CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Master of Business Administration (Executive)
Academic Year  (2022)

 
1 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE111 CORPORATE COMMUNICATION Skill Enhancement Course 2 2 50
MBAE131 HUMAN RESOURCE MANAGEMENT Core Courses 5 5 100
MBAE132 MARKETING MANAGEMENT Core Courses 5 5 100
MBAE133 ACCOUNTING FOR MANAGERS Core Courses 5 5 100
MBAE134 LAW, GOVERNANCE AND ETHICS Core Courses 5 5 100
MBAE135 MANAGERIAL ECONOMICS Core Courses 3 3 50
MBAE136 PRINCIPLES OF MANAGEMENT Core Courses 3 3 50
2 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE231 INTERNATIONAL BUSINESS - 5 5 100
MBAE232 RESEARCH METHODOLOGY - 5 5 100
MBAE233 FINANCIAL MANAGEMENT - 5 5 100
MBAE234 CORPORATE STRATEGY - 5 5 100
MBAE235 MACRO ECONOMICS - 3 3 50
MBAE236 ORGANIZATIONAL BEHAVIOUR - 3 3 50
MBAE251 DATA ANALYSIS AND VISUALIZATION - 2 2 50
3 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE331 INCOME TAX PLANNING AND MANAGEMENT Core Courses 3 3 50
MBAE332 ENTREPRENEURSHIP Core Courses 3 3 50
MBAE341 OPERATIONS RESEARCH Discipline Specific Elective 5 5 100
MBAE342 LOGISTICS AND SUPPLY CHAIN MANAGEMENT Discipline Specific Elective 5 5 100
MBAE343 MANAGEMENT CONTROL SYSTEM Discipline Specific Elective 5 5 100
MBAE344 KNOWLEDGE MANAGEMENT Discipline Specific Elective 5 5 100
MBAE345 DECISION MANAGEMENT Discipline Specific Elective 5 5 100
MBAE346 CUSTOMER RELATION MANAGEMENT Discipline Specific Elective 5 5 100
4 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBAE411 INNOVATION AND DESIGN THINKING - 3 3 50
MBAE431 GOODS AND SERVICES TAX AND CUSTOMS - 3 3 50
MBAE441 QUALITY MANAGEMENT - 5 5 100
MBAE442 BUSINESS ANALYTICS - 5 5 100
MBAE443 PROJECT MANAGEMENT - 5 5 100
MBAE444 RETAIL MANAGEMENT - 5 5 100
MBAE445 LEADERSHIP - 5 5 100
MBAE446 SALES AND ADVERTISING MANAGEMENT - 5 5 100
MBAE481 DISSERTATION AND VIVA VOCE - 0 6 150
    

    

Department Overview:

The School of Business and Management, CHRIST, was formed in 2020 with a clearly defined approach for creating quality managers and entrepreneurs required to face the challenges of the business world. The School offers undergraduate programmes such as Bachelor of Business Administration(BBA), Bachelor of Business Administration in Decision Science (BBA DS), Bachelor of Business Administration- Honours (BBA Hon), Bachelor of Business Administration in Fin Tech Honours (BBA Fin Tech Hon), Bachelor of Business Administration in Business Analytics (BBA BA), Bachelor of Business Administration  in Finance and International Business (BBA FIB), Bachelor of Hotel Management (BHM), Bachelor of Business Administration in Tourism and Travel Management (BBA TTM), Postgraduate Programmes such as Master of Business Administration (MBA), Master of Business Administration – Executive (MBA – Executive), Master of Business Administration (CHRIST) + Master of Business A

Mission Statement:

Vision

  

Introduction to Program:

Masters of Business Administration (MBA Executive) program offered by the School of Business and Management is a two-year (4 Semesters) program that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences. The uniquely designed curriculum focuses on all areas of management, hence no specializations for MBA executives.  The curriculum designed for the program focuses on the application of quantitative techniques to solve problems faced in Multi-National and National Organizations where our students are currently employed. The program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.

Program Objective:
PLG 1: Social Responsibility

PLO 1.1: Recognize social issues RBTL2

PLO 1.2: Examine social issues RBT L4

PLO 1.3: Formulate alternatives for social issues RBT L6

PLG 2: Ethical sensitivity

PLO 2.1: Locate Ethical issues in business RBTL2

PLO 2.2: Categorize roles and responsibilities of business Stakeholders RBTL3

PLO 2.3: Differentiate the position of the business systematically RBTL4

PLO 2.4: Critically formulate the action plan RBTL6

PLG 3: Communication

PLO 3.1: Demonstrate proficiency in written and oral communication RBT L3

PLO 3.2: Appraise engagement with audience RBT L4

PLO 3.3: Critique and prioritize the flow of presentation RBTL6

PLO 3.4: Predict the interpersonal skills based on communication styles and responses RBT L5

PLG 4 : Ethical sensitivity

PLO 4.1 : Locate Ethical issues in business RBTL2

PLO 4.2: Categorize roles and responsibilities of business Stakeholders RBTL3

PLO 4.3: Differentiate the position of the business systematically RBTL4

PLO 4.4: Critically formulate the action plan RBTL6

PLG 5 : Executive Engagement

PLO 5.1: Identify opportunities in dynamic business environment RBT-2

PLO 5.2: Appraise various functional areas and gain competence RBT -3

PLO 5.3: Solve business problems through collaborative work RBT-4

PLO 5.4 : Develop competency for decision making RBT-5

Assesment Pattern

 

Continuous Internal Assessment (CIA)

CIA 1 - Assignment / Article Review

20%

CIA 2 – Written Test

30%

CIA 3 – Case Analysis

20%

 

 

End Semester Examination (ESE)

 

  • Section A – 2 Marks (Answer any 3 out of 5 questions)
  • Section B – 6 Marks (Answer any 2 out of 3 questions)
  • Section C – 10 Marks (Answer any 2 out of 3 questions)
  • Section D – 12 Marks (Compulsory question-Case study)

 

 

30%

Examination And Assesments

Examination & Assessments 

 

Assessment

Continuous Internal Assessment(CIA) 

70%

End Semester Exam (ESE )

30%

CIA - Details

CIA 1 - Assignment / Article Review

20%

CIA 2 – Written Test

30%

CIA 3 – Case Analysis

20%

Project

Dissertation

60%

Viva Voce

40%

MBAE111 - CORPORATE COMMUNICATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The Students will understand, recognize and accept the importance of communication skills in being successful at the corporate level besides applying this learning to business houses and startup ventures by demonstrating the ability to identify and perform self-awareness analysis and adopting new methods of theoretical and practical self-development techniques that are recent, relevant and innovative in today’s world.   The latest business practices requiring effective communication and socially and culturally accepted modes of intra and interdepartmental and B2B and B2C will be studies and applied for review, correction and delivery

  • To understand the basic elements that determines effective communication.
  • To demonstrate individual and collective success in an organization and business environment such as confidence building, learning, group dynamics, motivation, leadership , creativity, negotiation skills and mentoring.

Course Outcome

CLO1: Demonstrate the basic elements that determines effective communication.

CLO2: Apply the skills to rise to the challenges by embracing the trends, changes and opportunities in corporate.

CLO3: Analyse the art of learning in communication

CLO4: Apprise effective communication skills in negotiation and mentoring

CLO5: Assess the motivation in communication

Unit-1
Teaching Hours:8
Introduction
 

Level of Knowledge: Conceptual

Communication   Introduction,  definition  of communication,  nature,  purpose  and functions,  levels  and  types  of communication, formal, informal, impactful ,  skills  and tips  for effective delivery.

Unit-2
Teaching Hours:8
Group discussions and Interview skills
 

Level of Knowledge: Conceptual

Group discussions,  Importance, Objectives, Trends, Types, Structured , Strategies and guidelines for effective GD,  Common errors and ways to overcome,

Interviews, Process, Objectives, Formal& Informal, Interviewee vs Interviewer, carrying oneself, managing self, overcoming fear of unknown. Connecting with corporate goals

Blue Ocean strategy.

Unit-3
Teaching Hours:7
Innovation in Learning and Mentoring
 

Level of Knowledge: Analytical

Learning. The art of learning, Importance of learning, Power of failure, Role of failure in learning, Overcoming setbacks and improving on learning the lesson in failure, learning to Learn-to-Learn techniques.

Mentoring, Need, Importance, techniques, role. Problems and solutions. Coping with technological barriers and use of technology inn communication

Unit-4
Teaching Hours:7
Motivation in Communication
 

Level of Knowledge: Conceptual

Social motivation, achievement motivation, extrinsic/ Intrinsic motivation, Management theory , Theory X and Theory Y. Stress, Stress factors, Measuring stress , Ways to overcome stress, Role of communication in managing stress

Text Books And Reference Books:

·         Robbins, S.P., Judge, T.A., & Vohra, N. (2012). Organizational Behaviour (14trh edi).  Pearson Education.

·         Sell your way to top. Peter Thompson

Essential Reading / Recommended Reading

  • The last lecture. Randy Pausch ,Jeffrey Zaslow(2008)
  • Influence; The psychology of persuasion: Robert B Cialdini
  • Bargaining for Advantage, Negotiation Strategies for Reasonable People: G Richard Shell
  • How to talk to Anyone, 92 little tricks for Big Success in Relationships: Leil Lowndes
Evaluation Pattern

Assessment Outline:

  

Sl.No

Particulars

Weightage

1

CIA- I

50

2

CIA-II

50

MBAE131 - HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to employee life cycle management.

Course Outcome

CLO1: Demonstrate the relevance of HRM in the changing global economy.

CLO2: Apply the importance of acquisition, retention and management of talent in a competitive business environment.

CLO3: Analyse the fundamental philosophy of a quality HR department in an organization.

CLO4: Asses the principles and techniques of human resource management gained through this course to the discussion of major personnel issues and the solution of typical case problems.

CLO5: Evaluate research reports, and recommend changes in human resources practices.

UNIT 1
Teaching Hours:10
Introduction
 

 

Level of Knowledge: Conceptual

 

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organization and Functions of Personnel Management and HRM, HR Structure and Strategic.Define high-performance work systems and identify the elements of such a system.            

Summarize the outcomes of a high-performance work system. Human Resource Planning Process.  Job Analysis and its process.      

UNIT 2
Teaching Hours:10
Recruitment and Selection
 

 

Level of Knowledge: Conceptual

Sources of Recruitment and Recruitment Process. Various tools in recruitment, Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

UNIT 3
Teaching Hours:10
Performance Appraisal-
 

 

Level of Knowledge: Advanced

Performance Appraisal- Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation.                  

UNIT 4
Teaching Hours:6
Training and Development-
 

 

Level of Knowledge: Advanced

 

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme.  Introduction to HRD.            

 

UNIT 5
Teaching Hours:4
Career Planning and Development
 

 

Level of Knowledge: Advanced

Introduction to career planning and development, Career goals, Career road map, Stages in career planning, Internal and external mobility of employees.Managing Workplace Dynamics and Employee Collectives

UNIT 6
Teaching Hours:10
Industrial Relation;
 

 

 

Level of Knowledge: Advanced

 

Importance & scope of IR.

 

Grievance Handling and Industrial Discipline.

 

Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

 

Unit-7
Teaching Hours:10
Objectives & Importance of Trade Union
 

 

Level of Knowledge: Advanced

 

Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

 

Text Books And Reference Books:

  1. VSP Rao – Human Resource Management, Excel Books
Essential Reading / Recommended Reading

 

1.                  Edwin B Flippo: Personnel Management, McGraw Hill.

 

2.                  Dr. Ashwataappa: Personnel Management, Himalaya Publications.

 

3.                  Reward Management- Remuneration Strategy and Practice, Michael Armstrong & Helen Murlis, Crest Publishing House

 

4.                  Essentials of HRM and Industrial Relation- Text and cases. Subba Rao- Himalaya Publications.

 

Evaluation Pattern

EVALUATION:

 

Assessment

Continuous Internal Assessment(CIA) 

70%

End Semester Exam (ESE )

30%

CIA - Details

CIA 1 - Assignment / Article Review

20%

CIA 2 - Test

30%

CIA 3 – Case

20%

MBAE132 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:5
Max Marks:100
Credits:5

Course Objectives/Course Description

 

This course introduces students to the new features in marketing management, a real -world approach.  Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject of marketing management

Course Outcome

CLO1: To identify the knowledge about marketing management and its latest trends.

CLO2: To analyse the concepts and principles of marketing management in a real time scenario.

CLO3: To examine marketing mix and its importance.

CLO4: To apprise the issues pertaining to marketing.

CLO5: To develop marketing decisions.

Unit-1
Teaching Hours:9
Introduction
 

 

Nature of Marketing-The functions of the Marketing Department.

 

The Marketing Environment

 

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

 

Marketing research –scope and objectives, types and tools.

 

Unit-2
Teaching Hours:9
Market Segmentation
 

 

The purpose of segmentation.

 

Methods of segmentation of consumer markets.

 

The target marketing and product positioning process. The essential steps in the market segmentation, target marketing and product positioning process.

 

Marketing Mix, extended marketing mix the importance of achieving the correct balance between the 'seven Ps' (Product, Price, Place, Promotion, People, Process and Physical Evidence).