CHRIST (Deemed to University), Bangalore

DEPARTMENT OF PROFESSIONAL STUDIES

School of Business and Management

Syllabus for
BCom (Professional/Honours/Honours with Research)
Academic Year  (2024)

 
1 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA133 STOCK MARKET PRICE ACTION INVESTING Add On Courses 4 3 50
BBA141A DIGITAL FINANCE Multidisciplinary Courses 3 3 50
BBA141B MARKETING AND SELLING SKILLS Multidisciplinary Courses 3 3 100
BBA141D TALENT MANAGEMENT Multidisciplinary Courses 3 3 50
BBA141E UNDERSTANDING OF FINANCIAL STATEMENTS Multidisciplinary Courses 3 3 50
BBA141F SUSTAINABILITY?AND GREEN MARKETING Multidisciplinary Courses 3 3 50
BLS143 AN INTRODUCTION TO CLIMATE CHANGE Multidisciplinary Courses 3 03 100
CHE141B NUTRICHEM Multidisciplinary Courses 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 45 3 100
COP101-1 FINANCIAL ACCOUNTING Major Core Courses 4 4 100
COP102-1 COST ACCOUNTING Major Core Courses 4 4 100
DMT141 DANCE MOVEMENT THERAPY Multidisciplinary Courses 3 3 100
DMT142 INTRODUCTION TO CARNATIC MUSIC Multidisciplinary Courses 3 3 100
DPS01-01 BRIDGE COURSE IN ACCOUNTING Bridge Courses 4 0 50
DPS02-01 BRIDGE COURSE IN ECONOMICS Bridge Courses 4 0 50
DPS103-1 BUSINESS ECONOMICS Major Core Courses 4 4 100
DPS161-1 ORGANISATIONAL STUDY Skill Enhancement Courses 2 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 50
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 50
ECO144 GLOBALISATION AND DEVELOPMENT Multidisciplinary Courses 3 3 50
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG001 ACADEMIC WRITING FOR UNIVERSITY Bridge Courses 4 0 50
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST141 TRAVEL AND TRAVEL NARRATIVES Multidisciplinary Courses 3 3 100
EST144 DESIGN THINKING AND SOCIAL ENTREPRENEURSHIP Multidisciplinary Courses 45 3 100
EST145 POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL Multidisciplinary Courses 3 3 50
EST150 OCEANSCAPES : EXPLORING CINEMA THROUGH BLUE HUMANITIES Multidisciplinary Courses 3 3 50
FRE181-1 FRENCH Ability Enhancement Compulsory Courses 2 2 50
GER181-1 GERMAN Major Core Courses 2 2 50
HIN182-1 HINDI Ability Enhancement Compulsory Courses 2 02 50
HIS141 HISTORY AND CINEMA Multidisciplinary Courses 3 3 100
KAN182-1 KANNADA Ability Enhancement Compulsory Courses 2 2 50
LAW141 CYBER LAW Multidisciplinary Courses 4 3 100
LAW143 LABOUR AND SOCIAL WELFARE Multidisciplinary Courses 3 3 100
MAT141 FOUNDATIONS OF MATHEMATICS Multidisciplinary Courses 3 3 100
MED141 MEDIA AND POLITICS Multidisciplinary Courses 3 3 100
MED143 CELEBRITY PR Multidisciplinary Courses 3 3 100
MED145 SOCIAL MEDIA Multidisciplinary Courses 3 3 100
PHY142 ANALOG AND DIGITAL ELECTRONICS Multidisciplinary Courses 3 3 100
PHY143 JOURNEY THROUGH THE COSMOS Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
POL143 SUBALTERN STUDIES: THE SMALL VOICES OF HISTORY Multidisciplinary Courses 3 3 100
POL144 INDIA AND THE WORLD Multidisciplinary Courses 3 2 100
PSY143 ARTIFICIAL INTELLIGENCE Multidisciplinary Courses 3 3 100
PSY156 PSYCHOLOGY OF RELATIONSHIPS Multidisciplinary Courses 3 3 100
PSY157 SCIENCE OF WELL-BEING Multidisciplinary Courses 3 3 100
PSY158 STRESS MANAGEMENT Multidisciplinary Courses 3 3 100
SOC142 CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES Multidisciplinary Courses 3 3 50
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
SPA181-1 SPANISH Ability Enhancement Compulsory Courses 2 2 50
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE Multidisciplinary Courses 3 3 100
SW142 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR Multidisciplinary Courses 3 3 50
SW143 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Multidisciplinary Courses 3 3 50
2 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141A DIGITAL FINANCE - 3 3 50
BBA141B MARKETING AND SELLING SKILLS - 3 3 100
BBA141D TALENT MANAGEMENT - 3 3 50
BBA141E UNDERSTANDING OF FINANCIAL STATEMENTS - 3 3 50
BBA141F SUSTAINABILITY?AND GREEN MARKETING - 3 3 50
BLS143 AN INTRODUCTION TO CLIMATE CHANGE - 3 03 100
CHE141B NUTRICHEM - 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT - 45 3 100
COP101-2 BUSINESS MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR - 4 4 100
COP201-2 FINANCIAL REPORTING - 4 4 100
COP202-2 MANAGEMENT ACCOUNTING - 4 4 100
CSC141 PROGRAMMING IN C - 3 3 100
CSC143 WEB DESIGNING USING HTML, PHP AND MYSQL - 3 3 100
CSC147 MANAGEMENT INFORMATION SYSTEM (MIS) - 3 3 100
CSC151 PYTHON FROM SCRATCH - 3 3 100
CSC154 CYBER SECURITY AND ETHICS - 3 3 100
DMT141 DANCE MOVEMENT THERAPY - 3 3 100
DMT142 INTRODUCTION TO CARNATIC MUSIC - 3 3 100
DPS161-2 SERVICE LEARNING - 2 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE - 3 3 50
DSC143 DATA VISUALIZATION - 3 3 50
ECO143 DEMOCRACY AND ECONOMY - 3 3 50
ECO144 GLOBALISATION AND DEVELOPMENT - 3 3 50
ECO145 ECOLOGY AND DEVELOPMENT - 3 3 100
ECO146 GENDER AND DEVELOPMENT - 3 2 50
ECO147 THINKING THROUGH THE ENVIRONMENT - 3 3 100
ENG181-2 ENGLISH - 3 2 100
EST141 TRAVEL AND TRAVEL NARRATIVES - 3 3 100
EST144 DESIGN THINKING AND SOCIAL ENTREPRENEURSHIP - 45 3 100
EST145 POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL - 3 3 50
EST146 FOOD AND LITERATURE - 3 3 50
EST148 INTRODUCTION TO SCREEN WRITING FOR FILMS - 3 2 100
EST150 GENDER AND POPULAR CULTURE - 3 3 50
EST153 PARTITION NARRATIVES - 3 3 50
EST160 EXPLORING INDIAN MYTHOLOGIES: STORIES, SYMBOLS, AND SOCIETAL REFLECTIONS - 3 3 50
FRE281-2 FRENCH - 2 2 50
GER281-2 GERMAN - 2 2 100
HIN282-2 HINDI - 2 02 50
HIS141 HISTORY AND CINEMA - 3 3 100
KAN282-2 KANNADA - 2 2 50
LAW141 CYBER LAW - 4 3 100
LAW143 LABOUR AND SOCIAL WELFARE - 3 3 100
LAW146 LAW AND PRACTICE OF INTELLECTUAL PROPERTY - 3 03 50
LAW148 LEGAL DIMENSIONS OF MARKETING - 3 3 50
MAT141 MATHEMATICS FOR MANAGERIAL DECISIONS - 3 3 50
MAT143 MATHEMATICS FOR ECONOMICS AND BUSINESS - 3 3 100
MED141 MEDIA AND POLITICS - 3 3 100
MED143 CELEBRITY PR - 3 3 100
MED145 SOCIAL MEDIA - 3 3 100
MED147 MIDDLE CINEMA IN INDIA - 3 3 100
MED148 LANGUAGE OF CINEMA: A VISUAL APPROACH - 45 3 100
MED149 INTRODUCTION TO SEMIOTICS - 45 3 100
PHY141A INTRODUCTION TO ASTRONOMY AND ASTROPHYSICS - 3 3 100
PHY141B RENEWABLE ENERGY - 3 3 100
PHY143 JOURNEY THROUGH THE COSMOS - 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES - 2 2 100
POL143 SUBALTERN STUDIES: THE SMALL VOICES OF HISTORY - 3 3 100
POL144 INDIA AND THE WORLD - 3 2 100
POL243 POLITICS AND SOCIETY OF INDIA AFTER INDEPENDENCE - 3 3 100
PSY143 ARTIFICIAL INTELLIGENCE - 3 3 100
PSY156 PSYCHOLOGY OF RELATIONSHIPS - 3 3 100
PSY157 SCIENCE OF WELL-BEING - 3 3 100
PSY158 STRESS MANAGEMENT - 3 3 100
PSY160 UNDERSTANDING ADDICTION AND SUBSTANCE USE - 3 3 100
SOC142 CONTEMPORARY SOCIAL PROBLEMS AND CHALLENGES - 3 3 50
SOC143 SOCIOLOGY THROUGH CINEMA - 3 3 50
SPA281-2 SPANISH - 2 2 50
STA141 DATA ANALYSIS USING R PROGRAMMING - 3 3 50
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE - 3 3 100
SW142 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR - 3 3 50
SW143 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT - 3 3 50
3 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
COP101-3 BUSINESS MATHEMATICS AND STATISTICS Major Core Courses 4 4 100
COP201-3 FINANCIAL MARKETS AND SERVICES Major Core Courses 4 4 100
COP202-3 FINANCIAL MANAGEMENT Major Core Courses 4 4 100
COP203-3 BUSINESS LAW Major Core Courses 4 4 100
DPS161-3 NGO/START-UP BASED PROJECT Skill Enhancement Courses 2 3 100
4 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
COP201-4 HUMAN RESOURCE MANAGEMENT - 4 4 100
COP301-4 ADVANCED FINANCIAL ACCOUNTING - I - 4 4 100
COP302-4 ADVANCED MANAGEMENT ACCOUNTING - 4 4 100
COP303-4 AUDITING - 4 4 100
DPS202-4 DIGITAL MARKETING - 4 4 100
DPS203-4 ENTREPRENEURSHIP - 3 3 100
DPS261A-4 EXCEL APPLICATIONS IN FINANCE - 2 2 50
    

    

Introduction to Program:

B Com (Professional) programme is designed for young aspiring management accounting professionals, equipped with strategic decision-making skills, with an ethical and global outlook.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Apply the knowledge of accounting, taxation and legal domains to solve strategic business problems

PO2: Effectively employ knowledge of Finance, Investment and Risk management for business value creation

PO3: Exhibit Discipline Specific expertise in the areas of Finance, Banking and Insurance

PO4: Demonstrate leadership traits, communication skills, digital proficiency with innovative and entrepreneurial mindset for optimal performance in personal, professional, societal and environmental domains

PO5: Exhibit social sensitivity to embrace diversity and inclusion and function as ethically responsible individuals with integrity and tolerance to contribute effectively to society

PO6: Demonstrate decision making skills and critical thinking through practical application of knowledge and skills in experiential learning

PO7: Apply research skills and conduct independent research and thereby monitor and forecast future trends

Programme Educational Objective:

PEO1: To impart the students with higher level knowledge and understanding of contemporary trends in Commerce.

PEO2: To be conversant with the broad legal and regulatory framework governing commercial activity.

PEO3: ⮚ Equip the students to evaluate environmental factors that influence business operation with the conceptual requirements and skills on preparation and interpretation of financial statements.

PEO4: To create strong, globally recognized Management Accounting professionals.

PE05: To develop specialized competency in the fields of Finance, Banking and Insurance.

PE06: To introduce and develop research culture amongst students and to equip them with research skills necessary to conduct a structured and systematic research.

PE07: To sensitize students towards ethical issues arising out of business and society interface.

Assesment Pattern

Evaluation Pattern:

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE)

50%

Mid Semester Examination (CIA-2)

25%

Continuous Internal Assessment (CIA - 1 & 3)

20%

Attendance 

05%

Total

100%

                       

       Written Examinations consists of:

         Mid Semester Exam – 50 marks   (2 hours duration)

         End Semester Exam – 100 marks (3 hours duration)

       A student should have secured minimum 40% marks in the ESE to pass in that paper.

       In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper.

Grading Pattern:

Grading pattern will be the same as approved by the University for UG Courses as detailed herein below:

Percentage

Grade

Grade point

Interpretation

Class

80 & Above

   A+

  4.0

Outstanding

Distinction

70 --- 79

   A

  3.5

Excellent

First class

65 --- 69

   B +

  3.0

Very good

First class

60 --- 64

   B

  2.5

Good

First class

55 --- 59

   C +

  2.0

Average

Second class

50 --- 54

   C

  1.5

Satisfactory

Second class

40 --- 49

   C -

  1.0

Exempted with 50% aggregate

Pass class

39 & Below

   F

    0

Fail

Fail

 

Examination And Assesments

Continuous Internal Assessments:

 

 

 

CIA – 1  and 3 : Continuous Internal Assessment

Written (reports) – Group or Individual, Understanding of the subjects, Participative learning, Presentation and VIVA, Quiz, Multiple choice based test etc.

 

CIA – 2:  Continuous Internal Assessment - Mid Semester Exam

Mid Semester Exam marks will be taken for Internal Assessment. MSE marks will be reduced to 25 for this purpose. The question paper pattern for the Mid Semester Examination is as follows:

 

Sections

Type

Marks

A

Short Answer Questions

4x 2 = 8

B

Conceptual / Descriptive Type questions

2 x 5  =   10

C

Analytical / Essay Type Questions

1 x 15 = 15

D

Case Study

1 x 17 = 17

 

Attendance:

The marks distribution for attendance is as follows:

95 – 100%       -           5 marks

90 – 94%         -           4 marks

85 – 89%         -           3 marks

80 – 84%         -           2 marks

 

76 – 79%         -           1 mark

BBA133 - STOCK MARKET PRICE ACTION INVESTING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:4
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

 

 

The course seeks to unlock the mysterious world of the stock market with the objective of

 

providing complete knowledge of how the market operates and how retailers , big money institutions and private equity firms go about their business. It aims to take a stride towards enhancing practical financial literacy amongst the masses. With India set to be an emerging economy in the years to follow many investment opportunities would present itself. However in this scenario a comprehensive understanding of the investment world would allow citizens to capitalise and grow their wealth over a period of time. The focus would be to orient people towards rule based investing with appropriate knowledge of technical analysis (Chart reading) ,fundamental analysis and market psychology.

 

 

Eligibility - Students should have a strong desire to understand how stock market operations work. Discipline and commitment to learn is the demand of the market and so would the students be required to dedicate their time to understand how multiple investing styles can lead to getting positive outcomes in the stock and commodity market .

 

Course Objective:

 

 

 

To identify and evaluate various alternative sources of income beyond traditional employment.

 

To emphasize the significance of saving and the potential of compounding.

 

To analyse stock through fundamental and technical techniques.

 

To design a personal investment plan.

 

Course Outcome

CLO1: Showcase understanding for an alternate source of income to meet their financial needs.

CLO2: Understand the importance of the habit of saving and the compounding potential of the market to generate better returns on savings.

CLO3: Demonstrate art of trading stocks and investing in index funds with the various strategies at their disposal.

CLO4: Develop a personal investment plan in a much better way.

Unit-1
Teaching Hours:10
Introduction to Stock Market
 

Investing instruments and different Market Participants , Fundamental vs Technical Analysis, Philosophy and basics of reading Price – Anatomy of Candlesticks, Understanding the role of volumes and volume spread , Wyckoff Market Cycles.

 

Unit-2
Teaching Hours:10
Technicals of Investing
 

Elliott Wave Theory, Technical Analysis for Investing - Chart Patterns Mark Minervini Volatility Contraction Pattern, Stan Weinstein 30WMA, Darvas Box, Moving Averages and Mean Reversion, Picking Market themes and Sister Stocks by Jesse Livrmore

 

Unit-3
Teaching Hours:10
Stock Selection and Fundamentals
 

Investing - Art of stock selection Fundamental Analysis - Analysing Balance Sheets, Competition Analysis, Assessment role of macro economic factors in company’s

 

revenue, Important Fundamental Ratios ,Qualitative analysis of stocks. Correlation of Dollar Index and Gold prices and the Stock Market. Systematic Investment Planning

 

Unit-4
Teaching Hours:7
Positional and Swing Trading
 

Price Action (Beginners to Advance) , Balance and out of balance charts ,Concept of Relative Strength,Trading Fibonacci, Support and Resistance Trading , Pullback Trading , Gap Trading, Breakout Trading, Trend Lines.

 

Spotting Reversals

 

Unit-5
Teaching Hours:8
Advance Price Action
 

Big Player Momentum (Smart Money Concept) , Trading Strategies(Market Psychology , Predicting Range Bound Markets and high momentum days , Level to Level Trading. Risk Management, Learning when to book Profits .Option Trading - Basics - Option Buying and Option Selling, Nifty and Bank Nifty composition , Option Chain Analysis

 

Text Books And Reference Books:

Recommended Books

 

1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance

 

2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013

 

3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,

 

1991, 1988 by The McGraw-Hill Companies, Inc.

 

4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016

 

5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)

 

6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC

 

7.  Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC

 

8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company

 

Essential Reading / Recommended Reading

Recommended Books

 

1. Japanese Candlestick Charting Techniques by Steve Nisson. New York Institute of Finance

 

2. Volume Price Analysis by Anna Coulling , CreateSpace Independent Publishing Platform, 2013

 

3. How to Make Money in Stocks by William J. O'Neil, © 2009, 2002 by William J. O’Neil; © 1995,

 

1991, 1988 by The McGraw-Hill Companies, Inc.

 

4. Think and Trade Like a Champion by Mark Minervini, Access Publishing Group, LLC, 2016

 

5. Trade like a stock market wizard by Mark Minervini , McGraw Hill; 1st edition (16 May 2013)

 

6. Secrets for profiting in bull and bear market by Stan Weinstein , Echo Point Books and Media, LLC

 

7.  Intermarket Technical Analysis by John J Murphy, Wiley Finance Editions JOHN WILEY & SONS, INC

 

8. Reminiscence of a Stock Operator by Edwin Lefevre, The Sun Dial Press, Inc. Garden City, New York Copyright 1923, by George H. Doran Company

 

Evaluation Pattern

CIA I - 25 Marks

CIA II - 20 Marks

Class Attendance - 05 Marks

BBA141A - DIGITAL FINANCE (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective.  

Course Objective:

CO1: To give an overview of digital finance, Fintech, and its trend.

CO2: To understand the role of Digitalisation in Payment System.

CO3: To give awareness about the application of digitalisation in financing and investing.

CO4:To give an understanding of contemporary issues related to Digital Finance.

 

Course Outcome

CLO1: Develop an overview of Digital Finance and its trend

CLO2: Differentiate among various digital payment methods and functionalities

CLO3: Identify and comprehend the diverse applications of digitalization in financing and investing.

CLO4: Evaluate contemporary issues and challenges within digital finance.

Unit-1
Teaching Hours:6
Digital Finance -An Introduction
 

  Overview of Digital Finance, Evolution of Digital Finance, Importance and Benefits of Digital Finance. Regulatory Framework in Digital Finance

Unit-2
Teaching Hours:7
Digital Payment Systems
 

Types of Digital Payment Systems, Payment Gateways and Processors, Mobile Wallets and E-Wallets. Cryptocurrency and Blockchain Technology in Payments. Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment pl

Unit-3
Teaching Hours:7
Digital Lending and Crowdfunding
 

Peer-to-Peer (P2P) Lending Platforms, Online Microfinance and Consumer Lending

Crowdfunding Models and Platforms, Risk Assessment and Management in Digital Lending

 

Unit-4
Teaching Hours:8
Digital Banking and Personal Finance Management
 

Online Banking Services, Mobile Banking Applications, Budgeting and Expense Tracking Apps Investment and Wealth Management Platforms,

Unit-5
Teaching Hours:8
Digital Trading and Investment
 

Online Trading Platforms, Robo-Advisors and Algorithmic Trading, Cryptocurrency Exchanges and Trading Strategies, Regulatory Considerations in Digital Trading

Unit-6
Teaching Hours:8
Fintech Innovation and Future Trends
 

Emerging Technologies in Finance (AI, IoT, Big Data), Fintech Startups and Incubators

Regulatory Challenges and Opportunities, Future Trends and Predictions in Digital Finance

 

Text Books And Reference Books:

Lynn, T., Mooney, J.G., & Rosati, P., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. (DF)  

Essential Reading / Recommended Reading

1. Cheun, D.L.K. (2015). Handbook of Digital Currency, Bitcoin, Innovation, Financial Instruments, and Big Data. Elsevier.

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Evaluation Pattern
Evaluation Pattern
 

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141B - MARKETING AND SELLING SKILLS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

This is the basic course in Marketing and Selling Skills, where students will get exposure to Marketing and Sales. The subject gives them a vast and wide insight into the traditional and contemporary aspects of Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge, will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

Course Objective:

  • To understand and appreciate the concept of marketing & sales in theory and practice
  • To evaluate the environment of marketing and develop a feasible marketing &selling plan 
  • To understand and apply the STP of marketing (segmentation, targeting, positioning) 
  • To have an elementary knowledge of consumer behaviour its determinants, and selling skills

 

 

Course Outcome

CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)

CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)

CO3: Apply segmentation techniques to categorize target market segments effectively. (RBTL 3)

CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)

Unit-1
Teaching Hours:8
An Introduction to Marketing
 

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Unit-2
Teaching Hours:6
Marketing Environment - An Understanding
 

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing) 

 

Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Unit-4
Teaching Hours:6
Product Life Cycle and Consumer Behaviour
 

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, CB process

Unit-5
Teaching Hours:10
Selling - An Introduction
 

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Unit-6
Teaching Hours:7
Effective Sales management and Sales Force Organization
 

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

 

 

Text Books And Reference Books:
  1. Kotler, P., & Keller, K. (2015). Marketing management 15th edition. Prentice Hall.
  2. Kotler, P. (2013). Marketing management: A south Asian perspective.  13th edition, Pearson Education India.
  3. Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
  4. Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.

 

 

Essential Reading / Recommended Reading
  1. Ramaswami, S., Namakumari. S,(2013) Marketing Management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
  2. Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
  3. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
  4. Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
  5. Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and    cases, New Jersey: Prentice-Hall.
  6. Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
  7. Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
  8. Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
  9. Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication 

 

 

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Students will be given choices of industries and will have to choose a particular brand in the industry. They will then analyse the brand in terms of the 4 P’s and 4C’s of marketing. They will also do a SWOT analysis and relate their analysis to the marketing strategies adopted by the organisation. 

1, 2

30

100%

30

CIA II

Case Study presentation

3.4

50

50%

25

CIA III

Students will be given live marketing issues faced by companies and they have to analyse the brand, the current situation of the company in terms of 4 P’s, PLC, STP and propose strategies for the company to do better. The students will group themselves into teams of 5 each and negotiate and convince the judges regarding their proposal

5, 6

40

100%

40

Attendance

 

 

10

50%

5

BBA141D - TALENT MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization.

Course Objectives: This course intends

       To provide an outline about the concepts, principles and models of talent management

       To understand the importance of talent management in developing the organizations. 

       To enable the students to apply the concepts, principles and models of talent management in real time scenario.

       To evaluate the various process, approaches and strategies for managing and retaining talent in organizations. 

       To provide solutions to issues pertaining to managing talent and knowledge

Course Outcome

CLO1: Demonstrate the understanding of key concepts, principles and models related to talent and knowledge management

CLO2: Evaluate the importance of talent management in developing organizations

CLO3: Learn to apply the theories and concepts studied in the classroom to practical situations

CLO4: Analyse the various talent and knowledge management practices and their value to organizations

CLO5: Solve the issues pertaining to talent and knowledge management

Unit-1
Teaching Hours:8
Introduction to Talent Management
 

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Unit-2
Teaching Hours:8
Creating Talent Management System
 

Components of talent management system/process- recruitment, employee onboarding, performance management, learning and professional development, compensation management, and succession planning. Designing Job description and specification. 

Unit-3
Teaching Hours:8
Competency mapping and approaches to talent management
 

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies.

 

Mapping competency for various job roles according to level of knowledge.  

Unit-4
Teaching Hours:8
Integrating Talent and performance Management
 

Introduction to performance management: types of PM methods-checklist, graphic rating scale, Behavioural observation scale and BARS. Designing the Performa of PM

Unit-5
Teaching Hours:5
Recent Trends and Best Practices in Talent Management
 

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking. 

Unit-6
Teaching Hours:8
Project Work: Field study & Report Submission
 

Experiential Learning Activity: Identifying any one organization in manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders, understand how they manage and retain talent in their organizations.  

Text Books And Reference Books:

       Lance A. Berger, Dorothy Berger (2017): Talent management handbook, McGraw Hill New York.

 

       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

Essential Reading / Recommended Reading

       Mark Wilcox (2016), Effective Talent Management: Aligning strategy, people and performance, (1st ed.), Routledge Taylor and Francis Group.

       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

 

       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA I

Examine the role of technology in Talent Management

1,2

20

50%

10

CIA II

Competency Mapping and Analysis of Job Descriptions

3,4

20

50%

10

CIA III

Designing performance management (PM) form and examining technology in talent management

5,6

50

50%

25

 

Attendance

 

10

50%

5

 

Total

   

100%

50

School Guidelines & Cohort guidelines applicable for the assessments

Student must maintain 90% attendance in classes in the two-week preceding the submission date of each CIA

Use of AI tools should be strictly as per university guidelines

For any report/ written submission, similarity should be less than 15 %

BBA141E - UNDERSTANDING OF FINANCIAL STATEMENTS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 Course Description: This course aims to understand the financial statements published by Indian companies and make a meaningful understanding. The course gives the initiation towards terminology in accounting and takes the readers through Income statements and Balance sheet. The interpretation of the cash flow, Income statement, and Balance sheet gives the reader an understanding of the company's fundamentals. It gives a sense of financial soundness or not of any company. The growing need for adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Course Outcome

CO1: Relate to accounting terminologies

CO2: Explain the components of Financial statements

CO3: Interpret financial statements

CO4: Realise the importance of ethics in accounting practices

Unit-1
Teaching Hours:5
Terminologies in Financial Statement
 

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

 

Unit-2
Teaching Hours:10
Understanding Income Statement and Balance sheet
 

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Unit-3
Teaching Hours:10
Cash Flow statements and Notes to accounts
 

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Unit-4
Teaching Hours:10
Interpretation of Financial Statements
 

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Unit-5
Teaching Hours:10
: Ethics in Accounting
 

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

 

Text Books And Reference Books:
  1. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  2. Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
  3. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage Learning.
  4. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya Publishing House.
  5.  Sharma & Sashi Gupta (2020) Management Accounting, Kalyani Publishers 
  6. I M Pandey (2020) Management Accounting, Vikas Publishers 
Essential Reading / Recommended Reading

Financial Accounting By SP JAIN & NArang , Kalyani Publishers, Noida

Evaluation Pattern

Total 50 marks . 

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper. There is no MSE or ESE 

BBA141F - SUSTAINABILITY?AND GREEN MARKETING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Course Outcome

CO1: Explain green marketing and its importance to the environment from the perspective of consumers and businesses

CO2: Students will be able to describe the current state of the environment resulting from the past and present practices of the human consumption

CO3: To understand the opportunities, challenges, and issues in designing and implementing green marketing strategies.

CO4: Demonstrate evidence of emerging green consumer segments and how marketers are addressing those needs

Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
 

Meaning & Concept & Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing & Green Marketing, Green Product - Green Marketing – Importance

of Green Marketing - Importance of green marketing - Benefits of Green Marketing, Adoption of Green Marketing- Green Marketing Mix – Strategies to Green Marketing

Unit-2
Teaching Hours:10
Segmentation of Green Marketing
 

Green Spinning – Green Selling – Green Harvesting – Enviropreneur Marketing - Compliance Marketing – Green Washing – Climate Performance Leadership Index- Promotional Channels of Green Marketing.

Unit-3
Teaching Hours:10
Green Marketing initiatives
 

Green Firms – HCL’s Green Management Policy – IBM’s Green Solutions – IndusInd Bank’s Solar Powered ATMs – ITCs Paperkraft – Maruti’s Green Supply Chain – ONCGs Mokshada Green Crematorium – Reva’s Electric Car – Samsung’s Eco-friendly handsets- Wipro Infotech’s Eco-friendly computer peripherals

Unit-4
Teaching Hours:10
Environmental consciousness
 

Introduction of Environment - Importance of environmentalism - Environmental movement - Benefits of green environment to the society - E-waste exchange - Extended Producer Responsibility Plan - Guidelines for Collection and Storage of E-Waste - Guidelines for Transportation of E-Waste - Guidelines for Environmentally Sound Recycling of E-Waste

Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes, Public policy and pricing.

Unit-5
Teaching Hours:5
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:
  1. The New Rules of Green Marketing, Jacquelyn A. Ottman,Berrett-Koehler Publishers, 2011.
Essential Reading / Recommended Reading
  1. Green Marketing Management by Robert Dahlstrom, Cengage Learning India. Latest

Edition.

 

Evaluation Pattern

CIA 1 10 marks

CIA 2 10 marks

CIA 3 25 marks

ATTENDANCE 5 marks

BLS143 - AN INTRODUCTION TO CLIMATE CHANGE (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

 

This course aims to provide “almost everything you would like to know” about the basics of climate change. It covers climate change science, impacts, implications and solutions. It includes a legal and policy section as well as a practical class activity. The course is designed in six units. The first part has five units of explanatory classes, each taking 6 hours to complete; and the second part has one unit of exploratory classes comprising a total of 15 hours.

 

Course Outcome

CO1: Students will be able to explain the fundamentals of climate change science.

CO2: Students will be able to understand relevant international framework and explore key issues under negotiation.

CO3: Students will be able to Explain the anticipated impacts of climate change and various adaptation measures.

CO4: Students will be able to Understand the urgency of climate change mitigation and propose actions.

Unit-1
Teaching Hours:6
Up in the air: the science
 

 

What is climate change? What are climate projections? How do scientists study climate? What causes climate change? What are the impacts?

 
Unit-2
Teaching Hours:6
Breaking bad: Legal and normative framework to deal with global warming
 

An outline of the normative, legal and policy aspects of climate action. The last three hours will be dedicated to national and relevant state policies.

 

 
Unit-3
Teaching Hours:6
Adjust, transition, or transform: Climate change adaptation options
 

Necessity of adaptation in the face of extreme weather, uncertainties, disasters, livelihood stresses, and various adaptation measures that people take. The life sciences aspects, including ecological and biodiversity stresses and solutions will get special attention. 

 

 
Unit-4
Teaching Hours:6
Cutting carbon: climate change mitigation
 

This unit will explore zero carbon, smart and renewable solutions and practices. Particular focus will be given to Indian and Bangalore initiatives that might be relevant to future research and career of students. Unit 4 will also include a planning session for the unit 6 class projects.

 

 
Unit-5
Teaching Hours:6
Money, money, money: Climate change finance
 

The focus here is on how climate action is funded. The classes will explore various funding avenues and what is possible closer to home, including within campus. 

 

 
Unit-6
Teaching Hours:15
Getting your feet wet: designing your own climate action
 

This is the students’ chance to put their knowledge into action. In groups, the students will explore a climate adaptation, mitigation or policy activity. The task is to design a rigorous, creative, workable plan with realistic resources and timeline. It could be the design for a small rain harvesting system, a balcony forest, or a weather news website or Facebook page. This is envisaged as a drawing-board activity – however if a micro-scale project includes field demonstration (eg.  a bird feeder with a clear biodiversity/adaptation rationale), it may be allowed based on practicality, and assessed on par with other designs. 

 

 
Text Books And Reference Books:
  1.  ICCI (2023) State of the Cryosphere 2023 – Two Degrees is Too High, Stockholm: International Cryosphere Climate Initiative

  2. Mutter, J.C. (2020) Climate Change Science: A Primer for Sustainable Development, Series. New York:  Columbia University Earth Institute

 
Essential Reading / Recommended Reading
  1. Essential watching 

    1. A Life on our planet (Netflix) 

    2. Don’t look up (Netflix)

    Recommended watching 

    1. The boy who harnessed the wind (Netflix)

    2. Before the flood (YouTube)

    3. An inconvenient truth (Amazon Prime)

    (There will be options for screening these films in campus) 

 
Evaluation Pattern

Attendance and Class Participation- 10%

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

 

 

CHE141B - NUTRICHEM (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course gives an insight into nutrition and its importance in leading a healthy life.

 

Course Outcome

CO1: Discuss about nutrition and its importance in leading a healthy life.

CO2: Explain the elements of nutrition and dietry requirement.

CO3: Summerise about food analysis, food microbiology and therapeutic nutrition

Unit-1
Teaching Hours:5
Fundamentals of nutrition
 

FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,     Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.

Unit-2
Teaching Hours:4
Basic Nutrition Concepts
 

NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.

Unit-3
Teaching Hours:6
Nutrient Recommendations
 

Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.

Unit-4
Teaching Hours:6
Nutrition biochemistry
 

Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.

Unit-5
Teaching Hours:3
Vitamins
 

Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.

Unit-6
Teaching Hours:3
Minerals
 

Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.

Unit-7
Teaching Hours:2
Malnutrition
 

Prevention of malnutrition, supplementary foods.

     

Unit-8
Teaching Hours:2
Food science and food analysis
 

Food additives and preservatives.

Unit-9
Teaching Hours:6
Food microbiology
 

Food safety, Fermentation, food spoilage and food borne pathogens, food processing.

 

Unit-10
Teaching Hours:6
Therapeutic nutrition
 

Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.

Unit-11
Teaching Hours:2
Public nutrition
 

Health organizations, NGO’s etc. 

Text Books And Reference Books:

[1]  Ganesh Narayanan Chauhan,  5th ed Foods that heal. Popular Book Depot 2012

[2]   Mohinder Singh, 2nd ed. Health and  food Gyan Publishing House 2003.

[3]   S. A. Iqbal and Y. Mido 1st ed Food Chemistry. Discovery Publishing House, 2008.

Essential Reading / Recommended Reading

[1]  Kittler and Sucher, 5th ed. Food and Culture Thomson Wadsworth 2007.

[2]   Anita Tull, 3rd Food Nutritioned.Oxford University Press, 1997.

            

Evaluation Pattern

Total Credits: 03

Total Teaching Hours: 45

Attendance marks will be added as per the attendance policy

SN

CIA Details

Marks Details

1

CIA I

20

2

CIA II

20

3

CIA III

50

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This is designed to immerse students into the entrepreneurial process of new venture creation. The course therefore provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. The purpose of the course is that the students acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities. The students develop the ability of analyzing various aspects of entrepreneurship – especially of taking over the risk, and the specificities as well as the pattern of entrepreneurship development and finally, to contribute to their entrepreneurial and managerial potentials. The major piece of assessment is the writing of a comprehensive BUSINESS PLAN for a new venture. And central to the learning experience is a semester long series of business conceptualization and planning projects where students, working in small teams, will have the opportunity to develop their new venture creation and management skills under the tutelage of experts in each domain.

Course Outcome

CO1: Develop an understanding of the nature of entrepreneurship.

CO2: Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these.

CO3: Identify and understand the driving forces of new venture success and to develop skills in innovation and business planning for entrepreneurial ventures

CO4: Understand the ethical and legitimacy challenges that face entrepreneurs with new ventures.

CO5: To increase students' ability to work in multidisciplinary teams and to provide entrepreneurial leadership in organizations.

Unit-1
Teaching Hours:5
Small Business Enterprise
 

 

Small Business framework – concept and definition - nature and characteristics – relationship between small and large business – scope and types of small business – rationale and objectives – small business as seed bed of Entrepreneurship

 

Unit-2
Teaching Hours:5
Unit II : Entrepreneurship:
 

Entrepreneur - Entrepreneurship concept – distinction between business and entrepreneurship – developing entrepreneurial competencies – functions – types (including social entrepreneurs, women and rural), Entrepreneurial Decision Process, Caselets and Case studies of Entrepreneurs, Role Models, Mentors and Support System building entrepreneurship culture. Entrepreneurship ethics, and barriers to entrepreneurship.

Unit-3
Teaching Hours:6
Unit III : Organising A Small Enterprise:
 

Generation and screening the project ideas – Environment Scanning, Opportunity Recognition, Competitor and Industry Analysis, Project identification and selection - Market feasibility – Technical /operational feasibility, and Financial feasibility analysis (up to cost of production), Project formulation – assessment of overall Project Feasibility – Preparation of a Project Report.

Unit-4
Teaching Hours:6
Unit IV: Innovation Management and Entrepreneurship:
 

Meaning and Definition, Creativity and Innovation, Traditional v/s Creative Thinking, Design Thinking, Product Innovation, Types of Innovation, Phases of Innovation, Developing Entrepreneurial Innovation, Techniques of Innovation, Need and Importance of Innovation.  Blue Ocean Strategy and Innovation.  Lean Management and Innovation.

Unit-5
Teaching Hours:5
Unit V: Preparing a Business Plan:
 

Business Plan – need and importance – Content and format, Preparing a business model using canvanizer.com, and leanstack.com.

 

Unit-6
Teaching Hours:5
Unit VI: New Venture Financing:
 

 

Sources of Finance – Financial Support to small Business – Institutional Support – Venture Capital, Various incentives and subsidies – Central and State Government Schemes – Financial Planning and Control

Unit-7
Teaching Hours:7
Unit VII: Launching, Growth and Exit Strategy:
 

 

Choosing the legal form of new venture, protection of patent, copyright, trademark, trade secrets, intellectual property, licensing, franchising, entrepreneurship Innovations and marketing the new venture, growth strategy for small business – need for growth – types of growth strategy – expansion – diversification - sub contracting, and exit strategies for entrepreneurs.

 

Unit-8
Teaching Hours:6
Unit VIII: Business Pitch:
 

                   

Business Pitch, what banks and investors look for in a Business Pitch, Template for Business Pitch, Persuasive Presentation and Effective Pitching – Strategies and Delivery, Ideas for creating leads and customers.

Text Books And Reference Books:

Essential Reading

1. Desai, D. V. (2010). Fundamentals of Entrepreneurship and Small Business Management. Mumbai: Himalaya Publications.

 

 

Essential Reading / Recommended Reading

Recommended Reading

1. Scarborough, N. M. (2010). Essentials of Entrepreneurship and Small Business Management. New Jersey: Prentice hall.

Evaluation Pattern

CIA 1 20 Marks (MCQ's and group assignement)

CIA 2 20 Marks ( Group Assignment  and Viva Voce)

CIA 3 50 Marks ( written exam)

COP101-1 - FINANCIAL ACCOUNTING (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course focus on the fundamental accounting principles and processes, culminating in the preparation of the financial statements of a sole proprietorship business. It also introduces certain fundamental Indian Accounting Standards (Ind ASs), besides completing the accounting modules for partnership firms, i.e. discussing the accounting treatment for dissolution, amalgamation, and sale of partnership firms, developed into valuation techniques of goodwill and shares.

Course Outcome

CO-1: Discuss and apply fundamental accounting concepts, principles and conventions

CO-2: Understand the preparation of annual financial statement for sole proprietorship.

CO-3: Preparation of financial statements for companies.

CO-4: Discuss Valuation of goodwill and shares

CO-5: Assess and analyze the application of the fundamental Indian Accounting Standards-AS2, AS18, AS16, AS40.

Unit-1
Teaching Hours:14
Overview of accounting principles and procedure
 

Introduction to accounting; Double-entry system; Ind AS 1: Financial statements, purpose, general features (true and fair view, going concern, accrual basis, materiality and aggregation, offsetting, frequency of reporting, comparative information, consistency);  Other assumptions and conventions (business entity, money measurement, conservatism), Basic accounting procedure: journal entries, ledgers, subsidiary books, cash book, capital and revenue expenditure/receipts, rectification of errors, trial balance, bank reconciliation statement

Unit-2
Teaching Hours:10
Preparation of financial statements for sole proprietors
 

Preparation of Statement of Profit and Loss and Balance Sheet: structure, contents; problems based on trial balance and adjustments

Unit-3
Teaching Hours:16
Preparation of financial statements for companies
 

Meaning of financial statements; form and contents of Statement of Profit and Loss and Balance Sheet as per Schedule III to the Companies Act, 2013; general instructions for their preparation along with Notes to Accounts; problems based on Trial Balance and common year-end adjustments/ rectifications

Treatment of taxes deducted at source, advance payment of tax, and provision for taxation

Treatment of interim and final dividend, and corporate dividend tax; meaning of capital and revenue reserves; rules for declaration of dividend out of reserves; simple problems

Computation and treatment of managerial remuneration, including computation of net profit under Section 198 of the Companies Act, 2013

Unit-4
Teaching Hours:12
Valuation of goodwill and shares
 

Valuation of goodwill:  meaning; circumstances for valuation of goodwill; factors influencing the value of goodwill; methods of valuation—average profit method, super profit method, capitalization of average profit method, capitalization of super profit method, annuity method.

Valuation of shares: meaning; need for valuation; factors affecting valuation; methods of valuation—intrinsic value method, yield method, earning capacity method, fair value of shares Rights issue and valuation of rights issue.

Unit-5
Teaching Hours:8
Fundamental Indian Accounting Standards
 

Ind AS 2 (Inventories): measurement—cost, cost formulas, net realizable value; recognition as an expense; basic problems

Ind AS 18 (Revenue): measurement; identification of transaction; sale of goods; rendering of services; interest, royalties and dividends; basic examples

Ind AS 16 (Property, Plant and Equipment): measurement at recognition; depreciation, depreciation method, change in method (Ind AS 8); derecognition; problems on the above

Ind AS 40 (Investment Property): recognition, measurement, transfers, disposals; basic problems

Text Books And Reference Books:

1.      Jain S. P., & Narang K. L., (2023). Financial Accounting (19ed.).

Institute of Chartered Accountants of India. Indian Accounting Standards (IND ASs).

Essential Reading / Recommended Reading

1.      Maheswari S. N., & Maheswari S. K. (2018). Financial Accounting. New Delhi: Vikas Publishing House.

Arulanandam M.A., & Raman K. S. (2018). Advanced Accountancy (6ed.). Mumbai: Himalaya Publishing House.

Evaluation Pattern

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessment. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE)

50%

Mid Semester Examination (CIA-2)

25%

Continuous Internal Assessment (CIA - 1 & 3)

20%

Attendance  

05%

Total

100%

 

· Written Examinations consists of:

§ Mid Semester Exam – 50 marks   (2 hours duration)

§ End Semester Exam – 100 marks (3 hours duration)

· A student should have secured minimum 40% marks in the ESE to pass in that paper.

· In aggregate for each paper, for internal and end semester put together, at least 40 marks out of 100 must be secured to pass in that paper. 

COP102-1 - COST ACCOUNTING (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course aims to provide conceptual understanding of cost accounting. It focuses on the computation of various components of cost, such as material, labour, and overheads. It also covers modules on specific cost accounting methods like job costing and contract costing, and process costing methods of costing and its reconciliation.

Course Outcome

CO-1: Discuss the basic concepts and classification of cost and various methods of inventory control prepare stock ledger

CO-2: Apply various methods for Inventory Calculation-ABC analysis, FIFO, LIFO, weighted average methods and create understanding on material costing

CO-3: Develop a comprehensive understanding on labor costing methods, overtime, idle time applications and labor remuneration.

CO-4: Apply different methods of overhead allocation and apportionment to calculate overhead rate.

CO-5: Ascertain understanding of how various methods to costing can be applied-job, contract, process costing and demonstrate reconciliation of Cost and Financial accounts.

Unit-1
Teaching Hours:10
Introduction to Accounting
 

Introduction – Definition – Fundamental Principles –Scope, Functions and objectives – Merits & Demerits –Methods & Techniques-Cost Accounting and financial accounting comparison; Elements of Cost – Cost vs. Expense- Cost Centre, Cost Unit & Cost object- Classification of Cost- Costs for decision making - Installation of Costing system - Cost Sheet - Tenders and Quotations (Problems).

Unit-2
Teaching Hours:8
Materials
 

Meaning and classification of material- Purchase Procedure& documentation - Store Keeping Functions; Inventory Control - Fixation of Levels- Periodical and Perpetual Inventory, ABC Analysis, EOQ (Problems); Stores issue - Methods of Pricing of materials – FIFO – LIFO - Simple and Weighted Average Methods. (Problems).

Unit-3
Teaching Hours:8
Labour
 

Meaning & classification of Labour- Attendance and payroll procedure- Time Keeping - Methods of Time Keeping - Time Booking – Records - Idle Time - Causes for Idle Time - Treatment of Idle Time – Overtime – Labour Turnover—Labour Remuneration - Features of Good Wage System –Remuneration system and incentive schemes-Time Wage System, Piece Rate System, Problems on Taylor’s Differential Piece Rate System, Halsey Premium Plan and Rowan Plan. (Problems).

Unit-4
Teaching Hours:10
Overheads
 

Meaning and definition –Classification of Overheads- Allocation & Apportionment of overheads (Primary Distribution) Apportionment of Service Department Costs to Production Departments (Secondary Distribution- Reciprocal basis). Absorption of Overheads - Methods - percentage of Direct Material Cost - Direct Labour Cost - Prime Cost - Direct Labour Hour Rate and Machine Hour Rate.

Unit-5
Teaching Hours:16
Methods of Costing
 

Job and Contract Costing: Meaning and nature- Difference between Job Costing and Contract Costing – Preparation of Contract Accounts- Ascertainment of Profit/Loss on Contract – Work In Progress and Balance Sheet –Profits on incomplete contracts-Cost Plus and Estimated Contracts (Problems).

 Process Costing:Meaning and nature- Preparation of process Accounts- Normal Loss - Abnormal Loss/gain - (Including Inter-Process Profit and Equivalent Production) Preparation of Process Accounts and Joint and By-Products

Unit-6
Teaching Hours:8
Reconciliation of Cost and Financial Accounts
 

Need for reconciliation- Reasons for difference in profits- Reconciliation- Re-modelling of financial books, Reconciliation for difference in profits, Method of reconciliation (Problems)

Text Books And Reference Books:

1.      Horngren T. Charles, Datar M. Srikant and Rajan V. Madhav. (2017) Cost Accounting:      A Managerial Emphasis, 16th Edition, Prentice Hall publishers, Delhi

2.      Arora M N – (2012) A Text book of Cost & Management Accounting, Vikas Publishing, New Delhi-12th edition.

3.      Lal Jawahar, Srivastava Seema. (2019) Cost Accounting, 5thEdition, Tata Mcgraw-Hill, Delhi

Essential Reading / Recommended Reading

Recommended references:

1.      Saxena V. K. (2014) Essentials of Cost Accounting, Sultan Chand and Sons, New Delhi

2.      Sharma &Shashi. K Gupta (2012) Cost & Management Accounting Kalyani Publishers

3.      Kishore. M. Ravi. (2021) Business Strategy and Strategic Cost Management, 1st

         Edition, Taxmann Publications, New Delhi

Evaluation Pattern

Department of Professional Studies follows a rigorous system of continuous evaluation, and the assessment events include quizzes, tests, assignments, mid-term and end-term exams, individual/group project work, presentations etc.  

Students are evaluated for each course on the basis of written examination and continuous internal assessments. Each paper carries maximum of 100 marks and is evaluated as follows:

End Semester Examination (ESE)

50%

Mid Semester Examination (CIA-2)

25%

Continuous Internal Assessment (CIA - 1 & 3)

20%

Attendance 

05%

Total

100%

          

·         Written Examinations consist of:

§  Mid Semester Exam – 50 Marks   (2 hours duration)

§  End Semester Exam – 100 Marks (3 hours duration)

·         A student should secure a minimum of 40% Marks in the ESE to pass that paper.

 ·         In aggregate for each paper, for internal and end semester put together, at least 40 Marks out of 100 must be secured to pass in that paper. 

DMT141 - DANCE MOVEMENT THERAPY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course has been conceptualized in order to understand and explore Dance Movement Therapy, a discipline that is supported by a solid theoretical and technical background. It has huge applicability: it works in the clinical, social, educational, and artistic fields. At the same time, the different matrices, like artistic, anthropology, psychiatric, and psychodynamic – make Dance Movement Therapy one of the most holistic disciplines for the ability to combine and include elements from different subjects.

Course Outcome

CO1: Demonstrate practical understandings about dance: from ancient social function to performance, from performance to therapy

CO2: Demonstrate human body expression through the Gross Motor Skills Development, and the Global Motor Coordination Schemes according to Bartenieff, the Effort/Shape system of movement analysis according Laban.

CO3: Demonstrate how to work on the body schema, body image, and physical self-concept.

CO4: Apply the body schema, body image and physical self-concepts to express emotion through dance approaches, improving confidence and self-esteem.

CO5: Discuss how Dance Movement Therapy deals with life: instances of different social areas in which DMT is practiced

Unit-1
Teaching Hours:15
Introduction, Outline, and Overview
 

 

Brief history of Dance Movement Therapy history and different methodologies
To understand and to gain practical understanding about the human body expression through the Gross Motor Skills Development through specific dance patterns of movement 

 

Unit-2
Teaching Hours:15
Human Body Expressions
 

Exploration of the Six Fundamentals of Bartenieff

Rhythmic in a structured and semi-structured warm-up

Structured warm -up

Imitative warm-up

Which music for Dance Movement Therapy

Size and dynamic of different groups: small, medium, large group

Unit-3
Teaching Hours:15
Human Body Expression
 

Introduction to some of the props used in Dance Movement Therapy: strings, sticks, balls.

Unit-4
Teaching Hours:10
The Artistic Matrix of Dance Movement
 

How to create sequence of dance choreography 

Text Books And Reference Books:

A body among other bodies. Relational Expressive Dance Movement Therapy, A&G CUECM, 2020

Essential Reading / Recommended Reading

Bartenieff I., Lewis D., Body Movement : Coping with the Environment. Gordon and Breach, 1980.

Evaluation Pattern

 

 

Task

Marks Allocated

Weighting Adjustment

CIA

No CIA I, II & III

 

 

ESE

End of semester Practical Examination

50 Marks

45 Marks

 

Attendance

 

5 Marks

 

Total Mark

 

50 Marks

 

DMT142 - INTRODUCTION TO CARNATIC MUSIC (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Introduction to Carnatic music focus on the basic fundamentals of Carnatic music. This course helps to improve the vocal quality as the lessons works as voice culture to the begginner.

Course Outcome

CO1: Ability to render the Swara-s in three speeds

CO2: Ability to identify and render the 7 Swara-s

CO3: Ability to render Sarala, Janta, Dhatu, Tarasthayi, and Alankara-s in three speeds.

Unit-1
Teaching Hours:10
Svaravali varisas and Janti varisas
 

Lessons in three speeds

Unit-2
Teaching Hours:10
Tarasthayi and Dhattu varisas
 

All the lessons in to three speeds

Unit-3
Teaching Hours:10
Alankaras and Geethams
 

Sapta tala alankaras and any for geethams

Text Books And Reference Books:

Carnatic music reader by Panchapakesha Iyer

Essential Reading / Recommended Reading

Ganamrutha Bodhini

Evaluation Pattern

Final assessment for 100 Marks

DPS01-01 - BRIDGE COURSE IN ACCOUNTING (2024 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:4
Max Marks:50
Credits:0

Course Objectives/Course Description

 

The bridge course aims to act as a buffer for the new entrants with an objective to provide adequate time for the transition to hard core of degree courses. This gives them a breather, to prepare themselves before the onset of courses for first year degree programme. During this interaction of fifteen hours with the faculty and their classmates the students will be equipped with the knowledge and the confidence needed to take on bigger challenges in future.

The main objective of the course is to bridge the gap between subjects studied at Pre-university level and subjects they would be studying in commerce. A Bridge course aims to cover the gap between the understanding level of the high school courses and higher educational courses and to examine their proficiency in the stream of Accounting. Bridge courses are the tool to help students to success in their graduate level studies.

1. To give the idea about basic Book Keeping and Accountancy to the under-graduate students admitted to the Department of Professional Studies.

2. To provide the knowledge about recording of Journal Entries and Ledger posting.

3. To gives details of Preparation of Trial Balance, balance sheet, rectify the errors and the final accounts of a sole proprietorship.

Course Outcome

CO1: To make the students familiar with the basic concepts of Accounting.

CO2: To encourage and motivate the Students for the commerce Education.

CO3: To make the students aware towards the various branches of commerce for example, Accounts and its fundamentals.

Unit-1
Teaching Hours:4
Accounting - An Introduction
 
Accounting Introduction
Accounting principles and concepts
Journal entries
Unit-2
Teaching Hours:3
Accounting System Components
 
Subsidiary books 
Ledgers
Trial balance

 

Unit-3
Teaching Hours:8
Accounting Errors and Final Accounts
 

 

Rectification of errors
Bank reconcialiation statement
Final accounts for sole proprietorship
Text Books And Reference Books:

  1. Financial Accounting, Mohammed Hanif, Amitabh Mukherjee.
  2. Financial Accounting, Jain S.P., Narang K.L., Kalyani Publishers, Delhi.
  3. Financial Accounting, Dr D Mukhopadhyay, Asian Books

 

Essential Reading / Recommended Reading

  1. Financial Accounting, Dr. V. K. Goyal, Published by Excel Books
  2. Financial Accounting, Grewal, Shukla, S. Chand (Sultan Chand Publications), Delhi
  3. Principles and Application of Financial Accounting, Amitabh Basu

 

Evaluation Pattern

The course consists of fifteen hours of interactive sessions and an internal examination designed by the department which is compulsory for all those who are not successful in the proficiency test and also meant for non-commerce students to acquaint themselves in the chosen stream of learning. Hence, all UG first year students to undergo this proficiency test and to secure the cut-off marks set by the Department year-on-year basis. After the bridge course class sessions an internal examination will be conducted and the student need to score 40% of 50 Marks. Otherwise those students need to appear for a supplementary exam till they clear. Students’ performance will be graded on a pass/fail basis and will not carry any credits.

DPS02-01 - BRIDGE COURSE IN ECONOMICS (2024 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:4
Max Marks:50
Credits:0

Course Objectives/Course Description