CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
BBA (Finance and Marketing Analytics/Honours/Honours with Research)
Academic Year  (2024)

 
1 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-1 MANAGEMENT AND BEHAVIOURAL PROCESS Major Core Courses 4 4 100
BBA102-1 FINANCIAL ACCOUNTING Major Core Courses 4 4 50
BFMA101-1 FOUNDATIONS OF BUSINESS ANALYTICS Major Core Courses 4 4 100
BFMA161-1 INTRODUCTION TO STATISTICAL ANALYSIS Skill Enhancement Courses 2 2 50
COM141 FUNDAMENTALS OF ACCOUNTING Multidisciplinary Courses 3 3 100
COM142 BRAND MANAGEMENT Multidisciplinary Courses 3 3 100
COM145 CREATIVE ADVERTISEMENT Multidisciplinary Courses 3 3 100
CSC141 PROGRAMMING IN C Multidisciplinary Courses 3 3 100
CSC145 UNIX OPERATING SYSTEM Multidisciplinary Courses 3 3 100
CSC146 INTRODUCTION TO DATABASE MANAGEMENT SYSTEM Multidisciplinary Courses 3 02 100
ECO142 ECONOMICS OF CORRUPTION Multidisciplinary Courses 3 3 50
ECO143 DEMOCRACY AND ECONOMY Multidisciplinary Courses 3 3 50
ECO144 GLOBALISATION AND DEVELOPMENT Multidisciplinary Courses 3 3 50
ECO145 ECOLOGY AND DEVELOPMENT Multidisciplinary Courses 3 3 100
ENG181-1 ENGLISH Ability Enhancement Compulsory Courses 2 2 50
EST141B READING TECHNOLOGY IN/AND SCIENCE FICTION Multidisciplinary Courses 3 3 50
EST142 INTRODUCTION TO LINGUISTICS Multidisciplinary Courses 3 3 100
EST143 LITERATURE AND TECHNOLOGY Multidisciplinary Courses 3 3 100
EST144 LITERATURE, AESTHETICS, AND SOCIETY Multidisciplinary Courses 3 3 100
EST158 NARRATIVES OF CRIME AND CRIME CULTURE Multidisciplinary Courses 3 3 50
EST159 CREATIVE WRITING Multidisciplinary Courses 3 3 50
EST161 WRITING SKILLS FOR TOEFL IBT THROUGH COLLABORATIVE LEARNING Multidisciplinary Courses 3 3 100
EST162 AESTHETICS OF ART Multidisciplinary Courses 3 3 100
EST163 BOOK TO FILM ADAPTATION Multidisciplinary Courses 3 3 50
EST164 THE POWER OF STORYTELLING: FROM ANCIENT MYTHS TO VIRAL MEMES Multidisciplinary Courses 3 3 50
KAN081-1Y FOUNDATIONAL KANNADA Ability Enhancement Compulsory Courses 2 02 50
MED143 CELEBRITY PR Multidisciplinary Courses 3 3 100
PSY157 SCIENCE OF WELL-BEING Multidisciplinary Courses 3 3 100
PSY158 STRESS MANAGEMENT Multidisciplinary Courses 3 3 100
PSY161 MUSIC PSYCHOLOGY Multidisciplinary Courses 3 3 100
2 Semester - 2024 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA101-2 FINANCIAL MANAGEMENT - 4 4 100
BBA102-2 MARKETING MANAGEMENT - 4 4 100
BFMA101-2 INTRODUCTION TO PYTHON FOR DATA ANALYTICS - 4 4 100
BFMA161-2 FOUNDATIONS OF MANAGERIAL EFFECTIVENESS - 2 2 50
COM141 FUNDAMENTALS OF ACCOUNTING - 3 3 100
COM142 BRAND MANAGEMENT - 3 3 100
COM145 CREATIVE ADVERTISEMENT - 3 3 100
CSC141 PROGRAMMING IN C - 3 3 100
CSC145 UNIX OPERATING SYSTEM - 3 3 100
CSC146 INTRODUCTION TO DATABASE MANAGEMENT SYSTEM - 3 02 100
CSC151 PYTHON FROM SCRATCH - 3 3 100
CSC154 CYBER SECURITY AND ETHICS - 3 3 100
ECO141 DESIGNING POLICIES FOR SUSTAINABLE DEVELOPMENT - 3 3 50
ECO142 ECONOMICS OF CORRUPTION - 3 3 50
ECO143 DEMOCRACY AND ECONOMY - 3 3 50
ECO144 GLOBALISATION AND DEVELOPMENT - 3 3 50
ECO145 ECOLOGY AND DEVELOPMENT - 3 3 100
ECO146 GENDER AND DEVELOPMENT - 3 2 50
ECO147 THINKING THROUGH THE ENVIRONMENT - 3 3 100
ENG181-2 ENGLISH - 3 2 100
EST141B READING TECHNOLOGY IN/AND SCIENCE FICTION - 3 3 50
EST142 INTRODUCTION TO LINGUISTICS - 3 3 100
EST143 LITERATURE AND TECHNOLOGY - 3 3 100
EST144 LITERATURE, AESTHETICS, AND SOCIETY - 3 3 100
EST158 NARRATIVES OF CRIME AND CRIME CULTURE - 3 3 50
EST159 CREATIVE WRITING - 3 3 50
EST161 WRITING SKILLS FOR TOEFL IBT THROUGH COLLABORATIVE LEARNING - 3 3 100
EST162 AESTHETICS OF ART - 3 3 100
EST163 BOOK TO FILM ADAPTATION - 3 3 50
EST164 THE POWER OF STORYTELLING: FROM ANCIENT MYTHS TO VIRAL MEMES - 3 3 50
EST165 CITY SCAPES: READING BANGALORE HISTORY - 3 3 100
EST166 LITERATURE ON MONEY, MOTIVATION AND SELF HELP - 3 3 50
EST167 SCIENCE OF WELLBEING - 3 3 100
EST168 FILM STUDIES (ACTING) - 3 3 100
EST169 KANNADA CINEMA AND NATIVE CULTURE - 3 3 100
MAT142 APPLIED ARITHMETICS - 3 3 100
MAT143 MATHEMATICS FOR ECONOMICS AND BUSINESS - 3 3 100
MED 143 PUBLIC SPEAKING - 3 3 50
MED143 CELEBRITY PR - 3 3 100
PSY157 SCIENCE OF WELL-BEING - 3 3 100
PSY158 STRESS MANAGEMENT - 3 3 100
PSY161 MUSIC PSYCHOLOGY - 3 3 100
3 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA201-3 COST AND MANAGEMENT ACCOUNTING Major Core Courses 4 4 100
BBA202-3 HUMAN RESOURCE MANAGEMENT Major Core Courses 4 4 100
BFMA201-3 DATA MINING Major Core Courses 4 4 100
BFMA261-3 ANALYTICS FOR MARKETING Skill Enhancement Courses 2 2 50
BFMA262-3 DIGITAL TECHNOLOGY SOLUTIONS FOR BUSINESS Skill Enhancement Courses 2 2 50
FRE181-3 FRENCH Ability Enhancement Compulsory Courses 2 2 50
GER181-3 GERMAN Ability Enhancement Compulsory Courses 2 2 50
HIN181-3 BASIC HINDI Ability Enhancement Compulsory Courses 2 2 50
HIN282-3 HINDI (ADVANCED) Ability Enhancement Compulsory Courses 2 2 50
KAN282-3 KANNADA Ability Enhancement Compulsory Courses 2 2 50
SPA181-3 SPANISH Ability Enhancement Compulsory Courses 2 2 50
4 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
BBA201-4 STATISTICS AND RESEARCH METHODOLOGY - 4 4 100
BBA202-4 ENTREPRENEURSHIP DEVELOPMENT - 4 4 100
BBA291-4 ENTREPRENEURSHIP DEVELOPMENT PROJECT - 0 1 100
BFMA201-4 ADVANCED DATA ANALYTICS USING PYTHON - 4 4 100
BFMA202-4 CORPORATE ACCOUNTING - 4 4 100
BFMA261-4 ANALYTICS FOR FINANCE - 2 2 50
FRE181-4 FRENCH - 2 2 50
GER181-4 GERMAN - 2 2 100
HIN282-4 HINDI (ADVANCED) - 2 2 50
SPA181-4 SPANISH - 2 2 50
    

    

Introduction to Program:

The course offers the students opportunity to learn various aspects of finance and marketing analytics which has a define edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decision on the challenges of the global economy.

Students will acquire the skill and acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc. 
In addition to developing research skills, students pursuing their 4th year in Honours with research will also be eligible to apply for PhD programs around the world.

 

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLG1: PLG1 Social Responsibility and Ethical Sensitivity Our students will be aware of and sensitive to social and ethical issues in the world

PLG2: PLG2 Functional Knowledge and Application Our students will be able to demonstrate knowledge of business from a holistic and cross-functional perspective

PLG3: PLG3 Communication Our students will be able to communicate in a professional manner

PLG4: PLG4 Problem Solving (UG) Our students will be equipped to solve problems in a scientific manner

PLG5: PLG5 Data-driven business proficiency

Programme Specific Outcome:

PSO1: Demonstrate the ability to collect, analyze, and interpret complex data sets across domains

Programme Educational Objective:

PEO1: Master the techniques for analyzing financial data, enabling strategic financial decision-making within organizations.
Assesment Pattern

CIA 1 - 20 M

CIA 2 - 50 M

CIA 3 - 20 M

End Semester - 50 M

Examination And Assesments

CIA 1 - 20 M

CIA 2 - 50 M

CIA 3 - 20 M

End Semester - 50 M

BBA101-1 - MANAGEMENT AND BEHAVIOURAL PROCESS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: The dynamic business environment, compels managers to perform a challenging role in steering the organizations’ success to new heights. This comprehensive introductory course has been designed to provide valuable insights into the functions of modern-day managers. It focuses on developing an understanding about managing human behaviour at the workplace, across individual, group and organizational levels. By focusing on the challenges and opportunities relating to organizational behaviour, it enables the learners to cater to local, regional and global needs, and gather skills that upholds professional ethics and ensures employability in the corporate world.

Course Objectives: 

  • To explain the basic concepts and theories in management.
  • To examine the broad functions of management.
  • To assess the impact of challenges posed by diversity and ethics on organizational behaviour.
  • To analyse work behaviours in the context of personality, learning, attitude, perception, motivation and leadership styles.
  • To determine the dynamics of group behaviour that creates a positive culture.

 

Course Outcome

CO1: Summaries the essential concepts and theories in management.

CO2: Examine the managerial functions having an impact on organizational effectiveness.

CO3: Evaluate the impact of challenges posed by diversity and ethics on organizational effectiveness.

CO4: Examine the work behaviours in the context of personality, learning, attitude, perception, motivation and leadership styles.

CO5: Assess group behavioural practices for a positive organizational culture.

Unit-1
Teaching Hours:10
INTRODUCTION TO MANAGEMENT
 

Definition – nature, process and significance of management – Role of managers – Managerial Skills – Theories of Management: Classical Management Theories – F.W. Taylor’s Theory of Scientific Management, Fayol’s 14 Principles of Management; Behavioural Management Theory – Hawthorne Studies; Systems Theory, Contingency Theory - Functions of Management. 

 

Unit-2
Teaching Hours:10
PLANNING AND ORGANISING
 

Planning - Nature and Importance of Planning- Types of Plans - Levels of Planning - Steps in planning - Management By Objective (MBO)–Management By Exception (MBE) - Organizing - Nature and purpose - Principles of Organization - Delegation, Centralization, Decentralization - Organizational Structure – Concept and Types – Simple, Functional, Line and Staff, Matrix, Boundaryless, Team, Virtual. 

 

Unit-3
Teaching Hours:5
CONTROLLING
 

Controlling - Concept, Nature and Importance - Essentials of Control - Requirements of an Effective Control System – Techniques of Managerial Control.

 

Unit-4
Teaching Hours:8
INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
 

Definition of Organizational Behaviour, Applications of management principles in OB, Contribution from other disciplines, OB Model - Individual, Group and Organisational Level. Challenges and Opportunities in organizational behaviour, Ethical behaviour at workplace.

 

 

Unit-5
Teaching Hours:10
UNDERSTANDING INDIVIDUAL BEHAVIOUR
 

Personality - Meaning, Determinants of Personality, The Big Five Personality Model, Learning: Meaning of Learning; Theories of Learning- Classical Conditioning, Operant Conditioning, Cognitive Theory, Social Learning Theory, Attitude-Components of Attitude- ABC model, Work Attitudes - Job Satisfaction and Organisational Commitment and its dimensions, Fostering positive attitude. Perception: Meaning, Perceptual Process; Common Shortcuts in Judging Others.

 

Unit-6
Teaching Hours:10
MOTIVATION AND LEADERSHIP
 

Motivation- Meaning, Basic Motivational Process, Motivation Theories- Maslow’s Need Hierarchy, Dual Factor Theory, Victor Vroom’s Expectancy Model. Leadership and Management, Trait Perspective of Leadership, Behavioural Perspective- Managerial Grid; Situational Leadership, Contemporary Perspectives-Transformational, Transactional, Charismatic Leadership, Servant leadership, Shared Leadership.

 

Unit-7
Teaching Hours:7
GROUP DYNAMICS & CULTURE
 

Group – Meaning, Types, Functions, Tuckman’s Model, Group Dynamics, Threats to Group Effectiveness- Organizational culture- meaning – Quinn and Cameron’s Organizational culture types - ways to learn organizational culture - Creating positive organizational culture. 

Text Books And Reference Books:
  • Essentials of Management, Harold Koontz, Heinz Weihrich, Mark V. Cannice, Graw Hill 8e, 11/e, 2020
  • Stephen P. Robbins, Timothy A. Judge and Neharika Vohra (2018), 18th Ed. Organizational Behaviour. Pearson Education Asia.
Essential Reading / Recommended Reading
  • Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi: Prentice Hall India
  • Fred Luthans (2017). Organizational Behaviour: An Evidence - Based Approach, 12th Ed. McGraw Hill Education.
  • Aswathappa, K. (2016). Organizational Behaviour (Text, Cases and Games), 12th Ed. Bangalore: Himalaya Publication.
  • Gupta, C. B. (2014). A textbook of organizational behaviour: With text and cases. New Delhi: S Chand & Company.
  • Daft, R. L. (2009). Principles of Management (1st edition), Cengage Learning.

 

Evaluation Pattern

CIA1          20 Marks

CIA2          25 Marks

CIA3          20 Marks

ESE           30 Marks

Attendance  5 Marks

BBA102-1 - FINANCIAL ACCOUNTING (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:50
Credits:4

Course Objectives/Course Description

 

Course Description: This course intends to introduce basic accounting principles and practices essential for managing business finances effectively and provide an overview of accounting standards and IFRS. It also deals with subsidiary books maintained in business organizations. The students will have knowledge about the fundamental accounting processes such as journalizing, ledger posting, preparation of trial balance and final accounts in sole trading business. Along with the practical application of the accounting process, the students will also learn the computerized system of preparing the accounts and accounting process on the Tally software. This course will be useful for all those who are desirous of having an understanding and application of financial dynamics of the business and become successful financial managers/entrepreneurs.

Course Objectives:

1.     To understand principles and concepts of accounting and outline the need of accounting standards/IFRS.

2.     To demonstrate knowledge of the accounting cycle process and its step-by-step preparation.

3.     To extend the knowledge of systematic maintenance of books of accounts to real-life business.

4.     To interpret Annual Financial statements of Sole proprietorship form of business.

5.   To prepare accounts and accounting processes using Tally software.

Course Outcome

CO1: Identifies the application of various principles and standards in preparing accounting statements.

CO2: Demonstrates knowledge of the accounting cycle process. / Analyze and record accounting transactions using appropriate methods.

CO3: Extend the knowledge of systematic maintenance of books of accounts to real-life business.

CO4: Interpret Annual Financial statements of Sole proprietorship form of business./ Create Trading and Profit and Loss accounts and Balance Sheets for sole trading concerns.

CO5: Preparation of accounts and accounting processes using Tally software.

Unit-1
Teaching Hours:9
Introduction to Accounting
 

Level of Knowledge: Conceptual

 

Accounting Concepts and Conventions, Accounting Practices, Generally Accepted Accounting Principles, Nature of Accounting, Accounting equation - Systems of Accounting, Process of Accounting transactions- types of Accounts, Rules of Accounting. Types of Accounting standards Need for IFRS, Ind AS and IFRS.

Unit-2
Teaching Hours:8
Accounting cycle & process
 

Level of Knowledge: Analytical

 

Journal - Meaning, features, simple and compound entries, Including recording of GST transactions, Capital and revenue expenditures, Capital and revenue receipts, Contingent assets and contingent liabilities, Preparation of ledgers and Trial balance.

Unit-3
Teaching Hours:10
Subsidiary books
 

Level of Knowledge: Analytical

Conceptual introduction to subsidiary books - Sales book, Sales return book, Purchases book, Purchase returns book, receivable book, payable book. Practical problems in Cash Book- Single column, double column, and three-columnar cash books.

 

Unit-4
Teaching Hours:8
Bank reconciliation statement
 

Level of Knowledge:  Analytical

Need for reconciliation and preparation of bank reconciliation statements.

 

Unit-5
Teaching Hours:8
Rectification of Errors
 

Level of Knowledge:  Analytical

 

Need for rectification of errors, types of errors, process of rectification, and accounting entries of rectification

Unit-6
Teaching Hours:12
Final Accounts
 

Level of Knowledge: Analytical

 

Preparation of Trading and Profit and Loss account and Balance Sheet of sole trading concerns.

Unit-7
Teaching Hours:5
Computerised Accounting
 

Level of Knowledge: Application

 

Introduction to the interface of Tally Prime, Creation of company, Creation of inventory groups and ledgers, voucher, types, and voucher entry, Creation of various accounting ledgers, Generating Trial Balance, income statement, and Balance sheet. 

Text Books And Reference Books:
  1. Maheshwari, S.N., Maheshwari, S.K. (2020). Advanced Accountancy1, New Delhi: Jain Book Agency.
  2. Shukla, M. (2020). Advanced Accounts, New Delhi, S Chand Group
  3. Radhaswamy, M & Gupta, R.L. (2020). Advanced Accountancy 2, New Delhi, Sultan Chand & Sons.
  4. Reddy, A. (2020). Fundamentals of Accounting, New Delhi, Himalaya Publishing House
  5. Gupta, A. (2020). Financial Accounting for Management: An Analytical Perspective, Noida, Pearson Education.
  6. Raman, B. S. (2014). Financial Accounting (1 st edi). I& II, New Delhi: United Publishers.
  7. Porter, G.A., & Norton, C.L. (2013). Financial Accounting (IFRS update) (6th edi), Cengage Learning.
  8. Jawahar Lal & Seema Srivastava (2013). Financial Accounting New Delhi: Himalaya Publishing House.
  9. Jain, S.P., Narang, K.L., Aggarwal, Simmi & Sehgal, Monika (2023). Fundamentals of Business Accounting (2 nd Revised Edition). New Delhi: Kalyani Publishers
Essential Reading / Recommended Reading
  1. Jain S.P., & Narang K L. (2020). Basic Financial Accounting I, New Delhi, Kalyani publishers.
Evaluation Pattern

Internal Assessment - 70%

CIA I & II - 20 Marks

Mid Semester Examination - 50 Marks

End Semester Examination - 30%

Examination - 50 Marks

BFMA101-1 - FOUNDATIONS OF BUSINESS ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The objectives of the course are to equip learners in understanding data attributes, data visualization and deriving insights through both descriptive and predictive analytical tools/frameworks. The course also investigates the functional applications of analytics. 

 

Course Objectives: 

                    To understand the requirements for data preparation

                    To understand the various analytical tools available for decision making

                    To gain exposure to various visualization tools 

                    To understand concepts and application of predictive modeling techniques

                    To identify applications for analytics in various domains/industries

Course Outcome

CO1: Prepare data for analysis

CO2: Assess datasets and apply relevant analytical tools to derive insights

CO3: Visualize data in an effective manner that facilitates decision-making.

CO4: Build predictive models using relevant analytical tools

CO5: Develop models/solutions for business problems associated with specific domains/industries.

Unit-1
Teaching Hours:10
INTRODUCTION TO ANALYTICS
 

Data – information – intelligence – knowledge approach, What is analytics, types of analytics, organization and source of data, the importance of data quality, popular tools used for analytics, Role of Data Scientist in Business & Society, Analytics Methodology.

Unit-2
Teaching Hours:8
DATA PREPARATION (MS Excel)
 

Data types – data collection – structured/unstructured data sources – government & private data resources/repositories - data scraping – data scrubbing- removing duplicates, treating missing values, identification & treatment of outliers – data cleaning – identification of primary key & foreign key - file formats for various analytical tools. 

Unit-3
Teaching Hours:8
DESCRIPTIVE ANALYTICS (MS Excel)
 

Descriptive statistics, Measures of Central Tendency, Measures of Dispersion, Skewness, Kurtosis, Pivot tables, and Cross tabulation. 

Unit-4
Teaching Hours:10
DATA VISUALIZATION (MS Excel)
 

Visualization tools, Tables, Charts, Advanced Data Visualization, Data Dashboards.

Unit-5
Teaching Hours:8
PREDICTIVE MODELING (MS Excel)
 

Simple linear regression model, assumptions, testing for normality, multicollinearity, Time Series Pattern, forecast, accuracy, moving averages, seasonality.

Unit-6
Teaching Hours:8
APPLICATIONS OF ANALYTICS
 

Marketing Analytics, Finance Analytics, HR Analytics, Operation Analytics, tools and case studies.

Unit-7
Teaching Hours:8
DECISION ANALYSIS (MS Excel)
 

Problem formulation - payoff tables, decision trees; Decision analysis without probabilities : optimistic approach, conservative approach and mini-max regret approach; Decision analysis with probabilities : expected value approach, risk analysis and sensitivity analysis; Decision analysis with sample information - expected value of sample information and expected value of perfect information.

Text Books And Reference Books:
  1. Camm, J. D., Cochran, J. J., Fry, M. J., Ohlmann, J. W., & Anderson, D. R. (2018). Essentials of Business Analytics (Book Only). Nelson Education
  2. James R. Evans, Business Analytics: Methods, Models & Decisions, 1st edi. Prentice Hall

 

Essential Reading / Recommended Reading
  1. RN Prasad, Seema Acharya, Fundamentals of Business Analytics, 2nd edit. Wiley
  2. U Dinesh Kumar, Business Analytics, 1st edition. Wiley
  3. Amar Sahay, Business Analytics Volume II – A Data-Driven Decision-Making Approach for Business, BEP
Evaluation Pattern

CIA 1 20 Marks

CIA 2 Mid Semester Exam  25 Marks

CIA 3 20 Marks

End Semester Exam

Practicals 

BFMA161-1 - INTRODUCTION TO STATISTICAL ANALYSIS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Business Statistics helps us to make business decisions under uncertainties. Such decisions must be objective and unbiased and based on quantitative data. This necessitates an analysis of data as well as understanding of statistical tools and models. With the business entities keen on making data-driven decisions it is essential for individuals working in this environment to possess skills to use appropriate statistical tools and techniques in order to make decisions backed by data.  

Course Outcome

CO1: Demonstrate data handling skills with clarity.

CO2: Outline the relevant concepts of Statistics to a given context/business scenario

CO3: Organize a problem/business data and conduct statistical treatment.

CO4: Evaluate data with appropriate statistical techniques.

CO5: Explain the correlation and regression coefficients

Unit-1
Teaching Hours:4
Introduction to Statistics
 

Importance and limitations of statistics. Meaning and difference between primary and secondary data, data collection methods. Methods of classifying data - quantitative, qualitative, geographical, chronological, Discrete and continuous frequency distribution.

Unit-2
Teaching Hours:5
Measures of Central Tendency
 

Meaning, measures of Central Tendency- Arithmetic Mean, Weighted Arithmetic Mean, median, mode, geometric mean and harmonic mean (only theory) and partition values- quartiles, deciles, percentiles. 

Unit-3
Teaching Hours:6
Measures of Dispersion and Skewness
 

Properties of dispersion - Range, Quartile Deviation, Mean Deviation from Mean and Median, Standard Deviation and coefficient of variation. Skewness-meaning, difference between dispersion and skewness, Karl Pearson’s  measures of skewness (Calculations in Excel/SPSS). 

Unit-4
Teaching Hours:5
Correlation and Regression
 

Meaning, Definition and Use of Correlation, Scatter diagram, Types of correlation, Karl Pearson’s correlation coefficient, Spearman’s Rank correlation, Probable Error. Regression- Meaning and utility of Regression analysis, Comparison between Correlation and Regression, regression lines –X on Y, Yon X, Regression Equations and Regression Coefficients (Calculations in Excel/SPSS).

Unit-5
Teaching Hours:10
Sampling Distribution and Introduction to Inferential statistics
 

Introduction to testing of Hypothesis: Procedure for testing hypothesis - Setting of Hypothesis -Null and alternative hypotheses, Estimation, Computation of Test statistics, - Types of errors in hypothesis testing - Level of significance - Critical region and value - Decision making.   Test of significance for Large and small sample tests, Z and t tests for mean and proportion, one-way ANOVA, Chi-square test for goodness of fit  (Calculations in Excel/SPSS).

Text Books And Reference Books:

Sharma J.K (2020) Business Statistics 5th edition Delhi: Vikas Publishing House

Essential Reading / Recommended Reading

 1.                Levin R. I.& Rubin D. S. (2014). Statistics for Management. Delhi: Pearson.

2.               Pillai & Bagavathi (2016) Statistics, Theory and Practice, S Chand Publishing

3.               SP Gupta (2017).Statistical Methods, Sultan Chand and Sons

 

4.               SC Gupta (2018). Fundamentals of Statistics, Himalaya Publishing House

Evaluation Pattern

Assignment / Submission

ENG181-1 - ENGLISH (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:7
1. The Happy Prince- Oscar Wilde 2. Sonnet 18- William Shakespeare
 
  • 1. The Happy Prince- Oscar Wilde
  • 2. Sonnet 18- William Shakespeare

Unit-1
Teaching Hours:7
Language
 

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

Unit-2
Teaching Hours:6
language
 

Sentence fragments, dangling modifiers, faulty parallelism,

Unit-2
Teaching Hours:6
1. Why We Travel-Pico Iyer
 

 Why We Travel-Pico Iyer 

Unit-3
Teaching Hours:4
language
 

Note taking

Unit-3
Teaching Hours:4
1. Thinking Like a Mountain By Aldo Leopold
 

Thinking Like a Mountain  By Aldo Leopold

Unit-4
Teaching Hours:5
Language
 

Newspaper report

Unit-4
Teaching Hours:5
Aarushi-Hemraj Murder Article
 

 

Aarushi-Hemraj Murder Article 

Unit-5
Teaching Hours:4
1. My Story- Nicole DeFreece
 

 

 My Story- Nicole DeFreece

 

Unit-5
Teaching Hours:4
Language
 

Essay writing

Unit-6
Teaching Hours:4
Language
 

Paraphrasing and interpretation skills

Unit-6
Teaching Hours:4
Casey at the Bat- Ernest Lawrence Thayer
 
  • Casey at the Bat-  Ernest Lawrence Thayer
Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

Additional  material as per teacher manual will be provided by the teachers

Evaluation Pattern

CIA 1=20 

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

KAN081-1Y - FOUNDATIONAL KANNADA (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:02

Course Objectives/Course Description

 

This is basically for Kannada unknown students. The non kannada speaking students are trained to speak, read and write. This course mainly focused on communication skills for their day  to day life activities. It helps them to communicate in various domains and  also helps them  to have good relationship with  the local people  and  enable to argue in the local court with the Kannada language

Course Outcome

CO1: Able to write in Kannada Language.

CO2: Develop their language skills

CO3: Open to listening, speaking, reading, and writing skills.

Unit-1
Teaching Hours:10
Introduction to Kannada Phonetics
 

1.       Kannada Varnamale: Swaragalu, vyanjanagalu, (Vargeeya mattu Avargeeya vyanjanagalu)  

2.       Kaagunita  

3.       Ottaksharagalu ( Double Consonants) 

4.       Different phones to be focused on – A - Ha, O - ho, TA-ta, NA-na, LA, la.

5.       Vocabulary and  different meaning.

                                                                                                                                                      

Unit-2
Teaching Hours:10
Noun and Verb Phrase.
 

 1.       Naamapada mattu Sarvanaama

2.       Linga , Vachana mattu  Vibhakti Pratyayagalu 

3.       Kriyaa Dhaatu, Kriyaa pada with past and present tense

                                                                                                  

Unit-3
Teaching Hours:15
Syntax
 

Sentence making

2.Question form ; Question tag

3. Negation

4. opposite words

5. Translation of simple sentences  from English to Kannada and vice versa

                                                  

Unit-4
Teaching Hours:15
Conversational Kannada
 

1.       Conversations in various contexts  -Role play , Skit based activity.

 

Text Books And Reference Books:

1. Muddu Kannada: R.L. Anantha Ramiah

2.  Maggi Pustaka

3.  Kannada Varna Male- Charts

Essential Reading / Recommended Reading

 

  1. Kannada Kali Nali: N.S. Lakshminarayanabhatt
Evaluation Pattern

CIA 1 : Written test  to test their writing ability

CIA 2:  Mid Semester Exams

CIA 3: Oral test  to test their speaking ability

End Semester Exams

 

 

 

 

 

BBA101-2 - FINANCIAL MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Financial Management is an introductory core course that is offered with intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organizations. The theme of financial management is structured around three decision making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through application of theoretical questions and practical problems.

 

Course Objectives: 

      To understand the basics of finance function and the concepts of financial management

      To apply the knowledge in taking finance decisions

      To develop analytical skills to identify financial management problems and solve them.

      To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

To assess a firm’s requirement for long-term assets by applying capital budgeting techniques

Course Outcome

CO1: Demonstrate understanding of the principles and concepts of financial management

CO2: Applying time value of money concepts for informed financial decision

CO3: Analyze various sources of funding available to organizations and the implication of funding combinations.

CO4: Assess investment projects to optimize capital allocation through the consideration of cost of capital and capital budgeting techniques.

CO5: Analyze dividend policy and working capital components

Unit-1
Teaching Hours:6
Introduction to Financial Management
 

Meaning of finance and financial management, Types of finance, Scope of financial management, Approaches to finance function relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Factors influencing financial decisions, Functional areas of financial management, Functions of a finance manager, Agency Cost, Definition of ethics and the importance of ethics in Finance. 

 

Introduction to Time Value of Money: Overview of the time value of money (TVM), Importance of TVM in finance, Future value (FV) and present value (PV), and its implication in decision making (Simple Problems)

Unit-2
Teaching Hours:9
Sources of Finance & Capitalization
 

Equity shares, Preference shares Debentures & Bonds-Meaning, Types & its implication, Retained Earning-Internal financing or ploughing back of profit.

Contemporary Source of Finance for Startups. 

 

Meaning of capitalization – Theories of capitalization – cost theory and earnings theory. Over capitalization and under capitalization (Theory) – causes – effects and remedies, Watered stock, Over trading and under trading.

Unit-3
Teaching Hours:12
Capital Structure & Leverage
 

Meaning of capital structure and financial structure, principles of capital structure, Optimum Capital Structure, Determinants of capital structure, Capital Gearing-Theories of Capital Structure, Effect of Capital Structure on EPS, EBIT-EPS Analysis, Point of indifference- practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

 

Unit-4
Teaching Hours:12
Cost of Capital
 

Meaning of cost of capital, significance of cost of capital, components of cost of capital – Computation of Cost of capital and Weighted Average Cost of Capital, CAPM-Practical Problems. Meaning of Leverage, Types of Leverages – operating, financial and combined leverage, risk and leverage – practical problems

 

Unit-5
Teaching Hours:8
Capital Budgeting
 

Meaning of Capital Budgeting, Importance, Need, Capital budgeting process, project appraisal by using traditional methods and modern methods, Practical problems on Payback Period, Net Present Value, Profitability Index, IRR and MIRR methods.

Unit-6
Teaching Hours:6
Dividend Policy decisions
 

Introduction – Meaning of dividend, dividend decisions and dividend policy - Irrelevance concept – Residual approach and Modigliani and Miller approach - Relevant Concept - Walter’s Approach and Gordon’s Approach - Determinants of Dividend Policy - Types of Dividend Policy - Forms of Dividend. 

Unit-7
Teaching Hours:7
Management of Working Capital
 

Meaning of working capital, types of working capital, working capital cycle, adequate working capital, determinants of working capital, estimation of working capital-Practice problems. Management of cash. Management of inventory and debtors – Theory only.

Text Books And Reference Books:

Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 

Essential Reading / Recommended Reading
  1. Chandra, P. (2019).Financial Management. New Delhi, India. Tata McGraw Hill Book Co.
  2. Pandey,I.M.(2015). Financial Management. New Delhi, India. Vikas Publishing House.
  3. Gupta, S, K., Sharma, R.K. & Gupta, N (2013). Financial Management. Kalyani Publishers.
  4. Khan, M, Y, & Jain, P, K (2018). Financial Management. Tata Mc Graw Hill. 
  5. Brigham and Houston (2021), Fundamentals of Financial Management, Cengage Learning, 14 edition
Evaluation Pattern

CIA I- 20 Marks

CIA II- 50 Marks

CIA II- 20 Marks

ESE- 50 Marks

Attendance : 5 Marks

BBA102-2 - MARKETING MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description : Marketing a particularly stimulating subject for learners, since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumer’s choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing

Course Objectives : This course intends

● To explain fundamental concepts of marketing and their application to different markets.

● To give an understanding about marketing mix elements and strategies.

● To explain about consumers buying behavior.

● To critically examine and evaluate existing marketing strategies and tactics.

● To study the social responsibility and ethics of marketing.

Course Outcome

CO1: Explain fundamental concepts of marketing and their application to different markets.

CO2: Understand elements and strategies about marketing mix.

CO3: Explain about consumers buying behavior.

CO4: Critically examine and evaluate existing marketing strategies and tactics.

CO5: Study the social responsibility and ethics of marketing.

Unit-1
Teaching Hours:8
Introduction to Marketing Fundamentals
 

Level of knowledge: Conceptual

Meaning and Definition of Marketing; Scope of marketing - Evolution of marketing - The Production Concept, The Product Concept, The Selling Concept, The Marketing Concept, The Holistic Marketing Concept; Core Marketing Concepts, Marketing Environment.

Unit-2
Teaching Hours:10
Connecting with Customers
 

Level of knowledge: Conceptual

Segmentation, targeting, and positioning for competitive advantage. Consumer behaviour model (Black box), Types of Buying Decision Behaviour, The Buyer Decision Process, The Business Buyer Decision Process, Institutional and Government Market. Factors affecting consumer Behaviour,

Unit-3
Teaching Hours:10
Product and Service Decisions of offering
 

Level of knowledge: Conceptual

Setting Product Strategy: Product Classification, Product Levels, Product and Services Differentiation, New product development stages, categories of new product, reasons for launching new products and its failure. Product life cycle strategies and its extension.

Unit-4
Teaching Hours:6
Pricing
 

Level of knowledge: Conceptual

Pricing, Pricing methods, Factors affecting pricing, Types of pricing, Pricing strategies: New product pricing strategies, Product mix pricing strategies, Price adjustment strategies, Price changes. Ethical dimensions in pricing.

Unit-5
Teaching Hours:6
Distribution Channels
 

Level of knowledge: Conceptual

Marketing channels, structure, types levels of channels and Channel Management (Channel design and Channel Conflict) , e-tailing

Unit-6
Teaching Hours:10
Promotion
 

Level of knowledge: Conceptual

Elements and tools of Integrated Marketing communication, Advertising, sales promotion, personal selling .Public and customer relations, direct and online marketing, multi-level marketing-the new marketing model. Other promotional strategies (Buzz Marketing, Stealth Marketing and Guerilla Marketing)

Unit-7
Teaching Hours:10
Socially Responsible Marketing and Competitive Dynamics
 

Level of knowledge: Conceptual

Marketing Ethics, Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individual, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Competitive Dynamics: Competitive Strategies for Market, Other Competitive Strategies– Market Challenger Strategies Market Follower Strategies, Market Nicher Strategies

Text Books And Reference Books:

1. Kotler.P, &Keller.K.L., Koshy & Jha (2020). Marketing Management, 20th edition, Pearson

Essential Reading / Recommended Reading

Reference Books:

1. Marshall & Johnston, Marketing Management, McGraw Hill

2. Kotler & Armstrong, 15th ed., Principles of Marketing Management, Pearson publication

3. Chernev & Kotler, 5th ed., Strategic Marketing Management, Brightstar Media

4. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.

5. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.

6. McCarthy, E.J., (2016). Basic Marketing: A managerial approach. Irwin, New York.

7. V. S. Ramaswamy and S. Namakumari ,Marketing Management, Sage Publications

Evaluation Pattern

CIA 1- for 20 marks. Report submission either individual or in group

CIA 2 - For 25 marks- Written exam for 50 marks, converted to 25 marks.

CIA 3 - For 20 Marks- Report Submission either individual of in group.

ESE- For 30 Marks- Written Exam conducted for 2 hours for 50 Marks converted to 30

Attendance percentage - carry a maximum of 5 Marks.

BFMA101-2 - INTRODUCTION TO PYTHON FOR DATA ANALYTICS (2024 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: Python is a high-level, general-purpose programming language; its programming skills enhance the implementation of various concepts. The course will cover various programming concepts and techniques for real-world business, finance, healthcare, and more applications.

In addition to theoretical concepts, the course will provide hands-on experience with various tools like IDEs and their usage in creating projects and assignments. 

This course is designed for students interested in understanding programming and its applications. Upon completing this course, students will have a strong foundation in Python programming concepts and programming techniques and be well-equipped to pursue further study or career opportunities in this rapidly growing field.  

 

Course Objectives: 

                    To identify various data types in Python.

                    To apply various string operations for data processing.

                    To develop algorithms and programs to serve real-world problems.

                    To create and utilize functions for efficient Python programming.

Course Outcome

CLO1: Comprehend the fundamental concepts of Python and its usage in real-world applications.

CLO2: Apply Python programming techniques to solve real-world problems.

CLO3: Analyze the strengths and weaknesses of different programming techniques.

CLO4: Design and implement Python programming solutions to meet specific requirements.

CLO5: Develop different Python programs using functions.

Unit-1
Teaching Hours:8
Introduction to Python
 

Introduction to Python and installation, data types: Int, float, Boolean, string, and list; variables, expressions, statements, precedence of operators, comments; Introduction to different environments and IDEs like IDLE, PyCharm, VS Code etc.

Unit-2
Teaching Hours:8
Data modules
 

Modules, functions --- function and its use, flow of execution, parameters and arguments. Control flow and loops steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break. 

Unit-3
Teaching Hours:8
String Operations
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string; string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Unit-4
Teaching Hours:8
Data Structures
 

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-5
Teaching Hours:8
Design with functions
 

Introduction to Numpy and Pandas. Overview of Object-oriented programming, Managing a program’s namespace – module variables, parameters, and temporary variables; scope, lifetime, named arguments. Application on modules. 

Unit-6
Teaching Hours:10
File Handling and Database using MySQL
 

Overview of File handling using Python programming. Overview of Read, Write, Append, Execute Functions, Functions to deal with file status and manage the data entry. Overview of databases, relational databases, normalization, and normal forms used in DB creation. Overview of MySQL and introduction to MySQL workbench and its various operations.

Unit-7
Teaching Hours:10
Applications
 

Python program application on different management functions -Marketing, HR & Finance. Real-time application of the Python program.  Case Analysis

Text Books And Reference Books:

1.               Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley

 

2.              Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning.

Essential Reading / Recommended Reading
  1. McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.
  2. Martin C. Brown (2018). Python The Complete Reference, 4th Edition, Tata McGraw-Hill Education India
  3. Reema Thareja (2019), Python Programming: Using Problem-Solving Approach, OUP, India
Evaluation Pattern

Practical

BFMA161-2 - FOUNDATIONS OF MANAGERIAL EFFECTIVENESS (2024 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course is intended to provide a cohort experience and to help students acquire a range of useful strategies and skills for enhancing their managerial effectiveness, as well as for engaging productively with the undergraduate course concepts throughout their program. The theme addressed in this course is enhancement of intrapersonal and interpersonal managerial skills including professionalism, ethics, self-awareness, communication, collaboration and time management

Course Objectives: 

 

  • To explain and illustrate different barriers of professionalism and ethics as an attribute.

  • To develop understanding between individuals within a team or in a group setting.

  • To enhance communication skills required to be a competent manager

  • To discover the importance of Team Building & Networking, including in the multicultural context.

  • To analyze and interpret the techniques and tools that will promote efficient utilization of time.

Course Outcome

CO1: Explain and illustrate different barriers of professionalism and ethics as an attribute

CO2: Develop understanding of the importance of self-awareness

CO3: Discover the significance of Communication

CO4: Evaluating the need for Team Building & Being a Team Member

CO5: Analyze and interpret the techniques and tools that will promote efficient utilization of time

Unit-1
Teaching Hours:4
PROFESSIONALISM AND ETHICS
 

Level of Knowledge: Conceptual

Professionalism in workplace, positioning yourself at the workplace to become more marketable through the right attitude, grooming and etiquettes. Ethics at the workplace.

Unit-2
Teaching Hours:6
SELF AWARENESS
 

Level of Knowledge: Conceptual

Introduction, importance, benefits, types and how to create a self-awareness, understand yourself,

Realize your strengths and weakness, Applicability of self-awareness in our lives JOHARI WINDOW- The four quadrants of JW, Advantages and disadvantages, Applications

Unit-3
Teaching Hours:6
ENHANCING COMMUNICATION SKILLS
 

Level of Knowledge: Conceptual

TRANSACTIONAL ANALYSIS - Ego states, Type of transactions, Implications of TA,

 

Communicating in meetings; PRESENTATIONS – Making effective oral and written presentations, concept of multicultural communication, challenges in cross cultural communication and tips to improve cross cultural communication skills, Recent trends in communication, e-mail, video conferencing, social media sensitization.

Unit-4
Teaching Hours:8
TEAM BUILDING AND NETWORKING
 

Level of Knowledge: Conceptual

TEAMS - Introduction, importance of being a Team Member and Team Leader. Meaning, importance   and Challenges of Team Building; Cross-Cultural collaboration. Team conflict management in the workspace. Negotiation skills.

 

 NETWORKING – Importance of professional network, building your professional network within and outside the organisation.

Unit-5
Teaching Hours:6
TIME MANAGEMENT
 

Level of Knowledge: Conceptual

Level of Knowledge: Conceptual

 

Introduction to Time management, Benefits of time management, Prioritization of events, preparing schedules, Procrastination, Problems in time management and strategies for effective time management.

Text Books And Reference Books:

1.Chatterjee, D. A. (2017). Managerial Effectiveness: An insight. Rigi Publication.

2. Horstman, M. (2016). Effective Manager. Wiley.

3. Reddin, W. J., & Reddin, W. J. (1970). Managerial Effectiveness. McGraw-Hill.

 

Essential Reading / Recommended Reading

Websites:

1. https://www.merriam-webster.com/dictionary/professionalism

2. https://www.linkedin.com/pulse/20140831053426-77080879-10-golden-rules-to-professional-

ethics-in-the-workplace

3. https://www.youtube.com/watch?v=vj4hvpLYZ6M

 

Evaluation Pattern

CIA Based

CIA1 - 30 marks

CIA2 - 30 marks

CIA3 - 30 marks

Class participation - 10 marks

COM141 - FUNDAMENTALS OF ACCOUNTING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:

This course will enable the students to have fundamental knowledge about financial accounting. The topics covered are Book-keeping, Subsidiary Books, preparation of Ledger and Financial Statements and Analysis of Financial Statements.

Course Objectives:

 

  1. To equip students with basic knowledge of book-keeping for different business organizations
  2. To familiarize the students with accounting as an information system.
  3. To develop an understanding about recording of business transactions and preparation of financial statements;
  4. To provide basic knowledge about the final accounts prepared by Companies.
  5. To impart knowledge on analysis of Financial Statements of the organizations.

 

 

Course Outcome

CO1: To equip students with basic knowledge of book-keeping for different business organizations

CO2: To familiarize the students with accounting as an information system.

CO3: Prepare the basic subsidiary books required by a business.

CO4: Rearrange the information in the Journal to prepare the ledger accounts, Trial Balance, and Financial Statements

CO5: Compare and comment on the basic information provided by the Financial Statements of Real Companies and other organizations.

CO6: Analyze the Financial Statements of different organizations and make decisions.

Unit-1
Teaching Hours:5
Introduction to Accounting
 

Accounting – Meaning, Objectives, Accounting as source of information, Internal and External   users   of accounting   information   and their   needs.   Qualitative Characteristics      of      Accounting Information– Reliability, Relevance, Understandability and Comparability. Book-Keeping – Meaning – Definition. Accounting, Difference between Book-keeping, and Accounting. Accounting Concepts and Conventions. Accounting terms – Capital – Assets – Liabilities – Expenses – Income – Fund – Net worth – Capital Expenditure – Revenue expenditure– Capital Receipts – Revenue Receipts – Debtors – Creditors – Goods – Cost – Gain – Stock – Purchase – Sales – Loss – Profit – Voucher – Discount – Transaction – Drawings, etc. System of Book Keeping: Single entry system and Double entry system of Book Keeping – Accounting Process - introduction.

Unit-2
Teaching Hours:7
Books of Original Entry
 

Books of Accounts – Journal – Rules of Journalizing (Debit and Credit) – Steps in Journalizing - Meaning – Importance – Different types of Subsidiary books – Cash book – Petty cash book – Purchase book – Purchase returns book – Sales book – Sales return book – Bills receivables book – Bills payable book – Journal Proper – Process of recording transactions in the respective books.

Unit-3
Teaching Hours:8
Preparation of Ledger and Trial Balance
 

Ledger – Types of Accounts – Posting to Ledger accounts – Balancing the Ledger accounts – Trial Balance – Meaning – Objectives and Preparation of Trial Balance

Unit-4
Teaching Hours:12
4 Final Accounts
 

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Unit-5
Teaching Hours:13
Analysis and Interpretation of Financial Statements
 

Financial statements – Meaning – Objectives – Financial reporting through Financial Statements – Preparation of Trading account – Profit and Loss account – Balance Sheet, Cash Flow Statement

Text Books And Reference Books:
  1. Grewal, T. S. (2018). Double Entry Bookkeeping. Delhi: Sultan and Sons.
  2. Jain, S. P & Narang, K. L (2016). Advanced Accountancy (Vol 13 & Vol2). Kalyani Publications.
Essential Reading / Recommended Reading
  1. Raman, B. S (2016). Accountancy. Mangalore: United Publishers.
  2. Khan,M.Y.&.Jain,P.K.(2021)Management Accounting(8ed). NewDelhi: TataMcGraw Hill
  3. Arora,M.N. (2016).Cost and Management Accounting(3ed). Mumbai: Himalaya Publishing House.
Evaluation Pattern

CIA 1 20 marks MCQs

CIA 2 Group Assessements

CIA3  50 marks Written Examination

COM142 - BRAND MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The Brand Management course will enable students to have a fundamental understanding of how to build, measure, and manage a brand.

Course Outcome

CO1: Demonstrate concepts, principles, techniques and application of contemporary branding management process.

CO2: Evaluate the taxonomy in designing brands.

CO3: Summarise the measures and manage brand-equity and extension.

Unit-1
Teaching Hours:10
Strategic Brand Management Process
 

Brands – Brands Vs Products – Different Product Levels - Things that can be branded. Branding Challenges and Opportunities – Strategic Brand Management Process,

PRACTICAL: SBM Process, Trends and innovations in brand management, Emerging technologies and their impact on branding.

Unit-2
Teaching Hours:10
Branding identity, architecture and taxonomy
 

Brand Image, Developing a brand identity, Brand Identity – Kapferer’s Brand Identity Prism, Creating a brand positioning statement, Understanding the importance of brand

consistency, Developing a brand architecture strategy, Managing brand portfolios, Brand extensions and sub-brands. Criteria for choosing brand elements – Brand Names –

Landor’s Brand Name Taxonomy – Brand Name Linguistic Characteristics – Trademark Issues and Concerning Names – PRACTICAL: Naming Hypothetical Brands.

Unit-3
Teaching Hours:10
Brand Messaging, Designing and Aesthetics
 

Developing a brand messaging strategy, Creating effective brand communications, Managing brand reputation, URLs – Logos and Symbols – Characters – Slogans and Jingles

– Packaging and Signage – PRACTICAL: Creating Logos and Mascots for Hypothetical Brands. Impact of digital technologies on brand management, Developing digital branding

strategies, Managing online brand reputation.

Unit-4
Teaching Hours:10
Brand Equity and Brand Communication
 

Customer-Based Brand Equity – CBBE Pyramid – PRACTICAL: Constructing CBBE Pyramid. Understanding the impact of consumer behaviour on brand management, Consumer

decision-making process, Building brand relationships with consumers, Understanding the role of advertising in brand management, Developing effective advertising campaigns,

Measuring and analyzing advertising effectiveness.

Unit-5
Teaching Hours:5
Brand Extension and International Brand Management
 

Brand Extension - Merits and Demertis of Extension – Types of Brand Extension. Building brand loyalty, Measuring and analyzing brand equity and brand loyalty, Understanding the

challenges of international brand management, Adapting branding strategies for international markets, Managing global brand portfolios

Text Books And Reference Books:

Keller, M. (4th Edition). Brand Management. Delhi: Pearson Education India.

Essential Reading / Recommended Reading

Rajagopal, M. (Latest Edition). Brand Management. New York: Nova Science

Publisher

Evaluation Pattern

CIA -1- MCQ and individual assignment ( 20 marks)

CIA-2- Group Assignment and viva voce ( 30 marks)

CIA-3-  Written Examination ( 50 marks)

 

COM145 - CREATIVE ADVERTISEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The main objective of this course is to enable students to develop creative concepts for advertising of any product or service.

Course Outcome

CO 1: To understand the critical role of creativity in advertising and develop creative strategies to be able to position the product/service.

CO 2: To become familiar with the approaches and forms of advertising.

CO 3: To gain technical knowledge in the development of advertising for a company.

CO 4: To learn to empathize with the client's needs and create content that meets the purpose in a creative manner.

Unit-1
Teaching Hours:10
Creativity and Aesthetics
 

Introduction to Creativity- The creativity process- Difference between a creative mind and

non-creative mind- Patterns of thoughts indicating creativity- How to bring out your creative

genius- Philosophy of Aesthetics - Introduction to Creative works of the century.

Unit-2
Teaching Hours:10
Functions and Forms of Advertising
 

Types of advertisement, Ethics in advertisement, Position of Products/Services, Interplay of

Branding and Advertising- Meaning of Advertising, Creative Ad Makers and Advertising

Agencies in India and the World - Indian and Foreign creative advertisements, the controversial

advertisements- The most memorable advertisements - Highly impactful and Creative

advertisements.

Unit-3
Teaching Hours:10
Advertising and campaign Planning
 

Marketing strategy and situation analysis; Advertising plan; Advertising objectives;

DAGMAR approach; Advertising campaign planning process. The art of copywriting;

Advertising copy testing; Creativity in communication; motivational approaches; types of

appeals used in advertising; Advertising budget process.

Unit-4
Teaching Hours:5
Elements and Principles of Design
 

Principles of Design- Lines, Scale, Color, Repetition, Negative Space, Symmetry,

Transparency, Texture, Balance, Hierarchy, Contrast, Framing, Grid, Randomness, Direction,

Rules, Movement, Depth, Typography, Composition.

Unit-5
Teaching Hours:10
Designing Advertisements
 

Creative brief - Value Questions -Research -Conceptual framework- Development of multiple 

ideas- Creative concept development process- creative brainstorming- creative differences-

editing -refining creative concepts- concept presentation to the client- Appeals in advertising copy writing-print copy elements, headlines-body copy-slogans - Designing print ad-

choosing –-choosing layout- -choosing Typefaces.

Text Books And Reference Books:

Batra, A. M. (2022). Advertising Management. Delhi: Pearson Education.

Essential Reading / Recommended Reading

1. Chunawala, S .A.(2015). Advertising Management. Mumbai: Himalaya Publishers.

2. Moriarty, W. B. (2020). Advertising Principles and Practices. New Delhi: Prentice Hall of India.

Evaluation Pattern

CIA - 1 - 20 Marks (MCQ's, individual assignments)

CIA - 2 - 20 Marks (Group Assignments ) 

CIA - 3 - 20 Marks (Group Assignments)

CIA -4- 20 Marks (Individual assignments)

CIA - 5 - 20 Marks (Group Assignments and Viva Voce) 

CSC141 - PROGRAMMING IN C (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.

Course Outcome

CO1: Understand the fundamentals of C programming, including its history, features, variables, and data types.

CO2: Apply decision control statements, loop control structures, and various operators to write basic C programs.

CO3: Analyze and design functions, including recursion and passing values/arrays, and understand storage classes in C.

Unit-1
Teaching Hours:9
Introduction to C
 

 

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Unit-1
Teaching Hours:9
Introduction to C
 

 

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Unit-2
Teaching Hours:9
Data types and Control Structures
 

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

 

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Unit-2
Teaching Hours:9
Data types and Control Structures
 

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

 

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Unit-3
Teaching Hours:9
Function
 

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

Unit-3
Teaching Hours:9
Function
 

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

Unit-4
Teaching Hours:9
Arrays
 

 

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

Unit-4
Teaching Hours:9
Arrays
 

 

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

Unit-5
Teaching Hours:9
Pointers
 

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

Unit-5
Teaching Hours:9
Pointers
 

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

Text Books And Reference Books:

[1] Balagurusamy, E. Programming in ANSI C 4th Edition. Tata McGraw-Hill, 2010.

Essential Reading / Recommended Reading

[1] Kanetkar, Yashavant. Let Us C. 4th Edition. BPB Publications, 2012.

Evaluation Pattern

CIA 50%

ESE 50%

CSC145 - UNIX OPERATING SYSTEM (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course on the Unix Operating System provides students with an in-depth understanding of Unix system structure, features, and commands. Students will learn about Unix kernel, file systems, process management, and shell programming. The course includes practical exercises on general utilities, directory and file manipulation, process control, and communication commands. By the end of the course, students will be able to navigate the Unix environment, write shell scripts, and manage Unix-based systems efficiently.

Course Outcome

CO1: Explain the evolution, structure, and features of the Unix operating system, including the use of various general-purpose utilities and command documentation.

CO2: Develop shell scripts utilizing shell variables, control structures, loops, and user-defined functions to automate tasks and manage processes effectively.

Unit-1
Teaching Hours:9
Unit 1
 

 

Evolution of UNIX – UNIX System Structure – Features of Unix - Operating System Services - Unix Kernel - Locating Commands, Internal and External Commands, Flexibility of Command Usage, man: Browsing and Manual Pages On-line, Understanding the man Documentation.  General Purpose Utilities: cal, date, echo,   bc, passwd, who, uname, tty.     

Unit-2
Teaching Hours:9
Unit 2
 

 

Directory related commands: pwd, mkdir, cd, rmdir. Absolute and relative path names.  The UNIX File System.File manipulation commands: cat, cp, rm, mv, more, The lp Subsystem: Printing a File,  file, wc, Words and Characters,  od, The spell and ispell, cmp, comm, diff. File compression commands: gzip, gunzip, tar, zip, unzip.

Unit-3
Teaching Hours:9
Unit 3
 

 

 

Process Basics, Process States and Transitions, ps: Process Status, System Processes (-e or –a), Mechanism of Process Creation, Internal and External Commands, Running Jobs in Background, nice: Job Execution With Low Priority, Killing Processes with Signals, Job Control, at and batch: Execute Later, cron: Running Jobs Periodically, time: Timing Processes.

Unit-4
Teaching Hours:9
Unit 4
 

UNIX SHELL PROGRAMMING: Shell variables - Shell Keywords - Positional parameters - Passing command line arguments. Arithmetic in shell scripts - Read and Echo - Control Structures - if-then-fi - if-then-else-fi - Nested if - Case control structure.

Unit-5
Teaching Hours:9
Unit 5
 

Loops - while-until –for - break and continue. Shell meta characters - Exporting variables - User defined Functions. Communication commands: Communicating with Other Users : Who , Mail , Wall , Send.

Text Books And Reference Books:

 

[1] Sumitabha Das, UNIX Concepts and Applications, Fourth edition, Tata McGraw Hill, 2008.

 

Essential Reading / Recommended Reading

[1] Maurice J Bach, “The Design of Unix Operating System”,Prentice Hall of India Pvt. Ltd, NewDelhi, 2008.

[2] Paul Love, Joe Merlino, Craig Zimmerman, Jeremy C. Reed, and Paul Weinstein Beginning UNIX , Wiley Publishing, Inc , 2005. ( Wrox Publishing )

 

 

Evaluation Pattern

ESE-50%

CIA-50%

CSC146 - INTRODUCTION TO DATABASE MANAGEMENT SYSTEM (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:02

Course Objectives/Course Description

 

This course provides a comprehensive introduction to Database Management Systems (DBMS), covering fundamental concepts such as data models, DBMS architecture, and relational database design. Students will explore data models, relational algebra, normalization, and practical database queries through hands-on experience.

Course Outcome

CO1: Understand the fundamental principles of DBMS, including data models, DBMS architecture, and roles of various stakeholders.

CO2: Develop proficiency in database design using high-level conceptual models, Entity-Relationship (E-R) diagrams, and normalization techniques.

CO3: Gain practical skills in querying databases, including subqueries and views, and perform hands-on database operations such as updates and deletions

Unit-1
Teaching Hours:9
Introduction
 

Data, Database, Database management system(DBMS), Characteristics of the database approach, Role of Database administrators, Role of Database Designers, End Users,  Types of DBMS, Applications of  DBMS,  Advantages of Using a DBMS and When not to use a DBMS

Unit-2
Teaching Hours:9
DATE MODELS
 

Data Models – Categories of data models, Schemas, Instances, and Database state.  DBMS Architecture and Data Independence – The Three schema architecture, Data independence.  DBMS Languages and Interfaces.  

Unit-3
Teaching Hours:9
ER Diagram
 

Using High Level Conceptual Data Models for Database Design, Example Database applications.  Entity types, Entity Sets, Attributes and Keys.  Relationships, Relationship types, Weak Entity Types and Drawing E-R Diagrams.      

Unit-4
Teaching Hours:9
Normalization
 

 

Relation, Integrity constraints - domain, entity and Referential integrity constraints, Basic Relational Algebra operations, select, project and join operations. Functional dependencies and Normalization for Relational Databases - Normalization concepts, first, second, third normal forms, Boyce-Codd normal form.

Unit-5
Teaching Hours:9
QUERIES
 

Queries, sub queries, correlated sub query, views, updation of a database through views, Update, Delete. Hands on Experience.

Text Books And Reference Books:
  • Elmasri & Navathe,  Fundamentals of Database Systems,2nd Edition, Addison – Wesley

Essential Reading / Recommended Reading
  • O`neil Patric & O`neil Elizabeth, Database Principles, Programming and Performance, 2nd Edition, Margon Kaufmann Publishers Inc.

  • Silberschatz, Korth, Sudarshan, “Database System Concepts”, 4th Edition, Mc Graw Hill

 

Evaluation Pattern

CIA & ESE 

CSC151 - PYTHON FROM SCRATCH (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course covers general terminology and concepts of Python programming language such as data types (strings and numbers), variables, functions, and control structures. Additionally, they will explore String handling operation tools and Object-Oriented Programming concepts.At the end of the course, students can use different dynamic programming constructs and write simple logical programs.

Course Outcome

CO1: Learn Programming Paradigms &Understand the Programming Environment.

CO2: Ability to write simple logical programs.

CO3: Understand the use of built-in objects of Python.

CO4: Demonstrate significant experience with the Python program development environment.

Unit-1
Teaching Hours:9
Introduction-
 

 

Introduction, What is Python, Origin, IDLE, python interpreter, Writing and executing python scripts, comments, identifiers, keywords, variables, data type, operators, operator precedence and associativity, statements, expressions.

Unit-2
Teaching Hours:9
Conditional Statements
 

Boolean expressions, Simple if statement, if-elif-else statement, compound boolean expressions, nesting, multi way decisions. Loops: The while statement, range functions, the for statement, nested loops, break and continue statements, infinite loops.

Unit-3
Teaching Hours:9
String Operations-
 

String and string operations, List- creating list, accessing, updating and deleting elements from a list, basic list operations. Tuple- creating and accessing tuples in python, basic tuple operations. Dictionary, built in methods to access, update and delete dictionary values. Set and basic operations on a set.

Unit-4
Teaching Hours:9
Functions and Objects-
 

Python Objects, Standard Types, Other Built-in Types, Internal Types, Standard Type Operators, Standard Type Built-in Functions, Mathematical functions, date time functions, random numbers, writing user-defined functions, and composition of functions.

Unit-5
Teaching Hours:9
OOPs Concept in Python
 

 Object Oriented Concept, Features,Classes: Classes and Instances-Inheritance, Exception handling mechanism- Exception Handling: Catching and Raising Exceptions, Custom Exceptions 

Text Books And Reference Books:

[1] Wesely J.Chun,Core Python Application Programming ,Prentice Hall,third edition 2015.

 

[2]T.R.Padmanabhan, Programming with Python,Springer Publications,2016.

 

 

Essential Reading / Recommended Reading

[1] Zhang.Y ,An Introduction to Python and Computer Programming, Springer Publications, 2016.

Evaluation Pattern

CIA 50%

ESE 50%

CSC154 - CYBER SECURITY AND ETHICS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to provide the understanding of security threats, risks, vulnerability and ethical issues of the cyber world. Ethical perspectives of security issues will be discussed through case studies.

Course Outcome

CO1: Ability to understand and classify the cyber threats

CO2: Understanding the significance of ethics in cyber space

CO3: Real time exposure on cyber space issues

Unit-1
Teaching Hours:9
Unit ? 1
 

Introduction – Ethics – Ethics and law – history of computer ethics & cyber security ethics – three ethical frameworks – virtue ethics – utilitarian ethics – deontological ethics

 

Unit-2
Teaching Hours:9
Unit ? 2
 

 

Ethical hacker – cyber trespass – cyber vandalism – computer fraud – cyber terrorism – types of Hack – old and new hacker ethics – white hat and black hat activities 

Unit-3
Teaching Hours:9
Unit ? 3
 

 

The problem of privacy: definition for privacy – public space and private space – values associated with privacy – legal protection measures for citizen privacy. The problem of surveillance: motives for engaging in surveillance – cyber stalking – ethical and unethical surveillance 

Unit-4
Teaching Hours:9
Unit ? 4
 

 

The problem of piracy: intellectual property – property ethics to cyber space – bullet proof hosting – ethics of spam and ransom ware – the problem of cyber welfare: definitions – cyber warfare – cyber weapons – cyber attacks – actions related to cyber war – ethical violations

Unit-5
Teaching Hours:9
Unit ? 5
 

 

Case studies: ethical issues in the following: Bit Coin- Bit Torrent – Facebook, WhatsApp, Twitter and Plagiarism

Text Books And Reference Books:

Cyber Security Ethics – An Introduction, Mary Manjikian, Routledge Publication, 2018

 

 

Essential Reading / Recommended Reading
  1. Information Security fundamentals, KhalilMohammed, Oxford Book Company, 2018.

  2. Ethics and Cyber Warfare, Geroge Lucas, Oxford University Press, 2017.

  3. Information Security and Ethics. Hamid Nemati, IGI Global, 2008.

 

 

Evaluation Pattern

ESE-50%

CIA-50%

ECO141 - DESIGNING POLICIES FOR SUSTAINABLE DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course is aimed at undergraduate students to introduce to them the idea of sustainable development and public policies within that context. The course discusses the challenges of sustainable development. This course will equip students with the knowledge and skills necessary to design policies that promote sustainable development.

Course Outcome

CO1: demonstrate knowledge and understanding of the principles and goals of sustainable development.

CO2: explain the interdependence of economic, social, and environmental factors and how they must be balanced to promote sustainability.

CO3: understand problems from interdisciplinary perspective

CO4: think of integrated solutions to the current problems

Unit-1
Teaching Hours:17
Sustainable Development
 

Concepts; Historical roots; Measurement; Indicators of sustainable development; Sustainable Development Goals (SDGs) and indicators. 

Teaching learning strategies: This course will adopt classroom lecture, presentation, quizzes, group discussions, group presentations, assignments, case studies and videos.

 

Unit-2
Teaching Hours:15
Challenges to Sustainable Development
 

Poverty; Population Growth; Public Health; Education; Biodiversity Conservation; Climate Change and Migration; Gender Discrimination. 

Teaching learning strategies: This course will adopt classroom lectures, presentations, quizzes, group discussions, group presentations, assignments, case studies, and videos.

 

Unit-3
Teaching Hours:13
Constraints on Public Policy and Sustainable Approaches
 

Constraints on Public Policy -- Economic constraints; Political Feasibility: Interests and Power; Institutional Constraints; Social and Cultural Factors: Constraining and Enabling.

Sustainable Approaches -- Participatory approach to development; Inclusive growth; Gender mainstreaming; Policy Coherence and Technological Innovations. 

Teaching learning strategies: This course will adopt classroom lecture, presentation, quizzes, group discussions, group presentations, assignments, case studies and videos.

 

Text Books And Reference Books:

Dreze, Jean & Amartya Sen (eds.) 1999. Indian Development Selected Regional Perspectives. Delhi: Oxford University Press.

Mulligan, Martin. 2010. An Introduction to Sustainability, Environmental, Social and Personal Perspectives. Routledge.

Moran, M., Rein, M., & Goodin, R. E. (2006). The Oxford Handbook of Public Policy. Oxford University Press.

Sachs, J. 2015. The Age of Sustainable Development. Columbia University Press.

Essential Reading / Recommended Reading

Addison, T., Harper, C., Prowse, M., Shepherd, A., Armando Barrientos, with, Braunholtz-Speight, T., Zohir, S. (2009). The Chronic Poverty Report 2008–09. Retrieved from https://www.odi.org/sites/odi.org.uk/files/odi-assets/publications-opinion-files/2566.pdf

Bellinger, W. K. (2007). The Economic Analysis of Public Policy. Routledge.

Hausman, D. M., & McPherson, M. S. (2006). Economic analysis, Moral Philosophy, and Public Policy. Cambridge University Press.

Kates, R. W., Parris, T. M., & Leiserowitz, A. A. (2005). What is sustainable development? Goals, indicators, values, and practice. Environment (Washington DC), 47(3), 8-21.

 

Evaluation Pattern

 

CIA 1

CIA2

CIA 3

Attendance

20

(converted to 10)

20

(converted to 10)

50

(converted to 25)

05

ECO142 - ECONOMICS OF CORRUPTION (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course is aimed at undergraduate students to introduce to them the prominent debates in the economics of corruption. The course discusses how corruption acts as a constraint on economic growth using the theoretical constructs in Political Economy. It allows students to delve into the causes and consequences of corruption. In particular, the course will examine how corruption affects the emerging economies. The course will consider some of the seminal papers on the economics of corruption.

Course Objectives

 1. to create an understanding of the economic issues associated with corruption

 2. to enhance the student's understanding of the effect of corruption on growth and development

 3. to provide insights into the effect of corruption on emerging countries 

Course Outcome

CO1: identify the nuances in the way corruption is defined and interpreted in different economies

CO2: investigate some impacts of corruption on emerging economies

CO3: analyse the cause and consequences of corruption and examine some of the policy reforms aimed at tackling corruption

CO4: present complex ideas through written and oral presentation

Unit-1
Teaching Hours:15
Unit I: Corruption, Poor Governance and Institutional Structure
 

Causes and Consequences of Corruption: What do we know from a cross-section of countries? Democratic Institutions and Corruption: Incentives and Constraints in Politics, Bargaining for Bribes: The Role of Institutions.

Unit-2
Teaching Hours:15
Unit II: Corruption and the Private Sector
 

The Privatization of Rent-Generating Industries and Corruption; Corruption in Private Sector, Why the private sector is likely to lead the next stage in the global fight against corruption.

Unit-3
Teaching Hours:15
Unit III: Tackling Corruption
 

Corruption and Policy Reform; Anti-Corruption Authorities: An Effective Tool to Curb Corruption?  Corruption and Competition: Fair Markets as an Anti-Corruption Device.

 

Text Books And Reference Books:

Auriol, E., & Straub, S. (2011). Privatization of Rent-generating Industries and Corruption. In S. Rose-Ackerman & T. Søreide, (Eds.). International Handbook on the Economics of Corruption, (Vol. 2). Cheltenham: Edward Elgar Pub.

Burger, E. S., & Holland, M. S. (2006). Why the private sector is likely to lead the next stage in the global fight against corruption. Fordham International Law Journal, 30, 45.

Meschi, P. X. (2009). Government Corruption and Foreign Stakes in International Joint Ventures in Emerging Economies. Asia Pacific Journal of Management, 26(2), 241-261.

Meyer, K. E., Estrin, S., Bhaumik, S. K., & Peng, M. W. (2009). Institutions, Resources, and Entry Strategies in Emerging Economies. Strategic Management Journal, 30(1), 61-80.

Nowakowski, K. (2010). Corruption in the Private Sector. Economics and Law, 6(1), 345-360.

Uhlenbruck, K., Rodriguez, P., Doh, J., & Eden, L. (2006). The Impact of Corruption on Entry Strategy: Evidence from Telecommunication Projects in Emerging Economies. Organization Science, 17(3), 402-414.

Essential Reading / Recommended Reading

Cartier-Bresson, J. (2000). Economics of corruption. Organisation for Economic Cooperation and Development. The OECD Observer, (220), 25.

Jain, A. K. (2001). Corruption: A Review. Journal of Economic Surveys, 15(1), 71-121.

Jain, A. K. (Ed.). (2012). Economics of Corruption (Vol. 65). Springer Science & Business Media.

Rose-Ackerman, S. (1975). The Economics of Corruption. Journal of Public Economics, 4(2), 187-203.

Evaluation Pattern

CIA I

Marks

CIA II

Marks

CIA III

Marks

Attendance

Marks

10 (conducted out of 20)

10 (conducted out of 20)

25 (conducted out of 50)

5

ECO143 - DEMOCRACY AND ECONOMY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This course is aimed at undergraduate students to introduce to them the prominent debates on democracy and emerging issues in economies.  The course discusses how various socio-economic factors acts as constraints on economic growth and development. This basic framework allows a student to delve into the causes and consequences of various strategies/methods taken/applied by policy makers and practitioners, and how it affects the overall objective of the state/economy through trifocal analysis of economy, society and market keeping the central theme of ‘Democracy’.

Course Outcome

CO1: recognise the growing crisis of wealth and income inequality among the members of the economy.

CO2: understand the economic crisis in different sectors and government interventions in practices.

CO3: get familiar informal sector and labour market participation and rights.

CO4: understand debates about transparency, competition and privatization and its relevance to corruption.

CO5: investigate issues from various perspectives, such as, viewing challenges in economies through the lens of democracy.

Unit-1
Teaching Hours:11
Democracy, Democratization and Society
 

Theories of Democratization; Democratic and Undemocratic States; Measuring Democracy and Democratization; The Global Wave of Democratization; Causes and Dimensions of Democratization: Social Movements and Contention in Democratization Processes: Role, impact on policy reforms and cultural change.

Unit-2
Teaching Hours:8
Actors and Institutions
 

Conventional Citizen Participation;   Institutional Design in New Democracies; Gender and Democratization; A Decade of Democratic Decline and Stagnation

Unit-3
Teaching Hours:8
Democracy and Redistribution
 

Democracy and the public sector; the state, the treat of expropriation and the possibility of development: Social and economic wellbeing and policy reforms.

Unit-4
Teaching Hours:8
Democracy and Economic growth and development
 

Democracy and Development; Democracy in Developing Countries; Transitions from Authoritarian Rule: Tentative Conclusions about Uncertain Democracies

Unit-5
Teaching Hours:10
Democracy and Economic growth and development: Indian experience
 

India’s Tryst with Destiny; Democracy, Inequality and Public Reasoning; A case study on Gujarat experience of development: Approaches, impact and outcome; Kerala experience of development: Approaches, impact and outcome.

Text Books And Reference Books:

Bhagwati, J. N., & Panagariya, A. (2012). India's tryst with destiny: debunking myths that undermine progress and addressing new challenges. HarperCollins Publishers.

Boix, C. (2003). Democracy and redistribution. Cambridge University Press.

Drèze, J., & Sen, A. (2015). An uncertain glory: India and its contradictions. Economics Books.

Essential Reading / Recommended Reading

Giugni, M. G., McAdam, D., & Tilly, C. (Eds.). (1998). From contention to democracy. Rowman & Littlefield Publishers.

Hirway, I. (1995). Selective development and widening disparities in Gujarat. Economic and Political weekly, 2603-2618.

Hirway, I., Kashyap, S. P., & Shah, A. (Eds.). (2002). Dynamics of development in Gujarat. Concept Publishing Company

Kollmeyer, C. (2015). Globalization and income inequality: How public sector spending moderates this relationship in affluent countries. International Journal of Comparative Sociology, 56(1), 3-28.

Munck, G. L. (1992). Capitalism and Democracy: The Importance of Social Class in Historical Comparative Perspective. Journal of Interamerican Studies and World Affairs, 34(4), 225-244.

Parayil, G. (Ed.). (2000). Kerala: the development experience: reflections on sustainability and replicability. Zed Books.

Prakash, B. A. (Ed.). (1994). Kerala's economy: Performance, problems, prospects. SAGE Publications Pvt. Limited.

Sambandan, V. S. (2013). Bhagwati, Sen and India’s fight against poverty. The Hindu.

Welzel, C., Haerpfer, C. W., Bernhagen, P., & Inglehart, R. F. (Eds.). (2018). Democratization. Oxford University Press, USA

Evaluation Pattern

CIA I

Marks

CIA II

Marks

CIA III

Marks

Attendance

Marks

10 (conducted out of 20)

10 (conducted out of 20)

25 (conducted out of 50)

5

ECO144 - GLOBALISATION AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics.  The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level.  The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students

Course Outcome

CO1: In depth knowledge of globalisation and development

CO2: The students will be able to strengthen the knowledge of important development issues in India

Unit-1
Teaching Hours:15
Globalisation
 

Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon

Unit-2
Teaching Hours:15
Dimensions of Globalisation
 

Dimensions of Globalisation: The Economics Dimension – The Political Dimension – The Cultural Dimension

Unit-3
Teaching Hours:15
Ideology
 

Ideology: The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation. 

Text Books And Reference Books:

Stiglitz, J. E. (2002). Globalization and its discontents. W.W. Norton & Company.

Lora, E. (Ed.). (2005). Globalization and development: A Latin American and Caribbean perspective. Inter-American Development Bank.

Hettne, B. (Ed.). (2007). Globalization and development: Themes and concepts in current research. Springer.

 

Essential Reading / Recommended Reading

Nissanke, M., & Thorbecke, E. (2006). Globalization and its impact on the poverty of developing countries. Routledge.

Dapice, D. J., & Vu, T.-M. (Eds.). (2015). Globalization and development in the Mekong economies. Palgrave Macmillan.

Evaluation Pattern

CIA 1-20 Marks

CIA 2- 20 Marks

CIA 3- 50 Marks

 

ECO145 - ECOLOGY AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course aims to provide a holistic and a deeper understanding of the very trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course therefore seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front.  

Course Outcome

CO1: To evoke a sense of deep ecology and social justice.

CO2: To provoke students with the development paradigms and how it affects the ecology. This would subsequently make them fit to propose an action plan.

CO3: To understand the problematic behind value designations.

Unit-1
Teaching Hours:12
Ecology and Value
 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should

We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics

Unit-2
Teaching Hours:12
Ecology and Development
 

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation

Unit-4
Teaching Hours:11
Action Plans
 

 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley-Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

 

 

Text Books And Reference Books:

1.     Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

2.     Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge.

1.     Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

2.     Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

3.     Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

4.     Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

1.     Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

2.     Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.     Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164

1.     Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

2.     Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

3.     Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

4.     Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

5.     Viswanathan.S &Palmer. (2022). Reading Ecology, Reinventing Democracy The Gadgil Report on the Western Ghats. Economic and Political Weekly

6.     On the road to equity and Justice – Medha Patkarhttps://youtu.be/Gca-BlALkt0

Essential Reading / Recommended Reading

G. Tyler Miller and Scott Spoolman (2018) “Living in the Environment”, International Edition

Eldon D. Enger (2016) “Environmental Science: A study of interrelationships”

 Richard T. Wright, Dorothy F. Boorse (2017) Environmental Science: Toward A Sustainable Future, Pearson, 13th Edition 

Evaluation Pattern

CIA I and CIA 2

These are assessments to check the general and up to date knowledge that students possess on the ecology and development front. These assessments intend to drive students to look at ecology from a inter-disciplinary background keeping the contemporary nature of development very much in the loop. As a result it will provide the students a platform to bridge the theoretical contours of ecology and development explained through classroom lectures with practical knowledge of theirs with their own everyday lived life and media reports.

CIA 3

This will be an assessment based on a question paper formulated on the basis of classroom lectures following the syllabus for 50 marks. Certain questions on the contemporary environment debates also will be included.

ECO146 - GENDER AND DEVELOPMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course aims to provide knowledge of the fundamental differences between genders from economic, biological, political, , psychological and feminist perspectives. It also provides the necessary analytical tools to analyze differences in bargaining positions of men and women within households alongside explaining consequences of marriage , women’s education, health, career choices and wellbeing.  The course also examines developmental outcomes from a gendered lens.

 

Course Outcome

CO1: Demonstrate an understanding of the various disciplinary perspectives from which gender differences could be analysed such as the biological, the economic, the psychological or the feminist perspectives

CO2: To understand different gender inequality index

CO3: Critically evaluate ways by which women could be empowered with a focus on public policy

Unit-1
Teaching Hours:15
Introduction to Gender and Development
 

Basic concepts and subject matters. Gender statistics and System of gender inequality- - Impact of Economic Growth on Gender Equality -Gender Differences in Incomes, education, health and labour market- Women’s Contribution to GDP - Estimation of Women’s Unpaid Work. . Impact of Globalization on Gender Status- Globalization of the World Economy and Gender Status

Unit-2
Teaching Hours:15
Economic Growth and Gender Equality
 

Gender Equity Index - Gender Inequality Index of UNDP - Gender Status Index - Gender in Human Development - Gender Development Index - Gender Empowerment Measure - Gender in Social Development Indicators - the OECD Social Institutions and Gender Index (SIGI).

Unit-3
Teaching Hours:15
Gender Development and Mainstreaming Initiatives in India
 

Women’s Empowerment in India-Gender Inclusive Planning -Role of Institutions in Gender Mainstreaming  - Gender Sensitization of institutions and policies - Mainstreaming Gender into Development Policies - Rights Based Approach to Gender Development.

Text Books And Reference Books:

1) Eswaran, M (2014), Why Gender Matters in Economics, Princeton University, Princeton and Oxford

2) Joyce P. Jacobsen (2020), Advanced Introduction to Feminist Economics, Edward Elagar Publishing

3) Time use survey report 2019, Government of India

4) Agarwal, B., & Bina, A. (1994). A field of one's own: Gender and land rights in South Asia (No. 58).Cambridge UniversityPress.

5) Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

Essential Reading / Recommended Reading

1. Klasen S. (2006) UNDP’s Gender-Related Measures: Some Conceptual Problems and Possible Solutions, Journal of Human Development and Capabilities 7 (2), pp.243-74

2.Book chapter: Kabeer Naila, Benevolent Dictators, Maternal Altruists and Patriarchal Contracts: Gender and Household Economics, Chapter 5 in Reversed Realities: Gender Hierarchies in Development Thought

 

Evaluation Pattern

CIA 1 for 30 marks

CIA 2 for 20 marks

CIA 3 for 50 marks

ECO147 - THINKING THROUGH THE ENVIRONMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The natural environment necessarily lends itself to multiple disciplinary inquiries. While science and economics provide data, systems of information, knowledge, and models of management about the earth and its resources, environmental ethics enables one to ask ‘How then, should we live?’ This course aims to provide a holistic and deeper understanding of the environment, its varied interpretations, and ways of relating to it. This course also seeks to cultivate moral and ethical thinking about the environment to develop the basics of sustainable living. 

 To sensitize the students and make them think critically about the environment, especially when technology and infrastructure projects rule over the environmental spaces.

Course Outcome

Unit-1
Teaching Hours:10
Environmentalism
 

Environmentalism – tracing the history of global environmental consciousness and movements – Varieties of environmentalism – English love of the country – Wilderness thinking in America – Chipko and Silent Valley movements in India

Unit-2
Teaching Hours:15
Economics of the Environment and its Critique
 

Environmental Economics – resource economics – ecological economics; How economists see the environment; Economics of renewable and exhaustible resources; Carbon trading; Economist’s perspective on Sustainability; Concepts of environmental values – Total economic value; Standard methods to value the environment; Reconsidering Economics; Bounded rationality and the environment

Unit-3
Teaching Hours:10
Ecofeminism and Ecocriticism
 

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Romantic ecology; Nature writings; Thinking like a mountain; The forgetting and remembering of the air 

Unit-4
Teaching Hours:10
Environmental Ethics
 

Environmental Ethics; An autobiography of your relationship with the earth; Environmental justice; Discounting; Climate change debates; Environmental refugees; The inconvenient truth; Basics of sustainable living; Know your carbon footprints

Text Books And Reference Books:

1.     Abram, D. (1996). The Spell of the Sensuous: Perception and Language in a More-than-human World. New York: Vintage Books

2.     Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press

3.     Clark, T. (2011). Literature and the Environment. Cambridge University Press

4.     Garrard, G. (2011). Ecocriticism. Routledge

5.     Guha, R. (2000). Environmentalism. Oxford University Press

6.     Leopold, A. (1949).  A Sand County Almanac. Oxford: Oxford University Press

7.     Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

8.     Stavins, R.N. (Ed.) (2012). Economics of the Environment. New York, London: W.W. Norton

9.     Carson, R. (1963). Silent Spring. London: Hamish Hamilton

10.  Martinez – Alier, J. (2002). The Environmentalism of the Poor: A Study of Ecological Conflicts and Valuation. Cheltenham: Edward Elgar

11.  Plumwood, V. (1993).  Feminism and the Mastery of Nature. London: Routledge

 

12.  Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

Essential Reading / Recommended Reading

 Bhattacharya, R.N. (2004). Environmental Economics. Oxford University Press

Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

Guha, R. (2000). Environmentalism. Oxford University Press

Evaluation Pattern

CIA1-20 MARKS

CIA11-20 MARKS

CIA111-20 MARKS

ATTENDANCE-5 MARKS

ENG181-2 - ENGLISH (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 
  • To expose learners to a variety of texts to interact with
  • To help learners classify ideologies and be able to express the same
  • To expose learners to visual texts and its reading formulas
  • To help learners develop a taste to appreciate works of literature through the organization of language
  • To help develop critical thinking
  • To help learners appreciate literature and the language nuances that enhances its literary values
  • To help learners understand the relationship between the world around them and the text/literature
  • To help learners negotiate with content and infer meaning contextually
  • To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

Course Outcome

CO1: Understand how to engage with texts from various countries, historical, cultural specificities, and politics and develop the ability to reflect upon and comment on texts with various themes

CO2: Develop an analytical and critical bent of mind to compare and analyze the various literature they read and discuss in class

CO3: Develop the ability to communicate both orally and in writing for various purposes

Unit-1
Teaching Hours:4
language
 

Presentation skills

Unit-1
Teaching Hours:4
food
 

Witches’ Loaves

O Henry

 

Unit-2
Teaching Hours:6
Language
 

Report writing

Unit-2
Teaching Hours:6
Fashion
 

In the Height of Fashion-Henry Lawson

Unit-3
Teaching Hours:4
Language
 

Resume Writing

Unit-3
Teaching Hours:4
Management
 

The Story of Mumbai Dabbawalas- ShivaniPandita

 

Unit-4
Teaching Hours:3
Management
 

If

By Rudyard Kipling

Unit-4
Teaching Hours:3
Language
 

Interview skills and CV writing

Unit-5
Teaching Hours:4
History
 

Who were the Shudras?

By Dr Ambedkar

 

 

Unit-5
Teaching Hours:4
language
 

Developing arguments- debating

Unit-6
Teaching Hours:3
History
 

Dhauli

By JayantaMahapatra

Unit-6
Teaching Hours:3
language
 

Developing arguments- debating

Unit-7
Teaching Hours:4
language
 

email writing

Unit-7
Teaching Hours:4
Social Media
 

An Occurrence at Owl Creek Bridge by Ambrose Bierce

Unit-8
Teaching Hours:2
Social Media
 

Truth in the time of Social Media' by Girish Balachandran

Text Books And Reference Books:

ENGlogue 1

Essential Reading / Recommended Reading

teacher manual and worksheets that teachers would provide. Listening skills worksheets.

Evaluation Pattern

CIA1- 20

MSE-50

CIA3- 20

ESE- 50

EST141B - READING TECHNOLOGY IN/AND SCIENCE FICTION (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course aims to provide a basic introduction to understanding discourses of science and technology as represented in select science fiction narratives. The course will help students understand some of the basic questions about the human condition that are raised, debated, and negotiated in and through representative fiction that addresses global and national concerns. Keeping the contemporaneity of issues today, the course will also emphasize how there is a crucial intersection of various ideas that cut across several disciplines with regard to technology and life, thereby making it crucially relevant to engage with it in the contemporary context. Anyone interested in questions of science, fiction, and the human condition and the cross-cutting issues of gender, environment, technology, ethics, sustainability, etc may choose this course. The course will help develop theoretical knowledge about the genre, critical reading skills, and creative writing skills through class engagements and assignments.

 

Objectives:

• To introduce students to the field of science fiction

• Help students identify and raise questions through these works of fiction some relevant questions in the contemporary context

• To direct students towards realising the intersection of various issues raised across different disciplines.

Course Outcome

CO1: Recognize the concepts and debates raised in the genre and engage with the form critically.

CO2: Reflect on the implications of science fiction in contemporary times and illustrate it in their writings. CO3. Appraise the many representations of the human and nonhuman in science fiction and the concerns it makes evident.

CO3: Develop an interdisciplinary perspective towards analyzing science fiction.

Unit-1
Teaching Hours:15
Introduction to Science Fiction Narratives
 

This unit will provide students with a basic overview of science fiction through some critical and conceptual lenses that are commonly identified across SF narratives globally. The New Critical Idiom Series: Science Fiction, would be used here to introduce aspects of SF that touch upon human values and concerns such as gender, environment, ethics, technology, etc. Locating the interdisciplinarity of the domain would be central to this module and will build theoretical knowledge and critical reading skills.

1. History of Science Fiction

2. Common Terminologies

3. Critical Concerns about Technology for Humanity

 

Essential readings:

1. Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

Unit-2
Teaching Hours:15
SF and technology
 

This unit will engage with how technology becomes a crucial part of negotiating contemporary existence as represented through SF. What are the fundamental concerns that Sf raises regarding technology and the human condition? How does technology come to be framed within SF? How are gender and sexuality framed within the discourses of SF? How SF addresses the anxieties of technology and the future would be some of the questions engaged with here. Critical reading skills and creative writing exercises will enable students to develop creative and critical skills.

1. The Matrix

2. Select Episodes of the series Stranger Things

3. Margaret Atwood, The Handmaid’s Tale

4. Any episode of Black Mirror

 

Essential readings:

● Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

● Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

● Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

● “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Unit-3
Teaching Hours:15
Indian Science Fiction
 

This unit will engage with science fiction in the Indian context. One of the main points of discussion would be to understand how SF writers from India have engaged with tropes of SF that we are familiar with and what kind of an ‘India’ is imagined thereof which has implications socially, politically, and culturally. The unit enables critical insights into the concerns around human and non-human and the intersectionalities of it in the Indian context.

1. Vandana Singh “Delhi”

2. Manjula Padmanabhan, “Harvest”

3. Arati Kadav. Cargo

 

Essential readings:

1. Padmanabhan, Manjula. Harvest. Hachette UK, 2017.

2. Singh, Vandana. “Delhi.” Lightspeed, June, 2016, Delhi - Lightspeed Magazine. Accessed on 4 March 2023.

3. Kadav, Arati. Cargo. Mumbai: Fundamental Pictures, 2019. Netflix

Text Books And Reference Books:

1.Hollinger, Veronica. “Contemporary Trends in Science Fiction.” Science Fiction Studies. No. 78, Vol. 26, 1999.

2. Mendlesohn, Farah, and Edward James. The Cambridge companion to science fiction. Cambridge University Press, 2003.

3. Nicholls, Peter, and John Clute. "New Encyclopaedia of Science Fiction." (1999).

4. Ryder, W., Harbour, D. and Modine, M., 2016. Stranger Things | Netflix. [online] Netflix.com. Available at: <https://www.netflix.com/watch/80077368?trackId=200257859> [Accessed 8 November 2016].

5 Wachowski, Andy, et al. Matrix. Burbank, CA: Warner Home Video, 1999.

6 Atwood, Margaret. The Handmaid's Tale. New York: Everyday Library, 2006.

7 “Hated in the Nation.” Black Mirror, season 3, episode 6, 21 Oct. 2016. Netflix.

Essential Reading / Recommended Reading

Malak, Amin. "Margaret Atwood’s “The Handmaid Tale” and the Dystopian Tradition." Canadian Literature 112 (1987): 9-16.

Howell, Amanda. "Breaking silence, bearing witness, and voicing defiance: the resistant female voice in the transmedia storyworld of The Handmaid’s Tale." Continuum 33.2 (2019): 216-229.

Barnett, P. Chad. "Reviving cyberpunk:(Re) constructing the subject and mapping cyberspace in the Wachowski Brother's film The Matrix." Extrapolation (pre-2012) 41.4 (2000): 359.

Wetmore Jr, Kevin J., ed. Uncovering Stranger Things: Essays on eighties nostalgia, cynicism and innocence in the series. McFarland, 2018.

Evaluation Pattern

 

 

Components of assessment

 

Components

CIA I

CIA II

CIA III

Attendance

Total

Marks/Percentage

20

20

50

10

100

EST142 - INTRODUCTION TO LINGUISTICS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is designed to create a foundational knowledge in language and linguistics. It

introduces the students to the theories of the origin, features and development of language,

including the sound patterns of language. This course delves further into the historical and sociological aspects of language.

Course Outcome

CO1: To recognize the core concepts of Language and Linguistics

CO2: To demonstrate intellectual skills that are essential for advanced courses in the discipline.

CO3: To apply the fundamental theories of language, its origin, phonetics, historical linguistics and sociolinguistics.

Unit-1
Teaching Hours:5
Language and Linguistics
 

This unit will introduce the students to language as a discipline in terms of its evolution and

features.

1. Introduction

2. Origin of language

3. Design Features of language

4. Animal Communication

5. Competence and Performance

Unit-2
Teaching Hours:5
The origin
 

This unit will introduce the students to the various theories and debates on the origin of

language.

 

1. Divine source

2. Onomatopoeia

3. Social interaction

4. Physical adaptations

5. Lowering of larynx

6. Language gene

Unit-3
Teaching Hours:15
Sound systems of language
 

This unit introduces students to Phonetics and the speech sounds of world languages.

1. The study of speech sounds

2. Speech organs

3. Glottis and voicing

4. Consonants and vowels of languages

5. Place of articulation

6. Manner of articulation

7. IPA chart

8. Vowel chart

9. Suprasegmentals

10. Cardinal vowels

Unit-4
Teaching Hours:10
Language history
 

This unit will introduce students to historical linguistics. Theories of language change will be

discussed.

1.Family tree

2. Major language families of the world

3. Major language families in India

4. Language change

5. Comparative reconstruction

6. Cognates

7. Endangered languages

8. Language documentation

9. Language death

Unit-5
Teaching Hours:10
Language and Society
 

This unit will introduce students to sociolinguistics. Theories on the social, cultural and

regional aspects of language will be discussed.

 1. Standard language 

2. Dialects and accent

3. Diglossia

4. Social class and speech style

5. Pidgins and creoles

6. Speech accommodation

7. Registers, jargon, slang

8. Prestige and power

9. Kinship terms

10. Language and gender

Text Books And Reference Books:

Akmajian, A., R.A. Demers, A.K. Farmer, &amp; R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

 

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Essential Reading / Recommended Reading

Abercrombie, D. (1967). Elements of General Phonetics. Edinburgh: Chicago, Aldine Pub.

Co.

Akmajian, A., R.A. Demers, A.K. Farmer, &amp; R.M. Harnish. (2001). Linguistics: An

Introduction to Language and Communication. Cambridge, Massachusetts: The MIT Press.  

Balasubramanian, T. (1981). A Textbook of English Phonetics to Indian Students. Macmillan

Brown, G., Brown, G. D., Yule, G., Brown, G. R., &amp; Gillian, B. (1983). Discourse analysis.

Cambridge university press.

Chomsky, N. (1959). &quot;A Review of B. F. Skinner&#39;s Verbal Behavior&quot;. Language. 35 (1):

26–58.

Chomsky, N. (1975). Reflections on Language. New York: Pantheon Books.

Crystal, D. (1998). Language Play.London: Penguin.

Crystal, D. (2000). Language Death. Cambridge University Press.

Crystal, D. (2001). Language and the Internet. Cambridge University Press.

Crystal, D. (2004). The Language Revolution. Cambridge: Polity Press

Crystal, D. (2006). The Fight for English. Oxford: Oxford University Press.

Crystal, D. (2006). How Language Works: How Babies Babble, Words Change Meaning, and

Languages Live or Die. London: Penguin.

Crystal, D. (2008). Txtng: The Gr8 Db8. Oxford: Oxford University Press.

Eckert, P. (1983). The paradox of national language movements. Journal of Multilingual &amp; Multicultural

Development, 4(4), 289-300.

Fairclough, N. (2013). Critical discourse analysis. In The Routledge handbook of discourse

analysis (pp. 9-20). Routledge.

Fromkin, V et al.(2013). An Introduction to Language. Melbourne: Cengage Learning. 

Harris, M. (1992). Language Experience and Early Language Development: From Input To

Uptake. UK: Psychology Press. 

Hockett, C.F. (1958). A Course in Modern Linguistics. The Macmillan Company: New York.

Lenneberg, E. (1967). Biological Foundations of Language. New York: Wiley.

Pinker, S. (2007). The Language Instinct: How the Mind Creates Language (P.S.). Harper

Perennial Modern Classics.

Evaluation Pattern

CIA 1 - 25 marks - In-class test based on Units 1 and 2. 

CIA 2 - 25 marks - In-class test based on Unit 3. 

CIA 3 -  25 marks - Presentation based on Units 4-5.

CIA 4 - 25 marks - Written submission based on Units 4-5.

EST143 - LITERATURE AND TECHNOLOGY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course explores the intersection between literature and technology and evaluates the impact of technology on the creation, consumption and critical analysis of literary texts in the contemporary context, where the dominance of listening and watching challenges the very act of reading; it is pertinent to analyse how technology has shaped literary production and reception throughout various historical periods. For this reason, any discourse on reading in the age of watching is complete, including the technological dimensions of literary studies. 

Course Outcome

CO1: Perceive the impact of technology on the development of literature

CO2: Discuss the ethical and cultural implications of technology in literary contexts.

CO3: Analyse the relationship between literature and technology.

CO4: Demonstrate a conceptual understanding of fundamental theories and concepts related to literature and technology.

CO5: Apply critical thinking skills to explore the future technological influence on literary studies.

Unit-1
Teaching Hours:15
Unit-1 Historical Perspectives on Literature and Technology
 

Technological determinism - Print culture - Oral and written traditions - Mechanization of writing - Media ecology - Digital Archives and Literary Preservation 

 

Prescribed Texts

 

1.“Print Culture: From Steam Press to Ebook” by Frances Robertson

        2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

Unit-2
Teaching Hours:15
Digital Literature and New Forms of Expression
 

 

Hypertext and interactivity - Transmedia storytelling - Electronic poetry - Augmented and virtual reality literature  - Gaming and narrative - AI and Machine Learning in Literature 

 

Prescribed Texts

 

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

        2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

 

 

Unit-3
Teaching Hours:15
Ethical and Social Implications of Technology in Literature
 

Surveillance and privacy - Social media and identity -Posthumanism and cyborg literature-  Algorithmic bias and representation  - Ecological sustainability, and technology influenced eco-literary practices

 

Prescribed Texts 

  1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II
  2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers
Text Books And Reference Books:

Unit 1 

1.     “Print Culture: From Steam Press to Ebook” by Frances Robertson

2.    “Track Changes: A Literary History of Word Processing” by Matthew G. Kirschenbaum

 

Unit 2

 

1.“The New Digital Storytelling: Creating Narratives with New Media” by Bryan Alexander

2.  “Digital Poetics: The Making of E-Poetries” by Loss Pequeño Glazier

 

Unit 3 

 

1. “Cyborgs, Cyberspace, and Science Fiction: Consciousness and the Posthuman” by William S. Haney II

2. “Hamlet's BlackBerry: Building a Good Life in the Digital Age” by William Powers

Essential Reading / Recommended Reading

1.“The Gutenberg Galaxy” by Marshall McLuhan

2.“Electronic Literature: New Horizons for the Literary” edited by N. Katherine    Hayles and Jessica Pressman

3.“The Cambridge Companion to Electronic Literature” edited by Scott Rettberg

4.“Frankenstein” by Mary Shelley

5.“Brave New World” by Aldous Huxley

6.“The Circle” by Dave Eggers

7.“Neuromancer” by William Gibson

8.“The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Evaluation Pattern

Assignments: 95 marks

Attendance: 5 marks  

CIA I - 20 Marks

CIA II - 50 Marks 

CIA III - 25 Marks 

EST144 - LITERATURE, AESTHETICS, AND SOCIETY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This course aims at exploring the phenomenon of aesthetics and society from a multi-disciplinary perspective. Further, it helps the students to be exposed to multi-disciplinary approach of understanding realities of life through the appreciation of literature and aesthetics. 

Course Objectives: By the end of the course, the student should be able to understand how literature from different contexts appeals to society, and how we can appreciating aesthetics. It explores how we can analyze multiple perspectives through literary devices, and how to appreciate litearture in relation to society through aesthetics.

 

Course Outcome

CO1: Understand how literature appeals to society through appreciating aestheti

CO2: Analyze multiple perspectives through literary devices

CO3: Appreciate literature in relation to society through aesthetics

Unit-1
Teaching Hours:15
Aesthetics and Literature
 

Philosophy of Aesthetics: Lecture based on Aesthetics, Senses, Perspectives, Persuasions, Camera lens,

What is Beauty? What is Advertising? What attracts people? How dreams affect perspectives? How tone can vary perspectives? How images, symbols, and imageries work in people through senses? [Waya of Seeing and Ways of Perceiving, How we buy things: food, ornaments, clothes, trends and fashion, marketing strategies and advertising magics]

 

 

Unit-2
Teaching Hours:15
Mind, Art, and Aesthetics
 

How affect-effect (people, celebrities, personalities) touching method contributes mind in appreciating things around.

Unit-3
Teaching Hours:15
Appreciating Aesthetics
 

How aesthetics work and how we appreciate aesthetics from different contexts?

Text Books And Reference Books:

Aranya Johar's Slam Poetry: A Brown Girl's Guide to Beauty

Art of Edinburgh: Street Art: Murals

Art of Banksy: Girl with Balloon: Street Mural

Migrant Mother: Painting

Charlotte Perkins Gilman's The Yellow Wallpaper: Text and Animation

Girish Karnad's Nagamandala: Text

Kodaikanal Won't: Visuals

Gaon Chodab Nahi: Visuals

Culinary Arts: Visuals

Arthur Golden's Memoirs of a Geisha: Text and Movie

Chithra Banerjee Divakaruni's Mistress of Spices: Movie

Ratatouille: Movie

Coco: Movie

Charlie Chaplin: Modern Times: Selected Scenes Visuals

 

Essential Reading / Recommended Reading

John Berger's Way of Seeing

Evaluation Pattern

CIA I: 25 Marks

CIA II: 25 Marks

CIA III: 45 Marks

Attendance: 5 Marks

EST158 - NARRATIVES OF CRIME AND CRIME CULTURE (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

The course introduces the vast and vivid narrative universe of crime. The module presents various perspectives, patterns and equations on the representation of crime, victimhood and investigation. Foregrounding the psychological states of the criminal mind, it navigates through the real and imaginary portrayals of the crime genre’s archetypal characters and the notions of criminality, legality and justice. Further, the course focuses on the intersection of popular culture, true crime, media and the ideological underpinnings of crime culture 

Course Outcome

CO1: To study the various narrative intricacies of representing crime

CO2: To analyze the various cultural patterns and popular images of detective genres, crime stories, and the conceptions of justice

CO3: To think and write about the political implications of legality, criminality and the psychology of criminal activities

Unit-1
Teaching Hours:15
Narrativizing Crime as a Genre
 

 

Classroom activities on the Creative Writings on Crime

Crime Fiction by Frankie Y Bailey, The Oxford Research Encyclopedia of Criminology & Criminal Justice.

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

 

 

Unit-2
Teaching Hours:10
Psychological Dimensions of Crime
 

 

Narratives of Criminal Action and Forensic Psychology (article)

Edgar Allan Poe’s Tell-Tale Heart, Black (short stories) 

Joker (film)

The Image of the Serial Killer: Zodiac, Memories of Murder and Silence of the Lambs (select movies)

Unit-3
Teaching Hours:10
Ideological Implications of Crime
 

 

Marxist Understanding of Ideology

Oppenheimer (film)

Squid Games and Money Heist (web series)

Article 15, Deewar and KGF (films)

Unit-4
Teaching Hours:10
Whodunit, True Crime and Crime News
 

 

True Crime and Danger Narratives: Reflections on Stories of Violence, Race, and (In)justice- by

Lindsey Webb

Arushi Hemraj Murder Case: A Case Study

Sherlock Holmes Series

Delhi Crime (Web Series)

Violence, Media Effects and Criminology by Nickie D Philips

Text Books And Reference Books:

 

Framing Crime: Cultural Criminology and the Images (2010) by Keith Hayward; the late Mike Presdee

Toward a Theory of True Crime Narratives (2019) by Ian Case Punnett

Monsters in Media: A Textual Analysis of True Crime in Narrative Journalism by Rachel Sansano

Essential Reading / Recommended Reading

Abrams, M.H. (2015). A Glossary of Literary Terms. Cengage Learning. p. 69

Bailey, Frankie Y. (Jul 2017). "Crime Fiction"The Oxford Research Encyclopedia of Criminology & Criminal Justice.

 "Crime Fiction: A Very Short Introduction" by Richard Bradford

"The Secret Life of Crime: A Companion for the Modern Reader" by Roger Lewis

Detective Fiction: A Collection of Critical Essays" edited by Robin W. Winks

Narrative Criminology: Understanding Stories of Crime (2015) by Lois Presser and

Sveinung Sandberg

Evaluation Pattern

CIA I 20 Marks

CIA II 20 Marks

CIA III 50 Marks

EST159 - CREATIVE WRITING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Description

This course will help the learners embark on a captivating journey into the realms of poetry, fiction, and creative non-fiction. The course is structured for learners eager to explore diverse genres and styles and is expected to guide students in both producing their own creative works and critically reflecting on their efforts and those of fellow writers. The course structure integrates preparatory readings and activities. As students engage and experiment with a spectrum of genres, they will build on existing strengths and venture into unexplored creative territories, fostering a dynamic and enriching learning experience.

Course Objectives

 

  • To develop the skills and confidence to produce compelling works of poetry, fiction, and creative non-fiction.

  • To critically evaluate personal creative endeavours and the works of fellow writers, fostering a deeper understanding of the creative process and enhancing one's own artistic vision.

  • To experiment across a spectrum of genres, building on existing strengths while fearlessly venturing into uncharted creative territories.

 

 

 

 

 

Course Outcome

CO1: Demonstrate proficiency in producing polished and engaging works spanning poetry, fiction, and creative non-fiction

CO2: Showcase the ability to critically analyse and reflect upon both personal creative endeavours and the creative works of peers, resulting in a heightened awareness of the elements that contribute to impactful writing.

CO3: To apply creative writing skills learnt in crafting compelling authentic dialogues tailored for various mediums

Unit-1
Teaching Hours:5
Writing for readers: the art of poetry, research and the craft of criticism
 
  • This module will combine research and close critical reading of selected examples of modern and contemporary poetry with the writing of poetry by the students themselves.
  • Understand and explore themes, cultures, and traditions relevant to the local communities or any regional or global issues and incorporate them into poetic expressions.
Unit-2
Teaching Hours:10
Writing for readers: imagined worlds - fiction, long and short
 

 

This module focuses on prose fiction, examining the relationship between memory, imagination and research and exploring the essential concerns of the fiction-writer, including plot and narrative, voice and character and the importance of place.

Unit-3
Teaching Hours:10
Writing for performance: monologue and polyphonic scripts
 
  • This module explores various forms of writing for an audience. 
  • Students will explore various local, regional or global themes and draft scripts for short plays.
Unit-4
Teaching Hours:10
Writing life: Creative Non-fiction
 

This module explores the concept of creative non-fiction and examines examples drawn from a range of sub-genres including biography, memoir, travel-writing and writing about the environment.

Unit-5
Teaching Hours:10
Creative Writing and Social Media
 

This module focuses on the art of crafting captivating and impactful content for diverse social media platforms

Text Books And Reference Books:

Reference materials will be provided by the facilitator after a needs analysis in the first week of class commencement

Essential Reading / Recommended Reading

The Cambridge Introduction to Creative Writing by David Morley, Cambridge University Press

Evaluation Pattern

CIA I - Individual work (submission) - 10 Marks

CIA II - Group presentations - 25 Marks

CIA III - Individual presentations - 10 Marks

Attendance- 5 Marks

EST161 - WRITING SKILLS FOR TOEFL IBT THROUGH COLLABORATIVE LEARNING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is part of a funded project by Educational Testing Services,

TOEFL, USA. Through collaborative learning, it aims to develop

essential writing skills for achieving excellence in the TOEFL iBT

writing section. Learners will work in small heterogeneous groups,

supporting each other’s language development and building on the

diverse proficiencies within groups. The learners can take the actual

TOEFL iBT Writing section test at the beginning and end of this course,

free of cost. However, the scores cannot be used for TOEFL

certification.

To build foundational writing skills like idea generation, organization,

coherence, cohesion, vocabulary usage, and grammar structures.

2. To develop analytical skills for comprehending written and spoken

academic content.

3. To enhance summarization skills for coherently presenting critical

information.

4. To apply appropriate writing conventions and language usage norms

suitable for academic writing tasks.

5. To strategize approaching various TOEFL writing tasks by understanding

rubrics and assessment criteria.

Course Outcome

CO1: List and describe different pre-writing strategies like brainstorming, outlining, and idea mapping (Remembering - LOTS)

CO2: Prepare a coherent first draft employing techniques like mind-mapping, outlining, and free-writing (Applying - HOTS)

CO3: Produce unified, coherent and well-supported write-ups using cohesive devices like conjunctions and lexical chains appropriately. (Creating - HOTS)

CO4: Use accurate vocabulary, grammar structures, and academic language conventions across TOEFL writing tasks. (Applying - HOTS)

CO5: Evaluate drafts to identify gaps as per assessment benchmarks by comprehending evaluation rubrics (Evaluating - HOTS)

Unit-1
Teaching Hours:9
Introduction:Buildi ng Effective Writing Skills
 

Pre-writing strategies: Brainstorming, outlining, idea mapping,

free-writing

• Writer’s toolkit: Topic sentences, supporting details, cohesive

devices, transitions

• Process writing: Planning, drafting, reviewing, editing

Unit-2
Teaching Hours:9
Developing Academic Writing Skills
 

Summarising long texts by identifying key ideas

• Paraphrasing source content using own vocabulary and structures

• Synthesising information from multiple sources

• Building coherence through logical organisation and transition

words

• Enhancing written expression through a rich vocabulary

• Applying grammar rules for accurate usage and clarity

Unit-3
Teaching Hours:9
Strategising TOEFL iBT Writing Tasks
 

Analysis of Integrated and Independent Writing Rubrics

• Study of sample responses at different score levels

• Approaching integrated task: Structuring summary and synthesis

logically per rubric parameters

• Approaching independent task: Building an

argumentative/persuasive essay per rubric expectations

• Acquiring positive test-taking strategies - time management,

answer outlining

Unit-4
Teaching Hours:9
Practice and Application
 

Conducting peer reviews to provide constructive feedback

• Revising drafts based on peer and instructor feedback

• Practising integrated and independent writing tasks under timed

conditions

• Reflecting on common challenges and strategies to overcome

them

• Engaging in collaborative writing exercises to enhance skills

Unit-5
Teaching Hours:9
Reflection and Evaluation
 

Reflective writing on the learning process throughout the course

• Assessing the importance and impact of collaborative learning on

writing skills

• Finalising and polishing writing samples for submission

• Preparing for the end-of-course TOEFL iBT Writing section test

• Reviewing and discussing performance to identify areas for

further improvement

Text Books And Reference Books:

Suggested Reading

1. “Official Guide to the TOEFL Test” by ETS

2. “Cambridge Preparation for the TOEFL Test Book with CD-ROM and

Audio CDs Pack.”

3. “Ace the TOEFL Essay (TWE)” by Timothy Avants

4. “TOEFL Writing” by Lin Lougheed

5. “Check Your English Vocabulary for TOEFL” by Rawdon Wyatt

6. “TOEFL Writing Important Tips &amp; High Scoring Sample Answers” by

TOEFL Material

7. “Building Skills for the TOEFL iBT” by Paul Edmunds

Essential Reading / Recommended Reading

Suggested Reading

1. “Official Guide to the TOEFL Test” by ETS

2. “Cambridge Preparation for the TOEFL Test Book with CD-ROM and

Audio CDs Pack.”

3. “Ace the TOEFL Essay (TWE)” by Timothy Avants

4. “TOEFL Writing” by Lin Lougheed

5. “Check Your English Vocabulary for TOEFL” by Rawdon Wyatt

6. “TOEFL Writing Important Tips &amp; High Scoring Sample Answers” by

TOEFL Material

7. “Building Skills for the TOEFL iBT” by Paul Edmunds

Evaluation Pattern

All classroom Assessments

CIA 1 - 20 Marks (Converted to 10)

• Pre-writing strategies and foundational skills: Brainstorming,

outlining, idea mapping

• Submission of a coherent first draft of an essay employing these

techniques

CIA 2 - 20 Marks (Converted to 10)

• Summarising, paraphrasing, and synthesising: Creating a

summary of a long text, paraphrasing source content, and synthesising

information from multiple sources

• Submission of a synthesised text from given sources

CIA 3 - 50 Marks(Converted to 25)

• Final project: Submission of an integrated and independent

writing task

• Reflective writing on the learning process and the importance

and impact of collaborative learning to enhance writing skills

• Peer review and self-assessment based on evaluation rubrics

Attendance - 10 (Converted to 5)

Total - 100(Converted to 50)

EST162 - AESTHETICS OF ART (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is intended for art enthusiasts to grab some time

out of their busy schedule to channel their energy to creative

activities and help them appreciate the world around in a

meaningful way. It aims to give students a hands-on experience

with various forms of art. This happens to be a platform for

students to experiment with various mediums of paints, various

methods of sketching, illustration and expressing through

words, be it in the written or spoken poetry form. This kind of

experiential learning where the active engagement with colours

and words is encouraged, is likely to become a sensual and

aesthetic experience. The course will also make use of activity-

based strategies to engage students with the making and

reading of art.

Note: Art materials will not be provided as part of the course.

 

Students would have to bring their own.

Student will experiment with a variety of painting

techniques to develop a working knowledge of the

creative potential of each technique

▪ Student will experiment with a variety of painting

surfaces in order to describe and explain how paint

reacts to different surface qualities

▪ Students will be able to articulate relationships between

painted works of art and their contexts in culture, society,

and individual identity

▪ Students will develop an interest in expressing their ideas through the mediums of painting/ sketching/ illustration/

words

Course Outcome

CO1: Identify and learn aesthetic concepts of art and present it in their presentations (PSO1, PSO7)

CO2: Demonstrate a working knowledge of the creative potential of different techniques through artworks (PSO2, PSO8)

CO3: Illustrate their responses to everyday life through artistic expressions (PSO2, PSO7)

CO4: Create artworks that exercise the practice of experimenting with different mediums to present innovative ideas (PSO6, PSO8)

Unit-1
Teaching Hours:15
Introduction to Art and Aesthetics (5 hours)
 

What is Art?

● Cave art, cartography, and murals

● Western Artistic traditions

● Renaissance art

● Modernism

● Postmodernist Artistic Experiments

● Avant-garde

Eastern artistic traditions

● Asian art

● African art

● Islamic art

Medicine and Art, Art therapy

Art and dissent: graffiti

Literature and Art: Graphic narratives

Art and body: tattoos

Unit-2
Teaching Hours:20
Painting as an Image versus Painting as an Object- the idea of consumerism and exhibitionism
 

Painting as an Image versus Painting as an Object- the idea of

consumerism and exhibitionism

 

Select items from the following list

1. Pencil drawing

2. Watercolor

3. Zentangle art

4. Charcoal painting

5. Coffee painting

6. Rock art and pebble art

7. Calligraphy

Unit-3
Teaching Hours:10
Other arts
 

Aesthetics of taste: food

Photography

Street play &amp; Performance poetry

Text Books And Reference Books:

The History of Art: Painting from Giotto to the Present Day by A N Hodge

● Fun with a Pencil by Andrew Loomis

● Dynamic Figure Drawing: A New Approach by Burne Hogarth

Essential Reading / Recommended Reading

What Art Is? By Arthur Danto

● The History of Art: Painting from Giotto to the Present Day by A N

Hodge

● Fun with a Pencil by Andrew Loomis

● Dynamic Figure Drawing: A New Approach by Burne Hogarth

● An Introduction to Oil Painting by Ray Smith

● What is Islamic Art by Wendy M K Shaw

● Japanese Sumi Painting by Takahiko Mikami

● Visual Culture by Chris Jenks

● Tattoo: Secrets of a Strange Art by Albert Parry

● This is Not a Photo Opportunity: The Street art of Banksy by Martin Bull

● Cooking: The Quintessential Art by Pierre Gagnaire. et al

Evaluation Pattern

Assessment 1: Group assignment: 50 marks – create an artwork

Assessment 2: Individual assignment: 50 marks- Conduct an Exhibition

EST163 - BOOK TO FILM ADAPTATION (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

“The book was so much better!” How many times have you said this

after watching a film adaptation? Every book lover both yearns for and

secretly dreads the news that their favourite book is to be adapted into a

film or television series: on the one hand is the indescribable excitement

of knowing that the experience of the book can be relished further

through a different medium, but on the other is the terrible anticipation

that the adaptation will ruin the book in some way.

 

This course will take learners through the process of understanding why

some film adaptations of books work—and why some just don’t. Students

will also be required to create your own adaptations of books through visual

media, whether through scrapbook assignments, short films, or cosplaying.

They will also be given the opportunity to learn the basics of adapting

existing stories into script format.

Course Outcome

CO1: Demonstrate the process of adapting written stories into films. by interpreting such adaptations in their assignments.

CO2: Apply some basic concepts from film studies and literary studies in their critical analysis.

CO3: Develop different perspectives on book-to-film adaptations through discussions with peers who share their interest in the field.

Unit-1
Teaching Hours:7
Introduction: The ?language? of film
 

Linda Hutcheon, Laura Mulvey, Harold Bloom, Michael Ondaatje, Anthony

Minghella (excerpts—literary/film theory and writing about filmmaking—read

with examples/illustrations from scenes from books/films/television series)

Unit-2
Teaching Hours:7
The ?Classics?-
 

The Picture of Dorian Gray

- Sir Arthur Conan Doyle, A Study in Scarlet/BBC/Steven Moffat, Sherlock:

A Study in Pink

Unit-3
Teaching Hours:7
(Science Fiction and Fantasy)
 

Peter Jackson and Amazon Prime: The Lord of the Rings

- Game of Thrones/A Song of Ice and Fire (extracts)

- Fantastic Beasts series

- Good Omens

- 2001: A Space Odyssey

- Bladerunner

Unit-4
Teaching Hours:7
Film Adaptations and Gender
 

Depiction of gender and identity in film adaptations; theory from Laura

Mulvey’s “Visual Pleasure and Narrative Cinema”; Maurice, Fire, Carol,

The Talented Mr Ripley.

Unit-5
Teaching Hours:7
Comics/Tie- in Novels
 

Adaptations of comic book series such as DC, Marvel, and Tintin  

- Books inspired by visual sources: tie-in novels and comic books for series

such as Star Wars, Star Trek, Firefly, Buffy the Vampire Slayer, The X-Files,

Torchwood (novels as well as audio plays), and Doctor Who.

Unit-6
Teaching Hours:7
Biopics
 

Films based on the lives of writers/artists; A Beautiful Mind, Lust for Life,

 

“Vincent and the Doctor” (Doctor Who)

Text Books And Reference Books:

Film Art: An Introduction by David Bordwell and Kristin Thompson (11th

 

Edition)(2016)

How to Read a Film by James Monaco (1977)

Ways of Seeing by John Berger(1972)

The Cinema Alone by Pam Cook (1999)

Essential Reading / Recommended Reading

Narrative Theory in the Void by Patrícia Mahr (2014

The Post-Cinema Effect by Vivian Sobchack (2000)

Film Studies: An Introduction by Christine Gledhill (2000)

The Film Theory Reader edited by Geoff Nowell-Smith (1999)

The Routledge Companion to Film Theory edited by Carl Plantinga (2009

Evaluation Pattern

Tasks based on research, application, and audio-visual components.

CIA 1. A Written Assignment

Assignment Details-A written assignment (essay) of 600 words based on a

visual text.

CIA 2 – Group Presentation based on the topics discussed

CIA 3- Portfolio submission based on the films screened as well as the books

discussed in the class.

EST164 - THE POWER OF STORYTELLING: FROM ANCIENT MYTHS TO VIRAL MEMES (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

This interdisciplinary course delves into the captivating world of storytelling, exploring its

historical roots, modern applications, and enduring power in the digital age. Through lectures,

discussions, hands-on activities, and guest speakers, you&#39;ll develop critical thinking,

communication, and digital literacy skills applicable to various fields and careers.

Course Outcome

CO1: Understand the fundamental elements of storytelling and their impact on audiences.  Analyze different storytelling traditions across cultures and media (oral, written, visual).  Identify the power of storytelling in shaping narratives and influencing behavior.  Develop critical thinking skills to evaluate the messages conveyed through stories.  Craft compelling stories in various formats, leveraging digital tools and platforms.  Enhance communication skills through written and oral presentations.

Unit-1
Teaching Hours:10
Storytelling: A Universal Language
 

Develop a short story concept for a specific digital platform.

 Practice scriptwriting for a podcast episode segment.

 Experiment with basic digital storytelling tools to create a visual narrative.

Unit-2
Teaching Hours:10
From Bards to Influencers: The Evolution of Storytelling Media
 

Examining the influence of oral traditions, written narratives, and visual storytelling.

 Exploring the rise of digital media and its impact on storytelling formats (podcasts, video

essays, blogs, social media).

 Analyzing the power of virality: How stories spread and capture attention online.

 Guest Speaker: A digital content creator or social media influencer discusses their

storytelling strategies.

Unit-3
Teaching Hours:10
Decoding the Message: Analyzing Storytelling Techniques
 

Understanding different narrative structures and exploring techniques to manipulate

audience emotions.

 Analyzing the use of symbolism, foreshadowing, and character development.

 Recognizing emotional manipulation and propaganda techniques in storytelling.

 Workshop: Developing critical thinking skills for analyzing stories.

Unit-4
Teaching Hours:10
Crafting Your Story
 

Exploring different storytelling formats and identifying your voice.

 Identifying your target audience and tailoring your story for maximum impact.

 Scriptwriting and storyboarding basics: Planning the narrative flow.

 Workshop: Using digital storytelling tools for crafting compelling content (e.g., audio

editing software, image editing apps).

Text Books And Reference Books:

Dawkins, Richard. The Selfish Gene. Oxford University Press, 1976.

Campbell, Joseph, and Bill Moyers. The Power of Myth. Doubleday, 1988.

Gottschall, Jonathan. The Storytelling Animal: How Stories Make Us Human. Houghton Mifflin Harcourt, 2012.

Essential Reading / Recommended Reading

Mina, An Xiao. Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power. Beacon Press, 2019.

Kaufman, Scott Barry. The Psychology of Storytelling. Oxford University Press, 2020.

Gerbaudo, Paolo, editor. The Oxford Handbook of Memes. Oxford University Press, 2022.

Evaluation Pattern

Develop a short story concept for a specific digital platform.

 Practice scriptwriting for a podcast episode segment.

 Experiment with basic digital storytelling tools to create a visual narrative.

EST165 - CITY SCAPES: READING BANGALORE HISTORY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The urban spaces of India have transformed immensely with increased global influences. The course attempts to explore various of aspects of cultural identity and compare those identities formed, represented, and reproduced in the metropolitan context of Bangalore. The course enables students to think of the concept of 'the city' as a dynamic entity and analyse how our understanding of, and interaction with the city produces knowledge of space, emerging subjectivity and the “Other”. The city will be examined as a physical and socio-political structure. Metropolitan cities are considered nowadays as sites in the transnational network of financial and technological activities and hence they must be studied as global spaces in addition to its local and regional specificities.

The course is conceptualized with the following objectives:

1.To introduce students to the idea of city and enables them to ask some relevant questions in the contemporary context.

2. To introduce students to narratives as told by monumental and representational cultures of cities.

3. To make students reflect on how cosmopolitanism and diversity are expressed in urban environments and how urban space mediate transnational and global links.

Course Outcome

1,2 AND 3: ? CO1: Recognize the politics that constitute the notion of city with the contextual understanding of the specificities of Bangalore through classroom discussions and assignments ? CO2: Reconstruct the idea of city space in the contemporary context of globalization and transnationalism and reflect upon it in various classroom engagements. ? CO3: Critically appreciate the plurality of contemporary cosmopolitan spaces through various classroom engagements and assignments.

Unit-1
Teaching Hours:15
Unit-I
 

This unit attempts to look at the histories of Bangalore from cultural, literary, and socio-political aspects. It aims to give a detailed understanding of how the city space has evolved during the precolonial, colonial, and postcolonial eras.

Unit-2
Teaching Hours:15
Unit-II
 

This Unit looks at the sense of the city in the Digital Age and how the city is formed of politically aware people making it a public space of contestations and demonstrations.

Unit-3
Teaching Hours:15
Unit-III
 

This unit tries to look at how the city has come to be from its time of conception. Karnad toasts to 'Bendakalooru', the place of boiled beans.

Text Books And Reference Books:

1.      Majestic: The Place of Constant Return” Zac O’Yeah

2.      From Multiple City: Writings on Bangalore Aditi De

3.      “From The Promise of the Metropolis: Twentieth Century Janaki Nair

1. “Reading the City in a Global Digital Age: The Limits of Topographic Representation” Saskia Sassen

 

2. “The Problem” Michael Goldman, Vinay Gidwani, Carol Upadhya

 

3. “The City as Dichotomy” Sharadini Rath

 

4.“Contestations Over Public Spaces” Lekha Adavi, Darshana Mitra And Vinay Sreenivasa.

1. “Boiled Beans on Toast: A Play” Girish Karnad.

2. City Walk    

Essential Reading / Recommended Reading

1.Shaw, Annapurna. Indian Cities in Transition.

2.Friedman, Thomas L. The World is Flat: The Globalized World in the Twenty-First Century.

 

Documentaries on city:

https://www.youtube.com/watch?v=1zE63HhhgJ4 (Destination Bangalore)

https://www.youtube.com/watch?v=cjhlcIOgUy4 (How Bangalore Became the Silicon Valley of India)

1.Massey, Doreen. “City as a Global Space” City Worlds.

Madanipour, Ali. Urban Design, Space and Society. 2014.

Sabiki, Ranjit. A Sense of Space: The Crisis of Urban Design in India, 2019.

Evaluation Pattern

Therea are three CIA's in this course CIA-I, CIA-II and CIA-III respectively, 20,20 and 50 marks

EST166 - LITERATURE ON MONEY, MOTIVATION AND SELF HELP (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course Instructor: Dr. Sudeesh K

Course Description: This course explores the interconnected themes of money, poverty, motivation, and self-help through a multidisciplinary lens, drawing on psychology, economics, culture and literature. It examines how financial behaviors are shaped by psychological principles, including insights from behavioral economics, cultural studies and Maslow's hierarchy of needs. The course also delves into the science of positive thinking, habit formation, and self-actualization, offering strategies for personal and professional growth. Furthermore, the module explores insights into how and why people in poverty make spending, saving, and investing decisions and explains the psychological and systemic barriers to effective financial behavior among low-income groups.

Students will engage with influential self-help texts, critically analyzing their relevance, impact, and alignment with human needs and aspirations. Through readings, discussions, and reflective exercises, the course aims to empower individuals to make informed decisions, cultivate habits for success, and achieve meaningful goals.

By the end of the course, students will have a nuanced understanding of how to integrate financial wisdom, motivational principles, and self-help strategies into their lives for sustainable personal development.

Course Outcome

CO1: Gain a nuanced understanding of how financial behaviors are shaped by culture and psychology.

CO2: Develop strategies for positive thinking and effective habit formation

CO3: Critically evaluate the relevance and limitations of self-help literature in fostering personal and professional growth

Unit-1
Teaching Hours:15
Psychology of Spending and Investing
 
  • Behavioral economics and cognitive biases in financial decision-making.
  • The psychology behind spending, saving, and investing.
  • Emotional and cultural aspects of money management.
  • The role of long-term financial planning and wealth accumulation.
  • Essential References:

    • Morgan Housel, The Psychology of Money.
    • Daniel Kahneman, Thinking, Fast and Slow (selected chapters).
    • Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness.
    • "Rich Dad Poor Dad" by Robert Kiyosaki
    • Coffee Can Investing: The Low-Risk Road to Stupendous Wealth by Saurabh Mukherjea, Rakshit Ranjan, and Pranab Uniyal
    • Let's Talk Money by Monika Halan
  • Recommended Readings:

    • Vicki Robin and Joe Dominguez, Your Money or Your Life.
    • Carl Richards, The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money.

    Activities:

    • Case studies on investment behaviors.
    • Analyzing personal financial habits
Unit-2
Teaching Hours:15
Positive Thinking and Habit Formation
 

Topics:

  • The science of positive psychology: Optimism, gratitude, and resilience.
  • Building and sustaining habits for success.
  • Breaking negative habits and mindset shifts.
  • Applications of habit formation in daily life and work.

Essential References:

  • Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty" by Abhijit Banerjee and Esther Duflo
  • Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business.
  • Carol S. Dweck, Mindset: The New Psychology of Success.
  • Abraham Maslow, Motivation and Personality (selected sections on the hierarchy of needs).

Recommended Readings:

  • Norman Vincent Peale, The Power of Positive Thinking.
  • Martin E.P. Seligman, Flourish: A Visionary New Understanding of Happiness and Well-being.
  • "Cultural Influences on Spending Patterns in India" (India Today)
  • "How Behavioral Finance Impacts Indian Investors" (Financial Express)

Activities:

  • Habit tracking exercises.
  • Reflection journals on mindset transformations.
Unit-3
Teaching Hours:10
Self-Help Literature and Its Impact
 

Topics:

  • Evolution of self-help literature: From ancient wisdom to modern bestsellers.
  • Critical analysis of popular self-help books.
  • Techniques and principles in self-help texts.
  • Assessing the efficacy of self-help strategies in real-life contexts.
  • Maslow's theory in self-help literature: How self-help texts address different levels of human needs.

Essential References:

  • Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.
  • Dale Carnegie, How to Win Friends and Influence People.
  • Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph.
  • James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones.

Recommended Readings:

  • Napoleon Hill, Think and Grow Rich.
  • Mark Manson, The Subtle Art of Not Giving a Fck: A Counterintuitive Approach to Living a Good Life*.
  • Abraham Maslow, Motivation and Personality (selected chapters connecting self-help principles to human needs).

Activities:

  • Group discussion on the practical utility of self-help literature.
  • Comparative analysis of approaches in different self-help texts and their alignment with Maslow's framework.
Text Books And Reference Books:
  •  

    • Morgan Housel, The Psychology of Money.
    • Daniel Kahneman, Thinking, Fast and Slow (selected chapters).
    • Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness.
    • Coffee Can Investing: The Low-Risk Road to Stupendous Wealth by Saurabh Mukherjea, Rakshit Ranjan, and Pranab Uniyal
    • Let's Talk Money by Monika Halan
    • "Rich Dad Poor Dad" by Robert Kiyosaki
    • Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty" by Abhijit Banerjee and Esther Duflo
    • Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business.
    • Carol S. Dweck, Mindset: The New Psychology of Success.
    • Abraham Maslow, Motivation and Personality (selected sections on the hierarchy of needs).
    • Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.
    • Dale Carnegie, How to Win Friends and Influence People.
    • Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph.
    • James Clear, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones.

     

Essential Reading / Recommended Reading
  •  

    • Vicki Robin and Joe Dominguez, Your Money or Your Life.
    • Carl Richards, The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money.
      • Norman Vincent Peale, The Power of Positive Thinking.
      • Martin E.P. Seligman, Flourish: A Visionary New Understanding of Happiness and Well-being.
      • "Cultural Influences on Spending Patterns in India" (India Today)
      • "How Behavioral Finance Impacts Indian Investors" (Financial Express)
      • Napoleon Hill, Think and Grow Rich.
      • Mark Manson, The Subtle Art of Not Giving a Fck: A Counterintuitive Approach to Living a Good Life*.
      • Abraham Maslow, Motivation and Personality (selected chapters connecting self-help principles to human needs).
Evaluation Pattern

CIA I- 20 Marks

CIA II-20 Marks

CIA III- 50 Marks

EST167 - SCIENCE OF WELLBEING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course delves into the scientific understanding of well-being, exploring the psychological, biological, and social factors that contribute to human flourishing. Students will learn about evidence-based strategies for enhancing mental and physical health, building resilience, and cultivating positive emotions. The course will cover a range of topics, including positive psychology, mindfulness, stress management, and social connection. Through a combination of lectures, discussions, and practical exercises, students will gain insights into their own well-being and develop skills to promote their overall well-being.

Course Objectives

By the end of this course, students will be able to:

  • Understand the key concepts and theories of positive psychology and well-being.

  • Identify the factors that contribute to individual differences in well-being.

  • Apply evidence-based strategies to enhance their own mental and physical health.

  • Develop skills for managing stress, building resilience, and cultivating positive emotions.

  • Foster healthy relationships and social connections.

  • Critically evaluate research on well-being and its implications for individual and societal well-being.

  • Communicate effectively about well-being and its importance in personal and professional life.

Course Outcome

CO1 : The learner will be able to get the overview of techniques of maintaining physical well-being.

CO2: The learner will be able to get the overview of techniques of maintaining mental well-being.

CO3 : The learner will be able to get the overview of techniques of maintaining emotional well-being.

CO4: The learner will be able to get the overview of techniques of maintaining social and digital well-being.

Unit-1
Teaching Hours:7
Psychology and Well-being
 

Major theories of psychology

Major theories of personality

Personality Test

 

Unit-2
Teaching Hours:7
Emotional Well-being
 

Emotions and its Types 

Emotional Intelligence

5 Dimensions of Emotional Quotient

Techniques of Being Emotionally Intelligent

 

Unit-3
Teaching Hours:7
Mental Well-being
 

Brain and Mind

Ensuring a Healthy Brain

Taking care of Mind

Optimism, Purpose of Life and Good Environment

Mechanism of Mental Well-being

Intelligence Quotient

 

Unit-4
Teaching Hours:7
Emotional Well-being
 

Emotions and its Types 

Emotional Intelligence

5 Dimensions of Emotional Quotient

Techniques of Being Emotionally Intelligent

 

Unit-5
Teaching Hours:7
Social Well-being
 

Social Support Network – Emotional support, instrumental support, Informational Support

Healthy relationships

Sense of Belonging

Methods to ensure a useful and constructive social circle

 

Unit-6
Teaching Hours:7
Digital Well-being
 

Screen time-management

Maintaining online privacy and security

Digital Hygiene

Mindful use of social media

Digital fasting

Virtual Communities

Radiations and environment

Effective Digital Health habits

 

Text Books And Reference Books:

Reference Books

 

 

1. “The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom” by Jonathan Haidt

 

2. “The Science of Well-Being” by Laurie Santos

    

3. “Flourish: A Visionary New Understanding of Happiness and Well-Being” by Martin Seligman

 

4. “The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work” by Shawn Achor.

 

5. “The Power of Now: A Guide to Spiritual Enlightenment” by Eckhart Tolle

 

6. “Mindset: The New Psychology of Success” by Carol S. Dweck

 

7. “Grit: The Power of Passion and Perseverance” by Angela Duckworth

 

8. “Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfilment” by Martin Seligman

 

9. “The Blue Zones of Happiness: Lessons From the World’s Happiest People” by Dan Buettner

  

10. “The Art of Happiness” by Dalai Lama and Howard Cutler

   

11. “The Paradox of Choice: Why More Is Less” by Barry Schwartz

 

12. “The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study” by Howard S. Friedman and Leslie R. Martin

 

·    13. “Digital Minimalism: Choosing a Focused Life in a Noisy World” by Cal Newport

14. “The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It” by Kelly McGonigal

 

·      

·      

Essential Reading / Recommended Reading

Reference Books

 

 

1. “The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom” by Jonathan Haidt

 

Overview: Haidt explores the science of happiness by combining insights from modern psychology, neuroscience, and ancient wisdom. The book covers how happiness is shaped by our biology, culture, and personal choices.

 

Key Takeaways: The book highlights the role of virtues, relationships, and purpose in happiness, and provides practical advice on how to cultivate well-being in life.

 

2. “The Science of Well-Being” by Laurie Santos

 

·      Overview: This is the companion book to the popular Yale course, The Science of Well-Being, taught by Professor Laurie Santos. The book delves into the psychological science behind happiness and well-being, presenting evidence-based practices to improve mental health.

·      Key Takeaways: The book discusses common misconceptions about happiness and introduces evidence-backed strategies, such as gratitude practices, mindfulness, and habits that promote lasting well-being.

 

3. “Flourish: A Visionary New Understanding of Happiness and Well-Being” by Martin Seligman

 

·      Overview: Martin Seligman, a pioneer in the field of positive psychology, presents his theory of well-being (PERMA) in this book. He discusses the five essential elements that contribute to flourishing—Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment.

·      Key Takeaways: This book offers actionable tools for improving life satisfaction, achieving personal growth, and enhancing resilience.

 

4. “The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work” by Shawn Achor.

 

Overview: Achor, a positive psychology expert, shows how happiness leads to greater success in all areas of life, including work. He presents research-based strategies to increase happiness and boost productivity.

 

Key Takeaways: This book demonstrates how cultivating a positive mindset can improve performance, relationships, and physical health.

 

5. “The Power of Now: A Guide to Spiritual Enlightenment” by Eckhart Tolle

 

Overview: While not strictly a science book, Tolle’s teachings on mindfulness and presence have become key to understanding mental and emotional well-being. The book emphasizes the importance of living in the present moment to achieve inner peace.

 

Key Takeaways: The book introduces concepts of mindfulness and emotional control, teaching readers how to overcome stress, anxiety, and negativity by focusing on the present.

 

6. “Mindset: The New Psychology of Success” by Carol S. Dweck

 

Overview: Dweck’s research on mindset explains the difference between a fixed and a growth mindset, highlighting how our beliefs about our abilities can influence our happiness and success.

 

Key Takeaways: Adopting a growth mindset—believing that abilities can be developed—leads to greater resilience, learning, and long-term well-being.

 

7. “Grit: The Power of Passion and Perseverance” by Angela Duckworth

 

Overview: Duckworth explores the importance of grit—passion and perseverance—for achieving long-term goals. She argues that grit is a better predictor of success and well-being than talent.

 

Key Takeaways: The book offers insights into how passion, perseverance, and resilience contribute to a fulfilled and successful life.

 

8. “Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfilment” by Martin Seligman

 

·      Overview: Another foundational work by Seligman, this book focuses on positive psychology, exploring how factors like strengths, virtues, and engagement contribute to well-being.

·      Key Takeaways: Seligman offers practical exercises and techniques for cultivating happiness and improving overall mental health.

 

9. “The Blue Zones of Happiness: Lessons From the World’s Happiest People” by Dan Buettner

 

·      Overview: Buettner, known for his work on the “Blue Zones” (areas with the longest-living populations), explores what makes these regions some of the happiest on Earth. He draws on research from psychology, sociology, and anthropology.

·      Key Takeaways: The book examines how lifestyle factors, such as community engagement, strong social ties, and purpose, contribute to long-lasting happiness and well-being.

 

10. “The Art of Happiness” by Dalai Lama and Howard Cutler

 

·      Overview: This book explores the principles of happiness from a Buddhist perspective, blending wisdom from the Dalai Lama with psychological research.

·      Key Takeaways: The book provides insights on cultivating inner peace, mindfulness, and emotional balance to achieve lasting happiness.

 

11. “The Paradox of Choice: Why More Is Less” by Barry Schwartz

 

·      Overview: Schwartz examines how the abundance of choices in modern life can lead to stress, anxiety, and dissatisfaction, rather than enhancing well-being.

·      Key Takeaways: The book discusses how simplifying choices and focusing on what truly matters can increase happiness and life satisfaction.

 

12. “The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study” by Howard S. Friedman and Leslie R. Martin

 

·      Overview: This book examines a long-term study on longevity, focusing on the factors that contribute to a long, healthy life. It looks at the relationship between social connections, personality, and health.

·      Key Takeaways: The book explores how social relationships, personality traits, and habits like conscientiousness and emotional stability contribute to long-term well-being.

 

13. “Digital Minimalism: Choosing a Focused Life in a Noisy World” by Cal Newport

 

·      Overview: Newport advocates for digital minimalism—strategically reducing the use of technology to improve well-being and mental clarity. He argues that a more intentional use of technology leads to greater focus and happiness.

·      Key Takeaways: The book presents practical advice for minimizing distractions from digital devices, leading to a more meaningful and fulfilling life.

 

14. “The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It” by Kelly McGonigal

 

·      Overview: McGonigal explores the science behind willpower and self-control, and how these qualities can be harnessed to improve life satisfaction and well-being.

·      Key Takeaways: The book offers insights into how self-control can be strengthened, helping readers improve habits, relationships, and overall happiness.

 

 

Evaluation Pattern

Evaluation

 

CIA 1

 

Experiment 1 - Department wise Students’ Physical and Emotional Well-being 

Methodology - The students will be divided into six groups. Each group will work on finding out the Physical and Emotional Well-being 

of the students of a particular department at Christ Yeshwanthpur Campus and present the findings in the class.

 

CIA 2

 

Experiment 2 - Department wise Teachers’ Physical and Emotional Well-being 

Methodology - The students will be divided into six groups. Each group will work on finding out the Physical and Emotional Well-being of the teachers of a particular department at Christ Yeshwanthpur Campus and present the findings in the class.

 

CIA 3

 

Experiment 2 – Finding the Status of Well-being of Non-teaching Staff and Facility Members at Christ Yeshwanthpur Campus

Methodology - The students will be divided into six groups. Each group will work on finding out the Status of Well-being of Non-teaching Staff and facility members at Christ Yeshwanthpur Campus and present the findings in the class.

 

 

 

 

 

 

EST168 - FILM STUDIES (ACTING) (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides a comprehensive exploration of the art and craft of acting for film. Students will delve into the fundamental techniques, theories, and practices that underpin successful performances on screen. Through a combination of theoretical study, practical exercises, and analysis of iconic film performances, students will develop the skills necessary to bring characters to life in a cinematic context.

  • To understand the unique demands and challenges of acting for film.

  • To develop a strong foundation in acting techniques, including voice, movement, and improvisation.

  • To cultivate the ability to analyze scripts and create compelling characterizations.

  • To refine the art of screen acting through practical exercises and performance opportunities.

  • To appreciate the history and evolution of film acting.

 

Course Outcome

CO1: Demonstrate a deep understanding of the principles of acting for film.

CO2: Apply various acting techniques to create authentic and engaging performances.

CO3: Analyze film performances critically and identify key elements of effective screen acting.

CO4: Collaborate effectively with directors, cinematographers, and other crew members.

CO5: Develop a strong sense of self-awareness and confidence as an actor.

Unit-1
Teaching Hours:5
Introduction to Film Acting
 
  • The unique nature of film acting

  • The actor's role in the filmmaking process

  • The importance of physical and vocal training

  • The use of camera and sound in film performance

 

Unit-2
Teaching Hours:10
Acting Techniques
 
  • Method Acting:

  • Emotional recall

  • Sense memory

  • Affective memory

  • Meisner Technique:

  • Repetition exercises

  • Independent activity

  • Improvisation

  • Practical Aesthetics:

  • Physical and vocal exercises

  • Character analysis

  • Scene study

 

Unit-3
Teaching Hours:10
Screen Acting and Directing
 
  • The director-actor relationship

  • Subtext and intention

  • The use of silence and gesture

  • The impact of camera angles and lighting

 

Unit-4
Teaching Hours:10
Auditioning and the Film Industry
 
  • Preparing for auditions

  • Self-taping techniques

  • The film industry and the actor's career

  • Networking and industry connections

 

Unit-5
Teaching Hours:10
Film Analysis and Performance
 
  • Analyzing iconic film performances

  • Identifying key elements of effective screen acting

  • Applying analytical skills to personal performance

  • The role of the actor in contemporary cinema

 

Text Books And Reference Books:

 

  • Acting for Film: The Core Technique by Ivana Chubbuck
  • The Actor's Journey: A Practical Guide to Acting by Lee Strasberg
  • On Acting by Stanislavski
Essential Reading / Recommended Reading

 

  • The Method Book by Robert Lewis
  • Audition by Michael Shur
  • The Art of Acting: A Practical Handbook for the Actor by Viola Spolin
Evaluation Pattern

CIA I: Individual performance- Practical 20 marks

CIA II: Group Performance- Scene Acting 20 marks

CIA III: Short film production- 50 marks

 

EST169 - KANNADA CINEMA AND NATIVE CULTURE (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description

The course will cover the foundational history of Kannada cinema, from its early silent film era to contemporary digital filmmaking, while highlighting key filmmakers, actors, and movements that have contributed to its unique identity. Through a combination of lectures, film screenings, and discussions, students will analyse the thematic concerns of Kannada cinema—such as regional identity, caste, language, folklore, rural-urban dynamics, and the intersection of tradition and modernity.

 

Course Objectives

Ø  Understand the History and Evolution of Kannada Cinema

Ø  Analyze the Interconnection Between Cinema and Culture

Ø  Examine Key Themes in Kannada Cinema

Ø  Evaluate the Role of Literature and Arts in Shaping Kannada Cinema

Ø  Critically Assess Cinematic Techniques and Styles.

 

Course Outcome

CO1,: Develop Critical Thinking and Analytical Skills

CO2: Analyze critically Films Within a Cultural Context

CO3: Understand the Influence of Literature and Art on Cinema

CO4: Explore the Local and Global Impact of Kannada Cinema

Unit-1
Teaching Hours:5
Introduction to Kannada Cinema and Culture
 

1.1Overview of Karnataka's Cultural Heritage

1.2Introduction to Kannada Cinema

         1.3 The Language of films

Unit-2
Teaching Hours:12
Kannada Cinema Through the Ages
 

2.1 Early Kannada Cinema (1930s–1960s)

2.2 A Period of Transition (1970s–1990s)

2.3 Modern Kannada Cinema (2000s-Present)

Unit-3
Teaching Hours:10
Themes and Representation in Kannada Cinema
 

3.1 Cultural and Social Representation in Kannada Cinema- Janumada Jodi.

3.2 Kannada Cinema and Regional Identity-Dweepa,

3.3 Cinematic Adaptations of Kannada Literature –Daredevil Mustafa, Samskara.

Unit-4
Teaching Hours:8
Native Culture and Its Influence on Cinema
 

4.1 Folk Traditions in Kannada Culture- Kantara,

4.2 Festivals and Celebrations in Karnataka- Dollu,

Unit-5
Teaching Hours:10
Kannada Experimental Cinema
 

5.1 Kannada art Films- Pallata, Harivu

5.2 Kannada Short Films-Varna, E vishya Nammolage Erli

5.3 Bangalore Based Films- A Date, Jayanagara 4th Block.

Text Books And Reference Books:

·     Film Art: An introduction by David Bordwell and Kristin Thompson (11Edition-2016).

·     Film-Appreciation for Beginners by N Elango,2017

·     Kannada Chalanachitra Itihasa Edited by Vijaya and Others.

Essential Reading / Recommended Reading

·     Cinema Studies the Key Concepts by Susan Hayward-(5th edition-2018)

·     Film Studies: An Introduction by Christine Gledhill- 2000.

·     Kannada Cinema Itihaasa Putagalalli by Gangadhara Modaliyaar-1998.

Evaluation Pattern

Evaluation Pattern

CIA (Weight)

CIA-1 A Written Assignment

Assignment Details-A written assignment (essay) of 600 words based on a visual text.

25%

CIA-2 Group presentation based on the topics discussed.

25%

CIA-3 Short Film Making and Screening. (2 to4 minute Video content)

45%

Attendance               

05%

Total

100%

MAT142 - APPLIED ARITHMETICS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

COURSE DESCRIPTION: The quantitative aptitude occupies a very important place in any business school entrance examination. This course aims at imparting the knowledge required to apply arithmetic skills with a specific focus on solving mathematics problems for competitive examination and provides a well-knitted path to success. This knowledge acquisition will help the students to overcome the hurdles of competitive examinations like CAT, MAT, XAT, JMET, GMAT, SWAT, etc.

COURSE OBJECTIVES: This course will help the learner to

 COBJ 1:Critically evaluate various real life situations by resorting to analysis of key issues and factors.

COBJ 2: Demonstrate various principles/skills involved in solving mathematical problems and thereby reducing the time taken for performing job functions.

Course Outcome

CO1: Work with fractions and decimals

CO2: Perform arithmetic operations with percentage

CO3: Solve problems involving ratio and proportion and related problems

CO4: Skillfully evaluate and identify the solutions to problems under commercial arithmetic

Unit-1
Teaching Hours:15
Percentage, Averages and Progressions
 

Level of Knowledge-Focus: Basic and analytical

HCF and LCM: Factors – Multiples – HCF – LCM – Product of two numbers – Difference between HCF and LCM.

Fraction: Fractional part of a number – To find the fraction related to Balance amount,

Percentage: Expressing a given quantity as a Percentage of Another given quantity – Converting a percentage into decimal – converting a decimal into a percentage – Effect of percentage change on any quantity – Rate change and change in quantity available for fixed expenditure,

Average: Average of different groups – Addition or removal of items and change in average – replacement of some of the items.

Unit-2
Teaching Hours:15
Ratios and Proportions
 

Level of Knowledge-Focus: Basic and analytical

Ratio and Proportions: Properties of Ratio – Dividing a given number in the given ratio – comparison of ratios – useful results on proportion – continued proportion – relation among the quantities more than two – direct proportion and indirect proportion,

Time and work: Basic concepts – examples,

Pipes and Cistern: Basic concepts – examples,

Time and Distance: Definition – Average speed – distance covered is the same, different – stoppage time per hour for a train – time taken with two different modes of transport

Unit-3
Teaching Hours:15
Commercial Arithmetic
 

Level of Knowledge-Focus: Basic and analytical

Simple interest: Definition – Effect of change of P, R and T on simple interest – amount – amount becomes N times the principal – Repayment of debt in equal installments – Rate and Time are numerically equal.

Compound Interest: Basic Formula - conversion period – to find the principal/time/rate – difference between compound interest and simple interest – equal annual installments to pay the debt amount – growth – depreciation.

Text Books And Reference Books:
  1.  A. Guha, Quantitative Aptitude for competitive examinations, 4th ed., New Delhi, India: Tata Mc-Graw Hill, 2010
Essential Reading / Recommended Reading
  1. K. Dinesh, Quantitative Aptitude, 3rd ed., New Delhi: Pearson Education India, 2008.

     

  2. M. Muneer, How to prepare for CAT.: 3rd ed., New Delhi, India: Tata Mc Graw Hill Education, 2007. 
Evaluation Pattern

This course is completely depending upon the CIAs, which will be evaluated through

assignments and tests/examinations. The component-wise evaluation pattern is given below

 

Component Mode of Assessment Parameters Points
CIA I Test and written
assignment
Basic, conceptual, and
analytical knowledge
of the subject
10
CIA II Test and written
assignment
Applications of core
concepts and
Problem solving skills
10
CIA III Comprehensive
Examination
Comprehensive knowledge
of the subject and
Problem solving skills.
25
Attendance Attendance Regularity and Punctuality 5

 

MAT143 - MATHEMATICS FOR ECONOMICS AND BUSINESS (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

 

Course description: This course aims as an add-on course for the students in reaching a level of increased competence in economics and business. It is designed for students who have a basic mathematical background. Emphasis is placed upon learning mathematical concepts through common economics and business problems. Topics included are Functions of one variable, Calculus and its application in economics, Limits, Maxima and minima etc.

Course objectives: This course will help the learner to

COBJ 1: Intended to increase the use of mathematical methods in Economics and Business.

COBJ 2: To get working knowledge on limits, concavity convexity and points of inflection.

COBJ 3: Learn Differentiation, Partial differentiation and its basic applications in Economics and Business.

COBJ 4: Study the concepts of increasing and decreasing functions, maxima and minima, and find its applications through functions familiar in Economics and Business.

 

Course Outcome

CO1: Demonstrate working knowledge on limits, concavity convexity and points of inflection and its uses in Economics and Business.

CO2: Use Differentiation and Partial differentiation in Economics and Business.

CO3: Study the concepts of increasing and decreasing functions, maxima and minima, and find its applications through functions familiar in Economics and Business.

Unit-1
Teaching Hours:15
Introduction to Functions of one variable
 

Set Theory, Set Operations, Venn Diagrams, Functions of One real variables,  The Domain and Range, Graphs, Graphs of Equations in two variables, Distance formula, circles,  Shifting Graphs,  Finding slopes, Linear Models, The consumption function,  Graphical Solutions of Linear Equations, Polynomials, powers and exponentials, Power and rational functions, Graph of power function, Compound interest.

Unit-2
Teaching Hours:15
Calculus and its Applications
 

Meaning of derivatives, rules of differentiation, standard results.  Rate of change and their Economic Significance, Limits, Maxima and Minima, concavity, convexity and points of inflection, elasticity of demand, Price elasticity of demand.

Unit-3
Teaching Hours:15
Integration and functions of two or more variables
 

Meaning, rules of integration, standard results, Integration by parts, definite integration,  Integration by substitution,  Marginal cost, marginal revenue, Consumer’s surplus, producer’s surplus, consumer’s surplus under pure competition, consumer’s surplus under monopoly. 

Text Books And Reference Books:

1. K. Sydsaeter, Peter J. Hammond: Mathematics for Economic Analysis, Pearson, 1995.

2. T. Yamane, Mathematics for Economists, An Elementary Survey, PHI, New Delhi.

 

Essential Reading / Recommended Reading

1. V. K. Kapoor, Problems and solutions in Business Mathematics, Sulthan Chand & Sons, Educational Publishers, New Delhi.

2. A. C. Chiang and K. Wainwright, Fundamental Methods of Mathematical Economics, 4th Edition, McGraw-Hill, New York, 2005.

3. M. George, Thomaskutty, A Text Book of Mathematical Economics, Discovery Publishers, New Delhi.

4. E. Don and J. J. Lerner, Schaum’s outlines of Basic Business Mathematics, 2nd ed., McGraw-Hill, 2010. 

Evaluation Pattern

This course is completely depending upon the CIAs, which will be evaluated through

assignments and tests/examinations. The component-wise evaluation pattern is given below

Component Mode of Assessment Parameters Points
CIA I Test and written
assignment
Basic, conceptual, and
analytical knowledge
of the subject
10
CIA II Test and written
assignment
Applications of core
concepts and
Problem solving skills
10
CIA III Comprehensive
Examination
Comprehensive knowledge
of the subject and
Problem solving skills.
25
Attendance Attendance Regularity and Punctuality 5

MED 143 - PUBLIC SPEAKING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:50
Credits:3

Course Objectives/Course Description

 

Course description:

This course introduces the student to the essential communication and leadership skill of public speaking. The course includes techniques to lessen speaker anxiety, use of visual aids,  listening skills and effective body language to enhance presentations. Practical speaking assignments will be provided to train the students to influence, impact, entertain and persuade people with regular individual and peer feedback to improve their technique and style in speech communication.

Course Objectives

  • Plan, prepare and deliver speeches that inform, persuade, entertain or fulfill the needs of any occasion; 
  • Design and use presentation aids to enhance their speeches and communicate effectively; 
  • Outline their speeches in a logical and thorough fashion;
  • Conduct meaningful research on a variety of topics 
  • Analyze audiences and develop speeches accordingly; 
  • Evaluate speeches based on a variety of verbal and non-verbal criteria; 
  • Listen more effectively in order to ideate and speak better 

 

Course Outcome

CO1: Plan, prepare and deliver speeches that inform, persuade, entertain or fulfill the needs of any occasion;

CO2: Design and use presentation aids to enhance their speeches and communicate effectively;

CO3: Outline their speeches in a logical and thorough fashion;

CO4: Conduct meaningful research on a variety of topics

CO5: Analyze audiences and develop speeches accordingly

CO6: Evaluate speeches based on a variety of verbal and non-verbal criteria;

CO7: Listen more effectively in order to ideate and speak better

Unit-1
Teaching Hours:15
Introduction to Print Journalism
 

 

Why Public Speaking Matters Today 2. Managing Speech Anxiety - Fighting stage fright 3. Speaking with Confidence 4. The importance of listening 5. Understanding Oneself 6. Differentiating between Speeches

Unit-2
Teaching Hours:10
Preparation and Planning
 

1. Understanding and Owning the Speaking Environment 2. Audience Analysis 3. Finding a Purpose and Selecting a Topic 4. Preparing, Outlining and Researching your speech 5. Adding supporting ideas and building arguments 6. The body , introduction and conclusion

Unit-3
Teaching Hours:10
Delivering the Public Speech
 

 

Connecting with the audience 2. The importance of language 3. Methods in Delivering the Speech - Tone, Voice, pitch, modulation, body language and gestures 4. Developing and Selecting Style 5. Designing and Using Presentation aids

Unit-4
Teaching Hours:10
Applying and Developing Public Speaking Skills
 

 1. Speaking to inform and entertain 2. Persuasive speaking. 3. Ethical Public Speaking 4. Connecting Public Speaking with Storytelling 5. Group Discussion Techniques 6. Managing time and adapting to situations 7. Seeking Feedback 

Text Books And Reference Books:
  • Grice, G. L., Skinner, J. F., & Mansson, D. H. (2016). Mastering public speaking (Ninth edition.). New York: Pearson. 
  • Beebe, S. A., & Beebe, S. (2007). Public Speaking: Handbook (2nd ed.). New York: Allyn And Bacon.
  • Gallo, C. (2014). Talk like TED: The 9 public speaking secrets of the world's top minds 

(First edition : March 2014.). New Delhi: Macmillan. .

Essential Reading / Recommended Reading
  • Call, Dennis Boyd (2019). Stand Up! Speak Up! Shut Up!: Ten Thoughts on Giving An Amazing Talk (Kindle edition).Retrieved from amazon.com 
  • Forsyth, Patrick (1997). 30 Minutes before a Presentation ( 1st edition). London: Kogan          
  • Anderson, C. (2016). TED TALKS: The Official TED Guide to Public Speaking London: Headline Publishing Group     

     

Evaluation Pattern

MDC is a submission paper.

CIA I - 20 Marks

CIA II - 20 Marks

CIA III - 50 Marks 

Total 90 Marks scaled down to 45 Marks

Attendance 10 Marks scaled down to 5 Marks

Total - 50Marks

MED143 - CELEBRITY PR (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course attempts to understand the nature, process and issues related to celebrity actors and their presence, which inadvertently contribute to the success of films.

Course Outcome

CO1: Will be able to understand the concept of celebrity PR

CO2: Will be able to understand the role of celebrity presence in the success of a film

Unit-1
Teaching Hours:15
Understanding PR as Strategic Communication
 

PR concept, role and relevance in selling goods/services; Brief history & evolution of PR. Competing forces for PR-Advertising, Publicity, Marketing/Sales. PR as distinct from spin, hype & exaggeration. Top Bollywood PR firms in India-Dale Bhagwagar PR, Raindrops, Spice PR, Aspire PR.

Unit-2
Teaching Hours:15
Celebrity PR and Bollywood
 

Bollywood and the need and emergence ofCelebrity PR, early beginnings, and present status. Acquiring and sustaining celebrity status through PR, Celebrity brand building & nurturing. PR in celebrity reputation management. Building the celebrity profile through analysis and research. Case Study-The making of Shilpa Shetty (UK's Big Brother Reality TV), Amitabh Bachchan and KBC, Aamir Khan and Satyameva Jayate

Unit-3
Teaching Hours:15
Celebrity PR Responsibilities & Activities
 

Interviews, Press conferences,Rejoinders,Official comments/no comments. Organising events-Public 'meet and greet', Social events of significance, Public gatherings-award functions, airport meets.  Helping to manage crisis--damaging details from celebrity past, social media criticism and backlash, dealing with success and failure with grace and dignity, Helping deal with paparazzi encounter

Text Books And Reference Books:

Barron, Lee. (2015). Celebrity Cultures: An Introduction. SAGE Publications Ltd.

Bräu, Marlena. (2013), Twitter Kills The Publicity Star? How social media is influencing the business of Celebrity PR.Grin Verlag Publishing, Germany.

Jonas, C Priyanka. (2021). Unfinished: A Memoir. Penguin Viking.

Essential Reading / Recommended Reading

Raju, J Jeetu. (2020). Escape the rat race. Google Books, Thames Publication.

Stewart, B James and Abrams, Rachel. (2023). Unscripted: The Epic Battle for a Hollywood Media Empire. Penguin Books.

Evaluation Pattern

Three Assessments

1. First assessment-20 marks

2. Second assessment-20 marks

3. Third assessment-50(30 marks submission +20 marks VIVA)

Attendance-10 marks

Total=100

PSY157 - SCIENCE OF WELL-BEING (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This multidisciplinary course will focus on those aspects that help individuals thrive. The course sheds its light on well-being and its components and also clears all the misconceptions revolving around it. The students will be exposed to certain theories, concepts and practice procedures of well-being and its components. This programme will help the students to reflect on their life experiences on these dimensions and to know how to improve them and flourish in their life. 

Course Outcome

CO1: Explain the concept of well-being and its components.

CO2: Analyze the role of happiness and emotions in enhancing well-being using relevant theories.

CO3: Apply various concepts of well-being on the life experiences of students.

Unit-1
Teaching Hours:15
Introduction to Well-being
 

Well-being - components of well-being: subjective happiness and life satisfaction

Unit-1
Teaching Hours:15
Introduction to Well-being
 

Well-being - components of well-being: subjective happiness and life satisfaction

Unit-2
Teaching Hours:15
Happiness & Emotion
 

Happiness - Definition, Significance Misconceptions, types and interventions  Emotion - types, emotion regulation

Unit-2
Teaching Hours:15
Happiness & Emotion
 

Happiness - Definition, Significance Misconceptions, types and interventions  Emotion - types, emotion regulation

Unit-3
Teaching Hours:15
Mindfulness- components
 

Mindfulness- components: gratitude, forgiveness, kindness-compassion

Unit-3
Teaching Hours:15
Mindfulness- components
 

Mindfulness- components: gratitude, forgiveness, kindness-compassion

Text Books And Reference Books:

Hupper, F. A., Baylis, N., & Keverne, B. (2005). The science of well-being. Oxford Scholarlship.

Maddux, J. E. (2018). Subjective Wellbeing and Life Satisfaction. New York: Routldge.

Ivtzan, I. & Lomas, T.(Ed.) (2016) Mindfulness in Positive Psychology. New York: Routldge.

Carr, A. (2004). Positive Psychology. New York: Routldge.

Essential Reading / Recommended Reading

Linley, P. A., & Joseph, S. (Eds.). (2004). Positive psychology in practice. John Wiley & Sons, Inc..

Kabat-Zinn, J. (2012). Mindfulness for beginners: reclaiming the present moment--and your life. Boulder, CO, Sounds True.  

Evaluation Pattern

 

 

Components of assessment

 

Components

CIA I

CIA II

CIA III

Attendance

Total

Marks/Percentage

20

20

50

10

100

All the above would be scaled down to 50%

PSY158 - STRESS MANAGEMENT (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Stress is a common word used today in everyday walks of life. This course is designed to enable students to understand the nature of stress and stressors at theoretical and practical level. to understand the impact of stress on health and well-being and To analyse the maladaptive and adaptive coping strategies in developing a self-plan to manage stress effectively in a life long process

Course Outcome

CO1: Explain the nature of stress, long-term effects and illnesses that can result from stressors at physiological, Psychological and behavioural levels

CO2: Evaluate personal stressors at various domains of life

CO3: Use various stress management techniques to achieve and maintain well-being

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
 

Types and Sources of Stress,

Theories and Models of Stress,

Stressors at the workplace,

Stressors unique to age and gender.

Stress and Health: Life style diseases Psychological - Irritability, Depression,

 

Anxiety, Eating disorders, Insomnia

 

Behavioural - Maladaptive, risky

behaviours.

related to stress –

Cardiovascular Disorder, Allergies,

Digestive System Disorder, Recurrent

 

Head ache and Cancer.

Unit-1
Teaching Hours:15
Understanding the Meaning and Nature of Stress: (15 hours)
 

Types and Sources of Stress,

Theories and Models of Stress,

Stressors at the workplace,

Stressors unique to age and gender.

Stress and Health: Life style diseases Psychological - Irritability, Depression,

 

Anxiety, Eating disorders, Insomnia

 

Behavioural - Maladaptive, risky

behaviours.

related to stress –

Cardiovascular Disorder, Allergies,

Digestive System Disorder, Recurrent

 

Head ache and Cancer.

Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
 

Maladaptive Coping Behaviors,

Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.

Individual differences in Coping

Adaptive Coping

Assessment of stress and wellbeing;

self-reflection

Unit-2
Teaching Hours:10
Coping Strategies (10 hours) Styles of Coping
 

Maladaptive Coping Behaviors,

Maladaptive Cognitive Coping - addiction, abuse, violence, irrational thought process.

Individual differences in Coping

Adaptive Coping

Assessment of stress and wellbeing;

self-reflection

Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
 

Breathing Exercise;

Systematic Desensitization;

Progressive Muscle Relaxation Techniques;

Meditation;

Mindfulness, yoga.

Care of the Self:

Nutrition and Other Lifestyle Issues

Develop a personal stress management plan;

suggest stress

management

techniques for various

contexts like academic,

workplace etc

Unit-3
Teaching Hours:20
Stress Management Approaches (20 hrs)
 

Breathing Exercise;

Systematic Desensitization;

Progressive Muscle Relaxation Techniques;

Meditation;

Mindfulness, yoga.

Care of the Self:

Nutrition and Other Lifestyle Issues

Develop a personal stress management plan;

suggest stress

management

techniques for various

contexts like academic,

workplace etc

Text Books And Reference Books:

Health Psychology by Taylor; Control your Stress by Piperopoulus Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole

 

Essential Reading / Recommended Reading

Health Psychology by Taylor; Control your Stress by Piperopoulus

Dutta, P,K, (2010) Stress management Himalaya, Himalaya Publishing House

Baron .L & Feist.J (2000) Health Psychology 4th edition, USA Brooks/Cole

Olpin, M. & Hesson, M. (2015). Stress Management for Life: A Research-Based Experiential Approach. 4th edition. Wadsworth Publishing.

Cooper,C,& Palmer,S,(2000)Conquer Your Stress, London:Institute of personal development Universities Press.

Lee, K. (2014). Reset: Make the Most of Your Stress: Your 24-7 Plan for Well-being. Universe Publishing

Evaluation Pattern

CIA 1 + CIA 2 + CIA 3 + Attendance = 100 Marks

CIA1 will be an individual assignment - 20 marks

CIA2 will be a group assignment with individual components for evaluation - 20 marks

CIA3 will be a written exam  - 50 marks, 2 hrs

CIA3 will have Section- A and Section - B.

  • Section A (Essay questions) -  10 Marks X 3 Q=30 Marks 
  • Section B (Case study) -  20 Marks x 1Q= 20 Marks

Attendance Marks will be given as per the University Policy

PSY161 - MUSIC PSYCHOLOGY (2024 Batch)

Total Teaching Hours for Semester:45
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This Music Psychology course provides an in-depth exploration of the psychological processes underlying musical experiences. It covers the historical development of music psychology, key concepts and theories, and the intricate relationship between music perception, cognition, and emotion. Through a combination of lectures, discussions, case studies, and hands-on projects, students will gain a comprehensive understanding of how music affects the human mind and behavior. The course is structured into three modules, each focusing on different aspects of music psychology, culminating in a final exam that assesses the students' overall grasp of the subject matter.

Course Outcome

CO1: Clearly articulate the major theories and models in music psychology.

CO2: Identify the ways in which music affects emotional states and physiological responses.

CO3: Critically evaluate and analyze case studies related to music perception, cognition, and emotion.

CO4: Integrate knowledge of cultural influences on music perception and appreciation into their analysis of musical experiences.

Unit-1
Teaching Hours:15
Introduction to Music Psychology
 

Overview and Historical Context

- Introduction to Music Psychology- Historical context and key figures

- The scope and importance of music psychology

Basic Concepts and Theories

- Basic principles of music psychology

- Major theories and models

- Applications of music psychology in various fields

Unit-2
Teaching Hours:15
Music Perception and Cognition
 

- Perception of Music

- How we perceive music

- Elements of music perception: pitch, rhythm, timbre, and harmony

- Neurological basis of music perception

 

 

- Cognitive Processes in Music

- Memory and music

- Music and language processing

- Developmental aspects of music cognition

Unit-3
Teaching Hours:15
Music and Emotions
 

The Emotional Power of Music

- The relationship between music and emotions

- Psychological and physiological responses to music

- The role of music in emotional regulation and therapy

 

 

Social and Cultural Aspects

- Music and identity

- Cultural influences on music perception and appreciation

- Social functions of music

Text Books And Reference Books:

Music, Thought, and Feeling: Understanding the Psychology of Music" by William Forde Thompson (2009)

The Psychology of Music edited by Diana Deutsch (2013, 3rd Edition)

"An Introduction to Music Studies" edited by J. P. E. Harper-Scott and Jim Samson (2009)

Essential Reading / Recommended Reading

The Cognition of Basic Musical Structures by David Temperley (2001)

Cognitive Foundations of Musical Pitch by Carol L. Krumhansl (1990)

Music and Memory: An Introduction by W. Jay Dowling and Dane L. Harwood (1986)

Evaluation Pattern

CIA 1 + CIA 2 + CIA 3 + Attendance = 100 Marks

CIA1 will be an individual assignment - 20 marks

CIA2 will be a group assignment with individual components for evaluation - 20 marks

CIA3 will be a written exam  - 50 marks, 2 hrs

CIA3 will have Section- A and Section - B.

  • Section A (Essay questions) -  10 Marks X 3 Q=30 Marks 
  • Section B (Case study) -  20 Marks x 1Q= 20 Marks

Attendance Marks will be given as per the University Policy

BBA201-3 - COST AND MANAGEMENT ACCOUNTING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides a comprehensive exploration of foundational concepts and practical applications in both cost and management accounting. It delves into the details of cost sheet preparation, encompassing materials, labor, and overheads. It also examines essential financial statement analysis tools, such as comparative and common size Income Statements and Balance Sheets, Trend Analysis, Ratio Analysis, Cash Flow Statements, Budgets, and Budgetary Control. The course also sheds light on the importance of Management Reporting. As an integral component of the Business Administration program, it equips students with essential knowledge and understanding of diverse methods, tools, and techniques in cost and management accounting, essential for making informed financial decisions in accounting and finance.

To Equip the students to prepare comprehensive cost sheets and accurate quotations for products or services. 

To provide students with the skills necessary to accurately ascertain and analyze costs associated with materials, labor, and overheads.

To enrich the knowledge of students, apply marginal costing principles to analyze and evaluate various business decisions.

To Develop students understanding of financial statement analysis empowering them to extract managerial insights from financial data.

To Develop the knowledge of the learners to understand and prepare a management report

Course Outcome

CO1: Illustrate the relevant cost and management accounting theories and prepare cost sheet and quotations.

CO2: Demonstrate the methods of computing the Costs of Materials, Labor and overheads

CO3: Examine the application of Marginal costing in decision making

CO4: Assess the financial statements for managerial decision making

CO5: Explain the methods of management reports.

Unit-1
Teaching Hours:8
Introduction to Cost and management accounting
 

Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and differences between Cost accounting, Management accounting and Financial accounting.

 Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation

Unit-2
Teaching Hours:10
Material, Labor and Overheads
 

Material Cost: direct and indirect material cost, Inventory control techniques-stock levels, EOQ, ABC analysis. Issue of materials to production- pricing methods-FIFO, LIFO and Average methods.  

Labor cost: Direct and indirect labour cost-methods of payment of wages including incentive plans -Halsey and Rowan plans, Taylor's Piece Rate method.  

Overheads: features, classification, methods of allocation and apportionment of overheads, primary and secondary distributions (Repeated & step ladder method only).

Unit-3
Teaching Hours:10
Marginal Costing
 

Marginal Costing-Meaning - Importance - Marginal Cost Equation - Difference between Marginal costing and Absorption costing - Applications of Marginal costing.

Unit-4
Teaching Hours:8
Budgetary Control
 

Meaning and importance - Types of Budgets, practical problems- Flexible Budget  and cash Budget

Unit-5
Teaching Hours:10
Financial Statement Analysis
 

Comparative Income Statements and Balance Sheets, Common size Income Statements and Balance Sheet Trend Analysis.

Ratio Analysis:  Introduction, Classification and Interpretation of Ratios, Problems on ratio analysis.   

Unit-6
Teaching Hours:10
Cash flow statement
 

Introduction, Concept of Cash, Sources of cash flow, Cash from operation, cash from Financing and cash from investment, Inflow, and outflow of cash -Preparation of cash flow statements- practical problems

Unit-7
Teaching Hours:4
Management Reporting
 

Procedures and Utility, Sample Reports

Text Books And Reference Books:

Arora,M.N (2016).Cost and Management Accounting, New Delhi: Himalaya Publishing House

Essential Reading / Recommended Reading

1. Jain, S.P., & Narang, K.L. (2018). Cost Accounting. New Delhi: Kalyani Publishers. 2. Kishor, R.M. (2013). Cost and Management Accounting. New Delhi: Taxman Allied Services.

3. Pillai, R.N.S. (2013). Cost Accounting. New Delhi: Sultan Chand.

4. Arora,M.N (2018). Management Accounting, New Delhi: Himalaya Publishing House

 5. Lal, J. (2013). Cost Accounting. New Delhi: Tata McGraw Hill Education

 

 

Evaluation Pattern

Component of Assessment

Description of the Assessment

Units covered

Maximum Marks

Weightage

Total Marks

CIA IA

Formative (Group Assignment)

Unit1

20

100%

20

CIA II (MSE)

Formative (Mid Semester Examination)

 

Unit1, 2 & 3

50

50%

25

CIA III

Formative (Individual Assignment)

 

4, 5, 6 & 7

20

100%

20

ESE

Formative (Examination)

All Units

50

60%

30

Attendance

Attendance

 

 

 

05

BBA202-3 - HUMAN RESOURCE MANAGEMENT (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on the providing the basic understanding of HR processes and practices followed in a business organization. It orients learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management. The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices.

Course Objectives:

  • To outline HR’s evolving role in the 21st century. 

  • To assess the processes and practices in HR functions that build competitiveness for a business organisation

  • To analyse HR Practices through which organisations can attract, motivate and retain employees.  

  • To outline HRM’s role in ensuring harmonious relations between employer and employee. 

Course Outcome

CO1: Analyse concepts, theories and frameworks in HRM

CO2: Apply different HR techniques for effective human resource management

CO3: Explain the aspects of industrial relations and its implications

CO4: Develop appropriate HR intervention in conjunction with organization needs.

Unit-1
Teaching Hours:6
Introduction to HRM
 

Concept of HRM, Evolution of HRM, Role of Human Resource Manager, Functions of HRM, Line and Staff of HR Structure and HR Department, Understanding of Strategic Human Resource Management.

Unit-2
Teaching Hours:10
Unit II Job Analysis and Human Resource Planning
 

Concept of Job Analysis, Importance and Benefits of Job Analysis, Job Analysis Process, Elements of Job Description and Job Specification, Method of Collecting Job Analysis Information, Other Job-related concepts- Job Enrichment, Job Enlargement, Job Rotation, Flexi timing, Telecommuting and Ergonomics.          

 

Concept & Importance of HRP; Forecasting Demand and Supply of Workforce; Action Plans in case of shortage and surplus of workforce.

Unit-3
Teaching Hours:8
Unit III Recruitment and Selection
 

Concept of Recruitment, Factors Affecting Recruitment, Internal and External Sources of Recruitment;

 

Importance of Selection, Stages involved in Selection Process, Types of Selection Tests and Types of Interviews. Meaning and Benefits of Induction, Content of an Induction Program. 

Unit-4
Teaching Hours:8
Unit IV Learning & Development and Career Mobility
 

Meaning and Importance of Training and Development Programs, Conducting Training Need Analysis, Designing and Developing Training Program, On-the-Job and Off-the-Job Training & Development Methods.

Career Management Process, Models of Career Management, Role & Challenges of Career Development, Career Development Initiatives, Stages in Career Planning, Internal and External Mobility of Employees.

                                          

Unit-5
Teaching Hours:10
Unit V Performance Appraisal & Compensation Management
 

Purpose of Performance Appraisal, Trait, Behavioural and Result Methods of Performance Appraisals, Process of Performance Appraisal, Errors in Performance Appraisal.

 

Components of Pay Structure in India- Wages, Basic Pay, Dearness Allowance, Bonus, Incentives, Commission; Overview of Employee Benefits- Pay for time not worked, Sick Leaves, Maternity Benefits, Insurance Benefits, Retirement Benefits, Personal Services and Family Benefits 

Unit-6
Teaching Hours:8
Unit VI Industrial Relations
 

Meaning of Industrial Relations, Approaches to Industrial Relations- Gandhian Approach and Human Relations Approach, Causes of Employee Grievances, Model Grievance Procedure, Discipline, Forms of Indiscipline, Industrial Conflicts and Settlement Machinery of Industrial Conflicts- Conciliation, Arbitration and Adjudication; Concept & Process of Collective Bargaining,

 

 

Unit-7
Teaching Hours:8
Unit VII Contemporary Issues and Trends in HRM
 

Gig workers, Ethical Issues in HRM, Technology and HR, International HRM, Application of Analytics and Artificial Intelligence in Human Resources Management. 

Text Books And Reference Books:

Essential references: 

  1. Gary Desler, Biju Varkkey (2018). Human Resource Management. Fifteenth Edition. Pearson
Essential Reading / Recommended Reading

Recommended references: 

  1. L M Prasad. (2018). Human Resource Management, Sultan Chand & Sons
  2. K Aswathappa. (2019). Human Resource Management: Text & Cases.  Graw Hill Education (India) Private Limited.
  3. Rao, S. (2018). Essentials of Human Resource Management & Industrial Relations: Text & Cases. New Delhi: Himalaya Publication.
  4. Noe. Hollenbeck. Gerhart. Wright. (2019). 7th Edition. Fundamentals of Human Resource Management. McGraw Hill.
Evaluation Pattern

CIA 1 25 MARKS 

CIA 2 25 Marks 

CIA 3 25 Marks

CIA 4 25 Marks

TOTAL = 100 Marks

Note: This course has no mid sem and end sem examination. There are no marks allotted for attendance.

This course is taught according to Learner Centeric Approach (LCA). 

BFMA201-3 - DATA MINING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

Data Mining has recently gained considerable momentum as a paradigm for driving a firm’s daily business analytics operations. This course provides an introduction to fundamental techniques and novel applications of data warehouse and Data Mining. Issues covered by this learning experience include data warehouse planning; data mining techniques, business analytics modeling, design, and implementation. In particular, the role of data warehouses in supporting business intelligence and effective decision making is emphasized through labs, projects, and case studies. This course will use Rapid Miner which is popular, open-source, graphical data mining & intelligence tool. This course should prove valuable to you if you want to join or start an analytics‐centric firm, help an existing organization improve its data mining skill set, and make good managerial decisions regarding data mining and business intelligence.

 

Course Objectives:

                    To understand and implement classical models and algorithms in data warehouses and data mining

                    To characterize the kinds of patterns that can be discovered by association rule mining classification and clustering.

                    To master data mining techniques in various applications like social, scientific and business application context.

                    To develop skill in selecting the appropriate data mining algorithm for solving practical problems.

Course Outcome

Unit-1
Teaching Hours:10
Data Warehouse
 

Level of Knowledge: Analytical

Introduction to Data WareHouse, Differences between operational data base systems and data Ware House, Data Ware House characteristics, Data Ware House Architecture and its components, Extraction-Transformation-Loading, Logical (Multidimensional), Data Modeling, Schema Design, star and Snow-Flake Schema, Dimension Table characteristics; Fact-Less-Facts, Dimension Table characteristics; OLAP cube, OLAP Operations, OLAP Server Architecture-ROLAP, MOLAP and HOLAP. Using Python language for the application part.

Unit-2
Teaching Hours:10
Introduction to Data Mining
 

Level of Knowledge: Conceptual

Introduction, what is Data Mining, Definition, KDD, Challenges, Data Mining Tasks, Data Preprocessing- Data Cleaning, Missing Data Enrichment, Dimensionality Reduction, Feature Subset Selection, Discretization and Binaryzation, Data Transformation; Measures of similarity and Dissimilarity. CRISP Methodology

Unit-3
Teaching Hours:5
Association Rules
 

Level of Knowledge: Analytical

Problem Definition, Frequent Item Set Generation, The APRIORI Principle, Support and Confidence Measures, Association Rule Generation, APRIORI Algorithm, The Partition Algorithms, FP-Growth Algorithms, Compact Representation of Frequent Item Set-Maximal Frequent Item Set, Closed Frequent Item Set. 

Unit-4
Teaching Hours:10
Classification
 

Level of Knowledge: Analytical

Problem definition, General Approaches to solving a classification problem, Evaluation of Classifiers, Classification techniques, Decision Trees-Decision Tree Construction, Methods for expressing attribute test conditions, Measures for Selecting the Best split, Algorithm for Decision Tree Induction, Naïve-Bayes Classifier, Bayesian Belief Networks; K-nearest neighbor, Classification-Algorithm and characteristics. 

Unit-5
Teaching Hours:10
Clustering
 

Level of Knowledge: Analytical

Problem Definition, clustering overview, Evaluation of clustering algorithms, Partitioning clustering K-Means Algorithm, K-Means Additional Issues, PAM Algorithm, Hierarchical Clustering-Algorithm- Agglomerative Methods and Divisive Methods, Basic Agglomerative Hierarchical Clustering Algorithm, Specific techniques, Key Issues in Hierarchical Clustering, Strengths and weakness, Outlier Detection

Unit-6
Teaching Hours:7
Mining Time-Series and Sequence Data
 

Level of Knowledge: Analytical

Regression analysis, simple and multiple linear regression, nonlinear regression, logistic regression, regression trees, regression using Support Vector Machine, other regression models Trend analysis, Sequential pattern mining

Unit-7
Teaching Hours:8
Text Mining and Web Mining
 

Level of Knowledge: Analytical

 Mining text databases: Text data analysis and information retrieval, keyword-based association analysis, document classification, text clustering analysis, mining social networks, Web resource discovery, and Web usage mining.

Text Books And Reference Books:
  1. Jiawei Han, Micheline Kamber (2006), Data Mining-Concepts and Techniques-, Morgan Kaufmann Publishers, Elsevier, 2nd Edition
  2. Pang-Ning Tan, Vipin Kumar, Michael Steinbanch, Introduction to Data Mining, Pearson Education. 

 

Essential Reading / Recommended Reading
  1. Arun K Pujari, Data Mining Techniques, 3rd Edition, Universities Press.
  2. Pualraj Ponnaiah, Data Ware Housing Fundamentals, Wiley Student Edition.
  3. Ralph Kimball, The Data Ware House Life Cycle Toolkit- Wiley Student Edition.
  4. Vikaram Pudi, P Radha Krishna, Data Mining, Oxford University.
Evaluation Pattern

Practicals 

BFMA261-3 - ANALYTICS FOR MARKETING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course will provide opportunities for the students to use data to  evaluate the success and effectiveness of marketing activities. This course enables the students to get insights on consumers, through which better marketing objective optimization can be done to get more Return on Investment. This course will also provide insights on developing targeted marketing strategies rather than mass marketing communication which could result in waste of resources

Course Outcome

CO1: To understand the importance of marketing analytics for systematic allocation of marketing resources.

CO2: To analyze data and develop insights from the analysis for addressing strategic marketing decisions

CO3: To understand about the various tools available for marketing analytics and digital marketing analytics

CO4: To choose and leverage on the real time marketing analytics tools

CO5: To prepare marketing analytics reports and dashboards

Unit-1
Teaching Hours:8
Introduction to Marketing Analytics
 

Marketing Analytics : Introduction, Descriptive to Predictive Analytics, Significance and Relevance, Customer Metrics and Analytics, Product, Price, Place, Promotion - Metrics and Analytics

Unit-2
Teaching Hours:6
Data for Marketing Analytics
 

Data: Introduction,Big Data: Features of Big Data, Data from Digital Footprints, Sources of Data, Data Conversion, Data Slicing and Dicing

Unit-3
Teaching Hours:6
Introduction to Marketing Analytics Tools
 

Improvado, Domo, Salesforce Marketing Cloud Intelligence, Funnel.io, Supermetrics, Adverity, Ninjacat

Unit-4
Teaching Hours:6
Real Time Web Analytics
 

Introduction to Google Analytics, Components of Google Analytics, Setting up Account, Registration of Website and Monitoring with Google Analytics

Unit-5
Teaching Hours:4
Interpreting Marketing Analytics Report
 

Interpreting Reports from Google Analytics: Types of Google Analytics Reports, Comprehending about Dashboards

Text Books And Reference Books:

Mike Grigsby, Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques 2nd Edition, Kogan Page, 2018

 

Essential Reading / Recommended Reading

Todd Kelsey, Introduction to Google Analytics: A Guide for Absolute Beginners, Apress, 2017

Evaluation Pattern

25  + 25

BFMA262-3 - DIGITAL TECHNOLOGY SOLUTIONS FOR BUSINESS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This is a cross-functional course that aims to offer an understanding of Digital Technological Solutions for business that can be offered to internal and/or external customers, in the fields of business and systems analysis, cyber security, data analysis, and network infrastructure. This will help students strategize and recommend businesses to develop new products and services and to increase an organization's productivity using modern and digital technologies.

Course Outcome

CO1: Comprehend the role of digital technologies

CO2: Apply different digital technological tools for the business solution

CO3: Analyze the ethical and legal impacts of digital technology on business

CO4: Develop critical thinking and analytical skills by using digital technology

Unit-1
Teaching Hours:10
UNIT I Introduction to Digital Technologies
 

Introduction to digital technologies, role, and the impact of digital technologies in business, Understanding the benefits of cloud computing for businesses. Different cloud deployment models, artificial intelligence - types of artificial intelligence and their benefits, blockchain technology- Understanding the different blockchain applications and their application for businesses, digital transformation, understanding the importance of digital transformation for businesses, developing a digital transformation strategy, challenges and risks associated with digital transformation.

Unit-2
Teaching Hours:10
Digital Applications
 

Digitalization. Applications of Digitalisation in Information Technology. Creating

Digital content for Business, Public Relations, Marketing using Social Media

Channels, Internet of Things, different applications of IoT. Understanding the

different blockchain applications and their application for businesses, Need for

developing data models and solutions. Artificial Intelligence applications, Virtual

Assistance, Applications of Virtual Assistance. Machine learning, Applications of

Machine learning.

Unit-3
Teaching Hours:10
Information Systems
 

Role of information systems, highlight issues, and opportunities for improvement through information systems. Data and its importance, tools used by teams to represent data to accelerate performance, need for developing data models and solutions, DBMS, cyber security and advancements for businesses Understanding the legal and ethical implications of digital technologies in business, Intellectual property rights, and digital technologies, privacy and security concerns in digital technologies, developing an ethical framework for digital technologies inbusiness.

Text Books And Reference Books:

1.      Digital Transformation: Strategy, Implementation, and Execution by Alexei Sidorenko

2.      Big Data Analytics: A Management Perspective by Frank Ohl horst

Essential Reading / Recommended Reading

1. The Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World by Don Tapscott and Alex Tapscott

Evaluation Pattern

1. Group Assessment - 30 marks

2. Individual Assessment - 20 marks  

FRE181-3 - FRENCH (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Programme Objectives - The curriculum of the French course offered as II language to II BA/BSc/BCom students is designed to suit the present-day requirements where the emphasis is more on the Oral communication. Beginning with day-to-day situations with its dialogues the stress is on the spoken word. The part on French civilization offers one useful insight on life and living in France.

Course Description -French as a second language in the UG program. The method< Adomania> consists of a student's book and an activity book, both included in the digital manual. It consists of 8 units. The structure of each unit begins with basic communication aspects, leading to basic expressions, vocabulary, cultural aspects, functional and practical French stage by stage in each unit. This< manual> covers all the necessary global parameters.

 Course Objectives

·       To develop basic and communication skills sharpen oral and written skills.

·       To enhance knowledge on French culture.

·       To enrich the learner’s vocabulary

·       To enable learners to engage in and discuss simple topics with ease

Course Outcome

CO1: Enhancement of communicative competencies and sharpening of written and oral communicative skills.

CO2: Basic knowledge of french civilization.

CO3: Enrichment of vocabulary.

CO4: Enhanced ability to engage in conversations and discussions in French with ease.

Unit-1
Teaching Hours:9
Units 0,1
 

Étape

Topics

 Grammar

Activity

Duration

Étape 0

Introduction

Establish rapport

 

Simple communicative words  and phrases to develop interest.

2 hr

Étape 1

Faisons connaissance

-To tell the first names and sur names.

- To open a conversation

- To give personal information.

- To spell one’s name.

- To greet each other, to take leave

- To introduce oneself and others

- To tell one’s address.

 

-Verb s’appeler

-Les articles definis

-Verbe Etre.

-Speech acts – talk about oneself.

-Final task: create one’s profile in a video mode. (oral communication skills, global)

 

7 hrs

Unit-2
Teaching Hours:7
Unit 2
 

Étape 2

Fans de musique

 

-Exchange one’s musical preferences.

-Explain one’s tastes and preferences.

-To pose personal questions. (closed questions)

-To express our actions.   -To ask someone their age.

 

- er ending verbs

- les articles definis

- la negation

- intonative questions.

Speech act – Asking closed questions.

Final task: to create a musical portrait.  (integrating global skills)                                                                                                          

 

7 hrs

Unit-3
Teaching Hours:7
Unit 3
 

 

Étape 3

Nous sommes tous frères 

 

-Exchange the differences in cultural aspects.

-Introduce one’s family.

-Speak about one’s nationality.

-Speak about relationships.

 

-Les adjectifs possessifs

-La négation

-L’accord des adjectifs

-Les adjectifs de nationality

-Les pronoms toniques

-Le pronoms on= nous.

 

Tache finale : Introduce oneself to the class in French.(global ,communicative and speaking skills)

 

7 hrs

Unit-4
Teaching Hours:7
Unit 4
 

Étape 4

Bougeons!

Let us move!

 

-To speak of sports

-Exchange our sports preferences

-Describe persons.

-Express frequency

-To pose questions on sports.   -Describe physicality.

 

-Verb : faire jouer +article         -Qu’est - ce que ?

- C’est, il/elle est

 

Tache finale :

Organise a sport presentation in class. Indoor games.                                                                                                                                                                                                                                

 

7 hrs

Text Books And Reference Books:

Le Robert et Nathan, Conjugaison, English Edition

Essential Reading / Recommended Reading

French websites like Bonjour de France, Fluent U French, Learn French Lab, Point du FLE etc.

Evaluation Pattern

      I.         Examination & Assessments – Through written assignments and different tests of linguistic skills

Question Paper Pattern

·       Section A - Test of linguistic ability through grammar components – 10 marks

·       Section B - Test of translating abilities and comprehension, short answers - 20 marks

·       Section C - Test of writing skills / Originality in letter writing, dialogue and essay  – 20 marks

CIA -1 10 marks

CIA- 2  50 marks

CIA –3  10 marks

ESE   50 marks.

 

Assessment Pattern

CIA (Weight)

ESE (Weight)

CIA 1 – Assignments / Letter writing / Film review