CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Master of Business Administration
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 BUSINESS AND CURRENT AFFAIRS Skill Enhancement Courses 3 3 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS Core Courses 3 3 100
MBA132 MANAGERIAL ECONOMICS Core Courses 3 3 100
MBA133 PRINCIPLES OF MANAGEMENT Core Courses 3 3 100
MBA134 STATISTICS FOR BUSINESS Core Courses 3 3 100
MBA135 ORGANIZATIONAL BEHAVIOUR Core Courses 3 3 100
MBA136 MANAGEMENT OF DIGITAL BUSINESS SYSTEMS Core Courses 3 3 100
MBA181 ORGANIZATION STRUCTURE TRAINING Project 3 2 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 BUSINESS DOMAIN KNOWLEDGE Skill Enhancement Courses 3 2 100
MBA231 MARKETING MANAGEMENT Core Courses 3 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES Core Courses 3 3 100
MBA234 FINANCIAL MANAGEMENT Core Courses 3 3 100
MBA235 OPERATIONS MANAGEMENT Core Courses 3 3 100
MBA236 FUNDAMENTALS OF BUSINESS ANALYTICS Core Courses 3 3 100
MBA238 ENTREPRENEURSHIP AND INTRAPRENEURSHIP Core Courses 3 3 100
MBA281 SOCIAL CONCERN PROJECT Project 2 1 50
3 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA311 FUNCTIONAL DOMAIN KNOWLEDGE - 3 2 100
MBA332 RESEARCH METHODOLOGY - 3 3 100
MBA341B BUSINESS DATA MANAGEMENT - 3 3 100
MBA341EI BUSINESS MODEL INNOVATION - 3 3 100
MBA341F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - 3 3 100
MBA341H INDUSTRIAL RELATIONS - 30 3 100
MBA341I INTERNATIONAL MARKETING - 3 3 100
MBA341L QUALITY MANAGEMENT SYSTEMS - 3 3 100
MBA341M SALES AND DISTRIBUTION MANAGEMENT - 3 3 100
MBA342B PROGRAMMING WITH PYTHON - 3 3 100
MBA342EI COMMUNICATION FOR PROSPECTIVE ENTREPRENEURS - 3 3 100
MBA342F MANAGEMENT OF BANKS - 3 3 100
MBA342H TALENT MANAGEMENT - 3 3 100
MBA342L BUSINESS ANALYSIS AND PROCESS MODELING - 3 3 100
MBA342M MARKETING RESEARCH AND ANALYTICS - 3 3 100
MBA343B EXPLORATORY DATA ANALYSIS - 3 3 100
MBA343EI IDEATION AND OPPORTUNITY ASSESSMENT - 3 3 100
MBA343F FINANCIAL REPORTING AND ANALYSIS - 3 3 100
MBA343H LEARNING AND DEVELOPMENT - 3 3 100
MBA343I GLOBAL BUSINESS ENVIRONMENT - 3 3 100
MBA343L LEAN OPERATIONS MANAGEMENT - 3 3 100
MBA343M BUSINESS TO BUSINESS MARKETING - 3 3 100
MBA344F DATABASE MANAGEMENT FOR FINANCE - 2 3 100
MBA344I CRISIS COMMUNICATION AND ORGANISATIONAL LEARNING - 3 3 100
MBA361F MACRO ECONOMICS - 3 3 100
MBA361H MANAGING CONFLICTS AND NEGOTIATIONS - 3 3 100
MBA361M DIGITAL MARKETING - 3 3 100
MBA361S LEADERSHIP - 3 3 100
MBA362B ARTIFICIAL INTELLIGENCE FOR MANAGERS - 3 3 100
MBA362EI ENTREPRENEURIAL FINANCE - 3 3 100
MBA362F FINANCE THROUGH FILMS - 3 3 100
MBA362L ENTERPRISE RESOURCE PLANNING - 3 3 100
4 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA411 RESEARCH COMPETENCY Skill Enhancement Courses 2 2 100
MBA431 STRATEGIC MANAGEMENT Core Courses 3 3 100
MBA441B BUSINESS FORECASTING Discipline Specific Elective Courses 3 3 100
MBA441EI DIGITAL TRANSFORMATION AND INNOVATION Discipline Specific Elective Courses 3 3 100
MBA441F FINANCIAL ECONOMETRIC ANALYSIS Discipline Specific Elective Courses 3 3 100
MBA441H COMPENSATION MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA441I INTERNATIONAL TRADE Discipline Specific Elective Courses 3 3 100
MBA441L BUSINESS INTELLIGENCE AND ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA442B MACHINE LEARNING ALGORITHMS-I Discipline Specific Elective Courses 3 3 100
MBA442EI BLUE OCEAN STRATEGY Discipline Specific Elective Courses 3 3 100
MBA442F BUSINESS VALUATION Discipline Specific Elective Courses 3 3 100
MBA442H HUMAN RESOURCE METRICS AND ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA442I CROSS CULTURAL AND DIVERSITY MANAGEMENT Discipline Specific Elective Courses 3 3 50
MBA442L SUPPLY CHAIN AND LOGISTICS MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA442M CONSUMER BEHAVIOUR Discipline Specific Elective Courses 3 3 100
MBA443B BUSINESS INTELLIGENCE AND DATA VISUALIZATION Discipline Specific Elective Courses 3 3 100
MBA443EI VENTURE CAPITAL AND PRIVATE EQUITY Discipline Specific Elective Courses 3 3 100
MBA443F DERIVATIVES Discipline Specific Elective Courses 2 3 100
MBA443H LABOUR LAW Discipline Specific Elective Courses 3 3 100
MBA443I GLOBAL CONSUMER BUYING BEHAVIOR AND NEUROMARKETING Discipline Specific Elective Courses 3 3 100
MBA443L OPERATIONS PLANNING AND CONTROL Discipline Specific Elective Courses 3 3 100
MBA443M MARKETING METRICS Discipline Specific Elective Courses 3 3 100
MBA444F COST ANALYSIS AND MANAGEMENT CONTROL SYSTEM Discipline Specific Elective Courses 3 3 100
MBA444I INTERNATIONAL LABOUR LAW PRACTICES Discipline Specific Elective Courses 3 3 100
MBA444L INFORMATION TECHNOLOGY SERVICES MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA444M STRATEGIC MARKETING MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA445I GLOBAL M-COMMERCE STRATEGY Discipline Specific Elective Courses 3 3 100
MBA445M GLOBAL MARKETING Discipline Specific Elective Courses 3 3 100
MBA461F INTERNATIONAL FINANCIAL MANAGEMENT Generic Elective Courses 3 3 100
MBA461L DIGITAL TRANSFORMATION TECHNOLOGIES Generic Elective Courses 3 3 100
MBA461S BUSINESS ANALYSIS Generic Elective Courses 3 3 100
MBA462B MANAGERIAL APPLICATIONS OF ANALYTICS Generic Elective Courses 3 3 100
MBA462EI FAMILY BUSINESS MANAGEMENT Generic Elective Courses 3 3 100
MBA462H DIVERSITY, EQUITY, INCLUSION, AND BELONGINGNESS Generic Elective Courses 2 3 100
MBA462M FUNDAMENTALS OF SERVICE MARKETING Generic Elective Courses 3 3 100
MBA481 SUMMER INTERNSHIP PROJECT Project 4 4 100
5 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA238 ENTREPRENEURSHIP AND INTRAPRENEURSHIP - 3 3 100
MBA511 CAMPUS TO CORPORATE Skill Enhancement Courses 1 1 50
MBA531 MANAGEMENT SCIENCE Core Courses 3 3 100
MBA541B BIG DATA ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA541F STRATEGIC FINANCIAL MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA541H ORGANIZATIONAL CHANGE AND DEVELOPMENT Discipline Specific Elective Courses 3 3 100
MBA541I EXPORT IMPORT MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA541L OPERATIONS STRATEGY Discipline Specific Elective Courses 3 3 100
MBA541M RETAILING MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA542B MACHINE LEARNING ALGORITHMS-II Discipline Specific Elective Courses 3 3 100
MBA542F FINANCIAL RISK MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA542H INTERNATIONAL HUMAN RESOURCES MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA542I INTERNATIONAL SUPPLY CHAIN MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA542L AGILE MANAGEMENT OF SOFTWARE PROJECTS Discipline Specific Elective Courses 3 3 100
MBA542M STRATEGIC BRAND MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA543F FIXED INCOME SECURITIES Discipline Specific Elective Courses 3 3 100
MBA543H AGILE HR Discipline Specific Elective Courses 3 3 100
MBA543I MARKETING ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA543L INTERNATIONAL LOGISTICS Discipline Specific Elective Courses 3 3 100
MBA543M ADVERTISING AND PUBLIC RELATIONS Discipline Specific Elective Courses 3 3 100
MBA544B TEXT AND SOCIAL MEDIA ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA544F ANALYTICS FOR FINANCE Discipline Specific Elective Courses 3 3 100
MBA544I BLOCKCHAIN MANAGEMENT IN GLOBAL BUSINESS Discipline Specific Elective Courses 3 3 100
MBA544L SERVICE OPERATIONS MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA545F DIGITAL TECHNOLOGY IN FINANCE Discipline Specific Elective Courses 3 3 100
MBA545I INTERNATIONAL COMPETITION REGIME AND MANAGEMENT PRACTICES Discipline Specific Elective Courses 3 3 100
MBA545L SUPPLY CHAIN DESIGN AND MODELLING Discipline Specific Elective Courses 3 3 100
MBA546L MANAGING AUDIT OF INFORMATION SYSTEMS Discipline Specific Elective Courses 3 3 100
MBA561B BUSINESS PROBLEM FRAMING Generic Elective Courses 3 3 100
MBA561L PROJECT MANAGEMENT Generic Elective Courses 3 3 100
MBA561S INTERNATIONAL BUSINESS Generic Elective Courses 3 3 100
MBA562B APPLIED STATISTICS FOR BUSINESS Generic Elective Courses 3 3 100
MBA562F SUSTAINABLE FINANCE AND INVESTMENTS Generic Elective Courses 3 3 100
MBA562H NEUROSCIENCE FOR MANAGERS Generic Elective Courses 3 3 100
MBA562M CUSTOMER CENTRIC DECISIONS IN BUSINESS Generic Elective Courses 3 3 100
MBA581 MASTER THESIS - 3 4 150
6 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA631 BUSINESS SUSTAINABILITY, GOVERNANCE AND ETHICS - 3 3 100
MBA641B DEEP LEARNING - 3 3 100
MBA641F FINANCIAL ENGINEERING - 3 3 100
MBA641H TECHNOLOGY FOR HR - 3 3 100
MBA641I INTERNATIONAL LOGISTICS - 3 3 100
MBA641L INFORMATION TECHNOLOGY GOVERNANCE AND LEADERSHIP - 3 3 100
MBA641M NEURO MARKETING - 3 3 100
MBA642F MERGERS, ACQUISITIONS AND RESTRUCTURING - 3 3 100
MBA642I INTERNATIONAL TRADE LAW - 3 3 100
MBA642L ENTERPRISE ASSET MANAGEMENT - 3 3 100
MBA642M RURAL MARKETING - 3 3 100
MBA643F BEHAVIOURAL FINANCE - 3 3 100
MBA643I INTERNATIONAL ADVERTISING - 3 3 100
MBA661B SECURITY MANAGEMENT IN CLOUD - 3 3 100
MBA661F PERSONAL FINANCIAL PLANNING - 3 3 100
MBA661M DESIGNING FOR NEW PRODUCTS AND EXPERIENCES - 3 3 100
MBA661S INNOVATION AND DESIGN THINKING - 3 3 100
MBA662H WELL BEING AT WORK - 3 3 100
MBA662L E-BUSINESS - 3 3 100
MBA662S BUSINESS LAW - 3 3 100
MBA681 MASTER THESIS - 3 3 150
MBA682 INDUSTRY PRACTICUM - 3 3 150
MBA683 CAPSTONE PROJECT - 4 4 150
    

        

    

Introduction to Program:

The MBA programme consists of six trimesters.  Students move to specialization courses during the last four trimesters.  Most of the courses are of three credits with coverage of 30 hours.

The course curriculum is designed for academic depth and employability in the industry.  Variety of pedagogy are used in addition to the regular class room teaching, such as case essions, simulations, management games, laboratories and research based assignments.  Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes.  Extracurricular activities hone up the organizing skills and teamwork among the students.

 School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and University of Applied Sciences (FHWS), Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree. 

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Apply knowledge of Management and Practices to solve business problems

PO2: Foster Analytical and Critical abilities for data-based decision making

PO3: Ability to develop value-based leadership ability

PO4: Ability to understand, analyse, communicate global economic, legal and ethical aspects of business

PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to the team environment

PO6: Identify business opportunities, design and implement innovations in work environment

PO7: Enhance capabilities for generating research ideas in respective management domains

PO8: Demonstrate sensitivity to sustainability issues and prepare for lifelong learning

Programme Specific Outcome:

PSO1: Social Responsibility and Ethical sensitivity

PSO2: Functional Knowledge and Application

PSO3: Communication

PSO4: Critical Thinking

PSO5: Global Awareness

Programme Educational Objective:

PEO1: Graduates possessing subject knowledge, analytical ability and skills to manage business.

PEO2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in dynamic business environment.

PEO3: Graduates with value based leadership skills, entrepreneurial capabilities and global awareness serving enterprises and society.

Assesment Pattern

l.No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

25

3

CIA-III

15

4

End Trimester Exam

30

5

Class participation

15

 

 

Case study discussions

Quiz Sessions

Continuous Internal assessments

Assignments

Field study reports

Periodic Tests

Assessment of Class Participation in case studies and discussions

Examination And Assesments

Sl.No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

25

3

CIA-III

15

4

End Trimester Exam

30

5

Class participation

15

 

 

 

 

 

Introduction to Program:

The MBA programme consists of six trimesters. Students move to specialization courses during the last four trimesters. Most of the courses are of three credits with coverage of 30 hours. The course curriculum is designed for academic depth and employability in the industry. Variety of pedagogy are used in addition to the regular class room teaching, such as case sessions, simulations, management games, laboratories and research based assignments. Experiential, student centric learning is the highlight of the programme. Co-curricular activities such as organizational study, mentoring and current affairs sessions, book reviews, paper presentation conferences augment the regular classes. Extracurricular activities hone up the organizing skills and teamwork among the students. School of Business and Management has collaborations with Universities such as Virginia Commonwealth University (VCU), USA; Western Michigan University (WMU), USA and THWS, Würzburg-Schweinfurt, Germany wherein students are permitted to take approved courses from these Universities and transfer of credits for such courses will be considered for the award of MBA Degree.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO8/PLG1: Demonstrate sensitivity to sustainaility issues and prepare for lifelong learning

PO1/PLG2: Apply Knowledge of Management Theories and Practices to solve business problems

PO3/PLG1: Ability to develop value-based leadership ability

PO2/PLG4: Foster Analytical and Critical abilities for data-based decision making

PO5/PLG3: Ability to lead themselves and others in the achievement of oragnisational goals, contributing effectively to the team environment

PO4/PLG3: Ability to understand, analyse, communicate global, economic, legal and ethical aspects of business

PO7/PLG4: Enhance capabilities for generating research ideas in respective management domains

PO6/PLG5: Identify business opportuntities, design and implement innovation in the work environment

Programme Specific Outcome:

PLO1.1: Analyze sustainability issues from stakeholder?s perspectives

PLO1.2: Develop value-based leadership through appropriate managerial actions.

PLO2.1: Examine management theories in the context of business problems

PLO2.2: Recommend appropriate solutions for Managerial problems

PLO3.1: Develop and demonstrate effective written skills

PLO3.2: Deliver professional oral presentation

PLO4.1: Analysis of business scenarios

PLO4.2: Construct integrated solution framework

PLO5.1: Evaluate alternatives to operate effectively in a global environment

Programme Educational Objective:

PEO1: Graduates possessing subject knowledge, analytical ability and skills to manage businesses

PEO2: Graduates exhibiting spirit of inquiry, innovation and ability to solve problems in a dynamic business environment.

PEO3: Graduates with value-based leadership skills, entrepreneurial capabilities and global awareness serving enterprises and society.

Assesment Pattern

Examination And Assesments
Pattern I  
CIA 1 15
CIA 2 25
CIA 3 15
Class Participation 15
End Term Examination  30
Total marks 100

 

 

Pattern II  
Project based assessments  100

 

Pattern III  
CIA 1 25
CIA 3 30
Class Participation 15
End Term Assessment 30
Total marks 100

 

MBA111 - BUSINESS AND CURRENT AFFAIRS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process

Course Outcome

CO1: Interpret economic indicies, basket of currencies and currency dynamics

CO2: Develop awareness through news paper readings

CO3: Analyze business and current affairs and enhancing presentation skills

CO4: Compare and appreciate different cultures

CO5: Develop communication skills through peer interactions

Unit-1
Teaching Hours:3
Introduction to Economic Indices
 

Basket of currencies, Exchange rates, Inflation, repo rate, reverse repo rate, Oil price, GDP, Stock market

Unit-2
Teaching Hours:6
News Analysis
 

Business, Corporate, National, International, Technology, Politics, Sports

Unit-3
Teaching Hours:8
Knowledge Point presentations
 

Latest topics from Technology, Business and Economics

Unit-4
Teaching Hours:10
Group Discussions & other activities
 

Topics related to Management, Current affairs and Society, Goal setting with action plan, OST report guidance

Unit-5
Teaching Hours:3
Book Review
 

Management books, Autobiographies, Biographies, Entrepreneurship, Building organizations

Text Books And Reference Books:

Economic Times  News paper

Essential Reading / Recommended Reading

Newspapers and Journals

Evaluation Pattern

Continuous evaluation: 100 marks

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Course Outcome

CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them

CO2: Analyze the effects of transactions on the accounting equation

CO3: Understand the financial statements and the items appearing therein.

CO4: Assess the flow of cash in the business through cash flow statement.

CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information.

Unit-1
Teaching Hours:3
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-2
Teaching Hours:6
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-3
Teaching Hours:7
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N. Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

 

Component

Description

Units

Max Marks

Weightage (in the total marks)

Total

CIA-I

Business Transactions Analysis

1,2

15

15%

15

CIA-II

Mid-term exam

1,2 & 3

25

25%

25

CIA-III

Financial Statement Analysis

4,5

15

15%

15

End – Term

End-Term Exam

1,2,3,4, & 5

50

30%

30

Class Participation

 

 

15

15%

15

Total

 

 

 

100

100

MBA132 - MANAGERIAL ECONOMICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

  1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.
  2. To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.
  3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.
  4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.
  5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Course Outcome

CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost.

CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand.

CO3: Analyze consumer behavior with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CO4: Deduce the cost, revenue, and production functions for business implications.

CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly.

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process-Tools and analysis of optimization-role of Government, Competition Vs Cooperation. Relationship with other management subjects.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses.

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers’ surplus-   Costs, Isoquants, least cost combination types of costs, short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break-even analysis, (case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the features of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability.

Text Books And Reference Books:

Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning 

Essential Reading / Recommended Reading
  1. D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications
  2. Paul G Keat, Philip Ky Young, Sreejata Banarjee (2016) Managerial Economics (6h Edition), Pearson Publications.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Total

 

CIA1

 

MCQ

I ,II

15

15

CIA2

Case Analysis (Mid-term Examination)

I, II, III

25

25

CIA3

Video Interview of the Entrepreneur on Unit Economics

IV,V

15

15

 

ETE

End Term Exam

I, II, III, IV, V.

50

30

Class Participation

Class Participation

I, II, III, IV, V.

15

15

Total Evaluation

 

 

 

100

MBA133 - PRINCIPLES OF MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in the first trimester. This course will provide a general introduction to management theories and principles. It also examines the management functions of planning, organizing, staffing and leading and its impact on the businesses.

CLO1   Understand the evolution of management approaches 

CLO2   Demonstrate planning techniques

CLO3   Able to work in dynamic teams within organizations 

CLO4   Analyze different processes in staffing 

CLO5   Build the ability for leading and become adaptable

Course Outcome

CLO1: Understand the evolution of management approaches

CLO2: Demonstrate planning techniques

CLO3: Able to work in dynamic teams within organizations

CLO4: Analyze different processes in staffing

CLO5: Build the ability for leading and become adaptable Build the ability for leading and become adaptable

Unit-1
Teaching Hours:6
Nature, Purpose and Evolution of Management Thought
 

Management – Nature, Scope and purpose; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession. 

 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory, Bureaucratic Management Theoryand Henry Fayol management principles; Behavioural Management Theory- Human Relations Theory (Hawthorne Experiment and Behavioural Science theory), Modern Management theory - Quantitative Theory, Systems Approach, Contingency Approach;. Indian approach to Management. Global management systems & practices

Unit-2
Teaching Hours:6
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making,; Techniques in Decision Making, Creativity Problem Solving Forecasting- Benefits of Forecasting, Techniques of Forecasting, Limitations of Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

 

 

Unit-3
Teaching Hours:6
Organizing
 

Organizational structure and design; types of organizational structures; Virtual corporations, virtual

 teams, Roles and Responsibilities, Key Elements of an Organizational Structure - Span of control,

 departmentalization, chain of command, work specialization and centralization & decentralization;

 Understanding authority and responsibility, principles of delegation, and reengineering. Industry

 

 5.0 Organizational Structure

Unit-4
Teaching Hours:6
Staffing
 

·         Human resource planning, Recruitment, selection, training & development, performance appraisal, Workforce Diversity Cross-cultural Communication, Negotiation, compensation and employee welfare., Employee Motivation, Stress and managing employee stress 

 

·         Use of Analytics and AI for HR Actions and Talent Management

Unit-5
Teaching Hours:6
Leading and Change Management
 

Leadership concept, leadership Styles, leadership communication, Leadership Development 

Change Management -Concept of change, change as a natural process, Importance & Causes of change, Developing a climate for learning, learning organizations

 

Challenges of Contemporary Business – Corporate Social responsibility, Managerial Ethics and environment issues.

Text Books And Reference Books:

Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications.

Essential Reading / Recommended Reading

1.      Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.

2.      Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     

3.Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications

Evaluation Pattern

*

MBA134 - STATISTICS FOR BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a common core course for 3 credit hours. It will discuss both conceptual and application perspective using basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. 

Course Objectives: 

At the end of the course the students will be able:

  1. To develop the knowledge of Descriptive Statistics and data visualization.
  2. To apply probability distribution to business data.
  3. To examine sampling techniques in the context of decision making.
  4. To assess statistical data in order to support fact-based decision making.
  5. To determine models for analyzing relationships between variables

Course Outcome

CO1: Apply Descriptive Statistics and Construct suitable visualizations for business data

CO2: Identify appropriate probability distributions for the given business problem.

CO3: Select suitable statistical tests for business data.

CO4: Analyse statistical data to support fact-based decision making.

CO5: Evaluate models to predict relationships between variables.

Unit-1
Teaching Hours:3
Data Visualization
 

Descriptive Statistics: Statistics Definition, Statistics Application in Business and Economics, Data and Data      types (Levels of Measurement), Data Visualization.  Measures of Location:- Mean, Weighted Mean, Median, Mode, percentiles, Quartiles. Measures of Variability:- Range, Interquartile Range, Variance, Standard Deviation, Coefficient of Variation, Skewness and Kurtosis.

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading
  1. Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2017).Statistics for management. New Delhi: Prentice Hall India Publications.
  2. Doane, D. P., & Seward, L. W. (2017). Applied statistics in business and economics. New York, NY: McGraw-Hill.
  3. McClave, J. T., Benson, P. G., Sincich, T., & Sincich, T. (2017). Statistics for business and economics. Pearson
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Descriptive Statistics and data Visualization

I

15

     15%

15

CIA2

Mid-term

II, III

25

     25%

25

CIA3

Group Assignment

III, IV, V

15

     15%

15

Class Participation

MCQ each unit

I,II,III,IV,V

15

     15%

15

ETE

End-term

All units

50

     30%

30

Total

 

 

 

 

100

MBA135 - ORGANIZATIONAL BEHAVIOUR (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

  1. Identify the challenges of OB in terms of ethical, and cultural aspects
  2. Apply the concepts of personality, perception, and learning in Organizations.
  3. Examine the impact of attitude, values, and job satisfaction on business decisions.
  4. Appraise motivation techniques to address business problems
  5. Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Course Outcome

CO1: Identify the challenges of OB in terms of ethical, and cultural aspects

CO2: Apply the concepts of personality, perception, and learning in Organizations.

CO3: Examine the impact of attitude, values, and job satisfaction on business decisions.

CO4: Appraise motivation techniques to address business problems

CO5: Evaluate frameworks to address challenges related to groups and team dynamics in the workplace

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Text Books And Reference Books:

Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence-based approach. 13 th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.
  3. Hellriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2013). Organizational Behavior. Macmillan.
Evaluation Pattern

*

MBA136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

  1. To assist in identifying the factors of information systems that interact with the organisation.
  2. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
  3. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
  4. To enable working knowledge of data management components in business scenarios.
  5. To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Outcome

CLO1: Identify the factors of information systems that interact with the organization.

CLO2: Apply concepts in managing and developing secure information systems for organizational. Competitiveness.

CLO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CLO4: Apply working knowledge of data management concepts in business scenarios.

CLO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-4
Teaching Hours:6
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts.

Unit-5
Teaching Hours:10
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

 

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd

Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education. 
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm (Last accessed on 6th July 2021)
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern

*

MBA181 - ORGANIZATION STRUCTURE TRAINING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

  • Vision, mission and objectives of business organization
  • Organizational structure in business organizations
  • Business functions in a business firm
  • Organization type  the business under study fits in
  • SWOT analysis for a business organization
  • Key Result Areas of a business organization
  • Business growth over years with appreciation of enablers and barriers

Course Outcome

CO1: Identify the essential details and characteristics of the business organization and the industry it operates in.

CO2: Examine the organizational structure and functions in a business organization

CO3: Appraise the business organization using the SWOT framework

CO4: Examine OST project information to present to an audience

CO5: Explain information in the report in the appropriate manner and style

Unit-1
Teaching Hours:0
-
 

-

Text Books And Reference Books:

 

SHRM. (2023). Understanding Organizational Structures. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understanding-organizational-structures.aspx

 

 

Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

Regularity and progress report to mentor  20 marks 

Project report 30 marks 

Completion Certificate :10 marks 

Presentation 20marks 

Quiz :20 marks 

MBA211 - BUSINESS DOMAIN KNOWLEDGE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

Course Outcome

CLO1: Familiarize with business terms through news analysis

CLO2: Develop a futuristic thinking by exploring possibilities of entrepreneurship

CLO3: Develop professional skills through presentations

CLO4: Develop management thinking

CLO5: Identify strength areas through business discussions

Unit-1
Teaching Hours:6
News Analysis
 

Business, National, International, Technology, Politics, Sports

Unit-2
Teaching Hours:8
Industry presentations
 

Latest topics from Technology, Business and Economics, Visit to Industry

Unit-3
Teaching Hours:10
Career Building
 

Entrepreneurship & Startup, Exposure to Domains

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

*

MBA231 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
  2. To apply the bases of Segmentation, Targeting and Positioning.
  3. To utilize the factors influencing Consumer and Business markets for buying decisions.
  4. To analyze the strategies for Product and Price mix.
  5. To recommend Promotional and Distribution mix strategies.

Course Outcome

LCO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors.

CLO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market.

CLO3: Utilize the factors influencing Consumer and Business market for buying decisions.

CLO4: Analyze the Product and Pricing strategies and its impact on global business communities.

CLO5: Recommend Promotion and Distribution strategies to operate effectively in a multi-cultural economic and legal environment.

Unit-1
Teaching Hours:4
Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analysing the Marketing Environment, Components of Environment- Macro environment and Micro environment.

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning
 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets; 

Market Targeting, Developing and Communicating a Positioning Strategy.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Place, Promotion & CSR
 

Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations. Corporate Social Responsibility & Ethics in Marketing.

Text Books And Reference Books:

Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi

Essential Reading / Recommended Reading
  1. Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021), 1stEd, Wiley
  2. Ramaswamy V.S. & Namakumari,  Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi
Evaluation Pattern

*

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

Course Outcome

CLO1: to understand the basic concepts of human resource management

CLO2: to create job description and job specification for a specified job

CLO3: to analyse the process of acquiring and retaining talent

CLO4: to evaluate the development initiatives

CLO5: apply the new dimensions in employee employer relations at workplace

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Strategic HRM, Human Resource Management A sustainability perspective. Human Resource Management in India: An overview, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards 

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design.

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing

Unit-4
Teaching Hours:12
Human Resource Development
 

Meaning, Objectives and scope of human resource development                             

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :                                                  

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

Compensation                                                                       

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration    

Unit-5
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

 

Text Books And Reference Books:

Dessler, G & Varkey,B. (2018).Human resource management. 15 Edition  Pearson

Essential Reading / Recommended Reading

1.      Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management:  A case study approach. India: Jaico.

2.      Decenzo, D A & Robbins, S P (2011). Human resource management, John Wiley & Sons.

3.      Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.      Mathis, R L & Jackson, J H (2000). Human Resource Management, 9th ed, South Western: Thomson Learning Publications.

5.      Rao, V S P (2000). Managing people. Amexcel Publisher.

6.      Snell, S & Bohlander,G (2009). Human resources management: A South Asian perspective. India: Cengage Learning.

Evaluation Pattern

*

MBA234 - FINANCIAL MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Course Outcome

CLO1: Apply the time value concepts for basic financial decision making.

CLO2: Evaluate the impact of cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CLO3: Appraise projects using capital budgeting techniques.

CLO4: Analyse the impact of different kinds of dividends on shareholder wealth.

CLO5: Evaluate working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post -tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, weighted average cost of capital - WACC, book value weights, market value weights, target weights

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback period, Discounted Payback period, IRR, MIRR Comparison between different techniques, NPV profiles, Cross -over rate, decision criteria used in practice Capital budgeting - applied problems, Cash flow estimation for new projects Replacement projects

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends Share Repurchases

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle Effective cost of credit

Text Books And Reference Books:

Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading
  1. Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications
  2. Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition
Evaluation Pattern

*

MBA235 - OPERATIONS MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

  1. To enable comprehension of operations strategy design process in a competitive environment.
  2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
  3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
  4. To determine the root causes of quality defects through statistical and non-statistical methods.
  5. To enable comprehension of emerging areas in lean, sustainability, and project management

Course Outcome

CO1: Identify the factors influencing operations strategy in a competitive environment.

CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.

CO5: Outline emerging trends in lean, sustainability, and project management

Unit-1
Teaching Hours:6
Introduction and Operations Strategy
 

Unit I   Introduction and Operations Strategy                                                                                                6 Hours

Introduction, Operations as Service, OM in the organizational chart, systems perspective, current challenges and priorities. Operations Strategy: strategy formulation process, measures for operations excellence, options for strategic decisions, break-even analysis, cost vs flexibility trade-off. Demand Forecasting – developing forecasting logic, data sources, extrapolative methods using time series.

 

Unit-2
Teaching Hours:5
Unit II Planning and Design
 

Unit II   Planning and Design                                                                                                            5 Hours 

Facilities location, process planning premises, process - capacity analysis, process characteristics and flow types, plant layouts, product layout design - line balancing.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Unit III   Inventory Management and Supply Chain Management                                                  8 Hours 

Inventory planning for independent demand, inventory types, inventory costs, handling demand uncertainty, inventory control systems – continuous and periodic review, selective inventory control – ABC, other classification. Introduction to SCM, Bull whip effect, Push and Pull Systems, Role of Technologies in SCM.

Unit-4
Teaching Hours:6
Quality Management
 

Unit IV   Quality Management                                                                                                          6 Hours

Definitions of quality, TQM, quality management tools, SPC, 7QC tools, Six Sigma – DPMO, DMAIC, process variation, process capability.

Unit-5
Teaching Hours:5
Unit V Project Management and current trends
 

Unit V   Project Management and current trends                                                                                    5 Hours

Characteristics, phases of PM, framework for PM - WBS, Network representation and analysis – CPM. Ethical issues in OM. Lean concepts & Sustainable operations.  

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2
  2. Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.
  3. Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill. 
  4. Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.
  5. Buffa, E.S., & Sarin, R.K. (2008). Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.
  6. Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.
  7. Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.
  8. Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.
  9. Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education 
Evaluation Pattern

*

MBA236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

  1. 1.      To apply the basic concepts of Business Intelligence and Data Visualization

    2.      To apply the concepts of business analytics and types

    3.      To analyze the implications of analytics in various functional areas

    4.      To assess concepts of machine learning

            5.      To create machine learning model using tool

Course Outcome

CLO1: Identify the basic concepts of Business Analytics

CLO2: Identify the concepts of Machine Learning

CLO3: Analyze the implications of Analytics in various functional areas

CLO4: Assess data using visualization tools

CLO5: Evaluate data using simulations through MS-Excel

Unit-1
Teaching Hours:6
Unit I. Business Intelligence and Data Visualization
 

Unit I. Business Intelligence and Data Visualization                                                  6 Hours

                                                

Types of data - structured / unstructured / semi – structured, master or transactional data,  storage of data – data warehouse and data mart. What is BI, BI architecture, BI challenges and limitations, Introduction to Data Visualization,  Visualization best practices, Dashboard, Storytelling, Demonstration to create a Dashboard.

Unit-2
Teaching Hours:6
Introduction to Machine Learning
 

Unit II. Introduction to Business Analytics                                                                  6 Hours

 

Introduction to Business Analytics, Importance of Business Analytics, Benefits and challenges, Role and importance of data, DIKW Framework, CRISP DM Framework - Types - Descriptive, Predictive and Prescriptive Analytics, Ethics in data management.

Unit-3
Teaching Hours:6
Applications of Analytics
 

 

 

Analytics for business decision making, Applications of Analytics in various functional areas – Finance, Marketing, Human Resources and operations.

Unit-4
Teaching Hours:8
Unit IV. Introduction to Machine Learning
 

 

Unit IV. Introduction to Machine Learning                                                               6 Hours

 

Machine Learning - Definition, Types - supervised, unsupervised and reinforcement learning, managerial applications of Machine Learning, Introduction to deep learning

Unit-5
Teaching Hours:7
Building Machine learning models
 

Unit V. Building Machine learning models                                                            6 Hours

 

Model building process, Machine learning model – Multiple Regression and Clustering

Text Books And Reference Books:

Seema Acharya, R N Prasad. (2016). Fundamentals of Business Analytics. 2e. Wiley.

Essential Reading / Recommended Reading
  1. Ramesh Sharda, Dursun Delen and Efraim Turban (2015). Business Intelligence and Analytics: Systems for Decision Support. 10th edition. Pearson 
  2. Introduction to Business Analytics https://michael.hahsler.net/SMU/EMIS3309/slides/Evans_Analytics2e_ppt_01.pdf
  3. Business Analytics and Decision Making https://www.cgma.org/Resources/DownloadableDocuments/business-analytics-briefing.pdf
  4. U Dinesh Kumar. (2017). Business Analytics: The Science of Data: Driven Decision Making, Wiley Publications. 
  5. Wayne Winston (2017). Microsoft Excel 2016 Data Analysis and Business Modelling, 5th Edition
Evaluation Pattern

*

MBA281 - SOCIAL CONCERN PROJECT (2023 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives:

This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Course Outcome

CO1: ● Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India. Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems. Pursue a research methodology to develop a practicable solution to societal problems. Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

CO2: ● Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems.

CO3: ● Pursue a research methodology to develop a practicable solution to societal problems.

Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.

Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                 

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBA311 - FUNCTIONAL DOMAIN KNOWLEDGE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is offered during third trimester for MBA students. This course includes readings, presentations, activities, and projects which help students to develop domain knowledge, skills and competency in their chosen area of specialization (Business Analytics, Finance, Human Resources, Marketing, Lean Operations & Systems). Students are expected to read, analyze, reflect, share their knowledge, opinions and views and participate actively in the session discussions. 

Course Objectives:

The objective of this course is to develop knowledge, skill and competence in the chosen area of Specialization that will support the student in building a lasting career in the functional area of their choice. Within the Specialization, identify a ‘’practice area’ for developing deeper level competencies. 

Course Outcome

CO1: Display beginner-level, discipline-specific knowledge and capabilities in the chosen Specialization

CO2: Identify a practice area within the chosen Specialization for developing ?deep? competencies

CO3: Contextually communicate personal competencies and skills (oral ? GD, Interview, one-minute video pitch; written ? resumes, emails)

CO4: Identify potential internship opportunities (for summer internship, live projects)

Unit-1
Teaching Hours:10
Domain Specific knowledge and competencies
 

Key terms in domain, their meaning, relevance and application. Potential career opportunities and roles in domain, generic competencies for domain, specific competencies for special roles / opportunities

Unit-2
Teaching Hours:5
Practice area knowledge and competencies
 

Key practice areas or sub areas in the domain, competencies associated with each practice area, career opportunities.

Unit-3
Teaching Hours:10
Personal Branding
 

Building a resume, one-minute video pitch, Group Discussion sessions, Interview performance skills

Unit-4
Teaching Hours:5
Identifying internship opportunities
 

Industry / sector specific opportunities, personal networking skills, proactively exploring internship opportunities.

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBA332 - RESEARCH METHODOLOGY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

Course Outcome

CO1: Develop the research proposal for the selected research problem.

CO2: Apply different methods of research based on the selected research problem

CO3: Identify suitable measures and sources of information for data collection.

CO4: Construct research instruments for collecting the required data.

CO5: Determine fact-based decisions, based on statistical analysis of the data.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Text Books And Reference Books:

Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi

Essential Reading / Recommended Reading
  1. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson education. Harlow
  2. Cooper, D., & Schindler, P. (2009). Business research methods (4thed.). New Delhi: Tata McGraw Hill Publications.
  3. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
  4. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2003). Business research methods 7th ed. Thomson/South-Western: Appendices.
  5. Field, A. (2016). Discovering statistics using IBM SPSS statistics. Sage
Evaluation Pattern

*

MBA341B - BUSINESS DATA MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Functional Core during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and creation & querying of data. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify data and the components of Database Management System
  2. To experiment with Database Model with its relationships
  3. To discover Data Definition and Manipulation using SQL
  4. To evaluate different Databases and its influence in various applications in a global environment
  5. To evaluate knowledge of Query Language using SQL

Course Outcome

CLO1: Identify Data, Components of Database Management System

CLO2: Identify Relationships in Database Models

CLO3: Examine manipulation methods using SQL along with data definition

CLO5: Evaluate different databases and investigate challenges and opportunities in global communities

CLO6: Evaluate knowledge extracted by querying using SQL

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-2
Teaching Hours:6
Database Management Design
 

 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-3
Teaching Hours:6
Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-4
Teaching Hours:9
Advanced Querying
 

SELECT with Order BY, GROUP BY, Subqueries: Single row, Multi row; Set Operators, JOINs: Inner JOIN, Outer JOIN

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

 

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data   

Text Books And Reference Books:

Cengage eBook support- Database Systems: Design, Implementation, and Management, 12th Edition by Carlos Coronel; Steven Morris (2017)

Essential Reading / Recommended Reading

 

A, P. A., Jain, N. R., & Vasgi, B. P. (2021). Database Management System. Technical Publications.

Evaluation Pattern

*

MBA341EI - BUSINESS MODEL INNOVATION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course defines business model innovation. The course introduces the students to the various innovations in the business models, and how these innovations have a disruptive influence on the industry.  This course provides students a detailed guide to the design and implementation of innovative, and scalable business models across sectors.

Course Outcome

CO1: Discriminate different types of innovation

CO2: Analyse business models and risk involved

CO3: Examine the business model components and its perspectives

CO4: Evaluate process innovation and competitive advantage

CO5: Appraise the sustainability and impact in business models

Unit-1
Teaching Hours:6
Innovation
 

definition; types -product innovation, technology innovation; analysing with current business environment; challenges, Idea Management System, Divergent Vs Convergent Thinking

Unit-2
Teaching Hours:6
Business Model and Risk
 

Business models and value proposition, Platform Business models, 2 sided marketplace & network effects in B2C and B2B, Business model failure: Reasons and Remedies, - risk management defined; building risk in business model; risk management strategies across different industries; various dimensions of risk management; groups of business models and risks

Unit-3
Teaching Hours:6
Business Models and Value creation
 

Understand the 3 components of the business model and its linkage-Desirability, Feasibility and Viability of redesigned Business Model-Deconstructing the Customer perspective, internal resources and capabilities perspective, Revenue streams and cost structure innovation

Unit-4
Teaching Hours:6
Process innovation and sustainable competitive advantage
 

Process innovation, competitive advantage. Universality of innovation- staying ahead of the curve for winning customer patronage; how do companies innovate and succeed?  Exploring the link between innovation and organizational characteristics

Unit-5
Teaching Hours:6
Aligning the Business Model innovation and Future markets
 

Future markets: Green innovation- need and influence for of green innovation on corporate ethics across sectors and competitive advantage. Difficult trade-offs in scale, sustainability, and impact. Challenges associated with business model design and rejuvenation in large established.

Text Books And Reference Books:
  1. Zott.C,Raphael.A,ed.(2020).Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders.New Jersey:Wiley
  2. Afuah.A,(2018).Business Model Innovation: Concepts, Analysis, and Cases.UK:Routledge
  3. Bock.A,Gerard .G,(2018).The Business Model Book: Design, Build and Adapt Business Ideas that Drive Business Growth. New York: Pearson
  4. Srinivasan.R,(2021).Platform Business Models: Frameworks, Concepts and Design (Management for Professionals).Singapore:Springer
Essential Reading / Recommended Reading
  1. HBR’s 10 must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
  2. Business Model Innovation: The Organizational Dimension Reprint Edition, Kindle Edition by Nicolai J Foss (Editor), Tina Saebi (Editor)
Evaluation Pattern

*

MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets.

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students. 

Course Outcome

CLO1: Comprehend the functioning of securities market and its functioning from a global Perspective

CLO2: Compute risk and return of different securities

CLO3: Evaluate Capital market securities that is equity and bond

CLO4: Create optimum portfolios of different securities

CLO5: Appraise Emerging trends in the Securities markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium.

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis – Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Text Books And Reference Books:
  1. Bodie, Kane, Marcus and Mohanty., Investments (10th ed.). Tata McGraw Hill Publications.
Essential Reading / Recommended Reading
  1. Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12th ed.). CENGAGE Learning.
  2. Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi: Tata McGraw – Hill Publications. 
  3. Fischer.,& Jordan., Security analysis and portfolio management. Prentice Hall Publications.
  4. Bhalla, V. K., Investment management, S. Chand & Co Publications.
  5. Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.
  6. Brealey.,& Myers., Principles of corporate finance (7th ed.). Tata McGraw Hill Publications
Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions, mock trading, excel computations 

MBA341H - INDUSTRIAL RELATIONS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the third trimester to students of HR specialization. In this course Students learn various aspects of Industrial Relations mainly focusing on compliance part. They will be getting an in-depth knowledge of compliance and they will be becoming an asset for any organization irrespective of sectors.

Course Objectives: This course attempts to develop the awareness among students about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers.

Course Outcome

CO1: Put into action statutes and employer?s obligations under different acts of Labour Law.

CO2: Must fully understand employers and employee?s rights and duties and their compliance.

CO3: Students must be able to interpret the powers of the appropriate government/authorities under the Act.

CO4: Must able to put into action the requirements of Compliance officers.

CO5: Must be able to build amicable employee ? employer relations by understanding the provisions of the act.

Unit-1
Teaching Hours:9
A. Industrial Disputes Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal,

Unit-1
Teaching Hours:9
B. Introduction to labour laws and Factories Act, 1948
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures. [Practical case laws will be discussed in depth].

Unit-2
Teaching Hours:4
Karantaka shops and establishments act, 1964
 

Karnataka Shops and Establishments Act 1961, Activities of Karnataka Labor Welfare Board, Documents to be filed by Shops and Owners in Karnataka, Documents to be filed for registration and its process, Plantation Act [ Employers obligations on Welfare, Leave and Safety

Unit-2
Teaching Hours:4
Wage Code Bill 2019
 

Scope, definitions, establishment, Wages, Worker, Implementation of minimum wages, payment of wages, payment of bonus, advisory board, payment of dues and claims and audit, records and returns, inspector and facilitator and penalties.

Unit-3
Teaching Hours:4
B. Contract Labour Regulation and Abolition act
 

Definitions [Contract Labour, Contractor, and Principal Employer], and Procedure for Registration of Establishment, Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

Unit-3
Teaching Hours:4
A. Child Labour prohibition and Regulation Act, 1986
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety, Welfare and Health Measures for Children, Penalties if Children are Employed

Unit-4
Teaching Hours:5
A. Payment of wages act, 1936
 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount, Appeals, Conditions where attachment of property can be made, Penalties.

Unit-4
Teaching Hours:5
B. Payment of Bonus act, 1965
 

[Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus, Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation, Forfeiture of Bonus and Bonus in case of New Establishments, Penalties.

Unit-5
Teaching Hours:8
A. The Minimum wages act, 1948
 

Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentice, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties

Unit-5
Teaching Hours:8
B. The Employment Standing Orders Act, 1946
 

Objects, Definitions [ Employer, Industrial Establishment, Standing Orders], Scope of the Act, Establishments to which this act doesn’t apply, Procedure for submission of draft standing orders, Procedure for certification of standing orders, Conditions for certification of standing orders, Payment of subsistence allowance, Penalties.

Text Books And Reference Books:

P.K Padhi, Labour and Industrial Laws, October 2019, Published by PHI Aguinis, H. 3rd edition.

Essential Reading / Recommended Reading

1.      Kapoor N.D. (2012). Elements of industrial law (11th ed.). New Delhi: Sultan Chand & Sons.

2.      Kumar, H.L. (2013). Labor Laws Everybody should know (9th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd.

 

Additional Reading / Reference Material: Sarma A.M., (2013). Industrial Relations and Labour Laws (2nd ed.). Mumbai: Himalaya Publishing House

Evaluation Pattern

CIA1: 25 marks

CIA2: 30 marks

Class Participation: 10 marks

End Term Exam: 30 marks

MBA341I - INTERNATIONAL MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course involves the study of the issues involved in identifying, and developing, relationships with international markets.  The course analyzes the marketing that occurs across national boundaries. Never before in the history of this country has international marketing been so critically important

Course Objectives:

To Provide an understanding of the scope and function of international marketing theory and practice

To develop knowledge and skills to help in developing international market strategies.

To analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products in foreign countries

Course Outcome

CO1: Relate International marketing strategy & corporate strategy with local and national marketing strategy

CO2: Identify the options in adopting a global standardized action as opposed to a locally responsive action in international marketing and relate these to the overall corporate strategy of companies

C03: Analyze various product-related decisions in a global context and make rational decisions

CO4: Evaluate various marketing communication plans for organizations operating in a global context

C05: Apply selected international business theory to practical, international marketing situations.

Unit-1
Teaching Hours:6
Introduction to International Marketing
 

The different meanings of ‘International marketing’ (Internationalization and globalization) The meaning of the value chain in international marketing. The Importance of International Marketing, Forces Affecting International Integration and International Marketing the Scope and Challenge of International Marketing. Motives for firms going international; Three theories explaining firms’ internationalization process

 

Unit-2
Teaching Hours:6
Product Decisions in International Marketing
 

International Market segmentation, Assessing Market potential and choosing Target Markets, Targeting and Target Market strategy options, Positioning. Product decisions Standardization or adaptation of products, International service strategies PLC and IPLC Product communication alternatives, Branding decisions (sensory branding) Environmental strategies ‘Long tail’ strategies

 

Unit-3
Teaching Hours:6
Pricing Decisions in International Market
 

International Pricing Objectives and Strategies; Factors influencing international pricing, Price escalation, Experience-curve pricing, Transfer pricing, Price quotations, Terms of payment

 

Unit-4
Teaching Hours:6
International Distribution Decision
 

Structure of the channel (intensive, selective and exclusive) Managing and controlling distribution channels Managing logistics Most common export documents Transportation Internationalization of retailing Grey markets

Unit-5
Teaching Hours:6
International Marketing Communications Decisions
 

 International Advertising, Advertising Agencies: Organizations and Brands, Creating International Advertising, International Media Decisions, Public Relations and Publicity. Sales Promotion, Personal Selling, and Special Forms of Marketing Communications

 

Text Books And Reference Books:

 Hollensen, Svend(2017). 7th Edition, International Marketing, Pearson Education.

Warren J. Keegan & Mark C.Green (2018). 9th Edition, International Marketing, Pearson Education

 

Essential Reading / Recommended Reading

Caterora. P,  Gilly .M & Graham. J (2011). 15th Edition, International Marketing, Tata-McGraw-Hill Publications

Czinkota M.R., Ronkanen, I.A. M.H (2013). 10h Edition, International Marketing. Cengage Learning.

Albaum, G., Strandskov, J., Duerr, E., Dowd, L. (2006). International Marketing ,Pearson Education.

 

 

Evaluation Pattern

 

Sl.No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

25

3

CIA-III 

15

4

Class Participation

15

5

End Trimester Exam

30

6

Attendance*

 

MBA341L - QUALITY MANAGEMENT SYSTEMS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a functional core course in the third trimester to LOS students. This course emphasizes the importance of total quality management in all areas of business and organizations. Students develop and specialize on the various approaches to quality and problem-solving methodology using quality tools. This course includes emerging trends like data driven quality, use of disruptive technology and non-invasive quality management. Students apply the concepts of continuous improvement and understand the importance of organizational learning as a process driven outcome.

Course Objectives: 

At the end of the course, students should be able:

  1. To understand foundation concepts of TQM
  2. To analyse the implementation of Cost of Quality / Cost of Poor Quality for strategic planning.
  3. To appraise the business implications of implementation of TQM
  4. To explore qualitative and quantitative tools for quality management.
  5. To organizational learning frameworks for continuous improvement of business processes

Course Outcome

CO1: Understand the foundational concepts and current industry practices in Total Quality Management (TQM).

CO2: Analyse cost of quality in real life business scenarios for system improvement and strategic planning.

CO3: Analyse the strategic implications of TQM for effective decision making in real life business scenarios.

CO4: Examine qualitative and quantitative tools for quality management.

CO5: Apply organizational learning frameworks for continuous improvement of business processes

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Text Books And Reference Books:

Besterfield, D. H, & Besterfield, M.C., et al. (2018). Total Quality Management. 5th Edition, Pearson Publications.

Essential Reading / Recommended Reading
  1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications.
  2. Bhatt, S. (2007). Total Quality Management. New Delhi: Himalaya Publications. 
  3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition
  4. Shoji Shiba & David Walden (2007). Four Practical Revolutions in Management. Productivity Press  
Evaluation Pattern

*

MBA341M - SALES AND DISTRIBUTION MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective: 

At the end of the course, students should be able:

  1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.
  2.  Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. 
  3. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making. 
  4. Appraise the concept of Channel power, relationship and channel economics and its impact on “Go to market strategy.
  5. Explain the concept of sales force motivation, productivity and performance.

Course Outcome

CO1: Explain the importance of sales management dimensions including sales structure, market potential estimation and forecasting.

CO2: Construct templates on Territory management, permanent journey plan, annual operating plans and set sales targets and manage quota.

CO3: Appoint right channel members who would meet organizational goals.

CO4: Develop and orchestrate effective marketing mix for various channel types.

CO5: Demonstrate higher levels of selling and distribution skills

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Text Books And Reference Books:

Spiro, L.R., Stanton, J. W.  & Rich, A.G. (2013). Management of a sales force (15thed.). Irwin: McGraw –Hill.

Essential Reading / Recommended Reading

Rosenbloom, B. (2004). Marketing channels (8thed.). New Delhi: Cengage Learning Reprint (2015).

Evaluation Pattern

*

MBA342B - PROGRAMMING WITH PYTHON (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify various data types in python
  2. To apply various types of string operations for data processing
  3. To utilize functions for efficient programming.
  4. To analyze the data using Numpy and Pandas.
  5. To apply various data visualizations to capture data characteristics.

Course Outcome

CLO1: Outline Python programs for various scenarios using expressions, text or strings

CLO2: Construct data structures of various types using Python programs.

CLO3: Construct Python programs for data manipulation using NumPy and Pandas

CLO4: Develop efficient Python programs using functions.

CLO5: Design Python programs to visualize business data using matplotlib, Pandas and seaborn

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Text Books And Reference Books:
  1. Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley
  2. Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning.
Essential Reading / Recommended Reading

McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.

Evaluation Pattern

*

MBA342EI - COMMUNICATION FOR PROSPECTIVE ENTREPRENEURS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course concludes in a detailed, well-researched communication plan to reach and persuade prospective investors, whether on crowdfunding sites or to traditional investors. This course explores different approaches in developing entrepreneurial ideas and expressing them in a manner that inspires stakeholders inside and outside the organization

Course Outcome

CO1: Highlight the elements of communication enunciating entrepreneur?s Mission and Vision.

CO2: Integrate entrepreneurial mindset with communication.

CO3: Analyse the communication habits and expressions of the people and organizations

CO4: Evaluate the choices and methods used to communicate with target market

CO5: Develop strategies for communication outreach before, during and after startups

Unit-1
Teaching Hours:5
Communication Concepts
 

Communication concepts and process-different stakeholders and forms of communication-oral, verbal, written, audio-visual, storytelling, negotiation, motivation, persuasion challenges and appropriateness. Articulating the Entrepreneur's Mission and Vision.

Unit-2
Teaching Hours:10
Developing the Entrepreneurial Brand
 

The Elements of a Brand • Brand-centric Integrated Communication • Developing the Entrepreneurial Brand Bible, Brand-centric Integrated Communication. 

Unit-3
Teaching Hours:5
Market Research
 

Identifying Customer Communication Approaches 

Addressing Pain Points vs Wants vs Needs • Communicating with Customers vs Pandering: How to Find the Entrepreneur's Voice

Using Communication to Differentiate from Competitors 

Positioning and Perceptual Maps • Challenger Brand Strategies

Leveraging Community Stakeholders in Communication

Communicating and Collaborating with other Stakeholders: Investors, Employees, Influencers, Regulators, Interest Groups, Collaborators/Complements

Unit-4
Teaching Hours:8
Entrepreneurial Marcom Mix Formulation
 

Classic marketing mix, with an emphasis on psychological signals

Product Signals- Selling technique • Product Features vs Benefits • Tailored Sales Strategies + Product Maturity Levels

Price Signals- Value: More than Just a "Bargain" • False Equivalencies

Place Signals • Retail Therapy + Distribution

Promotion Signals - The Marketing Communication Funnel (AIDA+),  Qualitative Evaluation: The 3B's (Brand, Buzz, Behavior)

Unit-5
Teaching Hours:2
Pitching and Crowdfunding
 

Crowdfunding Strategies : Kickstarter as a Framework,  S.M.A.R.T. Goals

Pitching: Elements of an Entrepreneurial Presentation, Making PowerPoint Persuasive

Showcasing — Conventions and Conferences ,Exhibition strategies for startups, Communication outreach before, during, and after

Text Books And Reference Books:

Business Communication for Success, ISBN 13: 9781946135056, Publisher: University of Minnesota Libraries Publishing

Essential Reading / Recommended Reading
  1. Connect Through Storytelling, by Monika Tandon
  2. The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age by Chris Westfall
Evaluation Pattern

*

MBA342F - MANAGEMENT OF BANKS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks

Course Outcome

CO1: Understand the linkages between banking system and the economy

CO2: Evaluate the impact of interest rate changes to the banking sector

CO3: Measure the financial performance of banks

CO4: Examine the ethical, social and governance dimensions concerning banking industry

CO5: Develop an integrative thinking of the functioning of the banking industry with the rest of the economy.

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Introduction to Banking. Role of commercial banks in the economy Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking Regulatory environment.  Monetary Policy – Tools and implications on banking. Reserve Requirements – CRR and SLR.

 

Banking Products and Services Deposit products: Deposit accounts, Current Accounts and Savings Accounts. Credit products – Fund based facilities -Term loans, working capital loans – Cash Credit and Overdraft Accounts, Non-Fund based facilities – Letter of Credit, Bank Guarantee. Payment services. Trade Finance and Custodial services. 

Unit-2
Teaching Hours:6
Evaluating Bank Performance
 

Operation and performance of commercial banks. Understanding Banks’ financial statements - Bank Assets and Liabilities.

 

Analysing Banks’ Financial statements – Key Performance indicators, Capital Adequacy, Asset Quality, Earnings Quality and overall Liquidity Analysis. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Unit-3
Teaching Hours:6
Risks in banking and Credit and NPA Management
 

Introduction to Banking Risks – Credit Risk, Market Risk (Interest Rate Risk, Liquidity Risk) and Operational Risk. Basel I, II and III Regulations. Regulatory Capital and Capital Adequacy 

Credit and NPA Management: Basic credit analysis principles and the characteristics of different types of loans. Appraisal and assessment of credit risk facilities – Working capital and Term loans. . Types of collaterals. Basic credit scoring models applied to  borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. 

 

NPA regulations governing banks and NPA management. Insolvency and Bankruptcy Code

Unit-4
Teaching Hours:6
Market Risks ? Interest Rate Risk and Liquidity Risk
 

Market Risks – What is market risk? Different types of market risks. Interest Rate Risk and Asset Liability Management. . How do banks measure and manage interest rate risk? Types of Interest Rate Risks. determinants of interest rates. Measuring Interest Rate Risk - GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income.  Liquidity Risks

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Fintech - Technology in banking, New forms of Payments, Digital Currencies, Climate changes and financial system.  Recent trends in banking.

Text Books And Reference Books:

RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking.

Essential Reading / Recommended Reading
  1. MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian:  Cengage learning. 
  2. R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions.    8th edition,  Publisher: Himalaya Publications.
  3. Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition,  Wiley India edition. 
  4. Bhattacharya Hrishikesh.,Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework.   Oxford University Publications.
  5. Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.
Evaluation Pattern

*

MBA342H - TALENT MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management 

This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.

 

Course Objectives

At the end of the course, the student should be able to  

 

  • apply the principles of talent management in the business setting 
  • examine recruitment and selection strategies for smooth business operations
  • design performance management system to assess employees
  • develop a comprehensive approach to career management 
  • To develop talent management strategies to develop and retain talents

Course Outcome

CLO1: Make use of talent management concepts in organizations

CLO2: Examine recruitment and selection strategies

CLO3: List suitable approaches to measure performance

CLO4: Decide on various approaches to career management

CLO5: Choose appropriate talent management strategies for retention of employees

Unit-1
Teaching Hours:5
Talent Management: Concept and frame work
 

Definition, concept of talent, talent- engine of new economy, the talent value chain, importance of talent management, relationship with other HR processes, characteristics of talent friendly organizations, talent management process: 9 Box Grid Model of Talent Management. competencies, building blocks of talent management systems 

Unit-2
Teaching Hours:7
Talent Acquisition
 

Man power planning: demand and supply forecasting, Recruitment: social media recruitment, role of AI in   recruiting Selection: methods of selection: tests, interviews, Assessment of effectiveness of recruitment and selection, on boarding and orientation processes, importance of on boarding, integrated on boarding

Unit-3
Teaching Hours:7
Talent Management & Performance Management System
 

 

Performance Management: Definition, Purposes, Performance Management cycle, Approaches to Measuring Performance, Comparative Systems & Absolute Systems of performance measurement. Selection of a suitable performance management method, Personal development plan, 360-degree appraisal feedback, 720- degree appraisal and feedback Performance management tools, Potential appraisal, Contemporary trends 

Unit-4
Teaching Hours:7
Career Management
 

Definition of a career, career management.  Psychological contract, Employee lifecycle management, employee role in career management, career planning, career anchors, employers role in career management, employers career management methods and Best Practices for succession management. 

Unit-5
Teaching Hours:4
Talent engagement and Retention
 

Concept of Talent Engagement, Retention, Employee Experience and Retention, The Race for Talent: Retaining and Engaging Workers.

Managing voluntary turnover, a comprehensive way to retaining employees, job withdrawal, managing dismissals.

Text Books And Reference Books:

 

  1. Dessler, G and Varkkey, B. (2020)   Human Resource Management 16 edition: Pearson 
  2. Rao, V.S.P Human Resource Management(2010) 3rd Edition Excel Publishers
Essential Reading / Recommended Reading

 

  1. Aguinis Herman (2019) Performance Management.  Fourth Edition Pearson Education.
  2. Berger, L.A &. Berger, D.R (2018) The Talent Management Hand Book, Making Culture, A Competitive Advantage by Acquiring, Identifying, Developing  and Promoting the Best People  Tata McGraw Hill, Third  edition.
  3. Cook, M. (2016). Personnel selection: Adding value through people (5th ed.). Hoboken, NJ: J. Wiley & Sons. 
  4. Martocchio, J. J. (2019). Human Resource management.15 Edition  New York: Pearson
  5. Murugan, A. (2018). Human Resource Planning And Development. New Delhi: Discovery Publishing House
Evaluation Pattern

 

This course uses multiple pedagogies like interactive lecture, students discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA342L - BUSINESS ANALYSIS AND PROCESS MODELING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Thisis a functional core course offered in the third trimester to students of Lean Operations and Systems specialization. In this course, students learn the approach, tools, and techniques required to facilitate the definition of stakeholders and Requirements for providing IT solutions to business problems, with a specific focus on modeling the business processes.

Course Objectives: 

At the end of the course, students should be able:

 

  1. To relate the Business Analysis concepts and Process Modeling Techniques in business context 
  2. To solicit the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.
  3. To bid Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.
  4. To appraise Business Rules and User Experience principles in the business context
  5. To Recognize ethical challenges of business analyst, the emerging technologies and trends.

Course Outcome

CLO1: Apply the Business Analysis concepts and Process Modeling Techniques in business context.

CLO2: Apply the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.

CLO3: Apply Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.

CLO4: Evaluate Business Rules and User Experience principles in the business context

CLO5: Identify ethical challenges of business analysts, the emerging technologies and trends

Unit-1
Teaching Hours:6
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications

Unit-1
Teaching Hours:6
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies

Unit-4
Teaching Hours:5
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling

Text Books And Reference Books:
  1. IIBA (2015). A Guide to the Business Analysis Body of Knowledge Version 3.0 (BABOK Guide, Version 3.0)
  2. Bittner, K. and Spence, I. (2006) Use case modelling, Pearson Education
Essential Reading / Recommended Reading
  1. Wiegers K., and Beatty J. (2013). Software Requirements. 3rd ed.) Microsoft Press.
  2. Hull, E., Jackson, K.., and Dick, J. (2011) Requirements Engineering. (3rd ed.) Springer.
  3. Carkenord, B.A.. (2009) Seven steps to mastering business analysis. Cengage.
  4. Leffingwell, D., Widrig, D. (2003). Managing Software Requirements. (2nd ed.) Pearson.
Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, role plays, discussion and presentation by students, analysis of cases and articles, and project work for experiential learning.

MBA342M - MARKETING RESEARCH AND ANALYTICS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

Course Objectives: 

At the end of the course, students should be able:

  1. To Understand the Marketing Analytics, 
  2. To collect data for appropriately for analysis,
  3. To framework for data analysis,
  4. To Analyse the marketing Data using statistical techniques,
  5. To apply analytics in Marketing decisions.

Course Outcome

CLO1: Identify the ways to do marketing analytics

CLO2: Apply the marketing analytics techniques for solving marketing problems.

CLO3: Analyse data by Compiling, Disassembling, And Reassembling data

CLO4: Present the Results from analytical approach.

CLO5: Decide about appropriate marketing strategy based on the results. n the Research report to Share with Others.

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Text Books And Reference Books:

Hair Jr., J. F., Black, W. C., Babin, B. J., & Black, A. C. (2019). Multivariate Data Analysis. Delhi: Cengage Learning India Private Limited.

Essential Reading / Recommended Reading

Williams, T. A., Anderson, D. R., Sweeny, D. J., Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2020). An Introduction to Management Science - Quantitative Approaches to Decision Making. Delhi: Cengage Learning India Private Limited.

Evaluation Pattern

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MBA343B - EXPLORATORY DATA ANALYSIS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Functional Core during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: 

At the end of the course, a student should be able:

 

  1. To organize data using R programming
  2. To apply analytical techniques using R programming
  3. To identify patterns from data.
  4. To discover insights from data
  5. To discover principal component analysis

Course Outcome

CLO1: Demonstrate data preparation using R programming.

CLO2: Illustrate data using R programming to use it for analysis.

CLO3: Infer data graphically using R programming.

CLO4: Outline data using R programming.

CLO5: Interpret principal component analysis using R programming.

Unit-1
Teaching Hours:3
Introduction to R
 

Importing data into R – text files, Excel, from other statistical software packages, from databases, and from the web, viewing data. Arithmetic with R, Variable assignment, basic data types in R. Vectors, Matrices, Data frames and Lists. Categorical data – factors, discretizing variables.

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data for analysis – missing and special values, outliers and obvious values.

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filtering and arranging data, Filtering based on factors, summarizing data and the pipe operator, Group_by and working with databases.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-4
Teaching Hours:6
Data Visualization
 

Frequency tables and Cross-tabulation.

Introduction to base graphics in R, different plot types, adding details to plots, managing visual complexity, creating plot arrays.

Advanced plot customization, other graphics systems in R.

The ggplot2 package, Grammar of Graphics, aesthetics, geometries, the qplot() function, statistics in graphs.

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Selection of relevant variables for product analysis

Dimensionality Reduction Techniques- Principal Component Analysis and Factor Analysis, Feature selection using PCA, PCA based regression and Anomaly detection using PCA

Text Books And Reference Books:

Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media.

Essential Reading / Recommended Reading
  1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in.
  2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in.
  3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in.
Evaluation Pattern

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MBA343EI - IDEATION AND OPPORTUNITY ASSESSMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course helps students to start onto their journey of entrepreneurship. The course enables students to understand the process of starting a new enterprise and apply the same in a practical setting.

Course Outcome

CO1: Identify new business opportunities

CO2: Explain the process of setting up a new business unit

CO3: Develop and complete a business proposal for a proposed venture

CO4: Create an effective new venture plan

CO5: Identify and build learning from real word examples

Unit-1
Teaching Hours:8
Ideation
 

Idea generation – Definition, Frameworks, Idea generation techniques-5W+H Method, Social Listing, Brainstorming, Mind mapping, Reverse Thinking, SCAMPER, etc

Unit-2
Teaching Hours:8
Drivers of Opportunity
 

Key drivers of Opportunity, Application of Idea Generation Process, Innovation Process and fuzzy front end, Toolkits for Creativity & Innovation- PInterest, Mindmeister,  Freeplane, Idea Generator, Stormboard, Mindomo.

Unit-3
Teaching Hours:7
Process, Evaluation and Risk identification of opportunities
 

Ideas to Opportunity process, Window of Opportunity, Evaluation of Business Opportunities, Team and Resources-Timmons framework, Risk identification, Mullins 7 domains framework-Road test for ideas

Unit-4
Teaching Hours:5
Identification of Opportunities
 

Opportunity to Building a Customer Value proposition, Value proposition Canvas, Empathy map canvas, Potential Customer Journey mapping

Unit-5
Teaching Hours:2
Learning from Cases
 

Customer Value proposition to new product and service development process, Building a MVP-Minimum Viable product, Prototyping, Pilot testing

Text Books And Reference Books:
  1. Mullins, J.,ed.(2017)The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up.5 th ed. New Jersey: FT Publishing International
  2. Osterwalder, A.,Pigneur.Y,Bernarda.G,Smith.A,Papadakos.T, ed.(2014) Value Proposition Design: How to Create Products and Services Customers Want.1 st ed. New Jersey: Wiley
Essential Reading / Recommended Reading
  1. Birss.D,ed.(2019)How to Get to Great Ideas: A system for smart, extraordinary thinking.
  2. David J. Bland, Alexander Osterwalder.,ed ( 2019)Testing Business Ideas: A Field Guide for Rapid Experimentation. New Jersey: Wiley
  3. Blank.S,Dorf.B.ed (2020) The Start-up Owner's Manual: The Step-By-Step Guide for Building a Great Company. New Jersey: Wiley
Evaluation Pattern

*

MBA343F - FINANCIAL REPORTING AND ANALYSIS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis.

Course Outcome

CLO1: Compare the financial reporting regulations of India with international standards.

CLO2: Analyze the financial health of the business through financial statements information.

CLO3: Evaluate financial reporting and disclosures

CLO4: Examine the effect of accounting standards on the financial numbers

CLO5: Apprise the accounting standards on assets and debt with respect to the impact on the financials

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description  risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios.

Text Books And Reference Books:

Krishna G. Palepu , Paul M. Healy (2015). 5th Edition, Business Analysis and Valuation: Using Financial Statements, Cengage Publications 

Essential Reading / Recommended Reading

Contemporary articles from professional bodies and magazines

Evaluation Pattern

 

This course uses multiple pedagogies like interactive lectures, case studies, research papers analysis and link to the real world by extracting and analyzing data from corporate databases 

MBA343H - LEARNING AND DEVELOPMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a human resource elective in the third trimester. The course includes both the cognitive and the behavioral component. It will help develop both knowledge and skills in the fast developing learning and development field.  Students will have an increased knowledge, understanding, and application about the training, learning and various development functions related to learning processes, design considerations, alternative methods of instruction and implementation issues. It is expected to develop and improve skills at applying the L&D processes particularly in the global L&D context.

Course Objectives: This course attempts to impart knowledge, understanding, and application about the training function with a special emphasis on L&D, training processes, design considerations, alternative methods of instruction, implementation issues, and training evaluation to the students.

Course Outcome

CLO1: Identify the significance of Learning concepts, learning Organizations and Corporate Universities.

CLO2: Demonstrate the strategic criticality of the L&D, training concepts, principles and issues connected with L&D in designing a training program.

CLO3: Interpret the relevant theories and concepts of L&D and training to various current practices.

CLO4: Assess the impact of L&D practices and policies.

CLO5: Design Training and learning initiatives linked to business strategies

Unit-1
Teaching Hours:8
UNIT 1
 

The move from training and development to Learning and development. Significance of L&D in today’s business world - including the concept of learning organizations.

Emergence of Corporate Universities and their strategic significance. Study of successful corporate Universities.

Unit-2
Teaching Hours:8
UNIT 2
 

Needs Analysis and Training Design – with a view to link to the L&D significance.

Introduction to adult Learning-Bloom’s taxonomy -Kolb’s experiential learning, Honey and Mumford learning styles. Practical application of ISD theory and practices.

Unit-3
Teaching Hours:7
UNIT 3
 

Learning and development Methods: Action learning, E-learning, Mentoring. Coaching etc. Designing the various Learning and development Methods.

Unit-4
Teaching Hours:4
UNIT 4
 

Evaluation of Training-Kirkpatrick Model- Emerging technologies in learning interventions

Unit-5
Teaching Hours:3
UNIT 5
 

Professional ethics and sustainability in building learning organizations

Text Books And Reference Books:
  1. Noe, A. R. (2008).  Employee training and development.  The McGraw-Hill Companies
  2. Blanchard. P. N., & Thacker, J. W. (2009).  Effective training: Systems, strategies, and practices (2nd ed.). Pearson Education
Essential Reading / Recommended Reading
  1. Anderson, A.H. (2000).  Training in practice: Successful implementation of plans.   Infinity Books 
  2. Irwin, L. Goldstain. L. I., & Ford, J. K. (2002).  Training in organization: Needs assessment, development, and evaluation (4th ed.). Thomson Learning
  3. Janakiram, B. (2007).  Training & development, Biztantra innovations in management.  Dreamtech press.
  4. Mcgrath, E. H. (2008).  Training for life and leadership in industry. Prentice Hall of India Pvt Ltd. 
  5. Phillips, J. J. (2004).   Handbook of training evaluation and measurement methods.  Jaico Publishing House
  6. Sahu, R. K (2005).   Training for development: All you need to know.  Excel Books.
  7. Truelove, S. (2009).  Training and development: theory and practice. Jaico Publishing
Evaluation Pattern

This course uses multiple pedagogies like interactive lecture, student’s discussions & presentations, HBR case and article analysis, and a field visit in the form of experiential learning.

MBA343I - GLOBAL BUSINESS ENVIRONMENT (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This Course is designed to be an introduction to international business. It is a compulsory Course in the International Business major. It helps the students to be exposed to various business environments which act as a base for any international business. The Course focuses on key global business environmental factors and issues that affect firms with international operations.The course is offered in sixth semester and students were exposed to various business environments which act as a base for a any international business to explore.

Objectives:

To develop the ability to evaluate the impact of key business environmental factors on multinational firms and how these firms should respond to them

To analyse trends and changes in the current global business environment and debate the impact of globalisation

To show how international business is affected by the many different types of environments (i.e. economic, political, social, cultural, financial, technological) in which it operates.

Course Outcome

CO1: Identify the range of purposes pursued by business enterprises in the changing environment, highlighting the role of internal and external environment.

CO2: Discuss the key economic factors which influence the business environment

CO3: Understand the demographic, social and cultural impact on Business

CO4: Analyse the interface between political institutions and Business Environment

CO5: Evaluating the key technological developments and technology acquisition and its impact on global economy.

Unit-1
Teaching Hours:7
Business Environment
 

Introduction, Concept of Business, Levels of the Business Environment, Understanding the Environment- Environmental Context of International Business- Framework for analyzing international business environment – Domestic, foreign and global environments and their impact on international business decisions.

 

Unit-2
Teaching Hours:5
Economic Environment
 

Introduction, Economic Environment of Business, the Global Economic Environment, Economic Policies, Business and Economic Policies- Capitalist Economy, Socialist Economy, Mixed Economy-changing trade in world business environment