| 1 |
Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry |
Test Engineering and Management |
04-Jan-2020 |
82 / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
AMAN RAJ,NIKITHA SHARMA,DIYA MANOJ,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
Identifying Cultural Factors Affecting the Consumer Buying Behaviour in Retail Industry |
| Name of Journal |
Test Engineering and Management |
| Volume No |
82 |
| Issue No |
1 |
| Page No |
|
| URL |
The Mattingley Publishing Co., Inc. |
| Date of Publication |
04-Jan-2020 |
|
| 2 |
A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model |
India Journal of Marketing |
03-May-2018 |
48 / 5 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUCHITA PANGRIYA,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model |
| Name of Journal |
India Journal of Marketing |
| Volume No |
48 |
| Issue No |
5 |
| Page No |
|
| URL |
http://www.indianjournalofmarketing.com/index.php/ijom/article/view/123440 |
| Date of Publication |
03-May-2018 |
|
| 3 |
My store my brand - a critical review of online and
offline private label brands in India |
Int. J. Indian Culture and Business Management |
01-Feb-2018 |
16 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUPESH KUMAR M,RUCHITA PANGRIYARUPESH KUMAR M |
| Title of Article |
My store my brand - a critical review of online and
offline private label brands in India |
| Name of Journal |
Int. J. Indian Culture and Business Management |
| Volume No |
16 |
| Issue No |
2 |
| Page No |
|
| URL |
http://www.inderscience.com/ |
| Date of Publication |
01-Feb-2018 |
|
| 4 |
Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study |
Indian Journal of Marketing |
09-Sep-2017 |
47 / 9 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUPESH KUMAR M,A.G.V. NARAYANANRUPESH KUMAR M |
| Title of Article |
Assessing the Loyalty of Shoppers of Attire Multi-Brand Outlets: A Research Study |
| Name of Journal |
Indian Journal of Marketing |
| Volume No |
47 |
| Issue No |
9 |
| Page No |
|
| URL |
www.IndianJournalofmarketing.com |
| Date of Publication |
09-Sep-2017 |
|
| 5 |
Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store |
Asian Journal of Management |
14-Apr-2017 |
8 / 2 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
RUPESH KUMAR M,KUNAL SHARMARUPESH KUMAR M |
| Title of Article |
Pester Power and Advertisements Influence on Purchase of Food Products in a Convenience Store |
| Name of Journal |
Asian Journal of Management |
| Volume No |
8 |
| Issue No |
2 |
| Page No |
|
| URL |
www.ajmjournal.com |
| Date of Publication |
14-Apr-2017 |
|
| 6 |
Whether Shoppers of Tier I City are aware about Multi-Brand Outlets? |
Asian Journal of Management |
29-Sep-2016 |
7 / 3 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
A.G.V NARAYANAN,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
Whether Shoppers of Tier I City are aware about Multi-Brand Outlets? |
| Name of Journal |
Asian Journal of Management |
| Volume No |
7 |
| Issue No |
3 |
| Page No |
|
| URL |
www.ajmjournal.com |
| Date of Publication |
29-Sep-2016 |
|
| 7 |
Effect of Impulse Buying on Socioeconomic
Factors and Retail Categories |
Indian Journal of Marketing |
26-Sep-2016 |
46 / 9 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
A.G.V NARAYANAN,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
Effect of Impulse Buying on Socioeconomic
Factors and Retail Categories |
| Name of Journal |
Indian Journal of Marketing |
| Volume No |
46 |
| Issue No |
9 |
| Page No |
|
| URL |
www.indianjournalofmarketing.com |
| Date of Publication |
26-Sep-2016 |
|
| 8 |
Factors affecting the performance of private label brands in Indian online market: an assessment of reliability and validity |
Asian Journal of Management |
23-Sep-2016 |
7 / 3 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
A.G.V NARAYANAN,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
Factors affecting the performance of private label brands in Indian online market: an assessment of reliability and validity |
| Name of Journal |
Asian Journal of Management |
| Volume No |
7 |
| Issue No |
3 |
| Page No |
|
| URL |
www.ajmjournal.com |
| Date of Publication |
23-Sep-2016 |
|
| 9 |
Utilization of Multi-Brand Outlets by Apparel Shoppers |
Asia Pacific Journal of Marketing & Management Review |
24-Aug-2016 |
4 / 8 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
M. RUPESH KUMAR |
| Title of Article |
Utilization of Multi-Brand Outlets by Apparel Shoppers |
| Name of Journal |
Asia Pacific Journal of Marketing & Management Review |
| Volume No |
4 |
| Issue No |
8 |
| Page No |
|
| URL |
http://indianresearchjournals.com/submission-guidelines.aspx |
| Date of Publication |
24-Aug-2016 |
|
| 10 |
Store Choice: understanding the shoppers preference in selecting an apparel Multi-Brand Outlet |
IUP Journal of Marketing Management |
15-Apr-2016 |
XV / 1 / |
Additional information
| Category |
|
| Sole Authored /Co Authored |
|
| Author Name (s) |
A.G.V NARYANAN,RUPESH KUMAR MRUPESH KUMAR M |
| Title of Article |
Store Choice: understanding the shoppers preference in selecting an apparel Multi-Brand Outlet |
| Name of Journal |
IUP Journal of Marketing Management |
| Volume No |
XV |
| Issue No |
1 |
| Page No |
|
| URL |
http://www.iupindia.in/marketing_management.asp |
| Date of Publication |
15-Apr-2016 |
|
