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Dr KERENA ANAND

MBA, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Visvesvaraya Technological University 2019
PG MBA University of Pune 2005
Degree BE Bangalore University 2002
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Green marketing as a sustainable strategy: Study on understanding factors influencing consumer buying behavior on green products aWEshkar Refereed Research Journal 02-Sep-2020 27 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KERENA ANANDKAVITHA R GOWDA
Title of Article Green marketing as a sustainable strategy: Study on understanding factors influencing consumer buying behavior on green products
Name of Journal aWEshkar Refereed Research Journal
Volume No 27
Issue No 2
Page No
URL https://www.welingkar.org/we-research-mumbai
Date of Publication 02-Sep-2020
2 Parle Products: The Journey of Budget Brand Toward Premiumization Business Perspectives and Research 01-Jun-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTY,KERENA ANANDRAGHAVENDRA A N
Title of Article Parle Products: The Journey of Budget Brand Toward Premiumization
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No
URL https://journals.sagepub.com/eprint/B9R34QIA7QX5DZKNRXR6/full
Date of Publication 01-Jun-2020
3 Old Monk: The Resurrection of a Heritage Brand Business Perspectives and Research 03-Feb-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTY,DILIP CHANDRA SKERENA ANAND
Title of Article Old Monk: The Resurrection of a Heritage Brand
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No
URL https://www.scopus.com/sourceid/21100865028
Date of Publication 03-Feb-2020
4 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 volume 17 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KERENA ANAND,NAGENDRA B VSIVAKANTHA SETTY
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No volume 17
Issue No 04
Page No
URL
Date of Publication 02-Dec-2019
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Conference Proceedings Future of work , workforce and workplace Green Marketing as a Sustainable Strategy:Study on Understanding Factors Influencing Consumer Buying Behavior on Green Products 978-81-943641-5-3 Jan 2020

Additional information

Type of Book Conference Proceedings
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) KERENA ANAND,KAVITHA R GOWDA
Title of Book Future of work , workforce and workplace
Title of Book/Chapter/Article/Case Study) Green Marketing as a Sustainable Strategy:Study on Understanding Factors Influencing Consumer Buying Behavior on Green Products
Month/Year Jan/2020
ISBN 978-81-943641-5-3
Pages 135 - 135
Publishing Company/Institution Excel India Publisher
Level National publisher
2 Conference Proceedings Smart Marketing In The Digital Age Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SIVAKANTHA SETTY,NAGENDRA B V,KERENA ANAND
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 137
Publishing Company/Institution Emerald Publishing
Level International publisher
3 Conference Proceedings Smart Marketing In The Digital Age Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SIVAKANTHA SETTY,NAGENDRA B V,KERENA ANAND
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Selling the Past: The Impact of Brand Heritage on Customer Perceived Value
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 34
Publishing Company/Institution Emerald Publishing
Level International publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter COGNOSCO Tanishq: Brand Activism Gone Wrong? 20/11/2020 Christ University National
2 Conference Presenter COGNOSCO Kangana Ranaut: Brand Ambassador or Brand Destroyer 20/11/2020 Christ University National
3 Conference Presenter International Conference on Future of Work, Workforce & Workplace Green Marketing as a Sustainable Strategy: Study on understanding factors influencing Consumer Buying Behaviour on Green Products 13/01/2020 Welingkar Institute of Management Development & Research International
4 Conference Presenter Seventh AIMS International Conference on Management Empirical Investigation into Customer Perception Towards Brand Premiumisation 02/01/2020 IIM Kozhikode International
5 Conference Presenter Eighth National Conference On Case Studies OLD MONK: The Resurrection of a Heritage Brand 16/08/2019 Christ University National
6 Conference Presenter Eighth National Conference On Case Studies Parle Products: The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
7 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 26/07/2019 IIM Indore International
8 Conference Presenter IIMI-NASMEI Summer Marketing IS Conference 2019 Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 26/07/2019 IIM Indore International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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