CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Bachelor of Business Administration
Academic Year  (2023)

 
3 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA311 WORKING WITH SPREADSHEETS-I Skill Enhancement Courses 2 0 100
BBA331 FINANCIAL MANAGEMENT Core Courses 4 4 100
BBA332 HUMAN RESOURCE MANAGEMENT Core Courses 4 4 100
BBA333 MARKETING MANAGEMENT Core Courses 4 4 100
BBA334 INFORMATION TECHNOLOGY AND E-BUSINESS Core Courses 4 4 100
BBA335 INDIAN FINANCIAL SYSTEM Core Courses 4 4 100
BBA361 INNOVATION AND CREATIVITY IN BUSINESS Generic Elective Courses 3 3 100
BBA362 EVENT MANAGEMENT Generic Elective Courses 3 3 100
BBA363 CROSS CULTURAL MANAGEMENT Generic Elective Courses 3 3 100
BBA364 BUSINESS ENVIRONMENT Generic Elective Courses 3 3 100
BBA381 INDUSTRY REVIEW PROJECT Skill Enhancement Courses 0 1 100
BECH331 MICROECONOMICS-II Core Courses 5 5 100
BECH332 MACROECONOMICS-II Core Courses 5 5 100
BECH333 ADVANCED STATISTICAL METHODS USING SPSS Core Courses 5 5 100
BECH341A HEALTH ECONOMICS: THEORY AND APPLICATION Discipline Specific Elective Courses 4 4 100
BECH341B FOUNDATIONS OF BEHAVIOURAL ECONOMICS Discipline Specific Elective Courses 4 4 100
BECH361A INDIAN GOVERNMENT AND POLITICS Discipline Specific Elective Courses 4 4 100
BECH361B ESSENTIALS OF ACCOUNTING Discipline Specific Elective Courses 4 4 100
BECH362A CONSUMER PSYCHOLOGY Discipline Specific Elective Courses 4 4 100
BECH362B EDUCATION AND DEVELOPMENT Discipline Specific Elective Courses 4 4 100
SDEH311 SKILL DEVELOPMENT Skill Enhancement Courses 2 0 50
4 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA431 COST AND MANAGEMENT ACCOUNTING - 4 4 100
BBA432 ENTREPRENEURSHIP DEVELOPMENT - 4 4 100
BBA433 RESEARCH METHODOLOGY - 4 4 100
BBA434 INTRODUCTION TO BUSINESS ANALYTICS - 4 4 100
BBA435 CORPORATE LAW AND GOVERNANCE - 4 4 100
BBA461 INSURANCE AND RISK MANAGEMENT - 3 3 100
BBA462 SUPPLY CHAIN MANAGEMENT - 3 3 50
BBA463 GLOBAL BUSINESS - 3 3 100
BBA464 SERVICE MANAGEMENT - 3 3 100
BBA481 ENTREPRENEURSHIP DEVELOPMENT PROJECT - 0 1 100
BECH431 FUNDAMENTALS OF ECONOMIC GROWTH AND DEVELOPMENT - 5 5 100
BECH432 RESEARCH METHODOLOGY - 5 5 100
BECH433 INTRODUCTION TO ECONOMETRICS - 5 5 100
BECH441A ECONOMIC SOCIOLOGY - 4 4 100
BECH441B LABOUR ECONOMICS - 4 4 100
BECH461A INTERNATIONAL RELATIONS - 4 4 100
BECH461B CORPORATE FINANCE - 4 4 100
BECH462A INDUSTRIAL PSYCHOLOGY - 4 4 100
BECH462B URBAN PLANNING AND DEVELOPMENT - 4 4 100
SDEH411 SKILL DEVELOPMENT - 2 0 50
VBBA411A WORKING WITH SPREADSHEETS-II - 2 0 100
VBBA411B DEVELOPING COGNITIVE SKILLS - 2 1 100
VBBA411C GREEN MANAGEMENT - 2 0 100
VBBA411D EMOTIONAL INTELLIGENCE FOR MANAGERIAL SUCCESS - 2 0 100
VBBA411E PROJECT MANAGEMENT SKILLS - 2 0 100
5 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA511A DIGITAL TRANSFORMATION Skill Enhancement Courses 2 1 100
BBA511E ENTREPRENEURIAL ENHANCEMENT AND DECISION TOOLS Skill Enhancement Courses 2 0 100
BBA511F TIME SERIES ANALYSIS Skill Enhancement Courses 2 1 100
BBA511H TALENT ACQUISITION SKILLS-I Skill Enhancement Courses 2 1 100
BBA511M MARKET FORECASTING AND CONSUMER ANALYSIS Skill Enhancement Courses 2 1 100
BBA531 STRATEGIC MANAGEMENT Core Courses 4 4 100
BBA532 TAXATION LAWS Core Courses 4 4 100
BBA541E MANAGEMENT OF BUSINESS SUSTAINABILITY Discipline Specific Elective Courses 4 4 100
BBA541F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA541M CONSUMER BEHAVIOR Discipline Specific Elective Courses 4 4 100
BBA542F GLOBAL BUSINESS FINANCE Discipline Specific Elective Courses 4 4 100
BBA542H COMPENSATION MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA542M BRAND MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA543F STRATEGIC FINANCIAL MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA543H INTERNATIONAL HUMAN RESOURCE MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA544E WORKING CAPITAL MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBA544H HUMAN RESOURCE DEVELOPMENT Discipline Specific Elective Courses 4 4 100
BBA545E PRODUCT DESIGN AND DEVELOPMENT Discipline Specific Elective Courses 4 4 100
BBA545M INTERNATIONAL MARKETING Discipline Specific Elective Courses 4 4 100
BBA551A DATA MANAGEMENT FOR BUSINESS ANALYTICS Discipline Specific Elective Courses 4 4 100
BBA552A DATA VISUALIZATION Discipline Specific Elective Courses 4 4 100
BBA553A PYTHON PROGRAMMING FOR BUSINESS ANALYTICS Discipline Specific Elective Courses 4 4 100
BBA581 INTERNSHIP PROJECT Skill Enhancement Courses 2 2 100
6 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA631 PRODUCTION AND OPERATIONS MANAGEMENT - 4 4 100
BBA632 BUSINESS LAWS - 4 4 100
BBA641E INDUSTRIAL MARKETING - 4 4 100
BBA641F TAXATION MANAGEMENT - 4 4 100
BBA641H KNOWLEDGE MANAGEMENT - 4 4 100
BBA641M INTEGRATED MARKETING COMMUNICATION - 4 4 100
BBA642E MANAGING INTELLECTUAL PROPERTY RIGHTS - 4 4 100
BBA642F CORPORATE RESTRUCTURING - 4 4 100
BBA642M SALES AND DISTRIBUTION MANAGEMENT - 4 4 100
BBA643E TECHNOLOGY AND ENTREPRENEURSHIP - 4 2 100
BBA643F PROJECT AND INFRASTRUCTURE FINANCE - 4 4 100
BBA643H STRATEGIC HUMAN RESOURCE MANAGEMENT - 4 4 100
BBA643M RURAL MARKETING - 4 4 100
BBA644E QUALITY MANAGEMENT - 4 4 100
BBA644H PERFORMANCE MANAGEMENT - 4 4 100
BBA644M DIGITAL MARKETING - 4 4 100
BBA645E ENTREPRENEURIAL FINANCE - 4 4 100
BBA645F DEBT MARKETS AND MUTUAL FUNDS - 4 4 100
BBA645H HUMAN RESOURCE ANALYTICS - 4 4 100
BBA645M NEURO MARKETING - 4 4 100
BBA651A ADVANCED DATA ANALYTICS FOR BUSINESS APPLICATIONS - 4 4 100
BBA652A DATA WAREHOUSING AND DATA MINING - 4 4 100
BBA653A ARTIFICIAL INTELLIGENCE FOR BUSINESS AND SOCIETY - 4 4 100
BBA681 PROJECT - 2 3 100
VBBA611A EMERGING TECHNOLOGIES AND BUSINESS INNOVATION - 2 1 100
VBBA611E BUILDING BUSINESS MODELS - 2 0 100
VBBA611F ADVANCED PANEL DATA ANALYSIS - 2 1 100
VBBA611H TALENT ACQUISITION SKILLS-II - 2 0 100
VBBA611M MEDIA ANALYTICS AND APPLICATIONS - 2 1 100

BBA311 - WORKING WITH SPREADSHEETS-I (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:0

Course Objectives/Course Description

 

In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you have learned. Finally, you will have a chance to put your knowledge to work in a mini project. Please note, the content in this course was developed using a Windows version of Excel 2013.

Course Objectives:

●To demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

●To compare and contrast between formulas and functions in Excel.

●To examine and interpret data using the database functions of Excel.

 

●To model the chart function of Excel to represent numeric data in multiple formats.

Course Outcome

CO1: Students are able to demonstrate simple arithmetic calculations directly in a cell as well as by referring to another cell.

CO2: Students are able to compare and contrast between formulas and functions in Excel.

CO3: Students are able to examine and interpret data using the database functions of Excel.

CO4: Students are able to model the chart function of Excel to represent numeric data in multiple formats.

Unit-1
Teaching Hours:6
Introduction to Spread Sheet
 

Understanding Microsoft Excel, Excel Workbook Windows, Basic Spreadsheet Skills, Excel Help System, Opening and Closing Workbooks, Understanding Workbook File Formats, Creating New Workbooks, Selecting Cells, Auto Sum, and Auto Fill Function, Cell Referencing and Request, Formatting Cells, Formatting Numbers, Placing Cell Alignment, Cell, Rows and Columns, Understanding Worksheets

Unit-2
Teaching Hours:6
Basic functions
 

Editing, Copying and Moving Cells, Page Layouts in Excel, Proofing Workbook, Basic Options, Ribbons and Toolbar, AutoFilter, Advanced Filters, Managing Windows, Multiple Windows, Splitting Windows, Freezing Panes, Linking Data, Basics’ Assessment

Unit-3
Teaching Hours:6
Excel Intermediate
 

Introduction to Excel Spreadsheet Intermediate Level, Defining Names in Excel, Sorting Data, Using Excel Tables, Filtering Data in Excel, Find and Replace, Headers and Footers, Adding Comment, Conditional Formatting

Unit-4
Teaching Hours:6
Charts
 

Understand Charts, Chart Design Options and Tools, Chart Format Tools, Combo Charts

Unit-5
Teaching Hours:6
Advanced Functions
 

Functions within Excel, Understanding Date Function, Super Power, Array Formulae, Advanced Range Names, What If function? Information Functions, Logical Functions

Text Books And Reference Books:
  1. “Microsoft Excel 2019: Data Analysis and Business Model” by L. Winston Wayne, PHI Learning Publishers, ISBN: 978-9389347180.
Essential Reading / Recommended Reading
  1. “Excel 2019 All-in-One: Master the new features of Excel 2019/Office 365”, by Lokesh Lalwani, ISBN: 978-9388511582.
  2. https://www.tutorialspoint.com/advanced_excel/index.htm
  3. https://www.reed.co.uk/courses/microsoft-excel-3-course-bundle--basic-intermediate-advanced-courses-only-24/67735
Evaluation Pattern

CIA I – 20 Marks

CIA II – 20 Marks

CIA III – 20 Marks

CIA IV – 20 Marks

CIA V – 20 Marks

Total – 100 Marks (Grade)

BBA331 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Course Outcome

CLO1: Demonstrate understanding of the principles and concepts of financial management

CLO2: Extend the knowledge of financial management concepts in taking finance decisions

CLO3: Apply the relevant theories and concepts of financial management.

CLO4: Examine the relationship between capital structure, cost of capital and dividend decisions

CLO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial management
 

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Unit-2
Teaching Hours:9
Sources of finance and Capitalization
 

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Unit-3
Teaching Hours:10
Capital Structure
 

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Unit-4
Teaching Hours:12
Cost of capital and Leverages
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Unit-5
Teaching Hours:10
Capital budgeting
 

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Unit-6
Teaching Hours:6
Dividend policy decisions
 

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Unit-7
Teaching Hours:7
Management of working capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill

Essential Reading / Recommended Reading

Fundamental of Financial Management, by Van Horne

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1 & 2

20

100%

20

CIA2

Mid Semester Examination – Embedded Case study

1, 2, 3 &

4 (part only)

50

50%

25

CIA3

Individual Assignment

4 (Part only), 5,6 & 7

20

100%

20

ESE

Written Test

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA332 - HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

 

Course Objectives:

  • To develop understanding of conceptual foundations of HRM
  • To understand the processes and practices in HR functions
  • To explain important labour laws and its implications
  • To identify contemporary trends and challenges in the field of HRM
  • To assess the application of appropriate HR intervention in conjunction with organization need.

Course Outcome

CO1: Demonstrate conceptual clarity on various concepts, theories and frameworks in HRM

CO2: Apply different HR techniques for effective human resource management

CO3: Explain industrial relations and their implications

CO4: Develop appropriate policies and procedures according to organizational requirements

CO5: Outline ethical issues & other contemporary issues related to workplace

Unit-1
Teaching Hours:6
Introduction
 

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Unit-2
Teaching Hours:10
Job Analysis and Human Resource Planning
 

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Unit-3
Teaching Hours:8
Recruitment and Selection
 

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Unit-4
Teaching Hours:8
Learning & Development and Career Mobility
 

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Unit-5
Teaching Hours:12
Performance Appraisal & Compensation Management
 

Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance Appraisals, Process of Performance Appraisal, Components of compensation, incentive payments, scope of incentive schemes, types of incentives, group incentives, managing employee benefits and services

Unit-6
Teaching Hours:8
Introduction to Industrial Relations & Labour laws
 

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Unit-7
Teaching Hours:8
Contemporary issues and trends in HRM
 

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

Text Books And Reference Books:

Dessler, G. (2020). Human Resource Management. New Delhi: Pearson.

Essential Reading / Recommended Reading
  • Armstrong, M. (2020). Handook of HRM Practice. USA: Kogan Page.
  • Basak, S. P. (2016). Human Resource Management: Text & Cases. New Delhi: Vikas
  • Rao, S. (2018). Essentials of Human Resource Management & Industrial Management: Text & Cases. New Delhi: Himalaya Publication.
  • Robbins, D. A. (2016). Fundamentals of Human Resource Management. New Delhi: Wiley.
Evaluation Pattern

CIA 1 – 20 Marks

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

BBA333 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Outcome

CO1: Outline challenges in the marketing environment

CO2: Identify existing marketing strategies and tactics

CO3 : Examine feasible marketing ideas using relevant tools

CO4: Evaluate the ethical perspectives of marketing actions

CO5: Propose socially relevant Marketing initiatives

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Unit-2
Teaching Hours:10
Connecting with Customers
 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Product Decision
 

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Unit-4
Teaching Hours:8
Pricing
 

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Unit-5
Teaching Hours:8
Distribution Channels
 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Unit-6
Teaching Hours:10
Promotion
 

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Unit-7
Teaching Hours:6
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Text Books And Reference Books:
  1. Kotler.P, & Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson

 

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Sheth, 16th ed., Marketing Management, Pearson publication
  3. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  4. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  5. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  6. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  7. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1, 2,3

20

100%

20

CIA2

Mid Semester Examination

1,2,3, 4

50

50%

25

CIA3

Individual Assignment

4,5,6,7

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA334 - INFORMATION TECHNOLOGY AND E-BUSINESS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The objective of the course is to make students aware about how information systems work in different functional areas and provide information according to the needs of different management levels. This course covers basic concepts and its understanding would help students to learn most recent developments in the area of information systems and e-commerce. After going through this course, student will be able to leverage information systems and e-commerce to manage the organizations more efficiently. They will learn about security issues and how to safeguard organizational information.  

Course Objectives: 

  • To provide students with basic concepts in information system and the benefits with these systems, in modern society.
  • To understand systems definition, systems requirements, and information needed for decision maker.
  • To identify several methods to enhance and develop information systems and to   manage the information system resources electronically.
  • To understand several financial technologies used in information system. 
  • To expose students to legal aspects of Information System.

 

 

 

Course Outcome

CO1: Understand the fundamental concepts of Information Systems.

CO2: Demonstrate the role of Data Base Management System in enhancing Information Systems.

CO3: Evaluate the impact of Decision Support System on Information Systems.

CO4: Assess the functions of cloud computing, grid computing and other financial technologies.

CO5: Examine the importance of Electronic Commerce and Information Technology Act.

Unit-1
Teaching Hours:8
FOUNDATION CONCEPTS OF INFORMATION SYSTEM
 

Concept of Business Information System, DIKW pyramid, Pyramid structure of BIS, Architecture of BIS, Types of BIS, Challenges for BIS in a multinational organization, Information System Activities, Strategic use of Information Systems

Unit-2
Teaching Hours:12
RELATIONAL DATA BASE MANAGEMENT SYSTEM
 

DBMS Introduction, structure of DBMS, components of DBMS, functions of DBMS, Master data, Transaction data, Data Dictionary, users and access permissions, introduction to RDBMS. Structured Query Language (SQL) – DDL, DML and DCL. –Queries and Sub-queries – Examples Joins and unions.

RELATIONAL DATABASE MANAGEMENT & SQL (PRACTICALS)  

        DDL, DML and DCL Commands.

        Built in functions.

        Nested Queries.

        Aggregate Functions.

Unit-3
Teaching Hours:8
DECISION SUPPORT SYSTEMS
 

Classical, Administrative and Political Decision making Model, Herbert Simon's Model, Structured Vs Unstructured Decisions, Types of Decision Support Systems, Group Decision Support System, Executive Information System, Knowledge Based Expert Systems and Artificial Intelligence.

Unit-4
Teaching Hours:8
DEVELOPMENT OF BUSINESS INFORMATION SYSTEM
 

Overview of Information System Development Methods, SDLC - Requirement Analysis, System Design, Systems Development, Software Testing, Implementation & Evaluation. Agile software development, Business Continuity Plan and Disaster Recovery.

Unit-5
Teaching Hours:8
STRATEGIC INFORMATION SYSTEMS & FINANCIAL TECHNOLOGY
 

Cloud Computing, Grid Computing, Knowledge Management Systems, Pervasive Computing, Financial Technology & Block chain Technology, Robotic Process Automation.

Unit-6
Teaching Hours:8
FUNCTIONAL INFORMATION SYSTEMS
 

Enterprise resource planning (ERP), Modules under ERP - Marketing, Material Management, Finance, Accounts, HRM and Production management. Security threats to BIS and remedial measures, Business Process Reengineering.

Unit-7
Teaching Hours:8
E- COMMERCE and IT ACT
 

E - Commerce activities – marketing, purchasing, payments, publishing and governance, e-commerce architecture, Business models- B2B & B2C, Challenges, Information Technology Act

Text Books And Reference Books:
  1. Joshi, G. (2013). 1st Edition, Management Information Systems. Oxford University Press
Essential Reading / Recommended Reading
  1. Kenneth C. Laudon and Jane Price Laudon, (2018). Management Information Systems – Managing the digital firm, PHI Learning. Pearson Education, PHI, Asia
  2. James A O’Brien and George M Marakas, (2017), 10th edition. Management Information Systems, Tata McGraw Hill Publishers
  3. Justice Yatindra Singh, (2012), 4th edition. Cyber Laws, Universal Law Publishing Co, New Delhi.
  4. Rekha Chandulal, (2015), 1st edition, Ecommerce Unmasked: Hidden Secrets to fight Online Battles.
  5. Effy Oz, (2008), 6th edition. Management Information Systems, Course Technology Publishers

 

Evaluation Pattern

Overall Assessment Description

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I (10 + 10)

20

100 %

20

CIA-II

50

50%

25

CIA-III (10 + 10)

20

100%

20

End Semester

50

60 %

30

Attendance

5

100%

5

Total

   

100

BBA335 - INDIAN FINANCIAL SYSTEM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:This course is to make students familiarize with various components of Indian financial system and enable them to understand the mechanisms in exchange of funds among various players in the financial system. The course also imbibes knowledge on the independent regulators of the Capital market, insurance, banking, and various services sectors. The course also introduces students to the various financial instruments dealt in the Indian financial markets and provides an insight into the international financial markets.

Course Objectives: 

        To understand the structure, organisation and working of the financial system in India.

        To demonstrate the role of regulatory bodies in Indian financial system 

        To evaluate the impact of money market and capital market operations.  

        To assess the functions of the financial institutions and financial services. 

To examine the importance of International financial markets

Course Outcome

CO1: Understand the components of Indian Financial System

CO2: Demonstrate the role of regulatory authorities in financial system

CO3: Evaluate the impact of money market and capital market operations

CO4: Assess the functions of various financial institutions and financial services

CO5: Examine the importance of International Financial markets

Unit-1
Teaching Hours:4
Introduction
 

Meaning – Structure - Functions - Components of financial system - Financial system and economic development - Reforms in Financial Sector in India 

Unit-2
Teaching Hours:10
Capital Market
 

Meaning – Classification - Functions – Types - Primary market - Secondary market -functioning of various stock exchanges - NSE, BSE, OTCEI - Financial instruments in capital market - Long term loans market - Derivatives Market - Government Securities market - Capital market scams – SEBI - Reforms in capital markets

Unit-3
Teaching Hours:10
Money Market
 

Meaning – Significance - Structure-Features of money market - Money market instruments - Reforms in money market – Monetary policy - Credit Policy

Unit-4
Teaching Hours:10
Regulators of financial system
 

Meaning – Functions  -  Banking institutions - Scheduled commercial banks and scheduled cooperative banks - Non Banking Institutions – Regional Rural Banks - NBFCs and Development Finance institutions - Insurance and Housing Finance Companies  – IRDA. 

RBI Functions - Banking regulation and requirement - licensing and supervision, capital reserve, corporate governance, financial reporting and disclosures, Capital adequacy-Banking ombudsman scheme - Basel norms

Unit-5
Teaching Hours:10
Banking compliance
 

Anti-money laundering: Prevention of money laundering act (PMLA) - Customer due diligence -Know your customer norms - International sanctioning-Financial Intelligence unit - fraud detection and management in banks - International banking scenario-Documentary letter of credit -Correspondent banking and NRI accounts - bad banks

Unit-6
Teaching Hours:8
Financial instruments and Financial Services
 

Financial Instruments:  Shares - Mutual Funds – Debentures - Bonds - Money market instruments (Self learning) - Derivatives - Hedging instruments and others.

Financial services: Fund based services – Leasing – Hire Purchase – Consumer Credit – Bill Discounting – Factoring and Insurance.

Fee based services – Issue Management, Merchant Banking, Credit rating, Debt Restructuring and Stock Broking.

Unit-7
Teaching Hours:8
International Financial Markets
 

Forex market rate determination Nature, Organization and Participants- Offshore Financing Instruments- Foreign Exchange market – Foreign Direct Investment and Foreign Institutional Investment.

Text Books And Reference Books:

 Pathak, B. V (2018). Indian Financial System. New Delhi: Pearson Education

Essential Reading / Recommended Reading
  1. Desai, V. (2019). The Indian Financial System and Development. Mumbai: Himalaya Publishers.
  2. Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya publishers.
  3. Khan, M.Y. (2019). Indian Financial System. New Delhi: McGraw-Hill.
  4. Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers.
  5. Singh, P. (2018). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books.
Evaluation Pattern

Component

 

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1A

1

10

100%

10

CIA1B

1,2 and 3

10

100%

10

CIA2

1,2 & 3

50

50%

25

CIA3

4 & 5

20

100%

20

 

 

 

 

 

ESE

ALL

50

60%

30

Attendance

 

5

100%

5

Total

100

 

BBA361 - INNOVATION AND CREATIVITY IN BUSINESS (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description: Actual business context requires a degree of adaptation to change which requires the acquisition of new skills and abilities to seize opportunities and improve productivity and economic performance. This course deals with the study of innovation and creativity. Students are expected to understand and identify strategies to promote ideas on innovative /creative products or services and necessary actions to implement them successfully.

 

Course Objectives: 

        To infer the concept of innovation and creativity, their components and differences. 

        To identify the tools used for formulation of an innovation strategy for a product/business/industry.

        To explain the key planning elements in idea generation process for business as well as societal issues. 

        To assess the role of a business leader in facilitating creativity within the organisation.

  • To discuss a framework for the design and implementation of a systematic innovation strategy.

 

 

Course Outcome

CO1: Compare and contrast the difference between creativity and innovation in terms of its types and how creativity leads to innovation.

CO2: Apply the tools used for formulation of an innovation strategy for a product/business/industry.

CO3: Demonstrate the key planning elements in idea generation for business as well as societal issues.

CO4: Evaluate the role of a business leader in facilitating creativity within the organization.

CO5: Develop a framework for the design and implementation of a systematic innovation strategy.

Unit-1
Teaching Hours:9
Introduction to the process of innovation
 

 

Level of knowledge: Conceptual

 

Incremental and Radical Innovation, Factors that favours incremental innovation, Innovation in processes, Service innovations. The concept of S-curve: Three lessons, Where do you stand on the S- curve, Limits to these lessons.

 

Unit-2
Teaching Hours:9
Idea generation
 

 

Level of knowledge: Conceptual

 

New Knowledge, Tapping the ideas of customers, Learning from the lead users, Empathetic design, Invention factories and Skunkworks, Open market innovation, The role of mental preparation, How management can encourage idea generation, Two idea generating techniques.

 

Unit-3
Teaching Hours:9
Recognizing opportunities and Moving innovation to market
 

 

Level of knowledge: Conceptual

 

A method for opportunity recognition, Rough -cut business evaluation.The idea funnel, Stage-gate systems, A caution on funnels and stage-gate systems, Financial issues, Extending innovation through platforms.

 

Unit-4
Teaching Hours:9
Creativity and creative groups
 

 

Level of knowledge: Conceptual

 

Myths about creativity, three components of individual creativity, Characteristics of creative groups, Handling conflicts in groups, Time pressure and creativity. Enhancing creativity: enriching the organization and workplace, Organisational enrichment, Enriching the physical workplace.

 

Unit-5
Teaching Hours:9
Role of Leaders in promoting innovation
 

 

Level of knowledge: Conceptual        

 

Develop an innovation -friendly culture, establish strategic direction, be involved with innovation, be open but skeptical, Improve the idea-to-commercialisation process, apply portfolio thinking, put people with the right stuff in charge, create an ambidextrous organisation.

 

Text Books And Reference Books:

1.  Richard Luecke. Guide to Managing Creativity and Innovation, Harvard Business Press.

2.  Managing Creativity and Innovation: Practical Strategies to Encourage Creativity by Harvard Business Review 

Essential Reading / Recommended Reading

 

  1. P. Rizwan Ahmed (2015).Creative & Innovation Management,Margham Publications.

       2. R. Keith Sawyer (2014). Explaining Creativity: The Science of Human Innovation,Oxford University Press

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA362 - EVENT MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Event Management is a glamorous and exiting profession which demands a lot of hard work with team coordination and foresight. As the name suggests, it means conceptualizing, planning, organizing and finally executing the event. This industry is relatively new in India, but holds a lot of promise for expansion. It offers enormous scope for ambitious young people.  This course is designed to provide an introduction to the Principles of Event management. The student will learn how to formulate event tourism strategies for destinations. The planning and implementation of festivals, entertainment events, corporate events, cultural events and sports events will be focused upon.

Course Objectives: The main objectives of this course are to: 

       Give an understanding of the concept and significance of event management.

       Create awareness about the type of events.

       Identify the different marketing techniques and revenue generation methods for events.

       Aid the students to plan and organize events in campus or take it up as a career. 

Course Outcome

CO1: Identify the importance of Event Management.

CO2: Classify the types of events.

CO3: Describe the difference between sponsorship and donations.

CO4: Explain the steps necessary to plan and create successful events.

Unit-1
Teaching Hours:10
Introduction to Event Management
 

Type of Event, Event Team, Why Event Management, Requirement of Event Management, Analyzing the event, scope of the event, Decision makers, Establishing Policies and Procedures, career in event management.

Unit-2
Teaching Hours:10
Event Planning and Team Management
 

Locating People, Clarifying Roles, Developing content Guidelines, Participant Tips, Reference Checks, Requirement Forms, Introduction, Fees & Honorariums, Expense Reimbursement, Travel Arrangements, Worksheets Preparing a planning schedule, Role and functions of an event manager. Organizing Tasks, Assigning Responsibility, Overall Planning Tips, Protocols, Dress Codes, Staging, staffing.

Unit-3
Teaching Hours:10
Event Marketing and Advertising
 

Nature and Process of Marketing. Seeking Sponsorship, Types of sponsorship, Event Sponsorship, Event Organizer, Event Partners, Event Associates, Image branding, Advertising and PR, Meetings and Group Development, Special Events, wedding, meetings, sports, rallies,Tools of Promotion, Tips on writing a New Release, Direct Marketing, Word of Mouth,  The Promotion Schedule, Planning a Promotion Campaign for an Event, EMBOK.Image branding, Advertising and PR, Meetings and Group Development, Special Events Types, wedding, meetings, sports, rallies, Event Sponsorship Understand Sponsorship, Understand , Event Organizer, Event Partners, Event Associates.           

Unit-4
Teaching Hours:10
Event Production and Logistics
 

Staffing and vendors, logistics and staging, breaking Down the event, Outsourcing strategies, Concept, theme, Fabrication, light & sound, handling venders, Logistic policy, procedures, performance standards, event evaluation.Budget – cost of event, Profit and loss statement, balance sheet, panic Payments, Financial control system.

Unit-5
Teaching Hours:5
Event Safety and Security
 

Security, occupational safety, Major risk and emergency planning, Incident Reporting, emergency procedures, Health and safety issues, insurance, licenses and permissions.

Text Books And Reference Books:
  1. Mohan.S. (2011). Event Management & Public Relations. New Delhi: Enkay Publishing House.
Essential Reading / Recommended Reading

1)     Allen, J. (2003). Event Planning Ethics and Etiquette. Canada: John Wiley & Sons.

2)      Allison.S. (2012). The Event Marketing Handbook. Kaplan Business.

3)      Kimball, C. (2015). Start Your Own Event Planning Business. Entrepreneur Press.

4)      S.K, Goyal. (2013). Event Management. New Delhi: Adhyayan Publishers.

5)      Singh.G, K. &. (2012). Event Management: A Blooming Industry and an Eventful Career. New Delhi: Haranand Publications.

Evaluation Pattern

Component

 

Description

Units

Maximum marks 

Weightage

Total Marks in Final Grade

CIA1

Individual

 

20

20%

20

CIA2

Mid-term

 

50

25%

25

CIA3

Individual/Group

 

20

20%

20

ESE

 

 

50

30%

30

Attendance

 

 

10

5%

5

TOTAL

 

 

100

BBA363 - CROSS CULTURAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: The course will make students understand the importance of managing cultural diversity in a globalized world. They will learn about the factors that influence a country’s culture and communication process. The course will help them to develop cultural sensitivity and improve their cultural awareness.

 

Course Objectives:

 

        To understand the importance of managing cultural diversity in a globalized world.

 

        To learn about the factors that influence a country’s culture and communication process.

To develop cultural sensitivity and improve their cultural awareness.

Course Outcome

CO1: To understand the importance of managing cultural diversity in a globalized world.

CO2: To learn about the factors that influence a country?s culture and communication process.

CO3: To develop cultural sensitivity and improve their cultural awareness.

Unit-1
Teaching Hours:9
Challenging roles of Global Manager
 

 

Challenges of Globalization, Role of Global Manager- organizational context, culture and managerial roles- Evaluating cross cultural management studies

 

Unit-2
Teaching Hours:9
Understanding Role of Culture
 

 

Features of Culture, Key cultural terminology, Cultural Differences, Culture and Social Group.

 

Unit-3
Teaching Hours:9
Comparing Culture
 

 

Kluckhohn & Strodbeck Framework, Hofstede Study, The GLOBE study, Trompenaars Dimensions, Cultural Distance.

 

Unit-4
Teaching Hours:9
Communicating Across Culture
 

 

Cultural factors in communication, Variables in communication process, International Body Language, Guidelines for English and foreign languages. The internet and intercultural Communication.

 

Unit-5
Teaching Hours:9
Regional Cultural Specifics
 

 

Understanding the characteristics and Cultural guidelines for: North American Work Culture – Pan American perspective, United States of America; Middle-East Work Culture- Middle East overview, Cultural Aspect of Arab, Egypt, Saudi Arabia.; Asian Work Culture- Cultural aspect of China, India, Japan, Pakistan, South Korea; European Work Culture- European Diversity and synergy, Western Europe, France, Italy.

 

Text Books And Reference Books:

 

        Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

 

Essential Reading / Recommended Reading

Thomas, D. C. 1. (2018). Cross-cultural management: Essential concepts (Fourth edition.). London: Sage.

 

Evaluation Pattern

 

 

CIA – 1 (20)*

CIA – 2 (25)*

CIA – 3 (20)*

Attendance (5)*

ESE  (30)*

Total (100)*

Component

1

2

MSE

1

2

 

ESE

 

Marks

20

50

20

5

50

145

Nature

Individual  Assignment

Written Examination

Group Presentation

 

 Written Examination

 

BBA364 - BUSINESS ENVIRONMENT (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course Description:

 

        To explore the dynamic nature of business in an intensely competitive environment.

 

        To examine the two-way impact of Business on Environment and Environment on Business.

 

        To evaluate the multidimensional settings within which businesses operate.

 

        To analyze the market forces and their influence on business. 

           To build a conducive internal business environment for the firm to operate.