Syllabus for
Bachelor of Business Administration (Honours)
Academic Year  (2023)

Financial Management is an introductory core course that is offered with the intent to equip the students with the basic knowledge of finance theory and its application to develop relevant financial strategies pertinent to profit-seeking organisations. The theme of financial management is structured around three decision-making financial areas: Investment- long term as well as working capital, Financing and Dividend policy. This imbibes students with analytical and decision-making skills in managing finance through the application of theoretical questions and practical problems.

Course Objectives:

CO1: To understand the basics of the finance function and the concepts of financial management

CO2: To apply the knowledge in financial decisions

CO3: To develop analytical skills to identify financial management problems and solve them.

CO4: To analyse the relationship among capital structure, cost of capital, dividend decisions, and value of the business.

CO5: To assess a firm’s requirement for long-term assets by applying capital budgeting techniques.

Meaning of finance and financial management, Types of finance – public and private finance , classification of private finance – personal finance, business finance and finance of non-profit organization Importance and Scope of financial management, Approaches to finance function Relationship of finance with other business functions, Objectives of financial management – profit maximization and wealth maximization - merits and criticisms Financial decisions, Internal relation of financial decisions, Factors influencing financial decisions Functional areas of financial management, Functions of a finance manager.

Course Description: Human Resource Management course provides an overview of the HR function covering the entire gamut of operations related to the employee life cycle management. The course focuses on providing the basic understanding of HR processes and practices followed in a business organisation. It orient learners towards understanding of various HR functions such as recruitment and selection, training and development, performance management system, compensation management, contemporary issues and trends in human resource management.The course meets the national and local context of people management and enables students to have a global perspective on Human resource management practices

Course Objectives:

• To develop understanding of conceptual foundations of HRM
• To understand the processes and practices in HR functions
• To explain important labour laws and its implications
• To identify contemporary trends and challenges in the field of HRM
• To assess the application of appropriate HR intervention in conjunction with organization need.

Marketing is a particularly stimulating subject for learners since its practical application is visible every day. Old rules of marketing are no longer useful to those who want to influence these new consumers’ choices. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of marketing and takes them deeper into the world of marketing.

Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

This, as a basic course on Indian Financial System, discusses the fundamental concepts andvarious aspects in and about the financial system in general and the Indian financial system inparticular. This course also covers various components or organizations of the Indian financialsystem,namelyfinancialmarkets,financialinstruments,financialintermediaries/institutions, financial services, and financialregulators and the linkagesbetween them, along with the recent development and changes in the Indian Financial System.Thus,thiscourseasapartofbachelorprograminbusinessadministration(BBAH)provides cutting-edge fundamentalknowledgeinthefrontiersof the financialsystemrequired for budding professionals in theareasoffinancialmarkets,financialinstitutions,financialservices,andfinancialregulators.

To develop the knowledge of the learner on how thefinancial system of India is organized

Toenrichtheunderstandingofthelearnersinmoneymarket and capital market instruments and their operations

Toequipthestudentsinunderstandingthefunctionsof various financial institutions

Todevelopthelearnerswith an overall understanding of the basics of different financial services

To generate awarenessofthevariousregulatorybodiesintheIndianfinancialsystem.

 This course provides the knowledge base for understanding the principles, concepts, tools and techniques of business analytics for effective decision making by creating insights from data. The primary objective is to provide a framework for gaining an insight to visualization of business analytics. The course will also provide insights to predictive modelling techniques and application of analytics in various management functional areas.

Course Objectives:

1. To introduce Analytics as a tool for Business Decision Making

2. To Analyse the theory and concepts of Business Analytics. 

3.  To give an insight into data and its characteristics.

4.  To understand the descriptive and predictive models of data analytics.

5.  To apply the analytical techniques in various management functional areas and find solutions to realistic business problems and establish ethical decision-making in ambiguous situations

This course covers the fundamentals of sports marketing, including branding, sponsorship, advertising, and event management. Students will learn about the unique challenges and opportunities of marketing sports teams, athletes, and events, and explore strategies for engaging fans and building lasting relationships with audiences. Case studies and hands-on projects provide practical experience in the field.

This course provides an overview of public relations, including the various types of media relations, and crisis management. Students will learn the principles and strategies used in the industry to plan and execute successful public relations campaign.

Course Objectives:

1. Understand the importance of public relations in promoting an organization's brand and reputation
2. Plan and manage successful public relations campaigns
3. Develop and implement effective media relations strategies
4. Understand crisis management techniques and strategies
5. Analyze and evaluate the success of public relations campaigns

This course covers the various stages in the growth and development of banking in India to its present status, relationship between banker and customer, legal status of banks as a paying banker and collecting banker and principles and procedures for sanctioning of loans. It also covers the modern services rendered by the commercial banks. This course also covers the principles of insurance as well as different types of insurance such as life, general and different types of general insurances in detail and with practical approach

·       To prepare the students with the growth and development of banking industry in India, the changing dimensions of banking services. 

·       To understand the legal aspects of the relationship between banker and customer, negotiable instruments, paying banker and collecting banker

·       To appraise loan sanctioning procedures and also the various modern banking services. 

·       To familiarize the learners with the insurance business in general and life insurance and various insurance product and 

To familiarize different types of general insurance business.

This course covers the fundamental concepts and various aspects in and of cost as well as management accounting. This course discusses how to prepare cost sheet, costing for materials, labour cost and overheads. This course also talks about financial statement analysis using various tools like comparative and common size Income Statements and Balance Sheet, Trend Analysis, Ratio Analysis, Cash Flow Statement, Budgets and Budgetary Control. It also throws some light on Management Reporting in general. And thus this course as a part of Business administration programme provides fundamental knowledge and basic understanding on various methods, tools and techniques of cost and management accounting helpful for financial decision making required for a budding professional in the domain of accounting and finance.

·       To familiarize the learners with the basic concepts and processes used to determine product costs.

·        To make known the students in ascertaining Material, Labour and Overhead cost

·       To enrich the knowledge of the learners in knowing and applying various tools like ratio analyis, cash flow statemet, marginal costing for analysing the financial statements for managerial information

·       To provide with the basic understanding of budgetary control

Definitions, features, objectives, functions, scope, advantages and limitations. Relationship and differences between Cost accounting, Management accounting and Financial accounting.  Cost Concepts-Cost classification – Elements of cost - Preparation of cost sheet and quotation

Course Description: From the perspective of a country's economic development, entrepreneurship is a

necessary ingredient for stimulating economic growth and employment opportunities. In the developing

world, successful small businesses are the primary engines of job creation & income growth. In this

direction, this course on entrepreneurship development, educates an individual about the efforts taken by

the government broadly to encourage entrepreneurship.From the perspective of development of an individual’s entrepreneurial ability, entrepreneurship education becomes critical as the goal of the course is to help the youth start to think about what dreams or

ideas they have and how they can develop and fulfil them. It is also a way to learn how to interact and

cooperate with other people, be creative and find tools for how to develop themselves and their ideas. The

course aims to motivate an individual to take up an entrepreneurship to attain self-reliance and growth.

Course Objective:

To demonstrate an understanding of the need for entrepreneurship development.

2. To identify critical success factors for taking up entrepreneurship

3. To evaluate factors influencing the entrepreneurial activities in different contexts.

4. To analyze functional strategies required for entrepreneurial success

5. To develop business plans for entrepreneurial opportunities

CLO1. Demonstrate an understanding of the need entrepreneurship development

CLO2. Identify Critical success for taking up entrepreneurship

CLO3. Evaluate factors influencing   the entrepreneurial activities in different contexts

CLO.4 Analyze functional strategies required for entrepreneurial success

CLO5. Develop business plans for entrepreneurial opportunities

 Evolution of the Concept of Entrepreneurship; Theories of Entrepreneurship- Innovation Theory, Harvard

School Theory, Theory of High Achievement, Theory of Profits, Theory of Adjustment of Price-

Entrepreneurship Today; Difference Between a Manager and an Entrepreneur; Models of Entrepreneurial

Development; Types of Entrepreneurs; Intrapreneurship; Women Entrepreneurship-Women Enterprises-

Challenges Faced by Women Entrepreneurs; Entrepreneurial Competencies-Types and importance;

Mobility of Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational Mobility; Entrepreneurship

in Family Owned Businesses and Non Family Owned Businesses; Challenges & Obstacles faced by

Entrepreneurs; Factors influencing Entrepreneurship-Socio-Cultural, Economic, Political Technological &

Global factors; Business Climate in India for entrepreneurship; Creating Favorable Conditions for the

growth of entrepreneurship in India; Capacity Building for Entrepreneurs.

Hisrich, Robert D, Manimala, J. Mathew, Peters, Michael P. and Shepard, Dean A, (2015).

Entrepreneurship. New Delhi: Tata-McGraw-Hill.

● Gupta, C.B., & Srinivasan, N.D. (2012) Entrepreneurship Development, New Delhi:Sultan Chand & Sons.

Research in common parlance refers to a search for knowledge in any stream or discipline, finding solutions or inputs for questions raised.  Students will be provided with basic concepts of research and its process. The course focuses on inculcating research culture among students through hands-on learning experiences. This course will equip the students with the required skill sets for identifying, analysing and interpreting business problems. This process will help in informed business decision-making. The course is designed to provide experiential learning in all the modules.

Course Objectives:

• To understand the concepts, tools and terminologies used in the research world.
• To identify the methods best suited for investigating different types of problems and questions.
• To demonstrate hands-on experience with different tools used in research
• To construct research questions that are based on and build upon a critical appraisal of existing research;
• To develop a research design and analysis of the results, to provide suggestions based on research findings.

Information systems (IS) are vital organizational resources and constitute an integral part of managerial decision making. It is important to understand how managers can effectively utilize IS to achieve organizational goals. Accordingly, the objective of this course is to train students to identify and resolve managerial issues surrounding the use of IS in organizations. The purpose of this course is to provide the fundamentals associated with the information systems in a business perspective. These fundamentals are business concepts in which the influence of information systems has made some change or brought in new concepts. The course also gives insights on current technology that aids business decision making

Course Description: Legal framework is an important constituent of any business undertakings in general and of company form of business entities in particular. No corporate entity can effectively function and survive without meeting its legal obligation. In addition to these, concepts, theories and best practices relating to Corporate Governance are perhaps the most significant and all-pervasive amongst various legal formalities. In this background, a course titled ‘Company Law and Corporate Governance’ is introduced in BBA programme. This course is structured to introduce provisions of Company Law in India and Corporate Governance practices. It covers the requirements of Companies Act, 2013 with respect to Formation, Managing and Winding up of a Company. In addition, it also deals with various theories and practices of Corporate Governance based on recommendations of various Committees. It also deals with Internal Control System and Disclosure and Reporting Requirements of a company.

Course Objectives:

• To introduce the learners to Companies Act 2013 along with the history and development of company laws in India
• To import knowledge on nature, types and formation of company of joint stock companies in India as per Companies Act 2013
• To facilitate the students in knowing the rules and regulations relating to management of company.
• To enable the students to know rules and regulations relating to winding up of company.
• To familiarize the learners with evolution and need for corporate governance including various theories of Corporate Governance and recommendations of various Committee.
• To make the students to understand Internal Control System, Disclosure and Reporting Requirements. 

Course Description:This course deals with the various forms of financial products that are helpful in providing finances to social finance stakeholders. It also helps to understand the role of microfinance in the social finance area. It enables the students to know how companies in the social sector create sustainable social value while working profitably. This course provides scope for gaining benefits from the innovations in the field of social finance. It helps to develop skills needed for using crowdfunding.

Course Objectives: The course will help students understand the concept of impact investing and shift the focus of young entrepreneurs’ for-profit business model to social entrepreneurship. This course will provide a comprehensive framework to students on social issues and try to come up with innovative business ideas that have a strong social mission embedded in their business operations. Thus to create “market ready” social enterprises.

Knowledge Application refers to the ability to use learned material in new and concrete situations. This may include the application of such things as rules, methods, concepts, principles, laws, and theories. Learning outcomes in this area require a higher level of understanding than those of comprehension.

Course Description:

An Organization consists of different departments and processes. Managers at all level must understand how a company’s departments and processes “fit” together to achieve its goal. It focuses on all the functional areas of business and presents a cohesive strategic management model from a strategic perspective. The subject provides an insight on the strategy adopted by the companies in response to environmental change. The course provides a comprehensive and integrated presentation of current strategic management thinking in a clear and succinct format.

Course Objective:

·       To learn the fundamentals of strategic management using the case method.

·       To understand the fundamental principles & interrelationships among business functions such as: R & D, Production, Marketing, Customer Service, finance, human resources and Information Technology

·       To understand the interrelationships of business to individuals, other organizations, government and society.