Syllabus for
Master of Business Administration (Executive)
Academic Year  (2023)

Masters of Business Administration (MBA Executive) program offered by the School of Business and Management is a two-year (4 Semesters) program that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences. The uniquely designed curriculum focuses on all areas of management, hence no specializations for MBA executives.  The curriculum designed for the program focuses on the application of quantitative techniques to solve problems faced in Multi-National and National Organizations where our students are currently employed. The program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.

Examination & Assessments 

Core

The Students will understand, recognize and accept the importance of communication skills in being successful at the corporate level besides applying this learning to business houses and startup ventures by demonstrating the ability to identify and perform self-awareness analysis and adopting new methods of theoretical and practical self-development techniques that are recent, relevant and innovative in today’s world.   The latest business practices requiring effective communication and socially and culturally accepted modes of intra and interdepartmental and B2B and B2C will be studies and applied for review, correction and delivery

• To enable students to practice and demonstrate effective communication in the corporate and business world thereby building self-confidence, learning group dynamics, motivation, leadership, creativity, negotiation skills and mentoring.
  

Level of Knowledge: Conceptual

Barriers to communication

Communication   Introduction, definition of communication, nature, purpose and functions, levels and types of communication, formal, informal, impactful, skills and tips for effective delivery.

Level of Knowledge: Conceptual

Verbal Communication – Importance; effective speaking, listening, conduct productive meetings, control successful negotiations

Nonverbal Communication – Importance, complexities; Kinesics, Paralanguage, Haptics, Proxemics, Chronemics, Personal Appearance, Oculesics

Level of Knowledge: Analytical

Resume Writing, Effective Cover letters, Group discussions- Importance, Objectives, Trends, Types, Strategies and guidelines for effective GD, Common mistakes in GD

 Interviews, Process, Objectives, Overcoming fear of the unknown. Connecting the interview with corporate goals

Common mistakes in Interviews, Elevator pitch for cracking an Interview

Level of Knowledge: Analytical

Communicating Powerfully, Effective Presentations - deliver persuasive presentations using visual aids; General writing skills, Business Writing- Write effective emails and memos; Communicating in virtual teams, Host a live video meeting.

Level of Knowledge: Conceptual

Influence of positive communication on employee achievement, effectively communicating difficult decisions and delegating; How to say “NO” to prioritize and utilize time, learning to admit a mistake

·         Robbins, S.P., Judge, T.A., & Vohra, N. (2012). Organizational Behaviour (14trh edi).  Pearson Education.

·         Sell your way to top. Peter Thompson

• The last lecture. Randy Pausch ,Jeffrey Zaslow(2008)
• Influence; The psychology of persuasion: Robert B Cialdini
• Bargaining for Advantage, Negotiation Strategies for Reasonable People: G Richard Shell
• How to talk to Anyone, 92 little tricks for Big Success in Relationships: Leil Lowndes
• Talk like TED. Carmine Gallo
• The lost art of listening. Michael P Nichols

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to employee life cycle management.

Level of Knowledge: Conceptual

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organization and Functions of Personnel Management and HRM, HR Structure and Strategic. Define high-performance work systems and identify the elements of such a system.            

Summarize the outcomes of a high-performance work system. Human Resource Planning Process.  Job Analysis and its process.      

Level of Knowledge: Conceptual

Sources of Recruitment and Recruitment Process. Various tools in recruitment, Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

Level of Knowledge: Advanced

Performance Appraisal- Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation. 

Level of Knowledge: Advanced

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme.  Introduction to HRD.

Introduction to career planning and development, Career goals, Career Road map, Stages in career planning, Internal and external mobility of employees. Managing Workplace Dynamics and Employee Collectives

Level of Knowledge: Advanced

Importance & scope of IR.

Grievance Handling and Industrial Discipline.

Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

Objectives & Importance of Trade Union; Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

• VSP Rao – Human Resource Management, Excel Books

This course introduces students to the new features in marketing management, a real -world approach.  Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject of marketing management.

Level of Knowledge: Conceptual

Introduction

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

Marketing research –scope and objectives, types and tools.

Level of Knowledge: Conceptual

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

Marketing research –scope and objectives, types and tools.

Level of Knowledge: Advanced

Goods and Services. Distinction between goods and services and their characteristics.

Product classification. For Consumer goods/services: convenience; shopping; specialty; unsought; and consumer services.

The process of new product development. An outline of the process of development from the generation of new ideas to full commercial launch.

The product life-cycle. Description of the stages of the product life cycle.

Branding. The importance and benefits of branding.

Packaging. Packaging as a marketing tool. Six essentials of packaging: distinction, protection, convenience, transportation costs, immediate association, characteristic.

Level of Knowledge: Advanced

Pricing objectives.

Pricing methods. Different methods considered, including cost-plus, penetration, skimming, promotion and price discrimination.

Definition of price elasticity of demand.

The aims of marketing communications (promotion). The AIDA models.

Different types and tools of marketing communications.

Definitions and the advantages and disadvantages of using these tools.

The personal selling processes.

The seven steps of the personal selling process: the opening, need identification and stimulation, presentation, dealing with objections, negotiation, closing the sale and the follow up.

Level of Knowledge: Advanced

Different 'chains' or 'channels' of distribution.

The functions and types of intermediaries between the manufacturer and consumer.

Criteria for choosing the appropriate channel.

Channel Conflict

Introduction to E-Marketing, Challenges Faced by Organizations, the Online Marketing Mix, Segmentation and Targeting in Virtual World, Issues of Online Marketing

·         Kotler, P., & Armstrong, G. (2002). Principles of Marketing. Pearson Eduction.

·         Evans, J.R. & Berman, B. (2003). Marketing in 21^st Century.Biztantra.

·         Pride, W., &Ferrel, O.C. (1993). Marketing Concepts and Strategies, Boston: Houghton Mifflin.

·         Cravens, D.W., & Hills, G., & Woodruff, R.B. (1996). Marketing Management, AITBS publishers.

·         Zikmond. (2004). Marketing Management. Thompson publishers.

·         Krishnamacharayalu, C.G.S. & Ramakrishna, L. (2002). Rural Marketing, Text and Cases. Pearson education.

·         Stanton, W. (nd). Fundamentals of Marketing, Tata Mcgrawhill.

As the language of business and as the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts to analyze and understand the financial consequences of business activities. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. This course provides an overview of all the fundamental concepts of Financial, Cost and Management accounting empowering the managers for better decision making.

Meaning of Book-keeping & Accounting – Functions & Branches of Accounting, Financial Accounting, Cost Accounting and Management Accounting, Principles of Accounting, Concepts and Conventions of Accounting, Accounting Standards, Indian Accounting Standards & International Accounting. Standards - IFRS & GAAP. Journal, Ledger, Trial Balance, Final Account. Concepts of Cost, Methods of Costing and Techniques of Costing (Theory only), Elements of Cost – Materials, Labor, Overheads (Theory Only) Preparation of Cost sheet.

Objectives of Ratio Analysis- Classification of Ratios Liquidity Ratios, Profitability Ratios: Solvency and Capital Structure Ratios, Turnover Ratios - Practical problems

Concept of Marginal Cost; Marginal Costing and Absorption Costing; Marginal Costing Vs. Direct Costing, Cost-Volume-Profit Analysis; Break-Even Analysis; Assumptions and Practical Applications of break-even Analysis; Margin of Safety, Decisions regarding Sales-Mix Make or buy Decision and Discontinuation of a product line, Decisions Relating to Acceptance and Rejection of a Special Offer / Order, Add or Drop Products, Operate or Shut Down Decisions.

Computation of Income: Objectives of Funds Flow Statement - Purpose of Funds Flow Statement-Uses of Funds Flow Statement-Preparation of Funds Flow Statement, Treatment of Provision for Taxation and Proposed Dividend, Interim Dividend. Meaning of Cash Flow Statement-Distinction between Funds Flow and Cash Flow Statement-Classification of Cash Flow-Preparation of Cash Flow Statement-Calculation of Cash from Operation -Utility of Cash Flow Statement-Limitations of Cash Flow Statement - Practical Problems as per Accounting Standard - 3

Meaning, Objectives and Advantages of Budgetary Control -Limitations of Budgetary Control - Functional Budgets - Zero Base Budgeting Performance Budgeting - Master Budgets - Fixed and Flexible Budgets - Cash Budget - Practical problems.

Standard Costing as a control Technique; Setting of Standards and their Revision; Variance Analysis - Meaning and Importance Kinds of Variance and their uses -Material Labour and Overhead Variance; Disposal of Variances; Relevance of Variance Budgeting to Budgeting and Standard Costing.

Meaning and Significance of Responsibility Accounting; Responsibility Centre, Cost Centre, Profit Centre and Investment Centre; Problem in Transfer Pricing; Objective and Determinants of Responsibility Centre, Management Reports, Essentials of Effective Reporting, Reports to Different levels of Management, Forms of Reporting, Kinds of Reports,  Management Audit- Scope of Management Audit -Areas of Management Audit Value Chain Analysis; Activity Based Costing; Quality Costing; Target and Life Cycle Costing, Human Resource Accounting – Concept and Approaches, Social Responsibility Accounting- Environment Accounting – Green Accounting