Faculty

Profile

Dr VEDHA BALAJI

MBA, MPhil, PhD
ASSOCIATE PROFESSOR


BUSINESS AND MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD CHRIST (Deemed to be University) 2019
MPhil MPhil Christ University 2012
PG MBA Shivaji University 1996
Degree BSc Karnatak University 1994
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study Test Engineering and Management 04-Jan-2020 82 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SREEDHARA RVEDHA BALAJI
Title of Article Local Solutions to Global Problems: Pro Nature Organic Foods Private Limited, Bangalore: An Experimental Study
Name of Journal Test Engineering and Management
Volume No 82
Issue No 1
Page No
URL http://www.testmagzine.biz/index.php/testmagzine/article/view/1003/908
Date of Publication 04-Jan-2020
2 Importance of e-wallet transaction in e-commerce industry Business Sciences International Journal 15-Jun-2019 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SREEDHARA RVEDHA BALAJI
Title of Article Importance of e-wallet transaction in e-commerce industry
Name of Journal Business Sciences International Journal
Volume No 7
Issue No 1
Page No
URL
Date of Publication 15-Jun-2019
3 Analysis of Delivery Issues that Customer Face Upon E-Commerce Shopping International Journal of Management Studies 10-Jun-2019 VI Special Issue / Special Issue 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SREEDHARA RVEDHA BALAJI
Title of Article Analysis of Delivery Issues that Customer Face Upon E-Commerce Shopping
Name of Journal International Journal of Management Studies
Volume No VI Special Issue
Issue No Special Issue 3
Page No
URL http://researchersworld.com/ijms/vol6/specialissue3/Paper_03.pdf
Date of Publication 10-Jun-2019
4 Organic Food products: A Study on Perceptions of Indian Consumers Indian Journal of Marketing 01-Jan-2017 47 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) JOSEPH INJODEY,VEDHA BALAJIVEDHA BALAJI
Title of Article Organic Food products: A Study on Perceptions of Indian Consumers
Name of Journal Indian Journal of Marketing
Volume No 47
Issue No 1
Page No
URL http://www.indianjournalofmarketing.com
Date of Publication 01-Jan-2017
5 Factors Influencing Consumers Perception Towards Organic Food Products in Bangalore City Indian Journal of Social Science Research 01-Jul-2015 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VEDHA BALAJI & JOSEPH INJODEY
Title of Article Factors Influencing Consumers Perception Towards Organic Food Products in Bangalore City
Name of Journal Indian Journal of Social Science Research
Volume No 2
Issue No 2
Page No
URL www.dmcresearchcentre.com
Date of Publication 01-Jul-2015
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Conference Proceedings Proceedings of the International Conference on Current Scenario of Digital Marketing, E Commerce, Management & Social Science 2019 Importance of E-Wallet Transaction in E Commerce Industry 978-93-86435-81-1 Jun-2019

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) SREEDHARA R,VEDHA BALAJI
Title of Book Proceedings of the International Conference on Current Scenario of Digital Marketing, E Commerce, Management & Social Science 2019
Title of Book/Chapter/Article/Case Study) Importance of E-Wallet Transaction in E Commerce Industry
Month/Year Jun/2019
ISBN 978-93-86435-81-1
Pages
Publishing Company/Institution International Multidisciplinary ResearchFoundation
Level International publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Panelist Dilemma to DEcision 24/10/2020 Macquarie Business School, Sydney -Australia and School of Business, CHRIST University, Bangalore- India International
2 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
3 Conference Co-presenter National Conference on Emerging Trends in Business 27/02/2020 Christ University National
4 Conference Presenter Transformational Strategies for Business Sustainablity Local Solutions for Global Problems: Pro Nature Organic Foods Pvt Ltd - An Experimental Study 04/10/2019 Christ University International
5 Conference Participant International Conference on Current Scenario of Digital Marketing, E Commerce, Management & Social Sciences - 2019 14/06/2019 IMRF Institute for Education & Research DRPF/ IIM Australia International
6 Participant National Conference on Business Challenges and Str National Conference on Business Challenges and Strategies - Institute of Management, Christ University National
7 Conference Presenter The Akshaya Patra Foundation - Empowering Children - National
8 Participant SEM for Beginners SEM for Beginners - Centre for Applied Reserach and Educational Service National
9 Participant QIP QIP - Institute of Management, Christ University Institutional
10 Conference Presenter Building a Globally Competitive Brand for Indian Tourism - The Road Ahead - National
11 Conference Presenter Building Castles in Thin Air - Un-credit worthiness of Credit Cards - International
12 Participant Case Teaching and writing - Pedagogy in MBA curric Case Teaching and writing - Pedagogy in MBA curriculum - IBS, Hyderabad National
13 Participant India Organic - Strategies to Surge Ahead India Organic - Strategies to Surge Ahead - International Competence Centre for Organic Agriculture (ICCOA) National
14 Participant "Organic Farming for Alleviation of Rural Poverty" "Organic Farming for Alleviation of Rural Poverty" - Association for Promotion of Organic Farming (APOF), Bangalore Regional
15 Participant "Emerging Marketing Opportunities" "Emerging Marketing Opportunities" - Dayananda Sagar College of Engineering, Bangalore. Regional
16 Participant "Leveraging Business Education through Quality Edu "Leveraging Business Education through Quality Education" - Bhagvan Mahaveer Jain College, Bangalore. Regional
17 Participant "Consumer Knowledge for Marketing Decisions - Theo "Consumer Knowledge for Marketing Decisions - Theory to Practice" - Indian Institute of Science, Bangalore National
18 Participant "Marketing of Services - Challenges & Strategies" "Marketing of Services - Challenges & Strategies" - Hotel Atria, Bangalore. Institutional
19 Conference Presenter A Study on Consumer Demography and Preference towards Organic Food Products - Application of Discriminant Analysis - International
20 Participant national Workshop on Research and Publication national Workshop on Research and Publication - Centre for Research & Centre for Education beyond Curriculum National
21 Participant Advanced Data Analysis for Marketing Decisions Advanced Data Analysis for Marketing Decisions - Indian Institute of Management, Ahmedabad International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Social Media Marketing Refresher Course in Commerce and Management 06/12/2017 UGC-Human Resource Development Centre, University of Mysore
Sl.No. Title Genre Producer Copyrights
1 [24]7.ai General Management Certification Course Webinar CHRIST Consultancy
Sl.No. Title Guide Name Institution Month Year
1 Product Knowledge, Attitude And Motivation On Purchase Intention Towards Organic Food Products Dr. Joseph I. Injodey
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A study on characteristics and perceptions of consumers in Bangalore towards organic food products Vedha Balaji Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Data Analytics and Visualization using Tableau School of Business and Management, CHRIST (Deemed to be University) Institutional 28/02/2020
2 Quality Improvement Program Academic Staff College 20/05/2019
3 MDP on Marketing for sales and business development professionals Institute of Management Institutional 18/01/2019
4 Strong Certification Institute of Management National 13/11/2018
5 Faculty Development Program on Structural Equation Modelling using AMOS CART Institutional 10/09/2018
6 Revisiting Management: Thoughts and Practices Academic Staff College 21/05/2018
7 MDA on Marketing for Sales and Business Development Professionals Institute of Management National 12/01/2018
8 MDP on Strategic Foresight with Scenarios Institute of Management National 05/01/2018
9 Data Analysis using R Statistical Software Institute of Management Institutional 23/11/2015
10 Data analysis using R statistical software Institute of Management Institutional 23/11/2015
11 Quality Improvement on Experiential Learning Christ University - Academic Staff College 13/04/2015
12 Presentation Skills & Public Speaking Program Institute of Management, Christ University Institutional 06/04/2015
13 Presentation Skills & Public Speaking Program SJ Life Skills Institutional 06/04/2015
14 Faculty Development Programme - Management Simulation Institute of Management, Christ University National 28/02/2015
15 Quality Improvement Program Institute of Management, Christ University 26/05/2014
16 "Learning for Results: Education a Question?" CEDBEC,Christ University, Bangalore Institutional 04/08/2011
17 Cross Functional Decision Making & Business Impact EnParadigm Knowledge Solutions, CIIE, IIM Ahmedabad National 24/05/2011
18 "Decision Making using Microsoft Excel & SPSS" Christ College -Institute of Management Institutional 15/12/2007
19 "Research Methods and Techniques" SRN Adarsh College, Bangalore Regional 08/12/2007
20 "Enabling Entrepreneurship" AWAKE at RVIMS, Bangalore. Regional 15/08/2003
21 FDP Programme sponsored by AICTE Garden City College of Science & Management, Bangalore Institutional 12/06/2000
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Member - Board of Studies, Mount Carmel Institute of Management Review of the Marketing and Retail Specialisation papers of their two year full-time PGDBM Course (AICTE approved). Christ University Institute of Management April, 2014
1 End-term question paper setter Examination question paper and provide the answer scheme for - Consumer Consumer Behaviour and Relationship Marketing- End Semester Examinations for PGDM, October 2017. Mount Carmel College 28 August 2017
1 Case [Reference no. 318-0058-1]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM The case study briefs about the emergence and the growth of Akshaya Patra Foundation (APF), an Non Governmental Organization (NGO) of The International Society for Krishna Consciousness (ISCKON). The case details how APF reached out to different geographies by providing hygienic midday meals to school children. The case tries to analyze to what extent Akshaya Patra Foundation(APF) addressed the crucial issue of malnourishment and poor attendance at school. The Case Centre USA 15 March 2018
1 Teaching note [Reference no. 318-0058-8]: INDIA?S AKSHAYA PATRA FOUNDATION: SCALABILITY ISSUES OF ITS SCHOOL MEAL PROGRAM Teaching Note: 1. To understand the public-private partnership model of a religious body. 2. To study the operational processes at APF. 3. To study the key success factors of the APF. 4. To analyze if the midday meal scheme of APF can be scaled up and extended to other geographies. The Case Centre, USA 15 March 2018

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