Syllabus for
BBA (Strategy and Business Analytics/Honours/Honours with Research)
Academic Year  (2024)

The BBA in Strategy and Business Analytics is a single major program at the School of Business and Management. Businesses in today's fast-paced, fiercely competitive environment need leaders who can offer value and drive great performance at all levels of corporate responsibility. Organisations are using analytics and sophisticated strategies to increase efficiency, improve customer service, and identify risks and opportunities across all sectors. This program is for undergraduate students who want to learn how to use data, numbers and strategies to help their companies make decisions. This Program is intended to assist students in creating and putting into practice strategies and data  for diverse enterprises and organisations. Strategy and Business analytics will teach students the techniques and methods  required to build and manage a successful business, particularly in the modern age of globalisation.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

2: Ability to demonstrate knowledge of business from a holistic and cross-functional perspective

3: Demonstrate the ability to communicate in a professional manner.

4: Evaluate problems and solve them in a scientific manner.

5: Develop analytical decision-making.

Programme Specific Outcome:

Programme Educational Objective:

Components of CIA-I       20 marks         

Components of CIA-II      25 Marks

 Mid Term Exam                 25 Marks

Components of CIA-III  20 Marks  

  End Sem                            50 Marks  from all unit will be converted into 30

Course Description: The dynamic business environment, compels managers to perform a challenging role in steering the organizations’ success to new heights. This comprehensive introductory course has been designed to provide valuable insights into the functions of modern-day managers. It focuses on developing an understanding about managing human behaviour at the workplace, across individual, group and organizational levels. By focusing on the challenges and opportunities relating to organizational behaviour, it enables the learners to cater to local, regional and global needs, and gather skills that upholds professional ethics and ensures employability in the corporate world.

Course Objectives: 

• To explain the basic concepts and theories in management.
• To examine the broad functions of management.
• To assess the impact of challenges posed by diversity and ethics on organizational behaviour.
• To analyse work behaviours in the context of personality, learning, attitude, perception, motivation and leadership styles.
• To determine the dynamics of group behaviour that creates a positive culture.

Course Description: This course intends to introduce basic accounting principles and practices essential for managing business finances effectively and provide an overview of accounting standards and IFRS. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. Along with the practical application of the accounting process, the students will also learn the computerized system of preparing the accounts and accounting process on the Tally software. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objectives:

1.     To understand principles and concepts of accounting and outline the need of accounting standards/IFRS.

2.     To demonstrate knowledge of the accounting cycle process and its step-by-step preparation.

3.     To extend the knowledge of systematic maintenance of books of accounts to real-life business.

4.     To interpret Annual Financial statements of Sole proprietorship form of business.

5.   To prepare accounts and accounting processes using Tally software.

Course Description: This course examines the relationship between language use, enormous variety of language experiences, belief systems, and behavioral patterns. On the other hand, Etiquette helps smooth the path of our daily activities, whether it's meeting others in our daily interactions talking to someone on the phone, offering condolences properly or understanding how to talk to colleagues at a business conference. Being aware of the beliefs attitudes and etiquettes of individuals will help one to become more tolerant from one individual to the next and from one group to the next.

Course Objectives: This course aims to

•Develop critical thinking skills to comprehend the notion of culture, its relationship with language, and the key concepts of cross-cultural communication.

•Learn and practice proper courtesy and etiquette across different cultural contexts and situations.

•Gain insights into the ongoing changes in personal and social use of culture, enhancing their ability to adapt to dynamic cultural environments.

Course Description

The pursuit of a fulfilling and meaningful life is a timeless quest that transcends cultures, ages, and social backgrounds. Central to this pursuit is the concept of well-being, which extends beyond the mere absence of illness to encompass a holistic state of health, happiness, and prosperity. "A Life Worth Living: From Health to Well-being" explores this multifaceted journey, examining the interconnectedness of physical, mental, and emotional health, and how these elements contribute to overall life satisfaction and purpose.

Course Objectives

1. To understand what is valuable in life
2. To help students self-administer various assessment tools and help them to understand their profile based on that
3. To facilitate a life worth living for the students
4. To understand various health components and practices to improve them
5. To focus on building knowledge and skills that students require leading a healthy, productive, and balanced life

The Mahabharata of the great Maharishi Veda Vyasa is a treasure trove of knowledge, principles and paradigms. It is written that what is not in the Mahabharata will not be found elsewhere. Written nearly thousands of years ago, the Mahabharata is as yet a source of knowledge, especially modern management principles. In essence it highlights the victory of Dharma in times of Adharma. This subject is a comprehensive learning on management lessons which can be inferred from the great epic. It gives a clear understanding and comparison of management Principles, practices and the various functions of management with the epic. The syllabus is structured to provide basic conceptual knowledge on the principles of management. It also deals with behavioral issues in the individual processes, group and interpersonal processes.

Course Objectives: This course aims to

·       To Identify key characters and events from the Mahabharatha.

·       Explain the relevance of the Mahabharatha in modern management contexts.

·       Apply management principles from the Mahabharatha to contemporary business scenarios.

·       Analyze the outcomes of different strategic decisions made by characters in the Mahabharatha.

Assess the ethical implications of management decisions inspired by the Mahabharatha.

Course Description: This course in Business Mathematics enables a business manager to

formulate real time problems and initiate systematic decision-making process. It provides basic

knowledge of mathematics and enables students to apply the concepts in business to take

optimal decisions. A proper understanding of the course will help in building knowledge about

simple linear models, optimization techniques, strategic decision making and applications of

calculus. This course will provide a basic knowledge about probability and its applications which

is extremely useful for students aiming to go for higher studies in analytics.

Course Objectives: This course objectives are:

1) To impart basic knowledge of mathematics and its applications in business

2) To demonstrate understanding of construction and interpretation of linear models

3) To analyze business problems from a strategic perspective and make decisions

4) To analyze business situations and make decisions during uncertainty.

Spreadsheets are essential tools used in workplaces worldwide, making proficiency in spreadsheet software a highly valuable skill. This course will teach you how to confidently use spreadsheet software, enhancing your employability. With digital skills in high demand, learning to operate spreadsheets effectively will give you a competitive edge in the job market. Join us to develop this crucial digital skill and boost your career prospects.

·        To understand the concept of Spreadsheet and its features

·        To apply the formulas and functions of Spreadsheet to provide information for managerial decisions

·        To apply the in-built features for editing data, formatting cells to construct a formatted Spreadsheet

·        To create various types of enhanced chart

• To analyze alternatives to Excel Spreadsheets

The primary aim of this course is to introduce students to the concept of institutions and the informal economy in a global context. The discourse examines the informal economy through the lens of institutional economics. The aim is to acquaint students with significant discourses and issues in policy design and intervention.  

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

English is a global language for business. Fluency and clarity are the key skills for business communication. This course is designed for the students of Business Studies to build business contexts using English language. The course introduces students to read and understand the significance of Business English. It also introduces the basics of written and oral communication along with the knowledge of English grammar and syntax and their application in day-to-day communicative needs. It aims to familiarise the students with the importance of intercultural communication to meet global needs. Techniques of English language provided by this course allow the students to develop linguistic and communicative skills required for academic advancement and employment opportunities in national and global markets.The significance of professional ethics in business correspondence is catered in the course.

This course offers students from diverse academic backgrounds an opportunity to explore the art and language of cinema. Through the examination of key concepts, cinematic techniques, and historical contexts, students will develop critical thinking skills and gain a deeper appreciation for the power and influence of film as a cultural medium. Through screenings, readings, discussions, and creative projects, students will engage with a range of films representing different genres, styles, and periods.

The course is conceptualized with the following objectives:

1. To understand the concept of the city and explore relevant contemporary questions.
2. To analyse narratives conveyed by the monumental and representational cultures of cities.
3. To evaluate and reflect on how cosmopolitanism and diversity are expressed in urban environments and how urban spaces mediate transnational and global links.

Course Description:

A focus on urban history offers fertile territory for a variety of topics. The development and inhabitation of cities has been an

important feature in Cartesian and human landscapes for thousands of years. Regardless of time and place, cities have always

brought together people and the products of their labor together in relatively limited spaces. Cities have thus been incubators for

experiments in social organization, policy-making, planning, environmental modification, and economic innovation.

Consequently, cities are dynamic and vital centers, which inform and are shaped by human experience. Studying how cities and

their inhabitants change over time—whether on a long or short horizon or on a global, national, regional, or local scale—offers an

informative framework within which to consider broader historical questions, such as the relationship between people, place,

work, culture, and politics. Studying cities, moreover, offers students a great opportunity to engage in comparative historical

study and to work with a variety of available technologies for studying cities.

Course Objectives:

● To deploy multiple analytical approaches to urban space, its organization, and inhabitation in order to analyze and situation

urban development as a historical process that takes place within a broader historical context

● To illustrate multiple approaches to understanding changes in economic, political, and social formations in cities over time, as

an important element in developing historical knowledge

● To acquaint the students how political development in historical context affected the rise and demise of urban centres

● To acquaint the students how modern notions of urban development emerged and the various trends of the modern urban

development

Course Description:

Media literacy is designed to help students develop an informed and critical understanding of the nature of an ever expanding and increasingly dominating mass media –as information sources, as entertainment, and as an industry–as well as to examine, interpret, and evaluate the messages contained within, and their social, cultural and political implications. This course exposes the student to the base complexities of media literacy, develop critical thinking skills, provides the methods of analysis necessary to interpret media content as well as methods of critical writing appropriate for media analysis.

Course Objectives:

The course aims to help students to:

●        Think critically about the role of the media in human rights promotion;

●        Identify ethical dilemmas facing journalists, filmmakers and other media professionals.

●        Understand the historical and contemporary perspective of human rights

●        Use analytical tools to examine pertinent case studies and relevant global trends.

●      Assess and examine what human rights are in terms of its relationship to media production.

Pedagogy:

The faculty can choose various methods to enable the learner’s engagement. Lectures, videos, engagement with art and the everyday is encouraged. The students will be exposed through lectures and readings to a variety of debates and discussions surrounding media literacy. The course instructor will employ learning management systems (LMS) like Moodle, Canvas, or Google Classroom. The course instructor will incorporate teaching methodologies such as problem-solving and case study methods. 

The global balance of power is changing dramatically. As the world seems to be moving away from American Hegemony, the question of where power lies in global politics is becoming ever more significant. Great powers remain as the critical actors in the international system and the nature of the international order is determined by their interactions in war and peace. This course focuses on the transformation of global power politics particularly focusing on the power shifts in the post-cold war international system. The course will also introduce students to the emergence of new powers such as China, India, Brazil and South Africa and the changing dynamics of the international system. The course will examine whether great powers can cooperate in addressing the consequential challenges in the new century; climate change, nuclear proliferation, refugee crisis, international terrorism and other issues. The course will also examine the competition among the great powers in the South and East China Sea, and the West Asian region.

Course Objectives

The course aims to help students to:

• understand the key concepts and theories of international relations.
• examine the key issues pertaining to great power politics in the twenty-first century.
• outline the dynamics of strategic interaction between great powers and focus on great power competition during World Wars, Cold War period and the post-Cold War period.
• develop an understanding of the great power dynamics, the use of power by great powers in international relations.

Course Description 

This course will develop an understanding of how advertising affects the human mind by giving unique and valuable insight from the industry. The course will help in studying the relationship between advertising and human mind and apply this learning to advertising strategy, positioning, brand, and marketing communications that prepare students for the competitive world of advertising and marketing.

Course Objective 

This course aims to :-

1. Introduce psychological perspectives of advertisements in real life situations
2. Orient students towards the various functions and roles of cognitive, affective and behavioural responses in the field of advertisement.
3. Help students to identify and apply the various theories and principles of advertisement psychology in the field of marketing.

This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life. 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

Course Objectives: 

●      To understand the basics of finance function and the concepts of financial management

●      To apply the knowledge in taking finance decisions

●      To develop analytical skills to identify financial management problems and solve them.

●      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Course Description : Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing

Course Objectives : This course intends

● To explain fundamental concepts of marketing and their application to different markets.

● To give an understanding about marketing mix elements and strategies.

● To explain about consumers buying behavior.

● To critically examine and evaluate existing marketing strategies and tactics.

● To study the social responsibility and ethics of marketing.

This project is an opportunity to students understand social issues and challenges around their society. A short term association of students with NGO’s help them to learn other side reality of society which enable them to consider social issues in their future corporate decision makings. This project facilitate the students to effectively  utilizing their skills and competences to contribute the people, community and society

This course aims to deliver theoretical and practical exposure to Business Analytics and how it can be used to solve Analytical problems in Business. The course aims to provide the foundational concepts of Business Analytics and enable students to use those learnings and analytical models to analyse business decisions.

●      To relate the theoretical knowledge of business analytics with real-world data systems. 

●      To understand data management techniques to handle data for the decision-making process.

●      To analyse problems with the different tools and techniques for data-driven decisions

●      To appraise the different business analytics models to solve management problems

●   To design data-based solutions for different functional domains of business

Course Description: This course provides an introduction to essential statistical principles and

methodologies that are pertinent to business analytics. It encompasses a range of topics, including

descriptive statistics, probability distributions, sampling distributions, hypothesis testing, correlation

and regression analysis, as well as data visualization. The primary focus is on comprehending how

statistical methods can be utilized to address business challenges effectively and facilitate informed

decision-making based on data analysis.

Course Objectives:

● Understand the basic principles of descriptive and inferential statistics.

● Gain proficiency in data analysis techniques using statistical software.

● Develop critical thinking skills in interpreting and communicating statistical results.

● Apply statistical methods to real-world business scenarios.

Business perceives the world’s realities and formulates strategies to market products accordingly. This perception requires thought or thinking and an understanding of language to materialise the business purposes. This course aims towards developing an organic sense of coherence between thought and writing. It is specifically designed to help students read, interpret and deploy different oral, written and visual cues to effectively articulate, compose and create contents for their professional requirements. It focuses on developing a sense of language as a means of shaping and ordering their experience and ideas. The course comprises practicals such as responding to audio, visual and written prompts. The course contents are indicative of global trends in business communication as well as significance of cross-cultural (national and regional) communication strategies. Professional ethics and human values in business communication are the utmost need of the hour and the course equip the students with these cross-cutting issues. In short, this course develops imagination, thought, organisation, and clarity in professional communication.

This course provides a comprehensive exploration of foundational concepts and practical applications in both cost and management accounting. It delves into the details of cost sheet preparation, encompassing materials, labor, and overheads. It also examines essential financial statement analysis tools, such as comparative and common size Income Statements and Balance Sheets, Trend Analysis, Ratio Analysis, Cash Flow Statements, Budgets, and Budgetary Control. The course also sheds light on the importance of Management Reporting. As an integral component of the Business Administration program, it equips students with essential knowledge and understanding of diverse methods, tools, and techniques in cost and management accounting, essential for making informed financial decisions in accounting and finance.

To Equip the students to prepare comprehensive cost sheets and accurate quotations for products or services. 

To provide students with the skills necessary to accurately ascertain and analyze costs associated with materials, labor, and overheads.

To enrich the knowledge of students, apply marginal costing principles to analyze and evaluate various business decisions.

To Develop students understanding of financial statement analysis empowering them to extract managerial insights from financial data.

To Develop the knowledge of the learners to understand and prepare a management report

Course Description:

Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on the providing the basic understanding of HR processes and practices followed in a business organization. It orients learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management. The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices.

Course Objectives:

• To outline HR’s evolving role in the 21st century. 

• To assess the processes and practices in HR functions that build competitiveness for a business organisation

• To analyse HR Practices through which organisations can attract, motivate and retain employees.  

• To outline HRM’s role in ensuring harmonious relations between employer and employee. 

The world today is characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). In this rapidly changing environment, traditional strategies and approaches are no longer sufficient to ensure success. Organizations must find new ways to create and capture value, and disruptive strategies are increasingly seen as a means of doing so.

This course will provide students with an in-depth understanding of the VUCA environment and the key concepts and techniques for developing and implementing disruptive strategies. By the end of the course, students will have developed a deep understanding of the VUCA environment, the role of disruptive strategies in creating and capturing value, and the key concepts and techniques for developing and implementing disruptive strategies.

 Course Objectives:

●      To understand the concept of disruptive strategies in the VUCA (volatility, uncertainty, complexity, ambiguity) world.

●      To identify disruptive innovation opportunities.

●      To evaluate the potential for disruption in various industries and markets.

●      To analyze the key principles and practices of lean startups and disruptive innovation.

●       To critically evaluate the success factors and challenges of implementing disruptive strategies in organizations. 

COURSE DESCRIPTION

The course will enable the students to develop innovative solutions which are human centric using iterative process and design thinking tools

COURSE OBJECTIVES

1. To engage students in forward thinking process
2. To enable students to use critical and analytical thinking to develop solutions.
3. To be able to empathize with customer requirements and develop customer centric designs                       

Python is a high-level, general-purpose programming language; its programming skills enhance the implementation of various concepts. The course will cover various programming concepts and techniques for real-world business, finance, healthcare, and more applications. In addition to theoretical concepts, the course will provide hands-on experience with various tools like IDEs and their usage in creating projects and assignments.

This course is designed for students interested in understanding programming and its applications. Upon completing this course, students will have a strong foundation in Python programming concepts and programming techniques and be well-equipped to pursue further study or career opportunities in this rapidly growing field. 

Programme Objectives - The curriculum of the French course offered as II language to II BA/BSc/BCom students is designed to suit the present-day requirements where the emphasis is more on the Oral communication. Beginning with day-to-day situations with its dialogues the stress is on the spoken word. The part on French civilization offers one useful insight on life and living in France.

Course Description -French as a second language in the UG program. The method< Adomania> consists of a student's book and an activity book, both included in the digital manual. It consists of 8 units. The structure of each unit begins with basic communication aspects, leading to basic expressions, vocabulary, cultural aspects, functional and practical French stage by stage in each unit. This< manual> covers all the necessary global parameters.

 Course Objectives

·       To develop basic and communication skills sharpen oral and written skills.

·       To enhance knowledge on French culture.

·       To enrich the learner’s vocabulary

·       To enable learners to engage in and discuss simple topics with ease

Course Description: This course mainly deals with the listening, speaking, writing, reading modules of basic German by using different pedagogies and effective strategies in order to meet the requirements of various situations. This course also enables the students to have cross-cultural competencies and cognitive skills.

 Course Objectives:

·       To achieve language proficiency skills on the basic level

·       To develop the skills demonstrated in the ability to interpret simple texts

·       To attain some transcultural competency: an awareness of cross-cultural differences between societies.

·       To develop the ability to formulate basic questions. 

This is a thirty hours course. Students will be exposed to the use of Hindi Language both in oral and written forms. During the course, Hindi alphabets, words, simple sentences, general vocabulary and basic grammar will be taught. At the end of the course students will be able to read, write and speak the Language

The detailed text book “Samkaleen Kavita Sanchay” edited by Dr. Sebastian K.A & Dr. Deepak Kumar Gond is an anthology of Modern Poems written by representative poets of Hindi Literature. The poems reflect on the social, environmental, cultural and political issues which are prevalent in our society since the medieval period. Cultural art forms of India, ispart of the syllabus. Since translation is a significant area in language and literature, as well as practice of it in the syllabus.

 Students will be exposed to the Indian culture through poetry. Through translation, students can understand different languages, literature and cultures. Famous cultural art forms of India will help the students to know more about the diverse cultures of India.

Paper I - Poetry, Cultural Art forms

Foundation  Kannada has been introduced for the Under Graduate Non-Kannada Speakers. These students are trained to converse in Kannada  language for their day-to-day life activities. It helps them to communicate among the group to create intimacy for their daily activity.  It also helps to un derstand the culture and tradition of the region. By the end of the course, students will be able to identify the letters, understanding meaning and speak simple sentences in Kannada language. The department of languages proposed to offer Functional Kannada (Conversational Kannada) along  with two credits and  thirty hours of class room teaching for the UG Programme from this academic year 2024-25.

 To enable students to communicate in the regional language Kannada.

• Helps the students to  converse in Kannada language particularly those have come from other states.

• The course mainly focuses on Conversation and writing skills.

Sanskrit is the ancient language of India. Foundational Sanskrit has been introduced to the undergraduate students.   This course helps the student to read, write, understand, and converse in Sanskrit. The focus would be on understanding the Sanskrit texts rather than just learning the grammar or the vocabulary.

Business Statistics and Research Methodology helps to make business decisions under uncertainties. Such decisions must be objective and unbiased and based on both quantitative and qualitative data. This necessitates an analysis of data as well as understanding of statistical tools, research methods, methodology. With the business entities keen on making data-driven decisions it is essential for individuals working in this environment to possess research skills to use appropriate research methods (including statistical tools), methodologies and techniques in order to make decisions backed by data. This course primarily focuses on inculcating research culture among students through hands-on learning experience. This course will also equip the students with required skill sets for identification, analysis and interpretation of business problems. 

 Course Objectives: 

●To demonstrate data handling skills and summarize data with clarity.

●To demonstrate the knowledge on the process of organizing the data and conduct statistical tests/treatment.

●To identify the right research tools and techniques for investigating different types of problems and questions;

●To develop a research design and analyse the results to provide suggestions based on research findings.

●To solve real world business problems by evaluating data with appropriate statistical and research techniques.

From the perspective of a country's economic development, entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities. In the developing world, successful small businesses are the primary engines of job creation &amp; income growth. In this direction, this course on entrepreneurship development, educates an individual about the efforts taken by the government broadly to encourage entrepreneurship. From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course‌ ‌Learning‌ ‌Objectives: 

The objective of this course is to:

●      To demonstrate an understanding of the need for entrepreneurship development.

●      To identify critical success factors for taking up entrepreneurship

●      To evaluate factors influencing the entrepreneurial activities in different contexts.

●      To analyze functional strategies required for entrepreneurial success

• To develop business plans for entrepreneurial opportunities

Course Description:  Entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities. In the developing world, successful small businesses are the primary engines of job creation, income growth. This course intends to promote in-depth knowledge source for an intending practitioner or entrepreneur in the field of entrepreneurship. This course earnestly attempts to present the various aspects of entrepreneurship and what a prospective business visionary must know before setting out on a modern or business wander.The purpose of undertaking this project is to give the students a hands-on experience in shaping their ideas and documenting it in a structured format. This is also in compliance with partial fulfilment of the BBA programme. It is a time-bound and independent study guided by the faculty member who teaches the subject.

Course Objectives:

This course will cover basic concepts of strategic innovation. The course is focused on enabling innovative mindset among students through Strategic innovation models and relevant tools to evaluate complex business problems and solve them through creativity and innovation. The course also discusses the importance of innovation as an organizational strategy for the sustainable growth of the enterprise.

Course Description: Python is a high-level, general-purpose programming language; its programming skills enhance the implementation of various concepts. The course will cover multiple programming concepts and techniques for real-world business, finance, healthcare, and more applications. In addition to theoretical concepts, the course will provide hands-on experience with various tools like IDEs and their usage in creating projects and assignments. This course is designed for students interested in understanding programming, its applications, and Data Analysis. Upon completing this course, students will have a strong foundation in Python programming concepts, programming techniques, and data analysis and be well-equipped to pursue further study or career opportunities in this rapidly growing field.

Course Objectives: 

• To develop a strong foundation in Python programming for data analysis.

• To demonstrate proficiency in using NumPy and Pandas libraries.

• To learn and apply various data-wrangling techniques.

• To develop practical skills for informed decision-making in real-world scenarios.

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Power BI is one of the most ubiquitous software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Data Visualization skills to your employment portfolio