CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Bachelor of Business Administration (Honours)
Academic Year  (2023)

 
3 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA331 FINANCIAL MANAGEMENT Core Courses 4 4 100
BBA332 HUMAN RESOURCE MANAGEMENT Core Courses 4 4 100
BBA333 MARKETING MANAGEMENT Core Courses 4 4 100
BBH311 KNOWLEDGE ACQUISITION SKILLS Skill Enhancement Courses 2 2 50
BBH335 INDIAN FINANCIAL SYSTEM Core Courses 4 4 100
BBH354 INTRODUCTION TO BUSINESS ANALYTICS Core Courses 4 4 100
BBH361A SPORTS MARKETING Generic Elective Courses 3 3 100
BBH361B PUBLIC RELATIONS Generic Elective Courses 3 3 100
BBH361C MUTUAL FUNDS SERVICES Generic Elective Courses 3 3 100
BBH361D BANKING AND INSURANCE Generic Elective Courses 3 3 100
4 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA431 COST AND MANAGEMENT ACCOUNTING Core Courses 4 4 100
BBA432 ENTREPRENEURSHIP DEVELOPMENT Core Courses 4 4 100
BBA433 RESEARCH METHODOLOGY Core Courses 4 4 100
BBH434 INFORMATION SYSTEMS AND E-BUSINESS Core Courses 4 4 100
BBH435 COMPANY LAW AND CORPORATE GOVERNANCE Core Courses 4 4 100
BBH461A ENTREPRENEURIAL LEADERSHIP Discipline Specific Elective Courses 3 3 100
BBH461B SOCIAL ENTREPRENEURSHIP Discipline Specific Elective Courses 3 3 100
BBH461C PRINCIPLES OF LEAN START-UPS Discipline Specific Elective Courses 3 3 100
BBH461D SOCIAL FINANCE Discipline Specific Elective Courses 3 3 100
VBBH411 KNOWLEDGE APPLICATION SKILLS Skill Enhancement Courses 2 0 50
5 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA531 STRATEGIC MANAGEMENT Core Courses 4 4 100
BBA532 TAXATION LAWS Core Courses 4 4 100
BBA581 INTERNSHIP PROJECT Skill Enhancement Courses 2 2 100
BBH511A SELF ENHANCEMENT SKILLS-FINANCE Skill Enhancement Courses 2 0 50
BBH511B SELF ENHANCEMENT SKILLS-MARKETING Skill Enhancement Courses 2 0 50
BBH511C SELF ENHANCEMENT SKILLS-HUMAN RESOURCES MANAGEMENT Skill Enhancement Courses 2 0 50
BBH511D SELF ENHANCEMENT SKILLS-ENTREPRENEURSHIP DEVELOPMENT Skill Enhancement Courses 2 0 50
BBH533 GLOBAL BUSINESS Core Courses 4 4 100
BBH541A SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBH541B BRAND AND LUXURY MARKETING Discipline Specific Elective Courses 4 4 100
BBH541D DESIGN THINKING Discipline Specific Elective Courses 4 4 100
BBH542B RETAIL MANAGEMENT AND ANALYTICS Discipline Specific Elective Courses 4 4 100
BBH542C PERFORMANCE AND COMPENSATION MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBH543C TALENT ACQUISITION AND RETENTION Discipline Specific Elective Courses 4 4 100
BBH543D STRATEGIC BUSINESS NEGOTIATIONS Discipline Specific Elective Courses 4 4 100
BBH544A FINANCIAL DERIVATIVES Discipline Specific Elective Courses 4 4 100
BBH544B CONSUMER BEHAVIOR AND NEUROMARKETING Discipline Specific Elective Courses 4 4 100
BBH545C STRATEGIC HUMAN RESOURCE MANAGEMENT Discipline Specific Elective Courses 4 4 100
BBH553A FINANCIAL MODELLING Discipline Specific Elective Courses 4 4 100
BBH554D ENTREPRENEURIAL LIVE PROJECT Discipline Specific Elective Courses 4 4 100
6 Semester - 2021 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA631 PRODUCTION AND OPERATIONS MANAGEMENT - 4 4 100
BBA632 BUSINESS LAWS - 4 4 100
BBA681 RESEARCH PROJECT - 2 3 100
BBH641A GST AND CUSTOMS DUTY - 4 4 100
BBH642A MERGERS AND ACQUISITIONS - 4 4 100
BBH642B DIGITAL AND SOCIAL MEDIA MARKETING - 4 4 100
BBH642D ENTREPRENEURIAL FINANCE - 4 4 100
BBH643B SERVICES MARKETING - 4 4 100
BBH643C INTERNATIONAL HUMAN RESOURCE MANAGEMENT - 4 4 100
BBH643D PROJECT ASSESSMENT AND BUSINESS PLAN - 4 4 100
BBH644C DIVERSITY AND INCLUSION - 4 4 100
BBH644D DIGITAL TRANSFORMATION FOR BUSINESS - 4 4 100
BBH645B ADVERTISING MANAGEMENT - 4 4 100
BBH645C PEOPLE ANALYTICS - 4 4 100
BBH654A FINANCIAL ECONOMETRICS - 4 4 100
VBBH611A QUANTITATIVE FINANCE - 2 0 50
VBBH611B EXPERIENTIAL MARKETING - 2 0 50
VBBH611C FUTURISTIC HR PRACTICES - 2 0 50
VBBH611D BUILDING YOUR VENTURE - 2 0 50

BBA331 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Course Outcome

CLO1: Demonstrate understanding of the principles and concepts of financial management

CLO2: Extend the knowledge of financial management concepts in taking finance decisions

CLO3: Apply the relevant theories and concepts of financial management.

CLO4: Examine the relationship between capital structure, cost of capital and dividend decisions

CLO5: Evaluate projects for profitability

Unit-1
Teaching Hours:6
Introduction to Financial management
 

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Unit-2
Teaching Hours:9
Sources of finance and Capitalization
 

Ownership securities – Equity shares, Preference shares, Deferred shares, No par stock/shares, Shares with differential rights, Sweat Equity Creditorship securities – Debentures – Zero coupon bonds, Callable bonds, Deep discount bonds Internal financing or ploughing back of profit – factors affecting ploughing back of profits – merits and demerits Loan financing – short term and long term sources. Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization – causes – effects and remedies, Watered stock, Over trading and under trading

Unit-3
Teaching Hours:10
Capital Structure
 

Meaning of capital structure and financial structure, principles of capital structure, optimum capital structure, determinants of capital structure, theories of capital structure and EPS – practical problems. Point of indifference, capital gearing

Unit-4
Teaching Hours:12
Cost of capital and Leverages
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – computation of cost of capital and Weighted Average Cost of Capital – practical problems. Meaning of leverage, types of leverages – operating, financial and combined leverage, risk and leverage – practical problems

Unit-5
Teaching Hours:10
Capital budgeting
 

Meaning of capital budgeting, Importance, Need, Time value of money (using Table Value), capital budgeting process, project appraisal by using traditional methods and modern methods Practical problems on payback period, Accounting rate of return, NPV method , Profitability index, IRR methods

Unit-6
Teaching Hours:6
Dividend policy decisions
 

Meaning, Kinds, Bonus shares – merits and demerits, theories of dividend decisions, determinants of dividend policy decisions. (Theory only)

Unit-7
Teaching Hours:7
Management of working capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital. Management of cash –practical problems. Management of inventory and debtors – theory only.

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill

Essential Reading / Recommended Reading

Fundamental of Financial Management, by Van Horne

Evaluation Pattern

Component

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1 & 2

20

100%

20

CIA2

Mid Semester Examination – Embedded Case study

1, 2, 3 &

4 (part only)

50

50%

25

CIA3

Individual Assignment

4 (Part only), 5,6 & 7

20

100%

20

ESE

Written Test

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA332 - HUMAN RESOURCE MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

 

Course Objectives:

  • To develop understanding of conceptual foundations of HRM
  • To understand the processes and practices in HR functions
  • To explain important labour laws and its implications
  • To identify contemporary trends and challenges in the field of HRM
  • To assess the application of appropriate HR intervention in conjunction with organization need.

Course Outcome

CO1: Demonstrate conceptual clarity on various concepts, theories and frameworks in HRM

CO2: Apply different HR techniques for effective human resource management

CO3: Explain industrial relations and their implications

CO4: Develop appropriate policies and procedures according to organizational requirements

CO5: Outline ethical issues & other contemporary issues related to workplace

Unit-1
Teaching Hours:6
Introduction
 

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, HR Structure and Concept of Strategic HRM.

Unit-2
Teaching Hours:10
Job Analysis and Human Resource Planning
 

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Job Description, Job Specification and other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.     

Concept & Importance of HRP; Different stages of HR Planning Process; Action Plans in case of shortage and surplus of the workforce.

Unit-3
Teaching Hours:8
Recruitment and Selection
 

Concept of Recruitment, Factors affecting Recruitments, Sources of Recruitment; Definition and Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program

Unit-4
Teaching Hours:8
Learning & Development and Career Mobility
 

Meaning and Importance of Training and Development Programs, Stages involved in Training Process, On-the-Job and Off-the-Job Training & Development Methods. Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

Unit-5
Teaching Hours:12
Performance Appraisal & Compensation Management
 

Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance Appraisals, Process of Performance Appraisal, Components of compensation, incentive payments, scope of incentive schemes, types of incentives, group incentives, managing employee benefits and services

Unit-6
Teaching Hours:8
Introduction to Industrial Relations & Labour laws
 

Meaning of Industrial Relations, Theories of IR, Meaning and Sources of Employee Grievance, Grievance Handling Systems, Meaning & Process of Collective Bargaining, Indiscipline, Settlement Machinery of Industrial Conflicts. Labour laws related to social security measures

Unit-7
Teaching Hours:8
Contemporary issues and trends in HRM
 

Gig workers, Work from home, Ethical Issues in HRM, E-HRM, Introduction to International HRM

Text Books And Reference Books:

Dessler, G. (2020). Human Resource Management. New Delhi: Pearson.

Essential Reading / Recommended Reading
  • Armstrong, M. (2020). Handook of HRM Practice. USA: Kogan Page.
  • Basak, S. P. (2016). Human Resource Management: Text & Cases. New Delhi: Vikas
  • Rao, S. (2018). Essentials of Human Resource Management & Industrial Management: Text & Cases. New Delhi: Himalaya Publication.
  • Robbins, D. A. (2016). Fundamentals of Human Resource Management. New Delhi: Wiley.
Evaluation Pattern

CIA 1 – 20 Marks

CIA 2 – 50 Marks

CIA 3 – 20 Marks

ESE – 50 Marks 

BBA333 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Course Outcome

CO1: Outline challenges in the marketing environment

CO2: Identify existing marketing strategies and tactics

CO3 : Examine feasible marketing ideas using relevant tools

CO4: Evaluate the ethical perspectives of marketing actions

CO5: Propose socially relevant Marketing initiatives

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Meaning Definition marketing, scope of marketing, core marketing concepts, Delivering and Creating Customer Value. Marketing Ecosystem- contemporary roles and responsibilities of marketing managers.

Unit-2
Teaching Hours:10
Connecting with Customers
 

Consumer behavior model (Black box) Factors affecting consumer Behavior, Types of Buying Decision Behavior, The Buyer Decision Process, Business Buyer Behavior, The Business Buyer Decision Process, Institutional and Government Market. Segmentation, targeting and positioning for competitive advantage.

Unit-3
Teaching Hours:10
Product Decision
 

Product Levels, Product Characteristics and Classifications, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension, Ansoff’s Matrix, meaning of services, unique characteristics of services, 7Ps of service marketing, Service delivery process

Unit-4
Teaching Hours:8
Pricing
 

Pricing consideration and approaches, Types of pricing, Methods, Pricing strategies: new product pricing strategies, Product mix pricing strategies, Price adjustment strategies.

Unit-5
Teaching Hours:8
Distribution Channels
 

Marketing channels, structure, types and criteria of selecting a channel, wholesaling, retailing, and physical distribution, Channel Management channel (Channel design, channel conflict)

Unit-6
Teaching Hours:10
Promotion
 

Significance of Integrated Marketing Communication, Advertising, sales promotion, personal selling, and sales management.  Public and customer relations, direct and online marketing, multilevel marketing-the new marketing model. Others promotional strategies (Buzz Marketing, Stealth Marketing, Guerrilla Marketing)

Unit-7
Teaching Hours:6
Socially Responsible Marketing
 

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Principles and Marketing Ethics

Text Books And Reference Books:
  1. Kotler.P, & Keller.K.L., Koshy & Jha  (2020). Marketing Management, 20th edition, Pearson

 

Essential Reading / Recommended Reading
  1. Marshall & Johnston, Marketing Management, McGraw Hill
  2. Kotler & Sheth, 16th ed., Marketing Management, Pearson publication
  3. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication
  4. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media
  5. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.
  6. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.
  7. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.
Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

1, 2,3

20

100%

20

CIA2

Mid Semester Examination

1,2,3, 4

50

50%

25

CIA3

Individual Assignment

4,5,6,7

20

100%

20

ESE

End Semester Examination

All units

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBH311 - KNOWLEDGE ACQUISITION SKILLS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

Course Outcome

CO-1: To clearly understand basic of excel operations

CO-2: To professional format spreadsheets and visualize data through charts and Graphs

Unit-1
Teaching Hours:15
Excel for Business: Essential
 

Key foundational features of Excel: The Excel user interface, basic Excel terminology, how to operate essential navigational controls in Excel and how to perform basic data entry with Excel spreadsheets. Introduced to formulas and functions - learn how to write them, use them to perform calculations and understand the different cell references. This module covers several formatting tools like font formatting, borders, alignment, number formatting, as well as the Excel styles and themes. Manage your spreadsheets – find data with Filter and Sort, retrieve and change data using Find and Replace, and use Conditional Formatting to highlight specific data. Learn how you can optimise your spreadsheet for printing by managing margins, orientation, headers & footers, and more. This module walks you through creating and modifying charts in Excel.

Unit-2
Teaching Hours:15
Excel for Business: Intermediate
 

Combine data, manage datasets and perform calculations across multiple sources, Date and Text functions,  manage and apply Named Ranges to enhance your calculations, COUNTIFS to extract information from data, as well as generate graphical representations of it. Formatting and managing tables and then move on to sorting and filtering tables, create and modify them to solve a variety of business problems.  Create interactive dashboards with pivot charts and slicers.

Text Books And Reference Books:

Chapra, S. C. (2003). Power programming with VBA/excel. Prentice Hall.

Essential Reading / Recommended Reading

David, M. (2017). Statistics for managers, using Microsoft excel. Pearson Education India.

Evaluation Pattern

Assessment after each module

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

MCQ and Assignment

I

25

50%

 

CIA2

Mid-term

II

25

50%

 

BBH335 - INDIAN FINANCIAL SYSTEM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This, as a basic course on Indian Financial System, discusses the fundamental concepts andvarious aspects in and about the financial system in general and the Indian financial system inparticular. This course also covers various components or organizations of the Indian financialsystem,namelyfinancialmarkets,financialinstruments,financialintermediaries/institutions, financial services, and financialregulators and the linkagesbetween them, along with the recent development and changes in the Indian Financial System.Thus,thiscourseasapartofbachelorprograminbusinessadministration(BBAH)provides cutting-edge fundamentalknowledgeinthefrontiersof the financialsystemrequired for budding professionals in theareasoffinancialmarkets,financialinstitutions,financialservices,andfinancialregulators.

To develop the knowledge of the learner on how thefinancial system of India is organized

Toenrichtheunderstandingofthelearnersinmoneymarket and capital market instruments and their operations

Toequipthestudentsinunderstandingthefunctionsof various financial institutions

Todevelopthelearnerswith an overall understanding of the basics of different financial services

To generate awarenessofthevariousregulatorybodiesintheIndianfinancialsystem.

Course Outcome

CO1: Explain the fundamentals of the financial system and its various components and structure in India.

CO2: Explain the structure and the operations of the money market and capital market.

CO3: Distinguish the functions of various financial institutions.

CO4: Develop an understanding of various financial services.

CO5: Examine the role of regulatory bodies in the Indian financial system.

Unit-1
Teaching Hours:8
Introduction to Financial System
 

IntroductionMeaning-Structure- Functions -Components offinancialsystem - Financial systemand economicdevelopment-Evolution ofIndianfinancialsystem-ReformsinIndianfinancialsystem

Unit-2
Teaching Hours:10
Financial Market - Capital Market - Primary Markets
 

Introduction Meaning -Functions – Constituents –Importance-ClassificationofFinancialMarket-Capital Market - Meaning-Functions – Constituents –Classification of CapitalMarket- Primary Market-Meaning – Functions -Constituents – Importance of Primary Market - Issueof securities - IPO, PrivatePlacement - Right Issue -Bonus Issue - QualifiedInstitutional Placement(QIP) – Process of IPO -BookBuilding-MerchantBankers- LeadManagers-Prospectus – Types – RedHiring Prospectus - Priceband - Determination ofIssue Price – Allotment ofShares - ApplicationSupported BlockedAmount(ASBA)-AnchorInvestor - Green ShoeOption-ListingofShares- RecentIPOs

Unit-3
Teaching Hours:10
Financial Market - Capital Market -Secondary
 

 

IntroductiontoSecondaryMarket – Meaning,Definition, Role andImportanceandFunctionsof secondary market –Constituents of the secondarymarket Stockexchanges –Meaning,DefinitionandFunctions of stoc6kexchanges – Stockexchanges in India andabroad - Regulation ofStockexchangesinIndia-Demutualization of stockexchanges – Listing ofsecurities Riskmanagement – TradingMechanisms – Stockmarket Indices –ConstructionofIndex–Depositories - MarginTrading - Capital market scams–SEBIReformsin capitalmarkets

Unit-4
Teaching Hours:8
Financial Market - Money Market
 

 

Introduction–Meaning–Significance – Structure -Featuresofmoneymarket — Importance of moneymarket–PlayersinMoney market-Moneymarketinstruments- Reforms inIndian money market -Monetarypolicy–Credit Policy–RoleofRBIinmoneymarket

Unit-5
Teaching Hours:8
Financial Institutions
 

 

Introduction Meaningand Classification ofFinancial institutions -Banking institutions –Classificationofbanks-Commercial banks –FunctionsofCommercialBanks – Non bankingfinancial institutions –Development, All Indiaand Specialized FinancialInstitutions - Role andFunctions of RBI inregulating Banking andNon-bankingfinancial Institutions

Unit-6
Teaching Hours:8
Financial Services I
 

 

Introduction - Meaning TypesFundbasedandfeebased financial services –Bankingservices–E-BankingandInternetBanking - Mobile Bankingand Telephone Banking -ATMandElectronicMoney-CreditCards- ElectronicFundsTransfer System - RTGS, NEFT andIMPS, Modern Channels inBanking Services - UPI andBHIM-Insurance–Meaning,Definition,Principlesandclassification ofInsurance.

Unit-7
Teaching Hours:8
Financial Services II
 

Introduction - Leasing -Hire purchase - Mutualfunds - Meaning,Definition advantages,disadvantagesandtypesofmutual fund – Net Asset Value (NAV) in mutualfundCalculation ofNAV Factoring–Forfaiting–Credit rating – Venturecapital - Other FinancialServices-Loansyndication PortfolioManagement-Wealth Managementservice–Recent developmentsinfinancialservicesindustryin India

Text Books And Reference Books:

Khan, M.Y. (2009). Indian Financial System . New Delhi: McGraw-Hill

Sharma, G. (2014). Indian Financial System. Ludhiana: Kalyani publishers

Essential Reading / Recommended Reading

1.      Desai, V. (2010).Indian Financial System. Mumbai: Himalaya Publishers.

2.      Gordon, N. (2014). Indian Financial System. Mumbai: Himalaya Publishers.

3.     Singh, P. (2010). Dynamics of Indian Financial System: Markets, Institutions and Services, ANE Books

Evaluation Pattern

Component

Description

Units

Maximummarks

Weightage

Total Marks inFinalGrade

CIA1.1

MoodlebasedQuizconsistingofMCQs

Unit1,2,and 3

20

50%

10

CIA1.2

PreparingandPromotingofIPOs/Poster

Unit2

20

50%

10

CIA2

MidSemesterExamination–EmbeddedCasestudy

Unit1,2,3and4

50

50%

25

CIA3.1

Exhibition on Financial Markets/Products/Institutions/

Regulators/Services

Unit2,3,4,5and6

20

50%

10

CIA3.2

Reportonthetopicschosenfor the exhibition

Unit 2,3,4,5and6

20

50%

10

ESE

End SemesterExamination

Allunits

50

60%

30

 

Attendance

Allunits

05

100%

5

TOTAL

 

 

100

BBH354 - INTRODUCTION TO BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas.

Course Objectives:

1. To introduce Analytics as a tool for Business Decision Making

2. To Analyse the theory and concepts of Business Analytics. 

3.  To give an insight into data and its characteristics.

4.  To understand the descriptive and predictive models of data analytics.

5.  To apply the analytical techniques in various management functional areas and find solutions to realistic business problems and establish ethical decision-making in ambiguous situations

 

Course Outcome

Unit-1
Teaching Hours:10
Introduction to Analytics
 

Data – information – intelligence – knowledge approach, What is analytics, types of analytics, organization and source of data, importance of data quality, dealing with missing or incomplete data, popular tools used for analytics, Role of Data Scientist in Business & Society, Analytics Methodology

Unit-2
Teaching Hours:8
Business Analytics Process and Overview of Using Data
 

Data Selection, Data classification, Data Reduction, Data Exploration, Data Preparation, Data Partition, Types of data, modifying data using Excel, creating distribution from data, measures of location, measures of variability, analysing distribution, measures of association

Unit-3
Teaching Hours:8
Data Visualisation
 

Data visualisation, Tables, Charts, Advanced data visualisation, data dashboards

Unit-4
Teaching Hours:9
Predictive Modeling Techniques
 

The simple linear regression model, least square method, assessing the fit of simple regression model, multiple regression models.

Unit-5
Teaching Hours:9
Time Series Analytics and Forecasting
 

Time Series Pattern, forecast, accuracy, moving averages, seasonality

Unit-6
Teaching Hours:8
Application Fields
 

Marketing Analytics, Finance Analytics, HR Analytics, Operation Analytics

Unit-7
Teaching Hours:8
Decision Analysis
 

Problem formulation - payoff tables, decision trees; Decision analysis without probabilities : optimistic approach, conservative approach and mini-max regret approach; Decision analysis with probabilities : expected value approach, risk analysis and sensitivity analysis; Decision analysis with sample information - expected value of sample information and expected value of perfect information

Text Books And Reference Books:

1. James R. Evans, Business Analytics, 3rd Edition Pearson Education.

 

 

 

Essential Reading / Recommended Reading

1. Jeffrey D. Camm., James J. Cochran, Michael J. Fry., Business Analytics, 2nd Edition,Cengage.

2.U.Dinesh Kumar. Business Analytics :The Science of Data-Driven Decision Making. 2nd Edition. Wiley Publications.

3. Regi Mathew. Bisiness Analytics for Decision Making. Pearson Education.

4. R.N.Prasad and Seema Acharya. Fundamentals of Business Analytics.Wiley.

Evaluation Pattern

ESE

Students will be Given any 7 ten marker question Out of which 5 should be answered.

5*10=50 Marks

 

BBH361A - SPORTS MARKETING (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the fundamentals of sports marketing, including branding, sponsorship, advertising, and event management. Students will learn about the unique challenges and opportunities of marketing sports teams, athletes, and events, and explore strategies for engaging fans and building lasting relationships with audiences. Case studies and hands-on projects provide practical experience in the field.

Course Outcome

CO1: Know the fundamentals of marketing of sports.

CO2: Develop various strategies for market segmentation in sports marketing

CO3: Choose appropriate promotional activities in organizing sports events

CO4: Discover the emergence of esports and digital marketing

CO5: Discuss the ethical value of sports marketing

Unit-1
Teaching Hours:9
Introduction to Sports Marketing
 

Scope of sports marketing-Historical and current perspectives-Importance of sports marketing in the sports industry-growth of the sports industry-Sports Marketing Mix-Contingency framework for strategic sports marketing-Sports marketing careers and opportunities.

Unit-2
Teaching Hours:9
Consumer Behavior and Segmentation in Sports marketing
 

Understanding consumer behavior in sports-Sports market segmentation and targeting- Developing marketing strategies based on consumer behavior and segmentation-Case studies and examples of successful sports marketing campaigns

Unit-3
Teaching Hours:9
Branding, Sponsorship and Event Management in Sports
 

Building and managing sports brands-Sponsorship and endorsement deals in sports-Leveraging sponsorships and endorsements for marketing purposes-Measuring the effectiveness of sports sponsorships-Planning and executing sports events-Event marketing and promotion strategies-Maximizing revenue and attendance for sports events-Managing logistics and operations for sports events

Unit-4
Teaching Hours:9
Esports and Digital Marketing in Sports
 

Introduction to esports and the esports industry-Consumer behavior and segmentation in esports-Developing esports marketing strategies-Branding and sponsorship in esports-Examples of successful esports marketing campaigns-Social media marketing in sports.

Unit-5
Teaching Hours:9
Sports Law and Ethics in Sports Management
 

Sports Law and Regulation in India-Authorities in India for Sports-Ministry of Sports and its functions-Contemporary Issues and disputes in Indian Sports-Agents and contracts-Sports Associations-Players Rights-Need of ethics in sports-Ethical practices in the field of Sports- Sports Code of Conduct-Standards in practice in sports-Social and Ethical responsibilities of different sports persons

Text Books And Reference Books:
  1. "Sports Marketing: A Strategic Perspective" by Matthew D. Shank and Mark R. Lyberger
  2. "The Business of Esports: From One-off to the Major Leagues" by William Collis and Jonathon Oudthone
Essential Reading / Recommended Reading
  1. Digital Sports Marketing" by Simon Chadwick, Nicolas Chanavat, and Michel Desbordes
  2. "Sports Publicity: A Practical Approach" by Joe Favorito
  3. "Event Management in Sport, Recreation and Tourism: Theoretical and Practical Dimensions" by Cheryl Mallen and Lorne Adams
  4. Sports law in India, by Mohammed Naseem, - Kluwer Law International -(1 November 2011) 

 

Evaluation Pattern

CIA1

Poster Presentation

I, II

20

100%

20

CIA2

Mid Semester Examination

I, II, III,

50

50%

25

CIA3

Individual Assignment

IV

20

100%

20

ESE

End Semester Examination

II,III,IV,V

50

60%

30

Attendance

 

 

5

100%

5

BBH361B - PUBLIC RELATIONS (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an overview of public relations, including the various types of media relations, and crisis management. Students will learn the principles and strategies used in the industry to plan and execute successful public relations campaign.

Course Objectives:

  1. Understand the importance of public relations in promoting an organization's brand and reputation
  2. Plan and manage successful public relations campaigns
  3. Develop and implement effective media relations strategies
  4. Understand crisis management techniques and strategies
  5. Analyze and evaluate the success of public relations campaigns

Course Outcome

CO1: Understand and apply key Public Relations concepts and models

CO2: Develop effective communication strategies and tactics for various stakeholders

CO3: Manage Crisis situations and develop crisis communication plans

CO4: Conduct research and measurement to evaluate PR campaigns

CO5: Demonstrate socially responsible and Ethical practices in PR

Unit-1
Teaching Hours:5
Introduction to Public Relations
 

Definition of Contemporary Public Relations, Marketing Vs PR, Parts of PR,  Origin in Organisation, PR and Top Management, Inter-Departmental interaction, Historical significance of PR, Digital Age and Globalisation

Unit-2
Teaching Hours:10
Public Relations as a Profession
 

PR Associations in various countries, Code of Ethics, Licensing and Accreditation, Free Press and Media Relations, Access to Government and Public Affairs, Corporate Expression, Lobbying, Employee and Labour Relations, Public Companies and Investors Relations, Protecting PR Materials, Reputation, Defamation and Privacy, Litigation PR

Unit-3
Teaching Hours:10
Approaches in PR ? Theoretical Understanding
 

The Ecological Approach, Tracking the Trends,  A Systems Perspective, Open and Closed Systems, Goal States, Structure, and Process, Cybernetics in Open Systems, Open Systems Model of Public Relations, Dissemination Versus Communication,  Elements of the Mass Communication Model, Mass Communication Effects, Public Opinion Contexts, Orientation and Coorientation.

Unit-4
Teaching Hours:10
Management Process in Public Relations
 

Defining Public Relations Problems-Management Process, Role of Research in Strategic Planning, Research Attitude, Listening as Systematic Research,  Defining Public Relations Problems, Research Methods,  Informal or “Exploratory” Methods, Formal Methods,

Planning and Programming- Public Relations Goals, Public Relations Planning, Target Publics, Program Objectives, Strategies and Tactics

The Action Program, The Communication Program, Message Content, Message Delivery, Barriers to Implementation, Crisis Communication, Implementation Summary,

Unit-5
Teaching Hours:10
Evaluating the Program and Stakeholders in PR
 

Evaluating the Program-The Push for Measurable Results, Preparing for Evaluation, Evaluation Research Process, Evaluation Research Steps, Levels of Program Evaluation, Interpreting and Using Results of Evaluation
Stakeholders-Importance of Internal Relations, Cultural Contexts, Regulatory and Business Contexts, Communicating Internally, External Media and Media Relations -Traditional Media, New Uses, New Media, New Challenges and Opportunities, Working with the Media

Text Books And Reference Books:

Cutlip and Center’s Effective Public Relations: International Edition by Glen Broom and Bey-Ling Sha

Essential Reading / Recommended Reading
  1. Introduction to Public Relations by Er. Abhishek Mishra (Author)
  2. Evaluating Public Relations, 2/E by Tom Watson And Paul Noble (Author), Kogan Page India Private Limited (Publisher)
  3. Planning & Managing Public Relations Campaign by Anne Gregory (Author), Kogan Page India Private Limited (Publisher)
  4. Public Relations Strategy by Sandra Oliver (Author), Kogan Page India Private Limited (Publisher)
  5. Cases In Public Relations Management / Edition 1 by Patricia Swann (Author), Routledge (Publisher)
 
Evaluation Pattern

CIA 1- for 20 marks. Report submission either individual or in group

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

BBH361C - MUTUAL FUNDS SERVICES (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: Students understand various concepts and operations of Mutual Fund in India. This course covers mechanism and types of mutual funds and services of mutual fund companies, and also the functions and role of SEBI and AMFI in strengthening mutual fund operations. And Covers tools for finding Risk, Return and Performance of Mutual Funds.

Course Objectives: This course helps students

To acquire Basic Concepts, Structure and Operations of Mutual Funds in India

To Understand the process of offering new Mutual Fund scheme and marketing the same

To Acquire knowledge on expense ratio, Exit load and calculation of NAV

To Understand the methods of calculating return comparing with bench mark indices

To Acquire knowledge on tools used for evaluation of Mutual Fund schemes

Course Outcome

CO-1: Understand the concepts and operations of mutual funds, its role, structure and different kinds of mutual fund schemes and their features

CO-2: Analyse the steps involved in launching of new mutual fund by AMC and procedure and documents to buy Mutual fund

CO-3: Calculate Net Asset Value and to measure the impact of expense ratio, entry and exit load on Performance of Mutual Funds

CLO-4: Calculate Risk and Return of mutual funds and to take effective decision for wealth creation

Unit-1
Teaching Hours:8
Introduction to Mutual Fund
 

Introduction to Mutual Fund                                                                       8 Hours

 

Meaning – Concept – Mechanism- Characteristics - classifications of mutual funds- Direct

Plan and Regular Plan-Growth Option and Dividend Options-compare and contrast with

 conventional investment avenues – Participants - role in the Indian Economy 

 

Unit-2
Teaching Hours:8
UNIT II Fund Structure and Constituents
 

 

UNIT II Fund Structure and Constituents                                                                 8 Hours

 

Asset Management Companies – Structure- Legal structure of Mutual Funds – Functions-

              Fund Manager - Role and Function of AMFI- SEBI

Unit-3
Teaching Hours:12
Mutual Fund Products and Services
 

UNIT III  Mutual Fund Products and  Services                                                         12 Hours

               Categorization - NFO Process-Allotment of Mutual Fund units- Cut-off time and Time

                Stamping- financial transactions with mutual funds (Purchase, Redemption and Switches-

                KYC requirement for mutual fund investors- Marketing of Mutual Fund Products

Unit-4
Teaching Hours:8
Net Asset Value, Total Expense Ratio and Pricing of Units
 

UNIT IV  Net Asset Value, Total Expense Ratio and Pricing of Units                   8Hours

 

Fair Valuation Principles- Dividends & Distributable Reserves- Entry and Exit Load and its

impact on NAV- expense ratio and pricing of units for the Segregated Portfolio- calculation

 of NAV

Unit-5
Teaching Hours:9
Risk, Return and Performance of funds
 

UNIT V  Risk, Return and Performance of funds                                                          9 Hours

General and Specific Risk Factors- Factors that affect mutual fund performance- Drivers of

Returns and Risk in mutual fund Scheme- benchmark for some of the mutual fund

schemes- Scheme Selection based on Investor needs, preferences and risk-profile –

Performance indicators – Sharpe, Jensen and Treynor, SIP – Taxation on Mutual Fund

Text Books And Reference Books:

Core Text:

  1. Sankaran S (2018). 5th Edition Indian Mutual Funds Handbook : A Guide for Industry Professionals and Intelligent Investors

 

 

Essential Reading / Recommended Reading

Reference Books:

  1. Thamaraipandy L (2018). 1st  Edition, Mutual Funds: The Money Multiplier
  2. Baker, H Kent (2018). 2nd Edition,  Mutual funds and exchange-traded funds : building blocks to wealth Oxford University Press.

Mutual Fund foundation  (2019), TAXMANN 

Evaluation Pattern

CIA 1

20 marks

Mid Semester

50 Marks

 

CIA III

20 Marks

End semester

50 Marks

Total Marks

Individual & Group Assignment

Written Exam

15+15+20 = 50 Marks

 

Group

Assignment

Written Exam

15+15+20 = 50 Marks

100

BBH361D - BANKING AND INSURANCE (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers the various stages in the growth and development of banking in India to its present status, relationship between banker and customer, legal status of banks as a paying banker and collecting banker and principles and procedures for sanctioning of loans. It also covers the modern services rendered by the commercial banks. This course also covers the principles of insurance as well as different types of insurance such as life, general and different types of general insurances in detail and with practical approach

·       To prepare the students with the growth and development of banking industry in India, the changing dimensions of banking services. 

·       To understand the legal aspects of the relationship between banker and customer, negotiable instruments, paying banker and collecting banker

·       To appraise loan sanctioning procedures and also the various modern banking services. 

·       To familiarize the learners with the insurance business in general and life insurance and various insurance product and 

To familiarize different types of general insurance business.

Course Outcome

CO 1 : Express the knowledge on growth of banking industry in India including changing dimensions of banking services

CO 2 : Demonstrate the legal aspects of the relationship between banker and customer

CO 3 : Discuss the various banking products and its innovations after nationalization

CO 4 : Compare and contrast the different life insurance products as a financial/insurance advisor

CO 5 : Compare and select different types of general insurance services offered by insurance industry in India

Unit-1
Teaching Hours:8
UNIT 1 Introduction: Meaning and Introduction to Bank
 

Growth and Development of Banking Institutions in India- Presidency Banks – Imperial Bank of India-State Bank of India and its subsidiaries. Nationalization of Private Sector Banks-Objective of Nationalization achievement of Nationalization, Changing dimensions of Banking Services after the financial reforms. Functions of commercial bank, Capital structure of commercial banks. BASEL Norms, Structure of Banking system in India. Reserve bank of India- Functions. Meaning Features and Mechanism of E-Banking & Internet Banking, Mobile Banking & Telephone  Banking, ATM & Electronic Money (Credit Cards) ,Electronic Funds Transfer System & INFINET - Modern Banking Services. ITES and the worldwide banking sector

Unit-2
Teaching Hours:7
UNIT II Relationship between a banker and a customer
 

General relationship,–Special relationship –Statutory Obligation to honor Cheque, Bankers lien Bankers duty to maintain secrecy of Customer Accounts .Exemption from law of limitation, legal framework – corporate banking, loan documentation

Unit-3
Teaching Hours:6
Paying Banker
 

Rules & Regulations, Payments of cheques, Negotiable Instruments Crossing of cheques& Endorsements, Protection to Paying Banker.

Unit-4
Teaching Hours:6
Principles & Procedures of Bank Lending
 

Principles of lending-ALM-, Types of advances, Security, Types & charges Lien –Pledge –Hypothecation –Mortgage Appraisal procedure and Documentation for corporate credit.

Unit-5
Teaching Hours:6
Introduction to Insurance
 

Meaning and Importance of Insurance, Definition of risk and uncertainty; classification of risk; Sources of risk - external and Internal. Brief History of Insurance, Indian Contract Act, Special Feature of Insurance Contract Act, Insurance Laws Introduction to Life Insurance, Concepts of different types of plans, conceptual frame work to different types insurances.

Unit-6
Teaching Hours:6
Life Insurance
 

Principles of life insurance. Contracts of Life Insurance: proposals and policy, assignment and nomination, title and claims, Life insurance products, pensions & Annuities-Basic problems on surrender value ,age and premiu

Unit-7
Teaching Hours:6
General Insurance
 

Principles of general Insurance Personal general insurance products (Fire, personal liability, home owners, personal motors, miscellaneous insurance) Terminology, persists, clauses & covers . Risk assessment, Underwriting & ratemaking, product design, Development & evaluation

Text Books And Reference Books:

Core Text:                    

 Gupta, S.N. (2010). Banking Law in Theory & Practice (5thedition). New Delhi: Universal Law Publishers

 

Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis Nexis Butterworth Wadhwa

Essential Reading / Recommended Reading

Reference Books:

  1. Guruswamy, S. (2010). Banking theory, law & practice (2nd edition). New Delhi: McGraw hill-higher publication
  2. Srinivasan, T.M.N. (2010). Principles of Insurance Law. Nagpur: Lexis Nexis Butterworth Wadhwa
  3. Tannan, M.L. (2010). Banking Law & Practice in India. Nagpur: LexisNexis Butterworth  
  4. Maheshwari, S.K. &Maheshwari. S N. (2015). Law & Practice of Banking. New Delhi Kalyani Publishers.

 

 

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I (20) 

20

20 %

20

CIA-II

50

25 %

25

CIA-III (20)

20

20%

20

End – Term

50

30 %

30

Attendance

5

5 %

5

Total

   

100

 

BBA431 - COST AND MANAGEMENT ACCOUNTING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Course Outcome

CO1: Interpret the relevant theories of cost and management accounting and prepare cost sheet and quotations.

CO2: Ascertain Material and Labor cost

CO3: Ascertain, allot and apportion of the overheads

CO4: Assess and interpret the financial statements for managerial decision making

CO5: Examine and understand management reports

Unit-1
Teaching Hours:8
Introduction to Cost and management accounting
 

Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and differences between Cost accounting, Management accounting and Financial accounting.  Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation

Unit-2
Teaching Hours:10
Material Cost. Labour Cost and Overheads
 

Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods

Labor cost: direct and indirect labour cost-methods of payment of wages including incentive plans -Halsey and Rowan plans, Taylor's Piece Rate method.

Overheads: features, classification, methods of allocation and apportionment of overheads, primary and secondary distributions (Repeated & step ladder method only)

Unit-3
Teaching Hours:8
Marginal Costing
 

Meaning - Importance - Marginal Cost Equation - Difference between Marginal costing and Absorption costing - Applications of Marginal costing

Unit-4
Teaching Hours:7
Budgetary control
 

Meaning and importance - Types of Budgets, practical problems- Flexible Budget  and cash Budget

Unit-5
Teaching Hours:10
Financial Statement Analysis
 

Comparative Income Statements and Balance Sheets, Common size Income Statements and Balance Sheet Trend Analysis,

Ratio Analysis  Introduction, Classification and Interpretation of Ratios, Problems on ratio analysis 

Unit-6
Teaching Hours:13
Cash flow statement
 

Introduction, Concept of Cash, Sources of cash flow Cash from operation, cash from Financing and cash from investment, Inflow and outflow of cash Preparation of cash flow statements- practical problems 

Unit-7
Teaching Hours:4
Management Reporting
 

Procedures and Utility, Sample Reports

Text Books And Reference Books:

Arora,M.N (2016).Cost and Management Accounting, New Delhi: Himalaya Publishing House.

Essential Reading / Recommended Reading

SP Jain & Narang. Cost and Management Accounting, Kalyani Publishers, New Delhi

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Group Assignment

 

20

100%

20

CIA2

Mid Semester Examination

 

50

50%

25

CIA3

Individual Assignment

 

20

100%

20

ESE

End Semester Examination

 

50

60%

30

Attendance

 

 

5

100%

5

TOTAL

100

BBA432 - ENTREPRENEURSHIP DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

 

5. To develop business plans for entrepreneurial opportunities

 

Course Outcome

 

CLO1. Demonstrate an understanding of the need entrepreneurship development

 

CLO2. Identify Critical success for taking up entrepreneurship

 

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

 

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

Unit-1
Teaching Hours:12
Introduction to Entrepreneurship
 

 Evolution of the Concept of Entrepreneurship; Theories of Entrepreneurship- Innovation Theory, Harvard

School Theory, Theory of High Achievement, Theory of Profits, Theory of Adjustment of Price-

Entrepreneurship Today; Difference Between a Manager and an Entrepreneur; Models of Entrepreneurial

Development; Types of Entrepreneurs; Intrapreneurship; Women Entrepreneurship-Women Enterprises-

Challenges Faced by Women Entrepreneurs; Entrepreneurial Competencies-Types and importance;

Mobility of Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational Mobility; Entrepreneurship

in Family Owned Businesses and Non Family Owned Businesses; Challenges & Obstacles faced by

Entrepreneurs; Factors influencing Entrepreneurship-Socio-Cultural, Economic, Political Technological &

Global factors; Business Climate in India for entrepreneurship; Creating Favorable Conditions for the

growth of entrepreneurship in India; Capacity Building for Entrepreneurs.

Unit-2
Teaching Hours:10
Identification of Opportunities
 

 Opportunity sensing & Idea Generation; The creativity & innovation; Techniques of Idea Generation-Brain

storming, Reverse Brain storming, Brain writing, Attribute Listing, Free Association, Forced Relationship,

Gordon Method & Parameter Analysis; Selection of Product/Service, Invention, Innovation & Imitation;

Product innovation; Identification of Business Opportunities; Business Opportunities in India; Models for

Opportunity Evaluation & Screening.

Unit-3
Teaching Hours:8
Entrepreneurship in Micro, Small and Medium Enterprises
 

 Definition, Role and Importance of Micro, Small, and Medium Enterprises (MSMEs); Problems Faced by

MSME Sector; Government Policy for MSME Sector; Rural Entrepreneurship- Cottage, Khadi and Village

Industries. Make in India Initiatives & Skill Development; Entrepreneurship Development Programs (EDP),

 

An overview of UNCTAD’s Entrepreneurship Policy Framework.

Unit-4
Teaching Hours:7
Feasibility analysis for Business Plan
 

 Business Planning-Financial Planning, Marketing Planning- Production & Operational Planning and Human

Resource Planning; Importance of a Business Plans; Contents of a Business Plan- Management Summary;Financial Feasibility, Marketing Feasibility and Technological Viability of Business Plans. Business Incubation and Development.

Unit-5
Teaching Hours:8
New Venture Creation and Promotion
 

 

Procedure for Setting Up an Enterprise; Selection of a Project; Decide on the Constitution Obtain

Registration; Obtain Clearances from Departments as Applicable; Arrange for Land/Shed; Arrange for Plant

and Machinery; Arrange for Infrastructure; Prepare Project Report; Apply for and Obtain Finance;

Implement the Project and Obtain Final Clearances. Project Life Cycle , Project Scheduling -Gantt Charts,

Network Techniques ; Project Management Software; Capital Budgeting; Generating an Investment Project

Proposal; Project Analysis; Market Analysis, Technical Analysis, Financial Analysis, Economic Analysis,

Project Evaluation and Selection ; The Payback Period; ; Benefit-Cost Ratio (BCR) Project Financing Equity

Financing; Angel Investing ; Debt Financing ; Miscellaneous Sources; Project Implementation Phase;

Capital Structure and Cost of Capital; Detailed Project Report; Ecological Analysis.

Unit-6
Teaching Hours:8
Institutional Support to Promote Entrepreneurship
 

 

Institutions Supporting Business Enterprises; Central-level Institutions; National Board for Micro, Small, and

Medium Enterprises (NBMSME) The Khadi and Village Industries Commission (KVIC) The Coir Board

MSME-DO; National Small Industries Corporation (NSIC); National Science and Technology

Entrepreneurship Development Board (NSTEDB) National Productivity Council (NPC) Entrepreneurship

Development Institute of India (EDII) National Research Development Corporation of India (NRDCI)

National Entrepreneurship Development Institutes; Other Institutions National Bank for Agriculture and

Rural Development (NABARD) Housing and Urban Development Corporation (HUDCO); Technical

Consultancy Organization (TCO); Small Industries Development Bank of India (SIDBI) ; Export Promotion

Councils (EPCs).

State-level Institutions; State Directorate of Industries and Commerce; District Industries Centers (DIC) ;

State Financial Corporation (SFC); State Industrial Development Corporation (SIDC); State Industrial Area

Development Board (SIADB).

Unit-7
Teaching Hours:7
Social Entrepreneurship
 

Meaning &; importance Social Entrepreneurship; Sustainable Development Goals (SDG,2030); Social and

Environmental Dimension of Entrepreneurship; Social Enterprises and their Goals; Need & Importance of

Social Enterprise Establishment and Management of Non-Government Organizations; Government Policy

for Social Enterprises.

Text Books And Reference Books:

Poornima M Charantimath (2020) “Entrepreneurship Development and Small Business Enterprises”, 3rd Edition, Pearson Publication.

Hisrich, Robert D, Manimala, J. Mathew, Peters, Michael P. and Shepard, Dean A, (2015).

Entrepreneurship. New Delhi: Tata-McGraw-Hill.

 

Essential Reading / Recommended Reading

David, H. (2013). Entrepreneurial Development (5ed.), Prentice Hall

● Gupta, C.B., & Srinivasan, N.D. (2012) Entrepreneurship Development, New Delhi:Sultan Chand & Sons.

 

Evaluation Pattern

Component of Final Grade

Max Marks per Component

Weightage towards Final Grade

Total Marks per Component in Final Grade

CIA-I

30

15 %

15

CIA-II

50

25 %

25

CIA-III

30

15%

15

End Semester

100

40 %

40

Attendance

5

5 %

5

Total

 

 

100

BBA433 - RESEARCH METHODOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

  • To understand the concepts, tools and terminologies used in the research world.
  • To identify the methods best suited for investigating different types of problems and questions.
  • To demonstrate hands-on experience with different tools used in research
  • To construct research questions that are based on and build upon a critical appraisal of existing research;
  • To develop a research design and analysis of the results, to provide suggestions based on research findings.

 

Course Outcome

CO 1: Demonstrate ability to understand different research terminologies.

CO 2: Identify research problems and questions

CO 3: Develop methodology for research problems

CO 4: Analyse data required for business decision-making.

CO 5: Propose suggestions based on the findings from the research.

Unit-1
Teaching Hours:6
Introduction to Business Research
 

Meaning, Objectives, purpose, types, scope and significance of research in business and industry.  Criteria for Good research, Ethics in Research.

 

 

Unit-2
Teaching Hours:8
Research Process
 

Research Process - Steps in research, identification and formulation of research problem, extensive literature review, Research gap, statement of the problem, need for the study, Variables- meaning and types.  Theoretical framework, research questions. Deductive and inductive logic

Unit-3
Teaching Hours:10
Formulation of Research Problem and Hypotheses
 

Identifying and formulating research problem, Diagnosis of symptoms and problem. Setting research objectives. Doing a review of literature – purpose, methods.  Hypothesis – Meaning, Purpose, Sources, characteristics of hypotheses, types of hypothesis, Formulation of hypothesis.

Unit-4
Teaching Hours:10
Measurement Scales and Sampling Techniques
 

Sample design, steps in sampling process, sampling methods – probability Sampling and non-probability sampling, sampling error, Criteria for good sample, determining sample size (infinite and finite). Measurement – Types of Scales, Scaling techniques. 

Unit-5
Teaching Hours:10
Data Collection
 

Data sources - primary and secondary data, Data Collection methods- Survey, observation, Interview, focus group technique. Data collection instruments, construction of Questionnaire, schedule, characteristics of good instrument, and errors in measurement, Reliability and validity of research instruments.

 

Unit-6
Teaching Hours:12
Data Analysis
 

Data processing – Editing, coding, tabulation, normality and stationary test, pictorial and graphical presentation of Data, Parametric and non-parametric hypothesis testing, hypothesis testing using statistical tools such as descriptive, Chi–square, t-test, ANOVA, Correlation and Regression. 

Unit-7
Teaching Hours:4
Report Writing and Presentation of Results
 

Classification and tabulation, research presentation, types of report - Research proposal, research report. Format of a report-Layout, Precautions. Citation and referencing (APA, 6th edition)

 

Text Books And Reference Books:

1.Kothari, C. R. (2019). Research Methodology Methods & Techniques (2 ed.). New Delhi: Vishwa Prakashan.

Essential Reading / Recommended Reading

1.Bryman, Alan and Bell, Emma (2011), Business Research Methods, 3/e, Oxford University Press 

2.Chawla, D., &Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House 

3.Gupta, S. L and Gupta, Hitesh (2012), Business Research Methods, McGraw Hill Education (India) Private Limited, New Delhi

4.Krishnaswamy, K.N., Sivakumar, A.I., Mathirajan, M (2007), Management Research Methodology, Pearson, New Delhi 

5.Kothari, C. R. (2009). Research Methodology Methods & Techniques (2 ed.). New Delhi: VishwaPrakashan.

6.Krishnaswami, O., &Ranganatham, M. (2013). Methodology of Research in Social Sciences. Mumbai: Himalaya Publishing House.

7.Majhi, P. R., &Khatua, P. K. (2013). Research Methodology (Concepts, Methods, Techniques and SPSS). Mumbai: Himalaya Publishing House.

8.Srivastava. T. N and RegoShailaja (2012), Business Research Methodology, Tata McGraw Hill Education Private Limited, New Delhi.

9.Bajpal, N. (2017). Business research methods. New Delhi: Pearson.

 

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Journal review and problem identification     

1,2 & 3

25

100%

25

CIA2

Hypothesis Formulation, Questionnaire Design  & Sample Design

3,4 & 5

20

100%

20

CIA3

Data collection and Analysis

5& 6

20

100%

20

CIA4

Construct a research report and Presentation

 7

50

60%

30

Class participation

5

100%

5

TOTAL

100

BBH434 - INFORMATION SYSTEMS AND E-BUSINESS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Information systems (IS) are vital organizational resources and constitute an integral part of managerial decision making. It is important to understand how managers can effectively utilize IS to achieve organizational goals. Accordingly, the objective of this course is to train students to identify and resolve managerial issues surrounding the use of IS in organizations. The purpose of this course is to provide the fundamentals associated with the information systems in a business perspective. These fundamentals are business concepts in which the influence of information systems has made some change or brought in new concepts. The course also gives insights on current technology that aids business decision making

Course Outcome

CO1: Relate the theoretical knowledge of Information Systems with real world data systems

CO2: Apply data management tools to solve data warehousing issues.

CO3: Analyze Information systems perspectives alongside emerging technologies

CO4: Identify practical application areas of e-business models and technologies

CO5: List out the ethical perspectives involved in data management.

Unit-1
Teaching Hours:6
FOUNDATION OF INFORMATION SYSTEMS
 

Concept of Information system, Role of Information System in Business, Trends in Information System, Types of Information System, Components of Information System, Information System Resources, Information System Activities, Business Process, Role of Information Systems function in Business

Unit-2
Teaching Hours:9
DATA RESOURCE MANAGEMENT
 

DBMS-Concepts-Models-Latest Trends-Business Intelligence Infrastructure-Data Warehouse, Analytical Tools, OLAP, OLTP, Data Mining, Web Mining, Text Mining-Information Policy for managing firm’s data resources.

Unit-3
Teaching Hours:9
EMERGING TECHNOLOGIES
 

 

Digital Transformation-Importance of digital transformation in today’s business Scenario-Overview of Emerging technologies- Data to Analytics to Machine Learning to Artificial Intelligence, Connected Clouds (public, private and Hybrid), Augmented Reality, Internet of Things (IoT), Big Data, Industry 4.0-Future Technologies.

Unit-4
Teaching Hours:9
E-BUSINESS
 

Introduction-Cross Functional Enterprise Application and Architecture-Functional Business Systems-IT in business: Marketing Systems, Interactive Marketing, Targeted Marketing, Sales Force Automation, Manufacturing Systems, Computer Integrated Manufacturing, Human Resource System, HRM and Internet, HRM and Corporate Intranet, Financial Management Systems.

Unit-5
Teaching Hours:9
E-COMMERCE
 

E-Commerce Today-New E-commerce (SMAC)-Key concepts in E-Commerce-Ecommerce Types-Business Models-Revenue Model-Social E-commerce and Social Network Marketing-E-Payment Systems.

Unit-6
Teaching Hours:9
M-COMMERCE
 

Emerging mobile digital platform- Evolution of M-commerce, M-commerce applications, Challenges of M-commerce, Components of mobile commerce, Payment Systems, Growth of M-commerce and its effect on business.

Unit-7
Teaching Hours:7
Ethical and Social Challenges in Information Systems
 

Ethical and social issues connected with systems-legal issues, privacy issues, ethical issues, Accountability and liability issues, Internet challenges to privacy- Information Act in India.

Text Books And Reference Books:

Laudon & Laudon (2019). Management Information Systems in Digital Era. Pearson Publications. UK.

Essential Reading / Recommended Reading

O’Brien James A, Marakas M George (2015). Management Information Systems. McGraw-Hill Publishers, India

Evaluation Pattern

MSE & ESE QP Patterns:

Duration: 2 Hrs                                                                                   Max Marks: 50

(Only Application Oriented Questions) 

Section A: 3*5=15 marks (3 Questions are to be answered out of 5)

Section B: 2*10=20 marks (2 Questions are to answered out of 3)

Section C: 1*15=15 marks (Case study-Compulsory Question)

BBH435 - COMPANY LAW AND CORPORATE GOVERNANCE (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Legal framework is an important constituent of any business undertakings in general and of company form of business entities in particular. No corporate entity can effectively function and survive without meeting its legal obligation. In addition to these, concepts, theories and best practices relating to Corporate Governance are perhaps the most significant and all-pervasive amongst various legal formalities. In this background, a course titled ‘Company Law and Corporate Governance’ is introduced in BBA programme. This course is structured to introduce provisions of Company Law in India and Corporate Governance practices. It covers the requirements of Companies Act, 2013 with respect to Formation, Managing and Winding up of a Company. In addition, it also deals with various theories and practices of Corporate Governance based on recommendations of various Committees. It also deals with Internal Control System and Disclosure and Reporting Requirements of a company.

Course Objectives:

  • To introduce the learners to Companies Act 2013 along with the history and development of company laws in India
  • To import knowledge on nature, types and formation of company of joint stock companies in India as per Companies Act 2013
  • To facilitate the students in knowing the rules and regulations relating to management of company.
  • To enable the students to know rules and regulations relating to winding up of company.
  • To familiarize the learners with evolution and need for corporate governance including various theories of Corporate Governance and recommendations of various Committee.
  • To make the students to understand Internal Control System, Disclosure and Reporting Requirements. 

Course Outcome

CO1: Differentiate the various types of companies based on their features.

CO2: Incorporate joint stock companies in SPICe+ of MCA

CO3: Adhere the provisions of the Act with regard to Company Management and Meeting

CO4: Apply the provisions of the Act in connection to Winding up of a Company.

CO5: Appreciate the relevance of Corporate Governance practices based on various theories of and committees on corporate governance.

Unit-1
Teaching Hours:8
Introduction to Company Law
 

Introduction, Development of Company Law, Objects of Companies Act, Meaning and definition of Company, Special features of Co. Kinds of Companies Features of various types of companies, Differences between Private and Public companies, Punishment for improper use of “Limited” or “Private Limited” .

Unit-2
Teaching Hours:10
Formation of a Company
 

Introduction - Incorporation of a Company - Role of Promoters - Memorandum of Association, Contents and alteration of Memorandum of Association - Doctrine of Ultra vires - Articles of Association and its contents - Difference between Memorandum of Association and Articles of Association - Doctrine of Constructive Notice - Doctrine of Indoor Management – Exceptions to Doctrine of Indoor Management - Certificate of Incorporation and Commencement of Business - Prospectus and its contents - Statement in lieu of Prospectus – Understanding SPICe+ of MCA in registering a company in India

Unit-3
Teaching Hours:12
Company Management and Meetings
 

Introduction - Meaning, Definition, Rights and Duties of managerial personnel - Appointment of key managerial personnel - Directors - Types of directors - Position, Powers, Duties and Liability of Directors, Appointment, Removal and disqualification of Directors - Types of Committees - Managerial Remuneration - Auditor – Role, Appointment and Rotation - Company Meetings - Meetings of Board of Directors – Meetings of Shareholders – Statutory Meeting – Annual General Meeting – Extraordinary General 

Unit-4
Teaching Hours:10
Winding Up of a Company
 

Introduction - Meaning and Definition - Types of winding up - Winding up by the Court - Voluntary winding up - Winding up subject to the supervision of the Court - Company Liquidator - Meaning and Definition - Appointment, Duties, Powers and Liabilities of Liquidator - Preferential payments - Overriding preferential payments - Settlement of list of contributories and application of assets - Removal and Replacement of Liquidator - Effect of winding up order - Stay of suits, etc., on winding up order - Consequences of winding up - Audit of Company Liquidator's accounts - Final meeting and dissolution of company

Unit-5
Teaching Hours:6
An Overview of Corporate Governance
 

Introduction - Role and purpose of Corporation - Concept of Corporate Governance - Definitions of Corporate Governance - History of Corporate governance - Issues in Corporate governance - Need and Importance of Corporate governance - Theories of Corporate Governance - Stewardship theory, Agency theory, Stakeholder theory - Committees and their recommendations on Corporate Governance - Cadbury Committee, Sarbanes- Oxley, Naresh Chandra Committee, Kumar Mangalam, Birla Committee, Narayana Murthy Committee, Kotak Committee and Shri Uday Kotak Committee

Unit-6
Teaching Hours:6
Internal Control
 

Introduction – Meaning and Objectives of Internal Control - Role and importance of Management and Auditor in Internal Control - Mechanism of internal control system - Corporate Governance and Internal Control. 

Unit-7
Teaching Hours:8
Disclosure and Reporting Requirements
 

Introduction – Disclosures as per the Companies Act, 2013 – Disclosures - Financial and Non Financial- Financial and Operating Results, Company objectives, Ownership, Related party transactions, Board, Remuneration of the boards, Risk Factor.

Text Books And Reference Books:

Core Text:

N.D.Kapoor on Company Law, Charles Wild and Stuart Weinstein Smith and Keenan, Company Law, Pearson Longman, 2009

Essential Reading / Recommended Reading

Reference Books:

1. C.A.Kamal Garg, Bharat's Corporate and Allied Laws, 2013

2. Institute of Company Secretaries of India, Companies Act 2013, CCH Wolter Kluver Business, 2013

3. Lexis Nexis, Corporate Laws 2013 (Palmtop Edition)

4. Avtar Singh : Company Law

Evaluation Pattern

Component

 

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

20

20 %

20

CIA2

25

25 %

25

CIA3

20

20 %

20

ESE

30

30 %

30

Attendance

05

5%

5

Total

100

100%

100 marks

BBH461A - ENTREPRENEURIAL LEADERSHIP (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course demonstrates role of leadership in starting and building a successful venture. It addresses the leader as the central focus of a business organization whose characteristics, traits, behaviors, relationships determine the growth of an organization and its interaction with the environment

 

.

o   To impart a learning about the leader in oneself

o   To nurture and develop entrepreneurial leadership skills

o   To create an ethical business leader

o   To develop environmental and societal consciousness in running a venture

Course Outcome

CO-1: Identify the leader in oneself

CO-2: Demonstrate entrepreneurial leadership skills

CO-3: Develop ethical and environmentally conscious business ventures

Unit-1
Teaching Hours:8
Introduction
 

Meaning, The four essential base camps of entrepreneurial leadership path, Intentional Entrepreneurial Action Model

Unit-2
Teaching Hours:10
The New Way of Thinking: Developing Cognitive ambidexterity
 

Cognitive ambidexterity - The underlying mental model of the entrepreneurial leader, Creation Logic in innovation, Prediction logic –Analytics for entrepreneurial thinking

Unit-3
Teaching Hours:10
A New World View
 

Defining SEERS - Social, Environmental and economic responsibility and sustainability, Sustainability  metrics, The financial challenge – Reconciling social and environmental value with shareholder value

Unit-4
Teaching Hours:8
Leader as Social architect
 

Creating vision and strategic direction, shaping culture and values, leading change

.

Unit-5
Teaching Hours:9
Ethical Leadership
 

Ethical leadership, contemporary trends and issues in leadership, Business Leadership, Sports leadership, Political Leadership analysis of ethical orientation

Text Books And Reference Books:

Danna Greenberg Kate McKone-Sweet H. James Wilson (2011) The New Entrepreneurial Leader, Berrett-Koehler Publishers, Inc,California

Essential Reading / Recommended Reading

1. Joel Peterson(2020).Entrepreneurial leadership, Harper Collins Leadership, USA

2. Ana Tur Porcar and Domingo Ribeiro Soriano(2018), Inside the Mind of the Entrepreneur, Springer International Publishing AG

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA1

Individual/Group Assignment

 

1

10

 

 

 

 

10

20%

20

CIA2

Mid-term

1,2,3

50

25%

25

CIA3

Individual/Group Assignment

 

 

4

20

20%

20

ESE

 

4,5

50

25%

25

Attendance

 

 

 

 

05

TOTAL

 

 

100

BBH461B - SOCIAL ENTREPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course intends to introduce students to the concept of social entrepreneurship, theory and emerging activities and real time ventures of social entrepreneurship.  This course will enable students to understand grassroots problems of the society and how to engage with social causes which can be solved through social innovations and collective efforts of all stake holders.

 

.

Course Objectives:

·         To impart an understanding on the fields of social entrepreneurship and social intrapreneurship

·         To understand the process of creating social ventures and interact with social entrepreneurs who have used their creative and business skills to address and solve social and environmental issues.

·         To enable an understanding on developing sustainable and profitable ways of managing a social venture

 

Course Outcome

CO-1: Define a social problem

CO-2: Examine and understand the source and root of a social problem.

CO-3: Develop solution

CO-4: Explain contextual realities

Unit-1
Teaching Hours:7
Introduction To Social Entrepreneurship
 

Introduction, Definition of social entrepreneurship, origins and development of the concept ; models of social change; intersection of the fields of entrepreneurship and social change; Models of Social entrepreneurship, Characteristics of a social entrepreneur. Myths about social entrepreneurship

Unit-2
Teaching Hours:10
Building Public Compassion
 

Public Compassion as the: Groundwork for Success, Meaning- compassion, compassion is everybody’s responsibility, Breaking Down Exclusionary Social Distance, Attachment: Emotional Bonds and Public Compassion, Spreading Public Compassion: The Clarity of Social Insight

Unit-3
Teaching Hours:10
Communicating for Social Change
 

Communicating in the Social Enterprise – The etiquette of communication, communicating in small groups, communicating in hierarchies, Communication in Social Development – Development communication vs. communication for social change, basics of participatory democracy, communicating trends and tipping points

Unit-4
Teaching Hours:8
Using Trends to Harness the Next Big Things
 

Identifying Major Trends Facing the World Today, Issues Arising from the Major Trends, Trends in Social Responsibility and Corporate Social Responsibility- social impact assessment, ethical investing

                                                               

Unit-5
Teaching Hours:10
Establishing Social Venture
 

Finding Your Focus: Civil Society’s Many Faces, The Ground Floor: Doing the Initial Planning, For-Profit and Nonprofit: Considering Your Options, Funding Nonprofits, Creating Your Brand.

Text Books And Reference Books:

1.       Mark B. Durieux, Robert A. Stebbins(2010).Social Entrepreneurship for dummies, Wiley Publishing Inc

2.       Satish Modh & Nisha pandey,2019. Building a Model of change: Achieving Sustainability Through Social Entrepreneurship

Essential Reading / Recommended Reading

Brinckerhoff ,P.(2014). Social Entrepreneurship The Art of Mission-Based Venture Development,  Wiley.

 Brooks,A.C.(2007). Social Entrepreneurship: A Modern Approach to Social Value Creation,  Prentice hall

Bornstein,D. (2007).How to Change the World: Social Entrepreneurs and the Power of New Ideas, Oxford University Press

Evaluation Pattern

Evaluation Pattern

CIA - Evaluation Pattern

Individual Assignment

Group Assessment

Mid Semester

20

20

25

Mid Semester Examination

Section A

Section B

Section C

Total

2X10=20

1X15=15

1X15=15

50

End Semester Examination

Section A

Section B

Section C

Total

2X10=20

1X15=15

1X15=15

50

 

BBH461C - PRINCIPLES OF LEAN START-UPS (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: A scientific approach to creating and managing startups and get a desired product to customers' hands faster.

Course Objectives: This course attempts

·         To enable students to understand  how to drive a startup

·         To equip students on how to grow a business with maximum acceleration

·         To introduce strategies of scaling up business

Course Outcome

CLO-1: Demonstrate an understanding on basic principles of Lean Startup methodology

CLO-2: Demonstrate skills to reduce startup failure

CLO-3: Apply acceleration process of scaling startup

Unit-1
Teaching Hours:7
Introduction
 

Orgin of lean startup, what is Lean? , Why start Ups fail? , Principles of Lean, The Lean startup process

Unit-2
Teaching Hours:10
Lean Manufacturing
 

Introduction to Lean manufacturing , Lean practices - Kanban, Value steam mapping, Kaizen, Principles of Lean manufacturing

Unit-3
Teaching Hours:10
Agile Leadership
 

Agile leadership – Meaning, Learning agility, empathy, thoughtful decisiveness, Digital literacy Agile and Digital society

Unit-4
Teaching Hours:8
Lean UX
 

Introduction to Lean UX, Process, Lean UX canvas model, Team organization

Unit-5
Teaching Hours:10
Creating MVP
 

Meaning , significance, Creating an MVP, Creating an MVP to understand value, understand implementation, The truth curve Case studies : Dropbox  , Wealthfront , Votizen

Text Books And Reference Books:

1.       Eric Ries (2011).The Lean Startup.Crown Publishing group

2.       Gothelf,Jeff and Josh Seiden.Lean UX:Designing Great Products with Agile Teams.O’Reilly Media .2016

Essential Reading / Recommended Reading

http://theleanstartup.com/casestudies

Evaluation Pattern

CIA - Evaluation Pattern

Group Assignment

Group Presentation

Mid Semester

20

20

25

Mid Semester Examination

Section A

Section B

Section C

Total

3X5=15

2X10=20

1X15=15

50

End Semester Examination

Section A

Section B

Section C

Total

3X5=15

2X10=20

1X15=15

50

BBH461D - SOCIAL FINANCE (2022 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:This course deals with the various forms of financial products that are helpful in providing finances to social finance stakeholders. It also helps to understand the role of microfinance in the social finance area. It enables the students to know how companies in the social sector create sustainable social value while working profitably. This course provides scope for gaining benefits from the innovations in the field of social finance. It helps to develop skills needed for using crowdfunding.

Course Objectives: The course will help students understand the concept of impact investing and shift the focus of young entrepreneurs’ for-profit business model to social entrepreneurship. This course will provide a comprehensive framework to students on social issues and try to come up with innovative business ideas that have a strong social mission embedded in their business operations. Thus to create “market ready” social enterprises.

Course Outcome

CO1: To facilitate students to understand the concept of social finance and stake holders

CO2: To know the impact of investing in social finance sources and shift the focus of young entrepreneurs? for-profit business model to social entrepreneurship

CO3: To provide a comprehensive framework to students on social issues and try to come up with innovative business ideas that have a strong social mission embedded in their business operations in order to create ?market ready ?social enterprises.

CO4: To Outline the process of crowdfunding in social finance

Unit-1
Teaching Hours:9
Introduction to social finance
 

Meaning, Definitions, Concepts of Social Finance, Stakeholders of social finance, Advantages, and Disadvantages of Social finance. The legal framework of social finance, Future of Social Finance, Spectrum of social finance, The lifecycle of social finance, Instruments of Social Finance,

Unit-2
Teaching Hours:9
Microfinance and Social Financial Inclusion:
 

Introduction – Meaning, Definition, Features of Microfinance - Stakeholders in MicrofinanceStakeholders’ Demand for the financial products, Role of the traditional financial system in meeting the demand.   Recent innovations in the financial markets for the stakeholders. Pro-poor financial innovations, pro-poor urban finance, Role of social finance in financial inclusion

Unit-3
Teaching Hours:9
Micro Enterprise Financing Innovations:
 

Introduction - Meaning of Micro Enterprises - Objectives of Micro Enterprises, Financing to Micro Enterprises in India - Financial constraints faced by microenterprises – Institutional, and legal constraints restricting access to finance - Financial market innovations supporting SME finance - Credit Scoring Model -Credit Information for Microenterprises  - Securitization, leasing, factoring, value chain lending - Financing startup and venture capital - Credit guarantee mechanisms,  micro-loans – Govt support and Schemes of SIDBI to micro-enterprises - SME Exchange in India.,

Unit-4
Teaching Hours:9
Social Enterprise and Impact Investing:
 

Introduction – Meaning, Definition, and Features of social enterprises and impact investing - Social enterprises in India - Capital for social enterprises- Venture capital and private equity, - Equity Infusion - Strategies adopted by investors in social enterprises -Sustainable Social Value Creation - Profitability and issues related to profitability in social enterprises - balancing the needs of investors and social entrepreneurs – Measurement of the social impact of impact investing 

Unit-5
Teaching Hours:9
Crowd Funding:
 

Introduction – Meaning, Definition, Features of  Crowdfunding -  Origin and development – Legal status of crowdfunding – Major Crowdfunded projects in India and other countries – Types of Crowdfunding –Legal framework for Crowdfunding - SEBI Guidelines on crowdfunding.

Text Books And Reference Books:

O.C. Rana and Hem Raj (2016) Himalaya Publishing House,Micro Finance

 

Essential Reading / Recommended Reading

Alex Nicholls, Rob Paton, and Jed Emerson(2015) , Oxford University Press, Social Finance

www.citi.groups.com social finance report

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total Marks in Final Grade

CIA 1 A

 Project proposal on social finance

 

10

10%

10

CIA 1 B

Review of literature

 

10

10%

10

CIA 2

Data Collection

 

20

10%

20

CIA 3

Result Discussion                         

 

20

20%

20

CIA 4

Research Report Submission

 

30

30%

20

CIA 5

Viva Voce

 

20

20%

20

TOTAL

 

 

100

VBBH411 - KNOWLEDGE APPLICATION SKILLS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:0

Course Objectives/Course Description

 

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Course Outcome

CO-1: Students will learn the purpose and benefits of using statistical software programs such as SPSS for managing and analyzing data.

CO-2: Students will gain critical hands-on experience using various features of SPSS software database design and perform descriptive and inferential statistical analysis.

CO-3: Complete mini project with application of SPSS for analysis.

CO-4: Choose appropriate statistical techniques/tools to address specific business problems.

Unit-1
Teaching Hours:5
Data Analysis using SPSS -I
 

Introduction to SPSS: general description, functions, menus, commands , SPSS file management, Manual input of data , Automated input of data and file import ,Defining variables

Unit-2
Teaching Hours:5
Creating data sets
 

creating a new data set, measurement scales,  Descriptive statistics analysis- Frequencies ,Descriptive ,Explore , Crosstabs ,Charts, validation, Statistical significance

Unit-3
Teaching Hours:5
Hypothesis testing
 

Hypothesis testing ,Types of Hypothesis, P-value, Normality tests, Means, Validation of data, Interpretation-meaning, techniques of interpretation.

Unit-4
Teaching Hours:5
Data Analysis using SPSS:-II
 

Types of inferential tools, T-test – independent and paired sample test

Unit-5
Teaching Hours:5
Anova testing
 

One-way ANOVA, chi-square testing, correlation analysis

Unit-6
Teaching Hours:5
Regression analysis
 

Regression(Simple, multiple linear regression, Logistic , ordinal regression and multinomial regression).

Text Books And Reference Books:

1.      Chawla, D., & Sondhi, N. (2011). Research Methodology: Concepts and cases. New Delhi: Vikas Publishing House

2.      Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.

Essential Reading / Recommended Reading

1.      A.K.P.C.Swain(2010),A text book on Research Methodology, Kalyani Publishers, 3rd edition.

Evaluation Pattern

Subject teachers will do class activities for assessment after each module.

BBA531 - STRATEGIC MANAGEMENT (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

 

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.

Course Outcome

CLO 1: Explain the strategy adopted by the companies in response to environmental changes.

CLO 2: Illustrate the manner in which strategic and competitive advantage is developed.

CLO 3: Explain various methods and techniques for internal analysis.

CLO 4: Determine how positioning of the firm in the industry help to determine the competitive advantage.

CLO 5: Outline the tools and technique for strategic analysis to understand different business strategies.

Unit-1
Teaching Hours:6
Strategic Planning and Strategic Management
 

Defining strategy- levels at which strategy operates- approaches to strategic decision making, the strategic management process- Strategic intent: Vision, mission and objectives

Unit-2
Teaching Hours:11
Environmental and Industry Analysis
 

The organizations environment- External and internal environment, components of external and internal environment- Environment scanning- Organizations responses to the environment, A framework for industry analysis, Michael porter’s analysis- usefulness of Industry analysis- Competitive analysis: Forces shaping competition in an industry- interpreting the Five force models- Strategic group, and competitor analysis- Internal analysis: Resource based strategy- the resource based view, Resources- capabilities and competencies- approaches to internal analysis

Unit-3
Teaching Hours:6
Strategy Formulation and Choice
 

Corporate level strategy: Introduction- The balanced scorecard- Grand strategies- Growth/Expansion strategy- Diversification Strategy- Stability strategy- Retrenchment strategy- combination strategy, BCG matrix, Global Strategies for corporates– Objective and modes of entry

Unit-4
Teaching Hours:7
Corporate Restructuring
 

The concept of corporate restructuring- the process of restructuring- mergers and acquisition- takeovers- cooperative strategies- Reasons for strategic alliances- risks and costs of strategic alliances

Unit-5
Teaching Hours:8
Strategy Implementation and Functional Strategies
 

Issues in strategy implementation- Activating strategy and resource allocation- strategy-structure relationship- the functional structure- divisionalisation- Functional level strategies:

Operational strategy, financial strategy, marketing strategy and Human resource strategy 

Unit-6
Teaching Hours:9
Behavioral Implementation
 

Corporate governance and strategic management- strategic leadership- corporate culture and strategic management- corporate politics and power- personal values and business ethics

Unit-7
Teaching Hours:6
Strategic evaluation and control
 

Importance, barriers- evaluation criteria- strategic control- operational control- evaluation techniques for operational control- characteristics of an effective control system

Unit-8
Teaching Hours:7
Strategy and technology management
 

Designing a technology strategy- Technology forecasting and R & D Strategies- Strategies for acquisition and absorption of technology- Social audit

Text Books And Reference Books:

Rao, V.S.P., & Krishna, V.H., (2013).Strategic Management: Text and Cases. New Delhi: Excel Books.

Essential Reading / Recommended Reading

1.     Amason, A.C. (2011). Strategic Management :From theory to Practice(1st ed.). New York: Routledge. 

2.     Barney, J.B. &Hesterly, W.S.(2011).Strategic Management & Competitive Advantage: Concepts & Cases(4th ed.). Prentice Hall.

3.     Dess, G., Eisner, A., Lumpkin, G.T., &Namara, G.M. (2011).Strategic Management: creating competitive advantages (6thed.).McGraw Hill Education.

4.     Hill, C.W.L., & Jones, G.R. (2012). Strategic Management-An Integrated Approach (10thed.).South Western: Cengage Learning.

Evaluation Pattern

Component of Final Grade

Description

Units

Max Marks

Weightage

Total marks in final grade

CIA 1

Group Assignment

1,2

20

100%

20

CIA 2

Mid Semester Examination

1,2,3,4

50

50 %

25

CIA 3

Individual Assignment

5

20

100%

20

ESE

End Semester Examination

5,6,7

50

60%

30

Attendance

 

 

5

100 %

5

Total

 

 

 

100%

100

BBA532 - TAXATION LAWS (2021 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

·         To equip the students with proper understanding about law and practice of Income Tax in India

·         To impart the knowledge and understanding about law and practice of Goods and Service Tax in India.

·         To comprehend with tax laws and its application in taxation management

  •   To connect the students with law and practice of Customs Duty in India

Course Outcome

CO1: Outline the tax laws and practice of income tax in India

CO2: Analyze simple fact situations and recognize Income tax implications on it.

CO3: Apply basic tax concepts to situations in appropriate format

CO4: Show calculation of total customs duty.

Unit-1
Teaching Hours:5
Introduction to Taxation
 

Legal enactments governing Income Tax in India, An overview of basic Concepts- Assessee, Person, Assessment Year, Previous Year, Agricultural Income, Income, GTI, Total Income, Average Rate Of Tax. Determination of residential status, Kinds of income, incidence of tax.

Tax free incomes. Capital and Revenue Expenditure. Comparison between Tax structure in India and other countries. (Self-study)

Unit-2
Teaching Hours:8
Income from Salary