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Dr JACOB JOSEPH K

MA, MBA, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD NIMS University 2016
PG MBA Pondichery University 2008
Others MA University of Kerala 1995
Degree BA Mahatma Gandhi University 1991
Sl.No. Title Name of Periodical Periodicity Date
1 Impact of Humour in advertising: A study based on Zoo-Zoo advertisement of Vodafone Global Journal of Management and Entrepreneurship Biannual 04/04/2014
2 Making Sense of Hopla The Sunday Indian -
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Usage of Coupon Codes and Customers' Coupon Code preferences in online shopping portals for Apparels International Journal of Emerging Technologies and Innovative Research 31-Dec-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,SHIREESHA A REDDYJACOB JOSEPH K
Title of Article Usage of Coupon Codes and Customers' Coupon Code preferences in online shopping portals for Apparels
Name of Journal International Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/indexingfb.php
Date of Publication 31-Dec-2019
2 Gender Differences in Buying Intention International Journal of Emerging Technologies and Innovative Research 31-Dec-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,JILJA JOSEPHJACOB JOSEPH K
Title of Article Gender Differences in Buying Intention
Name of Journal International Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/indexingfb.php
Date of Publication 31-Dec-2019
3 Internal Branding on Brand Image in It Industry International Journal of Emerging Technologies and Innovative Research 31-Dec-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,NIVEDITA SAHOOJACOB JOSEPH K
Title of Article Internal Branding on Brand Image in It Industry
Name of Journal International Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/indexingfb.php
Date of Publication 31-Dec-2019
4 Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru Journal of Advnced Research in Dynamical & Control Systems 18-Dec-2019 12 / 01 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,N. ANANTHA PADMANABHAJACOB JOSEPH K
Title of Article Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru
Name of Journal Journal of Advnced Research in Dynamical & Control Systems
Volume No 12
Issue No 01
Page No
URL https://www.scopus.com/sourceid/20500195215
Date of Publication 18-Dec-2019
5 Relationship Marketing and Customer Loyalty in Small and medium scale Enterprises in Bengaluru JEITR 31-Mar-2019 6 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,BINDU VJACOB JOSEPH K
Title of Article Relationship Marketing and Customer Loyalty in Small and medium scale Enterprises in Bengaluru
Name of Journal JEITR
Volume No 6
Issue No 3
Page No
URL http://www.jetir.org/indexingfb.php
Date of Publication 31-Mar-2019
6 The Impact of Guerrilla Marketing on Consumer's Purchase Intentions International Journal of Research and Analytical Reviews 30-Mar-2019 6 / Special issue /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JAYESH SARAF,JACOB JOSEPH KJACOB JOSEPH K
Title of Article The Impact of Guerrilla Marketing on Consumer's Purchase Intentions
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No Special issue
Page No
URL UGC No 43602
Date of Publication 30-Mar-2019
7 The impact of brand post strategy and social media engagement on customer loyalty International Journal of Management Studies 01-Jan-2019 V / 3(8) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,MADHAV BINDALJACOB JOSEPH K
Title of Article The impact of brand post strategy and social media engagement on customer loyalty
Name of Journal International Journal of Management Studies
Volume No V
Issue No 3(8)
Page No
URL UGC No 44925
Date of Publication 01-Jan-2019
8 Challenges in Information and Communication Technology Adoption among Small and Medium Enterprises in Bengaluru International Journal of Innovative Knowledge Concept 01-Jul-2018 6 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,ELANGOVAN NJACOB JOSEPH K
Title of Article Challenges in Information and Communication Technology Adoption among Small and Medium Enterprises in Bengaluru
Name of Journal International Journal of Innovative Knowledge Concept
Volume No 6
Issue No 7
Page No
URL UGC No 64094
Date of Publication 01-Jul-2018
9 Brand Perception of "Gone Mad" on Social Media and Customer Purchase Intention Researchers World Journal of Arts, Science and Commerce 30-Jan-2018 9 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,SIBY JOHNJACOB JOSEPH K
Title of Article Brand Perception of "Gone Mad" on Social Media and Customer Purchase Intention
Name of Journal Researchers World Journal of Arts, Science and Commerce
Volume No 9
Issue No 2
Page No
URL NA
Date of Publication 30-Jan-2018
10 Influence of Retargeted Advertisements on Consumer Purchase Intentions in Online Retail Websites International Research Journal of Management and Commerce 01-Nov-2017 4 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH K,PREETHA RJACOB JOSEPH K
Title of Article Influence of Retargeted Advertisements on Consumer Purchase Intentions in Online Retail Websites
Name of Journal International Research Journal of Management and Commerce
Volume No 4
Issue No 11
Page No
URL http://aarf.asia/management2.php?p=Volume4,Issue11,November2017
Date of Publication 01-Nov-2017
11 Online Advertising: Understanding the art of Targeting and Re-targeting International Journal of Business and management 16-Dec-2016 IV / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH KJACOB JOSEPH K
Title of Article Online Advertising: Understanding the art of Targeting and Re-targeting
Name of Journal International Journal of Business and management
Volume No IV
Issue No 12
Page No
URL www.theijbm.com
Date of Publication 16-Dec-2016
12 Responsiveness and Assurance of organised retail stores with special reference to Bengaluru. International Research Journal for Intellectual Science & Management 12-May-2015 NA / VIII /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH KJACOB JOSEPH K
Title of Article Responsiveness and Assurance of organised retail stores with special reference to Bengaluru.
Name of Journal International Research Journal for Intellectual Science & Management
Volume No NA
Issue No VIII
Page No
URL NA
Date of Publication 12-May-2015
13 Service quality gap between Online and Brick and Mortar Store of same Brand International Journal of Advanced Research in Education & Technology 08-Apr-2015 2 Issuue 2 Ver.2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH KJACOB JOSEPH K
Title of Article Service quality gap between Online and Brick and Mortar Store of same Brand
Name of Journal International Journal of Advanced Research in Education & Technology
Volume No 2 Issuue 2 Ver.2
Issue No 2
Page No
URL NA
Date of Publication 08-Apr-2015
14 A study on Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore Journal of Management and Entrepreneurship 14-Feb-2013 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH KJACOB JOSEPH K
Title of Article A study on Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore
Name of Journal Journal of Management and Entrepreneurship
Volume No 2
Issue No 2
Page No
URL NA
Date of Publication 14-Feb-2013
15 Organized and Unorganized Retailers Perception towards Government Policy on FDI Journal of Management and Entrepreneurship 02-Jan-2013 2 / NA /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JACOB JOSEPH KJACOB JOSEPH K
Title of Article Organized and Unorganized Retailers Perception towards Government Policy on FDI
Name of Journal Journal of Management and Entrepreneurship
Volume No 2
Issue No NA
Page No
URL
Date of Publication 02-Jan-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Reference book Challenges and Issue for Effective Marketing Management Pop Up Advertisements and Consumer Purchase Intention in Digital Era - A Conceptual Study 9781443400055 Dec 2018

Additional information

Type of Book Reference book
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) JACOB JOSEPH K
Title of Book Challenges and Issue for Effective Marketing Management
Title of Book/Chapter/Article/Case Study) Pop Up Advertisements and Consumer Purchase Intention in Digital Era - A Conceptual Study
Month/Year Dec/2018
ISBN 9781443400055
Pages 313 - 318
Publishing Company/Institution Abhay Anchal Research Foundation
Level National publisher
2 Reference book Dynamics of Management in Modern Business Effect of E-CRM on Website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman 978-93-82570-01-1 Feb 2013

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) JACOB JOSEPH K
Title of Book Dynamics of Management in Modern Business
Title of Book/Chapter/Article/Case Study) Effect of E-CRM on Website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman
Month/Year Feb/2013
ISBN 978-93-82570-01-1
Pages 73 - 81
Publishing Company/Institution
Level National publisher
3 Reference book Emerging Dimension in Management Impact of branch of study of college students over their Entrepreneurial skills-An empirical study 978-93-82338-38-3 Feb 2013

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) JACOB JOSEPH K
Title of Book Emerging Dimension in Management
Title of Book/Chapter/Article/Case Study) Impact of branch of study of college students over their Entrepreneurial skills-An empirical study
Month/Year Feb/2013
ISBN 978-93-82338-38-3
Pages 286 - 289
Publishing Company/Institution
Level National publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter ICEMBM 2019 (Emerging Trends in Modern Business and Management ) Emotional Intelligence of Women, IT Professionals in Bangalore 01/03/2019 SASTRA Deemed to be University International
2 Conference Moderator/Chair International Conference on changing Business Landascape 06/02/2019 Christ University International
3 Seminar Presenter Seminar on Emerging Trends in Business Impact of Risk Perception on Purchase Intention in C2C E-Commerce based on Gender Groups 22/02/2018 Christ University Institutional
4 Seminar Presenter Seminar on Emerging Trends in Business Customer Perception and Preference towards Online Grocery Shopping 22/02/2018 Christ University Institutional
5 Conference Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty 19/02/2018 Christ University National
6 Seminar Presenter National Conference on Emerging Trends in Business 2018 (NCETB 2018) Impact of Celebrity Endorsement towards the Buying Behavior of Smartphones in Bengaluru City 19/02/2018 Christ University National
7 Conference Moderator/Chair International Conferrence on Emerging Trends in BUsiness 16/02/2017 Christ University International
8 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness A Literature Review on Influence of Behavioural Re targeting on consumer purchase intentions in online retail stores 16/02/2017 Christ University International
9 Conference Presenter nternational Conferrence on Emerging Trends in BUsiness Potential of electric Vehicles in Indian Markets 16/02/2017 Christ University International
10 Conference Presenter Conferrence on Emerging Trends in BUsiness The impact of Green marketing on consumer buying Behaviour in Automobile sector 16/02/2017 Christ University International
11 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer Satisfaction in the retail chain 16/02/2017 Christ University International
12 Presenter Conferrence on Emerging Trends in BUsiness Impact of Flash Sale promotions on millenials with reference to Snap Fitness 16/02/2017 Christ University International
13 Conference Presenter International Conference on Emerging Trends in Business 2017 (ICETB 2017) A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores 16/02/2017 Christ University International
14 Seminar Presenter International Conferences on Management Challenges and Trends in the Digital Era Conceptual Framework on the Influence of Behavioural Retargeting on consumer Purchase Intentions in Online Retail Stores 17/01/2017 Narsee Monjee Institute of management Studies International
15 Conference Presenter Conferrence on Emerging Trends in BUsiness Customer satisfaction towards Parachute Hair care with specific reference to FMCG market of Udaipur 16/02/2016 Christ University International
16 Seminar Presenter Administration ,Cluster Level - Christ University Regional
17 Seminar Presenter Customer Perception Towards Puma - Christ University National
18 Seminar Presenter Customer Satisfaction in the Banking Industry: The International Bank of Quatar - Christ University National
19 Seminar Presenter Impact of branch of study of college students on their Entrepreneur skills- An empirical study - Christ University National
20 Conference Presenter Effect of E-CRM on website services in Banks: A study with special reference to Public and Private Banks IBRI, Oman - Christ University National
21 Conference Presenter Effect of E-CRM on Website Services in Banks: A study with special reference to private banks and public banks IBRI, Oman - Christ University National
22 Conference Presenter A study on purchase Behavior towards Khadi products with special reference to Madurai district, Tamil Nadu - Christ University International
23 Seminar Presenter Impact of Experimental Marketing Vs Conventional Marketing - Christ University National
24 Seminar Presenter Impact of Referral Marketing on the small and Medium Scale firms in Bangalore - Christ University National
25 Seminar Presenter Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore - Christ University National
26 Participant D'Forum 2010-Envisioining Indian Management Though - CUIM, Kengeri Campus Regional
27 Conference Presenter Microfinance in India: A Retrospect - Christ University Institutional
28 Seminar Presenter EMERGENCE OF VIRAL MARKETING - Christ University National
29 Seminar Presenter RETAIL INDUSTRY IN INDIA- GROWTH, OPPORTUNITIES AND CHALLENGES - Christ University National
30 Participant Contomporary Research Methods in Management - CU Academic Staff College and Department of Management Studies Institutional
31 Seminar Presenter Performance management in Indian Retail Sector - Christ University National
32 Conference Presenter Implications of company policies to the Internal Branding of an Organization with special reference to Chess Management Pvt. Ltd - Christ University National
33 Conference Presenter Emergence of retailing - Christ University National
34 Conference Presenter Crisis Leadership-A trigger for change - Christ University International
35 Participant Worshop on paper writing - IIT Madras National
36 Seminar Presenter The impact of workload and autonomy on personal effectiveness of college teachers of higher education. - Christ University National
37 Conference Presenter Customers' Perception towards Purchasing Jewellery with special reference to Navarathan Jewellery, Bengalureu. - Christ University National
38 Conference Presenter Factors Influencing Customer decision in purchasing residential property in Bengaluru. - Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Empathy, active listening and commitment Faculty Development programme 20/05/2015 Christ Central School Tiruvalla, Kerala
2 Marketing Policy and Management: An Overview Seminar on Strtergic Management 17/03/2014 Saintgits College of Applied Sciences
3 Empathy and active listening Seminar for students ( Invited Talks) 09/07/2013 Osteen College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Expectation and Perceptive Performance Difference of Service Delivery by Organised Retail Stores in Bengaluru- An Analysis Dr Vikas Sharma NIMS University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 FDP- Innovative Teaching Pedagogy TIPS School of Management Institutional 04/01/2020
2 Guest lecture Series TIPS School of Management 24/08/2019
3 Skillful Interpersonal Communication At Work ICFAI Business School National 29/07/2019
4 Rubrics Intergration in Class Rooms Media Studies and IT Services Institutional 19/06/2019
5 FDP Christ Academy Institute of Advanced Studies, Bangalore Institutional 17/06/2019
6 Developing Academic Ecosystem: Pedagogic Practices and Research Culture Academic Staff College 20/05/2019
7 Principles of Operations Management ICFAI Business School National 08/04/2019
8 Google Classroom CHRIST (Deemed to be University) Institutional 16/11/2018
9 21st Century Professional Development Skills CHRIST (Deemed to be University) 19/05/2018
10 Commodity Market-Current Trends and Challenges Dept. of Management Studies Institutional 08/12/2017
11 Faculty Knowledge programme IBS National 21/07/2017
12 Case base Teaching,writing and Publication Christ Institute of Management, Lavasa, Pune National 15/07/2017
13 Teaching,learning and evaluation CU Academic Staff College 22/05/2017
14 Leadership CSA Christ university 17/05/2017
15 Research, publication, Writing paper, and Project Proposal. CU-Academic Staff College Institutional 23/09/2016
16 Workshop on case writing IIT Madras National 12/09/2015
17 Worshop on Proposal Writing Skills IIT Madras National 12/09/2015
18 Integrating quality into mangement education through Research CU Academic staff college 14/04/2015
19 Two Days worshop on Case writing School of Management, Sri Krishna Instutions, Coimbatore National 06/02/2015
20 Contemporary Research Methods in Management CU-Academic Staff college and Department of Management Studies 17/03/2014
21 SCIENCE AND TECHNOLOGY CHALLENGES FOR PROMOTING INNOVATIVE RESEARCH AND DEVELOPMENT Christ University National 20/12/2013
22 FDP Deanary of Commerce and Management Institutional 01/10/2013
23 Leadership Simulation Workshop Paradigm Knowledge Solutions Regional 18/03/2013
24 Workshop- When your Brand is your Business- B2B Branding We school, Bangalore /Hans Seidel Germany/ FICCI National 13/11/2009
25 Workshop-Research Methodology and Project Guidance St. Claret College, Bangalore-13 National 25/02/2009
26 Research Business Techniques Department of Management Studies, Christ university,Bangalore Institutional -
27 Workshop on Publication and getting published Christ University, bangalore Institutional -
28 Effective Speaking Christ University , Bangalore Institutional -
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Coursera Crafting an effective writer (Statement of accomplishment with distincton English Department, MT.Sanjacinto College August 2014
2 Life Time Achievrment Award, Mayas Academic Excellence Awards Mayas Academic Excellence Awards, December 22, 2019, organized by Mayas Publication Mayas Publication, Mayas Research and Earning (OPC), Emperor Group of Journals 22 December 2019

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