Management Accounting, Vikas Publishers 
Essential Reading / Recommended Reading

Financial Accounting By SP JAIN & NArang , Kalyani Publishers, Noida

Evaluation Pattern

Total 50 marks . 

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper .There is no MSE or ESE 

BBA141F - SUSTAINABILITY?AND GREEN MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Course Objectives: This course intends

 

  • To examine green marketing and its importance from the perspective of consumers and businesses.

  • To evaluate evidence of emerging green consumer segments and how marketers address those needs.

  • To explain the current state of the environment resulting from past and present human consumption practices.

  • To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

 

 

Course Outcome

CLO1: Analyze green marketing and its importance from the perspective of consumers and businesses.

CLO2: Assess evidence of emerging green consumer segments and how marketers address those needs.

CLO3 : Interpret the current state of the environment resulting from past and present human consumption practices.

CLO4: Discuss the opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
 

Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing

Unit-2
Teaching Hours:10
Segmentation of Green Marketing
 

Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.

Unit-3
Teaching Hours:10
Green Marketing Initiatives
 

Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals

Unit-4
Teaching Hours:10
Environmental consciousness
 

 

Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste

Unit-5
Teaching Hours:5
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:
  1. Ottman, J. A. (2011). The new rules of Green Marketing: Strategies, tools, and inspiration for Sustainable Branding. Barrett-Koehler Publisher. 

  2. Ottman, J. A. (2001). Green Marketing: Opportunity for Innovation. NTC Business Books.

  3. Dahlstrom, R. (2011). Green Marketing Management. South-Western Cengage Learning.
Essential Reading / Recommended Reading
  1. Esty, D. C., & Simmons, P. J. (2011). The green to gold business playbook: How to implement sustainability practices for bottom-line results in every business function. Wiley. 

  2. Grant, J. (2009). The Green Marketing Manifesto. Wiley.  
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

 

BIF101-1 - FINANCIAL ACCOUNTING AND REPORTING - I (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course is the first of four courses which cover accounting principles and presentation of financial statements as per generally accepted in the United States of America (US GAAP) as well as per International Financial Reporting Standards (IFRS). 

This course introduces students to Standard Setting Procedures and Standard Setting Bodies and prcedures followed. The coverage includes flow of transaction from Books of Account through Financial Statements. The course also covers Accounting Cycle and the different types of Financial Statements issued by a company

Course Outcome

CO1: Explain fundamental accounting concepts, principles and conventions as per US GAAP

CO2: Prepare and/or review source documents including account classification, and enter data into subsidiary and general ledgers.

CO3: Understand and apply the conceptual framework in preparation of financial statements.

CO4: Prepare a for-profit entity?s financial statements; make needed adjustments; and perform basic financial analysis

CO5: Calculate required adjustments to financial statements and/or note disclosures based on identified subsequent events.

Unit-1
Teaching Hours:10
Overview of Accounting Principles and Procedure
 

Introduction to accounting; Double-entry system; Purpose and general features of financial statements(true and fair view, going concern, accrual basis, materiality and aggregation, offsetting, frequency of reporting, comparative information, consistency);  Other assumptions and conventions (business entity, money measurement, conservatism);

Unit-2
Teaching Hours:12
Preparatory Procedures for Financial Statement Preparation
 

Basic accounting procedure: journal entries, ledgers, subsidiary books, cash book, capital and revenue expenditure/receipts, rectification of errors, trial balance, bank reconciliation statement

Unit-3
Teaching Hours:8
Conceptual Framework, Standards and Standard Setting
 

 

Process by which Accounting Standards are Set and Roles of Accounting Standard- Setting Bodies - U. S. Securities and Exchange Commission (SEC), Financial Accounting Standards Board (FASB), International Accounting Standards Board (IASB);  Conceptual framework for financial accounting and reporting by business entities

 

Unit-4
Teaching Hours:12
Financial Reporting, Presentation and Disclosures in General-Purpose Financial Statements
 

Balance sheet / Statement of financial position; Single Step and Multi Step Income statement / Statement of profit or loss; Statement of comprehensive income; Statement of changes in equity; Statement of cash flows; Notes to financial statements; SEC Reporting Requirements (e.g., Form 10-Q, 10-K). Adjust Income Statement to correct identified errors.

Unit-5
Teaching Hours:10
Financial Reporting
 

Preparation of Cash Flow Statement using Direct and Indirect Method

Unit-6
Teaching Hours:8
Specific Transactions, Events and Disclosures: Recognition, Measurement, Valuation, Calculation, Presentation, and Disclosures
 

Exit or Disposal Activities and Discontinued Operations; Going Concern; Fair Value Measurements, Disclosures, and Reporting; Interim Financial Reporting; Related Parties and Related Party Transactions; Risks and Uncertainties; Segment Reporting; Subsequent Events

Text Books And Reference Books:

Essential References:

1. O. Ray Whittington. (2018). Financial Accounting & Reporting. John Wiley & Sons - Wiley CPAexcel Course Study Guide

2. Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel. Financial Accounting, 9th Edition. John Wiley & Sons

Essential Reading / Recommended Reading

1.  Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik. (2014). Advanced Accounting. McGraw-Hill/Irwin

2.  Carl S. Warren, James M. Reeve, Jonathan Duchac. (2016). Financial Accounting. Cengage Learning.

3. Richard H. Gesseck, Lawrence Gamling. (2016). U.S. Master GAAP Guide. CCH Inc

Evaluation Pattern

 

 

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries a maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)                                                    :           50%

Mid Semester Exam (CIA-2)                                                 :           25%

Continuous Internal Assessments (CIA- 1& 3)                      :           20%

Attendance                                                                              :           05%

Total                                                                                        :           100%   

BIF103-1 - BUSINESS ECONOMICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course is designed to familiarize students with the basic concepts, theories and models of economics, which are relevant to business.

Course Outcome

CO1: Differentiate basic concepts of Economics applicable to business

CO2: Interpret key factors affecting/ determining economic variables such as demand, supply, price of products and factors of products

CO3: Compare different market types and their functioning

CO4: Appraise theories of consumer behaviour, production and factor price determination

CO5: Discuss demand and supply analysis

Unit-1
Teaching Hours:12
Business Economics and Consumption Analysis
 

Meaning- characteristics – distinction between business economics and pure economics – scope of business economics – uses/objectives of business economics

Approaches to the study of consumer behaviour - cardinal approach - law of Equi-marginal utility, ordinal approach - indifference curve analysis - properties – consumer surplus – meaning - analysis – limitations

Unit-2
Teaching Hours:10
Demand and Supply (Market) analysis - I
 

Demand (Determinants, Demand function) - Law of Demand – Variations in demand, Supply (Determinants, Supply function) – Law of Supply –Variations in Supply, Market equilibrium and changes in equilibrium (reference to product markets & factor markets), Interference with market prices - Minimum price & Maximum price and its effect, Market failure – meaning & types - Public goods – Externalities - Merit goods - Demerit goods

Unit-3
Teaching Hours:11
Demand and Supply (Market) analysis - II
 

Demand: Elasticity of Demand – Price elasticity of demand –factors determining elasticity of demand – its measurement and its application in business decisions, concepts of Income& Cross-Promotional elasticity of demand, Supply: Elasticity of Supply – factors determining elasticity of supply, Demand forecasting- Survey and statistical methods

Unit-4
Teaching Hours:8
Production Analysis
 

Production, Firm and Industry, Production function, Production runs or Periods (short run and long run), Production in the short run, Law of variable proportions, Production in the long run, Returns to scale (increasing, constant and decreasing returns to scale), Economies of scale and Diseconomies of scale, Factor Pricing: Rent, Wages, Interest and Profit.

 

Unit-5
Teaching Hours:6
Cost & Revenue Analysis
 

Cost - Cost concepts (Absolute cost and opportunity cost, Accounting cost and Economic cost) – Fixed and Variable cost – TC, AC & MC, Cost-output relationship in the short run - Cost-output relationship in the long run.

Revenue – TR, AR & MR - Revenue with no change in price – Revenue with change in price. 

Unit-6
Teaching Hours:13
Firm and Market Structure
 

Perfect Competition: Assumptions, price and output decisions. Equilibrium of the firm and the industry in the short and the long runs, including industry’s long run supply, producer surplus. Shut down point under perfect competition market, Monopoly: Behaviour of a monopolist in the short and the long run. Price discrimination by a monopolist-1st degree, 2nd degree and 3rd degree.

Monopolistic competition, concept of excess capacity

Oligopoly- Collusive & Non-collusive models of Oligopoly

Text Books And Reference Books:

 

  1. Dwivedi (2009): Essentials of Business Economics, Vikas Publishing House
  2. Salvatore &Srivatsava (2012): Managerial Economics, 7th Edition, Oxford University Press
Essential Reading / Recommended Reading

  1. Allen, Weigelt, Doherty & Mansfield (2012): Managerial Economics, 8th Edition, W. W. Norton & Company
  2. Atmanada (2009): Managerial Economics, 2nd Edition, Excel Books
  3. Dransfield (2009): Business Economics, Routledge
  4. Gillespie (2013): Business Economics, 2nd Edition, Oxford University Press
  5. Gupta (2011): Managerial Economics, 2nd Edition, TMH
  6. Keat, Young & Banerjee (2011): Managerial Economics, 6th Edition, Pearson
  7. Maheshwari (2012): Managerial Economics, 3rd Edition, PHI
  8. Michaels (2011): Economics for Managers,Cengage Learning
  9. Nellis& Parker (2006): Principles of Business Economics, 2nd Edition, Pearson
  10. Petersen, Lewis & Jain (2006):  Managerial Economics, 4th Edition, Pearson
  11. Sloman, Hinde& Garratt: Economics for Business (2013), 6th Edition, Pearson
Evaluation Pattern

Students are evaluated for each paper on the basis of written examination and continuous internal assessment. Each paper carries a maximum of 100 marks and is evaluated as follows:

End Semester Exam (ESE)                                                    :           50%

Mid Semester Exam (CIA-2)                                                 :           25%

Continuous Internal Assessments (CIA- 1& 3)                      :           20%

Attendance                                                                              :           05%

Total                                                                                        :          100%

BLS141 - INTRODUCTION TO BIOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

 This course introduces students to the basic principles of biology. Students will learn about the organization of life, including the cell theory and taxonomy, the chemistry of life, genetics, evolution, and ecology. The course will also cover current issues in biology such as biotechnology and environmental sustainability.

Course Outcome

CO1: Students will be able to describe the fundamental principles and concepts of biology, including the organization of life and the chemistry of living systems.

CO2: Students will be able to explain the role of genetics in inheritance, diversity, and evolution.

CO3: Students will be able to analyze the impact of human activities on the environment and the measures that can be taken to promote sustainability.

CO4: Students will be able to evaluate the ethical implications of advances in biotechnology and their impact on society.

Unit-1
Teaching Hours:15
Introduction to Biology
 

 

The scientific method and experimental design; The organization of life: cells, tissues, organs, and organ systems; Taxonomy and the diversity of life; Chemical elements and molecules essential to living systems

Unit-2
Teaching Hours:10
Genetics and Evolution
 

 

Mendelian genetics and inheritance patterns; DNA structure and function, gene expression and regulation; Genetic diversity and evolution; Natural selection and adaptation

Unit-3
Teaching Hours:10
Ecology and Environmental Biology
 

 

Ecosystems and biomes; Population dynamics and community interactions; Biodiversity and conservation; Human impact on the environment and sustainability

Unit-4
Teaching Hours:10
Biotechnology and Ethics
 

 

Applications of biotechnology in medicine, agriculture, and industry, Ethical issues related to biotechnology; The impact of biotechnology on society; Regulations and policies related to biotechnology

Text Books And Reference Books:
  1. Campbell, N. A., & Reece, J. B. (2018). Biology (11th ed.). Pearson.
  2. Freeman, S., Quillin, K., Allison, L., Black, M., Taylor, E., & Podgorski, G. (2017). Biological Science (6th ed.). Pearson.
Essential Reading / Recommended Reading
  1.  Begon, M., Townsend, C. R., & Harper, J. L. (2006). Ecology: From Individuals to Ecosystems (4th ed.). Blackwell Publishing.
  2. Ricklefs, R. E., & Relyea, R. A. (2019). The Economy of Nature (8th ed.). W.H. Freeman.

  3. Kuby, J., Owen, J., & Kindt, T. J. (2019). Kuby Immunology (8th ed.). W.H. Freeman.

  4. Thompson, P. B., & Kaplan, D. M. (2019). Encyclopedia of Food and Agricultural Ethics (2nd ed.). Springer.

Evaluation Pattern

Attendance and Class Participation- 10%

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

 

COM141 - FUNDAMENTALS OF ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Outcome

CO1: Define the concepts and terminology used in accounts.

CO2: Compare the book prepared through Single Entry System and Double Entry System.

CO3: Prepare the basic subsidiary books required by a business.

CO4: Rearrange the information in Journal to prepare the ledger accounts, Trial Balance and Financial Statements.

CO5: Compare and comment on the basic information provided by the Financial Statements of Real Companies and other organizations.

CO6: Analyse the Financial Statements of different organizations and take decisions.

Unit-1
Teaching Hours:5
Introduction to Accounting:
 

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External users of accounting information and their needs. Qualitative Characteristics of Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Unit-2
Teaching Hours:7
Books of Original Entry
 

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Unit-3
Teaching Hours:8
Preparation of Ledger and Trial Balance
 

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance.

Unit-4
Teaching Hours:12
Final Accounts
 

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Unit-5
Teaching Hours:13
Analysis and Interpretation of Financial Statements
 

Methods of analysis of financial statements, techniques of analysis and interpretation – Comparative Income Statements, Comparative Balance Sheets, Common Size Income Statements, Common Size Balance Sheets, Trend Analysis, Ratio Analysis (problems on the above topics).

Text Books And Reference Books:

Grewal, T. S. (2020). Double Entry Bookkeeping. Delhi: Sultan and Sons.

Jain, S. P & Narang, K. L (2020). Advanced Accountancy (Vol 13 & Vol2). Kalyani Publication

Essential Reading / Recommended Reading

1. Raman, B. S (2016). Accountancy. Mangalore: United Publishers.

2. Khan,M.Y.&.Jain,P.K.(2021)Management Accounting(8ed). NewDelhi: TataMcGraw Hill

3. Arora,M.N. (2016).Cost and Management Accounting(3ed). Mumbai: Himalaya Publishing House.

Evaluation Pattern

CIA I - 25 marks]

Other teste - 20 marks

Final Exam - 50 marks

Attemdance - 5 marks

 

COM142 - BRAND MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Brand Management course will enable student to have a fundamental understanding of how to build, measure, and manage a brand.

Course Outcome

CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.

CO2: Evaluate the taxonomy in designing brands.

CO3: Summarise the measures and manage brand-equity and extension.

Unit-1
Teaching Hours:10
Strategic Brand Management Process
 

Brands – Brands Vs Products – Different Product Levels - Things that can be branded

 Branding Challenges and Opportunities – Strategic Brand Management Process, PRACTICAL: SBM Process, Trends and innovations in brand management,  Emerging technologies and their impact on branding

Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
 

Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism,  Creating a brand positioning statement,  Understanding the importance of brand consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands.  Criteria for choosing brand elements – Brand Names – Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands 

Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
 

Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles – Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding strategies, Managing online brand reputation

Unit-4
Teaching Hours:10
Brand Equity & Brand Communication
 

Customer Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behavior on brand management, Consumer decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns, Measuring and analyzing advertising effectiveness

Unit-5
Teaching Hours:5
Brand Extension & International Brand Management
 

Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios

Text Books And Reference Books:

1.       Keller, M. (Latest Edition). Brand Management. Delhi: Pearson Education India.

Essential Reading / Recommended Reading
  1. Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science Publisher

 

 

Evaluation Pattern

CIA I MCQ (5 Marks)

Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

CIA 2 (a) Video Content Creation 10 marks

Every student shall for a group of four members and they need to identify a brand and prepare a 10 minutes video. Later a Google spread sheet of students list shall be sent to the students.  Within a week the students need to enter the name of the brand identified so as to avoid repetition in their selections and start preparing the video. The video shall discuss the history of the chosen brand and discuss the possibilities of changing different attributes of the brand for positive outcome. The video needs to describe and display the new brand. Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component.   The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

CIA 2(b) - Case Study (5 marks)

The same group formed for video assignment shall identify a case study related to brand extension. The group shall prepare a presentation regarding the case. They shall develop questions related to the case and also provide answers. The group also needs to provide references for their case study and Q&A.

CIA III Written Examination (25 marks)


Every student shall sit for a written examination of marks covering all the units. The students will be evaluated based on their understanding and learning about different concepts of branding. The higher order thinking is assessed by one case analysis included in the question paper. There will be 7 questions of 2 marks each and the case analysis will be of 6 marks.

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Course Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

COM144 - FINANCIAL LITERACY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

The course aims at enhancing their financial skills as well as training the students to be financial educators with family and friends. There is a need for students to effectively plan and monitor their spending. The course aims at effectively training students and equipping them with the knowledge and tools to manage their finances and also teach others the same.

Course Outcome

CO1: Understand the basic concepts of financial literacy.

CO2: Apply financial planning and budgeting decisions on a personal and professional front.

CO3: Understand the purpose and functions of the Banking system.

CO4: Understand the role and importance of financial instruments and insurance products.

Unit-1
Teaching Hours:6
Introduction to Financial Literacy
 

Introduction, Evolution, Meaning and importance of -  Income, Expenses, Savings, Budget, Money, Currency, Bank account, savings investment, JAM-balance sheet – purpose features, format – Technology in finance – FinTech, TechFin, Regtech, sandox, Mobile-based Banking – post offices – Savings vs investments – Power of Compounding – risk and Return-Time Value of Money- Simple Interest-Compound Interest-

 

Unit-2
Teaching Hours:5
Planning and Budgeting
 

Introduction to Financial Planning - Analysing the resources of the person - Concepts in Financial Planning:The time value of money, Diversification - 'spreading risk', Investment Timing - Financial Products for Savers: Financial Products options for savers, personal budget – family budget – financial planning procedure.

Unit-3
Teaching Hours:12
Banking Products and Services
 

Introduction and evolution of Banking – Banking in India – RBI – Role of RBI in India– Savings and Deposits – Deposits, Accounts, KYC,e/v KYC Types of Deposits - Saving Bank Accounts, Fixed Deposit Accounts, Recurring Deposit Account, Special Term Deposit Schemes, Loans and Types of loan advanced by Banks and Other secondary functions of Bank – PAN, NSDL: PAN, Meaning of Cheque and types of cheques – CTS_MICR-IFSC – e- Banking – ATM, Debit, Credit, Smart Card, UPI, e-Wallets, Payment Banks-NPCI: Products and role in regulating the online payments, CIBIL – Banking complaints and Banking Ombudsman. Mutual Funds_ Types of Mutual Funds-NAV. Digital Currency-Bitcoin- NFO

Unit-4
Teaching Hours:12
Post Office Products, Retirement planning and Investment Avenues
 

Post Office Savings Account(SB)​​​​​, National Savings Recurring Deposit Account (RD)​​, ​National Savings Time Deposit Account (TD), National Savings Monthly Income Account (MIS), Senior Citizens Savings Scheme Account (SCSS)​, Public Provident Fund Account (PPF)​, Sukanya Samriddhi Account (SSA)​, National Savings Certificates (VIIIth Issue) (NSC), Kisan Vikas Patra (KVP), PM CARES for Children Scheme, 2021, Interest rates (New)​, How to avail services, Schedule of Fee – IPBS – KYC. Employees Provident Fund (EPF) - Public Provident Fund (PPF), Superannuation Fund, Gratuity, Other Pension Plan, and Post-retire Counselling-National Pension Scheme(NPS)

 

Unit-5
Teaching Hours:10
Life Insurance and Related Services
 

Life Insurance Policies: Life Insurance, Term Life Insurance, Pension Policies, ULIP, Health Insurance, Endowment Policies, Property Insurance: Policies offered by various general insurance companies. Post office life Insurance Schemes: Postal Life Insurance and Rural Postal Life Insurance (PLI/RPLI). Housing Loans: Institutions providing housing loans, loans under Pradhan Mantri Awas Yojana – Rural and Urban-Atal Pension Yojana (APS),

Text Books And Reference Books:
  1. Chandra, P. (2012). Investment Game: How to Win. New Delhi: Tata McGraw Hill Education
Essential Reading / Recommended Reading

 

  1. Mittra, S., Rai, S. K., Sahu, A. P., & Starn, H. J. (2015). Financial Planning. New Delhi: Sage Publications India Pvt. Ltd.
  2. https://rbidocs.rbi.org.in/rdocs/content/pdfs/GUIDE310113_F.pdf

 

Evaluation Pattern

CIA1 25 marks

CIA2  25 marks 

ESE  50 marks 

COM145 - CREATIVE ADVERTISEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO2: To become familiar with the approaches and forms of advertising

CO3: To gain technical knowledge in the development of advertising for a company

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-1
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics

 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-2
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising

 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

 

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

Text Books And Reference Books:

Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

 

  • Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

  • Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

100 marks divided into 20 marks each assignment.

COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Course Outcome

CO1: To provide students with the fundamental knowledge of the use of computers in business.

CO2: To provide exposure to the students on MS Office Excel.

CO3: To apply MS excel functions in business.

Unit-1
Teaching Hours:12
Introduction to Excel
 

Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet

 

Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.

Unit-2
Teaching Hours:2
Validation
 

Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer

Unit-3
Teaching Hours:6
Excel PivotTables
 

Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool

Unit-4
Teaching Hours:9
Conditional Functions and Working with Large Excel Data Sets
 

Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel

Unit-5
Teaching Hours:9
LookUp, Text Based Function and financial function
 

Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions

Text Books And Reference Books:

Microsoft Excel 2016 Step by Step Curtis Frye, Microsoft Press, A division of Microsoft Corporation, 2015 edition.

Essential Reading / Recommended Reading

Microsoft Excel Essential Hints and Tips Fundamental hints and tips to kick start your Excel skills By Diane Griffiths Published, 2015 edition

 

Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.

Evaluation Pattern

MCQ Test and Practical excercise 

CSC143 - WEB DESIGNING USING HTML, PHP AND MYSQL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the fundamentals of HTML and PHP for web development. Students will learn HTML tags for content structuring and essential PHP scripting concepts, including variables, conditional statements, and error handling. Additionally, they will explore form handling, loops, and MySQL database interactions using PHP. By the end, students will be equipped to create dynamic web applications and understand the essentials of web programming.

Course Outcome

CO1: Understand and apply HTML basics, including tags for structure, lists, images, hyperlinks, and tables.

CO2: Develop PHP scripts with variables, data types, conditional statements, and error handling techniques.

CO3: Utilize PHP for form handling, switch-case statements, loop structures, and working with arrays in MySQL database.

Unit-1
Teaching Hours:9
Unit-1
 

 

Basic HTML tags- HTML, HEAD, BODY, TITLE, Paragraphs, Headings, Line Breaks, Dividers- P, H1, …H6, BR, HR, Character Entity References- Quotes, ampersands, angle brackets, and non-breaking spaces Lists- OL, UL, DL, Formatting-URL and Paths, Images- IMG, Hyperlinks, Table-TABLE, TR, TD, TH, Form-FORM, INPUT, TEXTAREA, SELECT, OPTION, Frames-FRAMESET, FRAME

Unit-2
Teaching Hours:9
PHP Basic
 

Writing PHP scripts - Writing PHP scripts, learn about PHP code structure, how to write and execute a simple PHP script and to add comments within your code.

Variables and Data Types- Learn about Variables, values and Data Types in PHP: boolean, integer, float, string, array, object, Resource, null.

Numbers and mathematical Operators- Introducing Numbers and mathematical 0perators, some PHP functions for more complex operations with numbers.

PHP Strings- Working with strings, using simple and double quotes, escaping quotes and other characters, concatenating strings, some functions for strings.

 Constants- Introducing Constants, syntax for defining constants, differences between variables and defined constants.

PHP Error Handling and Debugging-Error Handling, debugging and trigger errors and how to adjust the level of error reporting, handling exceptions.

 

If ... Else conditionals, Comparative and Logical operators - Make PHP script takes decisions with If, Else, Elseif conditional statements. Compare two values with Comparative and Logical operators. The ternary operator.

Unit-3
Teaching Hours:9
Unit-3
 

Using HTML Forms - Using HTML Forms, PHP form handling, get data sent from form fields through GET and POST method, form validation.

$_GET, $_POST Variables - How to send data with get and post methods to a PHP script and access it with superglobal $_GET, $_POST variables.

Switch ... Case ... - PHP MySQL course - Switch ... Case ... conditional statement, switch with break and default instructions.

While Loops - Using While and Do Wile Loops. End the While loops with the break instruction. Syntax and examples.

For and For each Loops - Using for () and for each () Loops. End the "For" loops with the break instruction. Syntax and examples.

 

PHP Arrays - Creating Numeric (indexed) Arrays and Associative arrays. Accessing, modifying and traversing array elements.

Unit-4
Teaching Hours:9
Unit-4
 

PHP MySQL Introduction, Data Types - PHP MySQL Introduction, database structure, tables. MySQL naming rules, and column's data types.

PHP MySQL - INSERT INTO - Insert data in MySQL table, INSERT INTO query. Insert data from a form into a database.

 

PHP MySQL - SELECT, ORDER BY - Retrieve and display data from a MySQL table, SELECT SQL command. Determine the number of records. Sort query results with ORDER BY clause (ASC and DESC).

Unit-5
Teaching Hours:9
Unit-5
 

PHP MySQL - WHERE and LIKE - Selecting specific data from a database with the WHERE clause and Conditionals. Check for string matching with LIKE and NOT LIKE terms.

PHP MySQL – UPDATE - UPDATE query to edit / change existing records in MySQL table.

 

PHP MySQL – DELETE - The DELETE statement, used to entirely remove records from a database table.

Text Books And Reference Books:

[1] Powell, HTML & XHTM: The Complete Reference, 4th Edition, Tata McGraw-Hill Edition
[2] Steven Holzner, PHP: The Complete Reference, McGraw-Hill Higher Education, 2008


Essential Reading / Recommended Reading

 

[1] Robin Nixon, Learning PHP, My SQL and Java Script, Kindle Edition, O'Reilly Media 2009.

Evaluation Pattern

CIA 50%

ESE 50%

CSC149 - INTRODUCTION TO DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Introductory-level training will be given software and tools for solving data science problems.

This course is designed to provide the theoretical foundations of data science.

Standard problems in data science, such as pre-processing, classification, clustering, and visualization, will be addressed.

Practical sessions will provide demonstrations, training, and discussions on results and interpretation methods.

Course Outcome

CO1: Collect the data from various sources.

CO2: Understand the problem scenario.

CO3: Solve data science problems with appropriate tools.

CO4: Interpret the results through visualizations.

Unit-1
Teaching Hours:6
UNIT 1
 

Introduction – Concept data – types of data – sources of data – data sets – terminologies – pre-processing – classification – clustering – association rule mining – visualization – approaches – statistics – machine learning and soft computing.

Unit-2
Teaching Hours:6
Preprocessing & Data Transformation:
 

Data cleaning – handling missing values – errors and outliers

 

Unit-2
Teaching Hours:6
Classification
 

Decision trees – naïve based methods – neural networks – SVM.

Unit-2
Teaching Hours:6
Data Transformation
 

Application of normalization methods – min-max method – 

Unit-3
Teaching Hours:6
Clustering
 

K-Means – Distance-based methods – Association Rules – finding frequent itemsets – apriori method.

Unit-4
Teaching Hours:6
Post-processing
 

Performance metrics of tasks – drawing various charts from the results – interpretation of results.

Unit-5
Teaching Hours:6
Tools for data science
 

Exploring the open source tools: Weka, Orange, Rapid Miner.

Text Books And Reference Books:

1. Data Mining: Concepts and Techniques, Han, Kamber and Pei, 2013

2. Data Mining and Predictive Analytics, Daniel T. Larose & ChantalD Lorose, Wiley Publisher, 2017

Essential Reading / Recommended Reading

1. Data Mining and Analysis Fundamental Concepts and Algorithms, Zaki and  Meira, MK Publisher,  2014.

2. Data Mining: The Text  Book, Aggarwal, Springer, 2015.

 

Evaluation Pattern

CIA 50%

ESE 50%

DPS01-01 - BRIDGE COURSE IN ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:4
Max Marks:50
Credits:0

Course Objectives/Course Description