CHRIST (Deemed to University), Bangalore

DEPARTMENT OF BUSINESS AND MANAGEMENT

School of Business and Management

Syllabus for
Master of Business Administration
Academic Year  (2022)

 
1 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA111 BUSINESS AND CURRENT AFFAIRS Skill Enhancement Courses 3 3 100
MBA131 FINANCIAL ACCOUNTING FOR MANAGERS Core Courses 3 3 100
MBA132 MANAGERIAL ECONOMICS Core Courses 3 3 100
MBA133 PRINCIPLES OF MANAGEMENT Core Courses 3 3 100
MBA134 DATA ANALYSIS FOR MANAGERS Core Courses 3 3 100
MBA135 ORGANIZATIONAL BEHAVIOUR Core Courses 3 3 100
MBA181 ORGANIZATION STRUCTURE TRAINING Skill Enhancement Courses 3 2 100
MBAB136 MANAGEMENT OF DIGITAL BUSINESS SYSTEMS Core Courses 3 3 100
2 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA211 BUSINESS DOMAIN KNOWLEDGE Skill Enhancement Courses 3 2 100
MBA231 MARKETING MANAGEMENT Core Courses 3 3 100
MBA232 MANAGEMENT OF HUMAN RESOURCES Core Courses 3 3 100
MBA234 FINANCIAL MANAGEMENT Core Courses 3 3 100
MBA235 OPERATIONS MANAGEMENT Core Courses 3 3 100
MBA238 ENTREPRENEURSHIP AND INTRAPRENEURSHIP Core Courses 3 3 100
MBA281 SOCIAL CONCERN PROJECT Skill Enhancement Courses 2 1 50
MBAB236 FUNDAMENTALS OF BUSINESS ANALYTICS Core Courses 3 3 100
3 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MBA311 FUNCTIONAL DOMAIN KNOWLEDGE Skill Enhancement Courses 3 2 100
MBA332 RESEARCH METHODOLOGY Core Courses 3 3 100
MBA341B BUSINESS DATA MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA341EI BUSINESS MODEL INNOVATION Discipline Specific Elective Courses 3 3 100
MBA341F SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA341H INDUSTRIAL RELATIONS Discipline Specific Elective Courses 30 3 100
MBA341L QUALITY MANAGEMENT SYSTEMS Discipline Specific Elective Courses 3 3 100
MBA341M SALES AND DISTRIBUTION MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA342B PROGRAMMING WITH PYTHON Discipline Specific Elective Courses 3 3 100
MBA342EI COMMUNICATION FOR PROSPECTIVE ENTREPRENEURS Discipline Specific Elective Courses 3 3 100
MBA342F MANAGEMENT OF BANKS Discipline Specific Elective Courses 3 3 100
MBA342H TALENT MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA342L BUSINESS ANALYSIS AND PROCESS MODELING Discipline Specific Elective Courses 3 3 100
MBA342M MARKETING RESEARCH AND ANALYTICS Discipline Specific Elective Courses 3 3 100
MBA343B EXPLORATORY DATA ANALYSIS Discipline Specific Elective Courses 3 3 100
MBA343EI IDEATION AND OPPORTUNITY ASSESSMENT Discipline Specific Elective Courses 3 3 100
MBA343F FINANCIAL REPORTING AND ANALYSIS Discipline Specific Elective Courses 3 3 100
MBA343H LEARNING AND DEVELOPMENT Discipline Specific Elective Courses 3 3 100
MBA343L LEAN OPERATIONS MANAGEMENT Discipline Specific Elective Courses 3 3 100
MBA343M BUSINESS TO BUSINESS MARKETING Discipline Specific Elective Courses 3 3 100
MBA361E MACRO ECONOMICS Generic Elective Courses 3 3 100
MBA361H MANAGING CONFLICTS AND NEGOTIATIONS Generic Elective Courses 3 3 100
MBA361M DIGITAL MARKETING Generic Elective Courses 3 3 100
MBA361S LEADERSHIP Generic Elective Courses 3 3 100
MBA362B ARTIFICIAL INTELLIGENCE FOR MANAGERS Generic Elective Courses 3 3 100
MBA362EI ENTREPRENEURIAL FINANCE Generic Elective Courses 3 3 100
MBA362F FINANCE THROUGH FILMS Generic Elective Courses 3 3 100
MBA362L ENTERPRISE RESOURCE PLANNING Generic Elective Courses 3 3 100

MBA111 - BUSINESS AND CURRENT AFFAIRS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered to MBA students during the first trimester. The course is designed to induct the students into the MBA program from various cultures, perspectives and educational background. The course ensures induction of the students into reading habits related to business, develops curiosity through current affairs and equips the students to benefit from peer learning through a structured mentoring process

Course Outcome

CO1: Interpret economic indicies, basket of currencies and currency dynamics

CO2: Develop awareness through news paper readings

CO3: Analyze business and current affairs and enhancing presentation skills

CO4: Compare and appreciate different cultures

CO5: Develop communication skills through peer interactions

Unit-1
Teaching Hours:3
Introduction to Economic Indices
 

Basket of currencies, Exchange rates, Inflation, repo rate, reverse repo rate, Oil price, GDP, Stock market

Unit-2
Teaching Hours:6
News Analysis
 

Business, Corporate, National, International, Technology, Politics, Sports

Unit-3
Teaching Hours:8
Knowledge Point presentations
 

Latest topics from Technology, Business and Economics

Unit-4
Teaching Hours:10
Group Discussions & other activities
 

Topics related to Management, Current affairs and Society, Goal setting with action plan, OST report guidance

Unit-5
Teaching Hours:3
Book Review
 

Management books, Autobiographies, Biographies, Entrepreneurship, Building organizations

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Continuous evaluation: 95 marks

MBA131 - FINANCIAL ACCOUNTING FOR MANAGERS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Accounting is the language in which the financial information is communicated in the world of business. Managers, irrespective of their functional areas will be either directly or indirectly exposed to the financial information and will have to use them in their decision-making. This course tries to familiarize students with the basics of financial accounting. The course describes the concepts of accounting, its principles, its standards and uses of the accounting information. Ultimately this course discusses preparation of income statement and balance sheet and financial statement analysis.

Course Outcome

CO1: Understand the fundamentals of financial accounting, the principles and concepts underlying them

CO2: Understand the financial statements and the items appearing therein.

CO3: Analyze the impact of different methods of charging depreciation and also valuation of inventory on the financial statements.

CO4: Assess the flow of cash in the business through cash flow statement.

CO5: Analyze and interpret the financial health of an organization through its financial statements and accounting information.

Unit-1
Teaching Hours:4
Introduction to Accounting and Transaction Processing
 

Forms of business organization, importance of accounting in the information age, users of accounting information; Explanation and interpretation of accounting equation; Assets, Liabilities, Equity, Incomes, Expenses, Analyze the effects of transactions on the accounting equation; Accounting standards, Principles and Transaction Analysis.

Unit-2
Teaching Hours:8
Financial Statements
 

Statement of Profit and Loss and Balance Sheet; Understanding the different items that appear in these two statements; Different Types of assets and liabilities

Unit-3
Teaching Hours:5
Depreciation, Inventory Valuation
 

Cost of Acquisition of depreciable assets, capital and revenue expenditure; Methods of depreciation – Straight line method and Written down value method, effect of choice of depreciation method on reported income 

Inventory valuation and income measurement, Effect of inventory valuation error on reported earnings

Inventory valuation following perpetual inventory system under LIFO, FIFO and Weighted Average Cost Methods and their impact on reported earnings

Unit-4
Teaching Hours:7
Cash Flow Statement
 

Introduction to cash flow statement, its purpose and structure (indirect method only); Computing Net cash flows from operating activities (using only the indirect method), financing activities and the investing activities; interpreting the cash flow statement.

Unit-5
Teaching Hours:6
Analysis of Financial Statements
 

Introduction to analysis of financial statements and its purpose; Horizontal (comparative analysis and trend analysis) analyses and vertical (common-size) analysis; Ratio Analysis – Analysis of profitability, liquidity, solvency and capital market standing, Dupont analysis of a company by using its Profit and Loss Account and the Balance Sheet. 

Text Books And Reference Books:

Naryanaswamy, R. Financial accounting – A management perspective, (6th ed.). PHI.

Essential Reading / Recommended Reading
  1. Anthony, Robert. (2009), Accounting text and cases. New Delhi: Tata McGraw-Hill Publications.
  2. Bhattacharya, A.B. (2010). Financial accounting for business managers. (3rd Ed.). New Delhi: Prentice Hall of India.
  3. N. Ramchandran., & Kakani. (2010), Financial accounting for management (3rd ed.). Delhi: Tata McGraw-Hill Publications. 
Evaluation Pattern

*

MBA132 - MANAGERIAL ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered in the first trimester to equip students with the art of managerial decision making at the firm level. Managerial Economics introduces students to the concepts of demand, pricing, cost, production, and markets. The course also demonstrates how all these concepts helps the manager in taking optimum and rational decisions.

Course Objectives: 

At the end of the course the students will be able:

  1. To make use of the basic and fundamental concepts of managerial economics in making optimal decisions.
  2. To analyze market forces, i.e. demand and supply, and compute the elasticity of demand and supply.
  3. To examine the dynamics of consumer behaviour in the context of scarcity and opportunity cost.
  4. To determine optimum cost and revenue, and break-even sales and quantity, in the short and long run.
  5. To evaluate the equilibrium conditions for price, output, and maximisation of profit in different market conditions.

Course Outcome

CO1: Develop the fundamental concepts of microeconomics used to facilitate the problem of scarcity and resource allocation in the context of choices and opportunity cost.

CO2: Examine the factors determining the Demand and Supply, elasticities and forecasting of demand.

CO3: Analyze consumer behavior with the help of concepts of utility and indifference curve in their pursuit of maximization of satisfaction with limited money income.

CO4: Deduce the cost, revenue, and production functions for business implications.

CO5: Assess the different market conditions, intensity of competition, and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly, and duopoly.

Unit-1
Teaching Hours:4
Introduction
 

Introduction to Managerial Economics-Economic Systems-Principles of managerial economics, Integration with other managerial decision-making process-Tools and analysis of optimization-role of Government, Competition Vs Cooperation. Relationship with other management subjects.

Unit-2
Teaching Hours:6
Demand and Supply Analyses (Application)
 

Definition of demand, Law of demand and its determinants and exceptions, movement along the demand curve and shift in demand curve. Demand and supply relationship*. Definition of supply, Law of supply, Movement along the supply curve and shift in supply curve, Factors affecting supply, Market equilibrium and pricing, floor price and ceiling price. Application of demand and supply analyses: Concepts of elasticity, degree, determinants & types, practical implication, Relationship of Revenue and elasticity of demand, Demand forecasting and its use in demand. Qualitative and Quantitative interpretation of demand techniques-model specification using regression and OLS.

Unit-3
Teaching Hours:6
Consumer Behaviour (Application)
 

Introduction to Consumer behavior, Utility, Cardinal approach, Ordinal approach, Consumer’s equilibrium using Indifference curve analysis and Consumer surplus, Application of Indifference curve analyses.

Unit-4
Teaching Hours:5
Analyses of Production, Costs and Revenues
 

Production functions, Law of Variable proportions, returns to scale and economies of scale. Producers’ surplus-   Costs, Isoquants, least cost combination types of costs, short run costs and long run cost, Revenue Analysis –TR, AR and MR, and break-even analysis, (case study)

Unit-5
Teaching Hours:9
Market structures and decision making
 

Market types, characteristics, Perfect competition features, Price determination and equilibrium in the short run and the long run, Monopoly - features, equilibrium condition, Price discrimination. Monopolistic competition- features, Oligopoly - Cartels as one of the features of Oligopoly, Game theory-types, static and dynamic games-Pricing Strategy (Case study), Sustainability business model- Circles of Sustainability.

Text Books And Reference Books:

Mankiw, N Gregory. (2020) Principles of Micro Economics (9th Edition) Cengage Learning 

Essential Reading / Recommended Reading
  1. D.N. Dwivedi (2021) Managerial Economics (21st Edition) S. Chand Publications
  2. Paul G Keat, Philip Ky Young, Sreejata Banarjee (2016) Managerial Economics (6h Edition), Pearson Publications.
Evaluation Pattern

*

MBA133 - PRINCIPLES OF MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in first trimester. This course will provide a general introduction to management principles and theories, and a brief outline on history and development of management thought.

Course Outcome

CO1: Understand different management approaches

CO2: Demonstrate planning techniques

CO3: Able to work in dynamic teams within organizations

CO4: Analyze different processes in staffing and controlling

CO5: Build the ability for leading to formulate best control methods.

Unit-1
Teaching Hours:6
Nature, Purpose and Evolution of Management Thought
 

Meaning; Scope; Managerial levels and skills; Managerial Roles; Management: Science, Art or Profession; Universality of Management. 

Ancient roots of management theory; Classical schools of management thought- Scientific Theory and Henri Fayol 14 , ; Behavioural School- Max weber and Elton Mayo Hothrone Experiment, Quantitative School; Systems Approach, Contingency Approach; Contemporary Management thinkers & their contribution. Ancient Indian Management systems & practices. Comparative study of global management systems & practices.

Unit-2
Teaching Hours:6
Planning
 

Types of Plans; Steps in Planning Process; Plan vs Strategies, Policies and Planning; Decision making, Process of Decision Making, Techniques in Decision Making, Forecasting & Management by Objectives (MBO), Sustainable Planning- inclusion of SDG in managerial planning.

Unit-3
Teaching Hours:6
Organizing
 

Organizational structure and design; types of organizational structures; Roles and Responsibilities Span of control, authority, delegation, decentralization and reengineering.

Unit-4
Teaching Hours:6
Staffing
 

Human resource planning, Recruitment, selection, training & development, performance appraisal, Organizational Change -managing change, compensation and employee welfare. Use of Analytics and AI for HR Actions and Talent Management, Employee Motivation, Stress and managing employee stress 

Unit-5
Teaching Hours:6
Leading and Controlling
 

Leadership concept, leadership Styles, Contemporary Leadership- Transformation leadership, servant leadership, toxic leadership, leadership communication. 

Importance of coordination and control; control process; Methods and techniques of control; Designing control systems, Quality Management

Social responsibility of managers, Managerial Ethics- Emerging Trends in Corporate Structure.

Text Books And Reference Books:

Heinz Weihrich, Mark V Cannice & Harold Koontz (2019). Management (15th Edition). McGraw Hill Publications

Essential Reading / Recommended Reading
  1. Daft, R. L. (2016). The new era of management (11th Edition). Cengage Publications.
  2. Prasad, L.M., Principles and practices of management. New Delhi: Sultan Chand & Sons.     
  3. Stoner, J.F., Freeman, E. R., & Gilbert, D.R. (2013). Management (6th Edition). Pearson Publications.
Evaluation Pattern

*

MBA134 - DATA ANALYSIS FOR MANAGERS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a common core course for 3 credit hours. It will discuss from both conceptual and application perspective, basic statistical methods widely used in business applications. The course gives an introduction to statistical methods needed in data analysis work related to applications in Economics, Finance, Marketing, Operations and Human Resources. Further it enables to conceptualize business problems in statistical terms and enhances understanding and application of fact and evidence-based decision-making process.

Course Objectives: 

At the end of the course the students will be able:

  1. To develop the knowledge of visualization.
  2. To apply probability distribution to business data.
  3. To examine sampling techniques in the context of decision making.
  4. To assess statistical data in order to support fact-based decision making.
  5. To determine models for analyzing relationships between variables

Course Outcome

CO1: Make use of data for appropriate visualization.

CO2: Identify probability distributions appropriate to business data

CO3: Discover sampling techniques suitable for decision making.

CO4: Evaluate statistical data to support fact-based decision making.

CO5: Estimate models for analyzing relationships between variables.

Unit-1
Teaching Hours:3
Data Visualization
 

Frequency distributions, histograms, stem-and-leaf displays, bar charts, pie charts, and scatter plots.

Data Preparation: Editing, coding, data entry, cross-tabulation, and graphical displays using MS Excel

Unit-2
Teaching Hours:8
Introduction to Probability and Probability Distributions
 

Probability - Event algebra*. Conditions of statistical dependence and independence, Types of probability, probabilities under conditions of statistical independence, conditional probability under statistical dependence, Bayes’ theorem and its applications.

Probability Distributions - Meaning of Probability Distribution, Random variables, Discrete and continuous random variables. Expected value, Use of expected value in decision making, Variance of a random variable. Binomial, Poisson, Uniform, Normal and Exponential distributions and their properties and applications.

Unit-3
Teaching Hours:10
Sampling Methods Estimation and Testing Statistical Hypothesis
 

Sampling - Need, benefits and limitations. Probability and Non-probability sampling methods. Sampling distributions, Central Limit Theorem.

Estimation - Point and Interval estimators of mean and proportion - Determining sample size using confidence interval approach.

Testing Hypothesis - Concepts basic to hypothesis, null and alternative hypothesis, testing procedure, level of significance, Types of errors. Measuring power of a hypothesis test. Testing of means and proportions for small and large samples, testing of difference between means and proportions for small and large samples.

Unit-4
Teaching Hours:4
Chi-square Test and Analysis of Variance
 

Chi-Square test of goodness of fit and test of independence. ANOVA, Multiple comparison procedures.

Inference about population variance. Overview of Analysis of CRD, RBD, LSD, and factorial designs.

t-Test, Chi-square test for Goodness of Fit and independence of attributes, ANOVA using MS Excel

Unit-5
Teaching Hours:5
Correlation and Regression
 

Concept of Correlation - Measure of Correlation & Interpretation. Simple Linear Regression - Form, fitting, prediction, hypothesis testing in linear regression. Residual analysis for validation of assumptions* - normality, homoscedasticity, outliers and influential observations.

Correlation and Regression using MS Excel.

Text Books And Reference Books:

Anderson, D.R., Sweeny, D.J., Williams, T.A., Camm, J.D., Cochran, J.J. (2017). Statistics for business & economics, 13thEdition. Boston: Cengage Learning.

Essential Reading / Recommended Reading
  1. Levin, R.I., Rubin, D. S., Rastogi S., Siddiqui, M.H. (2017).Statistics for management. New Delhi: Prentice Hall India Publications.
  2. Doane, D. P., & Seward, L. W. (2017). Applied statistics in business and economics. New York, NY: McGraw-Hill.
  3. McClave, J. T., Benson, P. G., Sincich, T., & Sincich, T. (2017). Statistics for business and economics. Pearson
Evaluation Pattern

*

MBA135 - ORGANIZATIONAL BEHAVIOUR (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a mandatory core course for all students in Trimester I.  The course introduces students to a comprehensive set of concepts and theories, facts about human behaviour and organizations that have been acquired over the years. The subject focuses on ways and means to improve productivity, minimize absenteeism, increase employee engagement and so on thus, contributing to the overall effectiveness. The basic discipline of the course is behavioral science, sociology, social psychology, anthropology and political science.

Course Objectives: At the end of the course the student are able:

  1. To infer the concepts of organizational behavior at the individual, group or organizational level
  2. To choose multiple perspectives of the concepts of personality, perception and learning in organizations
  3. To inspect the influence of job-related attitudes, values and job satisfaction on business decisions
  4. To recommend the suitable motivational techniques to address business problems.
  5. To assess the dynamics of group and teams in organizations

Course Outcome

CO1: Identify the challenges of OB in term of ethical, cultural aspect

CO2: Make use of the concepts of personality, perception and learning in Organizations.

CO3: Examine the impact of attitude, values and job satisfaction on business decisions.

CO4: Appraise motivation techniques to address business problems

CO5: Evaluate appropriate frameworks to address challenges related to groups and team dynamics in the workplace

Unit-1
Teaching Hours:5
Introduction to Organizational Behaviour
 

Historical Development, Behavioural sciences and Organizational behaviour, Meaning, Importance, Basic concepts, methods and tools for understanding behaviour, Challenges and Opportunities, OB model, ethical issues in organizational Behaviour.

Cross-cultural management, managing multicultural teams, communicating across cultures, OB in the digital age.

Unit-2
Teaching Hours:10
Individual Behaviour ? Personality, Perception and Learning
 

Personality:  Foundations of individual behaviour, Personality, Meaning and Importance, Development of personality, Determinants of personality, Theories of personality, Relevance of personality to managers. 

Perception: Nature, Importance and Definition of Perception, Factors involved in perception, The Perceptual Process, Perceptual Selectivity and Organization, Applications in Organizations. 

Learning: Definition and Importance, Theories of learning, Principles of learning, Shaping as managerial tool.

Unit-3
Teaching Hours:6
Attitudes, Values & Job Satisfaction
 

Attitudes: Sources and types of attitudes, Attitude formation and change, Cognitive Dissonance Theory. Effects of employee attitude, Job related attitudes 

Values: meaning, importance, source and types, and applications in organizations. 

Job satisfaction: Measuring Job Satisfaction, Causes of Job Satisfaction, impact of satisfied and dissatisfied employees on the workplace.

Unit-4
Teaching Hours:4
Motivation
 

Meaning, process and significance of motivation, Early Theories of motivation: Hierarchy of Needs, Theory X Theory Y, Two Factor theory, McClelland Theory of Needs, Contemporary Theories of Motivation: Goal Setting theory, Self-Efficacy theory, Equity theory/Organizational justice, Expectancy theories, Motivation theories applied in organizations: Job design, employee involvement, rewards and global implications

Unit-5
Teaching Hours:5
Groups & Teams
 

Groups – Meaning, classification and nature of groups, Stages of group development, an alternative model for Temporary Groups with punctuated equilibrium model, Group properties: Roles, Norms, Status, Size and Cohesiveness, Group decision making.

Teams -Meaning of teams, Types of teams, Creating Effective teams, what makes individuals into effective team players, Team development, Team decision making. 

Text Books And Reference Books:

Robbins, S P., Judge, T A and Vohra, N (2018). Organizational Behavior. 18th Edition, Prentice Hall of India.

Essential Reading / Recommended Reading
  1. Luthans, F., Luthans, B.C & Luthans, K.W. (2015). Organizational behavior: An evidence-based approach. 13 th ed. Information Age Publishing, Incorporated.
  2. Greenberg, J. & Baron, R. A. (2009). Behavior in Organizations. Prentice Hall of India.
  3. Hellriegel, D., Slocum, J.N., & Woodman, R. W. (2009). Organizational behavior. McGraw Hill.
  4. Hodegetts, R. M. (2013). Organizational Behavior. Macmillan.
Evaluation Pattern

*

MBA181 - ORGANIZATION STRUCTURE TRAINING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is undertaken by the students as a self-study project.  The project is carried out by the students for one month before joining the MBA program and is evaluated during Trimester I. It will be an organizational study in a manufacturing-oriented, large organization for a minimum of thirty days.

At the end of the course, students should have the knowledge and application of

  • Vision, mission and objectives of business organization
  • Organizational structure in business organizations
  • Business functions in a business firm
  • Organization type  the business under study fits in
  • SWOT analysis for a business organization
  • Key Result Areas of a business organization
  • Business growth over years with appreciation of enablers and barriers

Course Outcome

CO1: Determine the individual and group behavior in the workplace.

CO2: Assess the concepts of personality, perception and learning in Organizations.

CO3: Analyze various job-related attitudes.

CO4: Design motivational techniques for job design, employee involvement, incentives, rewards & recognitions.

CO5: Manage effective groups and teams in organizations.

Unit-1
Teaching Hours:0
-
 

-

Text Books And Reference Books:

*

Essential Reading / Recommended Reading
  1. Harold Koontz and Heinz Weihrich. Principles of management. TataMcGraw Hill.
  2. Meenakshi Gupta. Principles of management. PHI.
  3. Tripathi and Reddy. Principles of management. Tata McGraw Hill.
  4. Interaction with company people
  5. Website of organization
Evaluation Pattern

*

MBAB136 - MANAGEMENT OF DIGITAL BUSINESS SYSTEMS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in first trimester of MBA program. The course provides a comprehensive foundation for understanding the scope of information systems in a business environment. It covers the fundamental concepts of information, digitalization, and related technologies. Apart from this, the course also includes aspects pertaining to strategy and innovation, Information system management, development and operations including security. Latest IS paradigms like Unstructured Database, OLAP, Artificial Intelligence, Machine Learning, Cloud, IoT, Blockchain etc. are given an exposure in the course. Ethical issues and sustainability aspects such as Green IT are addressed in the course. Additionally, use of IS and IT for societal good and nation building are also bought to students’ attention through the topics of Smart Cities, E-Governance etc.

Course Objectives: 

  1. To assist in identifying the factors of information systems that interact with the organisation.
  2. To enable application of concepts in managing and developing secure information systems for organisational competitiveness.
  3. To facilitate analysis of applicability and value of enterprise information systems in a dynamic business environment.
  4. To enable working knowledge of data management components in business scenarios.
  5. To assist in identifying managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Course Outcome

CO1: Identify the factors of information systems that interact with the organization.

CO2: Apply concepts in managing and developing secure information systems for organizational. Competitiveness.

CO3: Analyse the applicability and value of enterprise information systems in a dynamic business environment.

CO4: Apply working knowledge of data management concepts in business scenarios.

CO5: Identify managerial implications of implementing disrupting technologies in organizations and associated ethical issues.

Unit-1
Teaching Hours:3
Introduction and Overview
 

Information Systems vs Information Technology, Interaction Model for Managing Information Systems. DIKW hierarchy, Information as a Resource, Information in Organizational Functions, Types of Information Technology. 

Unit-2
Teaching Hours:6
Managing & Developing Information Systems, Innovation & Strategy
 

Business Innovations with IT, Using IT for Competing, Information Goods, Information Systems & Competitive Strategy. Vendor Management, Role of CIO, IT Governance, Challenges for the Manager, IT Infrastructure Decisions. Business Process Analysis Overview, Business Process Integration, Life Cycle Models, Introduction to Software Project Management. Overview of IT Security, Basics of IT Operations and Lean IT.

Unit-3
Teaching Hours:5
Information Systems for Business
 

Enterprise Business Applications, Overviews of ERP, Supply Chain Management System, CRM, International Information Systems. OLTP, OLAP, DSS, Analytics and Business Intelligence, Knowledge Management Systems. RPA, OCR.

Unit-4
Teaching Hours:6
Managing Data Resources
 

Challenges of Data Management, Database Concepts – Structured and Unstructured, Database Elements, E-R Diagrams, SQL. Practice of SQL, Query by example. Data Warehouses, Data Lake, Data Hub, Data Catalog, Data Mining, Big Data, Data Centre concepts.

Unit-5
Teaching Hours:10
Disrupting Technologies, Sustainability, Ethics and Emerging Trends*
 

Artificial Intelligence, Machine Learning, AI & ML - Implications for Managers. Cloud Computing and Services, Virtualization; IoT; Blockchain. Green IT, Ethical Issues, Dark Side of IT, Social Issues of Technology, ICT for National Development, E-Governance Concepts, Smart Cities. Industry 4.0, Service 4.0, Autonomous Robots, Virtual Reality, Augmented Reality, 3D Printing, Wearables Technology, Bionics. Current developments and trends.

$ Including practical sessions on SQL and Query by Example.

* Self Learning Topics/Module

 

Text Books And Reference Books:

De, R. (2018). Managing Information Systems in Business, Government and Society (2nd ed.). Wiley India Pvt. Ltd

Essential Reading / Recommended Reading
  1. Bidgoli, H., Chattopadhyay, N. (2016). Management Information Systems – A South-Asian Perspective. CENGAGE Learning
  2. Laudon, K., Laudon, J. (2018). Management Information Systems – Managing the Digital Firm (15thed.). Pearson Education. 
  3. Hoffer J.A., Ramesh V., &Heikki T. (2017). Modern database management (12th ed.). Pearson Education.
  4. Singh A.N., Singh A. (2018). Lean IT – Principles to Practice (1st ed.): Notion Press.
  5. Johnson, B.(2013, 27 October).  How Data Centers Work. HowStuffWorks.com. Retrieved from https://computer.howstuffworks.com/data-centers.htm (Last accessed on 6th July 2021)
  6. Tapscott D., Tapscott A. (2018). Blockchain Revolution (2nd ed). Portfolio Penguin
Evaluation Pattern

*

MBA211 - BUSINESS DOMAIN KNOWLEDGE (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is offered to MBA students during the second trimester. The course is designed to familiarize students with business terms and updates through significant developments in the corporate world. The course also enables students to reflect on their personal values and work on their self-development. It gives opportunity for the students to identify their strength areas and work towards their area of Specialization in MBA.

Course Objectives: This course develops a futuristic thinking for the students to identify themselves with a specific area of Specialization and a career goal. Students get exposure to various business terms and develop an aptitude towards management thinking.

Course Outcome

CO1: Familiarize with business terms through news analysis

CO2: Develop a futuristic thinking by exploring possibilities of entrepreneurship

CO3: Develop professional skills through presentations

CO4: Develop management thinking

CO5: Identify strength areas through business discussions

Unit-1
Teaching Hours:6
News Analysis
 

Business, National, International, Technology, Politics, Sports

Unit-2
Teaching Hours:8
Industry presentations
 

Latest topics from Technology, Business and Economics, Visit to Industry

Unit-3
Teaching Hours:10
Career Building
 

Entrepreneurship & Startup, Exposure to Domains

Unit-4
Teaching Hours:3
Vision 2030
 

Topics related to Science, Environment, Business, Society, Government, Technology

Unit-5
Teaching Hours:3
Social Concern Project
 

Identify projects, Report writing

Text Books And Reference Books:

NA

Essential Reading / Recommended Reading

NA

Evaluation Pattern

Continuous evaluation: 95 marks

MBA231 - MARKETING MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core course offered in the Second trimester to students across all specializations. Students learn various aspects of Marketing in terms of concepts, strategies, opportunities and challenges. This course attempts to enable students to apply relevant theories and concepts to various aspects of doing business, and to deal with global firms and competition in domestic market. This course will provide a general introduction to marketing management and a brief outline on the basic concepts in marketing.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify the Macro and Micro marketing environment and its impact on Business sectors.
  2. To apply the bases of Segmentation, Targeting and Positioning.
  3. To utilize the factors influencing Consumer and Business markets for buying decisions.
  4. To analyze the strategies for Product and Price mix.
  5. To recommend Promotional and Distribution mix strategies.

Course Outcome

CO1: Identify the Components of Macro and Micro marketing environment and indicate their impact on various Business sectors.

CO2: Apply the Basis of Segmentation, Targeting and Positioning for Consumer market and Business market.

CO3: Utilize the factors influencing Consumer and Business market for buying decisions.

CO4: Analyze the Product and Pricing strategies and its impact on global business communities.

CO5: Recommend Promotion and Distribution strategies to operate effectively in a multi-cultural economic and legal environment.

Unit-1
Teaching Hours:4
Introduction to Marketing
 

Importance and Scope of Marketing, Core marketing concepts; Company Orientations; analysing the Marketing Environment, Components of Environment- Macro environment and Micro environment.

Unit-2
Teaching Hours:6
Market Segmentation, Targeting & Positioning
 

Levels of Segmentation; Bases for Segmenting Consumer and Business Markets; 

Market Targeting, Developing and Communicating a Positioning Strategy.

Unit-3
Teaching Hours:6
Consumer & Business markets
 

Factors influencing Consumer Behaviour; Buying Decision Process; Theories of Consumer Decision Making. Organizational Buying; Participants in the Business Buying Process; Stages in the Buying Process; Institutional and Government Markets; Managing Relationships.

Unit-4
Teaching Hours:6
Product & Pricing strategy
 

Product Levels: Classifying products; New product development, Product Line, Mix; Product Life cycles.

Pricing Environment: Consumer Psychology & Pricing; Pricing methods; Setting Price; Price Adaptations; Initiating Price Changes; Responding to Competitors’ Price Changes

Unit-5
Teaching Hours:8
Place, Promotion & CSR
 

Marketing channels and Value Networks: The role of Marketing channels; Channel Design Decisions; Channel Management Decisions; Channel Integration and Systems.

Marketing Communications Mix: WOM, IMC, Cultural aspects of Marketing Communication; Advertising, Sales Promotion, Personal Selling, Direct Marketing; Public Relations. Corporate Social Responsibility & Ethics in Marketing.

Text Books And Reference Books:

Philip Kotler , Keven Lane Keller, Marketing Management (2017) 15th Ed, Pearson, New Delhi

Essential Reading / Recommended Reading
  1. Philip Kotler , Hermawan Kartajaya, Marketing 5.0: Technology for Humanity (2021), 1stEd, Wiley
  2. Ramaswamy V.S. & Namakumari,  Marketing Management: Indian Context (2018), 6thEd, McGraw Hill, New Delhi
Evaluation Pattern

*

MBA232 - MANAGEMENT OF HUMAN RESOURCES (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: course is an introduction to the human resources function and related elements and activities. The course outlines the roles and functions of members of the human resources department, as well as educating others outside human resources, in how their roles include human resources-related activities. The student will learn about the evolution in human resources management as we know it today. Emphasis is placed on the modern-day importance of HRM and the new “corporate view” of the function. Additionally, the student will be exposed to the view of HRM from the perception of both management and subordinate employees. The importance of maintaining fair and equitable compensation and benefit programs will be discussed. The student will be exposed to practical situations and problem solving, regarding areas of employee counseling, discipline and termination. Other critical areas of training and development, staffing and strategy will also be explored.

Course Objectives: This course attempts to integrate the understanding of the human resources management framework with the management best practices, tools and models

Course Outcome

CO1: to understand the basic concepts of human resource management

CO2: to create job description and job specification for a specified job

CO3: to analyse the process of acquiring and retaining talent

CO4: to evaluate the development initiatives

CO5: apply the new dimensions in employee employer relations at workplace

Unit-1
Teaching Hours:4
Human Resource Management
 

Concept: Meaning, Objectives, Scope, Functions, models of HRM, Strategic HRM, Human Resource Management A sustainability perspective. Human Resource Management in India: An overview, skills and competencies of HR professionals Overview of ethical choices in HRM and expected professional standards 

Unit-2
Teaching Hours:4
Human Resource Planning, Job Analysis and Design
 

Definition, Objectives scope and importance, Methods of forecasting, Job analysis – objectives, process and methods, job description, job specification, job evaluation and job design.

Unit-3
Teaching Hours:4
Recruitment, Selection, Socialization and Retention
 

Meaning and objectives, sources and constraints of recruitment, Selection process, Methods of selection, reliability and validity of test, meaning and importance of socialization, methods of socialization and retention of employees Ethical dilemmas in recruitment and selections, promotions and transfers. Employee privacy and confidentiality in testing

Unit-4
Teaching Hours:12
Human Resource Development
 

Meaning, Objectives and scope of human resource development                             

Training :Orienting and on boarding new employees, aligning strategy and training, the ADDIE five step model , conducting the training need analysis , Designing the training program , developing the Programme ,Implementing the Training Program, Management Development Programme, Evaluation of training effectiveness Current trends in training

Performance Management and Appraisal :                                                  

Meaning, Objectives, scope & purpose, Appraisal process, methods for evaluating performance, problems & challenges in appraisal, Fairness and equity in performance appraisals. Current trends in performance management 

Compensation                                                                       

Definition and objectives, Basic factors in determining pay rates, Job evaluation methods how to create a market – competitive pay plan , Executive compensation , broad banding  individual employee incentive, and recognition programme ,incentives for sales people , benefits Recent trends in wage and administration    

Unit-5
Teaching Hours:6
Industrial Relations- Basic Concepts
 

Meaning and importance of industrial relations, Trade unions, Collective bargaining and Workers’ participation in management.

 

Text Books And Reference Books:

Dessler, G & Varkey,B. (2018).Human resource management. 15 Edition  Pearson

Essential Reading / Recommended Reading

1.      Camen, M M., Croucher, R & Leigh, S (Eds)(2011). Human resource management:  A case study approach. India: Jaico.

2.      Decenzo, D A & Robbins, S P (2011). Human resource management, John Wiley & Sons.

3.      Fisher, C D., Schoenfeldt, L F & Shaw, J B (2011). Human resource management, Biztantra.

4.      Mathis, R L & Jackson, J H (2000). Human Resource Management, 9th ed, South Western: Thomson Learning Publications.

5.      Rao, V S P (2000). Managing people. Amexcel Publisher.

6.      Snell, S & Bohlander,G (2009). Human resources management: A South Asian perspective. India: Cengage Learning.

Evaluation Pattern

Sl. No

Particulars

Weightage

1

CIA- I

25

2

CIA-II

30

3

Class Participation

10

4

End Trimester Exam

30

5

Attendance*

05

MBA234 - FINANCIAL MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is an introductory course designed to help students understand the basic concepts of Financial Management. Apart from concepts like Time Value of Money, Cost of Capital, Capital Structure, etc, tools of financial decision making for Capital Budgeting, Working Capital Management, Dividend Policy, etc are also covered in this course. This course helps the students understand how financial theory translates into practical decision making.

Course Outcome

CO1: Apply the time value concepts for basic financial decision making.

CO2: Evaluate the impact of cost of capital in financing decisions and design the optimum capital structure for a business or a project.

CO3: Appraise projects using capital budgeting techniques.

CO4: Analyse the impact of different kinds of dividends on shareholder wealth.

CO5: Evaluate working capital effectiveness of a firm.

Unit-1
Teaching Hours:9
Overview of Financial Management and Time Value of Money
 

Introduction to Financial Management, Meaning of Finance, Economics and Accounting, Goal of Financial Management and the three decisions - investing, financing and dividend, Corporate Finance, Capital Markets and Investments, Business Ethics and Corporate Governance, Agency problems - Managers v/s Stockholders, Agency problems - Stockholders v/s Bondholders

Time value of money - timelines, interest rate, number of periods, cash flows Future values - single cash flow, multiple cash flows, uneven cash flows Present values - single cash flow, multiple cash flows, uneven cash flows Annuity, annuity due Time value of money - perpetuities, fractional time periods, quoted rate v/s effective rate, loan amortisation schedule Time value of money - applied problems

Unit-2
Teaching Hours:5
Cost of Capital
 

Cost of Capital: pre and post -tax cost of debt, cost of preferred stock Cost of retained earnings - CAPM, DCF Cost of new common stock, floatation cost, weighted average cost of capital - WACC, book value weights, market value weights, target weights

Unit-3
Teaching Hours:5
Capital Budgeting
 

Basics of Capital Budgeting, meaning of Capital Budgeting, techniques of Capital Budgeting, NPV, Payback period, Discounted Payback period, IRR, MIRR Comparison between different techniques, NPV profiles, Cross -over rate, decision criteria used in practice Capital budgeting - applied problems, Cash flow estimation for new projects Replacement projects

Unit-4
Teaching Hours:5
Capital Structure, Leverages and Dividends
 

Capital Structure, book value capital structure, market value capital structure, target value capital structure Leverage – Operating Financial and Total

Dividends v/s capital gains, other dividend policy issues, establishing the dividend policy in practice Factors influencing dividend policy, stock dividends Share Repurchases

Unit-5
Teaching Hours:6
Working Capital
 

Working Capital Management, Financial Planning and Forecasting, meaning and types of working capital, Current Assets financing policies Inventory Conversion, Collection period, Payables deferral period, Cash conversion cycle Effective cost of credit

Text Books And Reference Books:

Fundamentals of Financial Management, Brigham and Houston, Cengage, 13th edition (Indian)

Essential Reading / Recommended Reading
  1. Brealey.,& Myers., Principles of corporate finance (710h ed.). Tata McGraw Hill Publications
  2. Financial Management: Theory and Practice, Prasanna Chandra, McGraw Hill, 10th edition
Evaluation Pattern

*

MBA235 - OPERATIONS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a core paper offered in second trimester of MBA degree. This course provides students, insights related to Strategy, Planning, Manufacturing and Control aspects of Operations. It prepares students for careers in Planning, Production and Control functions in Manufacturing, as well as, in Service sector. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

At the end of the course, students should be able:

  1. To enable comprehension of operations strategy design process in a competitive environment.
  2. To facilitate examination of decision-making methods for layout, location, and line balancing in manufacturing setup.
  3. To facilitate examination of inventory patterns and models for optimizing value in a supply chain.
  4. To determine the root causes of quality defects through statistical and non-statistical methods.
  5. To enable comprehension of emerging areas in lean, sustainability, and project management

Course Outcome

CO1: Identify the factors influencing operations strategy in a competitive environment.

CO2: Analyze process flows, layout designs, location criteria and line balancing decisions in manufacturing setup.

CO3: Examine inventory patterns and models for optimizing value in a supply chain.

CO4: Discover the causes of quality defects through statistical and non-statistical methods.

CO5: Outline emerging trends in lean, sustainability, and project management

Unit-1
Teaching Hours:5
Introduction and Operations Strategy
 

Introduction: The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management. Operations Strategy: Operations Strategy, Operations Competitive Dimensions, Corporate Strategy Design Process, Fitting Operational Activities to Strategy, Productivity Measurement.

Unit-2
Teaching Hours:4
Business Process Design
 

Process Selection, Manufacturing Process Flow Design, Measuring Product Development Performance, Planning the strategic use of resources -Plant location and Plant Layout, Line balancing with numerical, Takt time.

Unit-3
Teaching Hours:8
Inventory Management and Supply Chain Management
 

Inventory Management: Definition of Inventory, Purposes of Inventory, Inventory Costs, Independent versus Dependent Demand, Inventory Systems, ABC, EOQ, FSN, VED and VMI

Introduction to SCM, Bull whip effect, Push and Pull Systems Role of Technologies in SCM

Unit-4
Teaching Hours:5
Quality Management
 

Management of Quality – Introduction to QM tools such as TQM, SPC, 7 QC tools and Six Sigma

Unit-5
Teaching Hours:8
Project Management and Current trends in Operations Management
 

Introduction, Project Planning, Structuring Projects and Work Breakdown Structure. Ethical issues in OM. Lean concepts & Sustainable operations

Text Books And Reference Books:

Mahadevan, B. (2015). Operations Management. India: Pearson. 3rd Edition.

Essential Reading / Recommended Reading
  1. Chase, R.B., Jacobs, F.B. & Aquilano, N.J. (2010). Operations Management for Competitive Advantage. New Delhi: Tata McGraw Hill.2
  2. Gaither, N. F.(2002). Production & Operations Management. New Delhi: Thomson Learning Publications.
  3. Stevenson, W. J. (2007). Production and Operations Management, New Delhi: McGraw Hill. 
  4. Lee, K. J., & Larry, R. P. (2002). Operations Management, Processes and Value Chains. New Delhi: Pearson Education Publications.
  5. Buffa, E.S., & Sarin, R.K. (2008). Modern Production/Operations Management. New Delhi:  John Wiley & Sons Publications.
  6. Jay, H., & Barry, R. (2011). Operations Management. New Delhi: Pearson Education Publications.
  7. Russel, R.S., & Taylor, B.W. (2012). Operations Management. New Delhi: John Wiley & Sons Publications.
  8. Chase, R.B., & Ravi Shankar, et al. (2010). Operations and Supply Management. India: McGraw Hill.
  9. Arnold, J.R.T, Chapman, S.N. & Ramakrishnan, R.V. (2007) Introduction to Materials Management. Pearson Education 
Evaluation Pattern

*

MBA238 - ENTREPRENEURSHIP AND INTRAPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This core course will motivate students on entrepreneurship. The course will discuss on the characteristics of the entrepreneurs, what motivates them and the challenges they face. The course makes students to understand how successful entrepreneurs will think. The effectuation concept will be explored. Further students will learn about the Lean Start-up framework which will allow them to successfully initiate/improve business idea. This course will also focus on developing required competencies to become an innovative, opportunity-driven, market-ready and entrepreneurial manager. 

Course Objectives:

This course attempts to enable students to exercise writing a business plan by applying various concepts of entrepreneurship such as lean, effectuation etc. Understand the requirements in domestic and international context for a startup. Manage suitability and entrepreneurial challenges.

Course Outcome

CO1: Analyse critical relationships involving entrepreneurship and economics

CO2: Discover various opportunities and challenges to become and entrepreneur

CO3: Appraise the entrepreneurial thinking and lean Startup concepts.

CO4: Develop a basic knowledge of what is corporate entrepreneurship and how entrepreneurship within a corporation is similar to or different from start-up entrepreneurship.

CO5: Develop an appreciation for how to apply the entrepreneurial process to the operations of a department or a functional area within a large established organization.

Unit-1
Teaching Hours:6
Introduction
 

Economics perspective on the entrepreneurship, the entrepreneurial society and Institutional changes. Entrepreneurial mindset- Fixed vs growth mindset. 

Unit-2
Teaching Hours:6
Entrepreneurship opportunities
 

Entrepreneur Characteristics, Challenges faced by entrepreneurs. Opportunities for Women Entrepreneurs. Opportunities through Innovations, Social Entrepreneurship, Sustainable entrepreneurship and International Entrepreneurship

Unit-3
Teaching Hours:6
Effectuation and Lean Startup
 

Entrepreneurship process, Principles of effectuation, reasoning, effectuation process. Nature of Lean Startup, Changes created by Lean Startup, Limitations of the Lean Startup method, Customer Development Model.

Unit-4
Teaching Hours:6
Corporate Entrepreneurship
 

Introduction, overview and definition of corporate entrepreneurship - behavioral aspects of corporate entrepreneurship, how to succeed as an intrapreneur – understanding and managing of entrepreneurship process, what an intrapreneurial programme looks like.

Unit-5
Teaching Hours:6
Corporate Venturing
 

Corporate Venturing – strategy and organization - internal and external corporate venturing - organizing and financing corporate venturing - managing corporate entrepreneurial ecosystems - corporate entrepreneurial climate - human resources for entrepreneurial thinking  

Text Books And Reference Books:
  1. Hisrich, R. D, Peters, M.P., Shepherd, D. A., and Sinha, S., (2020). Entrepreneurship (11e).  New Delhi: Tata-McGraw-Hill.
  2. Morris, M.H., Kuratko,D.F., and Covin, J.G. (2011). Corporate Entrepreneurship and Innovation (3e). Cengage Learning.
Essential Reading / Recommended Reading
  1. Tabarrok, A. Entrepreneurial Economics: Bright Ideas from the Dismal Science, Oxford University Press.
  2. Parker, S. (2018) The Economics of Entrepreneurship, Cambridge: Cambridge University Press.
  3. McQuaid, R., Glancey, K. Entrepreneurial Economics, Palgrave McMillan.
  4. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radical Changes
  5. Technology Entrepreneurship: Taking Innovation to the Marketplace by by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter, 
  6. Create Radically Successful Businesses. Random House Digital, Inc.
  7. Osterwalder, A & Pigneur, Y. (2010) Business Model Generation: A Handbook for Visionaries,
  8. Effectuation: Elements of Entrepreneurial Expertise, Saras D Sarasvathy, Edward Elgar Publishing Ltd (1 March 2009)
Evaluation Pattern

*

MBA281 - SOCIAL CONCERN PROJECT (2022 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:2
Max Marks:50
Credits:1

Course Objectives/Course Description

 

This course attempts to utilise the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to enduring societal problems prevalent in India. Thus the course inculcates among the students the agility of utilising acquired knowledge to explore strategies to overcome practical problems, while helping them to become a socially aware global citizen.

Course Objectives:

This course attempts to utilize the academic capability and skill of the students of MBA programme to develop and suggest practicable solutions to societal problems while helping the students to become a socially aware global citizen.

Course Outcome

CO1: Knowledge Conduct preliminary study and analysis of nature and vulnerability of social problems prevalent in India. Carry out review of literature regarding the applicability and impact of alternative solution models adopted for different social problems. Pursue a research methodology to develop a practicable solution to societal problems. Explore the concept and viability of social entrepreneurship which the students may pursue as a career path.

CO2: Skills Inculcate of the ability to utilize the academic competence and aptitude to develop feasible solutions to various societal problems. Use statistical tools and related software applications.

CO3: Attitude Developing sensitiveness towards the society and thereby contribute in their own holistic development.

Unit-1
Teaching Hours:15
SOCIAL CONCERN PROJECT
 

Course Execution:

  1. This course shall be offered in association with the Centre for Social Action (CSA), Christ University; and they would be providing necessary capability building workshops, training, orientation and guidance programs for both the faculty as well as students.
  2. Further to this CSA would act as a catalyst between the students of the course and the social development organisation or community that requires solutions to the societal problem faced by them.
  3. The course shall be executed through the faculty mentors, who will act as a guide to students. Thus this course would present an opportunity to the faculty as well to contribute to the social service learning.

Each student, in consultation with the respective mentor, has to carry out necessary study, literature review and to prepare a project report to suggest feasible solutions to pre-identified societal problems of various social development organisations.                                 

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

*

MBAB236 - FUNDAMENTALS OF BUSINESS ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Program Core during the second trimester for all MBA students. This course aims to impart the foundational concepts and skills essential for a future manager to understand and manage data, use data for decision making and present the outputs creatively using data visualization techniques. The course further aims to build an understanding of machine learning and the way it is used by organizations.

Course Objectives: 

On having completed this course, the students should be able:

  1. To apply the basic concepts of Business Analytics
  2. To apply the concepts of Machine Learning
  3. To analyse the implications of Analytics in various functional areas
  4. To assess data visually using tools 
  5. To evaluate data using simulations through MS-Excel

Course Outcome

CO1: Identify the basic concepts of Business Analytics

CO2: Identify the concepts of Machine Learning

CO3: Analyze the implications of Analytics in various functional areas

CO4: Assess data using visualization tools

CO5: Evaluate data using simulations through MS-Excel

Unit-1
Teaching Hours:5
Introduction to Business Analytics
 

Definition, Types - Descriptive, Predictive and Prescriptive Analytics, Ethics in data management, Business Analytics for decision making

Unit-2
Teaching Hours:6
Introduction to Machine Learning
 

Machine Learning - Definition, Machine Learning workflow, Models – CRISP DM & SEMMA, Types - supervised, unsupervised and reinforcement learning, managerial applications of Machine Learning

Unit-3
Teaching Hours:4
Applications of Analytics
 

Applications of Analytics in various functional areas – Finance, Marketing, Human Resources and Operations

Unit-4
Teaching Hours:8
Fundamentals of Business Intelligence and Data Visualization
 

Business Intelligence – Concept and architecture, Role and significance in Business,

Fundamentals of visualization, Introduction to visualization tool (Tableau), data ingestion, working with visualization tool, dash boarding, story telling

Unit-5
Teaching Hours:7
Business Modelling using MS-Excel
 

functions, formulae, filters and conditional formatting. Pivot tables, Modelling using Multiple linear regression, Introduction to Monte Carlo simulation

Text Books And Reference Books:

Seema Acharya, R N Prasad. (2016). Fundamentals of Business Analytics. 2e. Wiley.

Essential Reading / Recommended Reading
  1. Ramesh Sharda, Dursun Delen and Efraim Turban (2015). Business Intelligence and Analytics: Systems for Decision Support. 10th edition. Pearson 
  2. Introduction to Business Analytics https://michael.hahsler.net/SMU/EMIS3309/slides/Evans_Analytics2e_ppt_01.pdf
  3. Business Analytics and Decision Making https://www.cgma.org/Resources/DownloadableDocuments/business-analytics-briefing.pdf
  4. U Dinesh Kumar. (2017). Business Analytics: The Science of Data: Driven Decision Making, Wiley Publications. 
  5. Wayne Winston (2017). Microsoft Excel 2016 Data Analysis and Business Modelling, 5th Edition
Evaluation Pattern

*

MBA311 - FUNCTIONAL DOMAIN KNOWLEDGE (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course is offered during third trimester for MBA students. This course includes readings, presentations, activities, and projects which help students to develop domain knowledge, skills and competency in their chosen area of specialization (Business Analytics, Finance, Human Resources, Marketing, Lean Operations & Systems). Students are expected to read, analyze, reflect, share their knowledge, opinions and views and participate actively in the session discussions. 

Course Objectives:

The objective of this course is to develop knowledge, skill and competence in the chosen area of Specialization that will support the student in building a lasting career in the functional area of their choice. Within the Specialization, identify a ‘’practice area’ for developing deeper level competencies. 

Course Outcome

CO1: Display beginner-level, discipline-specific knowledge and capabilities in the chosen Specialization

CO2: Identify a practice area within the chosen Specialization for developing ?deep? competencies

CO3: Contextually communicate personal competencies and skills (oral ? GD, Interview, one-minute video pitch; written ? resumes, emails)

CO4: Identify potential internship opportunities (for summer internship, live projects)

Unit-1
Teaching Hours:10
Domain Specific knowledge and competencies
 

Key terms in domain, their meaning, relevance and application. Potential career opportunities and roles in domain, generic competencies for domain, specific competencies for special roles / opportunities

Unit-2
Teaching Hours:5
Practice area knowledge and competencies
 

Key practice areas or sub areas in the domain, competencies associated with each practice area, career opportunities.

Unit-3
Teaching Hours:10
Personal Branding
 

Building a resume, one-minute video pitch, Group Discussion sessions, Interview performance skills

Unit-4
Teaching Hours:5
Identifying internship opportunities
 

Industry / sector specific opportunities, personal networking skills, proactively exploring internship opportunities.

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

*

Evaluation Pattern

Continuous Evaluation: 95 marks

MBA332 - RESEARCH METHODOLOGY (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description:  This paper is offered as a common core course in the third trimester. The course aims to develop a research orientation among students and thereby making their managerial decision-making process scientific. The course covers all elements of business research process including problem discovery, literature review, research design, data collection, and data analysis using software applications, interpretation and reporting of results. It provides a knowledge base on steps in a research process needed to conceptualize, define, design and execute a business research project.

Course Objectives: 

At the end of the course, students should be able:

1.To identify management problems and convert them into research problems.

2.To choose appropriate research methods based on the research problem.

3.To identify suitable measures and sources of information for literature review and data collection.

4.To construct research instruments for collecting the required data.

5.To recommend suitable courses of action, based on statistical analysis of the data.

Course Outcome

CO1: Develop the research proposal for the selected research problem.

CO2: Apply different methods of research based on the selected research problem

CO3: Identify suitable measures and sources of information for data collection.

CO4: Construct research instruments for collecting the required data.

CO5: Determine fact-based decisions, based on statistical analysis of the data.

Unit-1
Teaching Hours:3
Introducing Business Research and Proposal
 

Business Research: Concepts, Research skills, types of research, manager-researcher relationship, limitations of research. Research Problem Definition - Problem definition, hypothesis, variables and measurement. Research process, designing a research study, Sampling design, Resource allocation and budgets, Scheduling of projects. Research Proposal:  Purpose, Proposal development, types, structuring the proposal and valuation.

Unit-2
Teaching Hours:6
Research Design & Ethics in Business Research
 

Research design – and overview, the basic stages of research design, classification of research designs – Descriptive, causal, longitudinal, cross – sectional, Experimental and Exploratory. Research in ethics. Ethical treatment of participants, obligation towards sponsors, researchers, team members, and society. Professional standards. Resources for ethical awareness.

Unit-3
Teaching Hours:6
Data Measurement, Sources and Collection
 

Sources of Data: Primary versus Secondary data, Library research, Literature review, use of internet. Data collection design: Qualitative - Focus group discussion, Projective techniques, Depth interview, Observation and Surveys. Measurement: Nature, data types, sources of measurement differences, characteristics of sound measurement, validity and reliability. 

Unit-4
Teaching Hours:6
Scaling & Instrument Design & Experimentation
 

Scaling Design: Definition, classification, response methods, rating and ranking scales, scale construction, arbitrary scale, graphic scale, Itemized rating scales. 

Instrument Design: Types of data collection instruments. Questionnaire construction - structure - content, Wording - sequence, Response strategy, Instrument refining. Experimentation: Nature, Evaluation, Conducting an experiment - Randomized designs - Completely randomized design (CRD) and Randomized block design (RBD). 

Unit-5
Teaching Hours:9
Analysis of Research Data & Report Presentation
 

Overview of hypothesis testing- t-test, F-test, Chi-square test, Correlation, Regression, Discriminant analysis, MANOVA, Factor analysis, Cluster analysis. Report Presentation: Short and long report - Research report components - Report writing – Presentation – oral and written.

Text Books And Reference Books:

Chawla, D., & Sodhi, N. (2016). Research Methodology Concepts and Cases. Vikas Publishing House, New Delhi

Essential Reading / Recommended Reading
  1. Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students. Pearson education. Harlow
  2. Cooper, D., & Schindler, P. (2009). Business research methods (4thed.). New Delhi: Tata McGraw Hill Publications.
  3. Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
  4. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2003). Business research methods 7th ed. Thomson/South-Western: Appendices.
  5. Field, A. (2016). Discovering statistics using IBM SPSS statistics. Sage
Evaluation Pattern

*

MBA341B - BUSINESS DATA MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for Business Analytics Specialization students. It is an introductory course on Relational Database Management (RDBMS) concepts. The course includes aspects related to database architecture and creation & querying of data. Various concepts of RDBMS will be delivered through lab sessions.

Course Objectives: At the end of the course, students should be able:

  1. To identify data and the components of Database Management System
  2. To experiment with Database Model with its relationships
  3. To discover Data Definition and Manipulation using SQL
  4. To evaluate different Databases and its influence in various applications in a global environment
  5. To evaluate knowledge of Query Language using SQL

Course Outcome

CO1: Identify Data, components of Database Management System

CO2: Identify relationships in Database models

CO3: Examine manipulation methods using SQL along with data definition

CO4: Evaluate different databases and investigate challenges and opportunities in global communities

CO5: Evaluate knowledge extracted by querying using SQL

Unit-1
Teaching Hours:6
Database Management Systems- Overview
 

Data vs Information, Traditional Processing Systems, Database approach, Types of databases- Personal, Workgroup, Department, Enterprise, Inter-organizational, Virtual Storage, Functions and components of DBMS, Risks and Advantages of DBMS, Roles and Users of DBMS. Database Models, - RDBMS- Comparison between different data models. Database Architecture, Database Schemas- Logical, Conceptual and Physical, Designing Databases.

Unit-2
Teaching Hours:6
Database Management Design
 

Database design strategies, Database structures- Tables, Views, Index. Logical Design vs Physical Design, Entity Relationship Modelling: Entity, Relationship, Cardinality, Types of Keys, Enhanced ER Design, Normalization and de-normalization, Setting up an RDBMS environment. Introduction to Database Languages: DDL, DML, TCL, DCL. 

Unit-3
Teaching Hours:6
Data Querying and Retrieval
 

Data Definition Language (DDL), Constraints, Integrity constraints, Data Manipulation Language (DML): UPDATE, DELETE, SELECT, Functions and Operators.

Unit-4
Teaching Hours:9
Advanced Querying
 

SELECT with Order BY, GROUP BY, Subqueries: Single row, Multi row; Set Operators, JOINs: Inner JOIN, Outer JOIN

Unit-5
Teaching Hours:3
Database Management-Administration
 

Roles and Responsibilities of Database Administrator, Database Integrity and ACID (Atomicity, Consistency, Isolation and Durability) properties, Transaction Management, Commit and Rollback of Transactions

Emerging Trends:  Self Study: Data Centers, Distributed Data Storage, Big Data- Storage and Retrieval, Web, Cloud Databases, Influence of Data Management, - Social-Media, Business, E-Commerce, Retail, Banking etc. Ethics while handling data

Text Books And Reference Books:

Cengage eBook support- Database Systems: Design, Implementation, and Management, 12th Edition by Carlos Coronel; Steven Morris (2017)

Essential Reading / Recommended Reading

A, P. A., Jain, N. R., & Vasgi, B. P. (2021). Database Management System. Technical Publications.

Evaluation Pattern

*

MBA341EI - BUSINESS MODEL INNOVATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course defines business model innovation. The course introduces the students to the various innovations in the business models, and how these innovations have a disruptive influence on the industry.  This course provides students a detailed guide to the design and implementation of innovative, and scalable business models across sectors.

Course Outcome

CO1: Discriminate different types of innovation

CO2: Analyse business models and risk involved

CO3: Examine the business model components and its perspectives

CO4: Evaluate process innovation and competitive advantage

CO5: Appraise the sustainability and impact in business models

Unit-1
Teaching Hours:6
Innovation
 

definition; types -product innovation, technology innovation; analysing with current business environment; challenges, Idea Management System, Divergent Vs Convergent Thinking

Unit-2
Teaching Hours:6
Business Model and Risk
 

Business models and value proposition, Platform Business models, 2 sided marketplace & network effects in B2C and B2B, Business model failure: Reasons and Remedies, - risk management defined; building risk in business model; risk management strategies across different industries; various dimensions of risk management; groups of business models and risks

Unit-3
Teaching Hours:6
Business Models and Value creation
 

Understand the 3 components of the business model and its linkage-Desirability, Feasibility and Viability of redesigned Business Model-Deconstructing the Customer perspective, internal resources and capabilities perspective, Revenue streams and cost structure innovation

Unit-4
Teaching Hours:6
Process innovation and sustainable competitive advantage
 

Process innovation, competitive advantage. Universality of innovation- staying ahead of the curve for winning customer patronage; how do companies innovate and succeed?  Exploring the link between innovation and organizational characteristics

Unit-5
Teaching Hours:6
Aligning the Business Model innovation and Future markets
 

Future markets: Green innovation- need and influence for of green innovation on corporate ethics across sectors and competitive advantage. Difficult trade-offs in scale, sustainability, and impact. Challenges associated with business model design and rejuvenation in large established.

Text Books And Reference Books:
  1. Zott.C,Raphael.A,ed.(2020).Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders.New Jersey:Wiley
  2. Afuah.A,(2018).Business Model Innovation: Concepts, Analysis, and Cases.UK:Routledge
  3. Bock.A,Gerard .G,(2018).The Business Model Book: Design, Build and Adapt Business Ideas that Drive Business Growth. New York: Pearson
  4. Srinivasan.R,(2021).Platform Business Models: Frameworks, Concepts and Design (Management for Professionals).Singapore:Springer
Essential Reading / Recommended Reading
  1. HBR’s 10 must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
  2. Business Model Innovation: The Organizational Dimension Reprint Edition, Kindle Edition by Nicolai J Foss (Editor), Tina Saebi (Editor)
Evaluation Pattern

*

MBA341F - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a finance elective for the MBA programme. It develops an investment attitude and prepares students for careers in the areas of finance and investment. Students opting for finance specialization would find this course to be important as its applications can be seen while understanding financial markets

Course Objectives: This course attempts to develop a conceptual and analytical understanding of framework of evaluating financial instruments & markets and inculcates investment intelligence in students.

Course Outcome

CO1: Comprehend the functioning of securities market and its functioning from a global Perspective

CO2: Compute risk and return of different securities

CO3: Evaluate Capital market securities that is equity and bond

CO4: Create optimum portfolios of different securities

CO5: Appraise Emerging trends in the Securities markets

Unit-1
Teaching Hours:6
Introduction: The Investment Background
 

Overview of the Investment Environment and Investment Process; Organization and Functioning of securities markets - types of markets, issues, orders and trading strategies; securities trading (trading cost, short sales, margin trading); Security market indices - Stock market indices; Bond market indices. The investment setting - What is an investment? The Asset Allocation decision - Individual investor life cycle; the need for a policy statement; Input to the policy statement; constructing the policy statement; the importance of asset allocation, Introduction to Global stock markets

Unit-2
Teaching Hours:6
Risk and Return Analysis
 

Introduction to Risk – Return Trade-off, Measures, Analysis, Determinants of Required Rates of Return and Relationship between Risk and Return, Risk-free rate and its influencing factors and Risk Premium:

An introduction to asset pricing models – Capital Market Theory: An overview; The Capital Asset Pricing Model: Expected return and risk; relationship between Systematic risk and return; Equilibrium and Disequilibrium; Multifactor Models of risk and return – Arbitrage Pricing Theory;

Unit-3
Teaching Hours:6
Asset Valuation
 

Equity Valuation 

Economic Analysis – Macroeconomic activities and security markets, The Cyclical Indicator Approach: Industry Analysis – Business Cycles and industry sectors, Evaluating Industry life cycle, analysis of industry competition and industry rate of returns: Company Analysis, SWOT Analysis; Technical Analysis– Assumption, Advantages, Challenges, Types of Charts, Technical Trading Rules and Indicators

Unit-4
Teaching Hours:6
Portfolio Theory and Practice
 

Introduction to Efficient Market Hypothesis, Random Walk Model, Forms of EMH, Empirical Evidence- Tests and results of EMH; Implications of efficient capital markets;

Introduction to Portfolio Management - Measures of risk, return and utility; Markowitz portfolio Theory; Covariance and correlation of returns; portfolio return; portfolio risk; capital allocation; optimal risky portfolios; index models

Passive Vs Active management; asset allocation strategies; evaluation of portfolio performance –application of portfolio performance measures; Bond portfolio building and evaluation

Unit-5
Teaching Hours:6
Portfolio revision and rebalancing strategies
 

Approaches to portfolio rebalancing, Issues in portfolio rebalancing, Frequency, Extensiveness, Transaction costs, Uses of index and futures funds, Equity Portfolio, Management Strategies, Active management, Dimensions, Optimal residual risk, Benchmark selection, Style, Types, Value, Growth, Size, Management, Rotation, Returns, Inconsistency, Style weights, Style drift, Limitations, Long-short strategies, The Treynor-Black Optimizing Model, Factor models, Contrarian strategies, Within industries, Specialized managers (e.g., REIT managers), Scope of active managers, Alpha sources, Portfolio segmentation techniques, Tracking error optimization, Setting tactical ranges, Market cap issues, Small cap portfolios, Quantitative management, Tax aware equity investing, Costs vs. Benefits of active management, Law Constrained active management, Effect of portfolio size, Passive management, Motivation, Economic impact

Text Books And Reference Books:

Bodie, Kane, Marcus and Mohanty., Investments (10 th ed.). Tata McGraw Hill Publications.

Essential Reading / Recommended Reading

1. Reilly. & Brown. (2012). Analysis of Investments & Management of Portfolios (12 th ed.). CENGAGE Learning.

2. Chandra, Prasanna. (2008). Investment analysis and portfolio management. New Delhi: Tata McGraw – Hill Publications. 

3. Fischer.,& Jordan., Security analysis and portfolio management. Prentice Hall Publications.

4. Bhalla, V. K., Investment management, S. Chand & Co Publications.

5. Kevin S.(2008). Security Analysis & Portfolio Management, New Delhi: PHI Learning Pvt Ltd Publications.

6. Brealey.,& Myers., Principles of corporate finance (7 th ed.). Tata McGraw Hill Publications

Evaluation Pattern

*

MBA341H - INDUSTRIAL RELATIONS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:30
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Course Description: This is a cross-functional elective course offered in the third trimester to students of HR specialization. In this course Students learn various aspects of Industrial Relations mainly focusing on compliance part. They will be getting an in-depth knowledge of compliance and they will be becoming an asset for any organization irrespective of sectors.

Course Objectives: This course attempts to develop the awareness among students about the various acts and legal compliances required for smooth functioning of the organization which is essential for all HR managers.

Course Outcome

CO1: Put into action statutes and employer?s obligations under different acts of Labour Law.

CO2: Must fully understand employers and employee?s rights and duties and their compliance.

CO3: Students must be able to interpret the powers of the appropriate government/authorities under the Act.

CO4: Must able to put into action the requirements of Compliance officers.

CO5: Must be able to build amicable employee ? employer relations by understanding the provisions of the act.

Unit-1
Teaching Hours:9
A. Industrial Disputes Act, 1947
 

Scope and Extent of the act, Definitions [Industry, Industrial dispute, Individual and collective dispute, Average Pay, Employer, Independent person, lay – off, Lock Out, Retrenchment, Strike, Unfair Labour Practices, Wage and Workmen], Procedure for settlement of industrial dispute, Prohibition of strikes and lockouts, Matters under the purview of Labour Court and Industrial Tribunal,

Unit-1
Teaching Hours:9
B. Introduction to labour laws and Factories Act, 1948
 

Definitions, Welfare Measures under the act, Safety Measures under the act, Working hours for adults, Employment of [Young persons, Women], Annual leave with wages, Penalties and Procedures. [Practical case laws will be discussed in depth].

Unit-2
Teaching Hours:4
Karantaka shops and establishments act, 1964
 

Karnataka Shops and Establishments Act 1961, Activities of Karnataka Labor Welfare Board, Documents to be filed by Shops and Owners in Karnataka, Documents to be filed for registration and its process, Plantation Act [ Employers obligations on Welfare, Leave and Safety

Unit-2
Teaching Hours:4
Wage Code Bill 2019
 

Scope, definitions, establishment, Wages, Worker, Implementation of minimum wages, payment of wages, payment of bonus, advisory board, payment of dues and claims and audit, records and returns, inspector and facilitator and penalties.

Unit-3
Teaching Hours:4
A. Child Labour prohibition and Regulation Act, 1986
 

Objects, Definitions of [Child Labour, Employer], Prohibition of Children in Certain Occupations, Hours and periods of work, Conditions of Work, Safety, Welfare and Health Measures for Children, Penalties if Children are Employed

Unit-3
Teaching Hours:4
B. Contract Labour Regulation and Abolition act
 

Definitions [Contract Labour, Contractor, and Principal Employer], and Procedure for Registration of Establishment, Licensing, Obligations of employers to provide certain amenities, payment of wages, Penalties if this act is violated.

Unit-4
Teaching Hours:5
B. Payment of Bonus act, 1965
 

[Definitions: Accounting year, Allocable surplus, available surplus, direct tax, employee, employer, Wage], Computation of gross profits, Computation of available surplus, Eligibility and disqualification for bonus, Minimum and Maximum Bonus, Set on Set Off of allocable surplus, Time limit for payment of bonus, Calculation, Forfeiture of Bonus and Bonus in case of New Establishments, Penalties.

Unit-4
Teaching Hours:5
A. Payment of wages act, 1936
 

[Definitions: Industrial Establishment, Wages], Responsibility, Time and deductions for payment of wages, Recovery of Amount, Appeals, Conditions where attachment of property can be made, Penalties.

Unit-5
Teaching Hours:8
A. The Minimum wages act, 1948
 

Definitions [ Scope of the act, Apprentice, Designated trade, Graduate or technician apprentice], Qualifications for being engaged as an apprentice, Contract of apprentice, minor as an apprentice, Number of apprentice, Period of training, Termination, Obligations of employer regarding hours of work, safety and health measures, Penalties

Unit-5
Teaching Hours:8
B. The Employment Standing Orders Act, 1946
 

Objects, Definitions [ Employer, Industrial Establishment, Standing Orders], Scope of the Act, Establishments to which this act doesn’t apply, Procedure for submission of draft standing orders, Procedure for certification of standing orders, Conditions for certification of standing orders, Payment of subsistence allowance, Penalties.

Text Books And Reference Books:

P.K Padhi, Labour and Industrial Laws, October 2019, Published by PHI Aguinis, H. 3rd edition.

Essential Reading / Recommended Reading

1.      Kapoor N.D. (2012). Elements of industrial law (11th ed.). New Delhi: Sultan Chand & Sons.

2.      Kumar, H.L. (2013). Labor Laws Everybody should know (9th ed.). New Delhi: Universal Law Publishing Co. Pvt Ltd.

 

Additional Reading / Reference Material: Sarma A.M., (2013). Industrial Relations and Labour Laws (2nd ed.). Mumbai: Himalaya Publishing House

Evaluation Pattern

CIA1: 25 marks

CIA2: 30 marks

Class Participation: 10 marks

End Term Exam: 30 marks

MBA341L - QUALITY MANAGEMENT SYSTEMS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered as a functional core course in the third trimester to LOS students. This course emphasizes the importance of total quality management in all areas of business and organizations. Students develop and specialize on the various approaches to quality and problem-solving methodology using quality tools. This course includes emerging trends like data driven quality, use of disruptive technology and non-invasive quality management. Students apply the concepts of continuous improvement and understand the importance of organizational learning as a process driven outcome.

Course Objectives: 

At the end of the course, students should be able:

  1. To understand foundation concepts of TQM
  2. To analyse the implementation of Cost of Quality / Cost of Poor Quality for strategic planning.
  3. To appraise the business implications of implementation of TQM
  4. To explore qualitative and quantitative tools for quality management.
  5. To organizational learning frameworks for continuous improvement of business processes

Course Outcome

CO1: Understand the foundational concepts and current industry practices in Total Quality Management (TQM).

CO2: Analyse cost of quality in real life business scenarios for system improvement and strategic planning.

CO3: Analyse the strategic implications of TQM for effective decision making in real life business scenarios.

CO4: Examine qualitative and quantitative tools for quality management.

CO5: Apply organizational learning frameworks for continuous improvement of business processes

Unit-1
Teaching Hours:4
Introduction to Quality
 

Importance of Quality – history - dimensions of quality – Total Quality principles. Quality Philosophies: Deming 14 Points to transform business; Juran Trilogy; Crosby Zero Defects; Ishikawa quality circles, customer supplier relationship; Taguchi Loss function. Kaizen as a function of Quality; TQM framework – awareness, defining quality and obstacles.

Unit-2
Teaching Hours:3
Cost of Quality
 

Cost of Quality - Discretionary Cost: - Prevention – Appraisal - Consequential Cost: Internal Failure - External Failure.  Target Costing, Quality and differentiation strategies, quality - strategic planning. COPQ- Cost of Poor Quality, Warranty Claims/ Field Returns and Management.

Unit-3
Teaching Hours:8
Quality Frameworks, Teamwork and Leadership
 

Management tools for quality, tools for Quality planning. Process Design & Control. Quality Circles, ISO 9001, ISO 14001, ISO TS 16949. Malcolm Baldridge Award – criteria for performance excellence. Comparing Baldridge, ISO 9001 and Six Sigma. TQM in Education. Fitness Levels of Quality. Customer Satisfaction Levels, Company Integration on Customer satisfaction, Customer Focus: Work Concept Changes. Stages of Customer Focus. Customer Concerns, Kano Model and Value function

Importance of teams in Total Quality Ethical values in Quality. Implementing TQM - culture change required. Establishment of (EQC) Effective Quality Communication system. Manpower Training. “Genchi Gembutsu” concept – Go and See actual to understand Quality. Sustainability in TQM.

Unit-4
Teaching Hours:8
Quality Management Tools and Techniques
 

Benchmarking, Quality Function Deployment, Quality by Design, FMEA, TPM, SPC, Six Sigma, Zero defect inbuilt quality, Product quality design, eQMS - Data driven quality management and quality insights, Digital Twin, Non-invasive quality management, Vendor assessment and certification, GAP Model for Service Quality.

Unit-5
Teaching Hours:7
Continuous Improvement and Organizational Learning
 

Continuous improvement by process, PDSA/PDCA cycle for improvement, types of problems, problem solving method, problem solving frameworks and tools. Individual learning, team learning, organizational learning.  Hoshin Management concepts of participation & improvement.     

Text Books And Reference Books:

Besterfield, D. H, & Besterfield, M.C., et al. (2018). Total Quality Management. 5th Edition, Pearson Publications.

Essential Reading / Recommended Reading
  1. Bedi, K. (2010). Quality Management. New Delhi: Oxford Press Publications.
  2. Bhatt, S. (2007). Total Quality Management. New Delhi: Himalaya Publications. 
  3. Evans, J. R. (2012). Quality & Performance Excellence - management, organization and strategy. New Delhi: Cengage Learning 6th Edition
  4. Shoji Shiba & David Walden (2007). Four Practical Revolutions in Management. Productivity Press  
Evaluation Pattern

*

MBA341M - SALES AND DISTRIBUTION MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is offered as a core course in third trimester with 3 credits. This course is designed to expose the students to the concepts, and principles of both Sales and Distribution Management and to develop the necessary skills among the students to effectively sell and distribute products while managing the sales force effectively.

Course Objective: 

At the end of the course, students should be able:

  1. Classify different selling approaches and execute sales deals. with efficiency and Effectiveness.
  2.  Explain sales forecast methods, territory management, permanent journey plan, annual operating plans and set sales targets and manage quota. 
  3. Analyse the concept of Marketing channel design and structure and its overall impact on marketing mix strategy in decision making. 
  4. Appraise the concept of Channel power, relationship and channel economics and its impact on “Go to market strategy.
  5. Explain the concept of sales force motivation, productivity and performance.

Course Outcome

CO1: Explain the importance of sales management dimensions including sales structure, market potential estimation and forecasting.

CO2: Construct templates on Territory management, permanent journey plan, annual operating plans and set sales targets and manage quota.

CO3: Appoint right channel members who would meet organizational goals.

CO4: Develop and orchestrate effective marketing mix for various channel types.

CO5: Demonstrate higher levels of selling and distribution skills

Unit-1
Teaching Hours:6
Sales Management
 

Nature and importance of sales management, Dimensions of sales management.         

Estimating market potential and forecasting sales: Importance and definitions of Sales forecasting methods-quantitative and qualitative techniques.                                                 

Organizing the sales force -- Nature and characteristics, Basic types of organization, Specialization within sales department.

Selling process: Preparation & Prospecting – Challenges of prospecting, qualifying leads, effective prospecting. Sales Approach, Diagnosis and Solution generation. 

Handling Objections: common customer objections, Reasons why prospects raise objections, Objection handling techniques and method.

Closing call: Types of sales closures.  

Unit-2
Teaching Hours:9
Management of the Sales Force
 

Sales Force Staffing Process: The planning phase, The recruiting phase, The selection phase– Hiring and assimilation Phase.  

Directing the Sales force: Time and territory management --Objectives and criteria for territory formation, Sales territories design, Time management, Routing and scheduling

Sales quotas and compensation: Purpose, Types of quotas, Administration of quotas, Objectives of a compensation plan, Developing the compensation plans-basic and combination, Trends in compensation plan.

Restructuring quotas due to changes in organization, product portfolio, and geographical coverage.

Controlling and evaluating the sales force: Analysis of sales, costs and profitability, Budgeting, Sales analysis-Marketing cost analysis-Increasing sales force productivity.

Unit-3
Teaching Hours:6
Developing the Marketing Channel
 

Strategy in Marketing Channels: Marketing Channel Strategy and the Role of Distribution in Corporate Objectives and Strategy, Marketing Channel Strategy and the Marketing Mix. 

Designing the Marketing Channels: What is Channel Design, Who Engages in Channel Design, A Paradigm of the Channel Design Decision, the Phases of Channel Design. “Go to Market” with Multiple Channels.

Selecting the Channel Members: Channel member Selection and Channel Design, The Selection Process, finding prospective channel members, Applying Selection criteria, securing the Channel members

Unit-4
Teaching Hours:9
Managing the Marketing Channel
 

Motivating the Channel Members: Finding out the needs and Problems of Channel Members, Offering Support to Channel Members, Providing Leadership to Motivate Channel Members.

Product Issues in Channel Management: New Product Planning and Channel Management, the Product Life Cycle and Channel Management, Strategic Product Management and Channel Management, Trading Down, Trading Up, and Channel Management

Pricing Issues in Channel Management: Anatomy of Channel Pricing Structure, Guidelines for Developing Effective Channel Pricing Strategies, Other Issues in Channel Pricing (Free Riding, Grey Markets).

Promoting through the Marketing Channel: Promotional Strategies and Channel Member Cooperation, Basic Push Promotional Strategies in Marketing channels, Bait and Switch, Consignment Selling, “Kinder and Gentler” Push Promotion Strategies in Marketing, Breakeven Analysis for “Free Schemes” in Channel Promotions. 

Evaluating Channel Member Performance: Factors Affecting scope and frequency of Evaluations, Performance Evaluation versus Day-to-Day Monitoring, Channel Member Performance Audit.

Unit-5
Teaching Hours:0
Additional Perspectives on Marketing Channels
 

(Self-learning module)

Electronic Marketing Channels: Structure of Electronic Marketing Channels, Developments and Trends in Electronic Marketing Channels, Business Models in Internet Channels, Television Sky shop, Advantages and Disadvantages of Electronic Marketing Channels. 

Direct Selling Channel Systems: Structure and Trends in Direct Selling, Direct Agents, DSA and MLM formats in Direct Selling

Text Books And Reference Books:

Spiro, L.R., Stanton, J. W.  & Rich, A.G. (2013). Management of a sales force (15thed.). Irwin: McGraw –Hill.

Essential Reading / Recommended Reading

Rosenbloom, B. (2004). Marketing channels (8thed.). New Delhi: Cengage Learning Reprint (2015).

Evaluation Pattern

*

MBA342B - PROGRAMMING WITH PYTHON (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. Python is a general-purpose programming language which is simple and incredibly readable. The course discusses the fundamental principles of Object-Oriented Programming as well as in-depth data and information processing techniques. The course introduces core programming basics – including data types, control structures, algorithm development and program design with functions – through Python. During this course, students will explore real-world software development challenges while solving practical and contemporary business problems.

Course Objectives: 

At the end of the course, students should be able:

  1. To identify various data types in python
  2. To apply various types of string operations for data processing
  3. To utilize functions for efficient programming.
  4. To analyze the data using Numpy and Pandas.
  5. To apply various data visualizations to capture data characteristics.

Course Outcome

CO1: Outline Python programs for various scenarios using expressions, text or strings

CO2: Construct data structures of various types using Python programs.

CO3: Construct Python programs for data manipulation using NumPy and Pandas

CO4: Develop efficient Python programs using functions.

CO5: Design Python programs to visualize business data using matplotlib, Pandas and seaborn

Unit-1
Teaching Hours:3
Introduction to Python
 

Programming essentials; data types and expressions – strings, variables, assignment, operators, type conversions; Using functions and modules – arguments and return values; Control statements: for loops – count-controlled, augmented assignment, steps; if-else statements – one-way, multiway (elif), logical operators and Boolean expressions; while loops – break, loop logic, errors and testing.

Unit-2
Teaching Hours:6
String Operations and Data Structures
 

Strings and text files: string concatenation, subscript operator, indexing, slicing a string;

string methods, manipulating files and directories; text files: reading/writing text and numbers from/to a file.

Lists: basic list operators, list methods, mutators, aliasing, object identity and structural equivalence; tuples; dictionaries: dictionary literals, adding and removing keys, accessing and replacing values, traversing dictionaries.

Unit-3
Teaching Hours:6
Design with Functions
 

Overview of Object-oriented programming, pickling, exception handling – the try-except statement. Overview of Functions, Functions as abstraction mechanisms, removing redundancy, hiding complexity; recursive functions; Managing a program’s namespace – module variables, parameters and temporary variables; scope, lifetime, named arguments; higher-order functions – Map, Filter & Reduce; anonymous (lambda) functions.  Simple student management system using python constructs and files.

Unit-4
Teaching Hours:9
Data Manipulation using Numpy and Pandas
 

The NumPy module: ndarrays, array-oriented programming, mathematical and statistical methods, sorting arrays, file input and output with arrays, array slicing using NumPy. The pandas module: pandas data structures – Series, Data Frame, Index objects; indexing, selection and filtering, function application and mapping, sorting and ranking, mathematical and statistical methods, reading and writing data in text formats, data preparation, transformation, wrangling – join, combine, reshape, data aggregation and group operations; string manipulation. Pandas-eval () and query ().

Unit-5
Teaching Hours:6
Data Visualisation
 

Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, venn diagram, tree map), The matplotlib package: setting graph attributes, saving plots to files, plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.

Text Books And Reference Books:
  1. Manaranjan Pradhan, U Dinesh Kumar. (2019) Machine Learning using Python, Wiley
  2. Lambert KA., Juneja BL. (2015). Fundamentals of Python. Cengage Learning.
Essential Reading / Recommended Reading

McKinney W (2018). Python for Data Analysis. 2nd Edition. O’Reilly Media.

Evaluation Pattern

*

MBA342EI - COMMUNICATION FOR PROSPECTIVE ENTREPRENEURS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course concludes in a detailed, well-researched communication plan to reach and persuade prospective investors, whether on crowdfunding sites or to traditional investors. This course explores different approaches in developing entrepreneurial ideas and expressing them in a manner that inspires stakeholders inside and outside the organization

Course Outcome

CO1: Highlight the elements of communication enunciating entrepreneur?s Mission and Vision.

CO2: Integrate entrepreneurial mindset with communication.

CO3: Analyse the communication habits and expressions of the people and organizations

CO4: Evaluate the choices and methods used to communicate with target market

CO5: Develop strategies for communication outreach before, during and after startups

Unit-1
Teaching Hours:5
Communication Concepts
 

Communication concepts and process-different stakeholders and forms of communication-oral, verbal, written, audio-visual, storytelling, negotiation, motivation, persuasion challenges and appropriateness. Articulating the Entrepreneur's Mission and Vision.

Unit-2
Teaching Hours:10
Developing the Entrepreneurial Brand
 

The Elements of a Brand • Brand-centric Integrated Communication • Developing the Entrepreneurial Brand Bible, Brand-centric Integrated Communication. 

Unit-3
Teaching Hours:5
Market Research
 

Identifying Customer Communication Approaches 

Addressing Pain Points vs Wants vs Needs • Communicating with Customers vs Pandering: How to Find the Entrepreneur's Voice

Using Communication to Differentiate from Competitors 

Positioning and Perceptual Maps • Challenger Brand Strategies

Leveraging Community Stakeholders in Communication

Communicating and Collaborating with other Stakeholders: Investors, Employees, Influencers, Regulators, Interest Groups, Collaborators/Complements

Unit-4
Teaching Hours:8
Entrepreneurial Marcom Mix Formulation
 

Classic marketing mix, with an emphasis on psychological signals

Product Signals- Selling technique • Product Features vs Benefits • Tailored Sales Strategies + Product Maturity Levels

Price Signals- Value: More than Just a "Bargain" • False Equivalencies

Place Signals • Retail Therapy + Distribution

Promotion Signals - The Marketing Communication Funnel (AIDA+),  Qualitative Evaluation: The 3B's (Brand, Buzz, Behavior)

Unit-5
Teaching Hours:2
Pitching and Crowdfunding
 

Crowdfunding Strategies : Kickstarter as a Framework,  S.M.A.R.T. Goals

Pitching: Elements of an Entrepreneurial Presentation, Making PowerPoint Persuasive

Showcasing — Conventions and Conferences ,Exhibition strategies for startups, Communication outreach before, during, and after

Text Books And Reference Books:

Business Communication for Success, ISBN 13: 9781946135056, Publisher: University of Minnesota Libraries Publishing

Essential Reading / Recommended Reading
  1. Connect Through Storytelling, by Monika Tandon
  2. The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age by Chris Westfall
Evaluation Pattern

*

MBA342F - MANAGEMENT OF BANKS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a finance specialization mandatory course for the MBA program. It prepares students for careers in Banking and Finance industry. Students opting for this specialization understand the various aspects related to management of banks from a macro perspective mainly.

Course Objectives: This course attempts to make students understand the broad functioning of a bank both at the macro and at micro levels and measure the performance of banks

Course Outcome

CO1: Understand the linkages between banking system and the economy

CO2: Evaluate the impact of interest rate changes to the banking sector

CO3: Measure the financial performance of banks

CO4: Examine the ethical, social and governance dimensions concerning banking industry

CO5: Develop an integrative thinking of the functioning of the banking industry with the rest of the economy.

Unit-1
Teaching Hours:8
Overview of the Banking Industry & Regulation
 

Role of commercial banks in the economy- Intermediation between savers and users of money in the economy. Payment and Custodial services as functions. Universal Banking License Vs Differentiated Banking License. 

Structure of banks in India. Perspectives of Indian banking sector. Banking policy environment. (Reference: RBI circulars) 

Banking Products and Services Deposit products: Deposit Accounts, Current Accounts and Savings Accounts -Credit products – Term loans, Working capital loans – Cash Credit and Overdraft Accounts. Payment services and Custodial services, as products. 

Unit-2
Teaching Hours:6
Evaluating Bank Performance and Managing Cost of Funds and Liquidity in banks
 

Operation and performance of commercial banks (Reference: RBI circular). Understanding Bank financial statements. DuPont model for evaluating bank performance. Basic risk and return features of commercial banks.

Overall liquidity analysis. Estimating marginal cost of funds for pricing assets and taking investment decisions. How do banks meet legal reserve requirements and manage cash assets? A model to estimate liquidity needs and plan for temporary cash deficiencies and longer-term liquidity needs.

Unit-3
Teaching Hours:6
Credit and NPA Management
 

Basic credit analysis principles and the characteristics of different types of loans. Procedure for estimating a business borrower’s cash flow from operations. Basic credit scoring models applied to individual borrowers. Interpreting financial statements and generating cash flow estimates to determine repayment prospects. Customer profitability analysis the basic framework used to assess whether a bank is profiting from a customer’s total relationship. NPA regulations governing banks and NPA management.

Unit-4
Teaching Hours:6
Risks in Banking
 

Trade-offs involved in balancing credit risk, liquidity risk, interest rate risk, market risk, operational risk etc. How do banks measure and manage interest rate risk? Pricing of securities, total return analysis to investors and the determinants of interest rates. GAP analysis and the use of sensitivity analysis to assess the potential impact of interest rate and balance sheet changes on net interest income. Regulatory capital requirements under Basel III norms.

Unit-5
Teaching Hours:4
Contemporary Topics
 

Relevance of socially responsible banking and financial inclusion. Technology in banking, off-the-shelf products versus in-house developed, in-sourcing versus outsourcing key technology functions. Recent trends in International banking.

Text Books And Reference Books:

RBI circulars; Banks Annual reports, Business news paper articles to follow the trends in banking.

Essential Reading / Recommended Reading
  1. MacDonald Scott S., Koch Timothy W, Management of Banking. 6th Edition, Indian:  Cengage learning. 
  2. R M Shrivastava., Dr Divya Nigam, (2009). Management of Indian Financial Institutions.    8th edition,  Publisher: Himalaya Publications.
  3. Gup Bentone., Kolari James W, Commercial Banking - The Management of Risk. 3rd Edition,  Wiley India edition. 
  4. Bhattacharya Hrishikesh.,Banking Strategy- Credit Appraisal and Lending Strategies - A Risk-Return Framework.   Oxford University Publications.
  5. Mukherjee D.D., Credit Appraisal, Risk Analysis and Decision Making. 4th enlarged and revised edition, Snow White Publications.
Evaluation Pattern

*

MBA342H - TALENT MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This paper is offered in the third trimester. The subject helps students in understanding the fundamentals of Talent and performance Management 

This course gives special emphasis on Talent Planning, Talent acquisition and Talent Management strategies. Students will also get the skills and knowledge pertaining to hands- on Employee Engagement activities and specialize in the various aspects of job market related talent planning, talent acquisition and retention strategies which can be directly linked to the business strategy of an organisation.

Course Objectives

At the end of the course, the student should be able to 

  1. To develop the manpower planning process in various organizations
  2. To execute recruitment and selection strategies for smooth business operations
  3. To develop talent management strategies to develop and retain talents
  4. List critical stages of performance management system 
  5. Determine suitable approaches to measure performance of employees in the organizations (Evaluate)

Course Outcome

CO1: Outline manpower planning for the business at departmental/unit level

CO2: Apply the techniques used in recruitment & selection process (

CO3: Evaluate various talent management initiatives for employee development

CO4: List critical stages of performance management system

CO5: Determine suitable approaches to measure performance of employees in the organizations

Unit-1
Teaching Hours:5
Fundamentals of Manpower Planning
 

Manpower Planning: Objectives, advantages, and limitations. - HR planning, linkage of HR planning with other HR functions, influencing factors in manpower planning keeping in mind strategic focus - 

Job analysis, Skills analysis/ skill inventory. Job descriptions and specifications. 

Unit-2
Teaching Hours:5
Basics of strategic recruitment & selection process
 

Interview techniques for selection: Meaning and importance of Interviews, Types of interviews, Biases and Errors in interviews and tests, 

Skills, tools and techniques of the selection interview.

Unit-3
Teaching Hours:3
Talent Management Process
 

Talent- engine of new economy, the talent value chain, elements of talent friendly organizations,

Steps in Strategic Talent Planning, Innovative talent planning.  

Unit-4
Teaching Hours:7
Talent Management System
 

Talent Management System, creating TMS, challenges of TMS, building blocks of talents management: competencies – performance management, 

Conducting performance reviews, appraising executive talent, selecting the right appraisal.

Unit-5
Teaching Hours:4
Employee engagement and Succession planning
 

Concept of Talent Engagement, Retention, Employee Engagement and Retention, The Race for Talent: Retaining and Engaging Workers, Best Practices for Talent Engagement and Succession Planning. 

Text Books And Reference Books:

        Dessler, G and Varkkey, B. (2020)   Human Resource Management 16 edition: Pearson

        Aguinis Herman (2019)Performance Management.  Fourth Edition Pearson Education.

Essential Reading / Recommended Reading

Recommended References:

        Berger, L.A &. Berger, D.R (2018) The Talent Management Hand Book, Making Culture, A Competitive Advantage by Acquiring, Identifying, Developing and Promoting the Best People Tata McGraw Hill, Third edition.

        Cook, M. (2016). Personnel selection: Adding value through people (5th ed.). Hoboken, NJ: J. Wiley & Sons.

        Martocchio, J. J. (2019). Human Resource management.15 Edition New York: Pearson

        Murugan, A. (2018). Human Resource Planning and Development. New Delhi: Discovery Publishing House.

Rao,V.S.P Human Resource Management(2010) 3rd Edition Excel Publishers

Evaluation Pattern

CIA1: 25 marks

CIA2: 30 marks

Class Participation: 10 marks

End Term Exam: 30 marks

 

MBA342L - BUSINESS ANALYSIS AND PROCESS MODELING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a functional core course offered in the third trimester to students of Lean Operations and Systems specialization. In this course, students learn the approach, tools, and techniques required to facilitate definition of stakeholders and Requirements for providing IT solutions to business problems, with a specific focus on modeling the business processes.

Course Objectives: 

At the end of the course, students should be able:

  1. To relate the Business Analysis concepts and Process Modeling Techniques in business context 
  2. To solicit the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.
  3. To bid Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.
  4. To appraise Business Rules and User Experience principles in the business context
  5. To recognize ethical challenges of business analyst, the emerging technologies and trends.

Course Outcome

CO1: Apply the Business Analysis concepts and Process Modeling Techniques in business context

CO2: Apply the concepts of Scope Modeling & Requirements Modeling to develop context diagrams.

CO3: Apply Use Cases diagrams, Business Domain Modeling, principles, and relationships to a business process.

CO4: Evaluate Business Rules and User Experience principles in the business context.

CO5: Identify ethical challenges of business analyst, the emerging technologies and trends.

Unit-1
Teaching Hours:12
Introduction to Business Case and Business Process Management
 

Need for a Business Case, Preparation and Presentation of a Business Case.

Business Process Management lifecycle -  Process Identification, Process Architecture, Process Modeling and Process Performance measurement.

Overview of Business Process Modeling, Business Process Modeling Techniques – BPMN, UML Diagrams, Flowcharting, DFD, Role Activity diagrams, Role Interaction diagrams, IDEF, Simulation model.

Unit-1
Teaching Hours:12
Introduction to Business Analysis
 

Overview of Business Analysis. Introduction to IIBA and BABOK. 

Business Analysis Core Concept Model (BACCM).  Six Knowledge Areas and Five Perspectives of Business Analysis. 

Classification of requirements.  Requirements Elicitation – Process, Techniques.  Non functional requirements: definition, types, practices in eliciting NFR.   Manage Stakeholder Collaboration. Stakeholder Analysis - Stakeholder Matrix, Onion Diagram. 

Requirements Management and planning- traceability matrix, change management and impact analysis, requirements transition, Managing issues/clarifications.

Unit-2
Teaching Hours:6
Scope Modeling and Requirements Modeling
 

Scope Modeling - Introduction, distinguish from project scope. Concepts- Actors, System, Sub system, External system. Developing level 1 and level 2 Context diagrams.  

Requirements Modeling – Specify, Model, Verify and Validate Requirements - 

Trace, Prioritize and Maintain Requirements, Assess and Approve Requirement Changes.

Unit-3
Teaching Hours:5
Use Case Modeling and Business Domain Modeling
 

Use case Modeling: Use Case overview - Modeling principles and relationships

Business Domain Modeling – basic and advanced principles

Use case specification- Capturing Assumptions, Interface requirements, and dependencies.

Unit-4
Teaching Hours:4
Business Rules and User Experience principles
 

Rationale for Business Rules*, Structural and Operative Business rules, wording Business rules, Embedding Business rules. User experience Principles- User persona, wireframes/prototypes, user experience in use case specification.

Unit-5
Teaching Hours:3
Ethical Perspectives and Trends
 

Ethical Challenges while playing the role of Business Analyst 

Business Analysis for Emerging Technologies. Trends in Requirements Engineering and Business Analysis. Agile Techniques for BA, Agile Business Process Modeling.

Text Books And Reference Books:
  1. IIBA (2015). A Guide to the Business Analysis Body of Knowledge Version 3.0 (BABOK Guide, Version 3.0)
  2. Bittner, K. and Spence, I. (2006) Use case modeling, Pearson Education
Essential Reading / Recommended Reading
  1. Wiegers K., and Beatty J. (2013). Software Requirements.. 3rd ed.) Microsoft Press.
  2. Hull, E., Jackson, K.., and Dick, J. (2011) Requirements Engineering. (3rd ed.) Springer.
  3. Carkenord, B.A.. (2009) Seven steps to mastering business analysis. Cengage.
  4. Leffingwell, D., Widrig, D. (2003). Managing Software Requirements. (2nd ed.) Pearson.
Evaluation Pattern

*

MBA342M - MARKETING RESEARCH AND ANALYTICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course provides an in-depth introduction to marketing analytics as a basis for competitive marketing strategies and execution. Students will learn how to use marketing analytics for forecasting sales using statistical techniques, customer base analysis, performance analysis of brands, data management, and application of analytics for effective marketing decisions. Students will gain hands-on experience with the techniques and theory covered in this course.

Course Objectives: 

At the end of the course, students should be able:

  1. To Understand the Marketing Analytics, 
  2. To collect data for appropriately for analysis,
  3. To framework for data analysis,
  4. To Analyse the marketing Data using statistical techniques,
  5. To apply analytics in Marketing decisions.

Course Outcome

CO1: Identify the ways to do marketing analytics

CO2: Apply the marketing analytics techniques for solving marketing problems.

CO3: Analyse data by Compiling, Disassembling, And Reassembling data

CO4: Present the Results from analytical approach.

CO5: Decide about appropriate marketing strategy based on the results. n the Research report to Share with Others.

Unit-1
Teaching Hours:3
ANALYTICS IN MARKETING
 

Role of analytics in marketing, Current trends and industry practices, Success stories

Unit-2
Teaching Hours:3
PROBLEM SOLVING FRAMEWORKS for ANALYTICS
 

Cross-Industry Standard Process for Data Mining (CRISP DM) and Sample, Explore, Modify, Model, Assess (SEMMA) models.

Unit-3
Teaching Hours:6
DATA MANAGEMENT
 

Customer base analysis, Performance analysis, Contribution analysis, Migration Analysis

Time Series Analysis and Forecasting: Time Series Patterns – Horizontal pattern, trend pattern, seasonal pattern, cyclical pattern. Moving averages, weighted moving averages, Single Exponential smoothing, Holts exponential smoothing, Autoregressive–moving-average (ARMA) model

Unit-4
Teaching Hours:6
LOSS FUNCTIONS
 

Mean Error or Mean Forecast Error (MFE), Mean Absolute Error (MAE), Mean Percentage Error (MPE), Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE)

Unit-5
Teaching Hours:9
APPLICATIONS OF ANALYTICS IN MARKETING
 

Market segmentation, Customer profiling/segmentation using Hierarchical clustering K-means clustering, Customer churn analysis, Market mix models, Market Basket Analysis (MBA), RFM Analysis, Market share analysis

Text Books And Reference Books:

Hair Jr., J. F., Black, W. C., Babin, B. J., & Black, A. C. (2019). Multivariate Data Analysis. Delhi: Cengage Learning India Private Limited.

Essential Reading / Recommended Reading

Williams, T. A., Anderson, D. R., Sweeny, D. J., Camm, J. D., Cochran, J. J., Fry, M. J., & Ohlmann, J. W. (2020). An Introduction to Management Science - Quantitative Approaches to Decision Making. Delhi: Cengage Learning India Private Limited.

Evaluation Pattern

*

MBA343B - EXPLORATORY DATA ANALYSIS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a three-credit course offered as a Discipline Specific Elective during third trimester for all Business Analytics Specialization students. The course enables the students to use the R programming language for performing basic data analysis including data preparation, data manipulation, data visualization, descriptive statistics and statistical modelling.

Course Objectives: 

At the end of the course, a student should be able:

  1. To organize data using R programming
  2. To apply analytical techniques using R programming
  3. To identify patterns from data.
  4. To discover insights from data.
  5. To discover principal component analysis

Course Outcome

CO1: Demonstrate data preparation using R programming.

CO2: Illustrate data using R programming to use it for analysis.

CO3: Infer data graphically using R programming.

CO4: Outline data using R programming.

CO5: Interpret principal component analysis using R programming.

Unit-1
Teaching Hours:3
Introduction to R
 

Importing data into R – text files, Excel, from other statistical software packages, from databases, and from the web, viewing data. Arithmetic with R, Variable assignment, basic data types in R. Vectors, Matrices, Data frames and Lists. Categorical data – factors, discretizing variables.

Unit-2
Teaching Hours:7
Data Preparation
 

Exploring raw data, basic data visualization through graphs, cleaning data, preparing data for analysis – missing and special values, outliers and obvious values.

The dplyr package and the tbl class, Selecting and mutating data – joining data with dplyr, filtering and arranging data, Filtering based on factors, summarizing data and the pipe operator, Group_by and working with databases.

Unit-3
Teaching Hours:8
Data Exploration
 

Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency and variability. Exploratory Data Analysis using graphs.

Unit-4
Teaching Hours:6
Data Visualization
 

Frequency tables and Cross-tabulation.

Introduction to base graphics in R, different plot types, adding details to plots, managing visual complexity, creating plot arrays.

Advanced plot customization, other graphics systems in R.

The ggplot2 package, Grammar of Graphics, aesthetics, geometries, the qplot() function, statistics in graphs.

Unit-5
Teaching Hours:6
Application of PCA for product analytics
 

Selection of relevant variables for product analysis

Dimensionality Reduction Techniques- Principal Component Analysis and Factor Analysis, Feature selection using PCA, PCA based regression and Anomaly detection using PCA

Text Books And Reference Books:

Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data. O’Reilly Media.

Essential Reading / Recommended Reading
  1. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle Version]. Retrieved from http://www.amazon.in.
  2. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and Programming in R. [Kindle Version]. Retrieved from http://www.amazon.in.
  3. Murray, S. (2013) Learn R in a Day. [Kindle Version]. Retrieved from http://www.amazon.in.
Evaluation Pattern

*

MBA343EI - IDEATION AND OPPORTUNITY ASSESSMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course helps students to start onto their journey of entrepreneurship. The course enables students to understand the process of starting a new enterprise and apply the same in a practical setting.

Course Outcome

CO1: Identify new business opportunities

CO2: Explain the process of setting up a new business unit

CO3: Develop and complete a business proposal for a proposed venture

CO4: Create an effective new venture plan

CO5: Identify and build learning from real word examples

Unit-1
Teaching Hours:8
Ideation
 

Idea generation – Definition, Frameworks, Idea generation techniques-5W+H Method, Social Listing, Brainstorming, Mind mapping, Reverse Thinking, SCAMPER, etc

Unit-2
Teaching Hours:8
Drivers of Opportunity
 

Key drivers of Opportunity, Application of Idea Generation Process, Innovation Process and fuzzy front end, Toolkits for Creativity & Innovation- PInterest, Mindmeister,  Freeplane, Idea Generator, Stormboard, Mindomo.

Unit-3
Teaching Hours:7
Process, Evaluation and Risk identification of opportunities
 

Ideas to Opportunity process, Window of Opportunity, Evaluation of Business Opportunities, Team and Resources-Timmons framework, Risk identification, Mullins 7 domains framework-Road test for ideas

Unit-4
Teaching Hours:5
Identification of Opportunities
 

Opportunity to Building a Customer Value proposition, Value proposition Canvas, Empathy map canvas, Potential Customer Journey mapping

Unit-5
Teaching Hours:2
Learning from Cases
 

Customer Value proposition to new product and service development process, Building a MVP-Minimum Viable product, Prototyping, Pilot testing

Text Books And Reference Books:
  1. Mullins, J.,ed.(2017)The New Business Road Test: What entrepreneurs and investors should do before launching a lean start-up.5 th ed. New Jersey: FT Publishing International
  2. Osterwalder, A.,Pigneur.Y,Bernarda.G,Smith.A,Papadakos.T, ed.(2014) Value Proposition Design: How to Create Products and Services Customers Want.1 st ed. New Jersey: Wiley
Essential Reading / Recommended Reading
  1. Birss.D,ed.(2019)How to Get to Great Ideas: A system for smart, extraordinary thinking.
  2. David J. Bland, Alexander Osterwalder.,ed ( 2019)Testing Business Ideas: A Field Guide for Rapid Experimentation. New Jersey: Wiley
  3. Blank.S,Dorf.B.ed (2020) The Start-up Owner's Manual: The Step-By-Step Guide for Building a Great Company. New Jersey: Wiley
Evaluation Pattern

*

MBA343F - FINANCIAL REPORTING AND ANALYSIS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

In order to make decisions using information contained in financial statements, a deeper understanding of the process of financial reporting is necessary. Knowledge of accounting standards and principles will help in deciphering the accounting information clearly. This is significant as accounting is the primary channel of sending information about a business to the external world. Analysing the financial statements using advanced ratios will shed deeper insight to the real performance of firms. Hence this course tries to cover the twin areas of reporting and analysis of financial statements.

Course Objectives: This course attempts to enable to understand the key accounting standards that can influence the financial numbers and help evaluate the financial statements with quantitative and qualitative emphasis 

Course Outcome

CO1: Compare the financial reporting regulations of India with international standards

CO2: Analyze the financial health of the business through financial statements information

CO3: Evaluate financial reporting and disclosures

CO4: Examine the effect of accounting standards on the financial numbers

CO5: Apprise the accounting standards on assets and debt with respect to the impact on the financials

Unit-1
Teaching Hours:3
Overview and Regulatory Framework
 

The regulatory and conceptual framework of preparation and presentation of financial statements-  National differences in financial reporting practices – International Accounting Standards setting Boards- IASB, FASB- International Financial Reporting System-  Indian scenario NACAS- NFRA- Ind AS, role of Securities and Exchange Board and Companies Act – Periodicity of financial statements- Fair value Accounting- Global Reporting Initiative- Integrated reporting- ESG reporting- Valuation methods of  intangible assets – Human resources and brand valuation

Unit-2
Teaching Hours:12
Applied Financial Statement Analysis
 

Modified Dupont analysis-  Credit appraisal with financial statements- Cash flow analysis-operating vs financial – free cash flow and valuation- linkage between cashflow and income financial statement forecast with spreadsheet model- Earnings quality analysis-Aggressive treatment of income and expense-choices of accounting alternatives- related party transactions- asset impairment charges-  Earnings management motives-  Accounting shenanigans 

Unit-3
Teaching Hours:6
Inference from Annual Reports
 

Format of Annual report- Analysing the Management Discussion and Analysis- letters to shareholders- segment information -operating performance data- forward looking statements-business description risk, contingencies   - Accounting policies and Notes to Accounts –analysing the press releases- conference calls and webcasts- non financial information letters to Theories of Disclosures-  Format of Auditors Report- Audit Qualifications    

Unit-4
Teaching Hours:6
Analysis of Accounting standards on tax and revenue
 

Revenue recognition- alternate source of income AS -for Income Tax –   Revenue recognition –components of EPS– analysis of non-recurring and other comprehensive income- Consolidation of Group Companies   

Unit-5
Teaching Hours:3
Analysis of assets and debts
 

Recognition of Current tax liabilities -Analysis of current liabilities- operating vs financing – disclosure of off-balance sheet assets and liabilities- operating and financing leases-effect of leases on financial ratios 

Text Books And Reference Books:

Krishna G. Palepu, Paul M. Healy (2015). 5th Edition, Business Analysis and Valuation: Using Financial Statements, Cengage Publications 

Essential Reading / Recommended Reading

Contemporary articles from professional bodies and magazines 

Evaluation Pattern

*

MBA343H - LEARNING AND DEVELOPMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a human resource mandatory in the third trimester. The subject will help develop both knowledge and skills in the fast-developing learning and development field.  Students will have an increased knowledge, understanding, and application about the training, learning and various development functions related to learning processes, design considerations, alternative methods of instruction and implementation issues. It is expected to develop and improve skills at applying the L&D processes particularly in the global L&D context with an attitude of social responsibility and ethical sensitivity..  

Course Objectives: At the end of the course the students will be able:

  • To apply the strategic importance of L & D in a global business context.
  • To inspect training and learning needs analysis
  • To assess appropriate learning tools, learning in organisationsand training methods based on needs analysis and communicate the same at all the levels of the organisation effectively.
  • To appraise L&D strategies.
  • To assess ethical and sustainability issues in L & D

Course Outcome

CO1: Identify the strategic importance of L&D

CO2: Analyse training and learning needs analysis

CO3: Choose appropriate learning tools.

CO4: Evaluate L&D strategies.

CO5: Appraise ethical and sustainability issues in L & D

Unit-1
Teaching Hours:8
UNIT I
 

The move from training and development to Learning and development. Significance of L&D in today’s business world - including the concept of learning organizations.

Emergence of Corporate Universities and their strategic significance. Study of successful corporate Universities.

Unit-2
Teaching Hours:8
UNIT II
 

 Needs Analysis and Training Design – with a view to link to the L&D significance.

Introduction to adult Learning-Bloom’s taxonomy -Kolb’s experiential learning, Honey and Mumford learning styles. Practical application of ISD theory and practices.

Unit-3
Teaching Hours:7
UNIT III
 

Learning and development Methods: Action learning, E-learning, Mentoring. Coaching etc. Designing the various Learning and development Methods. 

Unit-4
Teaching Hours:4
UNIT IV
 

Evaluation of Training-Kirkpatrick Model- Emerging technologies in learning interventions

Unit-5
Teaching Hours:3
UNIT V
 

Professional ethics and sustainability in building learning organizations

Text Books And Reference Books:
  1. Noe, A. R. (2008).  Employee training and development.  The McGraw-Hill Companies
  2. Blanchard. P. N., & Thacker, J. W. (2009).  Effective training: Systems, strategies, and practices (2nd ed.). Pearson Education
Essential Reading / Recommended Reading
  1. Anderson, A.H. (2000).  Training in practice: Successful implementation of plans.   Infinity Books 
  2. Irwin, L. Goldstain. L. I., & Ford, J. K. (2002).  Training in organization: Needs assessment, development, and evaluation (4th ed.). Thomson Learning
  3. Janakiram, B. (2007).  Training & development, Biztantra innovations in management.  Dreamtech press.
  4. Mcgrath, E. H. (2008).  Training for life and leadership in industry. Prentice Hall of India Pvt Ltd. 
  5. Phillips, J. J. (2004).   Handbook of training evaluation and measurement methods.  Jaico Publishing House
  6. Sahu, R. K (2005).   Training for development: All you need to know.  Excel Books.
  7. Truelove, S. (2009).  Training and development: theory and practice. Jaico Publishing
Evaluation Pattern

CIA1: 25 marks

CIA2: 30 marks

Class Participation: 10 marks

End Term Exam: 30 marks

MBA343L - LEAN OPERATIONS MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a core specialization paper for the students of Lean Operations & Systems in the third trimester. This paper emphasizes the importance of Lean management practices to improve productivity and profitability. It develops an insight into the current trends and latest concepts of lean management,  both in the manufacturing and service sectors.

Course Objectives: 

At the end of the course, students should be able:

  1. To illustrate the importance of a lean manufacturing system 
  2. To identify measurement systems in lean management practices 
  3. To examine the lean concept and different types of lean tools
  4. To determine the different faces of change improvement and innovation
  5. To develop an organizational master plan for a lean management system

Course Outcome

CO1: Illustrate the importance of a lean manufacturing system

CO2: Identify measurement system in lean management practices

CO3: Examine the lean concept and different types of lean tools

CO4: Determine the different faces of change in improvement and innovation

CO5: Develop an organizational master plan for a lean management system

Unit-1
Teaching Hours:3
Introduction Lean Management
 

Traditional Manufacturing Philosophy Vs Lean Manufacturing. Characteristics of Push Vs Pull systems and their applications in the industry

Philosophers of lean 

Muda, Muri, Mura, Lean Activity Model, Steps of Lean Implementation Model. Continuous Improvement

Unit-2
Teaching Hours:6
Waste Identification and Its Measurement System
 

Value-added activities, Non-Value-added activities, Power of observation, Different types of waste, causes of each waste, checklist for each waste using TIMWOOD Framework including Unused Talent

Assessing current measurement system, Lean production measurement process.

Unit-3
Teaching Hours:9
Lean Tools and Methods
 

Continues flow, Just in Time (JIT), Point of use Storage (POUS), 5Ms, key process input variables (KPIVs), Key process output variable (KPOV), 5S, Overall Equipment Efficiency (OEE), Mistake-Proofing, Cellular manufacturing, Kanban, Value stream mapping, Visual Controls, Lean Six sigma.

Unit-4
Teaching Hours:6
Three face of change: - Kaizen, Kaikaku and Kakushin
 

Kaizen Event, Step by step approach to conducting a Kaizen event. Kaikaku in Cell Design, Kaikaku in Facility Layouts, Lean in Innovation. Goals of lean management, Goals of DMAIC/DMADV lean management system. 

Unit-5
Teaching Hours:6
Lean Management System: Organizational Master Plan
 

Six-phase approach for making the transition to a Lean management system: - Evaluate the methodology, Define opportunities within the organization, Develop the implementation plan, Implement the plan, Measure the results, Continue to improvement 

Text Books And Reference Books:

Rich Charron et al., (2015), The Lean Management Systems Hand Book, Taylor & Francis Group, LLC 

Essential Reading / Recommended Reading
  1. David Mann (1947) Creating a lean culture: tools to sustain lean conversions, Productivity Press.
  2. Jeffrey Liker (2017), Toyota Way - 14 Management Principles. First Edition. McGraw Hill Education
  3. Pascal Dennis(2015)  Lean Production Simplified: A Plain-Language Guide to the World's Most Powerful Production System, 3rd edition (23 October 2015), Productivity Press.
  4. James P Womack and Daniel T Jones. (2003). Lean Thinking. 
  5. Simon & Schuster. Yasuhiro Monden. (2011). Toyota Production System - An integrated approach to Just-in-time
  6. Yasuhiro Monden, Toyota Production System - An integrated approach to Just-in-time: 
  7. James Womack et al.  (2007) The machine that changed the world
Evaluation Pattern

*

MBA343M - BUSINESS TO BUSINESS MARKETING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course is offered as a marketing specialization subject in the third trimester and it emphasizes the importance of the B2B industry. Approaching organizational buyers requires developing unique set of marketing knowledge. The B2B sector has grown phenomenally in the past decade and is increasingly using AI to automate certain functions. The revolution in the business environment and presence of global players has brought in tremendous changes to the B2B industry. The course equips the students to acquire core competencies & skill sets to make a successful career in the B2B sector.

At the end of the course the students should be able:

·        To identify the trends, value chain attributes and buying process of B2B marketing.

  •     To develop the buyer-seller relationship and select strategies for value creation in B2B markets.
  •      To categorise different type of B2B segments.
  •      To examine the marketing mix elements and challenges in B2B  product innovations .
  •      To assess the use of technology and sustainable production with respect to profit maximization.

Course Outcome

CO1: Apply the elements of value creation in B2B marketing and Buying process.

CO2: Develop buyer seller connect with a strategic focus on building relationship.

CO3: Make use of STP models and indicate appropriate sales forecasting methods.

CO4: Analyze the elements of marketing mix and their impact on new product innovations.

CO5: Assess the use of technology and sustainable production with respect to profit maximization.

Unit-1
Teaching Hours:6
Introduction to new generation Business-to-Business Marketing
 

Leading organizations in B2B marketing in India and global markets.

Business and Consumer marketing-A contrast, the value chain, Trends and changes in Business marketing.

Unit-1
Teaching Hours:6
Perspectives on the Organizational Buy
 

Classifying customers, Organizations and Markets, Types of organizational customers and their unique characteristics of Commercial enterprises, Government and Institutional Markets.

Organizational buying and buying behavior: The nature of buying, organizational buying process- A process flow model

Unit-2
Teaching Hours:3
Customer relationship management strategies for business markets
 

Developing emotive connects in B2B marketing, Buyer seller connector, New generation value added partnerships roles in B2B Marketing, Managing buyer seller relationships, Gaining a customer relationship advantages

Unit-3
Teaching Hours:6
Segmenting the Business Market and Demand Analysis
 

Segmenting, Targeting and Positioning. Value based segmentation. A model for segmenting the organizational Market.

Organizational demand analysis, determining market and sales potential, Sales forecasting methods.

Unit-4
Teaching Hours:12
Managing Innovation and Marketing Mix
 
Managing Innovation and New product development process. 
Pricing in Business-to-Business Marketing. Pricing basis, managing price as part of Marketing Strategy, Managing pricing tactics, pricing implementation-case of negotiated pricing
Direct & Indirect channels, Distributors & manufacturers rep, Channel objectives & Design, Selection & Motivation of channel members. B2B Advertising and digital marketing, Trade shows, Personal selling, Key account management
Unit-5
Teaching Hours:3
Strategic Perspectives in Business Marketing Planning
 

Managing service for Business Markets, Ethics as strategy in B2B selling. Use of technology and AI as a strategic intervention for profit maximization

Text Books And Reference Books:

Hutt Michael and Speh  Thomas (2023) Business Marketing Management, 13th ed, Cengage Learning

 

 

 

 

 

 

Essential Reading / Recommended Reading

1. Zimmerman Alan & Blythe Jim (2020) , Business to Business Marketing, A Global Perspective, Third edition,Taylor Francis Ltd

2.  Klienaltenkamp Michael & Geigar Ingmar (2020) , Fundamentals of Business to Business Marketing, Springer International Publishing AG

3. McMurtry & Maw Jeanette ,"Big Business Marketing For Small Business Budgets", McGraw Hill.

 

Evaluation Pattern

Component

 

Description

Units

Maximum marks

Weightage

Total

CIA1

Assignment

1,2

25

100%

25

CIA2

Assignment

3,4,5

30

100%

30

ETE

ETE

1,2,3,4,5

50

60%

30

Class Participation

Participation based on case discussion (scribe based)

 

10

100%

10

Attendance

Attendance

 

5

100%

5

MBA361E - MACRO ECONOMICS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a general elective course for three credit hours. Macro Economics introduces the student to the concept of macroeconomic policy, objectives, and instruments of macroeconomics. The primary objective of this course is to discuss the fundamental principles of macroeconomics and how these principles can be applied to managerial decision-making. The course focuses on how the external factors and policy issues affect the operation of an economy and why managers need to understand the dynamics of the economy at the firm level to operate accordingly in changing economic environment.

Course Objectives: 

At the end of the course, students should be able:

  1. Identify the various macroeconomic indicators of economic performance
  2. Inspect the determinants of national income in the economy from a different perspective
  3. Interpret the equilibrium condition in the product market and money market. 
  4. Assess the impact of fiscal and monetary policy in the product market and money market
  5. Evaluate sensitivity to sustainability issues and the green economy.

Course Outcome

CO1: Choose the various macroeconomic indicators of economic performance.

CO2: Compare the determinants of national income in the economy from a different perspective

CO3: Distinguish the equilibrium condition in the product market and money market.

CO4: Evaluate the impact of fiscal and monetary policy in the product market and money market

CO5: Explain sensitivity to sustainability issues and green economy.

Unit-1
Teaching Hours:6
Introduction, Measuring National Output/Income
 

Objectives and instruments of Macroeconomics, Need for the study of Macroeconomics for the manager, Stock and flow variables, Circular flow of income and expenditure in two, three and four sector model. Introduction to Business Cycles, Concept, and Applications in Managerial Decision making. Concept of national product, Variants of national product, Methods for measuring national income, and problems of measuring, Real vs nominal price indices and its applications

Unit-2
Teaching Hours:6
Theory of Employment and Keynes Determination of National Income and Multiplier
 

The classical theory of employment, Keynes's attack of classical theory, and the Keynesian theory of employment output and income*. The consumption function, its forms and factors influencing consumption function, the saving function, the investment function, the MEC schedule and rate of interest investment or government multiplier, tax multiplier, balanced budget multiplier, and transfer multiplier.

Unit-3
Teaching Hours:6
IS and LM Model
 

Product market equilibrium (IS), money market equilibrium (LM), simultaneous equilibrium in both the markets, two market equilibrium, three market equilibrium with government, four market equilibrium with the foreign sector, shift and slope in IS and LM curve, effect of monetary and fiscal policies on IS and LM.

Unit-4
Teaching Hours:5
Inflation, Unemployment, and Macro-Economic Policies
 

Inflation, measurement, types, causes effects and measures to control inflation, Philips curve, unemployment types, monetary policy, objectives, instruments, functions of money, money supply, and its components, money multiplier, high power money, and the Keynes versions demand for money, fiscal policy its objectives and instruments and budget and its implication. Market Failures/Crash.

Unit-5
Teaching Hours:7
Sustainable green economy and Recent Developments in the International Economy
 

Green Economy Concepts – Why Green Economy – Green Economy and Biodiversity- Emerging opportunities – Green economy and developing countries - Green Growth in Indian Context- India’s Green Growth Challenges- Green Growth Interventions and their Impact - Policy Implications, BoP and exchange. Economic development in emerging economies- cases about China and Eastern European countries. Possible changes in the international economy. Green Economy.

Text Books And Reference Books:

Vivek Moorthy.(2019), Applied Macro Economics Employment-Growth-Inflation, I.K.International Publishing House Pvt. Ltd, New Delhi.

Essential Reading / Recommended Reading
  1. Mankiw, N. Gregory. (2015). Principles of Macro Economics(7th ed.). New Delhi: Cengage Learning 
  2. Dwivedi, D. N. (2015). Macro Economics Theory and Policy. 4th Ed, New Delhi: Tata McGraw Hill Education Private Limited.
  3. D Souza, E. (2008). Macro Economics. New Delhi: Pearson Education.
  4. Dornbusch, R., Fischer, S., & Startz, R. (2005). Macro Economics. New Delhi: Tata McGraw Hill.
  5. Samuelson, P. A. (2012). Macro Economics. New Delhi: Tata McGraw Hill.
  6. The Wall Street Journal (http://online.wsj.com/).
Evaluation Pattern

*

MBA361H - MANAGING CONFLICTS AND NEGOTIATIONS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The course is offered as a generic elective in the fourth trimester. In this course students learn to recognize how differences and conflicting situations affect work relationships and learn strategies for responding productively and positively to these differences & resolve conflicts. The course also provides for an understanding of the process and tactics used for effective negotiations in various situations. Students get a perspective on how culture could influence international negotiations as well.

This course is designed to help students:

  • Make use of various dimensions of conflict
  • Identify the approaches of conflict resolution as a means for improving relationships at work
  • Examine the practical understanding of the process of negotiation
  • Utilize various approaches available to manage negotiations
  • Examine cross-cultural understanding to negotiation situations

Course Outcome

CO1: Identify the dimensions of conflicts

CO2: Organize information relevant for a negotiation

CO3: Recommend action for win-win negotiations

CO4: Apply cross-cultural management principles

CO5: Analyze impact of cultural dimensions

Unit-1
Teaching Hours:6
Introduction to Conflict
 

Introduction to Conflict, Nature & Types of conflict- Intra, Interpersonal, Intergroup conflicts, Sources of Conflict.Conflict resolution strategies, Improving relationships at workplace- Johari window, Transactional analysis

Unit-2
Teaching Hours:6
Introduction to Negotiation
 

Introduction to Negotiation- Nature and Concept of negotiation, Negotiation Process- Preparation- Opening Session-Bargaining -Settlement, Types of Bargaining- Distributive Bargaining, Integrative Bargaining. Thompson Pyramid Model, Gaining Leverage through Power and Persuasion - BATNA, Negotiation strategies and styles within an employment context.

Unit-3
Teaching Hours:6
Win-Win negotiations
 

International Negotiations, Negotiations with Global Customer, Managers as Negotiators- Cultural dimensions and negotiation, Holistic approach to cross cultural negotiation

Unit-4
Teaching Hours:6
Cross cultural management
 

Introduction to Cross Cultural Management- Globalization, Assessing the Global Business Environment. Culture: Dimensions of Culture, Frameworks of cultural studies, Developing Cultural Sensitivity, Culture and Management

Unit-5
Teaching Hours:6
Managing Communication across Cultures
 

Expression, Presentations and communication styles, Integrated cross cultural model of leadership. Challenging role of the Global Manager - International assignments and expatriates (Self study) 

Text Books And Reference Books:
  1. Lewicki R. J., Barry, B., &Saunders,D. M. (2019). Negotiation,8th   Edition, McGraw Hill.
Essential Reading / Recommended Reading
  1. Anandamurugan, S. (2019). Negotiation Skills. New Delhi: Global Vision Publishing House.
  2. Brien,Terry O'. (2017). Perfect Negotiation. New Delhi: Rupa Publications.
  3. Stark, P. B., & Flaherty, J. (2017). The Only Negotiating Guide You'll Ever Need: 101 Ways To Win Every Time In Any Situation. United States: Crown Publishing.
  4. Dawson, R. (2017). Secrets of power negotiating: Inside secrets from a master negotiator: updated for the 21st century (15th anniversary ed.). Pompton Plains, NJ: Macmillan.
  5. Reilly, S. (2016). Negotiating with Tough Customers: Never take no for a final answer, and other tactics to win at the bargaining table. Delhi: Jaico Publishing House.
  6. Weiss, J. A. (2016). HBR guide to negotiating. Boston: HBR Press.

 

Evaluation Pattern

Component

 

Description

Units

Total

CIA1

MCQs

1

20

CIA2

Group Assignment - Report

2

20

CIA3

Group Assignment –  Movie based Role Play

1, 2,3

20

CIA4

Book Talk

3, 4, 5

15

CIA5

MCN Pulse Survey- Report and Viva

1,2,3,4,5

20

Attendance

 

 

5

TOTAL

100

MBA361M - DIGITAL MARKETING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Developing a successful digital marketing strategy and implementation is both an art and science. It involves in-depth knowledge of dynamics of new media (Social Media, Mobile) and utilizing the right resources and marketing skills to design and launch successful customer engagement campaigns. Digital Marketing course has been designed to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns. The course also helps students gain an insight how to plan and implement Digital Marketing initiatives

Course Objectives: This course attempts to help students to understand both functional and management roles required to plan and execute effective Digital Marketing campaigns.

Course Outcome

CO1: Outline the basics of digital marketing and digital marketing plan.

CO2: Utilize the concepts of display ads and e-mail marketing in digital campaigns.

CO3: Choose the appropriate social media for achieving the objectives of the campaign

CO4: Appraise the SEO and SEM efforts of any business organization.

CO5: Explain Mobile Marketing and Web Analytics pertaining to any business.

CO6: Design and run a digital marketing campaign for a client.

Unit-1
Teaching Hours:5
Introduction to Digital Marketing
 

Digital Marketing: Origin of digital marketing; Traditional Vs Digital Marketing; Internet Users in India; Grehan’s 4Ps of digital marketing; The consumer decision journey; The P-O-E-M Framework; The digital landscape; Digital Marketing Plan.

Ethical Challenges: Frauds on the Web, Data and Identity Theft, Issue of Privacy. Information Technology Act, 2000.

Unit-2
Teaching Hours:6
Display Advertising and e-mail Marketing
 

Concept of Display Advertising; Types of display Ads; Buying Models; Display Plan; Targeting – Contextual targeting- Placement Targeting-Remarketing- Interest categories- Geographic Language Tagging; What makes a good Ad? Programmatic digital advertising; Analytics tools – viewability, on target reach, Ad fraud, Brand Health.

e-mail Marketing – Building a List- Content Strategies – e-mail newsletter – Automating e-mail marketing- Analytics

Unit-3
Teaching Hours:9
Social Media Marketing
 

How to build a successful social media strategy? Facebook Marketing- Facebook for Business-Anatomy of an Ad campaign – Adverts - Facebook Insights

Linkedin Marketing – Linkedin Strategy- Sales lead generation – Content Strategy – Linkedin Analytics – Targeting – Ad Campaign 

Twitter Marketing – Getting started with Twitter – Building a content strategy – Twitter Ads – Twitter Analytics

Instagram Marketing – Objectives – Content Strategy – Style guidelines – Hashtags – Videos- Sponsored Ads – Apps – Generate leads

Unit-4
Teaching Hours:6
Search Engine Advertising and Search Engine Optimisation
 

Why pay for Search Advertising? Understanding Ad Placement; Understanding Ad ranks; Creating the first Ad campaign; Enhancing the Ad campaigns; Performance reports. Google Adsense.

Search Engine Optimisation – How search engine works? SEO Phases; On page Optimisation; Off-page Optimisation; Social Media Reach; Maintenance

Unit-5
Teaching Hours:4
Mobile Marketing and Web Analytics
 

Mobile Advertising – Mobile Marketing toolkit – Mobile Marketing Features – Mobile Analytics 

Web Analytics – Key Metrics – Making web analytics actionable – Types of tracking codes.

Text Books And Reference Books:

Seema Gupta. (2020). Digital Marketing (2nd Ed). Tata Mc Graw Hill.

Essential Reading / Recommended Reading
  1. Kerpen, D., Berk, R., Greenbaum, M. (2019). Likeable social media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter. United Kingdom: McGraw-Hill Education.
  2. Puthussery, A. (2020). Digital Marketing: An Overview. Notion Press.
  3. Herman, J., Butow, E., Allton, M., Liu, S., Robinson, A. (2020). Ultimate Guide to Social Media Marketing. United States: Entrepreneur Press.
  4. Marshall, P., Rhodes, M., Todd, B. (2020). Ultimate Guide to Google Ads. United States: Entrepreneur Press.
Evaluation Pattern

*

MBA361S - LEADERSHIP (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course introduces the leadership concept by examining different types of leadership and theories. It enables students to manage leadership in teams by being creative and innovative. The course also discusses emerging leadership trends.

Course Outcome

CO1: Identify best qualities of effective leaders

CO2: Able to differentiate participative style of leadership with delegation and empowerment

CO3: Appraise the current status of working in team and able to apply various team building activities

CO4: Determine skills for leadership development

CO5: Discuss the emerging future leadership trends

Unit-1
Teaching Hours:6
Introduction to Leadership
 

Leadership: Definition, The nature of Leadership, Manager vs Leaders, Traits of good leaders and followers, Effective leadership behaviors, level of conceptualization 

Participative Leadership and Empowerment: Participative Nature, Normative decisions framework, Delegation, Motivation and Empowerment, Consequences of empowerment, Facilitating conditions for empowerment. 

Unit-2
Teaching Hours:6
Transformational Leadership and Adaptive Leadership
 

Concepts of power and authority, Influence processes, Power types and sources, Power acquisition – Social exchange theory, Strategic contingency theory. Consequences of Position and Personal power, Influence tactics and its usage and effectiveness.

Leader as change and Transformation agent: Leading change – coaching and mentoring. Transactional, transformational, level five leaders and Servant leadership Theory. Charismatic Leadership        

Early contingency theories of effective leadership: Contingency approaches - Fiedler’s contingency model, Situational leadership, Path-Goal theory and Decision-Making theory.

Unit-3
Teaching Hours:6
Leadership in Teams and strategic Leadership in Organization
 

Nature of teams and determinants of team performance - Self Directed Teams/Self-Managed Teams- Virtual Teams. Leadership in teams, procedures for facilitating team learning- Managing Strategy in VUCA World, , Ethical leadership, Gender and leadership, Women Leadership,  Multicultural leadership, Managing leadership diversity.

Unit-4
Teaching Hours:6
Creativity, Innovation and Leadership development
 

Skills for leadership – Coaching, Mentoring, Communication, Conflict resolution, Creativity, Innovation; Characteristics of creative leaders, Methods to manage creative workers.

Nature of leadership development, SWOT Analysis, Leadership development through self-development and self-discipline, Types of leadership development and training programs.

Unit-5
Teaching Hours:6
Emerging Leadership trends
 

Emerging Leadership Styles of future, Scenario Analysis for leaders, Agile Leadership, Entrepreneurial Leadership, Digital Leadership- Scope, importance, benefits, digital leadership skills.

Text Books And Reference Books:
  1. Yukl, G., Gardner, W. L., & Uppal, N. (2019). Leadership in Organizations, 9th Edition. Pearson.
  2. Dubrin, A.J. (2016). Leadership, Research findings, Practice and Skills, 8th Edition. Cengage Learning.
Essential Reading / Recommended Reading
  1. Daft, R. L. (2018). Leadership Experience, 7th edition. Cengage Learning.
  2. Northouse, P. G. (2021). Leadership: Theory and practice, 8th Edition. Sage Publications.
Evaluation Pattern

*

MBA362B - ARTIFICIAL INTELLIGENCE FOR MANAGERS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

The origins of Artificial Intelligence (AI) can be traced to the seminal work done by Alan Turing during the World War. Artificial Intelligence has come a long way since then and currently impacts all areas of our lives.  Advances in computing power have made the application of brute force to AI feasible, e.g., machine learning. This Generic Elective course in the third trimester provides an insight into Artificial Intelligence, Machine Learning, and Robotic Process Automation (RPA).

Course Objectives: 

At the end of the course, a student should be able:

  1. To Apply the Fundamentals, and Economics of Artificial Intelligence (AI)
  2. To Make use of the role of AI systems as agents 
  3. To Experiment with potential applications suitable for RPA based on domain knowledge
  4. To Examine appropriate machine learning and deep learning techniques to solve business problems
  5. To Discuss the ethical perspective while developing AI applications.

Course Outcome

CO1: Apply the Fundamentals and Economics of Artificial Intelligence (AI)

CO2: Make use of the role of AI systems as Agents

CO3: Experiment with potential applications suitable for RPA based on domain knowledge

CO4: Examine appropriate machine learning and deep learning techniques to solve business problems

CO5: Discuss the ethical perspective while developing AI applications.

Unit-1
Teaching Hours:3
Introduction to AI
 

Introduction to AI; History and evolution of AI; Why AI now? Economics of AI: Prediction Machines.

Unit-2
Teaching Hours:5
Foundations of AI
 

Intelligent agents; Uninformed search, Heuristic search; adversarial search, game playing

Unit-3
Teaching Hours:4
Robotic Process Automation
 

Robotic Process Automation; Cognitive AI.

Unit-4
Teaching Hours:14
Machine Learning
 

Supervised Learning: Basic concepts, Classification; Artificial Neural Networks

Unsupervised Learning: Clustering, Association

Applications of Deep learning concepts.

Unit-5
Teaching Hours:4
Future of AI
 

Future and Ethics of AI.

Text Books And Reference Books:
  1. Taulli, T. (2019). Artificial Intelligence Basics. Apress
  2. Agarwal, A., Gans, J. & Goldfarb, A. (2018). Prediction Machines, Harvard Business Review Press.
Essential Reading / Recommended Reading
  1. Russell, S., Norvig, P (2010) Artificial Intelligence: A Modern Approach (3rd ed.). Prentice Hall.
  2. Tacker, J. (2020) The Age of AI: Artificial Intelligence and the future of Humanity, Zondervan.
  3. Daugherty, Paul R., Wilson, H. J., Human+Machines Reimagining Work in the Age of AI.
  4. Ertel, W. Introduction to Artificial Intelligence. Springer.
Evaluation Pattern

*

MBA362EI - ENTREPRENEURIAL FINANCE (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

Without finance, no business can start or sustain. Hence, this course will equip students to understand the various aspects of raising finance for the new enterprises.

Course Outcome

CO1: Define the relation between entrepreneurial finance and value creation in a business.

CO2: Identify the sources of finance for new ventures.

CO3: Analyze the financial performance of an entrepreneurial initiative.

CO4: Evaluate an entrepreneurial perspective on management of short-term funds

CO5: Compare and contrast the VC/PE industry across the world

Unit-1
Teaching Hours:5
The Entrepreneurial Environment
 

Role of Finance in Entrepreneurship Developing the Business Idea Financial Testing of the Business Model, Organizing and Financing a New Venture

Unit-2
Teaching Hours:10
Creating and Recognizing Venture Value
 

Evaluating the Operating and Financial Performance, Projecting Financial Statements, Securities Law Considerations in Obtaining Venture Financing, Venture Capital Valuation Methods, Valuing Early-Stage Ventures 

Unit-3
Teaching Hours:8
Structuring Finances for Growing Ventures
 

Cost of Capital Considerations for Ventures, Alternate Sources of Financing for Ventures: Angel Investors / Private Equity Finance / Venture Capital, structuring deals, Determinants of Enterprise Value, Preventing Venture Sickness, Overview of tax Regime

Unit-4
Teaching Hours:5
Exit and Turnaround Strategies
 

Harvesting the Business Venture, Investment IPO Process and Issues Listing on SME Exchange: Requirements and Regulations, Turnaround Opportunities in Financially Troubled Ventures

Unit-5
Teaching Hours:2
Development and Growth of VC/PE Industry
 

Comparison of VC/PE Industry between developed vs developing nations, growth of VC/PE industry and trends, etc.

Text Books And Reference Books:

Leach, J., & Melicher, R. Entrepreneurial finance. Nelson Education

Essential Reading / Recommended Reading
  1. Stancill, J.M. Entrepreneurial Finance, Thomson South Western: Ohio
  2. Smith, J.K, and Smith, R.L. Entrepreneurial Finance, John Wiley: New Jersey
Evaluation Pattern

*

MBA362F - FINANCE THROUGH FILMS (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This course will familiarise students with the functioning of the capital markets and money markets. It also intends to give a good knowledge about the financial systems, products, services and financial institutions. Students will gain insights on the role of regulations and regulators for the smooth and efficient functioning of the financial system. All these concepts will be described through contemporary global events that are reflected in some of the films chosen to support the pedagogy of this course. Importance of ethics in finance will be highlighted throughout the course.

Course Outcome

CO1: Understand the structure of capital markets and money markets.

CO2: Analyse the functioning of financial systems.

CO3: Review the regulatory framework in financial markets.

CO4: Appraise the ethical dimensions of actions from market participants.

CO5: Evaluate performance of different markets at a basic level.

Unit-1
Teaching Hours:6
Overview of Financial Systems and markets
 

Financial Institutions, products, services, overview of Indian capital markets, primary market and its role, Initial Public Offerings, secondary market and it role, Equity and Debt market structures, trading on stock exchanges money markets, Call money market, Commercial paper market, Commercial bill market, Certificate of deposit (CD), Treasury bills, Sovereign Securities market, Credit rating agencies

Unit-2
Teaching Hours:4
Regulations in the Indian Financial System
 

Analysis of regulatory environment and framework

SEBI and its framework on regulating capital markets, insider trading, LODR

Unit-3
Teaching Hours:8
Financial systemic collapses and remedies
 
  • Bubbles in markets - 
  • Indian securities scam 1992
  • Asian crisis 1997
  • Financial crisis of 2008
  • Actions of different markets players, 
  • Role of credit rating agencies
  • Regulatory intervention
Unit-4
Teaching Hours:6
Loopholes in financial systems and ramifications
 

Insider trading, Rogue trading, loop holes in traditional and shadow banking system, ponzi scheme

Unit-5
Teaching Hours:6
Wealth creation strategies during market crisis
 

Distressed investing

Investment strategies for crisis times, Deep value investing approach

Text Books And Reference Books:

*

Essential Reading / Recommended Reading

Shortlisted Films for this course

  1. The Big Short
  2. Inside Job
  3. Too Big to Fail
  4. Margin Call
  5. Wall Street
  6. Wall Street: Money Never Sleeps
  7. Rogue Trader
  8. The Wolf of Wall Street
  9. Enron – The Smartest Guys in the Room
  10. The Big Bull
  11. Bad Boy Billionaires
  12. The Pursuit of Happyness
Evaluation Pattern

*

MBA362L - ENTERPRISE RESOURCE PLANNING (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:3
Max Marks:100
Credits:3

Course Objectives/Course Description

 

This is a generic elective paper offered in third trimester of MBA degree. The subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization with its integrated approach on appropriate implementation of Enterprise Resource Planning Systems like SAP and Open Source ERPs. The concepts learnt in this field are applicable to all specializations including, Marketing, Human Resources, Finance, Business Analytics, Lean Operations and Systems, and also in other fields.

Course Objectives: 

This course subject enhances the level of practical knowledge about ERP and develops an understanding of management of various functions and processes in an organization. The objectives are:

  1. Communicate the relevance and evolution of modern Enterprise applications.
  2. Convey an understanding of the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.
  3. Explain the ERP Lifecycle challenges and success factors.
  4. Inform the latest trends in Enterprise Applications.
  5. Guide the configuration of the business processes in open source ERP and SAP.

Course Outcome

CO1: Identify the relevance and evolution of modern Enterprise applications.

CO2: Examine the basic concepts of Process Mapping and Business Process Reengineering in an ERP context.

CO3: Identify the ERP Lifecycle challenges and success factors.

CO4: Apply the latest trends in Enterprise Applications.

CO5: Build and configure business process in open source ERP.

Unit-1
Teaching Hours:8
ERP Introduction, Technology & Functional Modules
 

Introduction, Evolution from MRP to ERP, Need for an ERP, Essentials, Advantages and Risks: ERP Architecture, System Landscape, RDBMS, Configuration, Customisation: Functional Modules of ERP; Manufacturing/SCM, Sales & Distribution, HR, Finance; CRM, SRM.

Unit-2
Teaching Hours:5
Business Process Redesign and Mapping
 

Business Function & Processes, Cross Functional Processes, Functional departments in a Business, Business Process Reengineering, Process mapping.

Unit-3
Teaching Hours:6
ERP Life Cycle: Selection an Implementation
 

Pre-implementation tasks/Readiness for ERP, Requirements definition/analysis, Cost Benefit Analysis/ERP Costs, ERP Life Cycle: Package Selection, ERP Transition Strategies,  ERP Implementation Strategies, methodologies  and challenges, ERP implementation lifecycle,  Vendors and Consultants, Training & Education, Data Migration, Post Implementation activities, Success & Failure factors of ERP implementation, Testing and Users, Operation & Maintenance of an ERP system, Measurement of the performance of ERP system.

Unit-4
Teaching Hours:3
ERP Market and Trends
 

ERP Market Share Analysis, Popular ERP Package Vendors, Cloud based ERP, Mobility, Business Intelligence and Analytics, Geographic Information systems (GIS), OLAP, Security Systems for ERP, Enterprise Application Integration, ERP and e-Business, Open Source ERP.

Unit-5
Teaching Hours:8
ERP Packages
 

SAP as a ERP Package - S&D Module, Odoo as an Open Source ERP Package/ERPSim.

Text Books And Reference Books:
  1. Bradford, Marianne. Modern Erp: Select, Implement and Use Today’s Advanced Business Systems. Morrisville, NC: Lulu, 2015. Print.
  2. Leon, Alexis. Enterprise Resource Planning. (Fourth Edition) New Delhi: McGraw-Hill Education (India) Pte Ltd, 2019. Print.
Essential Reading / Recommended Reading
  1. Monk, Ellen & Wagner, Bret. Concepts in Enterprise Resource Planning (3rd Edition), 2011.
  2. Leon, Alexis. ERP Demystified. , 2014. Print.
  3. Ray, Rajesh. Enterprise Resource Planning-Text & Cases. McGraw-Hill Education (India) Pte Ltd, 2011. Print.
  4. K. Ganesh & Sanjay Mohapatra & S. P. Anbuudayasankar & P. Sivakumar, "Enterprise Resource Planning," Management for Professionals, Springer, edition 127, number 978-3-319-05927-3, August. 2014. 
Evaluation Pattern

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