Faculty

Profile

Dr SIVAKANTHA SETTY

MA, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Karnatak University 2011
PG MA Gulbarga University 1998
Degree BA Gulbarga University 1996
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Parle Products: The Journey of Budget Brand Toward Premiumization Business Perspectives and Research 01-Jun-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTY,KERENA ANANDRAGHAVENDRA A N
Title of Article Parle Products: The Journey of Budget Brand Toward Premiumization
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No
URL https://journals.sagepub.com/eprint/B9R34QIA7QX5DZKNRXR6/full
Date of Publication 01-Jun-2020
2 Old Monk: The Resurrection of a Heritage Brand Business Perspectives and Research 03-Feb-2020 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTY,DILIP CHANDRA SKERENA ANAND
Title of Article Old Monk: The Resurrection of a Heritage Brand
Name of Journal Business Perspectives and Research
Volume No
Issue No
Page No
URL https://www.scopus.com/sourceid/21100865028
Date of Publication 03-Feb-2020
3 Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism? Problems and Perspectives in Management 02-Dec-2019 volume 17 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KERENA ANAND,NAGENDRA B VSIVAKANTHA SETTY
Title of Article Brand Activism and Millennial: An Empirical Investigation into the Perception of Millennial Towards Brand Activism?
Name of Journal Problems and Perspectives in Management
Volume No volume 17
Issue No 04
Page No
URL
Date of Publication 02-Dec-2019
4 Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis Banks and Bank Systems 27-Feb-2019 14 / 01 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JEEVANANDA S,SIVAKANTHA SETTY,NAGENDRA B VDIVAKAR G M
Title of Article Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis
Name of Journal Banks and Bank Systems
Volume No 14
Issue No 01
Page No
URL https://www.scopus.com/sourceid/21100407655
Date of Publication 27-Feb-2019
5 Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry Problems and Perspectives in Management 17-Sep-2018 16 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTYRAGHAVENDRA A N
Title of Article Riding the waves of culture: an empirical study on acclimatization of expatriates in IT industry
Name of Journal Problems and Perspectives in Management
Volume No 16
Issue No 3
Page No
URL www.businessperspectives.org
Date of Publication 17-Sep-2018
6 How to win back the disgruntled consumer? The omni-channel way Journal of Business and Retail Management Research (JBRMR) 04-Jul-2018 12 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKANTHA SETTYJEEVANANDA S
Title of Article How to win back the disgruntled consumer? The omni-channel way
Name of Journal Journal of Business and Retail Management Research (JBRMR)
Volume No 12
Issue No 04
Page No
URL http://jbrmr.com/index.php?view=current&cid=398
Date of Publication 04-Jul-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Conference Proceedings Smart Marketing In The Digital Age Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SIVAKANTHA SETTY,NAGENDRA B V,KERENA ANAND
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 137
Publishing Company/Institution Emerald Publishing
Level International publisher
2 Conference Proceedings Smart Marketing In The Digital Age Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 978-1-78635-428-0 Jul 2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SIVAKANTHA SETTY,NAGENDRA B V,KERENA ANAND
Title of Book Smart Marketing In The Digital Age
Title of Book/Chapter/Article/Case Study) Selling the Past: The Impact of Brand Heritage on Customer Perceived Value
Month/Year Jul/2019
ISBN 978-1-78635-428-0
Pages 34
Publishing Company/Institution Emerald Publishing
Level International publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on "Transformational Strategies for Business Sustainability" Green Bonds: Growth, Issues, Challenges and Opportunities for Accelerating Green Bonds Market Development in India 04/10/2019 Christ University International
2 Conference Presenter Eighth National Conference On Case Studies Parle Products Pvt Ltd. The Journey of Budget Brand towards Premiumization 16/08/2019 Christ University National
3 Conference Presenter 2019 IIM Indore MASMEI Summer Marketing-IS Conference Selling the Past: The Impact of Brand Heritage on Customer Perceived Value 26/07/2019 IIM INDORE International
4 Conference Presenter 2019 IIM Indore MASMEI Summer Marketing-IS Conference Brand Activism and Millennials: An Empirical Investigation into the Perception of Millennials towards Brand Activism 26/07/2019 IIM INDORE International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

CHRIST

(Deemed to be University)

Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020