Faculty

Profile

Dr BARKATHUNISSA A

MBA, MPhil, PhD
ASSISTANT PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2017
MPhil MPhil Madurai Kamaraj University 2007
PG MBA Bharathiar University 1997
Degree BSc Bharathiar University 1995
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru International journal of advanced science and technology 26-Apr-2020 29 / 05 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ADISHESHA SAIRAM K ,BARKATHUNISSA ABARKATHUNISSA A
Title of Article Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 05
Page No
URL http://sersc.org/journals/index.php/IJAST/article/view/11148
Date of Publication 26-Apr-2020
2 A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice International journal of advanced science and technology 26-Apr-2020 29 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KARTHIK SANTHANARAJ,BARKATHUNISSA ABARKATHUNISSA A
Title of Article A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 5
Page No
URL http://sersc.org/journals/index.php/IJAST/article/view/11612
Date of Publication 26-Apr-2020
3 Service Recovery -A Promising Strategy for Customer Loyalty International journal of science and research 10-Feb-2016 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) A KUMUDHA,BARKATHUNISSA ABARKATHUNISSA A
Title of Article Service Recovery -A Promising Strategy for Customer Loyalty
Name of Journal International journal of science and research
Volume No 5
Issue No 2
Page No
URL
Date of Publication 10-Feb-2016
4 A Study On the Impact of Service Quality Towards Customer Loyalty International journal in management and social science 17-Aug-2015 3 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) A. KUMUDHA,BARKATHUNISSA ABARKATHUNISSA A
Title of Article A Study On the Impact of Service Quality Towards Customer Loyalty
Name of Journal International journal in management and social science
Volume No 3
Issue No 8
Page No
URL http://www.ijmr.net.in
Date of Publication 17-Aug-2015
5 Effective Complaint Management strategy -An approach towards six sigma International journal of Engineering science invention 12-Aug-2015 4 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) A. KUMUDHA,BARKATHUNISSA ABARKATHUNISSA A
Title of Article Effective Complaint Management strategy -An approach towards six sigma
Name of Journal International journal of Engineering science invention
Volume No 4
Issue No 8
Page No
URL www.ijesi.org
Date of Publication 12-Aug-2015
6 A Study on the Buying Behaviour of consumer at apparel retail outlets in Bangalore GE-International journal of management research 17-Nov-2014 2 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) A.KUMUDHA,BARKATHUNISSA ABARKATHUNISSA A
Title of Article A Study on the Buying Behaviour of consumer at apparel retail outlets in Bangalore
Name of Journal GE-International journal of management research
Volume No 2
Issue No 11
Page No
URL
Date of Publication 17-Nov-2014
7 A study on CRM Practices in Apparel retail sector in Bangalore International Journal of Science and Research 13-Nov-2014 3 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) A KUMUDHA,BARKATHUNISSA ABARKATHUNISSA A
Title of Article A study on CRM Practices in Apparel retail sector in Bangalore
Name of Journal International Journal of Science and Research
Volume No 3
Issue No 11
Page No
URL
Date of Publication 13-Nov-2014
8 A study on the customers perception about the growth of retail industries in Bangalore International journal of application or innovation & management 14-Oct-2014 3 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KUMUDHA.A,BARKATHUNISSA ABARKATHUNISSA A
Title of Article A study on the customers perception about the growth of retail industries in Bangalore
Name of Journal International journal of application or innovation & management
Volume No 3
Issue No 10
Page No
URL
Date of Publication 14-Oct-2014
9 Blue ocean marketing-A promising strategy International journal of management & information Technology 12-Nov-2013 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) BARKATHUNISSA A,KUMUDHABARKATHUNISSA A
Title of Article Blue ocean marketing-A promising strategy
Name of Journal International journal of management & information Technology
Volume No 7
Issue No 1
Page No
URL
Date of Publication 12-Nov-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter The Last Generation: The decline of the Channapatna wooden toy industry The Last Generation: The decline of the Channapatna wooden toy industry 07/11/2020 Christ university-NCR International
2 Conference Presenter Connaissance 2020 A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products. 20/02/2020 Christ University National
3 Seminar Presenter connaissance 2020 A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users. 20/02/2020 Christ University National
4 Conference Presenter international conference on value driven marketing A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region. 18/10/2019 SDMIMD International
5 Conference Presenter International Conference on Disruptions in Buiness and millennials at the workplace Smart cities-An emerging paradigm towards Disruptive innovation. 12/10/2019 krupanidhi school of management International
6 Seminar Presenter NATIONAL SEMINAR IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0) 03/09/2019 PSGR KRISHNAMMAL COLLEGE FOR WOMEN National
7 Conference Presenter Eighth National Conference on Case Studies CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER 16/08/2019 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Chinese Whispers: A teaching case study of how chinese wooden toys are destroying the chanapatna wooden toy industry and the livelihood of its artisans. National conference on case studies 16/08/2019 Christ (Deemed to be) university
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 A study on the challenges faced by Toy Manufactures in chennapattna. AkkaRaju Sailesh chandra Christ University January 2018
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 certification by illinois courseera International 13/06/2020
2 Workshop on Data Analytics and visualization using Tableau christuniversity Institutional 28/02/2020
3 management development program christuniversity National 16/01/2020
4 qualityimprovement programme Academic staff college 20/05/2019
5 Faculty Development programme on Blended MOOCS in MANAGEMENT education IIM-Bangalore National 23/02/2019
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BEST FACULTY AWARD Awarded as Best faculty based on the students feedback and Heads consensus. INSTITUTE OF MANAGEMENT,CHRIST UNIVERSITY 23 September 2018
1 Best Paper Award presented a paper and won the Best paper Award in CONNAISSANCE 2019 CHRIST UNIVERSITY 01 March 2019

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