Syllabus for
Master of Tourism and Travel Management
Academic Year  (2022)

The Master of Tourism and Travel Management programme in CHRIST (Deemed to be University) equips students with the skills of a Business School Graduate relevant to the travel, tourism & hospitality industry. The MTTM program develops professionals who can succeed in the industry which has no regional, gender, language or age barriers. The program aims to develop students with professional and academic inputs to adapt to the requirements of the changing travel, tourism and hospitality industry.

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PLO1.1: Show sensitivity to sustainability issues RBTL3

PLO1.2: Formulate alternatives for sustainability issues RBT L6

PLO1.3: Formulate alternatives for sustainability issues RBT L6

PLO1.4: Develop value based leadership for appropriate managerial actions RBTL6

PLG 2: Functional Knowledge and Application

PLO 2.1: Understand the context of business problem and suggest solutions RBT L2

PLO 2.2: Apply Management theories and Evaluate outcomes in cross functional setting RBT L4

PLO2.3: Appraise business environment and scan for opportunities RBT5

PLO 2.4: Design innovative and integrative solutions RBT L6

PLG3 : Communication

PLO3.1: Oral Communication - Articulate presentation with clear goals and objectives RBT L3

PLO3.2: Oral Communication - Collaborate with teams for effective contribution RBT L5

PLO3.3: Oral Communication - Design appropriate flow of presentation RBT L6

PLO 3.4: Written Communication - Express and report using appropriate language RBTL2

PLO 3.5: Written Communication - Develop clarity, composition and coherence in writing RBTL4

PLG 4: PROFESSIONAL COMPETENCE

PLO 4.1: Appraise students with global standards in international tourism and hospitality management RBT L5

PLO 4.2: Developing managerial capacity for tourism industry RBT L6

PLG 5: ENVIRONMENTAL CONSCIOUSNESS

PLO5.1: Apply Progressive sustainability concepts with responsible Tourism RBT L3

Course Description and Course Objectives:

Develop and implement community outreach and service-learning programs that address the community needs of people in our communities and to develop and implement community-based training programs in tourism at school and degree college level.

The introduction starts on a broad basis and then narrows down to your particular field of study. The introduction gives an overall view of the topic and addresses slightly different issues from the executive summary. It works upon the principle of introducing the topic of the dissertation and setting it into a broad context, gradually narrowing it down to a research problem, thesis, and objectives/hypothesis.    

(a)               Need for the study

(b)               Statement of the problem/Title of the study

(c)               Scope of the study

(d)               Objectives of the study

(e)               Limitations of the study                          

Critical review and summary of previous papers similar to the study/topic chosen:

i) Primary papers.

ii) Secondary or related papers.

There can be a maximum of half a page for each review.

The last part of the chapter has to summarize the complete reviews undertaken.

This chapter shall consist of the following sub-topics.

(a)               Introduction (how the chapter is presented)

(b)               Operational definitions/terms

(c)               Hypotheses (if any)

(d)               Sampling size and sampling technique

(e)               Data and the sources of data collection

(f)                Methods of data collection

(g)               The various techniques used in analysis of data

This chapter includes interpreting of results with help of tables, graphs and text

The table shall be listed first, then the graph, followed by the finding and brief interpretation all fitting into one page per table.

In case of any hypothesis testing, the outcome related to hypothesis testing should be mentioned and also the final conclusion of proving or disproving the null/alternate hypothesis.

Suggestions based on the findings should be discussed and an overall conclusion

· Implications

· Scope for future study.

This chapter has to be stated in paragraph form. No bullets or numbering is encouraged.

·         Planning and implementation issues: How well was the program or initiative planned out, and how well was that plan put into practice?

·         Assessing attainment of objectives: How well has the program or initiative met its stated objectives?

·         Impact on participants: How much and what kind of a difference has the program or initiative made for its targets of change?

·         Impact on the community: How much and what kind of a difference has the program or initiative made on the community as a whole?

Introduction to Tourism: Themes, concepts and issues – Defining Tourism-Tourism System – Leiper’s Model -Globalization and production and consumption of tourism -The evolution and development of tourism- The origins of modern tourism-understanding tourism demand-The elements of tourism demand-Measuring Tourism Demand-Tourism Statistics- Objectives, Types and Methods. Tourism -Measuring demand: problems and challenges- Current Trends in domestic and global

Definition-Basic motivations of tourism – Categories of Tourist motivation - Other elements of motivation for tourism -Motivation and decision making in tourism-The tourist as Consumer-Tourist Motives-Theoretical and conceptual approaches to tourist Motivation-Tourist Roles-Factors influencing tourist Motivation-Nationality and national Identity-Tourism and work-social class and Income-Tourist motivation and segmentation-

Common Features of Tourist Destinations – Components of Destination Amalgam The determinants of tourism supply-The influence of global transnational companies-The tourism supply chain-The management of tourism supply-planning and managing the tourist experience-Tourism planning process-key factors which interact to shape the tourist experience-The Role of Public sector in Tourism-Tourism Policy-The public policy- framework for tourism-Marketing Tourism and NTO-National Tourist Organizations, Functions of Tourism Organizations –Role of international multinational, state and local tourism organizations in formulating  tourism policies - National Tourism Policy of India, Karnataka State tourism Policy  

Economic Impacts-Positive and negative economic impacts-Measuring the economic impacts of Tourism- The tourism satellite account-Social and cultural impacts-The nature of socio-cultural impacts-factors influencing socio-cultural impacts. The demonstration effect-The socio-cultural effects of tourism-Framework for measuring socio-cultural impacts-Tourism and local communities-planning and management issues-Environmental impacts of tourism-The nature and scope of the environmental impacts-of tourism-Tourism destination development and environmental impacts-Positive and negative environmental impacts of tourism.

Urban tourism-Rural Tourism- Coastal and Resort Tourism-Tourism in the less developed world-Tourist health and safety- Managing tourist health and safety issues-global challenges for tourism-The future of tourism-– Future tourism perspectives – Demographic – Political – Technological changes- Changing Business

Cooper, C., Fletcher, J., Fyall, J., Gilbert, D., &Wanhill, S. (2017). Tourism: Principles and practice. Pearson Publications

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II) 25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Tourism Product- Review of Tourism Products - Elements and characteristics of tourism products - Tourism Product Life Cycle, typology of tourism products. Tourism and Travel vendors – products and the end-users – Tourism Services – features – serving traveler needs – levels of distribution channels for tourism products - one level – two-level and three-level tourism distribution channels – consolidators and travel clubs – Tourism Circuits - Tourism information sources and services. Product planning (producers, products, the market, and needs) - Product development: challenges and solutions - Product analysis and planning: SWOT analysis; features and benefits analysis

Natural and Man-made resources: Mountains: Mountain Tourist Resource – with particular reference to the Himalayas and other Hill Stations - Islands: Andaman and Nicobar Island, Arabian Sea - Coastal areas - Deserts - Resources and experiences:  History - Tourist places - Festivals - Community - Activities - Transport - Current administration - Marketing techniques - Challenges - Case studies on consumer experiences - challenges - impacts of over-tourism in the various regions.

Performing Arts of India; Classical Dances and Indian Folk Dances, Music; Carnatic & Hindustani Music, Regional Music, Musical Instruments; String, Wind, Percussion, Ghana Musical Instruments, Handicrafts of India; Craft Melas- Marketing of Handicrafts. Indian Painting - Characteristic features - Medieval and Modern Paintings. Museums & Tribal museums and their role - Role of Museums in preserving art Heritage - Role of Museum in Special Interest Tourism. Designing of Religious tourism products, Issues & consideration for designing religious tourism product, Characteristic of the religious tourism product. Potential of Ethnic or Rural tourism in India (Fairs, Festivals) -  Designing of product-  Issues and considerations.

History - Types of GI indicators - advantages - Steps to protect the GI products - Difference between Geographical Indication (GI), Appellation of Origin (AO), Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) - Geographic Indication Laws and treaties: Who issues the GI tag (Intellectual property rights, WIPO) - Regulations - Who is entitled to apply? - Registration process - Certification - Patents - Trademarks - Copyrights - laws - Agreements.

Destinations – Conceptual Tourist Destinations - Evolving Concepts of Tourism Destinations - Classifying destinations. Foundations for understanding Attractions and Entertainment, Similarities and Differences between Heritage Attractions and commercial attractions.  Natural & Cultural heritage - Tangible and Intangible heritage - Heritage attractions – museums and historical sites – zoos and aquariums – parks and preserves – Commercial attractions – Amusement Parks, Gaming Shopping – live entertainment – sporting activities – winter ski resort – golf resorts – spas – casino resort – integrated resorts – commercial recreation and clubs – meetings, conventions, and expositions - Issues of ownership of heritage - Need for a rights-based approach to heritage management.

 Rail Transportation – origin and growth – AMTRAK and VIA RAIL. Canada Services AMTRAK accommodation and classes of service – International Passenger Rail Service – EURAIL system – Brit Rail – Channel Tunnel-Tube-Indian Railways – IND Rail passes – Notable Indian Trains - Rail travel in Japan.  Automobiles – motor coaches / Car Rentals – Origin of Car Rental Market Car rental procedures– Car rental procedure reservation – Insurance – Maintenance – Car rental procedures –Emergencies and Accidents– The rental agreement – The Airline Industry – charter airlines and Passenger Aircraft. Airline Deregulation Act - The Hub and spoke system – Effect of Deregulation -Reservation policies – children and Infants – Passenger check-in and Baggage transport. Cruise ships – Ports - cruise categories – volume, premium, luxury, and specialty cruises – cruise accommodation and deck plan – facilities, Basics of planning a cruise -popular cruise itineraries

Basham, A. L. (2000).The Wonder that was India. New Delhi: Rupa and Com publications.

Foster, L. D. (1994).Tourism Management. New York: Amazon publication.

Hussain,A.K.(1999). The National Culture of India. New Delhi: National Beek Trust.

Jagmohan, N. (2004). Tourist Guide and Tour Operations. New Delhi: Kaniska     Publisher.

The Gazette of India.(1998). History and Culture. (Vol.2). New Delhi: publication division,         Ministry of Information and Broadcasting, Government of India.

Walker. (1999). Introduction to Hospitality. New York: Delmar Publishers.

2)      Ojha, M. (2020). Guide To Geographical Indications: Registration of Geographical Indications in India. KAAV Publications.

Caenegem, V. W., & Cleary, J. (2018). The Importance of Place: Geographical Indications as a Tool for Local and Regional Development (Ius Gentium: Comparative Perspectives on Law and Justice, 58) (Softcover reprint of the original 1st ed. 2017 ed.). Springer.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II) 25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

This Paper will survey the history of India from ancient times down to the Modern India and create awareness about rich heritage tourism resources of India. The students will be exposed to different stages of Indian History categorized under Ancient, Medieval and Modern times for the better understanding of India and its Culture with special reference to its heritage and cultural traditions.

The course objectives are;

CLO 1 To Understand culture and the interdisciplinary approach with the Tourism Industry.

CLO2   To Analyze Factors influencing culture tourist.

CLO3 To Analyze the prospects and challenges and prescribe ideal plans to promote tourism policies for cultural cities.

CLO4 To Estimate the Impacts on Heritage Tourism.

CLO5 To develop a positive attitude towards Cultural heritage and development.

Introduction to Culture – Conceptualizing Cultural Tourism- new mode of cultural production- Sustainability and Heritage Tourism- Understanding the frames of analysis of heritage tourism- Definition and Salient features of Indian Culture- A historical introduction to tourism in India. Introduction to a conceptual partnership between cultural heritage and tourism and the heritage tourism supply ‐type of heritage attractions

Heritage Interpretations for Tourism -Exchange Systems in Heritage Tourism- Intangible Heritage and Its Management-A Leisure Perspective- Heritage Tourism and the Historic Preservation movement- Indian Culture and Heritage Concept-  The Mohenjodaro and Harappan period-  Vedic Age, Buddhist epoch, Gupta Period, Early and Late Medieval period, Modern Period Features of Indian Cultural Heritage-Conservation of Culture Study of Indian Architecture. The prominent Architectural style in different period-Harappan Architecture, Ancient Indian Architecture, Hindu Buddhist style, Mughal Architecture, The Rock-Cut monuments-colonial Architecture. Study of Important Architectural sites of India Study of Indian Temple Architecture and popular Religious Centers-Hindu, Buddhist, Jain, Sikh, Muslims, and Christian.

The Discourse of Critical Analysis- Branding in Tourism and Architectural Frames- Marketing Heritage Tourism- Principles for Successful and Sustainable Cultural Heritage Tourism- National Heritage Areas- Background, Proposals and Current Issues- The Alliance of National Heritage Areas- Presentation and Management of Heritage Assets- Heritage Tourism and Geo-Tourism. Architectural Heritage of India: glimpses on the prominent architecture style flourished in different period. Different style of architecture in India.  Selected case studies of World Heritage Sites in India 

Heritage Assessments and Heritage Values- Heritage Tourism Product Development. Fundamentals of Indian architecture, Development of cave architecture- Natural and manmade, Pre historic –Indus valley and Vedic, Buddhist Chaitya and Viharas, Systematization of structural forms-temple architecture-important dynasties, Secular architecture- Forts, palaces and gardens. Mughal Architecture, Colonial architecture- Portuguese and British

Historical background - Founding of Bangalore (Kempegowda) and its later growth as Cantonment - Festivals and architectural heritage of Bangalore – KadlekaiParishe, Karka Festival St. Mary’s feast etc. Field visits (Learning through Heritage Walk). Introduction to folklore, how customs, beliefs and traditions evolved that finds an echo in classic traditions. Classification and Connections: Traditional Roots Available literary recourses Mythical Associations Idea of Nationalism in the Context of Folk ArtIdea of Modernism in the context of Folk Art Relevance of the Art Practice. The concept of Ritual- its nature, characteristics, significance and symbolism. Karaga and Folk dance and music, with reference to ras-leelas. Art with reference to Madhubani/Warli. Oral Literature -Mythology, tales and proverbs and Folk Festivals.Coexistence and Collaborations with Mainstream Art Strategies for Future and Sustainability: Vision and Revision Alternative Context: place of folk art in Contemporary Lifestyle. Ancient literary sources and canonization                                       

Basavasraja, K.  (1980). History and Culture of Karnataka.

CallewaertWinand, M. (2005).Gods and temples in South India.

Emily A. Schultz, Robert H. Lavenda (2008).Cultural Anthropology: A Perspective on the Human Condition.Oxford University Press

Havell, E.B. (1978). Indian Architecture through the Ages.India. Asian Publication Services

Hyung Yu Park. (2014). Heritage Tourism. Routledge Taylor &Fransis Group.

Issar, T.P.  (1988).The city Beautiful – A celebration of the architectural heritage and city – aesthetics of Bangalore. India.  Bangalore Urban Art Commission

Luniya, B.N (1993). Evolution of Indian Culture. India. Lakshmi NarainAgrawal

Philip FeifanXie  (2015).  Industrial Heritage Tourism. Channel View Publications, Toronto

Srinivasa Murthy, H.V.  (1975). History and Culture of South India up to 1000AD.India. BaniPrakashMandir

Basham, A.L. (1983). The wonder that was India . India. Oxford University Press

Basham, A.L. (1998). Cultural heritage of India Vols.I to IV. India. Oxford University Press

Diwakar, R.R (1955) Karnataka through Ages.

FazulHasan (1992). Bangalore through Ages.

Grover B.L.  and Grover S. (1998 ). A new look on Modern India. India. S. Chand

Kosambai, D.D. (1975). An Introduction to Indian history.India.VikasMajumdar, R.C.  (1983) Mughal age.India. HimansuBhusanSarkar

Majumdar, R.C.  (1980). An Advanced history of India.India. Macmillan Publishers India Limited

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Accounting for Managers is one of the core papers for the program. Through this course students will get familiarized with the basics of accounting to the advanced level of decision making with respect to various areas of business management. The course covers the basic concepts of accounting, accounting mechanics, final accounts of joint stock companies, analysis and interpretation of financial statements for decision making, preparation of cash flow statement, preparation of cost sheet, inventory management emphasizing Travel and Hospitality Industry

Course Objectives

To familiarize the students about the accounting principles and process

To equip students to prepare Final accounts of Joint Stock Company  

To give students an overview of travel and hospitality industry and accounting procedure of the same

To enable the students to understand the concept of financial statements and analyzing financial statement for the purpose of decision making

To give an overview of costing related to travel and hospitality industry and cost sheet preparation

Meaning, objectives, Accounting Information, users of accounting information, branches of accounting, objectives of each, accounting principles, concepts, conventions, accounting standards, GAAP, IFRS.

Systems of accounting, books of accounts, accounting rules, recording classifying and summarizing the transactions, journal, ledger, subsidiary books (only cash book), Preparation of trial balance

Joint stock company, meaning, types, features, capital structure of Joint stock Company, share of capital, debentures, reserves and surplus, final accounts of joint stock company- Income statement and Balance sheet – Emphasizing Travel and Hospitality Industry – Hotels, Resorts, Airlines and Tour operators.

Financial Statements Analysis - Meaning, Objectives of analysis, sources of Information, various tools and techniques of analysis - comparative statements, common size statements, trend percentages, ratio analysis.

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Cost, costing, cost Accounting, cost accountancy, classification of cost – function wise – behavior wise, preparation of cost sheet, inventory management and valuation, methods of costing relevant to Travel and Hospitality Industry.

1. Narayanswamy, R. Financial accounting – A management perspective, (4th ed.). PHI.

1. Anthony ,Robert. (2009). Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
2. Bhattacharya,A.B. (2010). Financial accounting for business managers. (3rd ed.). New Delhi: Prentice Hall of India.
3. Gupta, Ambrish., Financial accounting for management. New Delhi: Pearson Publications.
4. Lal, Jawahar., & Srivastava, Seema., Cost accounting. New Delhi: Tata McGraw Hill Publications.
5. Maheshwari S.N., Advance accounting. New Delhi: Vikash Publishing House.
6. N.Ramchandran., & Kakani. (2010). Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications.
7. Prasanna, Chandra.(2010). Managers guide to finance and accounting. New Delhi: Tata McGraw-Hill Publications.Tulsian, P.C. (2010). Financial accounting. New Delhi:  Pearson Publications.

Assessment Outline:

Course Description: This course will help the learners to understand 3 prominent areas that will help them become effective managers. First, the course covers the basic foundational knowledge about management. This knowledge will help the learners to understand the competencies needed to become good managers. The course focuses on ways to develop the learners’ planning, decision-making and organizing skills. Second the learners are familiarized with the processes and behavioural patterns of prospective employees / employees at their individual, group and organizational levels. It not only focuses on the patterns and processes of employees’ behaviour, but explores the reasons behind their behaviour patterns. This area helps the learner to understand and predict the behaviour of individuals and teams and ways to influence such behaviour patterns to suit to the organizational requirements. Third and final, the course also exposes the learners to analyze the ethical way of conducting business, importance of corporate social responsibility of organizations in tourism, travel and hospitality industry towards its various stake holders and explores the impact of unethical practices on their performance and existence

Course Objectives:

1.    To exhibit the fundamental management concepts in the form of managerial knowledge

2.    To show the planning, decision-making and organizing skill sets of the learners (through various pedagogical tools)

3.    To examine how individual factors influence the dynamics of employee behavioural processes

4.    To examine how groups and organizational practices influence the dynamics of employee behavioural processes

5. To explain the ethical and unethical practices prevailing in organizations and its impact

Definition of management – nature and significance – objectives of management – levels of management – principles of management – need for principles – management vs. administration – functions of management – role, attributes and qualities of manager – approaches to management.

Nature and purpose of planning – types of plans – steps in planning – planning process – advantages and limitations of planning - objectives: nature of objectives – process of managing by objectives – strategies, policies and planning premises: nature and purpose of strategies and policies; Decision Making - techniques and processes.

Level of Knowledge: Advanced and Application

Nature and purpose of organizing – formal and informal organization – organization levels and span of management – Types of organizational structure 

Meaning – nature of organizational control - basic control process – techniques and tools of control – designing control systems

Meaning – definition - nature – elements – fundamental concepts –approaches to the study of Organizational Behaviour - historical development of Organizational Behavior – model of Organizational Behaviour – scope of OB – OB systems – challenges and opportunities for OB.                         

Meaning and definition – determinants of personality – personality traits- major traits influencing OB - Big five model of personality: Theories of personality - trait theory -psychoanalytic theory - social learning theory.

Perception: meaning and definition - perceptual process–factors influencing perception-The link between perception and individual decision making – perceptual biases/errors – honing perceptual skills

Meaning – theories of motivation - content theories: Maslow’s, Herzberg’s, Alderfer’s and McClelland’s theories - process theories: Equity theory of Stacy Adam’s and Vrooms Expectancy theory.

Meaning – theories of leadership – Trait theory – Leader Behaviour theory – Contingency theory (Fielder model, Leader Member Exchange theory, Leader Participation model)

Meaning, types of groups in the organization, stages of Group Formation, Group size and status, Influences, roles and relationship and group behaviour characteristics, Group Norms and cohesiveness and Group Think

Meaning and definition of conflict – The conflict process: Functional and dysfunctional conflict – Levels of conflict – Conflict resolution strategies

Business Ethics and CSR

Meaning – Ethics, moral conduct and business ethics - ethical and unethical behaviour – nature/characteristics – objectives – importance – levels of ethics

CSR – Introduction and meaning – importance of CSR – stakeholders involved in CSR – Responsibility to each stakeholder – managing stakeholder issues - CSR reporting and audit – How organizations shape ethical conduct – Relationship between ethics and CSR - CASE STUDY

1. Harold, K., & Heinz, W. (2012), Essentials of management, (8^thed.). Singapore: McGraw-Hill Education.
2. Robbins, S. P., Judge, T.A., & Vohra, N. (2016). Organizational Behavior. (16^th ed.) Pearson Publishing.

1.    Aswathappa, K. (2012), Organizational Behavior, (5^thed.). Himalaya Publishing House

2.    Bhattacharyya. (2016), Organizational Behavior. (2^nd ed.) Oxford University Press India

3.    George, J. M., & Jones, G. R. (2009), Understanding and Managing Organizational Behavior.   (5^thed.). Pearson Education.

4.    Luthans, F. (2014), Organizational Behavior, (8^thed.). McGraw Hill Publication.

5.    Terry, G. R. (1972), Principles of Management. Homewood, IL: R.D. Irwin.

6. Tripathi, P. C., & Reddy, P. N. (2008), Principles of Management. New Delhi: Tata McGraw-Hill Education

2.       Mid Semester Exam (CIA-II)                                                    25%

3.       Continuous Internal Assessments (CIA - I & III)                     40%

4.       Attendance                                                                               05%

Total                                                                                      100%

Course Description:

Students should be able to comprehend and respond with grammatical accuracy to spoken and written French as well as demonstrate cultural awareness.

Course Objectives

CO1  To Achieve functional proficiency in listening, speaking, reading, and writing skills

CO2:  To Recognize culture-specific perspectives and values embedded in language behavior.

CO3 To  Decode, analyze, and interpret authentic texts of different genres..

CO 4 To Learn Specific vocabulary around holidays, sightseeing, accommodation and methods of travel, Build confidence in dealing with foreign visitors and organizations.

CO5 To  Develop cultural awareness

Lesson 1  Se présenter et parler de son métier

Lesson 2 Présenter son Enterprise

Lesson 3 Engager une conversation téléphonique

Lesson 4 Prendre contact par écrit

Lesson 1   Renseigner à l’aéroport

Lesson 2   Accueillir les passagers

Lesson 3   Informer les voyageurs

Lesson 4   Vendre un billet de Train

Lesson 1 Etablir un  programme

Lesson 2 Animer un village de vacances

Lesson 3 Renseigner sur les manifestations

Lesson 4 Evaluer une animation

Level of Knowledge: Conceptual

1.      Grammar :  Echo A1

2.      Grammar :  Alter Ego A1

1.      End Semester Exam (ESE)                                                  30%

2.      Mid Semester Exam (CIA-II)                                    25%

3.      Continuous Internal Assessments (CIA - I & III)            40%

4.      Attendance                                                                          05%

Total                                                                                      100%

The Course will enable the Students to develop their Scientific Competencies, their Personal Aptitudes and Inter-Personal Skills, and their Project and team Management Skills so as to evolve into better Researchers in various Educational, Professional and Life contexts.

Introduction

Learning out come

- Ability to identify the needs from various stakeholders and have the knowledge of the importance of understanding contextual factors and their possible implications on the study and its findings

- Ability to work with relevant stakeholders in order to identify the purposes of the study, looking at who will use the findings and what types of decisions will be made based on the findings

- Ability to identify, collect and analyse primary and secondary sources of data, ensuring accuracy, neutrality and fairness with the ability to identify qualitative and quantitative methods that address the needs of diverse constituencies and communities

- Understanding of the importance of data being analysed and interpreted systematically and logically, based on described assumptions and with unintended results identified

- Ability to clearly report credible conclusions related to findings and substantiated by evidence and recommendations that flow logically from the conclusions, all this with a clear understanding of the values of clear, realistic and feasible recommendations targeted at the intended users

Course Description: This course examines the applications and impacts of information technology to the information intensive field of tourism. The paper covers both the operational and managerial use of information technology in tourism enterprises

The Course Objectives:

CLO1: To identify the importance of the Information System as a key enabler in providing solutions to Tourism  sector

CLO2: To analyze the impact and trends of IT  among travel intermediaries

CLO3: To Examine the importance of Information as of the key resource for productivity and customer satisfaction.

CLO4: To understand the MIS applications in hospitality sector

CLO5: To Examine the use of MIS amonh public sector tourism organisations

Characteristics of Tourism information- Typology of Tourism information. Information flow in Tourism industry-Information Technology in the Airline industry. Passenger Reservation Systems- Design issues- Central site hard ware-CRS versus GDS. Functionality of Airline reservation systems. Information systems used by airlines for various functions-crew scheduling, fleet planning, baggage and cargo systems, Expert Systems, Systems in aircrafts, Safety Systems, Gate Management and Departure Control System, fleet management systems, Airport use of IT-flight information display system- electronic immigration control- Passenger service application. E-Tourism- Latest technology trends in Tourism -Strategic, Tactical and operational use of IT in Tourism

The internet and Tourism- the world wide web- travel news groups, electronic bulletin boards and chat rooms. Consumer access to GDS- GDS on line- automated ticket machines. Information Kiosks. TV based tourism Information Retrieval and booking- videotext system -interactive TV. Voice input and recognition systems. Social media and ICT influence in travel decision making model of electronic consumer access.

Computer applications in the accommodation sector- property management systems. Management applications of a PMS- back office applications- interfaces between PMS and other hotel computer systems- guest room technology- telecommunications in a hotel. Revenue management system, Yield Management System, Back Office System, Guest Rooms Systems. Electronic Locking Systems, Guest information and entertainment system, Call Accounting System, IT applications in the food service sector- point – of – sale systems- restaurant management systems- Latest technology trends in the hospitality sector

Information provision- traditional methods- electronic methods- Marketing and promotion- customer data bases- market databases. Market research- data collection- data analysis. Management issues. The international web of Travel net works. Intercompany data communication links- travel specific net works- computer switches- terminal emulation systems, protocol call converters and gateways. In- company computer net works- local and wide area net works- computer telephone integration. Electronic document interchange(EDI).Destination Information/Management Systems, Evolution of destination information systems, case studies of DMSs. eMarketing-tools used. Trends in Tourism information Technology: Robotics, Cyber Tourism, Virtual Tourist Communities, Re-intermediation- Data Mining in Tourism.

Pierre J Benckendorff, Pauline J Sheldon, Daniel R(2013),Tourism Information Technology,CABI

Ian R Clayton ,(2016)  Marketing Hotels & Tourism Online, kindle Edition

Roman Egger and DimitriosBuhalis , (2008) eTourism Case studies: Management & Marketing issues in E-Tourism,  , Butterworth Heinemann

Zhou, Z. (2004). E-commerce and information technology in hospitality and tourism. Thomas Learning Inc.

Roman Egger and DimitriosBuhalis , (2008) eTourism Case studies: Management & Marketing issues in eTourism,  , Butterworth Heinemann

Zhou, Z. (2004). E-commerce and information technology in hospitality and tourism. Thomas         Learning Inc.

Course Description: The paper Geography for Tourism has comprehensive coverage of worldwide tourism destinations, physical features, and tourism characteristics. It also examines the basic principles underlying the geography of the tourist demand, supply, and transportation, together with a broad survey of world tourism generating and destination regions.

The course objectives are;

CLO 1 To Explain the various elements of Geography and the Importance of Geography in Tourism.

CLO 2 To Illustrate and provide an overview of destination geography in international tourism.

CLO 3 To develop in-depth knowledge and understanding of the major international tourist destinations.

CLO 4 To Understand the intra-regional tourism trends in major tourism generating areas of the world.

CLO 5 To develop a broad understanding of socio-cultural geography of world destinations.

The elements of Geography- Themes of Geography – Importance of Geography in Tourism – The world’s climates – climatic elements and tourism – Latitude – Longitude – International Date Line, Time Zones and calculation of time, Time Differences, GMT, Flying time, Standard time and Daylight saving time – Impact of weather and climate on tourist destinations – world’s continents -destinations on the world map.

Geography and Tourism in North America –physical characteristics – Tourism characteristics – major Tourism Destination and Attractions of Canada and United States – Major Tourist Destinations in Mexico and the Caribbean countries

The tourism geography of South America, Division of South American tourism – physical features.  The Andes countries: Venezuela,   Columbia, Ecuador, Peru, Bolivia and Chile – middle latitude South America – Argentina – Paraguay – Uruguay – Brazil and Guyana.

Geography and Tourism Africa and the Middle East – Geographical features.  Tourism in the countries bordering the Middle East – Mediterranean and Israel, Egypt, Syria – Turkey – Iran – Iraq.  The North African Coast – Tunisia – Algeria – Morocco, Characteristics of tourism in Sub Sahara Africa – West Africa – East Africa and   Southern part of Africa

An Introduction to the Tourism Geography of Europe – physical characteristics – Tourism characteristics in Western Europe – Ireland – the UNITed Kingdom – France – Belgium – The Netherlands – Germany – Austria – Switzerland – northwest Europe – Scandinavia – Eastern Europe and CIS – Tourism in Southern Europe – Greece, Italy – Iberian, peninsula (Spain and Portugal).

Tourism in Asia – Physical features – Tourism in East Asia: Japan – China – Hong Kong – South Korea – South East Asia – Singapore – Indonesia – Malaysia – Thailand – The Philippines – Laos, Vietnam and Cambodia. South Asia and Tourism potential.  The Indian Sub Continent.  India – India’s tourism regions, Nepal and Bhutan – Srilanka – The Maldives Island – Bangladesh, Pakistan and Myanmar.

Geography and Tourism in Australia – Physical Characteristics of Australia and New Zealand – Patterns of Tourism in Australia – New Zealand’s Tourist Regions. The Pacific Islands.

Hudman, L., & Richard, J.(1999). Geography of Travel and             Tourism.Washington.             Delmar Publishers.

Muhhammed, H. (2002). World Geography.New Delhi: Himalaya Publishers.

Perlitz, L., & Elliot, S. (2001). International Destinations. Prentice Hall, Edn.

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Course Description: The paper highlights the importance of travel agency and tour operations. It elucidates the modern travel and tourism industry and helps students to gain in depth knowledge about travel agency and tour operations business.

The course objectives are

CLO 1  To exhibit the significance of travel consultancy handling procedures and protocols

CLO 2 To communicate the developments and functionalities related to travel agency business.

CLO3 To build up understanding about various rules, regulations, procedures and documentation in a travel firm.

CLO 4 To examine travel operations and a conceptual understanding about travel trade.

CLO 5 To develop tour operational and functional understanding about travel operational aspects

Travel Agency – Definition and Scope – Tour Operators: Definition & Scope – Types of travel agencies –History of Travel Trade – The Travel Market: Business Travel, Corporate travel, Commercial group travel, Institutional travel – Leisure Travel: Family Travel, Single resort travel, special interest travel – Segments of travel industry: Travel agencies – Airlines – Lodging establishments – Tour wholesalers – Cruise liners – Car rentals – Rail transportation – Functions of Travel Agents – Full service agency, Commercial Agency, Implant agency, Group/ incentive agency – Literature or Manual for Travel Business.

Travel Agency – Definition and Scope – Tour Operators: Definition & Scope – Types of travel agencies –History of Travel Trade – The Travel Market: Business Travel, Corporate travel, Commercial group travel, Institutional travel – Leisure Travel: Family Travel, Single resort travel, special interest travel – Segments of travel industry: Travel agencies – Airlines – Lodging establishments – Tour wholesalers – Cruise liners – Car rentals – Rail transportation – Functions of Travel Agents – Full service agency, Commercial Agency, Implant agency, Group/ incentive agency – Literature or Manual for Travel Business.

The Modern Tour Industry – Package tours – Custom Tours – Tour Wholesalers – Types of Package Tours: Independent Package, hosted tour, escorted tour, sightseeing tours -Group, Incentive and convention tour – Types of Tour Operators. Components of Package Tour – Basic Principles on packaging – factors affecting tour design and selection – Booking a Tour – Mass Market Package holidays – Specialist tour operators, Outbound – Inbound and Domestic tour operators, Tour operators reliance on other organizations

Marketing and selling geography based travel - Planning travel itineraries- types of geography based travel (physical, cultural and destination).Packaging and value-added services. planning and producing a tour – Process in planning an itinerary – costing of tours –Reservation and documentation – Routing – programming daily activities – transport – transfers – accommodation – meals – sightseeing – single supplement – Escorting a tour-Servicing inbound tours – Marketing inclusive tours. Transfers – accommodation – meals – sightseeing – single supplement – Escorting a tour- Servicing inbound tours – Marketing inclusive tours – Ethics in Travel Business.Tour operational Techniques: Departure – Hotel Procedure – Aboard the Bus/Coach –Emergency procedures – Finance and accounting – Food and Beverages – Transportation Delays – Expulsion of a Tour Member – Handling Company Money – Reservation of Tourist Accommodation – Hotel Reservation – Types – Meal Plans and Codes – Room Rate, information requirements.

The IATA Billing and Settlement Plan: IATA's BSP and TASF systems- BSP Agent Billing Reports and Procedures- BSP reporting process- BSP reporting calendar and billing reports - Billing discrepancies- BSP transactions and handle remittance procedures- agency credit and debit memos

Gupta, Ashim. Travel Agency and Tour Operation: Concepts and Principles. New Delhi: Centrum, 2012. Print.

Goeldner, C. R., &Ritchi, B. J. R. (2003).Tourism: Principles, Practices and Philosophies. John Wiley &Sons.(Inc).

Negi, J. (2006). Travel Agency and Tour Operation: Concept and Principles. New Delhi:

Kanishka Publishers.

Chauhan, Ravee. Tour Operation Management. Delhi, India: Vista International Pub. House, 2009. Print.

Deutscher, Guy. The Unfolding of Language: An Evolutionary Tour of Mankind's Greatest Invention. New York: Metropolitan, 2005. Print.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

COURSE DESCRIPTION:

Contemporary world demands for research and development in each sector. Students need to be familiarized with the methodologies in which the studies are to be carried out. Research Methodology is the paper which elaborates on the different methods and sequence of steps involved in a research process. The fascination and desire for new knowledge, new ideas for business, environment analysis for sustainability and technological upgradations are the primary reasons of research. Research aids the business enterprise to enhance the productivity, reduce the cost, save time and maintain expertise of their core competencies through discovery of latest technology which contributes to innovation management system and hence towards future growth. Research is inevitable in any industry and hence understanding research methodology is essential.

COURSE OBJECTIVES:

• To develop a research orientation among the learners and acquaint them with fundamentals of research methods
• To identify various sources of information for literature review and data collection
• To understand the basic framework of research process, various research designs and sampling techniques
• To discuss techniques of analysis and data interpretation
• To solve various types of managerial problems by conducting applied research and writing the research project

Concepts of Statistics and Research, Bivariate Frequency Distribution, Descriptive Summary Measures of Univariate Data, Measures of Central Tendency - Mean, Median and Mode. Measures of Dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of variation, Deciles and Percentiles. Coefficients of Skewness and Kurtosis, Statistical Moments - Central and Non-central, Descriptive Analysis of Bivariate Data.

Meaning of Research, Objectives of Research, Significance of Research, Scientific method. Types and Methods of research, Research process, Criteria of good research, Social Science Research - Limitations, Ethics in Social science research

Defining a Research Problem, Problem Identification, Review of Literature, Research Hypothesis

Meaning, Need for Research Design, Basic features of a good design, important concepts relating to research design, Types of Research Designs – Basic Research, Exploratory research, Descriptive Research, Causal Research, Experimental Research

Introduction, Sampling techniques or methods, Probability sampling techniques: Simple Random Sampling, Systematic Sampling, Stratified Sampling, Cluster Sampling, Non Probability Sampling: Convenient Sampling, Judgment Sampling, Quota Sampling, Snowball Sampling, Sampling Design & Sampling technique, Sample size, sampling & Non-Sampling Errors

Collection of Primary Data, Collection of data through Questionnaire, Collection of Data through Schedule, Difference between Questionnaires and Schedules, Guidelines for Constructing Questionnaire/Schedule, Some other methods of data collection. Collection of Secondary data, Selection of appropriate method of data collection, Data Processing, Editing, Coding

Meaning, Types of Scales, Classification of Scales, Criteria for Good Measurement

Introduction, Concepts in Hypothesis Testing, Hypothesis Tests for a Population Mean, Hypothesis tests for other Parameters, Tests for Normality, Correlation, Bivariate and Multivariate Regression, Chi-Square test for Independence, One-Way ANOVA, Two-Way ANOVA, Other advanced tools (over view only)

Significance of Report Writing, Different steps in Writing Reports, Layout of a Research Report, Types of Reports, Mechanics of writing a research report, Precautions for writing research reports.

Course Description: This paper enables the student to understand the importance of Finance function in a service organization. It gives an understanding of the sources of Finance and its effective Management in Tourism and Travel Industry.

Course Learning Objectives are:

1.To provide with the basic understanding on finance function of a business

2.      To develop the knowledge on the various types of sources of finance and to evaluate the sources of Finance and it’s effective Management in Tourism and Travel Industry.

3.To enrich the ability of the learners in selecting the best capital structure

4. To enable the student to understand the importance of cost of capital in a service organization.

5.       To develop the ability of managing working capital it’s effective management in Tourism and Travel Industry.

Meaning and Definition-Scope, Aims of Finance Function and Objectives of Financial Management-profit maximization and wealth maximization. Time value of money - present value of money – concepts.

Objectives and Scope of Financial Planning- Nature and Characteristics of ideal financial planning – Determinants of financial planning – Estimation of Capital requirements of a firm. Sources of raising Capital – Equity & Preference Shares, Debentures, Retained Earnings, Public deposits, Loans and borrowings from Financial institutions – Leverage – Capital Structure decision – Cost of Capital – Specific Cost and Overall Cost. Trading on Equity and its limitations. Indifferences Point, Operating and Combined leverage.

Classification of Sources of Finance-  Security Financing-Internal Financing-Loan Financing. Sources of Long-term Finance: Shares, Debentures and Term loans; Raising long-term finance- GDR-Venture capital financing, IPO, Right Issue, Private placement etc. Assets Based Financing- Hire purchase vs. Lease financing, Project financing. -Financing of Tourism Projects.(TFCI).

Concept of Capital Budgeting-Importance of Capital Budgeting-Capital Budgeting Appraisal Methods-Pay Back Period Method-NPV method-IRR Method-ARR Method. Cost of capital, Cost of equity, preference shares, retained earnings and Weighted average cost of capital.

Concept of Working Capital – Requirements of Working Capital – Components-Estimations – Control of Working Capital – Management of Cash-Management of Accounts Receivable .

Meaning of cash - motives for holding cash-Objectives of cash - management of cash-Basic problems - preparations of cash budgets (Cash budget problems).

Gupta, S. K. (2010).Financial management. New Delhi:Kalyani Publishers.

Shashi K. Gupta & R.K. Sharma (2014).Financial Management Theory. New Delhi:Kalyani Publishers.

Horne, V., & James, C. (2002).Financial management & policy. (12th ed.). New Delhi:    Pearson Education.

Khan, J. (2009).Financial management text, problems and solutions. (5th ed.). Tata McGraw         Hill.

Kishore, M. R. (2008). Financial management. (6th ed.). New Delhi: Taxmann’s.

Pandey, I.M. (2010). Financial management. (10th ed.). New Delhi: Vikas Publication.

Prasanna, C. (2008). Financial management theory and practice. (7th ed.). Tata McGraw Hill.

Reddy, S. (2011).Essentials of Financial management. Mumbai: Himalaya Publishing       House.

Sudhindra, B. (2008). Financial management. New Delhi: Excel Books.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)  25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Course Description:

Students should be able to comprehend and respond with grammatical accuracy to spoken and written French as well as demonstrate cultural awareness.Course Objectives :

CO1 :To  Attain functional proficiency in listening, speaking, reading, and writing skills

CO2:  To Recognize culture-specific perspectives and values embedded in language behaviour.

 CO 3 To  Analyze,   authentic texts of different genres.

CO 4.To interpret texts of different genres  and develop cultural awareness.

CO 5: To develop   Specific vocabulary around holidays, sightseeing, accommodation and methods of travel, Build confidence in dealing with foreign visitors and organizations. 

Lesson 1 L’nformer a l’office de tourisme

Lesson 2 Traites des demandes écrites

Lesson 3 Promouvoir un site touristique

Lesson 4 Des brochures pour informer

Level of Knowledge: Conceptual

Lesson 1  Indentifier les produits touristiques

Lesson 2 Rediger un circuit

Lesson 3 Mener un entretien de vente

Lesson 4 Annuler une reservation

Level of Knowledge: Conceptual

Lesson 1 S’informer pour bien guider

Lesson 2 Visiter la ville

Lesson 3 Presenter un momument

Lesson 4 Gerer un Groupe

Level of Knowledge: Conceptual                                                                    

1.      Grammar :  Echo A1

2.      Grammar :  Alter Ego A1

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Live Project is an initiative taken up to provide practical learning experience as a part of the Post Graduate, Master of Tourism and Travel Management (MTTM),  programme at CHRIST (Deemed to be University) 

This is in addition to the mandatory summer internship. The initiative has been included as an important part of the learning pedagogy of the Postgraduate course as it would provide students with an opportunity to convert their academic learning’s into practical knowledge. It would provide students with Industry experience where they would work under the able-guidance of professionals in addition to theoretical knowledge acquired in classrooms. 

The Objectives are;

To Appraise students with global standards in international tourism and hospitality management 

To Develop managerial capacity for tourism industry

Chapter I: Introduction; A brief discription on the travel and tourism industry and connect to the study area one who is the live project with.    A minimum of 2 -2 Pages

Chapter II: Company Profile :   Introduce the company to the panel and expectted to discibe on the various departments, their functions and major achievements/ mile stones of the comapany in third person.                                      2-3 Pages

Chapter 3 : Learning experience; A detailed discription on the learning happened during the semester.                                     10-12 Pages

Chapter IV: Findings and observations                        1-2 pages

Chapter VI: Suggestions and Conclusion                    01-02 pages

Format for the Report

Chapter I: Introduction                                                  1-2 Pages

Chapter II: Company Profile                                          2-3 Pages

Chapter : Learning experience                                    10-12 Pages

Chapter V: Findings and observations                        1-2 pages

Chapter VI: Suggestions and Conclusion                    01-02 pages

References

Annexure

Max 20-30 Pages

Professional excellence training focuses on developing the core attributes which the industry is expecting out of young aspirants. The industry expects people to excel across the various aspects of the organization. The training programmes which students undergo help them to cater to the specialized needs of the industry at large.

Objectives;

To Appraise students with global standards in international tourism and hospitality management

To Apply relevant skills, knowledge, and attitudes required in the workplace environment.

To Develop varied means of inquiry to experience and appreciate the values of Tourism Management

Activity -1

Activity

Course Description: This paper aims to equip the students with a wider overview of the general communication skills required at the managerial level in the Travel and Tourism Industry, both at the conceptual and application level.  The course covers resume writing skills, presentation skills, group discussion skills and skills required to conduct effect writing and meeting in the corporate.

Course Objec

To demonstrate social and ethical issues in interpersonal communication

To relate clarity, composition and coherence in writing 

To find out appropriate flow of presentation

To establish and articulate presentation with clear goals and objectives

To assess the professional communication in the workplace

Introduction - Significance and Scope of Communication in the Tourism Industry - Models of Communication Process – Principles of Communication – Techniques of Communication (Verbal and Nonverbal) – Listening Skills – Effective and Ineffective Listening - Forms of Organizational Communication in the Tourism Industry – Communication Networks - Barriers of Communication – Effective Communication and Miscommunication

Cultural Diversity and Communication – Understanding Cultural Differences in the Travel and Tourism Industry– Working and Communicating in Teams - Managing Relationships at Work Strategies to Manage Global Teams – Conversations and Negotiations - Social Etiquettes in Life and at Work, Styles of Dressing and Grooming – Significance of Time – Gender Roles – Across Continents and Countries

Introduction to Conventional Modes of Communication – Mail – Courier – Telegraph – Telex. Introduction to Electronic Communication – Telephone – Cellular Phone – Fax – Email – Tele conferencing – Internet – Use of Computers for Communication in the Travel and Tourism Industry

Media of Mass Communication – Notice Board – Hoarding – Newspaper - Magazines – Film – Television. Recent Technological Developments in Effective Communication in the Tourism industry

Business Writing Principles - Adoption, Word Selection, Sentence Construction - Qualities of Business Correspondence. Introduction to the Art of Writing Important Tourism Business Correspondences – Letters, Memos, Reports, Inquiries and Responses, Persuasive Requests, Sales and Order Letters – Itineraries. Interdepartmental Communication – Memos, Circular Letters, Text Messaging - Notice, Agenda and Minutes of Meetings. Use of MS Office in Business Communication –Travel Report Writing - Organizing and Different Types of Reports - Techniques of Writing Reports - Visual Aspects of Travel Reports - Layout Options and Illustrations

Writing for the Web - Effective E-Mail Writing – Travel Blogs – Podcasts and Vodcasts - Use of Social Media in Travel Communication

Speeches and Presentations – Creating and Delivering a Good Presentation - Making an Effective Presentation – Preparing the text – Using Visual Aids – Dialogue skills – Feedback skills. Telephone Dialogue – Telephone Etiquette –Handling Conversations and Courtesy. Public Speaking and Oral Reporting – Speeches

Understanding Talent required for the Tourism Industry – Planning and Searching for Jobs – The Art of Resume Writing – Cover Letters – Format. Getting Ready for different Types of Interviews – Facing Interviews. Group Discussions – Qualities Required – Body Language - General Do’s and Don’ts - Demonstrations

·         Urmila, R., &Rai, S.M. (2011). Business Communication. Himalaya Publishing House.

·         Varinder, K. (2001). Business Communication, Kalyani Publishers.

·         Sharma, R.C., & Mohan,K. (1996).Business Correspondence and Report Writing - Tata McGraw Hill.

·         Edward, R., &Rebecca, B. H. E. (1997). Business Communication. Prentice hall.

·         Lesikar., & Raymond, V. (1999).  Business Communication. McGraw Hill.

·         Locker, K.O. (2008). Business& Administrative Communication. McGraw Hill.

·         Michel, H.S. (1998). Communication in Business & Professional settings. McGraw Hill.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Course Description:The paper gives a basic level understanding of the economic variables influencing economic change. It also provides an in-depth understanding of the operational environment in the field of tourism business. It discusses the impact of globalization on hospitality and tourism sectors. The paper also imparts competencies to the learners to establish and manage tourism business in a competitive and dynamic global business environment.

Definition of demand, Law of demand and its determinants. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium. Application of demand and supply analyses, Concepts of elasticity- degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, demand forecasting.

Short run costs and long run cost, Relationship between LAC and SAC, Economies of Scale, Revenue Analysis–TR, AR and MR

Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly -features, equilibrium condition, Price discrimination. Monopolistic competition -features, Oligopoly-Kinked Demand curve.

Multiplier and its significance, Multiplier effect as applied to Tourism Sector. Multiplier model-investment or government multiplier, tax multiplier

Nature, objectives and scope of business – dynamics of modern tourism business –– Environment:  meaning and constituents of environment (external and internal factors of environment) – Environmental analysis: process and limitations.

Meaning of Globalization – reasons for going global – process of globalization – Trans-national business integration: foreign market entry strategies, foreign investments, and acquisitions, strategic alliances, franchising, management contracts, joint ventures – benefits and problems of globalization – globalization in tourism and hospitality.

WTO organization – functions, objectives and fundamental principles – General Agreement on Trade in Services (GATS) - modes of service trade – cross border trade – consumption abroad commercial presence – movement of natural persons     

Ahuja, H.L. (2004). Principles of Micro Economics. South Western Publications.

Aswathappa, K. (2011). Essentials of Business Environment. (11^th ed.). Himalaya Publishing        House.

Cherunilam, Francis. (2002). Business Environment. Himalaya Publishing House.

Lekhi, R. K., & Emmanuel, Mathew. (2008). Development and Environmental Economics.           Ludhiana: Kalyani Publishers.

Schiller, B. R. (2000). The micro economy today. (8th ed.). Boston: Irwin/ McGraw-Hill.

Geetika, Ghosh., Piyali. , & Choudhari, P.R (2012). Managerial economics.(2^nd ed.). New Delhi, India:McGraw Hill  Higher Education.

Dominique Salvator.,(2008).Managerial Economics in a Globalised Economy.New York: Mc Graw Hill.

Trivedi M.L.,(2009).―Managerial Economics-Theory and Applications‖. New Delhi: McGraw Hill

Mankiw N.Gregory.,(2007). Principles of Micro economics,fourth edition. New Delhi: Thomson

Chadha, G. K. (2001). WTO and Indian Economy. Deep & Deep Publications.

Cherunilam, F. (2001). Global Economy and Business Environment. Himalaya Publishing            House.

Chopra, O.P. (1984). Managerial Economics. New Delhi: Tata-McGraw Hill.

Davis, J.R., & Chang, Simon. (1986). Principles of Managerial Economics. New Delhi:   Prentice Hall International.

Hailstones, Thomas J., & Rathwell, John C. Managerial Economics. New Delhi: Prentice             Hall International.

Mehta, P.L. (2005). Managerial Economics. New Delhi: Sultan Chand.

Rupa, C. (2002). Globalization and Services. New Delhi: Oxford University Press

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

The objective of this is to create  an in-depth understanding of the concept of entrepreneurship from a general perspective to a more specific one considering new budding entrepreneurs in the tourism industry. It also provides students with a practical view of how enterprises are managed with reference to its resource utilization such as customers and human resource from the perspective of a tourism industry.

Course Objectives:

1.      To demonstrate   a learning system that inspires entrepreneurial motivation among students providing a platform for creativity and innovation. 

2.      To Analyse concepts and process that help students to create a venture 

3.      To Evaluate innovative ideas and creative thoughts embedded in each one and also clues to cope with failure.

4. To estimate knowledge and information about the source of help, incentives and subsidies available from government to set up the project and other sources of funding.

To maximise  the insights gained and developing them into a workable business Plan with special focus on tourism 

Level of Knowledge -Basic 

Definition and Meaning of entrepreneur, Evolution, myths, Approaches to entrepreneurship Functions of an Entrepreneur, Types of Entrepreneur, Intrapreneur, Entrepreneurial Culture; Stages in entrepreneurial process. Ethical and social responsibility challenges for entrepreneurs. Social entrepreneurship, Woman Entrepreneurship.

Level of Knowledge: Conceptual

Creativity & Innovation 8 Hours

Creativity, Process, Techniques, Innovation,techniques of innovation Management,Creative approaches, Systemic and analytical methods of innovation management, Intellectual Property rights .

Entrepreneurial competency, individual competency, advantages of competency based approach; identification of entrepreneurial competency, Developing competency, manifests needs theory, entrepreneurial behavior, Analyzing ECs, Assessing ECs.

Assessment and evaluation of entrepreneurial opportunities, challenges of service venture, and factors for new ventures development, pitfalls and failures – case studies (tourism Industry), Ownership patterns in India, Legal issues related to emerging ventures – Registrations, Licenses, Fees and Permits with regard to tourism industry

Basic Concepts- Meaning, Need, Importance, Sources of Financing- Personal Investment- Venture capital –approaching venture capitalist - Angel Investor- Business Incubators- Government Grants and Subsidies- Bank Loans- Crowd Fund- Meaning, Process, Importance.

Small industry financing developing countries, Overview of financial institutions in India, Central level and state level institutions, DIC , NABARD , SIDBI, , IDBI, SIDCO, Indian Institute of Entrepreneurship, , Single Window, Industrial Policy of Government of India ,Government of India Initiatives under Make In India.

Developing a Business Plan - Conducting Initial Market Research, Developing Goals and Objectives, Developing an Organizational Form and Human Resource Plan, Developing a Project Schedule, Developing an Operations Plan, Developing a Marketing Plan, Developing a Green Plan, Developing a Financial Plan, Risk Analysis , Assessment of Project’s Viability, Case studies

Feasibility report of a new venture

2.     Hisrich, R. D., Peters, M. V., &Shepherd , D. A. (2014). Entrepreneurship. (6th ed.). Tata Mc-Graw Hill.
Labuschagne, H. (2011). Entrepreneurship competency, cognition, behavior and knowledge creation.University of Pretoria

2.  British Colombia Ministry of Tourism, Sport and Arts, (2005).A guide for tourism business entrepreneurs. Retrieved from website: http://www.smallbusinessbc.ca/pdf/Small Business Guide - English.pdf.Lall, M., &Sahai, S. (2006).Entrepreneurship. (1st ed.). Excel Books.Tourism Business Development, Research and Investment Branch, (2009).Tourism business planning guide. Retrieved from Alberta Tourism, Parks and Recreation website:http://www.tpr.alberta.ca/tourism/tourismdevelopment/pdf/ tourismdevguides/2-Business Planning Guide.pdf 

Note: * Refer to Students Handbook for particulars

Course Description

This course will help learners to understand the different market segments and marketing mix elements and to develop the skills required for a successful tourism and hospitality manger in a dynamic and technologically advanced global marketing environment.

The course objectives are

CO 1 To Understand the significance of Customer Orientation in Hospitality and Tourism marketing.

CO 2 To Examine Marketing Mix  of Tourism and Hospitality Products.

CO 3  To Assess the pricing practices and approaches in Tourism Business.

CO 4  To Appraise  Integrated Marketing Communications for Tourism  and Hospitality Business.

CO 4 To recognize marketing strategies for tourism and hospitality companies.

Marketing for Hospitality and Tourism – Definition – Core Marketing Concepts – Marketing Philosophies – Selling Vs Marketing, Differences between Products and Services – Technology and Marketing – Specific features of Tourism Marketing – Marketing Environment (Macro) – Economic, Natural, Technological, and Political – Legal and Socio Cultural. Marketing Information Systems and Marketing Research

Consumer Markets & Consumer Buying Behavior-Factors affecting Consumer behavior- The buyer decision process-Organizational Buying Behavior-The Organizational buying process- Organizational buying Decisions- Segmentation bases – Criteria to effective segmentation – Market Targeting – Market Positioning – Marketing Strategies – Alternative Strategies by Market Focus-Ps of Marketing- Product Mix – salient features of Tourism Products – New Product Development – Product Life Cycle – Strategies – Brand decisions

Pricing Considerations – Internal and External Factors – Pricing Approaches: Cost based – Break Even Analysis – Value based Pricing – Competition based Pricing – Pricing Strategies – New Product Pricing Strategies – Existing Product Pricing Strategies – Psychological Pricing – Promotional Pricing

Promotion in Tourism Industry-objectives-Methods - Advertising-Sales Promotion - Personal selling-Public Relations-Publicity in Tourism. - Direct Marketing  – Characteristics of each Promotion - Direct and  online marketing- Building customer Relationships-Digital Direct Marketing technologies- Online Marketing –Marketing- online Marketing Domains-B2C-B2B-C2C-C2B-Setting up Online Marketing presence- Creating website-Types-Placing Ads and Promotions Online-Forms of Online Advertising-Challenges of Online Marketing-Building customer relationships-Digital Direct Marketing Technologies- Podcasts and Vodcasts-Interactive TV- Social Media in Marketing.

Reason for the Popularity of Packaging and Programming – The distribution Mix – Nature and Importance in Travel Trade – Distribution Channels – Marketing of Tourist Destinations. Destination marketing by Tourism Boards-Case Studies

Morrisson, Alistair. M (2019),Marketing and Managing Destinations ,Routledge

Kamra, K. K. (2006). Managing Tourist Destination – Development, Planning, Marketing, Policies. Kanishka Publishers. New Delhi.

Lovelock, C., Wirtz, J., &Chatterjee, J. (2011).ServiceMarketing.Pearson Education India.

Zeithaml, V.A., Bitner, J.B., Gremler, D.D., &Pandit, A. (2012).ServiceMarketing.Tata McGraw-Hill Education.

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Course Description: The objective of this paper is to familiarize the students with the background of planning parameters in connection with tourism development. This paper explores the theoretical framework integrated in destination planning.

The course objectives are

1 To Demonstrate the significance of Visitor Orientation in Tourism management

2 To Analyse destination Management Mix  of Tourism Business.

 3To Evaluate the destination management practices and approches in Tourism Planning.

 4To Evaluate Integrated techniques in Tourism Management

     5To Formulate destination marketing strategies for attraction management

Tourism Atractions and need for tourism planning – Preeminence of resources and role of destination development and its components - Conceptual tourist destinations and Evolving Concepts – Criterion’s for the selection of tourism destination development areas - Emerging Destination paradigms- Dynamics of destination development. Destination Audit - Procedures involved and checklist preparation - Relevance of destination planning- Planning at transnational level - Master Plan- Planning process - Elements of tourism plan. Tourism impact analysis and mitigation measures– Reasons for the collapse of tourism destination areas- Role of stakeholders and supremacy of government in destination planning – Challenges and issues addressed- State funding determinants- Organization structure in the context of destination planning. Destination management system – Applications and Techniques.

Deliberations in the planning system- Role of systems approach in tourism planning- Tourism systems – Modified Leiper’s Tourist System and  Whole tourism system (WTS) - Weaknesses in Leiper’s model of WTS- Other models of tourism - A model for interdisciplinary studies of tourism - Using models in learning system. Tourism demand and market supply match – Tourism demand patterns- Forecasting tools and techniques. Approaches in tourism planning: international level – national level – regional level – local level and site level planning. Institutional framework - Role of stakeholders in articulating effective planning- Public and private participation – Government intervention in tourism – Reasons for intervention: Economic, political, social, cultural and environmental.

Tourism policy - Definition, functions and characteristics - Process of tourism policy -Formulation - Structure and composition of Tourism Policy- Approaches to Tourism policy. Strategic planning and management - Strategic objectives and policies (Core and subsidiary strategic objectives) - Strategic and comprehensive planning process and phases involved. Framework for strategic planning in destinations – Strategic tourism policy model and areas that need government intervention and tactical perspective- Project feasibility study - Techniques and exceptional deliberations - Plan implementation- Development and monitoring. Planning analysis and strategic synthesis.Developing tourism plans: goals – components – plan preparation. Indicators in tourism development - WTO framework – Strategic role of knowledge in the New Age of Tourism - Successful Framework Strategies for development - Contemporary emphasis in framework and conditions for development - WTO: Action plans. Integrated planning- Principles, need and approaches for integrated plan.

Role of Destination Management Organizations – Core Functions of Destination Management Organizations, Need and Operational perspectives of Destination Management Organizations - Organizational structure of Destination Management Organization and Destination Stewardship - Future implications of DMOs- Influence of Technology in Destination Management - DMOs Contribution to Destination Branding and Destination Governance, DMO towards Benchmarking a Destination - DMOs Contribution to Crisis Management - Contemplating Role of DMOs for Destination Competitiveness and models - DMOs for Effective Visitor Attraction Management.

Strategic objectives and policies – premeditated approaches in policy formulation- Information communication technology Enabled Destination Management - Destination Image Building with Destination Management Organizations for Global Competency - Benchmarking Paradigms - Destination Management: A Major Parameter in Tourism Policy - Destination Management Organizations and alliances

Babu, S. S., Mishra, S., &Parida, B. B. (2008).Tourism Development Revisited – Concepts, Issues &Paradigms.Sage Publications.

Bhatia, A.K. (2009). Tourism Development: Principles & Practices. Sterling Publishers.

Burkart, A. J., &Medlik, S. (1994). Tourism Past, Present and Future. London: William Heinemann Ltd.

Cooper, C.,Fletcher, J.,Gilbert, D.,&Wanhill, S. (2000). Tourism Principles and Practices. London: Pitman Publishing.

Christie, R. M., &Morrison,A.M .(2006). The Tourism System.5^thEdn. New York: Kendall/ Hunt Publishing Company.

Kamra, K. K. (2001). Managing Tourist Destination: Development, Planning, Marketing and Policies. New Delhi:  Kanishka Publishers.

Mill, R. C., & Morrison, A. M. (2006).The Tourism System. Kendall-Hunt Publishing      Company.

Sharma, J. K. (1998). Tourism Planning and Development. New Delhi:  Kanishka Publishers.

Seth, P. (1997). Successful Tourism Planning and Management.Cross Section Publications.

Sinha, P. C. (1998). Tourism Planning. New Delhi: Anmol Publishers.

Stephen, P. J., Paul, B., Jo, C., et al. (2007). Tourism A Modern Synthesis.Thomson           Publishers.

Swarbrooke, J. (2002). The Development and Management of Visitors Attractions.Butterworth-Heinemann Publications.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

The paper intends to impart a thorough understanding and in-depth knowledge about the various aspects of sustainable tourism. This helps the students to identify the significance of sustainability in tourism development. This paper offers the students a thorough insight into multiple issues developments related to new sustainable tourism concepts and insight into other advanced tourism concepts. This subject also looks at how to conduct a tourism assessment to examine eco-tourism potential and measure the potential costs and benefits of a sustainable tourism development program.

Course Objectives:

●       To Illustrate sustainable tourism and determine the steps involved in sustainable tourism planning.

●       To outline the concept of Green tourism and the structure of the ecotourism industry and marketing approaches

●       To examine the various environmental impacts of tourism and the International Certification Programs and Ethical considerations in Sustainable Tourism

• To formulate an action plan for Community involvement as contributors to sustainable tourism planning and development.

Ecology–Environment -Concept of Sustainable tourism- Forces which promote Sustainable Tourism– Principles of Sustainable Tourism- Dimensions of Sustainable tourism– The steps involved in Sustainable tourism planning- The various approaches to sustainable tourism - Key sustainability themes in the built environment. Threats and benefits of sustainable tourism. Case Studies based on both private sector and public sector projects. Sustainable tourism trends- South East Asia, Far East. The sustainable trends within major hospitality/tourism-based companies.

Introduction to the concept of Green Tourism-Definition and Key Concepts of Greening of Tourism, Sustainable tourism V/S Green Tourism. Types of Green tourism practices; Airlines and Tour operators. Measuring Sustainable Tourism, Challenges, and Opportunities for Tourism in a Green Economy - Waste Management and Water Quality- Energy and Greenhouse Gas Emissions- Water Consumption, Loss of Biological Diversity, Specific Challenges for Biodiversity. The Case for Investing in the Greening of Tourism, Spending in the Tourism Sector, Benefits in Employment, Environmental Benefits. Carbon footprints- Calculating the carbon footprint- What is your carbon footprint.

Eco-Tourism; Eco tourism related organization- International & National organizations - their role- Management of eco-tourism- marketing and management issues in ecotourism – Not-for-profit organizations and NGOs- Ethics of Ecotourism Operators - Organization characteristics; Formation, reasons for formation, mission, and structure - Funding partnership and stakeholders.; Characteristics of resource protection and development, Ethical orientations. Eco-tourism in public policy and planning- Beauty and Danger of Eco-tourism. National and International Policies on Natural Resource Management-Ecosystem Services & Payments for Ecosystem Services.

EIA-–Legislation, purpose/aim of EIA; Environmental impacts; Screening, scoping; Environmental Statement; Perceptions of Environments and Tourist Characteristics, Environmental Ethics -The need for EIA – Steps of EIA- Method – Usage of EIA in conserving Ecology and Environment – Global Code of Ethics in Tourism – UN Initiatives on Ecology and Environment – National Policy on Ecology and Environment- Environmental Law.  Environmental Policy & Politics. Strategic Environmental Assessment (SEA) vs. Environmental Impact Assessment (EIA).

Certificates and Regulations: the concept of accreditation and certification in a global context- Eco-labels, Blue Flag, Green Globe, PAN parks, Green leaf, Leads certification.

Life Cycle Assessment (LCA): Overview, definitions, life cycle stages; LCA framework; Goal and scope definition, inventory analysis, impact assessment, interpretation; Functional units, system boundaries; LCA tools, challenges; Infrastructure case studies.

Drivers and challenges for low carbon infrastructure - Low carbon infrastructure route map - Infrastructure carbon review - Whole-life infrastructure carbon - examples from different sectors - Carbon management frameworks - PAS 2080 - Detailed overview of key building materials and associated sustainability and carbon credentials/considerations.

The Environmental Impact of Tourism: Factors Creating the Issues of Global Concerns; Rise in Temperature –Air/water/Noise Pollution- Melting of Snow Caps – Rise in Sea Level – Monsoon and its Changes – Cruise lines and environmental concerns, Golf courses, and environmental concerns; Case studies. Benefits of various sustainable tourism projects; Case Studies; Environmental issues in sustainable tourism- Case studies, Sustainable tourism development in islands- Case studies.

Restrictions and Considerations in Sustainable Tourism Planning: Sustainable tourism Planning: best-practices versus worst Practices-Tourism Carrying capacity issues and Limits of Acceptable Change - Tourism Development Impacts and Issues Indicators and Standards: Visitor experience indicators - Environmental indicators-  Tourism development models.

Sustainable Tourism and Community Participation- Collaboration and Community Development- Community Identity and tourism- Community Tourism Entrepreneurship. Methodology for Developing New Tourism Activities without affecting Existing Ecology and Environment. Tools and techniques: for development of spatial plans for rural or nature-based tourism areas.

Measuring sustainable development: indicators, Sustainable Livelihood Approach, remote sensing. Case studies of SD and Sustainable Livelihood Approach, Communication and leadership issues in management for SD, Issues in implementation of SD policies. (Surrey University).

2.      Fischer, A. (2014). Sustainable Tourism. Bern: UTB.

3. McCool, S. F., & Bosak, K. (2016). Reframing Sustainable Tourism (Environmental Challenges and Solutions, 2) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.
4. Sharma, A. (2019). Sustainable Tourism Development: Futuristic Approaches (Advances in Hospitality and Tourism) (1st ed.). Apple Academic Press.
5. Mowforth, M., & Munt, I. (2015). Tourism and Sustainability: Development, globalization and new tourism in the Third World (4th ed.). Routledge.
6. Filimonau, V. (2016). Life Cycle Assessment (LCA) and Life Cycle Analysis in Tourism: A Critical Review of Applications and Implications (Softcover reprint of the original 1st ed. 2016 ed.). Springer.
7. Smith, J. (2017). Transforming Travel: Realising the Potential of Sustainable Tourism (Cabi Concise). CABI.
8. Fennell, D. A. (2013). Ecotourism Programme planning. Wallingford, Oxon, UK: CABI Pub.

2)      Curran, M. A. (2012). Life Cycle Assessment Handbook: A Guide for Environmentally Sustainable Products (1st ed.). Wiley-Scrivener.

3)      Choudhary, V. (2010). International tourism and sustainable development. New Delhi:    Centrum Press.

4)      Hall, C. M. (1998). Sustainable tourism: A geographical approach. New York: Longman             Publications.

5)      Narasaiah, M. L. (2004). Globalization and sustainable tourism development. New Delhi:    Discovery Publishing House.

6)      Pineda, F. D., & Brebbia, C. A. (2012). Sustainable tourism. Southampton: WIT Press.

7)      Miller, G., & Twining-Ward, L. (2010). Monitoring for a sustainable tourism transition: The challenge of developing and using indicators. Wallingford, UK: CABI Pub.

8) Fennell, D. A. (2013). Ecotourismprogramme planning. Wallingford, Oxon, UK: CABI Pub.

The internship is an initiative taken up to provide practical learning experience as a part of the Post Graduate, Master of Tourism and Travel Management (MTTM),  programme at CHRIST (Deemed to be University) 

This is a mandatory summer internship activity. The initiative has been included as an important part of the learning pedagogy of the Postgraduate course as it would provide students with an opportunity to convert their academic learning’s into practical knowledge. It would provide students with Industry experience where they would work under the able-guidance of professionals in addition to theoretical knowledge acquired in classrooms. 

The Objectives are;

To Appraise students with global standards in international tourism and hospitality management 

To Develop managerial capacity for the tourism industry

Introduction about the tourism industry and the industry where one had completed an internship with.

A brief description about the company

If the students were asked to do any research by the company, then one can narrate the research they had undertaken with the review of the kinds of literature

Learning outcomes

Findings and observations

Suggestions and Conclusion               

Live Project is an initiative taken up to provide practical learning experience as a part of the Post Graduate, Master of Tourism and Travel Management (MTTM),  programme at CHRIST (Deemed to be University) 

This is in addition to the mandatory summer internship. The initiative has been included as an important part of the learning pedagogy of the Postgraduate course as it would provide students with an opportunity to convert their academic learning’s into practical knowledge. It would provide students with Industry experience where they would work under the able-guidance of professionals in addition to theoretical knowledge acquired in classrooms. 

The Objectives are;

To Appraise students with global standards in international tourism and hospitality management 

To Develop managerial capacity for tourism industry

Chapter I: Introduction                                                  2-3 Pages

Chapter II: Company Profile                                          2-3 Pages

Chapter 3: Learning experience                                    10-12 Pages

Chapter IV: Findings and observations                        1-2 pages

Chapter VI: Suggestions and Conclusion                    01-02 pages

 Format for the Report

Chapter I: Introduction                                                  1-2 Pages

Chapter II: Company Profile                                          2-3 Pages

Chapter : Learning experience                                    10-12 Pages

Chapter V: Findings and observations                        1-2 pages

Chapter VI: Suggestions and Conclusion                    01-02 pages

References

Annexure

Max 20-30 Pages

The Course will enable the students to integrate Negotiation Skills so as to improve their Negotiation Strategies and Negotiation Techniques to help them evolve into a Successful Negotiators in the Tourism and Hospitality Industry.

Class and team activities involving:

- Problem Analysis

- Preparations before the Negotiation Discussions

- Communication Styles used with the incorporation of the Negotiation Strategies

- Ethics and Reliability during the entire Process

Course Description

The learners will be able to develop a better understanding and appreciation of Customer Relation Management, especially in the Tourism and the Hospitality Industry. They will gain a clear overview on Customer Relationship Management grounded on high-quality customer data and enabled by information technology.

The course objectives are

CO 1 To Understand various forms of value delivery strategy adopted by successful companies

CO 2 To  Examine the benefits that flow from managing customers as a portfolio.

CO 3  To Analyse how the Internet is changing the way that customers receive value from communication and distribution.

CO 4  To Illustrate how CRM practices and technologies are used to enhance the achievement of marketing, sales and service objectives throughout the customer life-cycle stages of customer acquisition, retention and development.

 CO 5 To develop applications of CRM in the field of Tourism and Hospitality Business.

Meaning of CRM and Relationship - Need for relationship with customers in the Tourism Industry - Need for customers to have relationship with tourism and hospitality companies - Customer satisfaction – Loyalty - Business performance; CRM Constituencies – Strategic Goals of CRM in the Tourism Industry; Misunderstandings in CRM.

 Primary stages in the CRM Value Chain - Supporting conditions of the CRM Value Chain; CRM Technology - The CRM Marketplace - CRM Architecture; Applications of the CRM Value Chain in the Tourism Industry.

Meaning of Customer and Portfolio in the Tourism context; Tourism Market Segmentation; Data Mining for the market; Customer portfolio Analysis Tools - Sales forecasting - Activity-Based Costing - Lifetime value; Strategically significant customers in the Tourism Industry - Building a strong customer database.

Meaning of a Network and Principles of Customer Network Management - Activity Links - Resource Ties - Actor Bonds - Network position; Network Management and CRM; Scope of CRM in the Tourism Industry - Supplier Relationship in the Tourism Industry - Trends in customer-supplier relationship in the Tourism Industry – Owner / Investor Relationship in the Tourism Industry - Partner Relationship in the Tourism Industry.

Understanding Value - Sources of Customer Value; Customization - Value from Products, Services, Processes, People, Physical Evidence; Customer Communication and Channels; Customer Experience in the Tourism Industry.

Meaning of New Customers – Prospecting Customer Value Estimates; Key performance indicators of Customer Acquisition Programmes in the Tourism Industry

Meaning of Customer Retention - Economics of Customer Retention in the Tourism Industry - Identifying the right customers to retain – Key performance indicators for Customer Retention Programmes in the Tourism Industry

Role of Research - Strategies for Customer Development and sacking customers in the Tourism Industry.

Conventional Customer Management Structures; Network and Virtual Organizations; Person-to-person contacts - Key Account Management and Team Selling - Significance in the Tourism and Hospitality Industry.

Anderson, Kristin, & Kerr, Carol. (2001). Customer Relationship Management. McGraw Hill

Professional.

Buttle, Francis. (2004). Customer Relationship Management. Oxford: Elsevier Butterworth-

Heinemann.

Dyche, Jill. (2001). The CRM Handbook. Addison-Wesley Publications.

Greenberg, Paul. (2000). CRM. (4th ed.). McGraw-Hill Publications.

Payne, Adrian. (2005). Handbook of CRM. Oxford: Elsevier Butterworth-Heinemann.

Seidel, Wolfgang, &Stauss, Bernd. (2005). Complaint Management: The Heart of CRM. (1^sted.). Cincinnati: Thompson/South-Western.

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

Course Description: An organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The course provides an insight on the strategy adopted by the companies in response to environmental change. This course also aims to enable the students to understand various business policies and their strategic applications in the Tourism industry, at a managerial level. The course objectives are

·         CLO 1 To learn the fundamentals of strategic management using the case method.

·         CLO 2 To examine the strategic plans of organizations and understand the stages of formulation, execution and evaluation of the strategic plans.

·         CLO 3 To understand the fundamental principles & interrelationships among business functions in industry such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

• CLO 4 To understand the interrelationships of business to individuals, other organizations, government and society in the Tourism  industry.  

CLO 5 To be able to prepare a strategic plan for an organization of their choice

Business Policy and Strategic Management:  Definition, evolution, nature, scope. Importance of strategy and strategic management. Strategic Management:  Definition, evolution, nature, scope. Importance of strategy and strategic management. Strategic decision-making, Process of strategic management and levels at which strategy operates

Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals. Stakeholders in business and their roles in strategic management, Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence – Distinctive Competitiveness, Analyzing Company’s External Environment: Environmental appraisal Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP).

Industry Analysis - Porter’s Five Forces Model of competition, Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dynegy. BCG Matrix – GE 9 Cell Model. Concept of Stretch, Leverage and Fit, Life Cycle Analysis: Emerging, Growing, Mature & Declining Industries. Strategic Alternatives

Generic Competitive Strategies: Low cost, Differentiation, Focus.

Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships) Retrenchment, Outsourcing Strategies, Tailoring strategy to fit specific industry

Resource allocation, Projects and Procedural issues. Organization structure and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social responsibility. Operational and derived functional plans to implement strategy - Integration of functional plans

Organizational systems and techniques of strategic evaluation

            David, F: (2017), Strategic Management, 16^th Edition, Pearson Publication

Recommended References

            Das, R: (2017), Crafting the strategy: concept and cases in strategic management. Tata Mc Graw Hill

            David, F: (2017), Strategic Management, 16^th Edition, Pearson Publication

Recommended References

            Das, R: (2017), Crafting the strategy: concept and cases in strategic management. Tata Mc Graw Hill

End Semester Exam (ESE)     30%

Mid Semester Exam (CIA-II)25%

Continuous Internal Assessments (CIA- I & III)       40%

Attendance     05%

Total    100%

The course on Human Resource Management focuses on the fundamentals of HRM. The

subject attempts to unfold various functions of HRM and the relevance and challenges of

modern human resource.

Course Objectives:

To familiarize the students with concepts and processes of managing of Human Resource in Organization
To enable the students apply the concepts and Principles of Human Resource

Management in activities relating to Tourism Industry. To familiarize the students with concepts and provisions of Labour Laws in India

To import the conceptual knowledge of human resource management at domestic and global level.This course helps to appreciate the various functions of HRM and explains how even ordinary people can deliver extraordinary results.

The objective of this course is to impart various HR practices to students that is being practiced by organizations and the way of improving the efficiency of the human assets

Meaning and concept – importance of human resources in tourism industry

– objectives – functions – policies – procedures and programmes of HRM

 – Human Resource Management in Service Sector-HRM and its key challenges in Tourism industry.

Understanding Human Resource Planning (HRP)-

Job Analysis-Job Description and Job Specification-HRP in Tourism Industry-

Collective Bargaining and Negotiation Process.

 Recruitment: meaning – factors affecting recruitment –