| 1 |
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision |
Vision-The Journal of Business Perspective |
23-Oct-2019 |
23 / 4 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
TIJO THOMAS,NAVELI SINGH ,AMBADY K.GTIJO THOMAS |
| Title of Article |
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision |
| Name of Journal |
Vision-The Journal of Business Perspective |
| Volume No |
23 |
| Issue No |
4 |
| Page No |
|
| URL |
https://doi.org/10.1177/0972262919867509 |
| Date of Publication |
23-Oct-2019 |
|
| 2 |
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model |
Vision; Journal of Business perspective |
01-Aug-2019 |
23 / 3 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
TIJO THOMAS,JOHNEY JOHNSONTIJO THOMAS |
| Title of Article |
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model |
| Name of Journal |
Vision; Journal of Business perspective |
| Volume No |
23 |
| Issue No |
3 |
| Page No |
|
| URL |
https://journals.sagepub.com/doi/full/10.1177/0972262919850922 |
| Date of Publication |
01-Aug-2019 |
|
| 3 |
What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements |
Indian journal of marketing |
01-Aug-2018 |
48 / 8 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
TIJO THOMAS,DR. JOHNEY JOHNSONTIJO THOMAS |
| Title of Article |
What is beautiful is good : An evaluation of effectiveness of attractiveness in celebrity endorsements |
| Name of Journal |
Indian journal of marketing |
| Volume No |
48 |
| Issue No |
8 |
| Page No |
|
| URL |
http://www.indianjournalofmarketing.com/index.php/ijom/article/view/130538 |
| Date of Publication |
01-Aug-2018 |
|
| 4 |
The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit |
Vision: journal of business perspective |
20-Oct-2017 |
21 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
TIJO THOMAS,JOHNEY JOHNSONTIJO THOMAS |
| Title of Article |
The impact of celebrity expertise on advertising effectiveness: the mediating role of celebrity brand fit |
| Name of Journal |
Vision: journal of business perspective |
| Volume No |
21 |
| Issue No |
1 |
| Page No |
|
| URL |
http://journals.sagepub.com/doi/full/10.1177/0972262917733174 |
| Date of Publication |
20-Oct-2017 |
|
