Syllabus for
Master of Business Administration (Executive)
Academic Year  (2022)

Masters of Business Administration (MBA Executive) program offered by the School of Business and Management is a two-year (4 Semesters) program that focuses on the development of analytical and management skills in the fields of Accounting, Economics, Finance, Information Management, Marketing, Operations, the Behavioral Sciences. The uniquely designed curriculum focuses on all areas of management, hence no specializations for MBA executives.  The curriculum designed for the program focuses on the application of quantitative techniques to solve problems faced in Multi-National and National Organizations where our students are currently employed. The program prepares students for a career in advanced managerial challenges of the 21st century and prepares young minds with a positive mental attitude for excellent performance and committed service.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLO 1.1: Recognize social issues RBTL2

PLO 1.2: Examine social issues RBT L4

PLO 1.3: Formulate alternatives for social issues RBT L6

PLG 2: Ethical sensitivity

PLO 2.1: Locate Ethical issues in business RBTL2

PLO 2.2: Categorize roles and responsibilities of business Stakeholders RBTL3

PLO 2.3: Differentiate the position of the business systematically RBTL4

PLO 2.4: Critically formulate the action plan RBTL6

PLG 3: Communication

PLO 3.1: Demonstrate proficiency in written and oral communication RBT L3

PLO 3.2: Appraise engagement with audience RBT L4

PLO 3.3: Critique and prioritize the flow of presentation RBTL6

PLO 3.4: Predict the interpersonal skills based on communication styles and responses RBT L5

PLG 4 : Ethical sensitivity

PLO 4.1 : Locate Ethical issues in business RBTL2

PLO 4.2: Categorize roles and responsibilities of business Stakeholders RBTL3

PLO 4.3: Differentiate the position of the business systematically RBTL4

PLG 5 : Executive Engagement

Programme Educational Objective:

PO2: Foster Analytical and Critical abilities for data based decision making.

PO3: Ability to develop value based leadership ability.

PO4: Ability to understand, analyze, communicate global, economic, legal and ethical aspects of business.

PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to the team environment.

PO6: Identify business opportunities, design and implement innovations in work environment.

PO7: Enhance capabilities for generating research ideas in respective management domains .

Examination & Assessments 

The Students will understand, recognize and accept the importance of communication skills in being successful at the corporate level besides applying this learning to business houses and startup ventures by demonstrating the ability to identify and perform self-awareness analysis and adopting new methods of theoretical and practical self-development techniques that are recent, relevant and innovative in today’s world.   The latest business practices requiring effective communication and socially and culturally accepted modes of intra and interdepartmental and B2B and B2C will be studies and applied for review, correction and delivery

• To understand the basic elements that determines effective communication.
• To demonstrate individual and collective success in an organization and business environment such as confidence building, learning, group dynamics, motivation, leadership , creativity, negotiation skills and mentoring.

Level of Knowledge: Conceptual

Communication   Introduction,  definition  of communication,  nature,  purpose  and functions,  levels  and  types  of communication, formal, informal, impactful ,  skills  and tips  for effective delivery.

Level of Knowledge: Conceptual

Group discussions,  Importance, Objectives, Trends, Types, Structured , Strategies and guidelines for effective GD,  Common errors and ways to overcome,

Interviews, Process, Objectives, Formal& Informal, Interviewee vs Interviewer, carrying oneself, managing self, overcoming fear of unknown. Connecting with corporate goals

Blue Ocean strategy.

Level of Knowledge: Analytical

Learning. The art of learning, Importance of learning, Power of failure, Role of failure in learning, Overcoming setbacks and improving on learning the lesson in failure, learning to Learn-to-Learn techniques.

Mentoring, Need, Importance, techniques, role. Problems and solutions. Coping with technological barriers and use of technology inn communication

Level of Knowledge: Conceptual

Social motivation, achievement motivation, extrinsic/ Intrinsic motivation, Management theory , Theory X and Theory Y. Stress, Stress factors, Measuring stress , Ways to overcome stress, Role of communication in managing stress

·         Robbins, S.P., Judge, T.A., & Vohra, N. (2012). Organizational Behaviour (14trh edi).  Pearson Education.

·         Sell your way to top. Peter Thompson

• The last lecture. Randy Pausch ,Jeffrey Zaslow(2008)

• Influence; The psychology of persuasion: Robert B Cialdini
• Bargaining for Advantage, Negotiation Strategies for Reasonable People: G Richard Shell
• How to talk to Anyone, 92 little tricks for Big Success in Relationships: Leil Lowndes

Human Resource Management provides an overview of the HR functions in an organization, covering the entire gamut of operations related to employee life cycle management.

Level of Knowledge: Conceptual

Concept, role and status of Human Resource Management, Personnel Management and HRM, Organization and Functions of Personnel Management and HRM, HR Structure and Strategic.Define high-performance work systems and identify the elements of such a system.            

Summarize the outcomes of a high-performance work system. Human Resource Planning Process.  Job Analysis and its process.      

Level of Knowledge: Conceptual

Sources of Recruitment and Recruitment Process. Various tools in recruitment, Selection Process and Methods of Selection. Importance of induction and Methods of induction. Promotions and Transfers- Retirement and other Separating Process.

Level of Knowledge: Advanced

Performance Appraisal- Purpose- Factors affecting Performance Appraisal, Methods and Systems of Performance Appraisal. Limitations of PA System and overcoming those limitations. Job Evaluation. Methods of Job Evaluation.                  

Level of Knowledge: Advanced

Meaning and Importance, Assessment of Training Needs. Training Methods. Evaluation of Training programme.  Introduction to HRD.            

Level of Knowledge: Advanced

Introduction to career planning and development, Career goals, Career road map, Stages in career planning, Internal and external mobility of employees.Managing Workplace Dynamics and Employee Collectives

Level of Knowledge: Advanced

Importance & scope of IR.

Grievance Handling and Industrial Discipline.

Industrial Disputes: Meaning of Industrial Conflicts, Causes and Types of IC-Strikes & Lockouts. Settlement of industrial disputes.

Level of Knowledge: Advanced

Reasons for employee to join trade union; Problems of TU & Remedies. Collective Bargaining: Meaning, definition & concept of CB; CB Process; Essential conditions for the success of CB.

1. VSP Rao – Human Resource Management, Excel Books

1.                  Edwin B Flippo: Personnel Management, McGraw Hill.

2.                  Dr. Ashwataappa: Personnel Management, Himalaya Publications.

3.                  Reward Management- Remuneration Strategy and Practice, Michael Armstrong & Helen Murlis, Crest Publishing House

4.                  Essentials of HRM and Industrial Relation- Text and cases. Subba Rao- Himalaya Publications.

EVALUATION:

This course introduces students to the new features in marketing management, a real -world approach.  Students will examine the dynamics of business decision making and demonstrate the ability to identify, describe and apply the essential business concepts, theories and practices with respect to the subject of marketing management

Nature of Marketing-The functions of the Marketing Department.

The Marketing Environment

Types of Markets - Differentiation between Consumer, Organizational (Reseller, Business, Government) and International Markets.  The decision - making process of these two types of buyers.

Marketing research –scope and objectives, types and tools.

The purpose of segmentation.

Methods of segmentation of consumer markets.

The target marketing and product positioning process. The essential steps in the market segmentation, target marketing and product positioning process.

Marketing Mix, extended marketing mix the importance of achieving the correct balance between the 'seven Ps' (Product, Price, Place, Promotion, People, Process and Physical Evidence).