CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Master of Business Administration (Executive)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE111 CORPORATE COMMUNICATION Skill Enhancement Courses 2 2 50
MBAE131 HUMAN RESOURCE MANAGEMENT Core Courses 5 5 100
MBAE132 MARKETING MANAGEMENT Core Courses 5 5 100
MBAE133 ACCOUNTING FOR MANAGERS Core Courses 5 5 100
MBAE134 LAW, GOVERNANCE AND ETHICS Core Courses 5 5 100
MBAE135 MANAGERIAL ECONOMICS Core Courses 3 3 50
MBAE136 PRINCIPLES OF MANAGEMENT Core Courses 3 3 50
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE231 INTERNATIONAL BUSINESS Core Courses 5 5 100
MBAE232 RESEARCH METHODOLOGY Core Courses 5 5 100
MBAE233 FINANCIAL MANAGEMENT Core Courses 5 5 100
MBAE234 CORPORATE STRATEGY Core Courses 5 5 100
MBAE235 MACRO ECONOMICS Core Courses 3 3 50
MBAE236 ORGANIZATIONAL BEHAVIOUR Core Courses 3 3 50
MBAE251 DATA ANALYSIS AND VISUALIZATION Skill Enhancement Courses 2 2 50
3 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE331 INCOME TAX PLANNING AND MANAGEMENT Core Courses 3 3 50
MBAE332 ENTREPRENEURSHIP Core Courses 3 3 50
MBAE341 OPERATIONS RESEARCH Discipline Specific Elective Courses 5 5 100
MBAE342 SUPPLY CHAIN AND LOGISTICS MANAGEMENT Discipline Specific Elective Courses 5 5 100
MBAE343 MANAGEMENT CONTROL SYSTEM Discipline Specific Elective Courses 5 5 100
MBAE344 KNOWLEDGE MANAGEMENT Discipline Specific Elective Courses 5 5 100
MBAE345 DECISION MANAGEMENT Discipline Specific Elective Courses 5 5 100
MBAE346 CUSTOMER RELATION MANAGEMENT Discipline Specific Elective Courses 5 5 100
4 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE411 INNOVATION AND DESIGN THINKING Skill Enhancement Courses 3 3 50
MBAE431 GOODS AND SERVICES TAX AND CUSTOMS Core Courses 3 3 50
MBAE441 QUALITY MANAGEMENT - 5 5 100
MBAE442 BUSINESS ANALYTICS Discipline Specific Elective Courses 5 5 100
MBAE443 PROJECT APPRAISAL AND FINANCE Discipline Specific Elective Courses 5 5 100
MBAE444 RETAIL MANAGEMENT - 5 5 100
MBAE445 LEADERSHIP Discipline Specific Elective Courses 5 5 100
MBAE446 SALES AND ADVERTISING MANAGEMENT Discipline Specific Elective Courses 5 5 100
MBAE481 DISSERTATION AND VIVA VOCE Discipline Specific Elective Courses 0 6 150
    

    

Introduction to Program:

Masters of Business Administration (MBA Executive) program offered by the School of Business and Management is a two-year (4 Semesters) program that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences. The uniquely designed curriculum focuses on all areas of management, hence no specializations for MBA executives.  The curriculum designed for the program focuses on the application of quantitative techniques to solve problems faced in Multi-National and National Organizations where our students are currently employed. The program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG 1: Social Responsibility

PLG 2: Ethical sensitivity

PLG 3: Communication

PLG 4 : Ethical sensitivity

PLG 5 : Executive Engagement

Programme Specific Outcome:

PLO1.1: Analyze sustainability issues from stakeholder?s perspectives

PLO1.2: Develop value-based leadership through appropriate managerial actions.

PLO2.1: Examine management theories in the context of business problems

PLO2.2: Recommend appropriate solutions for Managerial problems

PLO3.1: Develop and demonstrate effective written skills

PLO3.2: Deliver professional oral presentation

PLO4.1: Analysis of business scenarios

PLO4.2: Construct integrated solution framework

PLO5.1: Evaluate alternatives to operate effectively in a global environment

Programme Educational Objective:

PO1: Apply Knowledge of Management Theories and Practices to solve business problems.

PO2: Foster Analytical and Critical abilities for data based decision making.

PO3: Ability to develop value based leadership ability.

PO4: Ability to understand, analyze, communicate global, economic, legal and ethical aspects of business.

PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to the team environment.

Assesment Pattern

 

   

p

Examination And Assesments

Examination & Assessments 

 

Core

 

Sl. No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

30

3

CIA-III

15

4

Class Participation

10

5

End Semester Exam

30

 

SEC

Sl. No

Particulars

Weightage

1

CIA- I

45

2

CIA-II

45

3

Class Participation

10

 

DSE

Sl. No

Particulars

Weightage

1

Dissertation

60%

2

Viva

40%

 

 

 

 

SEC

Sl. No

Particulars

Weightage

1

CIA- I

50

2

CIA-II

50

 

MBAE111 - CORPORATE COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:20
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The Students will understand, recognize and accept the importance of communication skills in being successful at the corporate level besides applying this learning to business houses and startup ventures by demonstrating the ability to identify and perform self-awareness analysis and adopting new methods of theoretical and practical self-development techniques that are recent, relevant and innovative in today’s world.   The latest business practices requiring effective communication and socially and culturally accepted modes of intra and interdepartmental and B2B and B2C will be studies and applied for review, correction and delivery

  • To enable students to practice and demonstrate effective communication in the corporate and business world thereby building self-confidence, learning group dynamics, motivation, leadership, creativity, negotiation skills and mentoring.

Course Outcome

CLO1: Demonstrate the basic elements that determines effective communication.

CLO2: Apply the skills to rise to the challenges by embracing the trends, changes and opportunities in corporate.

CLO3: Analyse the art of learning in communication

CLO4: Apprise effective communication skills in negotiation and mentoring

CLO5: Assess the motivation in communication

Unit-1
Teaching Hours:8
Introduction
 

Level of Knowledge: Conceptual

Barriers to communication

 

Communication   Introduction, definition of communication, nature, purpose and functions, levels and types of communication, formal, informal, impactful, skills and tips for effective delivery.

Unit-2
Teaching Hours:8
Verbal Communication and Nonverbal Communication
 

Level of Knowledge: Conceptual

Verbal Communication – Importance; effective speaking, listening, conduct productive meetings, control successful negotiations

 

Nonverbal Communication – Importance, complexities; Kinesics, Paralanguage, Haptics, Proxemics, Chronemics, Personal Appearance, Oculesics

Unit-3
Teaching Hours:4
Group discussions and Interview skills
 

Level of Knowledge: Analytical

Resume Writing, Effective Cover letters, Group discussions- Importance, Objectives, Trends, Types, Strategies and guidelines for effective GD, Common mistakes in GD

 Interviews, Process, Objectives, Overcoming fear of the unknown. Connecting the interview with corporate goals

 

Common mistakes in Interviews, Elevator pitch for cracking an Interview

Unit-4
Teaching Hours:3
Workplace Communication Skills
 

Level of Knowledge: Analytical

 

Communicating Powerfully, Effective Presentations - deliver persuasive presentations using visual aids; General writing skills, Business Writing- Write effective emails and memos; Communicating in virtual teams, Host a live video meeting.

Unit-5
Teaching Hours:7
Mastering Communication Skills
 

Level of Knowledge: Conceptual

 

Influence of positive communication on employee achievement, effectively communicating difficult decisions and delegating; How to say “NO” to prioritize and utilize time, learning to admit a mistake

Text Books And Reference Books:

·         Robbins, S.P., Judge, T.A., & Vohra, N. (2012). Organizational Behaviour (14trh edi).  Pearson Education.

·         Sell your way to top. Peter Thompson

Essential Reading / Recommended Reading

  • The last lecture. Randy Pausch ,Jeffrey Zaslow(2008)
  • Influence; The psychology of persuasion: Robert B Cialdini
  • Bargaining for Advantage, Negotiation Strategies for Reasonable People: G Richard Shell
  • How to talk to Anyone, 92 little tricks for Big Success in Relationships: Leil Lowndes
  • Talk like TED. Carmine Gallo
  • The lost art of listening. Michael P Nichols
Evaluation Pattern

Assessment Outline:

 

Sl. No

Particulars

Weightage

1

CIA- I

45

2

CIA-II

45

3

Class Participation

10

MBAE131 - HUMAN RESOURCE MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:50
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to employee life cycle management.

Course Outcome

CLO1: Demonstrate the relevance of HRM in the changing global economy.

CLO2: Apply the importance of acquisition, retention and management of talent in a competitive business environment.

CLO3: Analyse the fundamental philosophy of a quality HR department in an organization.

CLO4: Asses the principles and techniques of human resource management gained through this course to the discussion of major personnel issues and the solution of typical case problems.

CLO5: Evaluate research reports, and recommend changes in human resources practices.

Unit-1
Teaching Hours:10
Introduction
 

Level of Knowledge: Conceptual

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organization and Functions of Personnel Management and HRM, HR Structure and Strategic. Define high-performance work systems and identify the elements of such a system.            

Summarize the outcomes of a high-performance work system. Human Resource Planning Process.  Job Analysis and its process.      

Unit-2
Teaching Hours:10
Recruitment and Selection
 

Level of Knowledge: Conceptual

 

Sources of Recruitment and Recruitment Process. Various tools in recruitment, Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

Unit-3
Teaching Hours:10
Performance Appraisal
 

Level of Knowledge: Advanced

Performance Appraisal- Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation. 

Unit-4
Teaching Hours:15
Training and Development / Career Planning and Development
 

Level of Knowledge: Advanced

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme.  Introduction to HRD.

 

Introduction to career planning and development, Career goals, Career Road map, Stages in career planning, Internal and external mobility of employees. Managing Workplace Dynamics and Employee Collectives

Unit-5
Teaching Hours:15
Industrial Relation
 

Level of Knowledge: Advanced

Importance & scope of IR.

Grievance Handling and Industrial Discipline.

Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

 

Objectives & Importance of Trade Union; Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

Text Books And Reference Books:

  • VSP Rao – Human Resource Management, Excel Books
Essential Reading / Recommended Reading
  • Edwin B Flippo: Personnel Management, McGraw Hill.
  • J.W. Walker: Human Resource Planning, Mc Graw Hill.
  • T. V. Rao, Readings in Human Resource Development, Oxford & IBH
  • Human Resource Management, A case study approach, Muller Camen, Croucher Leigh, Jaico Publishing House
  • Dessler, Garry, Human Resource Management, Prentice Hall of India
  • Dr. Ashwataappa: Personnel Management, Himalaya Publications.
  • Reward Management- Remuneration Strategy and Practice, Michael Armstrong & Helen Murlis, Crest Publishing House
  • Essentials of HRM and Industrial Relation- Text and cases. Subba Rao- Himalaya Publications.
  • Pramod Verma: PERSONNEL MANAGEMENT IN INDIAN ORGANISATIONS, (Oxford & IBM Publishing Co. Ltd).
  • Venkata Ratnam C. S. &Srivatsava B. K.: PERSONNEL MANAGEMENT AND HUMAN RESOURCES (Tata Mc-Graw Hill).

 

Evaluation Pattern

Assessment Outline:

 

Sl. No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

30

3

CIA-III

15

4

Class Participation

10

5

End Semester Exam

30

MBAE132 - MARKETING MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:50
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

This course introduces students to the new features in marketing management, a real -world approach.  Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject of marketing management.

Course Outcome

CLO1: To identify the knowledge about marketing management and its latest trends.

CLO2: To analyse the concepts and principles of marketing management in a real time scenario.

CLO3: To examine marketing mix and its importance.

CLO4: To apprise the issues pertaining to marketing.

CLO5: To develop marketing decisions.

Unit-1
Teaching Hours:10
Introduction
 

Level of Knowledge: Conceptual

Introduction

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

 

Marketing research –scope and objectives, types and tools.

Unit-2
Teaching Hours:10
Market Segmentation
 

Level of Knowledge: Conceptual

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

 

Marketing research –scope and objectives, types and tools.

Unit-3
Teaching Hours:10
The Product
 

Level of Knowledge: Advanced

Goods and Services. Distinction between goods and services and their characteristics.

Product classification. For Consumer goods/services: convenience; shopping; specialty; unsought; and consumer services.

The process of new product development. An outline of the process of development from the generation of new ideas to full commercial launch.

The product life-cycle. Description of the stages of the product life cycle.

Branding. The importance and benefits of branding.

 

Packaging. Packaging as a marketing tool. Six essentials of packaging: distinction, protection, convenience, transportation costs, immediate association, characteristic.

Unit-4
Teaching Hours:15
Pricing / Marketing Communications
 

Level of Knowledge: Advanced

Pricing objectives.

Pricing methods. Different methods considered, including cost-plus, penetration, skimming, promotion and price discrimination.

Definition of price elasticity of demand.

The aims of marketing communications (promotion). The AIDA models.

Different types and tools of marketing communications.

Definitions and the advantages and disadvantages of using these tools.

The personal selling processes.

 

The seven steps of the personal selling process: the opening, need identification and stimulation, presentation, dealing with objections, negotiation, closing the sale and the follow up.

Unit-5
Teaching Hours:15
Distribution (Place) / Marketing in the Digital Era
 

Level of Knowledge: Advanced

Different 'chains' or 'channels' of distribution.

The functions and types of intermediaries between the manufacturer and consumer.

Criteria for choosing the appropriate channel.

Channel Conflict

 

Introduction to E-Marketing, Challenges Faced by Organizations, the Online Marketing Mix, Segmentation and Targeting in Virtual World, Issues of Online Marketing

Text Books And Reference Books:

·         Kotler, P., & Armstrong, G. (2002). Principles of Marketing. Pearson Eduction.

Essential Reading / Recommended Reading

·         Evans, J.R. & Berman, B. (2003). Marketing in 21st Century.Biztantra.

·         Pride, W., &Ferrel, O.C. (1993). Marketing Concepts and Strategies, Boston: Houghton Mifflin.

·         Cravens, D.W., & Hills, G., & Woodruff, R.B. (1996). Marketing Management, AITBS publishers.

·         Zikmond. (2004). Marketing Management. Thompson publishers.

·         Krishnamacharayalu, C.G.S. & Ramakrishna, L. (2002). Rural Marketing, Text and Cases. Pearson education.

·         Stanton, W. (nd). Fundamentals of Marketing, Tata Mcgrawhill.

Evaluation Pattern

Assessment Outline:

 

Sl. No

Particulars

Weightage

1

CIA- I

15

2

CIA-II

30

3

CIA-III

15

4

Class Participation

10

5

End Semester Exam

30

MBAE133 - ACCOUNTING FOR MANAGERS (2023 Batch)

Total Teaching Hours for Semester:50
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

As the language of business and as the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts to analyze and understand the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. This course provides an overview of all the fundamental concepts of Financial, Cost and Management accounting empowering the managers for better decision making.

Course Outcome

CLO1: Explain the students with concepts of Financial, Cost and Management accounting

CLO2: Apply various costing techniques in decision making.

CLO3: Examine the Financial statements

CLO4: Interpret financial statements for informed decision making

CLO5: Support the students with budget forecasting and preparation of cash flow statements.

Unit-1
Teaching Hours:10
Introduction
 

Meaning of Book-keeping & Accounting – Functions & Branches of Accounting, Financial Accounting, Cost Accounting and Management Accounting, Principles of Accounting, Concepts and Conventions of Accounting, Accounting Standards, Indian Accounting Standards & International Accounting. Standards - IFRS & GAAP. Journal, Ledger, Trial Balance, Final Account. Concepts of Cost, Methods of Costing and Techniques of Costing (Theory only), Elements of Cost – Materials, Labor, Overheads (Theory Only) Preparation of Cost sheet.

Unit-2
Teaching Hours:10
Accounting Ratios for Decision making
 

Objectives of Ratio Analysis- Classification of Ratios Liquidity Ratios, Profitability Ratios: Solvency and Capital Structure Ratios, Turnover Ratios - Practical problems

Unit-3
Teaching Hours:10
Marginal Costing & Strategic Decision Making
 

Concept of Marginal Cost; Marginal Costing and Absorption Costing; Marginal Costing Vs. Direct Costing, Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions and Practical Applications of break-even Analysis; Margin of Safety, Decisions regarding Sales-Mix Make or buy Decision and Discontinuation of a product line, Decisions Relating to Acceptance and Rejection of a Special Offer / Order, Add or Drop Products, Operate or Shut Down Decisions.

Unit-4
Teaching Hours:15
Funds Flow Statement & Cash Flow Statement
 

Computation of Income: Objectives of Funds Flow Statement - Purpose of Funds Flow Statement-Uses of Funds Flow Statement-Preparation of Funds Flow Statement, Treatment of Provision for Taxation and Proposed Dividend, Interim Dividend. Meaning of Cash Flow Statement-Distinction between Funds Flow and Cash Flow Statement-Classification of Cash Flow-Preparation of Cash Flow Statement-Calculation of Cash from Operation -Utility of Cash Flow Statement-Limitations of Cash Flow Statement - Practical Problems as per Accounting Standard - 3

 

Meaning, Objectives and Advantages of Budgetary Control -Limitations of Budgetary Control - Functional Budgets - Zero Base Budgeting Performance Budgeting - Master Budgets - Fixed and Flexible Budgets - Cash Budget - Practical problems.

Unit-5
Teaching Hours:15
Budget and Budgetary Control
 

Standard Costing as a control Technique; Setting of Standards and their Revision; Variance Analysis - Meaning and Importance Kinds of Variance and their uses -Material Labour and Overhead Variance; Disposal of Variances; Relevance of Variance Budgeting to Budgeting and Standard Costing.

 

Meaning and Significance of Responsibility Accounting; Responsibility Centre, Cost Centre, Profit Centre and Investment Centre; Problem in Transfer Pricing; Objective and Determinants of Responsibility Centre, Management Reports, Essentials of Effective Reporting, Reports to Different levels of Management, Forms of Reporting, Kinds of Reports,  Management Audit- Scope of Management Audit -Areas of Management Audit Value Chain Analysis; Activity Based Costing; Quality Costing; Target and Life Cycle Costing, Human Resource Accounting – Concept and Approaches, Social Responsibility Accounting- Environment Accounting – Green Accounting