CHRIST (Deemed to University), Bangalore

DEPARTMENT OF COMPUTER SCIENCE

School of Business and Management

Syllabus for
BSc (Computer Science, Statistics/Honours/Honours with Research)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA141A DIGITAL FINANCE Multidisciplinary Courses 3 3 50
BBA141B MARKETING AND SELLING SKILLS Multidisciplinary Courses 3 3 50
BBA141E UNDERSTANDING OF FINANCIAL STATEMENTS Multidisciplinary Courses 3 3 50
BBA141F SUSTAINABILITY?AND GREEN MARKETING Multidisciplinary Courses 3 3 50
BLS141 INTRODUCTION TO BIOLOGY Multidisciplinary Courses 3 03 100
CHE141B NUTRICHEM Multidisciplinary Courses 3 3 100
COM141 FUNDAMENTALS OF ACCOUNTING Multidisciplinary Courses 3 3 100
COM143 ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT Multidisciplinary Courses 3 3 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 45 3 100
COM146 INTRODUCTION TO EXCEL FOR MANAGERS Multidisciplinary Courses 3 3 100
CSC000-1M DCF AND C PROGRAMMING Bridge Courses 2 0 50
CSC101-1 DIGITAL COMPUTER FUNDAMENTALS AND C PROGRAMMING Major Core Courses-I 6 4 150
CSC162-1 DATA ANALYSIS USING SPREADSHEET Skill Enhancement Courses 3 2 100
DMT143 INTRODUCTION TO ACTING Multidisciplinary Courses 2 3 100
DSC141 PRINCIPLES OF DATA SCIENCE Multidisciplinary Courses 3 3 100
DSC142 PYTHON PROGRAMMING FOR DATA SCIENCE Multidisciplinary Courses 3 3 100
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 100
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST141 TRAVEL AND TRAVEL NARRATIVES Multidisciplinary Courses 3 3 100
EST142 READING SPORTS AND LITERATURE Multidisciplinary Courses 3 3 100
EST143 STORYTELLING, GAMES AND ETHICS Multidisciplinary Courses 3 3 50
EST145 POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL Multidisciplinary Courses 3 3 50
EST146 FOOD AND LITERATURE Multidisciplinary Courses 3 3 50
EST147 HISTORY OF INDIAN BUSINESS Multidisciplinary Courses 3 3 100
EST148 THE OCEANS IN CINEMA: A BLUE HUMANITIES READING Multidisciplinary Courses 3 3 100
HIS141 HISTORY AND CINEMA Multidisciplinary Courses 3 3 100
LAW141 CYBER LAW Multidisciplinary Courses 3 4 100
LAW142 RIGHT TO INFORMATION Multidisciplinary Courses 3 3 100
MAT001 BRIDGE COURSE FOR MATHEMATICS I Bridge Courses 3 0 50
MAT121-1 MATHEMATICS -I Allied Core Courses 3 3 100
MAT141 FOUNDATIONS OF MATHEMATICS Multidisciplinary Courses 3 3 100
MAT142 QUANTITAIVE TECHNIQUES FOR MANAGERS Multidisciplinary Courses 3 3 100
MED141 MEDIA AND POLITICS Multidisciplinary Courses 3 3 50
MED143 CELEBRITY PR Multidisciplinary Courses 3 2 50
PHY141 FUNDAMENTAL OF FORENSIC PHYSICS Multidisciplinary Courses 3 3 100
PHY142 ANALOG AND DIGITAL ELECTRONICS Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
PSY143 ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION Multidisciplinary Courses 3 3 100
PSY158 STRESS MANAGEMENT Multidisciplinary Courses 3 3 100
PSY159 PSYCHOLOGY OF LEADERSHIP Multidisciplinary Courses 3 3 100
SOC143 SOCIOLOGY THROUGH CINEMA Multidisciplinary Courses 3 3 50
STA101-1 DESCRIPTIVE STATISTICS Major Core Courses-I 4 4 100
STA161-1 COMPUTATIONAL STATISTICS Skill Enhancement Courses 3 3 100
THE141 THEATRE APPRECIATION Multidisciplinary Courses 3 3 100
THE142 IMPROVISATION AND DEVISED THEATRE Multidisciplinary Courses 3 3 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA142A ADVERTISING AND SALES PROMOTION TECHNIQUES Multidisciplinary Courses 3 3 100
BBA142C FUNDAMENTALS OF DIGITAL MARKETING Multidisciplinary Courses 3 3 100
BBA142D WEALTH MANAGEMENT Multidisciplinary Courses 3 03 100
BBA142E WORKING WITH SPREAD SHEETS Multidisciplinary Courses 3 3 100
BBA142F FINANCIAL EDUCATION Multidisciplinary Courses 3 3 100
BBA142G GROUP AND TEAM EFFECTIVENESS Multidisciplinary Courses 3 3 100
CHE141 CHEMISTRY IN ACTION Multidisciplinary Courses 3 3 100
COM147 E-COMMERCE Multidisciplinary Courses 3 3 100
COM148 PERSONAL TAX PLANNING Multidisciplinary Courses 3 3 100
COM149 INVESTMENTS AND TRADING STRATEGIES Multidisciplinary Courses 3 3 100
COM150 FINANCIAL LITERACY Multidisciplinary Courses 3 3 100
COM151 DIGITAL MARKETING Multidisciplinary Courses 3 3 100
CSC102-2 DATA STRUCTURES Major Core Courses-I 5 4 150
CSC103-2 OPERATING SYSTEMS Major Core Courses-I 4 4 150
DSC143 DATA VISUALIZATION Multidisciplinary Courses 3 3 50
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 100
ECO146 GENDER AND DEVELOPMENT Multidisciplinary Courses 3 2 50
ENG181-2 ENGLISH Ability Enhancement Compulsory Courses 3 2 100
EST150 GENDER AND POPULAR CULTURE Multidisciplinary Courses 3 3 50
EST152 SKILLS FOR PROFESSIONAL DEVELOPMENT Multidisciplinary Courses 3 2 50
EST154 LITERATURE FROM THE NORTHEAST Multidisciplinary Courses 3 3 50
EST155 FORENSIC LINGUISTICS THROUGH CASE STUDIES Multidisciplinary Courses 3 3 50
LAW142 RIGHT TO INFORMATION - 3 3 100
LAW146 LAW AND PRACTICE OF INTELLECTUAL PROPERTY Multidisciplinary Courses 3 2 100
LAW148 LEGAL DIMENSIONS OF MARKETING Multidisciplinary Courses 3 2 100
LAW150C CORPORATE SOCIAL RESPONSIBILITY AND HUMAN RIGHTS Multidisciplinary Courses 3 3 100
MAT122-2 MATHEMATICS-IIB Allied Core Courses 3 3 100
MAT142 APPLIED ARITHMETICS Multidisciplinary Courses 3 3 100
PHY141B RENEWABLE ENERGY Multidisciplinary Courses 3 3 100
POL141 DEMOCRACY AND ETHICAL VALUES Multidisciplinary Courses 2 2 100
POL144 INDIA AND THE WORLD Multidisciplinary Courses 3 2 100
PSY144 BASICS OF CONSUMER BEHAVIOUR Multidisciplinary Courses 3 3 100
PSY157 SCIENCE OF WELLBEING Multidisciplinary Courses 3 3 100
SOC141 WOMEN'S ISSUES Multidisciplinary Courses 3 3 50
STA101-2 PROBABILITY DISTRIBUTIONS Major Core Courses-II 4 4 100
STA102-2 R PROGRAMMING Major Core Courses-II 5 4 100
STA141 ELEMENTS OF STATISTICS Multidisciplinary Courses 3 3 100
SW141 INTRODUCTION TO SOCIAL WORK AND SOCIAL WELFARE Multidisciplinary Courses 3 3 50
THE144 ACTING FOR MEDIA Multidisciplinary Courses 3 3 100
    

    

Introduction to Program:

 

The BSc (Computer Science, Statistics) is a dual major graduate programme, to nurture the confidence and skills of the students in Computer Science and Statistics. It aims to impart sound fundamentals and specialized aspects of the Computer science and Statistics. The main objective of this course is to cultivate statistical thinking among students by acquainting them with various statistical methods and their applications in different fields.  First four semesters give them in-depth knowledge in theoretical aspects of the subject whereas in the last two semesters, the students are exposed to the application of the subject in various fields like industry, agriculture and population studies.  Also, the students are trained in using software packages for data analysis.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Understand and apply the fundamental principles, concepts and methods in key areas of science and multidisciplinary fields

PO2: Demonstrate problem solving, analytical, and logical skills to provide solutions for the scientific requirements

PO3: Develop critical thinking with a scientific temper

PO4: Communicate the subject effectively

PO5: Understand the importance and judicious use of technology for the sustainable growth of mankind in synergy with nature

PO6: Develop a strong foundation in statistical theory to compete in a broad range of scientific, government, financial, health, technical, and other fields.

PO7: Analyze, interpret, and report the findings of experiments or studies accurately using statistical tools and models.

PO8: Acquire analytical and problem-solving skills using appropriate principles and methodologies of statistics in real life applications.

Assesment Pattern

CIA: 50%

 

ESE: 50%

Examination And Assesments

Continuous Internal Assessment: 50% Weightage

 

End Semester Examination: 50% Weightage

BBA141A - DIGITAL FINANCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective. 

Course Objective:

CO1: To give an overview of digital finance, Fintech, and its trend.

CO2: To understand the role of Fintech in the financial system.

CO3: To give awareness about the application of Fintech in various fields of Finance.

CO4:To give an understanding of contemporary issues related to FinTech 

Course Outcome

CO1: Develop an overview of Digital Finance and its trend

CO2: Develop an appreciation of the global FinTech landscape

CO3: Understands the application of fintech in various fields

CO4: Develops insight into contemporary issues related to digital finance

Unit-1
Teaching Hours:6
Digital Finance ?An Introduction
 

Digital Finance meaning, Landscape of digital finance, Ecosystem of digital finance, Digital Financial Services, Benefits of DFS, Importance of digital financial transformation. Types of Digital Finance Services, Evolution and Trend of digital finance in India. Case -Study

Unit-2
Teaching Hours:8
Overview of FinTech
 

Definition of Fintech, Traditional financial services vs. today, History of FinTech,. Fintech trends. Factors driving Evolution of FinTech, Overview of Fintech Ecosystem. Fintech applications, Machine Learning and AI: AI/ML Introduction, Application, Changing Business Landscape, Cloud Computing:

Unit-3
Teaching Hours:8
Digitalisation of Payment System
 

Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment platforms & Ecosystem, Open/Neo banking,  ..Digital Payment system of India – Case Study

Unit-4
Teaching Hours:10
Bitcoin and Blockchains.
 

Introduction:4the economic function of currency in the economy.  Problems with issuer¿s credibility. Analysis of bitcoin as a currency. The blockchain as a registration mechanism. The integration of bitcoin and blockchain and issuer’s incentive problems. Possible alternative uses of blockchain technology in the economy and difficulties in its implementation. Use of bitcoin in money laundering. The regulatory debate, CBDC. Current status of blockchain & CBDC in India

Unit-5
Teaching Hours:8
Regtech, Insurtech and BancTec
 

Insurtech: How does InsurTech work, Business model disruption, Aggregators, AI/ML in InsurTech, IoT, and InsurTech, Risk Modelling, Fraud Detection, Processing claims, and Underwriting, Innovations in Insurance Services.

 

Banktech: Regulatory Framework for Product Pricing, loan origination, and servicing, Social media-based profiling, comparison tools and aggregators, Dynamic credit rating, Risk management & underwriting, Using Credit Counsellor Robo/Bot for faster approvals & funding, Utilizing data science tools and machine learning for data mining/ cross sale, Hybrid Lending Products

Unit-6
Teaching Hours:5
The Future of Data-Driven Finance
 

Introduction. Contemporary issues in digital finance and fintech,  Fintech Big trends- looking forward. Case study

Text Books And Reference Books:

Lynn, T., Mooney, J.G., & Rosati, P., & Cummins, M. (2019). Disrupting Finance: FinTech and Strategy in the 21st Century. (DF)  

Essential Reading / Recommended Reading

1. Cheun, D.L.K. (2015). Handbook of Digital Currency, Bitcoin, Innovation, Financial Instruments, and Big Data. Elsevier.

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Evaluation Pattern
Evaluation Pattern
 

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141B - MARKETING AND SELLING SKILLS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This is the basic course in Marketing and Selling Skills where students will get the exposure of Marketing and sales. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing and sales. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding and designing the sales & marketing tactics and strategies.

 

Course Objective:

      To understand and appreciate the concept of marketing & sales in theory and practice

      To evaluate the environment of marketing and develop a feasible marketing &selling plan 

      To understand and apply the STP of marketing (segmentation, targeting, positioning)

      To have an elementary knowledge of consumer behaviour its determinants and selling skills

Course Outcome

CO1: Demonstrate a comprehensive understanding of marketing and sales principles, theories, and their practical applications (RBTL 2)

CO2: Identify the key elements of the marketing environment and their impact on marketing and selling activities. (RBTL 3)

CO3: Apply segmentation techniques to categorize target market segments effectively. (RBTL 3)

CO4: Demonstrate basic selling skills, such as effective communication and relationship building, through practical exercises and simulations. (RBTL 2)

Unit-1
Teaching Hours:8
Unit 1: An Introduction to Marketing
 

Introduction, genesis & evolution of marketing in society, Importance and Scope of Marketing, Elements of Marketing – Need, Want, Demand, Desire, Marketing Philosophies, Mccarthy’s 4P classification, Lauterborn’s 4C’s classification & 4A’s Framework of rural marketing, Product service continuum.

Unit-2
Teaching Hours:6
Marketing Environment ? An Understanding
 

Basics of Marketing Environment, Factors Affecting Marketing Environment, Environmental analysis – SWOT & PESTLE, Marketing Environment in India, Legal & regulatory framework in India, Marketing Mix (Four Ps of Marketing).

Unit-3
Teaching Hours:8
Unit 3: Segmentation, Targeting and Positioning
 

Market Segmentation, Basis of segmentation & its types - Demographic, Geographic, Psychographic and behavioral Segmentation etc, Targeting- Five Patterns of Target Market Selection, Positioning-Concept of Positioning, Perceptual Mapping.

Unit-4
Teaching Hours:6
Unit 4: Product Life Cycle and Consumer Behaviour
 

Product Life Cycle concept, marketing implications of PLC stages, corresponding strategies, dealing with competition, Perceptual Mapping, Consumer Behaviour – Rational V/s Emotional, Consumer proposition & acquisition process, buying motives, its types, Consumer Behaviour process

Unit-5
Teaching Hours:10
Unit 5: Selling ? An Introduction
 

Nature, Meaning and Significance of Sales Management and Personal selling; Evolution of Sales Management, Role of Selling in Marketing, Characteristics of a successful Salesman; Types of Selling, Selling Functions, Sales Funnel; Process of Effective Selling: Sales strategies; Prospecting: Meaning, process & methods; Ways to approach a customer

Unit-6
Teaching Hours:7
Unit 6: Effective Sales management and Sales Force Organisation
 

Sales presentation; Handling objections; Closing a sale; Current issues in sales management; Case lets and applications, Meaning of Sales Force Management; Determining the sales force and size of the sales force, Introduction to: Sales organization concepts; Sales territories

Text Books And Reference Books:

Text Books: 

  1. Kotler, P., & Keller, K. (2015). Marketing management 15th edition. Prentice Hall.
  2. Kotler, P. (2013). Marketing management: A south Asian perspective.  13th edition, Pearson Education India.
  3. Panda, T. K., & Sahadev, S. (2nd Edition, 2011). Sales and distribution management. Oxford Publication.
  4. Spiro, R. L., Rich, G. A., & Stanton, W. J. (12th Edition, 2008). Management of a sales force. McGraw-Hill/Irwin.

 

 

 

Essential Reading / Recommended Reading

Suggested Readings: 

  1. Ramaswami, S., Namakumari. S,(2013) marketing management–Global Perspective Indian Context, Macmillan Publishers India Ltd, 5th Edition
  2. Rajan Saxena, Marketing Management, (2009) 4th edition, Tata McGraw-Hill Education
  3. Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases special Indian 14th Edition Tata Mc Graw Hill.
  4. Czinkota, Kotabe, Marketing Management, II edition, Thomson Publications.
  5. Still, R. R., Cundiff, E. W., & Govoni, N. A. (1988). Sales management: decisions, strategies, and    cases, New Jersey: Prentice-Hall.
  6. Coughlan, A. T., Anderson, E., Stern, L. W., & Adel, I. (2006). El-Ansary. Marketing Channels. Prentice-Hall.
  7. Jobber, D., & Lancaster, G. (2007). Selling and sales management. Painos. Harlow: Pearson Education.
  8. Cron, Decarlo T. E. (2016). Sales Management concepts and cases: Wiley India
  9. Pingali Venugopal (2008). Sales and Distribution Management, Sage Publication 
Evaluation Pattern

CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

BBA141E - UNDERSTANDING OF FINANCIAL STATEMENTS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 Course Description: This course aims at understanding the financial statements published by Indian companies and make a meaningful understanding of the same. The course gives the initiation towards terminology in accounting and takes the readers through Income statement and Balance sheet. The interpretation of the cash flow, Income statement and Balance sheet gives the reader an understanding of fundamentals of the company and gives a sense of financial soundness or not of any company. The growing need of adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Course Outcome

1: Relate to accounting terminologies

2: Explain the components of Financial statements

3: Interpret financial statements

4: Realise the importance of ethics in accounting practices

Unit-1
Teaching Hours:5
Terminologies in Financial Statement
 

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

 

Unit-2
Teaching Hours:10
Understanding Income Statement and Balance sheet
 

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Unit-3
Teaching Hours:10
Cash Flow statements and Notes to accounts
 

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Unit-4
Teaching Hours:10
Interpretation of Financial Statements
 

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Unit-5
Teaching Hours:10
: Ethics in Accounting
 

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

 

Text Books And Reference Books:
  1. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  2. Raman, B. S. (2014). Financial Accounting (1stedi).I & II, New Dehli:United Publishers.
  3. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update)( 6thedi), Cengage Learning.
  4. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi:Himalaya Publishing House.
  5.  Sharma & Sashi Gupta (2020) Management Accounting, Kalyani Publishers 
  6. I M Pandey (2020) Management Accounting, Vikas Publishers 
Essential Reading / Recommended Reading

Financial Accounting By SP JAIN & NArang , Kalyani Publishers, Noida

Evaluation Pattern

Total 50 marks . 

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper .There is no MSE or ESE 

BBA141F - SUSTAINABILITY?AND GREEN MARKETING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Course Objectives: This course intends

 

  • To examine green marketing and its importance from the perspective of consumers and businesses.

  • To evaluate evidence of emerging green consumer segments and how marketers address those needs.

  • To explain the current state of the environment resulting from past and present human consumption practices.

  • To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

 

 

Course Outcome

CLO1: Analyze green marketing and its importance from the perspective of consumers and businesses.

CLO2: Assess evidence of emerging green consumer segments and how marketers address those needs.

CLO3 : Interpret the current state of the environment resulting from past and present human consumption practices.

CLO4: Discuss the opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

Unit-1
Teaching Hours:10
Introduction to Sustainability and Fundamentals of Green Marketing
 

Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing

Unit-2
Teaching Hours:10
Segmentation of Green Marketing
 

Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.

Unit-3
Teaching Hours:10
Green Marketing Initiatives
 

Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals

Unit-4
Teaching Hours:10
Environmental consciousness
 

 

Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste

Unit-5
Teaching Hours:5
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

Text Books And Reference Books:
  1. Ottman, J. A. (2011). The new rules of Green Marketing: Strategies, tools, and inspiration for Sustainable Branding. Barrett-Koehler Publisher. 

  2. Ottman, J. A. (2001). Green Marketing: Opportunity for Innovation. NTC Business Books.

  3. Dahlstrom, R. (2011). Green Marketing Management. South-Western Cengage Learning.
Essential Reading / Recommended Reading
  1. Esty, D. C., & Simmons, P. J. (2011). The green to gold business playbook: How to implement sustainability practices for bottom-line results in every business function. Wiley. 

  2. Grant, J. (2009). The Green Marketing Manifesto. Wiley.  
Evaluation Pattern
CIA 1: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

 

BLS141 - INTRODUCTION TO BIOLOGY (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:03

Course Objectives/Course Description

 

 This course introduces students to the basic principles of biology. Students will learn about the organization of life, including the cell theory and taxonomy, the chemistry of life, genetics, evolution, and ecology. The course will also cover current issues in biology such as biotechnology and environmental sustainability.

Course Outcome

CO1: Students will be able to describe the fundamental principles and concepts of biology, including the organization of life and the chemistry of living systems.

CO2: Students will be able to explain the role of genetics in inheritance, diversity, and evolution.

CO3: Students will be able to analyze the impact of human activities on the environment and the measures that can be taken to promote sustainability.

CO4: Students will be able to evaluate the ethical implications of advances in biotechnology and their impact on society.

Unit-1
Teaching Hours:15
Introduction to Biology
 

 

The scientific method and experimental design; The organization of life: cells, tissues, organs, and organ systems; Taxonomy and the diversity of life; Chemical elements and molecules essential to living systems

Unit-2
Teaching Hours:10
Genetics and Evolution
 

 

Mendelian genetics and inheritance patterns; DNA structure and function, gene expression and regulation; Genetic diversity and evolution; Natural selection and adaptation

Unit-3
Teaching Hours:10
Ecology and Environmental Biology
 

 

Ecosystems and biomes; Population dynamics and community interactions; Biodiversity and conservation; Human impact on the environment and sustainability

Unit-4
Teaching Hours:10
Biotechnology and Ethics
 

 

Applications of biotechnology in medicine, agriculture, and industry, Ethical issues related to biotechnology; The impact of biotechnology on society; Regulations and policies related to biotechnology

Text Books And Reference Books:
  1. Campbell, N. A., & Reece, J. B. (2018). Biology (11th ed.). Pearson.
  2. Freeman, S., Quillin, K., Allison, L., Black, M., Taylor, E., & Podgorski, G. (2017). Biological Science (6th ed.). Pearson.
Essential Reading / Recommended Reading
  1.  Begon, M., Townsend, C. R., & Harper, J. L. (2006). Ecology: From Individuals to Ecosystems (4th ed.). Blackwell Publishing.
  2. Ricklefs, R. E., & Relyea, R. A. (2019). The Economy of Nature (8th ed.). W.H. Freeman.

  3. Kuby, J., Owen, J., & Kindt, T. J. (2019). Kuby Immunology (8th ed.). W.H. Freeman.

  4. Thompson, P. B., & Kaplan, D. M. (2019). Encyclopedia of Food and Agricultural Ethics (2nd ed.). Springer.

Evaluation Pattern

Attendance and Class Participation- 10%

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

 

CHE141B - NUTRICHEM (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course gives an insight into nutrition and its importance in leading a healthy life.

 

Course Outcome

CO1: Discuss about nutrition and its importance in leading a healthy life.

CO2: Explain the elements of nutrition and dietry requirement.

CO3: Summerise about food analysis, food microbiology and therapeutic nutrition

Unit-1
Teaching Hours:5
Fundamentals of nutrition
 

FaFactors Influencing Food Selection: Flavours, appearance and other aspects of food,     Demographics Culture and Religion, Health, Social-Emotional Influences, and Environmental Concerns, Food Industry and the Media.

Unit-2
Teaching Hours:4
Basic Nutrition Concepts
 

NNutrition, Energy content in food, Nutrients, Nutrient Density, Characteristics of a Nutritious Diet.

Unit-3
Teaching Hours:6
Nutrient Recommendations
 

Dietary Reference Intakes, Digestion, Absorption, and Metabolism, Gastrointestinal Tract and secretions, Food groups, Organic Foods, GM foods.

Unit-4
Teaching Hours:6
Nutrition biochemistry
 

Elements of nutrition - Dietary requirement of carbohydrates, lipids and proteins. Biological value of proteins. Concepts of protein quality. Protein sparing action of carbohydrates and fats. Essential amino acids, essential fatty acids and their physiological functions.

Unit-5
Teaching Hours:3
Vitamins
 

Dietary sources, biochemical functions, requirements and deficiency diseases associated with vitamin B complex, C and A, D, E and K vitamins.

Unit-6
Teaching Hours:3
Minerals
 

Nutritional significance of dietary sodium, potassium, calcium, phosphorus, magnesium, iron, iodine, zinc and copper.

Unit-7
Teaching Hours:2
Malnutrition
 

Prevention of malnutrition, supplementary foods.

     

Unit-8
Teaching Hours:2
Food science and food analysis
 

Food additives and preservatives.

Unit-9
Teaching Hours:6
Food microbiology
 

Food safety, Fermentation, food spoilage and food borne pathogens, food processing.

 

Unit-10
Teaching Hours:6
Therapeutic nutrition
 

Life style diseases and personalized nutrition therapy, nutraceuticals and its classifications.

Unit-11
Teaching Hours:2
Public nutrition
 

Health organizations, NGO’s etc. 

Text Books And Reference Books:

[1]  Ganesh Narayanan Chauhan,  5th ed Foods that heal. Popular Book Depot 2012

[2]   Mohinder Singh, 2nd ed. Health and  food Gyan Publishing House 2003.

[3]   S. A. Iqbal and Y. Mido 1st ed Food Chemistry. Discovery Publishing House, 2008.

Essential Reading / Recommended Reading

[1]  Kittler and Sucher, 5th ed. Food and Culture Thomson Wadsworth 2007.

[2]   Anita Tull, 3rd Food Nutritioned.Oxford University Press, 1997.

            

Evaluation Pattern

No.

Component

Schedule

Duration

Marks

CIA1

Assignment/quiz/group task/ presentations

Before MST

--

10

 

CIA2

Mid-Sem Test

[MST]

2 Hrs (50 marks)

25

CIA3

Assignment/quiz/group task/ presentations

After MST

--

10

CIA3

Attendance (75-79 = 1, 80-84 = 2, 85-89 = 3,

90-94 = 4, 95-100 = 5)

--

5

ESE

Internal

2 Hrs (50 marks)

50

Total

100

Final score is calculated out of 50

 

COM141 - FUNDAMENTALS OF ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Outcome

CO1: Define the concepts and terminology used in accounts.

CO2: Compare the book prepared through Single Entry System and Double Entry System.

CO3: Prepare the basic subsidiary books required by a business.

CO4: Rearrange the information in Journal to prepare the ledger accounts, Trial Balance and Financial Statements.

CO5: Compare and comment on the basic information provided by the Financial Statements of Real Companies and other organizations.

CO6: Analyse the Financial Statements of different organizations and take decisions.

Unit-1
Teaching Hours:5
Introduction to Accounting:
 

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External users of accounting information and their needs. Qualitative Characteristics of Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Unit-2
Teaching Hours:7
Books of Original Entry
 

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Unit-3
Teaching Hours:8
Preparation of Ledger and Trial Balance
 

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance.

Unit-4
Teaching Hours:12
Final Accounts
 

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Unit-5
Teaching Hours:13
Analysis and Interpretation of Financial Statements
 

Methods of analysis of financial statements, techniques of analysis and interpretation – Comparative Income Statements, Comparative Balance Sheets, Common Size Income Statements, Common Size Balance Sheets, Trend Analysis, Ratio Analysis (problems on the above topics).

Text Books And Reference Books:

Grewal, T. S. (2020). Double Entry Bookkeeping. Delhi: Sultan and Sons.

Jain, S. P & Narang, K. L (2020). Advanced Accountancy (Vol 13 & Vol2). Kalyani Publication

Essential Reading / Recommended Reading

1. Raman, B. S (2016). Accountancy. Mangalore: United Publishers.

2. Khan,M.Y.&.Jain,P.K.(2021)Management Accounting(8ed). NewDelhi: TataMcGraw Hill

3. Arora,M.N. (2016).Cost and Management Accounting(3ed). Mumbai: Himalaya Publishing House.

Evaluation Pattern

CIA I - 25 marks]

Other teste - 20 marks

Final Exam - 50 marks

Attemdance - 5 marks

 

COM143 - ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Entrepreneurship is not just about start-ups: it is a topic that is rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal Issues Including intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan for a new venture.

Course Outcome

CO 1: Discuss the fundamental concept and emerging trends of entrepreneurship.

CO 2: Elaborate the entrepreneurial process and classify the different styles of thinking.

CO 3: Develop and summarize the creative problem-solving technique and types of innovation.

CO 4: Compile the legal and regulatory framework and social responsibility relating to entrepreneur.

CO 5: Create a business model for a start-up.

CO 6: Build competence to identify the different sources of finance available for a start-up and relate their role in different stages of business.

Unit-1
Teaching Hours:9
Introduction to Entrepreneurship
 

Evolution, Characteristics, Nature of Entrepreneurship, Types, Functions of Entrepreneur, Distinction between an Entrepreneur and a Manager, Concept, Growth of Entrepreneurship in India, Role of Entrepreneurship in Economic Development, Emerging trends of contemporary entrepreneurship – Information and Communication Technology (ICT), Globalisation, changing demands, unemployment, changing demographics, Institutional support, ease of entry in the informal sector

Unit-2
Teaching Hours:9
The Entrepreneurial Process
 

Steps in the Entrepreneurial Process: Generating Ideas, Opportunity Identification, Business concepts, Businessconcepts,Resources(Financial,PhysicalandHuman), Implementing and managing the venture, Harvesting the venture, Design Thinking, Systems Thinking, Agile thinking and Lean thinking Blue Ocean Strategy, Role and relevance of mentors, Incubation cell, Methods of brainstorming ideas.

 

Unit-3
Teaching Hours:9
Creativity and Innovation
 

Creativity, Principles of creativity, Source of New Idea, Ideas into Opportunities. CreativeProblemSolving:Heuristics,Brainstorming,Synectics, ValueAnalysisInnovationandEntrepreneurship: Profits and Innovation, Principles of Innovation, Disruptive, Incrementaland Open innovations, Nurturing and Managing Innovation, Globalization, Concept andModelsofInnovation, MethodsofprotectingInnovationandcreativity,SignificanceofIntellectualPropertyRights,Patents & Copy right, Business Model Canvas, and Lean Management. 

Unit-4
Teaching Hours:9
Entrepreneurship Practice
 

EssentialsofBusinessOwnership:Typesofventures,RiskandBenefits,LegalandRegulatoryFramework,EthicsandSocialResponsibility,MarketResearch(ventureopportunityscreening), Feasibility Analysis, Introduction to the Business Plan, Developing the BusinessModel for starting a new venture, E-Commerce and Growing the Venture: The Internet andits impact on venture development

Approaches to E-Commerce, Strategies for E-CommerceSuccess,The nature of international entrepreneurship and their importance

Unit-5
Teaching Hours:9
Sources of raising capital
 

Different sources of financing for start-ups, stages of financing involve in start-ups, advantages and disadvantages of the different sources of financing, Mezzanine finance, Specific financial assistance from government and financial institutions to promote entrepreneurship, Venture Valuation Methods

Text Books And Reference Books:
  1. Allen,K.R.(2011), “LaunchingNewVentures:AnEntrepreneurialApproach”,6thEdition.Mason,Ohio: South-WesternCengage Learning.
  2. Kuratko,DonaldF.Entrepreneurship:(2010) Theory,Process,Practice9thEdition.Mason,Ohio: South-WesternCengage Learning
Essential Reading / Recommended Reading
  1. Scarborough,N.M.(2011),“EssentialsofEntrepreneurshipandSmallBusinessManagement”,6thEdition. NewJersey:PrenticeHall.
  2. Verstraete,T.and Jouioson-Laffitte,E.(2012),“ABusinessModelforEntrepreneurship”,
  3. Cheltenham:EdwardElgarPublishingLtd.
  4. Poornima Charantimath,(2007) “EntrepreneurshipDevelopment-SmallBusinessEnterprise”,Pearson Education.
  5. RoberDHisrich,MichaelPPeters,DeanAShepherd,(2007), Entrepreneurship,(6ed.), The McGraw-Hillcompanies.
  6. RajivRoy,(2011),Entrepreneurship,(2ed.)OxfordUniversityPress
Evaluation Pattern

CIA I (a) Multiple Choice Questions (MCQ)

CIA I (b) Video Content Creation

 

CIA II Case Study Analysis

 

CIA III (a) Multiple Choice Questions(MCQ)

CIA III (b) Business Plan Creation + VIVA

 

CIA I (a): Week 1 & 2: MCQ (5 Marks)


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 05-08-2023.  This would be an individual assessment with a set of 10 questions, 5 each from unit 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA I (b) Preparing a video interview of an Entrepreneur (Individual Assignment) 10 marks

Every student shall identify an entrepreneur and prepare a 15 minutes video interview on them.  Orientation about the video preparation shall be given by the respective faculty in the first week of the semester itself. Later a Google spreadsheet of students list shall be sent to the students.  Within a week the students need to enter the name of the entrepreneurs identified so as to avoid repetition in their selections and start preparing the interview. Once the entrepreneur is finalized, an orientation about plagiarism policies shall be given by the faculty.  The last date of the video submission is 10-08-2023, before 06:00 PM.  Inability to submit the video on or before the due date should be priorly intimated to the faculty.  Any delay in submission without prior consent or approval shall lead to a penalty of marking the student ZERO in this component. 

 

The video shall be assessed based on the following rubrics. Report submitted will be valued for 10 marks.

More details of the report:

 

  1. The video should include genesis, growth, management contributions, challenges, how they overcome, achievements, major entrepreneurship inferences.
  2. References and sources should be mentioned as per APA 6th Edition, towards the end of the video.
  3. The video interview should be a minimum of 15 minutes.
  4. Last date for submission 10th August 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA II - Case Study (15 marks)

Group of not more than six members in a team will be formed randomly in the class based on the subject teacher’s discretion. Each group shall gather content and solve the assigned case study and submit a written report of the same. Report shall include the introduction to the case, highlights and objectives, conceptual definitions, detailed analysis, findings and suggestion, conclusion.  Groups are free to use all authentic sources to gather information. Once the case study is finalized, an orientation about case analysis, report writing, and plagiarism policies shall be given by the faculty.  The last date of the case analysis report submission is 30-09-2022, before 06:00 PM.  The report can be supported with article reviews, statistical facts and examples and book references.


More Details of the Report:

1.      Case Study has to be based on growth of Entrepreneurship in India or Emerging trends of contemporary entrepreneurship.

 

  1. References as per APA 6th Edition, and Appendix.
  2. Detailed analysis of the problem and alternatives available should form part of the report.
  3. The written report should be a minimum of 6 pages.
  4. Last date for submission 30th September, 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two marks. 

 

CIA III (a): Week 15 & 16: MCQ (5 Marks)

 


Google Form/Google Classroom based Quiz consisting of MCQs to test the basic concepts relating to Unit 1 and 2. The date of examination is on or before 02-11-2023.  This would be an individual assessment with a set of 10 questions, 5 each from Units 1 and 2.  The details of this assignment, and the penalties for not attending shall be posted in the Google Classroom.

 

CIA III (b) Business Plan and viva-voce (10 marks)


The same group allotted for Case Study report shall continue. Once the idea for the business plan is finalized, an orientation about various components of the business plan, report writing, and plagiarism policies shall be given by the faculty. However, every student shall contribute in the construction of a
creative and technical business plan in detail consisting details from idea to implementation stage. The report will be valued for 10 marks by a panel of three external reviewers. The assessment criteria shall be discussed and finalized before the final submission and in consonance with the inputs and suggestions 
of the reviewers identified.  This criterion shall also be presented and discussed with the students prior to the final submission.  Though this is a group assignment, the assessment of the contribution of each student would be done individually.

More Details of the Report:

§  The report shall include details on value proposition, business and revenue model, sustainability

§  The written report should be a minimum of 10 pages.

§  References as per APA 6th Edition, and Appendix.

Last date for submission 5th November 2023, late submission within two days of the scheduled date, will carry a penalty deduction of two mark 

COM145 - CREATIVE ADVERTISEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:45
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO2: To become familiar with the approaches and forms of advertising

CO3: To gain technical knowledge in the development of advertising for a company

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-1
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Environment,Professional Ethics,
Creativity and Aesthetics

 

Introduction to Creativity- The creativity process- Difference between a creative mind and non creative mind- Patterns of thoughts indicating creativity- How to bring out your creative genius- Philosophy of Aesthetics - Introduction to Creative works of the century

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-2
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Functions and Forms of Advertising

 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of Branding and Advertising- Meaning of Advertising, Creative Ad makers and Advertising Agencies in India and World - Indian and Foreign creative advertisements, the controversial advertisements- The most memorable advertisements - Highly impactful and Creative advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives; DAGMAR approach; Advertising campaign planning process. The art of copywriting; Advertising copy testing; Creativity in communication; motivational approaches; types of appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,Environment,
Elements and Principles of Design

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

 Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction, Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
 
Syllabus Unit Mapping
1.Development Needs:Global,
2.Skill Focused:Employability,
3.Integration of Cross Cutting Issues:Professional Ethics,
Designing Advertisements

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

 

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple ideas- Creative concept development process- creative brainstorming- creative differences- editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad- choosing –-choosing layout- -choosing Typefaces

Text Books And Reference Books:

Batra, A. M. (2010). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

 

  • Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

  • Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

100 marks divided into 20 marks each assignment.

COM146 - INTRODUCTION TO EXCEL FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides the knowledge base for understanding the workings of Excel. The primary objective of the course is to familiarize the students with the basics of Microsoft excel. The course introduces the students to financial analysis. Further, the course also deals with the practical application of Microsoft Excel in day-to-day business activities. As a prerequisite, the students should have basic knowledge of computers and MS Office.

Course Outcome

CO1: To provide students with the fundamental knowledge of the use of computers in business.

CO2: To provide exposure to the students on MS Office Excel.

CO3: To apply MS excel functions in business.

Unit-1
Teaching Hours:12
Introduction to Excel
 

Understanding the concept of a spreadsheet - Identifying the components of a spreadsheet

 

Navigating the Excel interface – Comparison of various version of Microsoft excel - Creating a new spreadsheet- Entering data into cells - Formatting data (fonts, colors, borders) - Adjusting column width and row height - Merging and splitting cells - Basic Excel functions: Structure of an excel function, functions such as SUM (), MIN (), MAX (), AVERAGE (), COUNT (), AUTOSUM, AUTOFILL. Working with an Excel List: Understanding Excel List Structure, Sorting a List Using Single Level Sort, Sorting a List Using Multi-Level Sorts, Using Custom Sorts in an Excel List, Filter an Excel List Using the AutoFilter, Creating Subtotals in a List, Format a List as a Table, Using Conditional Formatting to Find Duplicates, Removing Duplicates.

Unit-2
Teaching Hours:2
Validation
 

Excel Data Validation: Understanding the Need for Data Validation, Creating a Validation. List, Adding a Custom Validation Error, Dynamic Formulas by Using Validation Techniques – Protecting range, formula, entire workbook – inserting header and footer

Unit-3
Teaching Hours:6
Excel PivotTables
 

Understanding Excel PivotTables, Creating an Excel PivotTable, Modifying Excel PivotTable Calculations, Grouping PivotTable Data, Formatting PivotTable Data, Drilling Down into PivotTable Data, Creating Pivot Charts, Filtering PivotTable Data, Filtering with the Slicer Tool

Unit-4
Teaching Hours:9
Conditional Functions and Working with Large Excel Data Sets
 

Conditional Functions: Working with Excel Name Ranges, Using Excel's IF () Function, Nesting Functions, Using Excel's COUNTIF () Function, Using Excel's SUMIF () Function, Using Excel's IFERROR () Function. Working with Large Sets of Excel Data: Using the Freeze Panes Tool, Grouping Data (Columns and/or Rows), Consolidating Data from Multiple Worksheets. Printing of excel worksheet – alignment, printing of selection, range, entire workbook – mail merge using excel

Unit-5
Teaching Hours:9
LookUp, Text Based Function and financial function
 

Excel's Lookup Functions: Using Excel's VLOOKUP() Function, Using Excel's HLOOKUP() Function, Using Excel's INDEX() and MATCH() Functions. Excel's Text-Based Functions: Using Excel's functions such as LEFT(), RIGHT() and MID(), LEN(), SEARCH(), CONCATENATE(). Time value of money - present value of money - capital budgeting, Net present value, Internal rate of return. Statistical function - Introduction to macros. Creation of simple macro functions

Text Books And Reference Books:

Microsoft Excel 2016 Step by Step Curtis Frye, Microsoft Press, A division of Microsoft Corporation, 2015 edition.

Essential Reading / Recommended Reading

Microsoft Excel Essential Hints and Tips Fundamental hints and tips to kick start your Excel skills By Diane Griffiths Published, 2015 edition

 

Excel 2010 Formulas, by Wiley Publishing, 2010 Edition.

Evaluation Pattern

MCQ Test and Practical excercise 

CSC000-1M - DCF AND C PROGRAMMING (2023 Batch)

Total Teaching Hours for Semester:25
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This is an introductory course that provides required knowledge about digital fundamentals of computers, logic building and introduction to C programming. The course starts with an introduction to number systems and its applications in computers. The first part of the course covers a few topics like number systems, and logic gates. The discussion about working of basic adders like half adder, full adder, and parallel adder are dealt with. The second part of the course covers problem solving techniques and logic building using tools like flowchart and algorithm. This course also introduces the basic concepts of C programming language. Course includes a few exercises to make sure the student has not only gained the knowledge but can also apply and execute it.

Course Outcome

CO1: Understand the various number systems and their representation.

CO2: Analyse real life problem statements to enhance problem solving skills using flowchart and algorithm

CO3: Develop a C program that is the foundation of any programming language

Unit-1
Teaching Hours:12
Computer Electronics
 

Number System - Decimal, Binary, Octal, Hexadecimal, Binary Arithmetic - Addition, Subtraction, Multiplication, Division, Digital Logic - AND, OR, NOT, NAND, NOR gates, Working of Half Adder, Full Adder, and Parallel Adder- Demonstration of working of Combinational and sequential circuits.

Unit-2
Teaching Hours:6
Problem Solving Techniques
 

Problem definition - Problem Analysis, Design of Problems - Algorithm - Flowchart - Basic programming constructs - sequential, selection, Iteration.

Unit-3
Teaching Hours:7
Introduction to C programming
 

Structure of a C program - constants, variables and keywords. Expressions – Statements – Operators – Arithmetic, Unary, Relational and logical, Assignment, Conditional. if, if..else, for Loop.

Text Books And Reference Books:

1. Floyd, Thomas L: Digital Computer Fundamentals, 11 th Edition, Pearson International, 2015.

2. Balagurusamy E., Programming in ANSI C, 6 thEdition,Tata McGraw-Hill,2012.

3. Deitel H M and Deitel P J, C - How to Program, 5 thEdition, Prentice-Hall, 2006.

Essential Reading / Recommended Reading

1. Floyd, Thomas L: Digital Computer Fundamentals, 11 th Edition, Pearson International, 2015.

2. Balagurusamy E., Programming in ANSI C, 6 thEdition,Tata McGraw-Hill,2012.

3. Deitel H M and Deitel P J, C - How to Program, 5 thEdition, Prentice-Hall, 2006.

Evaluation Pattern

ESE-50%

CIA-50%

CSC101-1 - DIGITAL COMPUTER FUNDAMENTALS AND C PROGRAMMING (2023 Batch)

Total Teaching Hours for Semester:90
No of Lecture Hours/Week:6
Max Marks:150
Credits:4

Course Objectives/Course Description

 

Course Objectives

The course provides the fundamentals of C programming, number systems, Boolean algebra and logic gates. The C programming helps the students to solve problems through logical thinking and basic digital logic helps the students to understand the concepts of number systems and Boolean algebra.

 

Course Outcome

Unit-1
Teaching Hours:12
INTRODUCTION TO COMPUTERS & NUMBER SYSTEMS
 

Different number systems and their conversions (Decimal, Binary, Octal and Hexadecimal) Binary arithmetic - Addition, subtraction, multiplication and division of binary numbers, 1’s and 2’s complement, Coding – BCD, Gray and ASCII.  Boolean Algebra -Boolean operations and expressions, Laws and rules of Boolean algebra, DE Morgan’s Theorem, Boolean expressions, Simplification of Boolean expression.

 

Unit-2
Teaching Hours:18
INTRODUCTION TO C AND CONTROL STRUCTURE
 

 

Data type Declaration.  The Decision Control Structure - The if - if-else- Nested if-else statements. Decisions Using switch - The Loop Control Structure While Loop - for Loop - break Statement - continue Statement- do-while Loop.

Lab Exercises: -

Program to implement conditional statements.

Program to implement the concepts of while loop, for and do while loops.

Program to implement the switch and nested switch statements

 

Unit-3
Teaching Hours:20
ARRAYS
 

A Simple Program Using Array -  Array Initialization - Two  Dimensional Arrays-  Initializing a 2-Dimensional Array - Memory Map of a 2-Dimensional Array – Strings - Standard Library String Functions - strlen( ) - strcpy( ) - strcat() - strcmp() - Two-Dimensional Array of Characters.
Lab Exercises: -

Program to implement 1D array concept and 2D array concepts

program to implement multidimensional array

Program based on string concepts.

 

Unit-4
Teaching Hours:20
FUNCTIONS AND POINTERS
 

Function - Passing Values between Functions - Scope Rule of Functions -  Calling Convention - Return Type of Function - Call by Value and Call by Reference -  An Introduction to Pointers - Pointer Notation – Recursion.

Lab Exercises: -

Program to implement functions.

Program demonstrating recursion functions.

 

Program to implement pointer expression

Unit-5
Teaching Hours:20
MACROS AND STRUCTURES
 

Introduction to macros, Structures - Declaring a Structure - Accessing Structure Elements - Storing structure elements and Unions.

Lab Exercises: -

Program to demonstrate call by value and call by reference.

Program to demonstrate structures and union.

Program to implement nested structures

 

Text Books And Reference Books:
  1. Yashavant P. Kanetkar, Let Us C, 15th Edition, BPB Publications, 2012.


Essential Reading / Recommended Reading
  1. Byron Gottfried and Jitender Chhabra, Programming with C, 3rd Ed, Tata McGrawHill, 2010.
  2. Balagurusamy E, Programming in ANSI C, 4th Edition, Tata-McGraw-Hill, 2007.
  3. Deitel H M and Deitel P J, C - How to Program, 7th Edition, Prentice-Hall, 2012.
  4. Susant K Rout, Cimple,C, Tata-McGraw-Hill Publishing Company Ltd., 2016.

 

Evaluation Pattern

ESE - 50%

CIA - 50%

CSC162-1 - DATA ANALYSIS USING SPREADSHEET (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Objectives

This course will provide students with hands-on experience and skills with a spreadsheet. Students will learn the various functions and commands of the spreadsheet as well as how to plan, create, and program spreadsheets for common business applications. It is appropriate for accounting and business majors, programmers and spreadsheet application developers. 

 

Course Outcome

CO1: To use and leverage on the functionalities of spreadsheet

CO2: To familiarize the students with process and techniques of data analysis with the use of spreadsheet

CO3: To enable students to apply and take logical decisions

Unit-1
Teaching Hours:8
BASICS OF EXCEL
 

Exploring Data Types - Number Formatting - Working with Rows and Columns - Cells and Ranges - Working with Tables - Sorting and filtering a table - Applying a theme - Using AutoRecover - Password-Protection - Exploring Excel Templates

Lab Exercises:

 

  1. Simple arithmetic

  2. Text functions, Date and Time functions

Unit-2
Teaching Hours:8
FORMULAS AND FUNCTIONS
 

Using operators in formulas - Using functions in formulas - Using Formulas in Tables - Text Functions - Advanced Text Formulas - Date-Related Worksheet Functions - Time-Related Worksheet Functions - Working with Single-Cell Array Formulas 

Lab Exercises:

3.Logical operations

4.Decision making conditional statements

 

Unit-3
Teaching Hours:9
VISUALIZATION
 

Creating and Customizing a Chart - Choosing a chart type - Experimenting with different styles - Experimenting with different layouts - Line charts - Pie charts - XY (scatter) charts - Bubble charts - Radar charts - Histogram charts - Pareto charts - Waterfall charts - Box & whisker charts - Treemap charts 

 Lab Exercises:

5.Look up functions

6.Working with arrays

 

Unit-4
Teaching Hours:10
ANALYSING DATA WITH EXCEL
 

Importing Data - Data Cleanup Techniques - Exporting Data - Creating a Pivot Table Automatically Creating a Pivot Table - Manually Working with Nonnumeric Data - Creating Pivot Charts - Types of What-If Analyses - Data Sources for Get & Transform 

Lab Exercises:

7.Exploring different types of charts

8.Working with Pivot table 

Unit-5
Teaching Hours:10
PROGRAMMING EXCEL WITH VBA
 

Introducing VBA Macros - Creating VBA Macros - Recording VBA macros  - Examining the macro - Testing the macro - Editing the macro - Writing VBA code - How VBA works - Objects and collections - Properties - Methods - Variables 

Lab Exercises:

9.Data analysis for a use case

10.Creation of VBA Macro

 

Text Books And Reference Books:

 

  1. Excel 2016 Bible, John Walkenbac, Wiley, 1st Edition, 2015.

Essential Reading / Recommended Reading
  1. Excel 2019 All-in-One for Dummies, Greg Harvey, For Dummies, 1st edition, 2018. 

  2. Slaying Excel Dragons, Mike Girvin, Holy Macro! Books, 1st edition, 2016.

 

Evaluation Pattern

ESE - 50%

CIA - 50%

DMT143 - INTRODUCTION TO ACTING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:2
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This introductory course explores fundamental acting techniques, including character development, improvisation, and emotional expression. Engage in various acting exercises and scene work to enhance students' understanding of the craft. This course further develops confidence and creativity as the students delve into the art of storytelling through performance.

Course Outcome

CO1: Recognise and explain the basics of acting.

CO2: Demonstrate and interpret the interrelationship between speech, movement and text.

CO3: Relate and experiment with the interconnection between text and acting design.

CO4: Apprise and critique the role of the actor as a performing medium.

CO5: Design and develop original piece of work.

Unit-1
Teaching Hours:15
Voice and Speech
 

This unit delves into the artistry of vocal expression and its profound impact on theatrical performance. Through rigorous vocal exercises and comprehensive training, students will develop various vocal techniques, mastering the nuances of pitch, tone, resonance, and articulation. Emphasizing voice integration with the actor's body and emotions, this transformative learning experience empowers students to deliver compelling, authentic, and emotionally resonant performances on stage and beyond.

Unit-2
Teaching Hours:15
Actor and the Stage
 

This unit delves into the essence of captivating stage presence, refining students' gestures and body language skills. Participants will learn to create profound connections with their co-actors through immersive exercises, fostering authentic and compelling performances. Embark on a transformative journey, honing acting prowess and embracing the art of storytelling.

Unit-3
Teaching Hours:15
Actor and the Text
 

This unit delves into captivating interplay between the actor and the text. Explore the essence of character portrayal through an in-depth analysis of themes, situations, and scenes within various dramatic texts. Uncover the art of embodying diverse roles, harnessing emotional depth, and expressing emotions. 

Text Books And Reference Books:

Stanislavski, C. (1989). Actor Prepares. Taylor & Francis Group.

Chekhov, M. (1953). To the actor: On the technique of acting. Harper & Row.

 

Essential Reading / Recommended Reading

Merlin, B. (2017). Acting: The Basics. Taylor & Francis Group.

Kahan, S. (1991). Introduction to acting (3rd ed.). Allyn and Bacon.

 

Evaluation Pattern

Mode of Assessment - Final Assessment

  • Performance Presentation - 100 Marks

DSC141 - PRINCIPLES OF DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

To provide a strong foundation for data science and the application area related to it, train toexplore the process of data pre-processing and machine learning, and to inculcate the importanceof ethics while handling data and problems in data science. To provide students with a fundamental understanding of the digital computing concepts from a hardware and software perspective.

 

Course Outcome

CO1: Understand the fundamental concepts of data science.

CO2: Explore the concepts of data pre-processing and visualization.

CO3: Learn the basic concepts of machine learning.

CO4: Practice the ethics while handling data

Unit-1
Teaching Hours:14
Introduction
 

INTRODUCTION TO DATA SCIENCE

What is data science? – Why data science? – Data science venn diagram – Terminologies – Application case studies. Types of data – Structured vs unstructured data – Quantitative vs qualitative data – Four levels of data.

Data Science Ethics – Doing good data science – Owners of the data - Valuing different aspects of privacy - Getting informed consent - The Five Cs – Diversity – Inclusion – Future Trends.

 

  

Unit-2
Teaching Hours:18
Data Science process and Machine Learning
 

 DATA SCIENCE PROCESS

Five steps of data science – Ask an interesting question? – Obtain the data - Explore the data – Model the data – Communicate and visualize results – Basic question for data explorations – case studies for EDA

 Machine Learning

Machine learning – Modeling Process – Training model – Validating model – Predicting new observations –Supervised learning algorithms-– Unsupervised learning algorithms. 

Unit-3
Teaching Hours:13
Data Visualization
 

DATA VISUALISATION

Communicating data – Identifying visualization – Importance of graphs and statistics – Verbal communication – The why, how and what strategy of presenting.

Text Books And Reference Books:

[1]Sinan Ozdemir, Principles of Data Science learn the techniques and math you need to start making sense of your data. Birmingham Packt December, 2016.

[2]Davy Cielen and Arno Meysman, Introducing Data Science. Simon and Schuster, 2016.

Essential Reading / Recommended Reading

[1]M. Loukides, H. Mason, and D. Patil, Ethics and Data Science. O’Reilly Media, 2018.

Evaluation Pattern

CIA 100%

DSC142 - PYTHON PROGRAMMING FOR DATA SCIENCE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the programming paradigms associated with Python. It provides a comprehensive understanding of Python data types, functions and modules with a focus on modular programming.

Course Outcome

CO1: Understand and apply core programming concepts.

CO2: Demonstrate significant experience with python program development environment.

CO3: Design and implement fully-functional programs using commonly used modules and custom functions.

Unit-1
Teaching Hours:12
INTRODUCTION
 

INTRODUCING PYTHON

Introduction, Python Fundamentals, Features of Python, Components of a Python Program, Understanding the interpreter.

Python basics:

Identifiers, Basic Types, Operators, Precedence and Associativity, Decision Control Structures, Looping Structures, Console input, output.

Practical Exercises:

1.Implement Basic data types, Control structures and operators.

2.Exercise on console input and output.

Unit-2
Teaching Hours:18
Programming Fundamentals
 

PYTHON DATA TYPES

Strings,Lists:Accessingelements,Basic List operations, Built-in methods

Tuples: working with elements, Basic Tuple operation, Tuple methods and Type of Tuples 

Sets: Definition, Set Elements, Built-in methods, basic set operations, Mathematical Set operation, Variety of Sets.

Dictionaries: Defining a dictionary, accessing elements, basic operations, methods.

COMPREHENSIONS and FUNCTIONS

 Comprehensions:ListComprehensions, Set Comprehension, Dictionary Comprehension.

Functions: Defining a function, Types of arguments, unpacking arguments.

Recursive functions.Main module, built-in, custommodules, importing a module.

 

Practical Exercises:

    1. Implement Tuples

    2. Implement Dictionary

    3. Implement Set

    4.ImplementList, Set and Dictionary Comprehensions

    5.Implement Recursive function

 

Unit-3
Teaching Hours:15
Introduction to NUMPY AND PANDAS
 

NUMPY 

Introduction to NumPy, Aggregations Computation on Arrays, Comparisons, Sorting Arrays.

PANDAS

Introduction to Pandas: Data indexing and Selection, Operating on Data, Handling Missing Data.

 

Text Books And Reference Books:

 

[1]Martin Brown, Python:The Complete Reference,     McGraw Hill Publications,4th Edition March 2018.

[2]Yashavant Kanetkar,Aditya Kanetkar, Let Us Python, BPB Publications ,4th Edition 2022.

 

Essential Reading / Recommended Reading

[1]Reema Thareja ,Python Programming using problem solving Approach , Oxford University, Higher Education Oxford University Press, 2017

[2]Zhang.Y      ,An      Introduction     to         Pythonand      Computer            Programming,Springer Publications,2015

Evaluation Pattern

CIA 100%

ECO145 - ECOLOGY AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

Course Outcome

CO1: To evoke a sense of deep ecology and social justice.

CO2: To familiarize the students with the development paradigms and how it affects the ecology.

CO3: To examine the problems behind value designations

Unit-1
Teaching Hours:12
Ecology and Value
 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

Unit-2
Teaching Hours:12
Ecology and Development
 

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Unit-4
Teaching Hours:11
Action Plans
 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

Text Books And Reference Books:

1.      1.Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

Essential Reading / Recommended Reading

1.    1. Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

 

Evaluation Pattern

CIA 1 - 25 Marks

CIA 2- 25 Marks

CIA 3- 50 Marks 

ENG181-1 - ENGLISH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

EST141 - TRAVEL AND TRAVEL NARRATIVES (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Travel Literature is one of the most popular areas of study and research today. Theoretical and practical understanding of travel and Travel Literature has evolved a lot in its journey to the present. We discuss journeys at multiple levels; physical, philosophical, psychological, religious, internal, external etc. The involvement of multidisciplinary perspectives has enriched the whole understanding of travel. Questions like why people travel and what happens when one sets out on a journey becomes so pertinent to the whole discipline. This course will try to engage with the ideas of travel and writing on travel from a chronological and historical perspective. This course will also provide students with a modern and comprehensive way of understanding the world of travel and travel narratives.

 

Course Objective: This course is aimed at providing a comprehensive introduction and survey on the contemporary world of travel and travel narratives. The course is aimed at providing students a direct engagement with the modern theoretical understanding of the travel narratives.

Course Outcome

CO1: Students will be able to understand the history and development of travel literature

CO2: Students will be able to get an idea of Travel narratives in India

CO3: This will provide an introductory peek into the theory of Travel and Travel writing

CO4: Students will Will be able to critically and academically engage with travel writings

Unit-1
Teaching Hours:10
What is Travel ? A Basic introduction
 

Travel is the buzz word of the day. In the fast-changing modern world travel plays a vital role in shaping up thoughts and aspirations of people. People travel for multiple reasons like to enjoy, to study, as a profession, etc and the theoretical understanding of travel needs to be taken into account at the beginning itself. Understanding travel in the light of modern socio-political and economic scenario is also very important in today’s global scenario. These basic positions of the course would enable students to look at travel in a broader context to create a better world with diversity and inclusivity.

Unit-2
Teaching Hours:15
Travel Writing: An Overview
 

This unit is intended to give students an over view of the evolution of the genre of Travel Writing. Some important theories of travel writing will be introduced in this module along with the evolution of travel narratives in India.

Unit-3
Teaching Hours:10
Indian Travel Narratives
 

This module focuses on the evolution of Indian Travel Narratives.

Unit-4
Teaching Hours:10
Women and Travel Writing in India
 

This unit is trying to look at the rise and development of women travellers historically and sociologically. This will enable students to critically evaluate the Indian scenario of travel narratives.

Text Books And Reference Books:

Unit I: What is Travel – Basic introduction

1.     Pratt, Mary Louise. Imperial Eyes: Studies in Travel Writing and Transculturation.Routledge, 1992.

2.     Lislie, Debbie. The Global Politics of Contemporary Travel Writing, Cambridge University Press, 2009 Print.

Unit II: Travel Writing: An Overview

1)    Hulme, Peter, and Tim Youngs, eds., 2002. The Cambridge Companion to Travel Writing. Cambridge: Cambridge UP.

2)    Said, Edward (1983). ‘Traveling Theory.’ The World, the Text, and the Critic. [1982]. Cambridge, MA: Harvard UP. 226–47.

Unit III: Indian Travel Narratives

1)    Bhattacharji, Shobhana(ed). 2008. Travel Writing in India, Sahitya Academy, New Delhi.

        2)    Mandal, Somadatta.  Indian Travel Narratives, Rawat Publications, New Delhi. 2010. 

Unit IV: Women and Travel Writing in India

1.     Ghose, Indira. Women Travellers in Colonial India: The Power of the Female Gaze OUP Delhi 1998 Print. Pp.1-19

2.     Nath, Shivya. The Shooting Star: A girl, her backpack and the World, Penguin 2017.

      

Essential Reading / Recommended Reading

1)    Pratt, Mary louis. 1992. Imperial Eyes, Travel Writing and Transculturation, London: Routledge.

2)    Tagore, Rabindranath. 1962. Diary of a Westward Voyage. Asia Publishing House.

3)    Dalrymple, William. Nine Lives: In Search of the Sacred in Modern India. Bloomsbury, New Delhi.2010.

1.                 4)    Jung, Anees. Unveiling India: A Woman’s Journey, Penguin India,1986.

 5) Bohls, E. A. (1995). Women travel writers and the language of aesthetics, 1716-1818 (No. 13). Cambridge University Press.

 

Evaluation Pattern

Examination and Assessment

Assessment Pattern    

 

20 (CIA 1)

20 (CIA 3)

50 (CIA 2)

50 (End Semester)

CIA I and III can be either written analysis/presentation of a travel narrative analysis of a popular writer of contemporary time, debates or seminar/panel discussions.

Mid semester exam – A written paper on the modules covered for 50 marks. Section A will have questions (6x5 =30 marks). Section B will have 2 analytical questions (10 marks each) to assess conceptual clarity and understanding of the domain.

End-semester exam – Two sections: Section A (30 marks) will have 3 questions (10 marks each) testing the knowledge on the evolution of the genre. Section B (20 Marks)will have 2 conceptual/Analytical question (10 marks each).

EST142 - READING SPORTS AND LITERATURE (2023 Batch)

Total Teaching Hours for Semester:3
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Reading Sports and Literature

Course Description: The Sports and Literature course aims to explore the relationship between sports and literature through the analysis of various literary works. By examining texts that center around sports themes, this course will delve into the cultural, social, and personal aspects of sports as portrayed in literature. Students will develop critical thinking, analytical, and communication skills as they engage with a diverse range of texts, including novels, short stories, poems, and essays. Through class discussions, readings, and written assignments, students will gain a deeper understanding of the literary representation of sports and its significance in society.

Course Objectives:

To analyze and interpret literary works that feature sports themes.

To examine the portrayal of sports in literature and its reflection of cultural and social values.

To explore the personal and psychological dimensions of sports as depicted in literature.

To develop critical thinking and analytical skills through textual analysis.

 

To enhance written and oral communication skills through class discussions and written assignments.

Course Outcome

CO1: To analyze and interpret literary works that feature sports themes.

CO2: To examine the portrayal of sports in literature and its reflection of cultural and social values.

CO3: To explore the personal and psychological dimensions of sports as depicted in literature.

CO4: To develop critical thinking and analytical skills through textual analysis.

CO5: To enhance written and oral communication skills through class discussions and written assignments.

Unit-1
Teaching Hours:8
Introduction to Sports and Literature
 

Defining the relationship between sports and literature

Historical perspectives on sports in literature

 

The role of sports in society and culture

Unit-2
Teaching Hours:8
The Heroic Athlete
 

 

Exploring the archetype of the hero in sports literature

Analysis of sports heroes and their portrayal in literary works

 

Themes of triumph, perseverance, and sacrifice

Unit-3
Teaching Hours:8
Gender and Sports
 

 

Gender representation in sports literature

Examination of gender roles and expectations in athletic contexts

 

Sports as a means of empowerment and resistance

Unit-4
Teaching Hours:8
Sports and Identity
 

 

Sports as a vehicle for personal and collective identity

Intersectionality and the portrayal of race, ethnicity, and class in sports literature

 

The relationship between sports and national identity

Unit-5
Teaching Hours:5
Sports and Coming-of-Age
 

 

Analysis of sports as a backdrop for personal growth and maturation

The challenges and conflicts faced by young athletes in literature

 

Themes of ambition, dreams, and disillusionment

Unit-6
Teaching Hours:8
Sports and Society
 

Unit 6: Sports and Society

Critical examination of the social issues depicted in sports literature

Sports as a reflection of broader societal dynamics

 

Ethics, values, and controversies in the world of sports

Text Books And Reference Books:
  1. "The Natural" by Bernard Malamud
  2. "Friday Night Lights" by H.G. Bissinger
  3. "The Art of Fielding" by Chad Harbach
  4. "Seabiscuit: An American Legend" by Laura Hillenbrand
  5. "The Contender" by Robert Lipsyte
  6. "The Loneliness of the Long-Distance Runner" by Alan Sillitoe
  7. "A Fan's Notes" by Frederick Exley
  8. "The Boys of Summer" by Roger Kahn
  9. "The Sportswriter" by Richard Ford
  10. "Open" by Andre Agassi
  11. "Fever Pitch" by Nick Hornby
  12. "The Crossover" by Kwame Alexander (young adult literature)
  13. "The Runner" by Cynthia Voigt (young adult literature)
  14. "The Absolutely True Diary of a Part-Time Indian" by Sherman Alexie (young adult literature)
  15. "The Fighter" by Michael Farris Smith
Essential Reading / Recommended Reading
  1. "The Boxer" by Joyce Carol Oates
  2. "The Runner" by Don DeLillo
  3. "Blindside" by Michael Lewis
  4. "The Tennis Partner" by Abraham Verghese
  5. "Basketball" by John Updike
  6. "The Chariot" by Ray Bradbury
  7. "The Trophy" by Alberto Alvaro Ríos
  8. "The Catch" by W.P. Kinsella
  9. "In the Ring" by Andre Dubus
  10. "Roller Derby Queen" by Margot Livesey
Evaluation Pattern

CIA 1-20

CIA 2- MSE 50

CIA 3- 30

ESE- 50

EST143 - STORYTELLING, GAMES AND ETHICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description: In the last 20-25 years the field of game studies has evolved significantly. It is globally recognised. Video games have been studied using inter, multi and transdisciplinary methods to understand culture, identity, media, narration and communication. The course will provide a historical, social, cultural and critical foundation about games, digitality, storytelling and its moral and ethical world. This will enable students to understand the connection between identities, moralities and our current engagement with the gaming world. This will help in broadening the interdisciplinary focus and assessment of storytelling in diverse forms and connect it with the ethical issues of the contemporary world.

 

Course Objectives: The course will survey the evolution of ideas connecting storytelling, gaming and ethics and morality. It will introduce the latest research in gaming and ethics as evidenced in the globalised world. It will provide a methodology for students to assess and critically evaluate the meaning, content, intent, narration (compared to other broader media), ideology and ethical implications of gaming in the contemporary world.

Course Outcome

CO1: ? will be able to understand the narrative conventions of gaming, their uses and ideological effects

CO2: ?will evaluate how narrative choices reflect ethical contextualisation

CO3: ?will be able to analyse and evaluate contemporary social, cultural and political issues and perspectives reflected in games

Unit-1
Teaching Hours:10
Unit I: What is gaming ? Basic introduction
 

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

Unit-2
Teaching Hours:15
Unit II: Gaming, Society and Narration
 

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

Unit-3
Teaching Hours:15
Unit III: Games and Ethics
 

This unit is focussed on ethical framework of games.

 

Unit-4
Teaching Hours:5
Unit IV: Storyboard ? design a game (basic story line)
 

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

Text Books And Reference Books:

Unit I: What is gaming – Basic introduction                                                         (10 hours)

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

1.     Roberts, J. M., Arth, M. J., & Bush, R. R. (1959). Games in culture. American anthropologist61(4), 597-605.

2.     Chapter 1 from Grace, L. D. (2019). Doing things with games: Social impact through play. CRC Press.

Unit II: Gaming, Society and Narration                                                                (15 hours)

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

https://coe-gamecult.org/

Reading: Shaw, A. (2010). What is video game culture? Cultural studies and game studies. Games and culture5(4), 403-424.

Salter, A., & Blodgett, B. (2017).  Toxic Geek Masculinity: Sexism, Trolling, and Identity Policing (Cham: Springer International Publishing, 2017), 73-99.

Case study: Hellblade: Senua’s Sacrifice

Unit III: Games and Ethics                                                                                      (15 hours)

Kowert, R., & Quandt, T. (Eds.). (2015). The video game debate: Unravelling the physical, social, and psychological effects of video games. Routledge. (Chapter 2/4/5).

Gotterbarn, D. The ethics of video games: Mayhem, death, and the training of the next generation. Inf Syst Front 12, 369–377 (2010). https://doi.org/10.1007/s10796-009-9204-x

Schrier, K. (2015). EPIC: A framework for using video games in ethics education. Journal of Moral Education44(4), 393-424.

Sicart, M. (2015). Playing the good life: Gamification and ethics. The gameful world: Approaches, issues, applications, 225-244.

Unit IV: Storyboard – design a game (basic story line)

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

1.     Workshop by gaming planner/designer

2.     https://www.pluralsight.com/blog/film-games/creating-game-concept-first-step-getting-game-ground

3.     https://uxdesign.cc/a-board-game-design-process-a-game-is-a-system-5469dfa4536

Essential Reading / Recommended Reading

Recommended readings:

Bolter, J. et al. (1999). Remediation. Understanding New Media. Cambridge, MA: The MIT Press, 20-52; 88-102.

Burrill, D. A. (2008). Die tryin': videogames, masculinity, culture (Vol. 18). Peter Lang. (13-44).

Mukherjee, S. (2017). Videogames and Postcolonialism. New York: Palgrave Macmillan, 1-52. (Rise of the Tomb Raider).

Schrier, K. (2017). Designing role-playing video games for ethical thinking. Educational Technology Research and Development65(4), 831-868.

Sicart, M. (2013). Beyond choices: The design of ethical gameplay. MIT Press.

Zhang, Y. (2009). Ian Bogost, Persuasive Games: The Expressive Power of Videogames.

 

Evaluation Pattern

Examination and Assessment

Assessment Pattern    

20 (CIA 1)

20 (CIA 3)

50 (CIA 2)

50 (End Semester)

 

Evaluation Pattern

CIA I and III can be either written analysis/presentation of an author, book review, narrative analysis of a dominant idea of the contemporary time, debates or seminar/panel discussions.

Mid semester exam (class test) – A written paper on the modules covered for 50 marks. Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 4 questions (10 marks each) to assess conceptual clarity. Section B will have one compulsory question which will be analytical.

End-semester exam (class test) – Three sections: Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 1 conceptual question (10 marks each). They will be conceptual. Section C (15 marks each) will be having two case studies - one purely based on identification of features, styles, and narrative devices, and second question will be evaluative and analytical.

Consolidated marks will be sent after the final examination.

EST145 - POETICS , POLITICS AND PIVOTAL PEOPLE OF ROCK N ROLL (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

 

 Rock Music is a sound and dissonance rich discourse with its own socio-cultural practices and aesthetics. This course is an academic introduction to this space and its role in the identity formation of a generation, of a people and a Nation in motion.

 

Course Objectives

 

  • To engage with popular music as aural texts 
  • To study the popular music practitioner as an activist and artist
  • To appreciate the significance of  social critique and a counter cultural aesthetic

Course Outcome

CO1: ? To critically appreciate characteristics and concerns of popular music

CO2: To read popular music as cultural artefact and socio-political entities

CO3: ? To regard popular music as the voice and identity of a generation and locate its historical trajectory

CO4: ? To engage with artists and performances as cultural texts

Unit-1
Teaching Hours:10
A brief history of Popular Music before the Beatles
 

Tin Pan Alley and song pluggers, World War II

Sheet Music

Swing and ragtime

Vaudeville

Frank Sinatra: My Way. Strangers in The Night, New York, New York

Nashville, Music Row, Elvis Presley

 

Unit-2
Teaching Hours:15
Birth of a Genre (From Gospel to Rock)
 

 Bill Haley 

Chuck Berry

  Buddy Holly   

Unit-3
Teaching Hours:15
Classic Rock and the British Invasion
 

The Beatles and Beatlemania

Establishing an aesthetic of Mod

  TV and bands 

The Rolling Stones  

Unit-4
Teaching Hours:15
Art Rock and the Album Era: Concept Albums and Album Art
 

 

Bands as Artists                                                                                                                 

Beatles / Sgt Pepper’s  

Pink Floyd /The Wall

The Who / Tommy

 

Unit-5
Teaching Hours:15
The Politics of Rock n Roll Folk rock: People power; Guerrilla Minstrels Folksong as Protest
 

 

Counter Culture: Vietnam, Draft, Gender, the Mystic East, Woodstock, Ban the Bomb   

Woody Guthrie

Bob Dylan

Joan Baez

Janis Joplin

Simon and Garfunkel

Jimi Hendrix

Pearl Jam

Riot bands

Text Books And Reference Books:

Whats that sound? An introduction to Rock and its history .

 

Jon CovachUniversity of Rochester

and the Eastman School of Music

Andrew Flory

Carleton College

 

W. W. NORTON AND COMPANY

NEW YORK • LONDON

fifth Edition

Essential Reading / Recommended Reading

Baugh, Bruce. “Prolegomena to Any Aesthetics of Rock Music”. The Journal of Aesthetics and Art Criticism, Vol. 51, No. 1 (Winter, 1993): 23-29. JSTOR. The American Society for Aesthetics. Web. 26Jul, 2016. < http://www.jstor.org/stable/431967>

Camilleri, Lelio. “Shaping Sounds, Shaping Spaces”.  Popular Music, Vol. 29, No. 2 (May 2010): 199-211. JSTOR.  Cambridge University Press. Web. 16August, 2016. <http://www.jstor.org/stable/40926918>

Chrysalis, Thanos. “Spatio-Aural Terrains”. Leonardo Music Journal, Vol. 16, Noises Off: Sound Beyond Music (2006):40-42. JSTOR. The MIT Press. Web. 29 April, 2015. http://www.jstor.org/stable/4540592

Denisoff R.S. The Sounds of Social Change: Studies in Popular USA Culture. 1972. Rand Mcnally& Co.

Denisoff, R. S.  Great Day Coming.  1991. Ann Arbor, MI: U-M-I Out-of-Print Books on Demand.

Denisoff, R. S. "Sing a Song of Social Significance": Political Consciousness and the Song of Persuasion.  1972.  Ohio: Bowling Green State University Popular Press.

Denisoff, R. S. Solid Gold Popular Record Industry.  1975. New Brunswick, New Jersey Transactions Inc

Ewen, D. Great Men of American Popular Song: The History of the American Popular Song told through the Lives, Careers, Achievements, and Personalities of its Foremost Composers and Lyricists--from William Billings of the Revolutionary War through Bob Dylan, Johnny Cash, Burt Bacharach.  1972. Englewood Cliffs, NJ, New Jersey: Prentice-Hall.

Forcucci, S. L. A Folk Song History of America: America through its Songs.  1984. Englewood Cliffs, NJ: Prentice-Hall

Fox, Aaron A.. “The Jukebox of History: Narratives of Loss and Desire in the Discourse of Country Music”. Popular Music, Vol. 11, No. 1 (Jan,1992): 53-72. JSTOR, Cambridge University Press. Web. 18March, 2011. < http://www.jstor.org/stable/853227 >

Ganchrow, Raviv. “Perspectives on Sound-Space: The Story of Acoustic Defense”. Leonardo Music Journal, Vol. 19, Our Crowd—Four Composers Pick Composers (2009): 71-75. JSTOR. The MIT Press. Web. 29April, 2015. <http://www.jstor.org/stable/40926354>

Hamm, C.  Music in the New World. 1983. New York: W.W. Norton and Company.

Hampton, W. Guerrilla Minstrels.  1986. Knoxville: University of Tennessee Press.

Kingman, D.  American Music: A Panorama. 1979. New York: Schirmer books.

Klonsky, M. “Down in The Village: A Discourse on Hip”. New American Review, 13. 1971. New York: Simon and Schuster.

Kostelanetz, Richard. “Text-Sound Art: A Survey (Concluded)”. Performing Arts Journal, Vol. 2, No. 3 (Winter, 1978): 71-84. JSTOR. Performing Arts Journal, Inc. Web. 16 August,2016. <http://www.jstor.org/stable/3245364 >

 

Kramer, Lawrence. “Music, Metaphor and Metaphysics”.  The Musical Times, Vol. 145, No. 1888 (Autumn, 2004): 5-18. JSTOR.  Musical Times Publications Ltd. Web. 26 March,2011. < http://www.jstor.org/stable/4149109>

Kun, Josh D. “The Aural Border”. Theatre Journal, Vol. 52, No. 1, Latino Performance (March. 2000): 1-21. The John Hopkins University Press. Web. 18March, 2011. < http://www.jstor.org/stable/25068738 >

Poulin, A. The American Folk Scene: Dimensions of the Folksong Revival.  1967. New York: Dell Pub. Co.

Qureshi, Regula Burckhardt. “Music Anthropologies and Music Histories: A Preface and an Agenda”. Journal of the American Musicology Society, Vol. 48, No. 3 (Autumn 1995): 331-342. JSTOR. University of California Press. Web. 18March, 2011. < http://www.jstor.org/stable/3519830 >

 

Račić, Ladislav. “On the Aesthetics of Rock Music”. International Review of the Aesthetics and Sociology of Music, Vol. 12, No. 2 (Dec.1981): 199-202. JSTOR. Croatian Musicological Society. Web. 1Dec., 2017. < http://www.jstor.org/stable/836562>

Ricks, C.  The Force of Poetry. 1995. Oxford University Press.

Rodnitzky, J. L.  Minstrels of the Dawn: The Folk-Protest Singer as a Cultural Hero. 1976. Chicago: Nelson-Hall.

Tagg, Philip. “Analyzing popular music: theory, method and practice.” Popular Music 1 (1979): 68-70. Web.

 

Evaluation Pattern

Assessment: (20 marks).

Choose a song that has been an effective anthem for a cause or genre and analyse it in about 500-750 words.  

CIA II: (Mid Sem 50 marks) Choose a pivotal figure from Rock history and trace their career and impact on society. Consider image and sound in the construction of this image.

CIA III:(20marks) The class in groups of 5-6 will anthologise a series of songs, artists and their work.

 

Archiving:

End Semester:

 Identify a Bangalore based band or genre of popular music with approval of your course instructor . Conduct a study of their work and evolution and impact on the city and vice versa. Use data beyond library sources and provide due evidence. Your archive entry must include a 750-1000word reflective essay that validates your choice of artist, understanding of the form and significance of the work. You must also identify, interview and record these interactions. Provide clips from concerts duly cited. Include memorabilia like tickets, album art, newspaper or magazine clips  

 

EST146 - FOOD AND LITERATURE (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description:

 

This course offers an interdisciplinary exploration of the connections between food and literature, focusing on how food has been represented in literary works from different cultures and time periods. In addition, the course will provide an overview of the history and evolution of food culture, as well as the politics and economics of food production and consumption. By examining culinary themes in literary works, students will gain a deeper understanding of how food functions as a powerful symbol and narrative device in literature, reflecting social, cultural, and historical contexts. This course provides an opportunity for students to explore the rich connections between food and literature, fostering critical thinking, cultural awareness, and personal reflection.

 

 

 

 

 

Course Objectives

 

 

 

1.     To enhance the ability to identify and interpret the symbolic, metaphorical, and cultural significance of food within literary works.

 

2.     To help explore how food reflects and shapes social, historical, and cultural aspects of different societies and communities, shaping individual and collective identities and reflect social hierarchies and inequalities.

 

3.     To develop the ability to craft vivid and evocative descriptions by learning techniques for using sensory details, imagery, and figurative language to bring culinary experiences to life in their own writing.

 

Course Outcome

CO1: Students will develop a deeper understanding of the cultural context of food and its representation in literature and its portrayal journalistic genres.

CO2: Students will be able to appreciate the influence of food on individual and collective identities.

CO3: They will understand how food can reinforce or challenge social hierarchies and inequalities.

Unit-1
Teaching Hours:3
Unit I- Introduction to Food and Literature
 

Definition and scope; cultural, historical, and social significance of food; overview of how literature incorporates culinary themes

 

Unit-2
Teaching Hours:15
Short Stories
 

Anton Chekhov: "Gooseberries"

 

Margaret Atwood: "Bread"

 

Borden Deal: “The Taste of Watermelon"

 

Mona Gardner: "The Dinner Party"

 

Shobha Narayan: “First Foods”Excerpt from Monsoon Diary: A Memoir with Recipes

 

 

 

Unit-3
Teaching Hours:15
Poetry
 

Li-Young Lee: "Eating Together"

 

Gwendolyn Brooks: "Kitchenette Building"

 

Seamus Heaney: "At a Potato Digging "

 

Risa Potters: "In My Mother’s Things"

 

Choman Hardi: “My Mother’s Kitchen”

 

Unit-4
Teaching Hours:12
Essays
 

Ligaya Mishan: What We Write About When We Write About Food (NY Times, 2022)

 

Roland Barthes: Wine and Milk

 

Jackie Varriano: “How Female Food writers penned their way out of the home kitchen” 

 

Nimisha Sinha: “Delicious Fictions: Reading Food in Literature”

 

Text Books And Reference Books:

§  Chekhov, Anton. Gooseberries. United Kingdom, Penguin Books Limited, 2015.

 

§  Atwood, Margaret. “Bread.Women on War: An International Anthology of Women's Writings from Antiquity to the Present. United States, Feminist Press at the City University of New York, 2003.

 

§  Deal, Bordan “The Taste of Watermelon”. 1979

 

§  Gardner, Mona. “The Dinner Party.” The Saturday Review of Literature. 1941.

 

§  Narayan, Shoba. Monsoon Diar:  A Memoir with Recipes. India, Penguin Group, 2004.

 

§  Lee, Young- Li. “Eating Together” Poetry Foundation.< https://www.poetryfoundation.org/poems/43015/eating-together-56d221af2bf26> Accessed on 22 July 2023.

 

§  Brooks, Gwendolyn. “kitchenette building” Poetry Foundation. < https://www.poetryfoundation.org/poems/43308/kitchenette-building> Accessed on 22 July 2023.

 

§  Heaney, Seamus. “At a Potato Digging” < https://genius.com/Seamus-heaney-at-a-potato-digging-annotated> Accessed on 22 July 2023.

 

§  Potters, Risa. “In My Mother’s Things”Rattle. https://www.rattle.com/in-my-mothers-things-by-risa-potters/ Accessed on 22 July 2023.

 

§  Hardi, Choman. “My Mother’s Kitchen” Poetry Archive. < https://poetryarchive.org/poem/my-mothers-kitchen/> Accessed on 22 July 2023.

 

§  Mishan, Ligaya. “What We Write About When We Write About Food” The new York Time Style Magazine. 18 February 2022. < https://www.nytimes.com/2022/02/18/t-magazine/food-writing-journalism-criticism.html> Accessed on 22 July 2023.

 

§  Varriano, Jackie. “How Female Food writers penned their way out of the home kitchen”  02 March 2022. < https://www.seattletimes.com/life/food-drink/how-women-food-writers-penned-their-way-out-of-the-home-kitchen/ > Accessed on 22 July 2023.

 

§  Barthes, Roland. “Wine and Milk.”Mythologies: The Complete Edition, in a New Translation. United States, Farrar, Straus and Giroux, 2013.

 

§  Sinha, Nimisha.Delicious Fictions: Reading Food in Literature.” Caffe Dissensus. 28 January 2020. < https://cafedissensus.com/2020/01/28/delicious-fictions-reading-food-in-literature/> Accessed on 22 July 2023

 

§  Shahani, Gitanjali G. Food and Literature. United States, Cambridge University Press, 2018.

 

§  Fitzpatrick, Joan. 2012a. "Food and Literature: An Overview." The Routlege International Handbook of Food Studies. Edited by Ken Albala. Routledge International Handbooks. London. Routledge. pp. 122-34

 

Essential Reading / Recommended Reading

§  Gilbert, Sandra M.. The Culinary Imagination: From Myth to Modernity. United States, W. W. Norton, 2014.

 

§  Hosking, Richard. Food and Language: Proceedings of the Oxford Symposium of Food and Cookery 2009. United Kingdom, Prospect Books, 2010.

 

§  Waxman, Barbara Frey. “Food Memoirs: What They Are, Why They Are Popular, and Why They Belong in the Literature Classroom.” College English, Vol. 70, No. 4, Special Focus: Food (Mar., 2008): 363-383

 

§  Ferrier, Peyton. “Food in Popular Literature.” Choices, Vol. 29, No. 1 (1st Quarter 2014): 1-6

 

§  Jones, Michael Owen . “Food Choice, Symbolism, and Identity: Bread-and-Butter Issues for Folkloristics and Nutrition Studies (American Folklore Society Presidential Address, October 2005)” The Journal of American Folklore, Vol. 120, No. 476 (Spring, 2007), pp. 129-177

 

§  Daly. Suzanne, and Ross G. Forman. “Introduction: Cooking Culture: Situating Food and Drink in the Nineteenth Century.” Victorian Literature and Culture, Vol. 36, No. 2 (2008), pp. 363-373

 

§  Holtzman, Jon D. “Food and Memory.” Annual Review of Anthropology, Vol. 35 (2006), pp. 361-378

 

§  Tigner, Amy L., and Carruth, Allison. Literature and Food Studies. United Kingdom, Taylor & Francis, 2017.

 

§  Fisher, Mary Frances Kennedy. The Gastronomical Me. United States, World Publishing Company, 1948.

 

§  "Feast and Famine: Food Imagery and Class Identity in Victorian Literature" by Debra L. Gimlin (Victorian Literature and Culture)

 

§  Albala, Ken. Routledge International Handbook of Food Studies. United States, Taylor & Francis, 2013.The Routledge Companion to Literature and Food. United States, Taylor & Francis, 2018.

 

§  Counihan, Carole, and Penny Van Esterik. Food and Culture: A Reader. New York: Routledge, 2013. Print.

 

§  Humble, Nicola. The Literature of Food: An Introduction from 1830 to Present. India, Bloomsbury Publishing.

 

§  J. Michelle Coghlan. The Cambridge Companion to Literature and Food. India, Cambridge University Press, 2020.

 

§  Fitzpatrick, Joan, and Boyce, Charlotte. A History of Food in Literature: From the Fourteenth Century to the Present. United Kingdom, Taylor & Francis, 2017.

 

§  Kara K. Keeling, Scott T. Pollard. Critical Approaches to Food in Children's Literature. N.p., Taylor & Francis, 2012. Print.

 

§  < https://www.nytimes.com/2022/02/18/t-magazine/food-writing-journalism-criticism.html>

 

§  Julia Rappaport: “Take a bite out of food writing”

 

§  < https://www.writermag.com/improve-your-writing/nonfiction/take-bite-food-writing/>

 

§  < https://www.seattletimes.com/life/food-drink/how-women-food-writers-penned-their-way-out-of-the-home-kitchen/>

 

§  Ceillie Clark- Keane: “Women Writing Food” < https://blog.pshares.org/women-writing-food/>

 

§  Barthes, Rolan. “Wine and Mild.” Mythologies. New York: Hill and Wang, 195: 58-61. Print.

 

§  Kapla, David M. “Introduction: The Philosophy of Food.” The Philosophy of Food. University of California Press, 2012:1-23. <https://www.jstor.org/stable/10.1525/j.ctt7zw2cx.3 >

 

 

 

Evaluation Pattern

 

CIA 1: Presentation (20 Marks)

 

Create a character diary or character letter in the voice of a character from any chosen literary work.

 

 

 

Mid Semester: Research paper (50 Marks)

 

Analyze literary works (novel/ poem/short story/ play) for food-related social issue addressed in their narrative and write a research paper in 1000- 1500 words considering the broader social, political or cultural significance of these issues/ representations.

 

 

 

CIA 3: Photo Essay (20 Marks)

 

Create a photo essay on a particular cuisine, street food, or food markets in Bangalore focusing on any kind of its presentation.

 

 

 

End Semester: Food Narrative Project (50 Marks)

 

Create a food narrative project based on a specific food culture (local/regional) or a family/ community recipe. The foodscape should focus on these four aspects- recipe, anecdote, history and relevance, the transformative culinary experience and the rationale for the choice of recipe. Recall specific sensory details associated with your chosen theme or focus. Consider the taste, smell, texture, and appearance of the food. Reflect on the ambiance, sounds, and emotions evoked by the culinary experience. Conduct research to explore the cultural, historical, or social context to your food narrative. It should include photographs, videos, or any other visual or auditory elements.

 

EST147 - HISTORY OF INDIAN BUSINESS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course seeks to historically explore the features, activities, phenomenon that shaped the Indian Business. Focus of the course is on history that has influenced and informed the contours of modern Indian business not to emphasize the capitalistic foundation of any business. The course traces the interaction between Europe and pre-colonial Indian approaches, caste system influencing the business, impact of Globalisation leading to the fourth industrial revolution shaping the businesses in India.

Objectives:

·       To trace the historical phenomenon influencing the Indian business  

·       To understand that business responds to different political, social, cultural aspects of a society, not a-historical money-making venture

Course Outcome

CO1: Students will be familiar with the different business practices such as business communities/groups and multinational firms

CO2: Students will have ?historical? approach and understand the importance of historical sensibility in Management Studies

Unit-1
Teaching Hours:5
Introduction to Business History: Meaning and Scope
 

·       What is Business History?

·       Contours of Indian Business History

Unit-2
Teaching Hours:10
Beginning of Indian Business
 

·       Precolonial trade in India - a. Agency Houses b. Opium Trade c. Banking Houses d. Anglo-Bania Alliance

·       European trading interests in India The East India Company and the manufactures upto 1757 British private trade in eighteenth century East India Company’s trade, 1757-1833

·       European Agency Houses Currency credit and indigenous bankers, 1800-1850 Origins and growth of Managing Agencies- new industries and technology

Unit-3
Teaching Hours:10
Transition to Industrial Capitalism
 

·       The East India Company

·       The Industrial Revolution & Railroads 

·       Entrepreneurship and Rise of the Industrial Elite

Unit-4
Teaching Hours:10
Second Industrial Revolution
 

·       The growth of big business in India and abroad

·       Mergers in the 19th and early 20th century

·       Family oriented firms and practices

Unit-5
Teaching Hours:10
Business in Post-independent and Globalising India
 

·       Government industrial policy Growth of Business: 1947-1990

·       Technical innovations

·       Multinationals

·       Shifts in the policy and their critique

Text Books And Reference Books:

·       Tripathi, Dwijendra & Jumani, Jyoti. 2013. The Oxford History of Contemporary Indian Business. New Delhi: Oxford University Press

·       Roy, Tirthankar. 2011. The Economic History of India, 1857-1947. New Delhi: OUP.

·       Lectures delivered at Godrej Archives, Mumbai 

Essential Reading / Recommended Reading

Roy, Tirthankar. Company of Kinsmen: Enterprise and Community in South Asian History 1700-1940

A Pictorial History of Indian Bussiness

Evaluation Pattern

2 Class tests to assess the concepts discussed in class for 20 marks each

Compiling the history of a Bangalore based family business; write a narrative based on the changes that the business has adopted to survive and responded to the changing business environment - 30 marks

Select a woman entreprenuer who is running a bussiness for the past 10years in Bangalore. Interview her to understand the business from its inception, her business philosophy and her journey as a business woman. Video record the interview. The interview should be atleast for 20min. The video should be accompanied by a reflective essay. - 30marks  

EST148 - THE OCEANS IN CINEMA: A BLUE HUMANITIES READING (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Moving from land to ocean marks a shift in our understanding with fluidity as the focal point. ‘Blue Humanities’ or ‘Blue Cultural Studies’ uses the ocean as the lens to foreground diverse historical, social, cultural, economic and political aspects. The expansive field of Blue Humanities adopts a multidisciplinary approach, weaving together insights from environmental studies, oceanography, marine studies, cultural studies, film studies, history, etc. The course specifically focuses on revisiting the cliched conceptualization of the ocean as vast, alien, terra nullis and ahistorical. The ‘Oceanic Turn’ transitions from the surface to the depths below to explore the three-dimensional ocean through socio-cultural representations. Reading the ocean and the sea through cinema from across the world will help understand how the ocean is portrayed in myriad ways ‘foregrounding and problematizing issues connected to gender, race, pollution, social justice, maritime activities, privatization, globalization, capitalism ontologies’ to revisit our established thought regimes. 

Course Outcome

CO1: ? Appreciate and interpret the ocean in the light of Blue Humanities

CO2: ? Analyze and understand the changing relationships between societies and the ocean through the cinematic representations

CO3: ? Rethink and initiate action towards oceanic thinking and sustainability

Unit-1
Teaching Hours:12
Knowing the Ocean: Re-visiting History and Origins
 

The unit will provide an alternative reading of our established understanding of ‘Origins’ with reference to the ocean – formation of the earth, the oceans, plants and animals and human beings. Destabilizing the pre-set reading of the formation of the world and prioritizing the land over the sea, the unit will help refocus the establishment of life in the Universe.

 

·       Excerpts from Rachel Carson, The Sea Around Us

·       Steve Mentz, “Two Origins: Alien or Core?”

·       Philip E. Steinberg and Kimberley Peters, “Wet Ontologies, Fluid Spaces: Giving Depth to Volume Through Oceanic Thinking”

 

 

 

Unit-2
Teaching Hours:13
Mapping the Ocean: Reading through Blue Humanities
 

The unit will throw light on the field of Ecocriticism with specific focus on Blue Humanities and its emerging engagement with the oceans around the world. The unit will help position the study of the oceans in the field of Humanities with specific reference to Cultural studies to frame the Blue Cultural Studies.

·       Excerpts from Sidney I. Dobrin, “Unearthing Ecocriticism”

·       John R.  Gillis – “The Blue Humanities”https://www.neh.gov/humanities/2013/mayjune/feature/the-blue-humanities

 

·       Helen M Rozwadowski, Oceans in three Paradoxes: Knowing the Blue through Humanities – Virtual Exhibition https://www.environmentandsociety.org/exhibitions/oceans-three-paradoxes

Unit-3
Teaching Hours:20
Seeing the Ocean: Re-viewing the ocean through cinema
 

The unit will probe into pivotal aspects surrounding the construction of the ocean space through filmic representations of the ocean. The intent is to analyze through a range of issues informing the oceanic representations in films to unearth the pluri-focussed politics, both explicit and otherwise, manoeuvring through them - Maritime histories and activities, Aquatic world, Disasters, Conquests, Wars, Exploration, Adventure, Folk Tales and Myths, Colonialism and Postcolonialism, Gender, Race, Capitalism, International Relations, Globalization, Ecology and Medical Humanities.

·       James L. Smith and Steve Mentz - Learning an Inclusive Blue Humanities: Oceania and Academia through the Lens of Cinema

·       Stefan Helmreich, “Massive movie waves and the Anthropic Ocean”

·       Dilip M Menon, “Sea-Ing Malayalam Cinema”

·       Rie Karatsu, The Representation of the Sea and the Feminine in Takeshi Kitano's A Scene at the Sea (1991) and Sonatine (1993)” (SLA)

 

 

Text Books And Reference Books:

Carson, Rachel. The Sea Around Us. Canongate, 2021

Dobrin, Sidney I. Blue Ecocriticism and the Oceanic Imperative. Routledge, 2021.

Mentz, Steve. An Introduction to Blue Humanities. Routledge, 2023.

Essential Reading / Recommended Reading

·       Blum, Hester. “Introduction: Oceanic Studies.” Atlantic Studies, vol. 10, no. 2, June 2013, pp. 151–55. 

·       Chen, Cecilia, Janine MacLeod, and Astrida Neimanis, editors. Thinking with Water. McGill-Queens Univ. Press, 2013. 

·       DeLoughrey, Elizabeth. “Toward a Critical Ocean Studies for the Anthropocene.” English Language Notes, vol. 57, no. 1, Apr. 2019, pp. 21–36.

·       Di Leo, Jeffrey R., editor. “Blue Humanities,” Symploke, vol. 27 no. 1, 2019, pp. 7-10· 

·       Gillis, John R. “The Blue Humanities.” HUMANITIES, vol. 34, no. 3, May/June 2013.

·       Jue, Melody. Wild Blue Media: Thinking through Seawater. Duke Univ. Press, 2020.

·       Mentz, Steve. “Toward a Blue Cultural Studies: The Sea, Maritime Culture, and Early Modern English Literature.” Literature Compass, vol. 6, no. 5, Sept. 2009, pp. 997–1013. 

·       Mentz, Steve. Ocean. Bloomsbury Academic, 2020.

·       Mentz, Steve. Shipwreck Modernity: Ecologies of Globalization, 1550-1719. Univ. of Minnesota Press, 2016.

·       Raban, Jonathan, editor. The Oxford Book of the Sea. Oxford Univ. Press, 1993.

·       Roorda, Eric. The Ocean Reader: History, Culture, PoliticsDuke Univ. Press, 2020. 

·       Steinberg, Philip E. The Social Construction of the Ocean. Cambridge Univ. Press, 2001.

 

 

 

Evaluation Pattern

As the course is multidisciplinary, the assessments will be done periodically to gauge the student’s level of understanding and learning. Review writing, weaving together a scrapbook, review tests and photo essays will form part of the assessment.

 End semester evaluation will be based on students setting up an online archive. They shall create an online archive selecting topics and presenting them by blending texts, theory and research. The submission will also have a viva component.  

HIS141 - HISTORY AND CINEMA (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course attempts to map out the connection between history and cinema. It aims to look at how cinema can be treated as a visual text and a source for understanding history. 

Course Outcome

CO1: To enhance and deepen the understanding of history through cinema.

CO2: To enable the students to develop their understanding and awareness of the rich possibilities of cinema and its connection with history.

CO3: To enhance the analytical skills of students and develop an understanding of how cinema engages with socio-cultural and political concerns, by placing the cinema in their historical context and engage with the current debates and future challenges with cinema as a medium.

Unit-1
Teaching Hours:10
Unit 1
 

a)   History as a narrative – History and Truth Contested Notions –Ideology, Sources and Historian

b)   Multiple Identities and Histories – History as a point of reference – Issues of Legitimacy & Justification.

Unit-2
Teaching Hours:10
Unit 2
 

a)     Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History. 

b)    Language of Cinema- Color – Angles – Movement

Unit-2
Teaching Hours:10
UNIT 2
 

a)     Cinema as a narrative – Words and Images – Genre- Representation Vs. Reality – Propaganda – selling History. 

b)    Language of Cinema- Color – Angles – Movement

Unit-3
Teaching Hours:10
Unit 3
 

a)     Between History and Cinema:  The problem of linear narratives and flash back – questions of authenticity – definition of authenticity.

b)    Cinema as a political, social and historical text.

Text Books And Reference Books:

Chapman, J. (2003). Cinemas of the World: Film and Society from 1895 to the Present. Reaktion Books.

Chapman, J., Glancy, M., & Harper, S. (Eds.). (2007). The new film history: sources, methods, approaches. Springer.

Ferro, M. (1988). Cinema and history. Wayne State University Press.

Chapman, J. (2005). Past and present: national identity and the British historical. London: IB Tauris.

Miskell, P. (2004). Historians and film. In Making History (pp. 253-264). Routledge.

Nowell-Smith, G. (Ed.). (1996). The Oxford history of world cinema. OUP Oxford.

Raghavendra, M. K. (2014). Seduced by the Familiar: Narration and Meaning in Indian Popular Cinema. Oxford University Press.

Essential Reading / Recommended Reading

Chapman, J. (2013). Cinema, propaganda and national identity: British film and the Second World War. In British Cinema, Past and Present (pp. 213-226). Routledge.

Miskell, P. (2005). Seduced by the silver screen: Film addicts, critics and cinema regulation in Britain in the 1930s and 1940s. Business History47(3), 433-448.

Sedgwick, J., Miskell, P., & Nicoli, M. (2019). The market for films in postwar Italy: Evidence for both national and regional patterns of taste. Enterprise & Society20(1), 199-228.

Raghavendra, M. K. (2011). Bipolar identity: Region, nation, and the Kannada language film. Oxford University Press.

Raghavendra, M. K. (2014). The Politics of Hindi Cinema in the New Millennium: Bollywood and the Anglophone Indian Nation.

Sanyal, D. (2021). MK Raghavendra, “Locating World Cinema: Interpretations of Film as Culture” (Bloomsbury Academic India, 2020).

 

Evaluation Pattern

CIA 1:  10 Marks            

CIA 2:  Mid Semester Examinations 25 Marks

CIA 3:  10 Marks

End semester examination: 50 Marks

Attendance: 5 Marks

LAW141 - CYBER LAW (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Cyber law has emerged as a medium for growth with immense potential for solving many new and interesting challenges.  The course aims at appreciating one of the important emerging areas of law and the nitty-gritty involved in it. This introduces the students to the underlying philosophy of the subject and its relation to other areas focusing on human rights.

UNIT 1 is designed to introduce students to the role of law in technology, especially the internet and is designed to give a brief overview of the historical aspects of the internet. UNIT 2 acquaints the students with the regulation of cyberspace. UNIT 3 deals with digital contracts and information technology, while UNIT 4 deals entirely on cyber crimes which are rampant in the digital era.  UNIT 5 issues in E-commerce. Unit 6 deals with IPR issues in cyberspace and UNIT 7 deals with international regulation of cyberspace.

Course Outcome

CO1: Gain an understanding of the underlying philosophy of cyber law and its relation to information technology.

CO2: Facilitate an overall understanding on needs for regulation of information technology in India

CO3: Impart basic idea of information technology and its relation with digital signature

CO4: Acquaint with legal challenges arising out of privacy issues awareness about the various kinds of cyber crimes and legal issues and cases

Unit-1
Teaching Hours:3
UNIT 1 FUNDAMENTALS OF CYBER LAW
 

An overview of cyber world – Jurisprudence of cyber law – Scope of cyber law – Introduction to Indian cyber law

Unit-2
Teaching Hours:2
UNIT 2 CYBERSPACE
 

Meaning, nature and emergence of cyberspace – Attributes of cyberspace – Classification of cyberspace – Legal framework for cyberspace

 

 

Unit-3
Teaching Hours:2
UNIT 3 DIGITAL CONTRACTS
 

Law of digital contracts – Functions of digital signature – Electronic and digital signature – procedural and functional issues – Legal issues of digital signatures – Certifying authority – Regulatory framework of digital signatures

 

Unit-4
Teaching Hours:2
UNIT 4 CYBER CRIMES
 

Salient features – Cyber crime and related concepts – Types of crimes – Regulation of cyber crime – International perspective

 

Unit-5
Teaching Hours:2
UNIT 5 E-COMMERCE
 

Emerging significant of – e-Commerce – Transactions and Technology of e-Commerce – e-Commerce Contracts – Legal Issues of e-Commerce and Case Laws – e-Commerce Legislations

Unit-6
Teaching Hours:2
UNIT 6 IPR ISSUES
 

IPR - An overview – Copyright issues in Cyberspace – Trademark issues in Cyberspace – Computer software and related IPR issues – Domain names and related issues

Unit-7
Teaching Hours:2
UNIT 7 INTERNATIONAL SCENARIO IN CYBER LAWS
 

European convention of Cyber Crimes – UNCITRAL Model Law on e-commerce 1996 – International Legal Regime relating to IPR – Berne Convention, Rome Convention, WIPO Copyright, UDRP, OECD Convention on Database Protection – Domestic legal regime – Information Technology Act , 2000. 

Text Books And Reference Books:

Seth Karnika, Computers Internet and New Technology Laws. Gurgaon: Lexis Nexis, 2013

Cyber Security & Cyber Laws - by Nilakshi Jain & Ramesh Menon, Wiley 2020

Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency

Essential Reading / Recommended Reading

Cyber Crimes & Law - by Dr Vishwanath Paranjepe, 2nd Edtn 2019, Central Law Agency

Evaluation Pattern

CIA-I:   Assessment Description: Class test for 20 marks on assessing the understanding of the fundamentals of Cyber law. It is a class room test. 2 questions for 25 marks each carrying 12.5 marks.

CIA-II: Oral Presentation, shall be accompanied by PPT by a group of 5 students for maximum of 15 minutes on any Cyber  law issues.

CIA-III: Students will be given a specific topic or case law. They are required to identify the research issues and find an answer to it by analysing the available literature.

MAT001 - BRIDGE COURSE FOR MATHEMATICS I (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:3
Max Marks:50
Credits:0

Course Objectives/Course Description

 

This course aims at enabling the students to bridge the gap between the knowledge of the topics studied earlier and the current course Mathematics I.

Course Outcome

CO1: Understand and apply fundamental mathematical concepts in geometry, algebra and calculus

CO2: Gain competency in solving problems involving functions, limits and continuity

CO3: Attain mastery on basic concepts and standard results in differential calculus

Unit-1
Teaching Hours:5
Sets and Functions
 

Number System, Sets and Set operations, Funcions and Relations -  Properties and Representation 

 

Unit-2
Teaching Hours:5
Algebra of Equations
 

Coordinate geometry - equations of standard curves and lines, Algebra - Solutions of simultaneous equations and quadratic equations, Resolving proper fractions into partial fractions

 

Unit-3
Teaching Hours:5
Limits, continuity and differentiability
 

Limits, continuity and differentiability: basic concepts and standard results

Text Books And Reference Books:

G.B. Thomas, M.D.Weir and J. Hass, Thomas Calculus, 12th ed., Pearson Education India, 2015.

Essential Reading / Recommended Reading

1.   N. P. Bali, Differential Calculus, New ed. New Delhi, India: Laxmi Publications (P) Ltd., 2012.

2. Ralph P. Grimaldi, Discrete and Combinatorial Mathematics – An applied introduction, Pearson Addison Wesley, 5th Edition, 2004.

Evaluation Pattern

Assignment Description

Marks

Library work, Problem Solving Assignments

 30

Test

20

Total

50

MAT121-1 - MATHEMATICS -I (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims at enabling the students to know various concepts and principles of calculus and its applications. Sound knowledge of calculus is essential for the students of mathematics for the better perceptions of the subject and its development.

Course Objectives:

COBJ 1:  gain familiarity with the concepts of limit, continuity and differentiation.

COBJ 2:  understand the relationship between the concepts of limits, continuity and differentiability.

COBJ 3:analyse and interpret the different versions of mean value theorems.

Course Outcome

Unit-1
Teaching Hours:15
Limit, Continuity and Differentiability
 

Limit of a function, continuity, types of discontinuities, differentiability, successive differentiation, Maxima and minima.

Unit-2
Teaching Hours:15
Mean value theorems and Applications
 

Mean value theorems: Rolle’s theorem, Lagrange’s and Cauchy’s first mean value theorems, Taylor’s theorem (Lagrange’s form and Cauchy’s forms of remainder), Maclaurin’s theorem, series expansions, indeterminate forms.

Unit-3
Teaching Hours:15
Functions of two variables
 

Introduction, partial derivatives, Euler's theorem, total derivatives, Taylor's theorem, McLaurin's expansion, Maxima and Minima.

Text Books And Reference Books:

N. P. Bali, Differential Calculus, New Delhi, Laxmi Publications (P) Ltd., India, 2012.

Essential Reading / Recommended Reading

1.      G. B. Thomas, J. Hass, C. Heil, and M. D.Weir, Thomas’ Calculus,  14th ed. New Jersey, USA: Pearson Education, Inc.,  2018.

2.      H. Anton, I. Bivens, S. Davis, Calculus, John Wiley and Sons Inc., 2002.

3.      F. Ayres and E. Mendelson, Schaum's Outline of Calculus, 6th Ed., USA: Mc. Graw Hill, 2013.

4.      J. Stewart, Single Variable Essential Calculus: Early Transcendentals, 2nd Ed., Belmont, USA: Brooks/Cole Cengage Learning., 2013.

5.      S. Narayanan, T. K. M. Pillay, Calculus, Reprint, S. Viswanathan Pvt. Ltd., India, 2009. (vol. I & II.)

6.      M. Spivak, Calculus, 3rd Ed. Cambridge University Press, 2006.

Evaluation Pattern

Component

Mode of Assessment

Parameters

Points

CIA I

MCQ,

Written Assignment,

Reference work, etc.,

Mastery of the core concepts

Problem solving skills.

 

10

CIA II

Mid-semester Examination

Basic, conceptual, and analytical knowledge of the subject

25

CIA III

Written Assignment, Project

Problem solving skills

10

Attendance

Attendance

Regularity and Punctuality

05

ESE

 

Basic, conceptual, and analytical knowledge of the subject

50

Total

100

MAT141 - FOUNDATIONS OF MATHEMATICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed as a foundation course in Mathematics for those who have not been exposed to any Mathematics course earlier.  This enables the students to improve their analytical, reasoning and problem solving skills. Topics included are Set Theory, Theory of Equations, Matrices and Determinants.

Course Outcome

CO1: Solve problems on sets, union and intersection of sets, complement of sets, inclusion and exclusion principle, linear, quadratic, cubic operations and fourth roots of unity.

CO2: Demonstrate conceptual and working knowledge of Matrices and Determinants.

CO3: Solve linear/nonlinear equations and a system of linear equations.

Unit-1
Teaching Hours:15
Set Theory
 

Set Theory – Definition – Types of Sets – Operation on sets (Union, Intersection Complement, Difference) – Venn Diagram – Application problems.

Unit-2
Teaching Hours:15
Equations and Inequalities
 

Basic linear Equations, Modeling with equations, – solution of linear equation – Quadratic equations – solutions of Quadratic equations – The equation x2 + 1 = 0 and introduction to complex numbers -  Square roots, cube roots and fourth roots of unity, inequalities.

Unit-3
Teaching Hours:15
Matrices and Determinants
 

Matrices – Types of Matrices – Operations on Matrices – Expansion of 2nd and 3rd order Determinants – Minors – Co-factors – Adjoint – Singular and Non-singular matrices – Inverse of a matrix – Solution of systems of linear equations by matrix and determinant methods.

Text Books And Reference Books:

1.     D. C. Sancheti and V. K. Kapoor, Business Mathematics, 11th ed., New Delhi, India: Sultan Chand and Sons, 2012.

2.     B. G. Satyaprasad, K. Nirmala, R. G. Saha, and C. S. Anantharaman, Business Mathematics. 1st ed., Mumbai, India: Himalaya publishing House, 2006.

 

Essential Reading / Recommended Reading

1. S. Narayanan and P. K. Mittal, Text book of Matrices, 10th ed.: S. Chand and Company Ltd., 2010.

2. E. Don and J. Lerner, Schaum's Outlines of Basic Business Mathematics, 2nd ed., McGraw Hill, 2000.

Evaluation Pattern
This course is completely depending upon the CIAs, which will be evaluated through assignments and tests/examinations.

The component-wise evaluation pattern is given below:

Component

Mode of Assessment

Parameters

Points

CIA I

Test and written assignment

Basic, conceptual, and analytical knowledge of the subject

 

25

CIA II

Test and written assignment

Application of core concepts and

Problem solving skills.

30

CIA III

Comprehensive Examination

Comprehensive knowledge of the subject and Problem solving skills.

40

Attendance

Attendance

Regularity and Punctuality

05

 

 

MED141 - MEDIA AND POLITICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

 

This course considers the degree to which media influences political opinion and actions and also its impact on public policy in the Indian context. In other words, the course examines the role of news media in the Indian political process from both behavioural and institutional perspectives.

 

Course Outcome

CO1: To understand the concepts and theories that inform us about the role of news media in society.

CO2: To be able to critically analyse the role of Indian media in shaping public opinion.

CO3: To attempt a deconstruction of the role social media plays in shaping the fortunes of politicians.

CO4: To apply this understanding to further greater political participation among students.

Unit-1
Teaching Hours:15
Media & Politics: A Theoretical Perspective
 

Theories of news media

Media as fourth estate of democracy

Media and civic engagement

Politics and social media: Issues and debates

 

Media regulation and politics

Unit-2
Teaching Hours:15
Media & Politics: Dynamics
 

Media and the political communication process

Media and its impact on public opinion

Sociology of news construction

Media’s role in the empowerment of social movements

Role of media in elections- campaigns, strategies and advertisement

Media role in exposing political scandals

 

Media as spaces for dissent, marginal voices and alternative platforms

Unit-3
Teaching Hours:3
Media & Politics: A Critical Appraisal
 

The corporate world, media conglomerates and politics interface

Media’s role in manufactured consent giving

Visual media and political communication

Role of social media in image building

 

Case study- Rebranding of PM Modi

Text Books And Reference Books:

 

Politics of Media, 1st Edition by Ranjith Thankappan, 2016.

Essential Reading / Recommended Reading

Making Sense of Media and Politics: Five Principles in Political Communication, 2nd Edition by Gadi Wolfsfeld, 2022.

 

Political Communication and Mobilisation: The Hindi Media in India, by Taberez Neyazi, 2018.

Evaluation Pattern

Blog (weekly posts)- reflections on issues in the news media

CIA 1- MCQ

CIA 2- Class test

CIA 3- Group presentation

 

ESE- Written exam

MED143 - CELEBRITY PR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

Course Outcome

CO1: Will be able to understand the concept of celebrity PR

CO2: Will be able to understand the role of celebrity presence in the success of a film

Unit-1
Teaching Hours:10
Understanding PR as Strategic Communication
 

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Unit-2
Teaching Hours:10
Celebrity PR and Bollywood
 

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Unit-3
Teaching Hours:10
Celebrity PR Responsibilities & Activities
 

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Text Books And Reference Books:

Barron, Lee. (2015). Celebrity Cultures: An Introduction. SAGE Publications Ltd. Bräu, Marlena. (2013), Twitter Kills The Publicity Star? How social media is influencing the business of Celebrity PR. Grin Verlag Publishing, Germany. Jonas, C Priyanka. (2021). Unfinished: A Memoir. Penguin Viking.

Essential Reading / Recommended Reading

Raju, J Jeetu. (2020). Escape the rat race. Google Books, Thames Publication. Stewart, B James and Abrams, Rachel. (2023). Unscripted: The Epic Battle for a Hollywood Media Empire. Penguin Books.

Evaluation Pattern

Single assessment of 50 marks

PHY141 - FUNDAMENTAL OF FORENSIC PHYSICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces the students to the fundamentals of forensic science. Student will be introduced to the different analytical tool to analyse the results. They will also learn the physics behind investigative method used to gather evident. Finally, students will study emerging use of nanotechnology in forensic science.  

Course Outcome

CO1: Understand the different technique to analyse the results.

CO2: Understand the basic science underlying the motion of bullets, collisions, explosion and blood dynamics.

CO3: Learn about the advantage of nanotechnology in forensic science.

Unit-1
Teaching Hours:15
Analytical instruments and techniques of forensic physics
 

Introduction, electromagnetic spectrum, sources of radiation, their utility and limitations, refractive index, interaction of light with matter, idea on instrumentation and results analysis.

Unit-2
Teaching Hours:15
Forensic physics
 

Scope and significance of forensic physics, basic physics in solving crime, motion of bullet and other projectile, vehicular collisions, blood stain analysis using fluid mechanics, physics of explosions, development and identification of latent fingerprints using optics.

Unit-3
Teaching Hours:15
Nanotechnology in forensic science
 

Nanotechnology, utilization of nanotechnology in analysis of physical evidence, applications of nanotechnology in forensic evidence analysis, introduction to nanomaterials, types of nanomaterials. 

Text Books And Reference Books:
  1. B.B. Nanda and R.K Tiwari, Forensic Science in India: A vision for the Twenty First Centrury, select publishers, New Delhi (2001)
  2. CM Hussain, D Rawtani, G Pandey, M Tharmavaram, Handbook of Analytical Techniques for Forensic Samples: Current and Emerging Developments, ISBN: 978-0-12-822300-0, Elsevier, 2020
  3. M.K Bhasin and S.Nath, Role of Forensic Science in the New Millenium, University of Delhi, Delhi(2002).
  4.  S.H James and J.J Nordby, Forensic Science :An introduction to scientific and Investigative Techniques, 2nd Edition, CRC Press, Boca Raton(2005)
Essential Reading / Recommended Reading
  1. W.G. Eckert and R.K. Wright in Introduction to Forensic Sciiences, 2nd Edition, W.G. Eckert (ED), CRC Press, Boca Raton(1997).
  2. R. Saferstein, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime scene Investigation, CRC Press, Boca Raton (2013)
  3. W.J. Tilstone, M.L. Hastrup and C.Hald, Fisher’s Techniques of Crime Scene Investigation, CRC Press, Boca Raton (2013)
Evaluation Pattern

Evaluation will be based on presentations by each student and class work.

PHY142 - ANALOG AND DIGITAL ELECTRONICS (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course on Basic Electronics and Gadgets is aimed at giving a feel of electronics to non science/core students. It helps them in knowing the fundamentals of various electronic gadgets they use in daily life and related technologies. The course covers  categories of consumer electronic systems, electronic audio systems, basic colour television and video systems, communication systems covering telephone , mobile phone fundamentals and basics of computerhardware. This programme also tries to create awareness about e-waste and its effective management.

 

Course Outcome

CO1: Understand basics of electronic devices and circuits

CO2: Describe the working principles of audio , video and communication systems

CO3: Discuss the fundamentals of computer hardware and e-waste management.

Unit-1
Teaching Hours:15
Introduction to Electronics
 

Electronics and its applications. Electronic components: Resistors, Capacitors, inductors- types, uses. Conductors, insulators, semiconductors- definitions. Semiconductor materials- Silicon, Germanium, semiconductor devices: Diode- working and application of diode as rectifier, Transistor- working, transistor as an amplifier, electronic switch. Electronic DC power supply- basic block diagram. Basics of measuring instruments- DMM and CRO. Hands on with tinkercad tool.

Unit-2
Teaching Hours:15
Fundamentals Of Electronic Communication Systems
 

Basic principle of electronic communication-. Basic operation of transmitter and receivers. AM and FM radio receivers- qualitative description. Frequency allotment. Basics of Microphone, Loud speakers Principle of TV transmission and reception, Colour TV principle,. Digital TV principle- set top converter box, Optical fiber cables- principle of operation, advantages. Fundamentals of cellular mobile phone- Cells, coverage area, roaming, operation (qualitative description). Latest trends in mobile phones, smart phones, generations.

Unit-3
Teaching Hours:15
Basics of Computer Hardware and e waste management
 

Fundamentals of Digital computer, microprocessors, motherboards, power supply - SMPS,  mouse, keyboard, memory devices, Modems, monitors, printers, latest trends in computers, specifications. Internet fundamentals

Electronic waste- brief description, qualitative discussion of hazards of e-waste, the materials responsible, management of e-waste, Indian and global current scenario of e-waste and its management.

Text Books And Reference Books:

[1]. V K Mehta and Rohit Mehta (2011),Principles of Electronics, S Chand and Co, New Delhi.

[2]. B R Gupta (2008) Consumer Electronics, 4th Edition, Kataria &sons, New Delhi.

 

Essential Reading / Recommended Reading

[3]. Bob Goodman (2002. ),How electronic things work, TMH

[4]. https://www.tinkercad.com 

Evaluation Pattern

Evaluation will be based on internal assessment components and a written exam at the end of the course.

Internal assesment : 50 marks

Written exam : 50 marks

PSY143 - ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERACTION (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Artificial intelligence (AI) is the basis for all human-machine interfaces and learning, and it is the future of all complex decision-making across diverse sectors. Students will explore the concepts of HMI and AI and become aware of advances in Artificial Intelligence. Case studies and workshops will allow students to consider how human factors and design thinking are applied in designing an interface and the ethical issues and implications of preserving human values. Through discussion, analysis, and workshops, students move towards designing or modifying a user-centric interface considering any sustainable development goal.

Course objectives: 

  • To explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.
  • To identify the importance and application of human factors and design thinking in interface design. 
  • To evaluate a user-centric interface considering any sustainable development goal.

Course Outcome

CO1: Explain Human-Machine Interactions and Artificial Intelligence and their applications in daily life.

CO2: Identify the importance and application of human factors and design thinking in interface design.

CO3: Evaluate a user-centric interface considering sustainable development goals.

Unit-1
Teaching Hours:15
Introduction to AI and HMI
 

Introduction to AI and HMI, Types of AI and HMI, Machine and Deep Learnings and their applications, Current trends and development.

Unit-2
Teaching Hours:15
Human factors & AI
 

Human factors - Sensation, Perception, Apperception, Working Memory, Decision-making, and Design Thinking.

Unit-3
Teaching Hours:15
Principles of interface Design and Application of AI
 

Schneiderman’s eight golden rules, Norman’s model of interaction, Neilson’s Heuristics, Designing for people across the lifespan, and the Application of AI in health, aviation, and the workplace.

Text Books And Reference Books:

Dix, A., Dix, A. J., Finlay, J., Abowd, G. D., & Beale, R. (2003). Human-computer interaction. Pearson Education.

Tenner, E. (2015). The Design of Everyday Things by Donald Norman. Technology and Culture, 56(3), 785-787. 

Essential Reading / Recommended Reading

Burnett, B., & Evans, D. (2016). Designing your life: How to build a well-lived, joyful life. Knopf.

Gassmann, O., & Reepmeyer, G. (2008). Universal design–innovations for all ages. In The silver market phenomenon (pp. 125-140). Springer, Berlin, Heidelberg. 

Davenport, T., & Kalakota, R. (2019). The potential for artificial intelligence in healthcare. Future healthcare journal, 6(2), 94. 

Evaluation Pattern

CIA1 will be an individual assignment.

CIA2 will be a group assignment with individual components for evaluation. 

CIA3 will be a written exam for 2 hours and 50 Marks. CIA3 will have Section- A and Section - B.

Section A (Essay questions). 10 Marks X 3 Questions=30 Marks 

Section B (Case study). 20 Marks x 1Q= 20 Marks

PSY158 - STRESS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Stress is a common word used today in everyday walks of life. This course is designed to enable students to understand the nature of stress and stressors at theoretical and Practical level. to understand the impact of stress on health and wellbeing and To analyse the maladaptive and adaptive coping strategies in developing a self-plan to manage stress effectively in a life long process.

Course Outcome

CO1: Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels

CO2: Evaluate personal stressors at various domains of life

CO3: Use various stress management techniques to achieve and maintain well-being.

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress
 

Explain the nature of stress, long-term effects and illnesses that  can result  from stressors at physiological, Psychological and behavioural levels

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
 

Types and Sources of Stress,

Theories and Models of Stress,

Stressors at the workplace,

Stressors unique to age and gender.

Stress and Health: Life style diseases Psychological - Irritability, Depression,

 

Anxiety, Eating disorders, Insomnia

 

Behavioural - Maladaptive, risky

behaviours.

related to stress –

Cardiovascular Disorder, Allergies,

Digestive System Disorder, Recurrent

 

Head ache and Cancer.

Unit-2
Teaching Hours:10
Coping Strategies
 

Evaluate personal stressors at various domains of life

Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
 

Maladaptive Coping Behaviors,

Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.

Individual differences in Coping

Adaptive Coping

Assessment of stress and wellbeing;

self-reflection

Unit-3
Teaching Hours:20
Stress Management Approaches
 

Use various stress management techniquesto achieve and maintain well-being.

Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
 

Breathing Exercise;

Systematic Desensitization;

Progressive Muscle Relaxation Techniques;

Meditation;

Mindfulness, yoga.

Care of the Self:

Nutrition and Other Lifestyle Issues

Develop a personal stress management plan;

suggest stress

management

techniques for various

contexts like academic,

workplace etc

Text Books And Reference Books:

Health Psychology by Taylor; Control your Stress by Piperopoulus Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole

 

Essential Reading / Recommended Reading

The Stress Management Handbook by Selhub Olpin, M. & Hesson, M. (2015). Stress Management for Life:

 

A Research-Based Experiential Approach. 4th edition. Wadsworth Publishing. Cooper,C,& Palmer,S, (2000)Conquer Your tress, London: Institute of personal development Universities Press. Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House. Lee, K. (2014). Reset: Make the Most of Your Stress: Your 24-7 Plan for Well-being. Universe Publishing.

Evaluation Pattern

CIA 1

CIA 2

CIA 3

Attn+CP

20 marks

20 marks

50 marks

10 marks

PSY159 - PSYCHOLOGY OF LEADERSHIP (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course examines the concept of leadership and the psychological and social processes that characterize leadership. We will explore the qualities of effective leadership and the role of situational factors that make some forms of leadership more effective than others. We will explore paradox and complexity in discussions of leadership and will explore the dynamics of identity and power in the unfolding of leadership. In this course, students will not only learn about leadership in traditional ways, such as readings and discussion, but will explore their personal leadership style and plan their goals for personal leadership growth.

Course Objectives:

- To understand and differentiate leadership models, styles, and functions.

- To enhance learners’ knowledge about leading and sustaining diverse teams under diverse circumstances.

- To develop a personal leadership plan using leadership models.

Course Outcome

CO1: Understand and differentiate leadership models, styles, and functions.

CO2: Enhance learners? knowledge about leading and sustaining diverse teams under diverse circumstances.

CO3: Develop a personal leadership plan using leadership models.

Unit-1
Teaching Hours:15
Understanding Leadership
 

Introduction, Functions of a leader, Models, and theories of leadership, Styles in leadership, and Qualities of effective leadership.

Unit-2
Teaching Hours:15
Factors Influencing Leadership
 

Leadership and Power, Leadership and Gender, Leadership and Personality, Leadership and EQ, Leadership and Morals. Leadership and Decision making.

Unit-3
Teaching Hours:15
Personal Leadership Development
 

Personal leadership development models, self analysis and strength mapping, goal setting models.

Text Books And Reference Books:

Haslam, S. A., Reicher, S. D. & Platow, M. J. (2020): The New Psychology of Leadership: Identity, Influence and Power. Routledge

Barling, J. (2014). Science of leadership. Oxford: Oxford University Press.

Rowe, W. G., & Guerrero, L. (2016). Cases in leadership (4th ed.). Sage.

Essential Reading / Recommended Reading

Kotter, J.P. (2012). Leading Change. Harvard Business Review

Northouse, P.G. (2022). Leadership Theory and Practice. ISE Sage.

Evaluation Pattern

CIA1 will be an individual assignment. 

CIA2 will be a group assignment with individual components for evaluation.  

CIA3 will be a written exam for 2 hours and 50 Marks. CIA3 will have Section- A and Section - B.

Section A (Essay questions). 10 Marks X 3 Questions=30 Marks 

Section B (Case study). 20 Marks x 1Q= 20 Marks

SOC143 - SOCIOLOGY THROUGH CINEMA (2023 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course will begin with a session on the Sociology of Cinema and the tools and techniques necessary to analyze the films that will be used in this course as a vehicle to examine society sociologically. This course introduces the student to the discipline of Sociology through cinema from India and elsewhere. It aims to allow students to critically examine society through cinema and its representation.

Course objectives:

  • To enable students to view cinema as a text for sociological analysis
  •  To gain an introduction to the discipline of sociology through cinema

Course Outcome

Unit-1
Teaching Hours:5
Introduction to Sociology
 
  1. Sociology as a discipline
  2. Sociological Imagination
  3. Theoretical perspectives
Unit-1
Teaching Hours:5
Introduction to Sociology
 
  1. Sociology as a discipline
  2. Sociological Imagination
  3. Theoretical perspectives
Unit-2
Teaching Hours:10
Social Structure
 
  1. Community, Association and Institution  
  2. Status and role
  3. Power and authority

Films: Dor (2006), Prem Rog (1982), Roja (1992)

Unit-2
Teaching Hours:10
Social Structure
 
  1. Community, Association and Institution  
  2. Status and role
  3. Power and authority

Films: Dor (2006), Prem Rog (1982), Roja (1992)

Unit-3
Teaching Hours:15
Culture and Socialization
 
  1. Culture
  2. Socialization
  3. Conformity and Deviance

Films: Taare Zameen Par (2007)

Unit-3
Teaching Hours:15
Culture and Socialization
 
  1. Culture
  2. Socialization
  3. Conformity and Deviance

Films: Taare Zameen Par (2007)

Unit-4
Teaching Hours:15
Social Stratification
 
  1. Sex and gender
  2. Race and Ethnicity
  3. Caste and Class 

 Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)

Unit-4
Teaching Hours:15
Social Stratification
 
  1. Sex and gender
  2. Race and Ethnicity
  3. Caste and Class 

 Films: Lajja (2001), India Untouched: Stories of a People Apart (2007)

Text Books And Reference Books:

Burton, E. (1988 ). Sociology and the feature film. Teaching Sociology 16: 263-271.

Dudrah, R K. (2006).  Bollywood: Sociology goes to the Movies. New Delhi: Sage Publications.

Prendergast, C. (1986 ). Cinema Sociology: Cultivating the Sociological Imagination through Popular Film. Teaching Sociology 14: 243-248.

Essential Reading / Recommended Reading

Mills, C. W. (2023). The sociological imagination. In Social Work (pp. 105-108). Routledge.

Evaluation Pattern
CIA 1  10 marks (conducted out of 20 )
 
CIA 2 10 marks (conducted out of 20 )
 
CIA 3 25 marks (conducted out of 50 ) 
 
Attendance 5 marks 

STA101-1 - DESCRIPTIVE STATISTICS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description