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1 Semester - 2023 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN5011 | INTRODUCTION TO MEDIA AND COMMUNICATION | Core Courses | 4 | 4 | 100 |
MCN5021 | RESEARCH FOUNDATION/PRINCIPLES | Core Courses | 4 | 4 | 100 |
MCN5031 | DESIGNING PRINCIPLES AND IMAGE ANALYSIS | Core Courses | 4 | 4 | 100 |
MCN5041 | CONTEMPORARY INDIA | Core Courses | 4 | 4 | 100 |
MCN5611 | PHOTOGRAPHY | Skill Enhancement Courses | 2 | 2 | 50 |
MCN5621 | SOUND DESIGN AND PODCASTING | Skill Enhancement Courses | 2 | 2 | 100 |
MCN5811 | INTERNSHIP I | Skill Enhancement Courses | 0 | 2 | 50 |
MCN5831 | THEATRE IN PRACTICE | Ability Enhancement Compulsory Courses | 2 | 2 | 100 |
2 Semester - 2023 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MAIS291 | INTERNATIONAL ORGANIZATIONS | Interdisciplinary Elective Courses | 4 | 4 | 100 |
MCN291 | ECOLOGY AND MEDIA DISCOURSES | Interdisciplinary Elective Courses | 4 | 4 | 100 |
MCN5012 | COMMUNICATION AND DEMOCRACY IN INDIA | Core Courses | 4 | 4 | 100 |
MCN5022 | REPORTING AND EDITING | Core Courses | 4 | 4 | 100 |
MCN5032 | DEVELOPMENT JOURNALISM | Core Courses | 4 | 4 | 100 |
MCN5042 | MEDIA RESEARCH AND METHODS | Core Courses | 4 | 4 | 100 |
MCN5112 | INTEGRATED MARKETING COMMUNICATION | Core Courses | 4 | 4 | 100 |
MCN5122 | PRINCIPLES OF ADVERTISING | Core Courses | 4 | 4 | 100 |
MCN5132 | DEVELOPMENT COMMUNICATION | Core Courses | 4 | 4 | 100 |
MCN5212A | PUBLIC SPEAKING | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN5212B | TECHNICAL WRITING | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN5222A | DIGITAL HUMANITIES AND CYBER CULTURE | Discipline Specific Elective Courses | 2 | 2 | 100 |
MCN5222B | FOUNDATIONS FOR FILMS | Discipline Specific Elective Courses | 2 | 2 | 50 |
MCN5612 | DIGITAL VIDEO PRODUCTION | Project | 2 | 2 | 50 |
MCN5812 | DISSERTATION I | Project | 2 | 2 | 50 |
MCN5822 | INTERNSHIP 2 (NGO) | Project | 6 | 2 | 50 |
MEL291 | BORDERS,MIGRATIONS,IDENTITIES | Interdisciplinary Elective Courses | 4 | 4 | 100 |
MSA291 | CORPORATE SOCIAL RESPONSIBILITY | Interdisciplinary Elective Courses | 60 | 4 | 100 |
3 Semester - 2022 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN321 | ENTREPRENEURSHIP | Ability Enhancement Compulsory Courses | 15 | 1 | 50 |
MCN331 | INTERNATIONAL AND GLOBAL COMMUNICATION | Core Courses | 4 | 4 | 100 |
MCN332 | MEDIA LAW, ETHICS, AND POLICY | Core Courses | 4 | 4 | 100 |
MCN333 | DEVELOPMENT JOURNALISM | Core Courses | 4 | 4 | 100 |
MCN336 | INTEGRATED MARKETING COMMUNICATION | Core Courses | 4 | 4 | 100 |
MCN341A | IMMERSIVE JOURNALISM | Discipline Specific Elective Courses | 2 | 2 | 100 |
MCN341B | BUSINESS JOURNALISM | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN346A | COPYWRITING AND ADVERTISEMENT CAMPAIGN PLANNING | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN346B | BRAND MANAGEMENT | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN381 | INTERNSHIP II | Project | 6 | 2 | 50 |
MCN382 | DISSERTATION II | Project | 2 | 2 | 50 |
MCN383 | VALUE METHODOLOGY | Ability Enhancement Compulsory Courses | 2 | 2 | 50 |
4 Semester - 2022 - Batch | Course Code |
Course |
Type |
Hours Per Week |
Credits |
Marks |
MCN431 | VIRTUAL REALITY AND VISUAL TECH | Core Courses | 4 | 4 | 100 |
MCN432 | INTERPRETATIVE JOURNALISM | Core Courses | 4 | 4 | 100 |
MCN436 | MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOUR | Core Courses | 4 | 4 | 100 |
MCN441A | PODCASTING | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN441B | ANIMATION AND GRAPHIC DESIGN | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN442A | PHOTO AND DOCUMENTARY JOURNALISM | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN442B | DATA JOURNALISM | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN446A | CORPORATE SOCIAL RESPONSIBILITY | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN446B | PUBLIC POLICY AND PUBLIC AFFAIRS | Discipline Specific Elective Courses | 4 | 4 | 100 |
MCN481 | INTERNSHIP III | Project | 6 | 2 | 50 |
MCN482 | POPULARIZING THE DISSERTATION | Project | 2 | 2 | 50 |
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Introduction to Program: | |
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Programme Outcome/Programme Learning Goals/Programme Learning Outcome: PO1: Demonstrate depth of knowledge in communication, media and ancillary domains.PO2: Demonstrate theoretical and practical knowledge of multimedia technologies. PO3: Critically engage with different media and communication contexts and venture into social spheres. PO4: Exercise a research aptitude and employ research skills in media and communication contexts. PO5: Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes. PO6: Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution. PO7: Ethically reflect and respond according to different professional and socio-political complexities. PO8: Realise, practice and promote eco consciousness. PO9: Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts. | |
Assesment Pattern | |
Varies from course to course. | |
Examination And Assesments | |
Varies from course to course. |
MCN5011 - INTRODUCTION TO MEDIA AND COMMUNICATION (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Communication and Media Theories course enables the student to appreciate the various media for communication and the theories that have evolved over the last century in the domain in order to explain the various phenomena in the communication and media field. The main objective of the course is to provide a theoretical ground for research in the field of communication and media studies. |
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Course Outcome |
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CO1: Comprehend the concept and complexities of communication
Understand theories in the domain of communication and media.
Apply the theories in the research proposal at the end of the course.
CO2: Analyse and appreciate the process of communication CO3: Understand theories in the domain of communication and media CO4: Apply the theories in the research proposal at the end of the course |
Unit-1 |
Teaching Hours:10 |
Introduction to Communication
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Unit-2 |
Teaching Hours:10 |
Communication Models
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Unit-3 |
Teaching Hours:15 |
Behaviourist theories
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Unit-4 |
Teaching Hours:15 |
Critical and Cultural theories
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Unit-5 |
Teaching Hours:15 |
Other approaches & theories
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Text Books And Reference Books:
Baran,Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007. | |
Essential Reading / Recommended Reading
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Evaluation Pattern Department Level Submission CIA1: Analysis of Daily communication process CIA2: Analysis of media through communication models CIA3: Group presentation of Critical media models
ESE: Research Proposal | |
MCN5021 - RESEARCH FOUNDATION/PRINCIPLES (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description
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Course Outcome |
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Unit-1 |
Teaching Hours:10 |
Understanding paradigms in Social Science Research.
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Unit-2 |
Teaching Hours:20 |
The process of doing social science research.
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Nature and Process of Social Science Research. | |
Unit-3 |
Teaching Hours:20 |
Building blocks of social science research.
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Unit-4 |
Teaching Hours:10 |
Conceptualisation of social science research.
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Department Level Submission CIA1: Situating a Research Problem CIA2: Quantitative Research Plan CIA3: Qualitative Research Plan CIA4: Research Proposal
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MCN5031 - DESIGNING PRINCIPLES AND IMAGE ANALYSIS (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Outcome |
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CO1: Conceptual idea about design in media CO2: Theoretical and practical understanding of Indian and Western aesthetics
CO3: Application of Design principles in Media productions
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Unit-1 |
Teaching Hours:10 |
Introduction to Art, Design and Aesthetic
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Unit-2 |
Teaching Hours:20 |
Elements and Principles of Design
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Unit-3 |
Teaching Hours:10 |
UX UI Design
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Unit-4 |
Teaching Hours:5 |
Infographics
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Unit-5 |
Teaching Hours:5 |
Visual Culture
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Unit-6 |
Teaching Hours:10 |
Image Analysis
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Text Books And Reference Books: Arthur, Asa Berger. Media Analysis Techniques. New Delhi: Sage Publications, 1976. | |
Essential Reading / Recommended Reading
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Evaluation Pattern CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. (Attendance will carry the rest- 5 marks) The ESE will be conducted by the Department and will be evaluated out of 50 marks. CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marksAssessment 1: Interview an artist (30 marks) Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks) Assessment 3: Presentation on Art Movements based on any online journal (20 marks) CIA II- Mid-semester exam – 25 marksCIA III CIA 3- Projects, and Presentations, - 10 marksAssessment 1: Newspaper/Magazine/Advertisement analysis (20) Assessment 2: Shadow Play/… based on a theme - (25 marks) Assessment 3: Product Design (25 marks)
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MCN5041 - CONTEMPORARY INDIA (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This is a foundational course for the students of Mass Communication to understand the geographical, cultural and temporal contexts they would be functioning in. It is an introduction to the complex discourses that exist about the idea of India. |
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Course Outcome |
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Demonstrate the complexity in understanding the idea of India Identify the historical roots of contemporary socio-political and cultural practices Exercise Indian citizenship with awareness |
Unit-1 |
Teaching Hours:12 |
India: Nation, Nationalism and the Nation-State
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Unit-2 |
Teaching Hours:10 |
Key Events
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Unit-3 |
Teaching Hours:10 |
Key Politicians and Political thinkers
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Unit-4 |
Teaching Hours:20 |
Debates: Secularism, Class, Caste, Ethnicity, Gender, Development
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Unit-5 |
Teaching Hours:8 |
India in the World
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern All CIA & ESE department-level evaluation CIA 1: Conducted for 30 marks (Converted to 10) CIA 2: Conducted for 50 marks (Converted to 25) CIA 3: Conducted for 30 marks (Converted to 10) CIA 4/ ESE: Conducted for 100 marks (Converted to 50) | |
MCN5611 - PHOTOGRAPHY (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This course is a 30-hour mandatory ability enhancement course aimed at introducing photographic skills to novices and improving technical knowledge about digital cameras. It addresses the concerns of both amateur and advanced-amateurs.
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Course Outcome |
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CO1: Students will be able to produce good pictures suitable for media house requirements CO2: Students will be able to handle any digital camera
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Unit-1 |
Teaching Hours:10 |
Technicalities
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Unit-2 |
Teaching Hours:10 |
Aesthetics of photography
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Unit-3 |
Teaching Hours:10 |
Lighting
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Department Level Evaluation Based on continuous evaluation of a series of classroom and weekly assignments, mostly in the form of projects. Apart from these, a theme based Photo-exhibition within the campus and outside will also be considered for evaluation.
Students have to earn at least 40% of marks from the sum of all the assignments. | |
MCN5621 - SOUND DESIGN AND PODCASTING (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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Entails usages of digital technologies to record, manipulate and produce audio for a variety of media, such as film, television, video games, and radio. ● Examining theory and practice of audio production techniques and their relationship to other aspects of media production ● Demonstrate how to use the industry-standard Digital Audio Workstation, Pro Tools, to create professional recordings. ● Understanding technical aspects of Audio production, and how sound is translated into audio signals, recording techniques, and effects. |
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Course Outcome |
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CO1: Demonstrate one's familiarity with the different terms and concepts in the domain of audio production CO2: Explain one's knowledge about the different processes of audio production CO3: Apply different aspects of audio production and produce podcasts |
Unit-1 |
Teaching Hours:5 |
Introduction to Sound. Hours: 05
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1. Audio fundamentals: Definition, properties and characteristics of sound
2. Element of Sound
3. Representation of sound
4. Wave Theory - sound waves -- evolution of sound recording, understanding the
nuances of sound: decibel, range of human hearing, threshold, distortion, echo,
acoustic, reflection and refraction of sound, reverberation, ambient sound. Studio and
on-location recording of sound. | |
Unit-2 |
Teaching Hours:5 |
Scripting and Advantages of Digital Audio Editing.
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1. Introduction of scripting for Audio, Understanding Radio scripts,Practical exposure
in studio Using Audio production applications
2. Recording, Mixing and mastering
3. Difference between Digital and Analog
4. Advantages of Digital audio editing
5. About stereo and mono ---
6. Properties of Sound
7. Capturing Sound wave
8. Audio formats for web
9. Pipeline of Audio Industry
10. About Equalizer, Consoles
11. Overview Of recording studio
12. About SFX
13. Foley
14. Background music. | |
Unit-3 |
Teaching Hours:5 |
Understanding Production Techniques and Equipments
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1. Understanding Studio Protocols
2. Vocal booth,gobos,control rooms
3. Understanding Audio equipments and processors
4. Understanding Audio Cables and interconnections
5. Understanding grounding and pathway
6. Understanding Analog tape Recorders and its properties
7. Understanding microphone and miking techniques - Types of microphone ,polar
patterns,usages
8. Phantom power,Diaphragm
9. Tips for Audio Recording vocals. | |
Unit-4 |
Teaching Hours:10 |
Working with Audio applications
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1. About Audacity/Audition interface
2. Main screen components
3. Recording with Audacity
4. checking recording levels | peak meters
5. Adjusting the input levels|
6. Usages of Sound card | setting up the recording environment
7. Effects | Trax mix window
8. Usages of multi track recording and single track recording--working with different
types of effects
9. Analog delay | Chorus/flanger | Com presser | reverb | dynamics | graphic eq
|Distortion | noise print
10. changing mono to stereo
11. live voice recording indoor and outdoor
12.Noise reduction. | |
Unit-5 |
Teaching Hours:5 |
Music Theory and Production
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1. Working with Pro Tools
2. Understanding tips and tricks of Studio Recording
3. Introduction to Music Theory, Tones semitones, sharps, flats, scales
4. Key signature major and minor scales and chords
5. Understanding musical notations
6. Beats and Rhythms, bars in music |
7. Understanding Different types of Instruments Sections
8. Understanding Music Laws and their characteristic
9. Royalty and copyrights in Music|
10. Introduction to MIDI Vsts
11. Needs for midi, Setting up midi|
12. Learning, Role of Radio Jockey, Radio Scheduling, and Automation,
13. Understating different types of production processes in the audio industry.
14.Understanding Mixing for Radio and TV Commercials, Mixing Music and music for
the film. | |
Text Books And Reference Books: ● Audio Production Worktext Sixth Edition Concepts Techniques and Equipment.
● The Recording Engineer's Handbook 3rd Edition by Bobby Owsinski.
● The Mixing Engineer's Handbook 3rd Edition by Bobby Owsinski.
● The Mastering Engineer's Handbook 3rd Edition by Bobby Owsinski. | |
Essential Reading / Recommended Reading NIL | |
Evaluation Pattern Evaluation pattern: Submission-based Department level.
● Record submission- 50 Marks.
● Presentation, Viva Voce - 50 Marks.
Assignment Details :
1. Campus News for Radio Decibel (Weekly Based).
2. Sound for Video (group).
3. Podcast Series - 3 to 4 Episode.
4. Audio Documentary.
5. Product (or) Book Review
6. Song Production.
End Semester Submission and Viva Voce
Submitting the captured audio Waveform formats in online Google Drive folder with Hard
copy of Record Book offline submission (Includes all the assignments ) | |
MCN5811 - INTERNSHIP I (2023 Batch) | |
Total Teaching Hours for Semester:0 |
No of Lecture Hours/Week:0 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. During the first semester, students are required to undertake an internship in any of the approved centres of CHRIST University. Students will be given a letter from the Department so that they can approach the centres for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the respective centre. |
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Course Outcome |
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CO1: Apply the media-specific learnings acquired in the classroom CO2: Understand the organisational structure and culture CO3: Test one's skills and knowledge in the internship context |
Unit-1 |
Teaching Hours:160 |
Applying media skills
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Students need to pursue an internship where tey shall apply their media skills | |
Text Books And Reference Books: not applicable | |
Essential Reading / Recommended Reading not applicable | |
Evaluation Pattern Students have to submit the following reports, based on which they will be assessed. ● Joining day report ● First Weekly journal ○ Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words) ○ Part B: Report Format: ■ Details of organisational structure. (Owner, MD, Heads,.....)
■ Details of your responsibility in the organistion/department ■ Details of your Works and summary of daily programme ■ Time schedule ■ Projects that you have completed/ongoing in this week ■ New learnings from the organisation ■ How do you compare the classroom learning with industry exposure ■ New and innovative ideas ■ Relationship with your immediate boss in the organisation ■ Difficulties/Challenges that you have faced in organisation .....to interact with the boss, management, team workers... .....to understand the industry working situation, .....to keep time travel and food ■ Team work ■ Challenges ■ Plans for the next week ● Second to the last week journal entry ○ Task assigned ○ Analysis and Retrospection | |
MCN5831 - THEATRE IN PRACTICE (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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This course provides playwriting, play reading, storytelling, acting, directing, design, dramaturgy, performance/ theatre history, voice et al. As part of the curriculum, the staging of a theatrical production every year under the supervision of professional artists is mandatory so that students may showcase the talents they develop in class to a wider audience. Also, visiting guest artists may offer workshops in their specialities. |
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Course Outcome |
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CO1: Students can excel in different aspects of the theatre such as script, acting, direction, voicing, stagecraft and theatre history. At the end of the programme, the learners should be able to put up independent productions and use theatre in various contexts |
Unit-1 |
Teaching Hours:5 |
Personal Orientation
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Unit-2 |
Teaching Hours:5 |
Group Work
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Unit-3 |
Teaching Hours:5 |
The Invisible Theatre
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Unit-4 |
Teaching Hours:5 |
The Visible Theatre
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Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits | |
Text Books And Reference Books: 1) Theatre Studies-The Basics by Robert Leach, Routledge Publication, 2008. 2) Writing Tools :55 Essential strategies for every writer by Roy Peter Clark, Thrift Books, 2018. 3) The Writer’s Journeyby Christopher Vogler and Michele Montez, 3rd Edition, Michael Wiese Productions, 2007. | |
Essential Reading / Recommended Reading 1) The Art of Dramatic Writingby Lajos Egri, Simon & Schuster Publication, 2004. 2) You Can Write a Play! by Milton E. Polsky, 2002. 3) Writing your first play, Second Edition by Roger A Hall, Focal Press, 1998. | |
Evaluation Pattern 1) CIA 1 - Students will be watching professional/creative plays either online or at rangashankara and will be submitting ‘play appreciation’ documents.(Individual assignment) -25 Marks
2) CIA 2- Students will be presenting their short stories on stage in front of a small audience.(Group project) - 25 Marks 3) CIA 3- Students will be presenting their stories in the engaging manner in front of the larger audience. A Grand final stage performance will happen in the auditorium- 50 Marks | |
MAIS291 - INTERNATIONAL ORGANIZATIONS (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The goal of this course is to help the students develop a theoretical understanding of international organizations (IOs) and the global problems they attempt to address. Upon completion of the course, students should be able to articulate why IOs exist, its role, functions and challenges facing IOs. students should bre able to relate to the contemporary issues and debates on international and regional organisations. |
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Course Outcome |
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CO1: To discuss the historical evolution and growth of international organizations CO2: To give an introduction to the conceptual and theoretical aspects of International Organization CO3: To familiarize students with the challenges facing the role and working of univerdsal and regional organisations. |
Unit-1 |
Teaching Hours:15 |
Introduction
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Definition, Characteristics and Classification of international organizations, Theories of International Organizations | |
Unit-2 |
Teaching Hours:10 |
HISTORICAL PROGRESSION OF IO'S
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Origins of International Institutions; Treaty of Westphalia, Congress of Vienna, League of Nations, Evolution of Bretton wood Institutions.
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Unit-3 |
Teaching Hours:10 |
UNITED NATIONS INSTITUTIONS and WORLD
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United Nations, Principle structures of United Nations, Reform of United Nation. | |
Unit-4 |
Teaching Hours:10 |
Regional Organizations: Beyond the Nation-State
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EU, BRICS, SCO, GCC, SAARC ASEAN, BIMSTEC. | |
Unit-5 |
Teaching Hours:8 |
Foreign Aid and Development
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Politics of Foreign Aid and Development by International Financial Institutions, WTO: Issues and Reforms. | |
Unit-6 |
Teaching Hours:7 |
FUTURE OF GLOBAL GOVERNANCE
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Issues of Global Governance: Peace and Security, Human Rights, Environment. Role of Non- State Actors. Challenges to global governance- Legitimacy, Accountability, Effectiveness | |
Text Books And Reference Books:
1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009 2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011 3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004 4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006 5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006. 6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House. 7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007. | |
Essential Reading / Recommended Reading
1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009 2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011 3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004 4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006 5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006. 6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House. 7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007. | |
Evaluation Pattern SCHEME OF VALUATION 1. CIA I – Class Test / Assignment / Presentation – 10% 2. CIA II – Mid Semester Examination – 25% 3. CIA III – Research Topic – 10% 4. Attendance – 05%
5. End Semester Examination – 50% | |
MCN291 - ECOLOGY AND MEDIA DISCOURSES (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Rampant exploitation of natural resources, increasing levels of pollution, intensifying human-animal conflicts, climate emergency, etc. have made ecology one of the prime subjects of discussion in recent decades. While engagements with ecology are most often taken up from a life sciences perspective, there is a felt need to approach ecology from a humanities and social sciences perspective. This course addresses that need. After laying the terms and concepts in the field as the foundation, the course progresses to engage with some of the key issues in the domain and ends with some of the media texts on ecology. |
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Course Outcome |
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CO1: Engage with ecological concerns from a Humanities and Social Sciences perspective CO2: Demonstrate interdisciplinary knowledge of Ecology CO3: Analyse diverse contexts and concerns of ecology CO4: Exercise ecological consciousness |
Unit-1 |
Teaching Hours:10 |
Introduction to Ecology
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This unit is a platform that enables the entrant to pick up key vocabulary, and attain conceptual clarity regarding the discourse of ecology. | |
Unit-2 |
Teaching Hours:10 |
The Idea of Nature
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This unit presents some of the key discourses on nature that circulate both in the popular and in the theoretical domains. | |
Unit-3 |
Teaching Hours:10 |
Ecology: Contexts, Concerns
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This unit presents some of the prime ecological concerns that haunt our lives and a few contexts that are detrimental in deciding the course of our earth’s ecological well-being. | |
Unit-4 |
Teaching Hours:10 |
Limits to Growth
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This unit highlights how our finite world is plundered by indiscriminate looting and infinite demands. | |
Unit-5 |
Teaching Hours:10 |
Field Visits
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Field visits are to enable the student to gain an experiential sense of biodiversity, forest life, eco initiatives and ecological stress. | |
Unit-6 |
Teaching Hours:10 |
Ecology and Media Discourses
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This Unit exhibits how the media could play a proactive role in promoting ecological awareness. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Students need to take four-levels of evaluation.
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MCN5012 - COMMUNICATION AND DEMOCRACY IN INDIA (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course provides an overview of the complex interrelation and interdependence between media and democracy. The normative objective of this course is to understand and critically evaluate whether the existing forms and structures of media, enable, support and promote a democratic society. It also tries to explore whether new forms of media can empower the media's role within democratic societies. The course also provides a deep understanding of the complexities that arise in neoliberal democracies and contemporary media systems. |
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Course Outcome |
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CO1: Understand the significance of the fourth estate in a constitutional democracy. CO2: Recognise the media's critical function of speaking truth to power. CO3: Identify the threats of increasing corporatisation, concentration of ownership, and evolving funding models in the digital economy. CO4: Critique the undemocratic overrepresentation of social elites in Indian newsrooms CO5: Discern the role of mass and social media in manufacturing public opinion and reality CO6: Critique various forms of censorship and curbs on press freedom in India. |
Unit-1 |
Teaching Hours:15 |
THEORY, CONCEPT, & DEFINITIONS
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1. Democratic theory; Democratic Press Theory 2. Media as the fourth estate. Democratic responsibilities of the media. 3. Fundamental rights and media’s role in protecting them. 4. Media as the voice of the voiceless. Media as the watchdog of democracy. 5. Media as the platform for deliberation (Media as Public Sphere). 6. Media worker as the democratic warrior. | |
Unit-2 |
Teaching Hours:15 |
DEMOCRACY, CAPITALISM, & MEDIA
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1. Contemporary structure of media within capitalism: Advertising funding and its implications on media’s democratic functions. 2. Big business and government. Media as Big business. 3. Use of SLAPP on media houses and self-censorship. 4. Media concentration, conglomeration, commercialisation and its effect on democracy | |
Unit-3 |
Teaching Hours:15 |
DEMOCRATIC MEDIA.
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1. Media reform and democratic media. 2. Media policy and democratic reform. 3. Alternatives to commercial media models: Case studies of BBC, NPR, Aljazeera, PARI, NewsClick. 4. Critical analysis of Doordarshan and Rajya Sabha TV as PSM. 5. Emergence of digital news platforms and their role in democratic communication [The Wire, Quint, NewsLaundry, The News Minute, Scroll]. 6. Citizen Journalism 7. Representation of Caste and minorities in the media. 8. Media trials and the creation of the common enemy. | |
Unit-4 |
Teaching Hours:15 |
SOCIAL MEDIA, ALTERNATIVE MEDIA & DEMOCRACY
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1. Social media as the new public sphere. 2. Social media and democratic elections in the current era ( Case studies of 2016 US elections and 2019 Indian elections). 3. Alternative media spaces: Exploring community radio, Dalit Camera, Video Volunteers and Alt News. 4. Critical examination of alternative models of media. 5. Public participation, civic engagement and Media | |
Text Books And Reference Books: ● Curran, J. (2011). Media and democracy. Routledge. ● Chattarji, S., & Ninan, S. (Eds.). (2013). The hoot reader: media practice in twenty-first century India. New Delhi: Oxford. ● Ghosh, S., & Thakurta, P. G. (2016). Sue the Messenger: How Legal Harassment by Corporates is Shackling Reportage and Undermining Democracy in India. Paranjoy Guha Thakurta. ● Hardy, J. (2014). Critical political economy of the media: An introduction. Routledge. ● Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy of the mass media. Random House. ● McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in dubious times. New Press. ● Thomas, P. N. (2010). Political Economy of Communications in India: The Good, the Bad and the Ugly (1st ed.).New Delhi, India: Sage Publication. | |
Essential Reading / Recommended Reading ● Biswal, S. K. (2019). Exploring the role of citizen journalism in rural India. Media Watch, 10, 43-54. ● Curran, J. (1991). Rethinking the media as a public sphere. Communication and citizenship, 27-57. ● Khan, U. (2015). Indian media: Crisis in the fourth estate. Kennedy School Review, 15, 70 ● Rao, S. , Mudgal, V. (2015). Introduction: Democracy, Journalism and Civic Society in India. Journalism Studies. 16(5), 615-623. ● Saeed, S. (2015). Phantom journalism governing India's proxy media owners. Journalism ● Studies , 16(5), 663-679. ● Thussu, D. K. (2007). TheMurdochization'of news? The case of Star TV in India. Media, Culture & Society, 29(4), 593-611. ● Varshney, A. (2000). Is India becoming more democratic?. The Journal of Asian Studies, 59(1), 3-25. ● Udupa, S. (2012). Desire and democratic visibility: news media’s twin avatar in urban India. Media, Culture & Society, 34(7), 880-897. | |
Evaluation Pattern Department level submission CIA1: Local community journalism CIA2: Assignment in association with Online media CIA3: Democracy seminar CIA4: Analytical White paper | |
MCN5022 - REPORTING AND EDITING (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Reporting and Editing are essential skills for all Multimedia Journalists. The objective of this course is to introduce the students to basic reporting techniques and styles that can be used accross media platforms and sharpen their writing and critical thinking skills. They will learn how to build a news judgement by understanding news values, ethics, copyediting, researching stories, interviewing, fact-checking, and how to accurately report and write about news events around them on deadline in a dynamic news environment. They shall also learn about the challenges and opportunities of journalistic reporting and editing with the advancement of technologies. |
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Course Outcome |
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CO1: Develop a nose for news and identify stories and news angles
CO2: Research, Report, edit and write news stories for different media platforms CO3: Demonstrate understanding of different reporting styles, beats and techniques CO4: Edit and write stories following journalistic conventions and good grammar CO5: Analyse how journalism is changing and being challenged with new technologies CO6: Critically think about ethical ways to report stories as a journalist CO7: Build a portfolio of different news stories |
Unit-1 |
Teaching Hours:10 |
The Nose for News
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Unit-2 |
Teaching Hours:20 |
The Reporter's Craft
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Unit-3 |
Teaching Hours:15 |
Beat Reporting and Specialised reporting
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Unit-4 |
Teaching Hours:15 |
Editing Fundamentals
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
Online references:
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Evaluation Pattern The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/ article/ multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. | |
MCN5032 - DEVELOPMENT JOURNALISM (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course has been conceptualized in order to offer a deeper understanding of writing and reporting on marginalised communities and the social issues of our times - caste, inequality, gender, resistance and more. |
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Course Outcome |
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CO1: Identify development stories CO2: Analyse the impact of development issues CO3: Create a journalistic piece (writing/podcasting/video) on issues that affect
common man on a day-to-day basis |
Unit-1 |
Teaching Hours:15 |
Journalism for Development
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Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication | |
Unit-2 |
Teaching Hours:15 |
Key areas of development reporting
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Urban and non-urban issues, Migration, Religion, Caste, Population , Status of Women, Agricultural crisis, Rural issues, Health, Water, Sanitation, Cultural reporting. Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos. | |
Unit-3 |
Teaching Hours:15 |
Communication for Development
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Western perspectives - Daniel Lerner & Everett M. Rogers Positive deviance theory and Indian development models like Kerala model Land distribution and social welfare scheme models. Critical look on development policies and schemes. | |
Unit-4 |
Teaching Hours:15 |
Alternative Communication
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Case study-PARI, Swaraj, Counter currents. Need and demand for alternative media platforms. Writing style for alternative media platforms. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Sample Assignments:
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MCN5042 - MEDIA RESEARCH AND METHODS (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: The course is designed to train the students in Qualitative research methodology and methods, and Quantitative research methodology and methods. |
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Course Outcome |
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1: Describe different research methods and methodological toolkits to collect and analyse data respectively viz. survey, experiment, content analysis, in-depth interviews, focus group discussions, ethnography, text, and critical discourse analysis.
2: Describe reliability and validity in creating data collection tools.
3: Implement different methodological toolkits, viz. content analysis, text and critical discourse analysis, to analyse the collected data.
4: Execute data analysis through software, viz. NVIVO, and SPSS
5: Defend the research methods and methodological toolkit that have been used in the collection of data and further in their analysis.
6: Develop a model or theory from the research work.
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Unit-1 |
Teaching Hours:15 |
An introduction to research methodologies, and methods.
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Different qualitative research methodology and methods and quantitative research methodology and methods to collect data. | |
Unit-2 |
Teaching Hours:15 |
Introduction to Quantitative Methods.
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Quantitative Methods: Survey; Experiment; Content Analysis.
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Unit-3 |
Teaching Hours:15 |
Introduction to Qualitative Methods.
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Qualitative Methods: In-depth interviews, Focus Group Discussion, Ethnography, Text, and Critical Discourse Analysis.
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Unit-4 |
Teaching Hours:15 |
Learning softwares to analyse data.
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Understanding different methodological toolkits to analyse data, viz. Excel; Data Studio, PowerBI, NVIVO, Tableau, Jamovi, RStudio and SPSS.
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Text Books And Reference Books: Babbie,Earl. (2013). The Practice of Social Research: By Earl Babbie (13th ed.). New Delhi: Rawat Publications.
Berger, A. A. (2016). Media and communication research methods: An introduction to qualitative and quantitative approaches (Fourth Edition.). New Delhi: Sage.
Kothari, C. R., & Garg, G. (2014). Research Methodology (3rd ed.). New Delhi: New Age International Publishers.
Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research An Introduction (9th ed.). New Delhi: Cengage Learnig. | |
Essential Reading / Recommended Reading Social Research Methods: Qualitative and Quantitative Approaches by W. Lawrence Neuman, Seventh Edition. | |
Evaluation Pattern Submissions of CIAs, and Research paper submission. | |
MCN5112 - INTEGRATED MARKETING COMMUNICATION (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course Integrated Marketing Communication, enables the student to plan career in advertising, promotion and other aspects of marketing communications, enhancing the equity of the brand. Besides, exposing the marketing concepts applicable in the industry. Familiarize students with the multiple methods and approaches to promoting and marketing products/services/brands, using varied platforms.
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Course Outcome |
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CO1: Understand, remember, recall lessons related to meaning, need and process of marketing communication through definitions, concepts, terms imbibed in class CO2: Explain the facets of the marketing communication process CO3: Articulate the importance of various platforms of marketing communication CO4: Identify and make decision regarding feasible advertising appeal and media mix CO5: Design marketing strategies using the brief given by clients CO6: Design creative solution to marketing problems |
Unit-1 |
Teaching Hours:15 |
Introduction to Marketing Communication
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Unit-2 |
Teaching Hours:15 |
IMC planning process
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Unit-3 |
Teaching Hours:15 |
IMC and Media Platforms
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Unit-4 |
Teaching Hours:15 |
IMC and Product/Service/Brand Message ? The BIG IDEA
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MCN5122 - PRINCIPLES OF ADVERTISING (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course provides an in-depth understanding of the fundamental principles and practices of advertising, with a focus on the industry perspective. The course covers the key elements of advertising, including target audience identification, message development, media planning and buying, and evaluation of advertising effectiveness. Students will learn how to apply these principles in creating effective advertising campaigns that meet the needs of different audiences. |
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Course Outcome |
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CO1: Upon completion of the course, students will be able to:
Explain the role of advertising in the business world
CO2: Understand the key components of effective advertising campaigns
CO3: Analyze target audiences and develop advertising messages to meet their needs
CO4: Plan and execute advertising campaigns across different media platforms
CO5: Evaluate the effectiveness of advertising campaigns
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Unit-1 |
Teaching Hours:15 |
Introduction to Advertising
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Unit-2 |
Teaching Hours:15 |
Advertising Planning and Strategy
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Unit-3 |
Teaching Hours:15 |
Advertising Execution
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Unit-4 |
Teaching Hours:15 |
International Advertising
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
Pitch Presentations: Students can develop and present pitches for a specific product or service, incorporating their research, creative brief, and advertising concepts. This can be a competitive exercise, with judges providing feedback and selecting a winner. | |
MCN5132 - DEVELOPMENT COMMUNICATION (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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● Development communication refers to the use of communication to facilitate social development. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. The course introduces students to the role of information, communication and the media in development and social change. To put development into context, the course looks at development theories and how these have influenced the different development communication approaches used at the various times. ● Through this course Students will explore: The concept of participatory communication; global debates about development; the digital divide; development policy frameworks at the global, regional and national levels. Communication of issues pertinent to sustainable development will be addressed including environment, population, gender, poverty and conflict management.
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Course Outcome |
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CO1: To explain how different forms of media are used for development communication CO2: To enable students get an appreciation of the role of information, communication and the media in development process CO3: To facilitate students? appreciation of the dimensions of development and introduce them to the development policy frameworks CO4: To give students an understanding of key issues in sustainable development as a basis for engaging in effective development communication CO5: To relate to NGO internship?s need which will be taken by students by end of the semester?s examination |
Unit-1 |
Teaching Hours:20 |
Concept of Development
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Unit-2 |
Teaching Hours:15 |
Development Communication - Introduction
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Unit-3 |
Teaching Hours:15 |
Practice, Methodological framework, and application
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Unit-4 |
Teaching Hours:10 |
Different media for social change and case studies
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Text Books And Reference Books: ● Gauba O.P (2014): An Introduction to Political Theory (7th Edition), India, Macmillam Publishers ● Mathur, Kanwar B. (1994): Communication for Development and Social Change New Delhi, Allied Publications ● Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practice for empowerment and social justice, New Delhi:Sage ● Narula, Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand ● Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World | |
Essential Reading / Recommended Reading Library resources | |
Evaluation Pattern CIA 1 – Submission - 20 Marks CIA 2 – Mid - Semester Exam – 50 marks CIA 3 – Presentation – 20 Marks ESE – 100 Marks | |
MCN5212A - PUBLIC SPEAKING (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course introduces the student to the essential communication and leadership skills of public speaking. The course includes techniques to lessen speaker anxiety, use of visual aids, listening skills and effective body language to enhance presentations. Practical speaking assignments will be provided to train the students to influence, impact, entertain and persuade people with regular individual and peer feedback to improve their technique and style in speech communication.
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Course Outcome |
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CO1: Plan, prepare and deliver speeches that inform, persuade, entertain or fulfill the needs
of any occasion;
CO2: Design and use presentation aids to enhance their speeches and communicate
effectively
CO3: Outline their speeches in a logical and thorough fashion CO4: Conduct meaningful research on a variety of topics CO5: Analyze audiences and develop speeches accordingly CO6: Evaluate speeches based on a variety of verbal and non-verbal criteria CO7: Listen more effectively in order to ideate and speak better
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Unit-1 |
Teaching Hours:15 |
The Foundations of Public Speaking
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Why Public Speaking Matters Today Managing Speech Anxiety - Fighting stage fright Speaking with Confidence The importance of listening Understanding Oneself Differentiating between Speeches
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Unit-2 |
Teaching Hours:15 |
Preparation and Planning
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Understanding and Owning the Speaking Environment Audience Analysis Finding a Purpose and Selecting a Topic Preparing, Outlining and Researching your speech Adding supporting ideas and building arguments The body , introduction and conclusion.
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Unit-3 |
Teaching Hours:15 |
Delivering the Public Speech
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Connecting with the audience The importance of language Methods in Delivering the Speech - Tone, Voice, pitch, modulation, body language and gestures Developing and Selecting Style Designing and Using Presentation aids
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Unit-4 |
Teaching Hours:15 |
Applying and Developing Public Speaking Skills
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Speaking to inform and entertain Persuasive speaking. Ethical Public Speaking Connecting Public Speaking with Storytelling Group Discussion Techniques Managing time and adapting to situations Seeking Feedback
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MCN5212B - TECHNICAL WRITING (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This is a practical paper offered as an elective. Technical writing involves translating technical information into readable and accessible writing, usable by a wide audience.
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Course Outcome |
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CO1: Identify and understand the facets and functions of the different genres of technical writing
CO2: Write documents that are reader-centered CO3: Integrate tables, figures, and other images into documents
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Unit-1 |
Teaching Hours:10 |
Introduction to Technical Writing
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Unit-2 |
Teaching Hours:20 |
Content Development
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Unit-3 |
Teaching Hours:15 |
The Technical Writing Process
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Unit-4 |
Teaching Hours:15 |
Technical Writing Software Tools
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Sample Assignments
*Rubrics for each activity will be provided by the concerned faculty offering the course. | |
MCN5222A - DIGITAL HUMANITIES AND CYBER CULTURE (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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Course Description: This course gives an introduction to the field of digital humanities and cyber culture. Learners of this course are to explore the use of digital resources and their application in the domain of humanities and the ways in which digital technologies have transformed the way we experience our social lives and have shaped the ways in which we connect (and disconnect) with each other and wider society. Course Objectives: This course explores a range of contemporary scholarship oriented to the study of digital humanities and cyber culture:
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Course Outcome |
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CO1: Demonstrate conceptual understanding of digital humanities and cyber culture
CO2: Engage in the evolving cyber space with regard to social networking sites
CO3: Critique the evolving cyber space with regard to privacy, activism and content generation |
Unit-1 |
Teaching Hours:10 |
Introduction to Digital Humanities & Cyberculture
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Unit-2 |
Teaching Hours:10 |
Unit II: Social Networking Sites
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Unit-3 |
Teaching Hours:10 |
Unit III: Digital Consequences
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Text Books And Reference Books: Bortoli, S., Bouquet, P., & Palpanas, T. (2009). Social networking: Power to the people. In Papers presented in W3C Workshop on the Future of Social Networking Position, January, Barcelona. Briggs, A., & Burke, P. (2009). A social history of the media: From Gutenberg to the Internet. Polity. Ricardo, F. J. (Ed.). (2009). Cyberculture and new media (Vol. 56). Rodopi. Documentaries: The Great Hack Edward Snoden How Facebook changed the world? The Arab Spring | |
Essential Reading / Recommended Reading
Beckett, C. (2011). SuperMedia: Saving journalism so it can save the world. John Wiley & Sons. Castells, M. (2009). Communication power: Oxford University Press. Inc. NewYork, USA ISBN, 199567042, 9780199567041. Elea, I., & Mikos, L. (2017). Young & creative: Digital technologies empowering children in everyday life. Nordicom, University of Gothenburg. Jenkins, H. (2008). Convergence Culture: where old and new media collide. Karapanagiotis, N. (2013). Cyber Forms," Worshipable Forms": Hindu Devotional Viewpoints on the Ontology of Cyber-Gods and-Goddesses. International Journal of Hindu Studies, 17(1), 57-82. Mayo, S. (2008). The prelude to the millennium: the backstory of digital aesthetics. The Journal of Aesthetic Education, 42(1), 100-113. Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Polity. Jajodia Nirmalendu,Krishnaswamy Arvind (2017). A Cashless Society, Cyber Security and the Aam Aadmi. EPW Thorat Shiva (2016). Morality, Illegality and Crime in Download Culture Sarai Reader | |
Evaluation Pattern Department Level Submissions The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Sample Assignments Analyze a case study and present a report-500 words. 15 marks Social Media Campaign idea & plan for a social cause-500 words. 15 marks Portfolio submission based on classroom assignments on critical reflections on digital humanities. 50 marks Understand, analyze and disseminate digital literacy through stories. Cyber story (Easy)/ expert interview (Medium) and booklet submission (Complex) *Rubrics for each activity will be provided by the concerned faculty offering the course. ** Keep duplicate copies of all work submitted in this course. Save all returned, graded work until the semester is over. | |
MCN5222B - FOUNDATIONS FOR FILMS (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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This beginner’s course on film studies enables students to understand the rudiments of how a film as a text is produced. It invites the student to grasp the different elements that come together to make a film an organic text. |
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Course Outcome |
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CO1: Demonstrate basic knowledge about the terms and concepts in Film Studies CO2: Apply basic film theories in the film interpretation process CO3: Interpret films operating in different socio-political and cultural contexts |
Unit-1 |
Teaching Hours:10 |
Conceptual
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Premise/Conflict, Plot, Characters, Interrelationships, Setting, Socio-Cultural Milieu, etc. | |
Unit-2 |
Teaching Hours:5 |
Visual
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Shot, Scene, Sequence, Camera Angles, Camera Position, Lens, Lighting, Mise En Scene, etc. | |
Unit-3 |
Teaching Hours:5 |
Aural
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Diegetic, Non-diegetic, Music, Foley, Parallel, Contra-Puntal, etc. | |
Unit-4 |
Teaching Hours:5 |
Editing
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Assembling shots, Different Ways of Establishing Shifts, Establishing Change and Continuity in Temporal and Spatial contexts, Creating Meaning through Editing, etc. | |
Unit-5 |
Teaching Hours:5 |
Interpreting Films.
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One of the most important films of our times will be taken up for screening, followed by a discussion, based on the learning acquired from the previous four units | |
Text Books And Reference Books: contemporary reading material from the newspaper and research articles shall be shared before the class, students have to read newspaper and watch films shared as pre-reading text | |
Essential Reading / Recommended Reading ● Brown, B. (2020). The Basics of Filmmaking: Screenwriting, Producing, Directing, Cinematography, Audio, & Editing. United Kingdom: Taylor & Francis. ● Frierson, M. (2018). Film and Video Editing Theory: How Editing Creates Meaning. United Kingdom: Taylor & Francis. ● Lindroth, D., Monaco, J. (2009). How to Read a Film: Movies, Media, and Beyond. Pakistan: Oxford University Press, USA. | |
Evaluation Pattern
Each student shall watch an Indian Film of their choice and critically respond to a question posed by the facilitator. The question will evaluate the learning acquired through the course. | |
MCN5612 - DIGITAL VIDEO PRODUCTION (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story. |
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Course Outcome |
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Unit-1 |
Teaching Hours:5 |
Introduction to video production
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1. General introduction to production practices in broadcast media, television, and camera Operations, types of the camera;; principles of lighting, basic lighting, studio and portable lighting instruments, lighting accessories.
2. Concept to Editing Desk
3. One line story, dialogue story, camera script, and sound script
4. Television programs: production planning, writing TV scripts, shooting scripts, producing news, news writing and reporting designing newscast and anchoring. | |
Unit-2 |
Teaching Hours:5 |
Sound
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1. The basics of sound, elements of sound, frequency, amplitude, microphones, patterns of microphones, types of microphones – hand-held, studio, mounted, headset, shotgun.
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Unit-3 |
Teaching Hours:5 |
Multi-Camera Production: The Video Studio
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1. Multi-camera production, video production studio, studio control room, master control;; set design: make-up: technical requirements, clothing and texture, colour and materials. Scenery and Props
2. Television Scenery, Properties and set dressings and elements of Scene design, floor plan, set backgrounds and platforms | |
Unit-4 |
Teaching Hours:10 |
The Craft of Video Editing:
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1. Linear and non-linear editing, linear editing systems, non-linear editing systems,off-line editing procedures, on-line editing procedures, continuity editing and complexity editing.Outdoor shooting, Multi-camera production. Post-production tasks.
2. Different types of editing techniques. Montages: Introduction to Non Linear Editing (NLE)- Adobe Premiere Pro, Final Cut Pro
3. Introduction: Introduction to Adobe Premiere Pro : Basic concept, Various windows, Importing video clip, Organizing clips using bins, creating a rough cut , Timeline window tools, Trimming clips.
4. Starting a project: Starting a project, removing unused clips from project, naming ,finding and deleting items, working with palettes
5. Capturing the video: Getting source material for a project, connecting video source,preparing for analog and DV capture, recording or replacing timecode (DV only) ,capturing clips with & without device control, batch capturing video.
6. Editing Video, Transition: Monitor window and timeline window , editing In and Out points, using markers, editing clips, creating counting leader. Introduction, Transition palette, Creating Transitions, Replacing transitions, Changing transition settings.
7. Audio and Audio Filters: Audio processing, adjusting fade and Crossfade, Fades intimeline, Audio mixer window, Non-linear fades, Muting and swapping channels in a stereo clip, viewing audio clips.
8. Titling in Premiere: Creating a new title, setting up the title window, rolling and crawling text, graphic object, adding shadow, color, transparency, and gradients, using title presets and final exporting the project. Visual Effects and How to use them: Digital video effects, motion, multi-image,
image size, light, colour
10. Optical effects, television gobos, reflections star filters, diffusion filters, defocus.
11. Mechanical effects, rain, snow fog, wind, smoke, fire and lightning | |
Unit-5 |
Teaching Hours:5 |
360 Videography
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1. Introduction to 360 Videography
2. Storytelling through 360
3. Basic editing in Unity | |
Text Books And Reference Books: ● Better Location Shooting - Techniques for Video Production by Paul Martingell,Focal Press, 2008. ● The 360° Video Handbook: A step-by-step guide to creating video, Michael Wohl,2017. ● Documentary Filmmakers Handbook by Ned Eckhardt, McFarland&company, IncPublishers, 2012. ● Film Directing Fundamentals, Second Edition,Nicholas T. Proferes, Focal Press,2005. ● Film Production Technique by Bruce Mamer, Wadsworth Publication, 2009. ● Television Production, Fourteenth Edition by Gerald Millerson, Focal Press, 2009. ● Writing and Producing Television News by Eric K. Gormly, 2 nd Edition, Surjeet Publication. ● Video Basics by Herbert Zettl (Wadsworth Publishing Company) ● Video Field Production and Editing by Campesi and Sherriffs. ● Lighting For Action: Professional Techniques for Shooting Video and Film by JohnHart (Amphoto) | |
Essential Reading / Recommended Reading Nil | |
Evaluation Pattern Assessment Outline(All CIA s and ESE project is submission based only):
1) CIA 1 - Video Resume for 2 minutes
2) CIA 2 - C News and C Interview
3) CIA 3 - Voxpop and PSA
4) ESE Viva Voce - Portfolio | |
MCN5812 - DISSERTATION I (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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Students are required to conduct original in depth examination/investigation on a topic relevant to the discipline of Media & Communications, under the guidance of the faculty of the Department of Media Studies. |
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Course Outcome |
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CO1: Envision and create a plan for a research project CO2: Review research literature CO3: Construct relevant research questions and/or hypotheses CO4: Select and rationalise appropriate methodology CO5: Expound analysis and implications of research findings CO6: Write a research dissertation in appropriate APA 7th Edition format. |
Unit-1 |
Teaching Hours:30 |
Dissertation
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Text Books And Reference Books: Not Applicable | |
Essential Reading / Recommended Reading Not Applicable | |
Evaluation Pattern Department level submission Due to the varied nature and uniqueness of each dissertation, an evaluation criteria is given instead of a fixed rubrics. Supervisors can take an informed call on any additions required for specific dissertations.
Schedule
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MCN5822 - INTERNSHIP 2 (NGO) (2023 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:6 |
Max Marks:50 |
Credits:2 |
Course Objectives/Course Description |
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The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. At the end of the first year, students are required to undertake an NGO internship for a month. Students will be given a letter from the University so that they can approach NGOs for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the organisation. |
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Course Outcome |
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CO1: Acquire and exercise social sensitivity by collaborating with social sector experts CO2: Apply the media specific learnings acquired in the classroom and implement development communication specific values and tasks. CO3: Understand the role, vision, mission and process in the social sector organisations CO4: Connect with social sector experts CO5: Test one's skills and knowledge in the social sector |
Unit-1 |
Teaching Hours:220 |
Internship
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Students will undertake Internship in an NGO | |
Text Books And Reference Books: Not Applicable | |
Essential Reading / Recommended Reading Not Applicalble | |
Evaluation Pattern Department level evaluation. No CIA or ESE
.....to interact with the boss, management, team workers... .....to understand the industry working situation, .....to keep time travel and food
Viva will be conducted at the end of the semester and the internship reports will also be evaluated. However, the result will be pass or fail mode. | |
MEL291 - BORDERS,MIGRATIONS,IDENTITIES (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description
This course introduces the students to the notions and concepts of borders, bordering, territorialization and its implications on the understanding of nation, identities, geopolitics, and geoeconomics. The course provides a wide range of topics in an interdisciplinary way in order to understand the multiple manifestations of borders at the global, national, and local level. This course combines rigorous theoretical framework to analyze borders with the requirements of empirical research work. Fieldwork is an integral component of the course.
Course Objectives
· To introduce learners to the theorizations of borders, migration, and identities in various aspects of socio-cultural practices. · To acquaint learners to the diverse areas in which theories and methods of borders, migration, and identities can be analytically applied. · To enable learners to develop complex framework of analysis of everyday practices of borders, migration, and identities in a multidisciplinary framework.
CourseOutcomes · CO 1: Define, describe, summarize, and interpret concepts and theories of borders, migration, and identity.
· CO 2: Contrast, connect, and correlate various concepts and theories of borders, migration, and identity with textual, audio-visual, and empirical data.
· CO 3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data on the basis of readings prescribed in the syllabus. |
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Course Outcome |
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CO1: Define, describe, summarize, and interpret concepts and theories of borders, migration, and identity. CO2: Contrast, connect, and correlate various concepts and theories of borders, migration, and identity with textual, audio-visual, and empirical data. CO3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data on the basis of readings prescribed in the syllabus.
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Unit-1 |
Teaching Hours:10 |
Conceptualizing Borders and Global Bordering Practices
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Unit Description: This unit will introduce the students to the concepts used in the larger field of Border Studies. The unit is designed to acquaint the students of the various approaches in studying borders. | |
Unit-2 |
Teaching Hours:10 |
Migration as Border Crossing Practice
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Unit Description: This unit is designed to make students aware of the phenomena of crossing national and international borders as an everyday practice that redefines the notion and practices of nationhood, subjecthood, and citizenship. | |
Unit-3 |
Teaching Hours:10 |
Margins of Identities
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Unit Description: This unit acquaints the students with the complexities that surrounds the issue of identity, care, and welfare when looked through the lens of borders. Identities in this unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics. | |
Unit-4 |
Teaching Hours:10 |
Geopolitics and Geoeconomics in a Bordered World
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Unit Description: This unit serves as an introduction to the interdisciplinary relation and interface between political economy, international relations, and political theory. | |
Unit-5 |
Teaching Hours:10 |
Cultural Representations of Border
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Unit Description: Borders and bordering practices have left an indelible mark on the culture and art of nations and communities. This unit through analysis of films, literature, and popular culture discusses aesthetic representation of borders. | |
Unit-6 |
Teaching Hours:10 |
Fieldwork
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This unit will be a guided introduction to qualitative research methods in the studying of border at various scales-municipal, city, district, state, and nation. | |
Text Books And Reference Books: Unit 1 10 hrs Conceptualizing Borders and Global Bordering Practices
Unit Description: This unit will introduce the students to the concepts used in the larger field of Border Studies. The unit is designed to acquaint the students of the various approaches in studying borders.
Vaughan-Williams, N. (2016) ‘Borders’, in Ni Mhurchu, A. and Shindo, R. (eds.), Critical Imaginations in International Relations, London: Routledge, pp 11-27
Rumford, Chris (2012) ‘Towards a Multiperspectival Study of Borders‘ Geopolitics, 17:4 pp 887-902
Mezzadra S, Neilson B (2012). “Between Inclusion and Exclusion: On the Topology of Global Space and Borders.” Theory, Culture & Society. 29(4-5):58-75. doi:10.1177/0263276412443569
(2019) Bordering Through Place/s, Difference/s, and Language/s: Intersections of Border and Feminist Theories, Women's Studies in Communication, 42:2, 120-124, DOI: 10.1080/07491409.2019.1605131
Walia, Harsha (2021) Border and Rule: Global Migration, Capitalism, and the Rise of Racist Nationalism
Unit 2 10 hrs Migration as Border Crossing Practice
Unit Description: This unit is designed to make students aware of the phenomena of crossing national and international borders as an everyday practice that redefines the notion and practices of nationhood, subjecthood, and citizenship.
Mountz, A. (2015) ‘In/visibility and the Securitization of Migration: Shaping Publics through Border Enforcement on Islands’, Cultural Politics, Volume 11, Number 2: pp. 184-200.
Samaddar, Ranabir (2020). Borders of an Epidemic: Covid-19 and Migrant Workers.
Samaddar, Ranabir (1999). “Shefali” in The Marginal Nation: Transborder Migration from Bangladesh to West Bengal
Gloria E. Anzaldúa (1987). Borderlands/La Frontera: The New Mestiza
Foucault, Michel (2003) Society Must Be Defended: Lectures at the College de France, 1975-76, edited by Mauro Bertani and Alessandro Fontana. New York: Picador
Unit 3 10 hrs Margins of Identities
Unit Description: This unit acquaints the students with the complexities that surrounds the issue of identity, care, and welfare when looked through the lens of borders. Identities in this unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.
Mbembe, Achille (2003) ‘Necropolitics’ Public Culture 15.1 11-40.
Tyler, Imogen (2018) ‘The hieroglyphics of the border: racial stigma in neoliberal Europe,' Ethnic and Racial Studies, Vol 41 Issue 10, pp. 1783-1801.
Ritu Menon (2003). “Birth of Social Security Commitments-What Happened in the West.”
Farhana Ibrahim (2005). "Defining a Border: Harijan Migrants and the State in Kachchh." Economic and Political Weekly , Apr. 16-22, 2005, Vol. 40, No. 16 (Apr. 16-22, 2005), pp. 1623-1630
Fernandez, B. 2017. “Queer Border Crossers: Pragmatic Complicities, Indiscretions and Subversions”
Unit 4 10 hrs Geopolitics and Geoeconomics in a Bordered World
Unit Description: This unit serves as an introduction to the interdisciplinary relation and interface between political economy, international relations, and political theory.
Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the Global Information Infrastructure
Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia Infrastructure for Integrating South and Southeast Asia
Hillman, Jonathan E (2020). The Emperor’s New Road: China and the Project of the Century. New Haven, CT: Yale University Press.
Schmitt, Carl (2003) The Nomos of the Earth: In the International Law of the Jus Publicum Europaeum
Unit 5 10 hrs Cultural Representations of Border
Unit Description: Borders and bordering practices have left an indelible mark on the culture and art of nations and communities. This unit through analysis of films, literature, and popular culture discusses aesthetic representation of borders.
Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)
No Man’s Land (Film)
This Side, That Side (Graphic Narratives)
Partition Museums (Museum)
Unit 6 10 hrs Fieldwork
This unit will be a guided introduction to qualitative research methods in the studying of border at various scales-municipal, city, district, state, and nation.
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Essential Reading / Recommended Reading Refer the readings in the unit. | |
Evaluation Pattern
CIA I: For CIA 1, written examination based on prescribed readings, (20 marks).
CIA II - Mid Semester Examination: Section A (10X5=50 marks) – Centralized. These will be written examination to test conceptual understanding of the units.
CIA III: Presentation followd by Q&A. (20 marks)
End Semester Examination: Centralized examination of 100 marks. | |
MSA291 - CORPORATE SOCIAL RESPONSIBILITY (2023 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:60 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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Course Description: This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals. While discussing the scope of CSR for sustainable development, references will be made to SDG goals.
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Course Outcome |
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CO1: Explain the conceptual and theoretical framework of CSR. CO2: Explain the history and evolution of the concept of CSR and the debates around it both at the global and national levels. CO3: Discuss the legal framework for CSR implementation in India. CO4: Evaluate the potential of CSR to meet the SDGs. |
Unit-1 |
Teaching Hours:20 |
Introduction to CSR
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1. CSR: Definition, Concepts, Elements of Social Responsibility, drivers of CSR, CSR Pyramid (AB Carroll) 2. History and Evolution of CSR (International) 3. History and Evolution of CSR (India) 4. CSR in Global Context - Norms and principles, codes of conduct, certification and labelling, reporting, management standards, social investment, lending, governmental actions. | |
Unit-2 |
Teaching Hours:10 |
Theoretical Foundations of CSR
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1. Instrumental theories: Maximizing the shareholder value, strategies for achieving competitive advantage, cause related marketing 2. Political theories: corporate constitutionalism, integrative social contract theory, corporate citizenship 3. Integrative theories: Issues management, principle of public responsibility, stakeholder management, corporate social performance 4. Ethical theories: Normative stakeholder theories, the common good approach, universal good and sustainable development | |
Unit-3 |
Teaching Hours:15 |
CSR and Sustainable Development Goals
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1. CSR as a tool to achieve SDGs : CSR and social value creation 2.CSR and Inclusive Growth (SDGs 1,2,4,5,9) 3. SR and Environmental Sustainability ( SDGs 13,14,15) 4. CSR and Labour Related Issues (SDG 8) 5. CSR and Public health : Responses during Covid-19 (SDGs 3,6)C 5. Ethical and Governance Issues related to CSR : good vs bad industries (case study: tobacco companies and CSR) | |
Unit-4 |
Teaching Hours:15 |
Implementation and Governance of CSR in India
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1. Evolution of Indian CSR Framework -Pre Companies Bill 2012 2. Companies Act 2013 3. Amendments to Companies Act Section 135 4. Case studies on CSR implementation – Agencies, Models & Best practices | |
Text Books And Reference Books: Agarwal, S. (2008).Corporate Responsibility in India.New Delhi: Sage. Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online. Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House. GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs. GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs. Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38) Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers. | |
Essential Reading / Recommended Reading Baxi, C.V &Rupamanjri S R. (2012).Corporate Social Responsibility. New Delhi: Vikas Publishing House. Bob &Hartsuikar. (2007). Theory of CSR: Its Evolutionary Path and Road Ahead.Oxford :Blackwell. Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28. Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge. ElAlfy, A. (2020). Redefining strategic corporate social responsibility (CSR) in the sustainable development goals (SDGs) world. Mullerat, R. (2010). International Corporate Social Responsibility: the role of corporations in the economic order of the 21st century. Austin: Aspen Publishers Prasad, K. (2009). Corporate Governance. New York: Prentice Hall India. | |
Evaluation Pattern PATTERN FOR CONTINUOUS INTERNAL ASSESSMENT (CIA)
CIA 1 - 10 CIA 2 Mid Sem-25 CIA 3 - 10 Attendance - 5 Endsem exam - 50 | |
MCN321 - ENTREPRENEURSHIP (2022 Batch) | |
Total Teaching Hours for Semester:15 |
No of Lecture Hours/Week:15 |
Max Marks:50 |
Credits:1 |
Course Objectives/Course Description |
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To Make Students understand the different dimensions of entrepreneurship.
To inculcate the spirit of entrepreneurship in students and make them develop an entrepreneurial mindset. |
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Course Outcome |
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CO1: Ideate entrepreneurial ventures CO2: Plan and design product and finance plans
CO3: Evaluate and analyse entrepreneurial plans
CO4: Exercise entrepreneurial mindset |
Unit-1 |
Teaching Hours:5 |
Unit 1
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Unit-2 |
Teaching Hours:2 |
Unit 2
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Entrepreneurial process - Identify and evaluate opportunities, developing business plan, determine the resources required, project appraisal and feasibility plan | |
Unit-3 |
Teaching Hours:2 |
Unit 3
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Creating and starting the venture- legal requirements , marketing strategies, financial plans and staffing the venture. | |
Unit-4 |
Teaching Hours:2 |
Unit 4
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Managing growth . Preparing for the new venture launch, early management decisions. - Managing early growth of the new venture. New venture expansion strategies and issues. - Going public – attractions to going public, ending the venture – reorganization , turnarounds, liquidation. | |
Unit-5 |
Teaching Hours:2 |
Unit 5
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Challenges faced by entrepreneurs - individuals - from family - from groups - from community - from society | |
Unit-6 |
Teaching Hours:2 |
Unit 6
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Project plan submission and presentation at end of the workshop | |
MCN331 - INTERNATIONAL AND GLOBAL COMMUNICATION (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course introduces the students to the global dimensions of communication and media. The global perspective will enable students to develop a wider understanding of the subject and enhance critical thinking of the various aspects of media such as global news coverage, monopoly, entertainment, domination of message and meaning. |
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Course Outcome |
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CO1: You will understand and compare systems of media, communication and culture from a global perspective.
CO2: You will be able to critically analyse the impact of various social and political philosophies on the media.
CO3: You will be equipped to critically engage with global communication theories and inspired to ground your empirical research in a global perspective.
CO4: You will be able to appreciate the cultural economy of global media production.
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Unit-1 |
Teaching Hours:15 |
Understanding International Communication
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Unit-2 |
Teaching Hours:15 |
Theories of International Communication
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Unit-3 |
Teaching Hours:15 |
International Media Organisations
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Unit-4 |
Teaching Hours:15 |
International Communication and Cultural Production
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Department Level Submission CIA1: Reflective analysis of exposure to Global Media CIA2: Comparative study of two international news channels on a common topic CIA3: Tracing global media linkages
CIA4: Global media Project | |
MCN332 - MEDIA LAW, ETHICS, AND POLICY (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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An introductory paper that gives a broad overview of legal and ethical aspects of journalism. |
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Course Outcome |
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CO1: Demonstrate the Constitutional guarantee provided for journalists in India.
CO2: Explain the various laws that affect the practice of journalism.
CO3: Evaluate the need for ethics in the journalistic profession.
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Unit-1 |
Teaching Hours:20 |
Constitution of India
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Freedom of Press in USA versus India | |
Unit-2 |
Teaching Hours:20 |
Press Laws
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Unit-3 |
Teaching Hours:20 |
Cyber Laws
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Unit-4 |
Teaching Hours:20 |
Media Ethics
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
Harris, J., Leiter, K., & Johnson, S. (1981). The complete reporter. | |
Evaluation Pattern The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. | |
MCN333 - DEVELOPMENT JOURNALISM (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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This course enables students to realise the potential of reporting in social transformation. The course offers an understanding and application of journalistic efforts in larger shifts of society being in journalism spaces |
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Course Outcome |
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CO1: Identify development stories CO2: Analyse the impact of development issues
CO3: Create a journalistic piece (writing/podcasting/video) on issues that affect
common man on a day to day basis. |
Unit-1 |
Teaching Hours:15 |
Journalism for Development
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Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication | |
Unit-2 |
Teaching Hours:15 |
Key areas of development reporting
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Urban and non-urban issues, Migration, Religion, Caste, Population , Status of Women, Agricultural crisis, Rural issues, Health, Water, Sanitation, Cultural reporting. Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos. | |
Unit-3 |
Teaching Hours:15 |
Communication for Development
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Western perspectives - Daniel Lerner & Everett M. Rogers Positive deviance theory and Indian development models like Kerala model Land distribution and social welfare scheme models. Critical look on development policies and schemes. | |
Unit-4 |
Teaching Hours:15 |
Alternative Communication
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Case study-PARI, Swaraj, Counter currents. Need and demand for alternative media platforms. Writing style for alternative media platforms. | |
Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. Sample Assignments:
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MCN336 - INTEGRATED MARKETING COMMUNICATION (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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The course Integrated Marketing Communication, enables the student to plan career in advertising, promotion and other aspects of marketing communications, enhancing the equity of the brand. Besides, exposing the marketing concepts applicable in the industry. Familiarize students with the multiple methods and approaches to promoting and marketing products/services/brands, using varied platforms.
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Course Outcome |
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CO1: Understand, remember, recall lessons related to meaning, need and process of marketing communication through definitions, concepts, terms imbibed in class CO2: Explain the facets of the marketing communication process CO3: Articulate the importance of various platforms of marketing communication CO4: Identify and make decision regarding feasible advertising appeal and media mix CO5: Design marketing strategies using the brief given by clients CO6: Design creative solution to marketing problems |
Unit-1 |
Teaching Hours:15 |
Introduction to Marketing Communication
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Unit-2 |
Teaching Hours:15 |
IMC planning process
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Unit-3 |
Teaching Hours:15 |
IMC and Media Platforms
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Unit-4 |
Teaching Hours:15 |
IMC and Product/Service/Brand Message ? The BIG IDEA
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern
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MCN341A - IMMERSIVE JOURNALISM (2022 Batch) | |
Total Teaching Hours for Semester:30 |
No of Lecture Hours/Week:2 |
Max Marks:100 |
Credits:2 |
Course Objectives/Course Description |
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This course helps the student to study how virtual reality is used in non-fictional journalistic storytelling. The differences between “live-action,” 360 videos will be compared with CG/3D, interactive “gaming” experiences. Different hardware and software tools will be used to produce these VR experiences. This new medium changes production, distribution and consumption. The course will also expose the student to how VR raises new ethical questions nonfiction storytellers need to keep in mind. |
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Course Outcome |
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CO1: Operate the gadgets of VR/AR
CO2: Demonstrate planning different stages of the production |
Unit-1 |
Teaching Hours:5 |
Basics of immersive journalism
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Unit-2 |
Teaching Hours:5 |
VR Journalism experiences
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Unit-3 |
Teaching Hours:5 |
Producing VR content using Empathy machine
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The different head-mounted displays (HMDs) available in the market, The different cameras available to produce live-action, 360 video, The different software available to produce experiences. VR software Applications
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Unit-4 |
Teaching Hours:5 |
Understanding AR concepts
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Augmented reality basics, Difference between VR and AR, Latest trend in immersive journalism- Mixed Reality, Analysis of existing AR contents, Advantages and disadvantages for different viewers. AR Application software
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Unit-5 |
Teaching Hours:5 |
Ethics of Immersive journalism
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Unit-6 |
Teaching Hours:5 |
Presenting / Publishing own immersive AR/VR content
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Text Books And Reference Books:
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Essential Reading / Recommended Reading
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Evaluation Pattern Department Level Evaluation
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MCN341B - BUSINESS JOURNALISM (2022 Batch) | |
Total Teaching Hours for Semester:60 |
No of Lecture Hours/Week:4 |
Max Marks:100 |
Credits:4 |
Course Objectives/Course Description |
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As businesses become more influential in the lives of everyday citizens, it’s important for media to become more knowledgeable in acting as a watchdog. More than any other beat, covering business requires not only an understanding of complex numbers, but also the ability to use data and a compelling narrative to tell the reader they need to know and which will impact their lives. This course addresses such concerns. |
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Course Outcome |
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CO1: Explain what?s happening to national and global economies and the impact of economic cycles on the society. CO2: Parallelly explain the impact on organizations ? large and small, and the strategies organizations adopt in improving the performance and also being a good corporate citizen. CO3: Demonstrate the methods and tactics of a business journalist |
Unit-1 |
Teaching Hours:20 |
Unit 1
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