CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Post Graduate Diploma in Management
Academic Year  (2022)

 
1 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 BUSINESS AND CURRENT AFFAIRS Skill Enhancement Course 3 3 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS Core Courses 3 3 100
MBA132 MANAGERIAL ECONOMICS Core Courses 3 3 100
MBA133 PRINCIPLES OF MANAGEMENT Core Courses 3 3 100
MBA134 DATA ANALYSIS FOR MANAGERS Core Courses 3 3 100
MBA135 ORGANIZATIONAL BEHAVIOUR Core Courses 3 3 100
MBA181 ORGANIZATION STRUCTURE TRAINING Skill Enhancement Course 3 2 100
MBAB136 MANAGEMENT OF DIGITAL BUSINESS SYSTEMS Core Courses 3 3 100
2 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 BUSINESS DOMAIN KNOWLEDGE - 3 2 100
MBA231 MARKETING MANAGEMENT - 3 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES - 3 3 100
MBA234 FINANCIAL MANAGEMENT - 3 3 100
MBA235 OPERATIONS MANAGEMENT - 3 3 100
MBA237 ERP AND E-BUSINESS - 3 3 100
MBA238 ENTREPRENEURSHIP AND INTRAPRENEURSHIP - 3 3 100
MBA281 SOCIAL CONCERN PROJECT - 2 1 50
MBAB236 FUNDAMENTALS OF BUSINESS ANALYTICS - 3 3 100

MBA111 - BUSINESS AND CURRENT AFFAIRS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process

Course Outcome

CO1: Interpret economic indicies, basket of currencies and currency dynamics

CO2: Develop awareness through news paper readings

CO3: Analyze business and current affairs and enhancing presentation skills

CO4: Compare and appreciate different cultures

CO5: Develop communication skills through peer interactions

Unit-1
Teaching Hours:3
Introduction to Economic Indices
 

Basket of currencies, Exchange rates, Inflation, repo rate, reverse repo rate, Oil price, GDP, Stock market

Unit-2
Teaching Hours:6
News Analysis
 

Business, Corporate, National, International, Technology, Politics, Sports

Unit-3
Teaching Hours:8
Knowledge Point presentations
 

Latest topics from Technology, Business and Economics

Unit-4
Teaching Hours:10
Group Discussions & other activities
 

Topics related to Management, Current affairs and Society, Goal setting with action plan, OST report guidance

Unit-5
Teaching Hours:3
Book Review
 

Management books, Autobiographies, Biographies, Entrepreneurship, Building organizations

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Continuous evaluation: 95 marks

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Course Outcome

CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them

CO2: Understand the financial statements and the items appearing therein.

CO3: Analyze the impact of different methods of charging depreciation and also valuation of inventory on the financial statements.

CO4: Assess the flow of cash in the business through cash flow statement.

CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information.

Unit-1
Teaching Hours:4
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-2
Teaching Hours:8
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-3
Teaching Hours:5
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N. Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

*

MBA132 - MANAGERIAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

  1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.
  2. To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.
  3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.
  4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.
  5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Course Outcome

CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost.

CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand.

CO3: Analyze consumer behavior with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CO4: Deduce the cost, revenue, and production functions for business implications.

CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly.

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process-Tools and analysis of optimization-role of Government, Competition Vs Cooperation. Relationship with other management subjects.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses.

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers’ surplus-   Costs, Isoquants, least cost combination types of costs, short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break-even analysis, (case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the features of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability.

Text Books And Reference Books:

Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning 

Essential Reading / Recommended Reading
  1. D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications
  2. Paul G Keat, Philip Ky Young, Sreejata Banarjee (2016) Managerial Economics (6h Edition), Pearson Publications.
Evaluation Pattern

*

MBA133 - PRINCIPLES OF MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in first trimester. This course will provide a general introduction to management principles and theories, and a brief outline on history and development of management thought.

Course Outcome

CO1: Understand different management approaches

CO2: Demonstrate planning techniques

CO3: Able to work in dynamic teams within organizations

CO4: Analyze different processes in staffing and controlling

CO5: Build the ability for leading to formulate best control methods.

Unit-1
Teaching Hours:6
Nature, Purpose and Evolution of Management Thought
 

Meaning; Scope; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession; Universality of Management. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory and Henri Fayol 14 , ; Behavioural School- Max weber and Elton Mayo Hothrone Experiment, Quantitative School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices.

Unit-2
Teaching Hours:6
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making, Techniques in Decision Making, Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

Unit-3
Teaching Hours:6
Organizing
 

Organizational structure and design; types of organizational structures; Roles and Responsibilities Span of control, authority, delegation, decentralization and reengineering.

Unit-4
Teaching Hours:6
Staffing
 

Human resource planning, Recruitment, selection, training & development, performance appraisal, Organizational Change -managing change, compensation and employee welfare. Use of Analytics and AI for HR Actions and Talent Management, Employee Motivation, Stress and managing employee stress 

Unit-5
Teaching Hours:6
Leading and Controlling
 

Leadership concept, leadership Styles, Contemporary Leadership- Transformation leadership, servant leadership, toxic leadership, leadership communication. 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management

Social responsibility of managers, Managerial Ethics- Emerging Trends in Corporate Structure.

Text Books And Reference Books:

Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications

Essential Reading / Recommended Reading
  1. Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.
  2. Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     
  3. Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.
Evaluation Pattern

*

MBA134 - DATA ANALYSIS FOR MANAGERS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a common core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

Course Objectives: 

At the end of the course the students will be able:

  1. To develop the knowledge of visualization.
  2. To apply probability distribution to business data.
  3. To examine sampling techniques in the context of decision making.
  4. To assess statistical data in order to support fact-based decision making.
  5. To determine models for analyzing relationships between variables

Course Outcome

CO1: Make use of data for appropriate visualization.

CO2: Identify probability distributions appropriate to business data

CO3: Discover sampling techniques suitable for decision making.

CO4: Evaluate statistical data to support fact-based decision making.

CO5: Estimate models for analyzing relationships between variables.

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading
  1. Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2017).Statistics for management. New Delhi: Prentice Hall India Publications.
  2. Doane, D. P., & Seward, L. W. (2017). Applied statistics in business and economics. New York, NY: McGraw-Hill.
  3. McClave, J. T., Benson, P. G., Sincich, T., & Sincich, T. (2017). Statistics for business and economics. Pearson
Evaluation Pattern

*

MBA135 - ORGANIZATIONAL BEHAVIOUR (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

  1. To infer the concepts of organizational behavior at the individual, group or organizational level
  2. To choose multiple perspectives of the concepts of personality, perception and learning in organizations
  3. To inspect the influence of job-related attitudes, values and job satisfaction on business decisions
  4. To recommend the suitable motivational techniques to address business problems.
  5. To assess the dynamics of group and teams in organizations

Course Outcome

CO1: Identify the challenges of OB in term of ethical, cultural aspect

CO2: Make use of the concepts of personality, perception and learning in Organizations.

CO3: Examine the impact of attitude, values and job satisfaction on business decisions.

CO4: Appraise motivation techniques to address business problems

CO5: Evaluate appropriate frameworks to address challenges related to groups and team dynamics in the workplace

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Text Books And Reference Books:

Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence-based approach. 13 th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.
  3. Hellriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2013). Organizational Behavior. Macmillan.
Evaluation Pattern

*

MBA181 - ORGANIZATION STRUCTURE TRAINING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

  • Vision, mission and objectives of business organization
  • Organizational structure in business organizations
  • Business functions in a business firm
  • Organization type  the business under study fits in
  • SWOT analysis for a business organization
  • Key Result Areas of a business organization
  • Business growth over years with appreciation of enablers and barriers

Course Outcome

CO1: Determine the individual and group behavior in the workplace.

CO2: Assess the concepts of personality, perception and learning in Organizations.

CO3: Analyze various job-related attitudes.

CO4: Design motivational techniques for job design, employee involvement, incentives, rewards & recognitions.

CO5: Manage effective groups and teams in organizations.

Unit-1
Teaching Hours:0
-
 

-

Text Books And Reference Books:

*

Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

*

MBAB136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

  1. To assist in identifying the factors of information systems that interact with the organisation.
  2. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
  3. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
  4. To enable working knowledge of data management components in business scenarios.
  5. To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Outcome

CO1: Identify the factors of information systems that interact with the organization.

CO2: Apply concepts in managing and developing secure information systems for organizational. Competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Apply working knowledge of data management concepts in business scenarios.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-4
Teaching Hours:6
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts.

Unit-5
Teaching Hours:10
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

 

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd

Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education. 
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm (Last accessed on 6th July 2021)
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern

*

MBA211 - BUSINESS DOMAIN KNOWLEDGE (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

Course Outcome

CO1: Familiarize with business terms through news analysis

CO2: Develop a futuristic thinking by exploring possibilities of entrepreneurship

CO3: Develop professional skills through presentations

CO4: Develop management thinking

CO5: Identify strength areas through business discussions

Unit-1
Teaching Hours:6
News Analysis
 

Business, National, International, Technology, Politics, Sports

Unit-2
Teaching Hours:8
Industry presentations
 

Latest topics from Technology, Business and Economics, Visit to Industry

Unit-3
Teaching Hours:10
Career Building
 

Entrepreneurship & Startup, Exposure to Domains

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Continuous evaluation: 95 marks

MBA231 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
  2. To apply the bases of Segmentation, Targeting and Positioning.
  3. To utilize the factors influencing Consumer and Business markets for buying decisions.
  4. To analyze the strategies for Product and Price mix.
  5. To recommend Promotional and Distribution mix strategies.

Course Outcome

CO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors.

CO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market.

CO3: Utilize the factors influencing Consumer and Business market for buying decisions.

CO4: Analyze the Product and Pricing strategies and its impact on global business communities.

CO5: Recommend Promotion and Distribution strategies to operate effectively in a multi-cultural economic and legal environment.

Unit-1
Teaching Hours:4
Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analysing the Marketing Environment, Components of Environment- Macro environment and Micro environment.

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning
 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets; 

Market Targeting, Developing and Communicating a Positioning Strategy.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Place, Promotion & CSR
 

Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations. Corporate Social Responsibility & Ethics in Marketing.

Text Books And Reference Books:

Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi

Essential Reading / Recommended Reading
  1. Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021), 1stEd, Wiley
  2. Ramaswamy V.S. & Namakumari,  Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi
Evaluation Pattern

*

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

Course Outcome

CO1: to understand the basic concepts of human resource management

CO2: to create job description and job specification for a specified job

CO3: to analyse the process of acquiring and retaining talent

CO4: to evaluate the development initiatives

CO5: apply the new dimensions in employee employer relations at workplace

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Strategic HRM, Human Resource Management A sustainability perspective. Human Resource Management in India: An overview, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards 

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design.

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing

Unit-4
Teaching Hours:12
Human Resource Development
 

Meaning, Objectives and scope of human resource development                             

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :                                                  

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

Compensation                                                                       

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration    

Unit-5
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

 

Text Books And Reference Books:

Dessler, G & Varkey,B. (2018).Human resource management. 15 Edition  Pearson

Essential Reading / Recommended Reading

1.      Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management:  A case study approach. India: Jaico.

2.      Decenzo, D A & Robbins, S P (2011). Human resource management, John Wiley & Sons.

3.      Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.      Mathis, R L & Jackson, J H (2000). Human Resource Management, 9th ed, South Western: Thomson Learning Publications.

5.      Rao, V S P (2000). Managing people. Amexcel Publisher.

6.      Snell, S & Bohlander,G (2009). Human resources management: A South Asian perspective. India: Cengage Learning.

Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

25

2

CIA-II

30

3

Class Participation

10

4

End Trimester Exam

30

5

Attendance*

05

MBA234 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Course Outcome

CO1: Apply the time value concepts for basic financial decision making.

CO2: Evaluate the impact of cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CO3: Appraise projects using capital budgeting techniques.

CO4: Analyse the impact of different kinds of dividends on shareholder wealth.

CO5: Evaluate working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post -tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, weighted average cost of capital - WACC, book value weights, market value weights, target weights

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback period, Discounted Payback period, IRR, MIRR Comparison between different techniques, NPV profiles, Cross -over rate, decision criteria used in practice Capital budgeting - applied problems, Cash flow estimation for new projects Replacement projects

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends Share Repurchases

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle Effective cost of credit

Text Books And Reference Books:

Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading
  1. Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications
  2. Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition
Evaluation Pattern

*

MBA235 - OPERATIONS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

  1. To enable comprehension of operations strategy design process in a competitive environment.
  2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
  3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
  4. To determine the root causes of quality defects through statistical and non-statistical methods.
  5. To enable comprehension of emerging areas in lean, sustainability, and project management

Course Outcome

CO1: Identify the factors influencing operations strategy in a competitive environment.

CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.

CO5: Outline emerging trends in lean, sustainability, and project management

Unit-1
Teaching Hours:5
Introduction and Operations Strategy
 

Introduction: The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management. Operations Strategy: Operations Strategy, Operations Competitive Dimensions, Corporate Strategy Design Process, Fitting Operational Activities to Strategy, Productivity Measurement.

Unit-2
Teaching Hours:4
Business Process Design
 

Process Selection, Manufacturing Process Flow Design, Measuring Product Development Performance, Planning the strategic use of resources -Plant location and Plant Layout, Line balancing with numerical, Takt time.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Inventory Management: Definition of Inventory, Purposes of Inventory, Inventory Costs, Independent versus Dependent Demand, Inventory Systems, ABC, EOQ, FSN, VED and VMI

Introduction to SCM, Bull whip effect, Push and Pull Systems Role of Technologies in SCM

Unit-4
Teaching Hours:5
Quality Management
 

Management of Quality – Introduction to QM tools such as TQM, SPC, 7 QC tools and Six Sigma

Unit-5
Teaching Hours:8
Project Management and Current trends in Operations Management
 

Introduction, Project Planning, Structuring Projects and Work Breakdown Structure. Ethical issues in OM. Lean concepts & Sustainable operations

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2
  2. Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.
  3. Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill. 
  4. Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.
  5. Buffa, E.S., & Sarin, R.K. (2008). Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.
  6. Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.
  7. Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.
  8. Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.
  9. Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education 
Evaluation Pattern

*

MBA237 - ERP AND E-BUSINESS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered only to the students of German batch (MBA-G) in the second trimester. The course offers a fundamental framework of Enterprise Resource Planning (ERP) in an organization and makes students understand the scope and role of ERP. It identifies the various functional modules for vertical and horizontal workflow of business operations and enables students to understand how managers could take better decisions through integration of information. It also provides an understanding of conducting business-related processes through the internet.

Course Objectives: The objective of the course is: 

  1. To comprehend the concepts and key elements of Enterprise Resource Planning
  2. To examine the concept of Business Process Reengineering to the Business 
  3. To assess the implementation approaches, key issues, and trends in ERP 
  4. To realize the significance and key aspects of E-business and its implementation
  5. To present aspects related to E-Business applications and trends in digital marketing.

Course Outcome

CO1: Understand the benefits, need, and evolution of Enterprise Resource Planning and analyze related elements

CO2: Apply the concept of Business Process Re-engineering to the business

CO3: Evaluate the various approaches for implementing an ERP solution, related key challenges, and trends

CO4: Understand key aspects of E-business applications, models, infrastructure, security, and implementation

CO5: Make use of E-Payment applications and Digital marketing.

Unit-1
Teaching Hours:7
Concepts and Benefits of ERP, Building Business Cases for ERP
 

Definition of ERP, Benefits of ERP, ERP potential in Business transformation. Roles of ERP, Need for ERP, Demand of ERP, Evolution of ERP

Gap analysis, Competitive Environment Analysis, Strategic Needs analysis, Feasibility Analysis. ERP Project lifecycle, Cost elements, Modules of ERP

Unit-2
Teaching Hours:4
ERP enabled Business Process Reengineering
 

Is Re-engineering necessary? Introduction to BPR, Implementing BPR, BPR characteristics and steps, ERP and BPR, ERP modeling in BPR.

Business Case, Five stage AS-IS-TO-BE Analysis

Unit-3
Teaching Hours:4
ERP Implementation and Trends in ERP
 

Critical success factors for ERP implementation, ERP implementation approaches, Issues in ERP implementation projects, Change Management strategies**.

Integration with E-Business, Cloud-based ERP

Unit-4
Teaching Hours:7
Introduction to E-Business, EDI and M-Commerce
 

Introduction to E-Commerce and E-Business, Unique features of E-Commerce, Partial Vs Pure E-Commerce, Benefits and Limitations of E-Commerce. Various Business Models of E-Commerce: B2C, B2B, C2B, C2C, etc., Revenue models of E-Commerce 

EDI, Evolution Standards, VAN. How EDI works, EDI implementation.

Mobile Commerce, Drivers, Technologies, M-Commerce standards, CDMA, GSM.  M-Commerce: Bluetooth, Wi-Fi, Wi-Max

Unit-5
Teaching Hours:8
E-Payment and E-Security, Marketing on the Internet and E-Business Trends
 

Introduction to E-Payment, E-Payment Types, E-payment applications, B2B e-payments. Security issues, Prevention of security breaches, Digital Signature, Digital Certificate

Consumer-oriented E-Commerce, Search Engine Marketing. Advertising and marketing on the Web, E-mail marketing, Service marketing on the Web    

Text Books And Reference Books:
  1. Jaiswal, M., & Vanapalli, G. (2013). Text Book of Enterprise Resource Planning (5th Edition ed.). Chennai: MacMillan Publishers India Limited.
  2. Turban, E., & King, D. (2012). Electronic Commerce 2012 Managerial and Social Networks Perspectives (7th ed.,). Pearson Education Inc.
Essential Reading / Recommended Reading
  1. Leon, A. (2014). Enterprise Resource Planning (3rd Edition). New Delhi: Tata McGraw Hill Education Private Limited.
  2. Singla, A. R. (2008). Enterprise Resource Planning (3rd Edition). New Delhi: Tata McGrawHill Education Private Limited
  3. Laudon K.C, Traver C.G. (2008),  E-Business- Business. Technology. Society, (4th Edition).India: Pearson Education.
  4. Kalakota R.B., Whinston A.B., (2011). Frontiers of Electronic Commerce, USA: Addison Wesley Publications.
Evaluation Pattern

*

MBA238 - ENTREPRENEURSHIP AND INTRAPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This core course will motivate students on entrepreneurship. The course will discuss on the characteristics of the entrepreneurs, what motivates them and the challenges they face. The course makes students to understand how successful entrepreneurs will think. The effectuation concept will be explored. Further students will learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. This course will also focus on developing required competencies to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Course Objectives:

This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges.

Course Outcome

CO1: Analyse critical relationships involving entrepreneurship and economics

CO2: Discover various opportunities and challenges to become and entrepreneur

CO3: Appraise the entrepreneurial thinking and lean Startup concepts.

CO4: Develop a basic knowledge of what is corporate entrepreneurship and how entrepreneurship within a corporation is similar to or different from start-up entrepreneurship.

CO5: Develop an appreciation for how to apply the entrepreneurial process to the operations of a department or a functional area within a large established organization.

Unit-1
Teaching Hours:6
Introduction
 

Economics perspective on the entrepreneurship, the entrepreneurial society and Institutional changes. Entrepreneurial mindset- Fixed vs growth mindset. 

Unit-2
Teaching Hours:6
Entrepreneurship opportunities
 

Entrepreneur Characteristics, Challenges faced by entrepreneurs. Opportunities for Women Entrepreneurs. Opportunities through Innovations, Social Entrepreneurship, Sustainable entrepreneurship and International Entrepreneurship

Unit-3
Teaching Hours:6
Effectuation and Lean Startup
 

Entrepreneurship process, Principles of effectuation, reasoning, effectuation process. Nature of Lean Startup, Changes created by Lean Startup, Limitations of the Lean Startup method, Customer Development Model.

Unit-4
Teaching Hours:6
Corporate Entrepreneurship
 

Introduction, overview and definition of corporate entrepreneurship - behavioral aspects of corporate entrepreneurship, how to succeed as an intrapreneur – understanding and managing of entrepreneurship process, what an intrapreneurial programme looks like.

Unit-5
Teaching Hours:6
Corporate Venturing
 

Corporate Venturing – strategy and organization - internal and external corporate venturing - organizing and financing corporate venturing - managing corporate entrepreneurial ecosystems - corporate entrepreneurial climate - human resources for entrepreneurial thinking  

Text Books And Reference Books:
  1. Hisrich, R. D, Peters, M.P., Shepherd, D. A., and Sinha, S., (2020). Entrepreneurship (11e).  New Delhi: Tata-McGraw-Hill.
  2. Morris, M.H., Kuratko,D.F., and Covin, J.G. (2011). Corporate Entrepreneurship and Innovation (3e). Cengage Learning.
Essential Reading / Recommended Reading
  1. Tabarrok, A. Entrepreneurial Economics: Bright Ideas from the Dismal Science, Oxford University Press.
  2. Parker, S. (2018) The Economics of Entrepreneurship, Cambridge: Cambridge University Press.
  3. McQuaid, R., Glancey, K. Entrepreneurial Economics, Palgrave McMillan.
  4. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radical Changes
  5. Technology Entrepreneurship: Taking Innovation to the Marketplace by by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter, 
  6. Create Radically Successful Businesses. Random House Digital, Inc.
  7. Osterwalder, A & Pigneur, Y. (2010) Business Model Generation: A Handbook for Visionaries,
  8. Effectuation: Elements of Entrepreneurial Expertise, Saras D Sarasvathy, Edward Elgar Publishing Ltd (1 March 2009)
Evaluation Pattern

*

MBA281 - SOCIAL CONCERN PROJECT (2022 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives:

This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Course Outcome

CO1: Knowledge Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India. Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems. Pursue a research methodology to develop a practicable solution to societal problems. Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

CO2: Skills Inculcate of the ability to utilize the academic competence and aptitude to develop feasible solutions to various societal problems. Use statistical tools and related software applications.

CO3: Attitude Developing sensitiveness towards the society and thereby contribute in their own holistic development.

Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.

Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                 

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBAB236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

  1. To apply the basic concepts of Business Analytics
  2. To apply the concepts of Machine Learning
  3. To analyse the implications of Analytics in various functional areas
  4. To assess data visually using tools 
  5. To evaluate data using simulations through MS-Excel

Course Outcome

CO1: Identify the basic concepts of Business Analytics

CO2: Identify the concepts of Machine Learning

CO3: Analyze the implications of Analytics in various functional areas

CO4: Assess data using visualization tools

CO5: Evaluate data using simulations through MS-Excel

Unit-1
Teaching Hours:5
Introduction to Business Analytics
 

Definition, Types - Descriptive, Predictive and Prescriptive Analytics, Ethics in data management, Business Analytics for decision making

Unit-2
Teaching Hours:6
Introduction to Machine Learning
 

Machine Learning - Definition, Machine Learning workflow, Models – CRISP DM & SEMMA, Types - supervised, unsupervised and reinforcement learning, managerial applications of Machine Learning

Unit-3
Teaching Hours:4
Applications of Analytics
 

Applications of Analytics in various functional areas – Finance, Marketing, Human Resources and Operations

Unit-4
Teaching Hours:8
Fundamentals of Business Intelligence and Data Visualization
 

Business Intelligence – Concept and architecture, Role and significance in Business,

Fundamentals of visualization, Introduction to visualization tool (Tableau), data ingestion, working with visualization tool, dash boarding, story telling

Unit-5
Teaching Hours:7
Business Modelling using MS-Excel
 

functions, formulae, filters and conditional formatting. Pivot tables, Modelling using Multiple linear regression, Introduction to Monte Carlo simulation

Text Books And Reference Books:

Seema Acharya, R N Prasad. (2016). Fundamentals of Business Analytics. 2e. Wiley.

Essential Reading / Recommended Reading
  1. Ramesh Sharda, Dursun Delen and Efraim Turban (2015). Business Intelligence and Analytics: Systems for Decision Support. 10th edition. Pearson 
  2. Introduction to Business Analytics https://michael.hahsler.net/SMU/EMIS3309/slides/Evans_Analytics2e_ppt_01.pdf
  3. Business Analytics and Decision Making https://www.cgma.org/Resources/DownloadableDocuments/business-analytics-briefing.pdf
  4. U Dinesh Kumar. (2017). Business Analytics: The Science of Data: Driven Decision Making, Wiley Publications. 
  5. Wayne Winston (2017). Microsoft Excel 2016 Data Analysis and Business Modelling, 5th Edition
Evaluation Pattern

*