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Dr SERANMADEVI R

MBA, MCom, MCA, MPhil, PhD
ASSOCIATE PROFESSOR

PROFESSIONAL STUDIES
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective Universal Journal of Agricultural Research 24-May-2022 10 / 3 / 213-227

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A,HARIHARAN.R
Title of Article Enabling Agricultural Sector through Blockchain Technology ? Farmers Perspective
Name of Journal Universal Journal of Agricultural Research
Volume No 10
Issue No 3
Page No 213-227
URL https://www.hrpub.org/journals/jour_info.php?id=04
Indexing Agency Scopus
Date of Publication 24-May-2022
2 Perception of Climate Finance: An Empirical Approach Environment and Ecology Research 15-Mar-2022 10 / 2 / 284-293

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHIL KUMAR A,HARIHARAN R.,SERANMADEVI R
Title of Article Perception of Climate Finance: An Empirical Approach
Name of Journal Environment and Ecology Research
Volume No 10
Issue No 2
Page No 284-293
URL https://www.hrpub.org/journals/article_info.php?aid=11978
Indexing Agency Scopus
Date of Publication 15-Mar-2022
3 E- Wallet ? a Technological Revolution in Digital India International Journal of Innovative Technology and Exploring Engineering 03-Sep-2019 8 / 11 / 3870-3877

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,D. DAVID WINSTER PRAVEENRAJ,M.LATHA NATARAJAN
Title of Article E- Wallet ? a Technological Revolution in Digital India
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 11
Page No 3870-3877
URL www.ijitee.org
Indexing Agency Scopus
Date of Publication 03-Sep-2019
4 Extended Value chain for customer?s delight through Out-bound retail logistics International Journal of Innovative Technology and Exploring Engineering 16-Jul-2019 8 / 9 / 3160-3165

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,M.VENKATALAKSHMI
Title of Article Extended Value chain for customer?s delight through Out-bound retail logistics
Name of Journal International Journal of Innovative Technology and Exploring Engineering
Volume No 8
Issue No 9
Page No 3160-3165
URL www.ijitee.org
Indexing Agency Scopus
Date of Publication 16-Jul-2019
5 Experiencing the effect of demonetization on service sectors in India Management Science Letters 18-Dec-2018 9 / / 389-398

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the effect of demonetization on service sectors in India
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 389-398
URL www.GrowingScience.com/msl
Indexing Agency Scopus
Date of Publication 18-Dec-2018
6 Experiencing the AI emergence in Indian retail - Early adopters approach Management Science Letters 01-Nov-2018 9 / / 33-42

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,SENTHIL KUMAR A
Title of Article Experiencing the AI emergence in Indian retail - Early adopters approach
Name of Journal Management Science Letters
Volume No 9
Issue No
Page No 33-42
URL www.GrowingScience.com/msl
Indexing Agency Scopus
Date of Publication 01-Nov-2018
7 Youngsters opinion on Personal Data Security International Journal of Mechanical and Production Engineering Research and Development 22-Jun-2018 / / 479-490

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.RAMESH
Title of Article Youngsters opinion on Personal Data Security
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 479-490
URL www.tjprc.org
Indexing Agency Scopus
Date of Publication 22-Jun-2018
8 Demonetization Effect on Indian Retail Sector International Journal of Mechanical and Production Engineering Research and Development 04-Jun-2018 / / 383-390

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SERANMADEVI R,S.MURALIDHAR
Title of Article Demonetization Effect on Indian Retail Sector
Name of Journal International Journal of Mechanical and Production Engineering Research and Development
Volume No
Issue No
Page No 383-390
URL www.tjprc.org
Indexing Agency Scopus
Date of Publication 04-Jun-2018
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Keynote Speaker National Conference on Innovative Business Trends in Rising India Innovative Marketing Trends 04/06/2022 DB Jain College, Chennai National
2 Conference Moderator/Chair International Conference on ?Digital Disruption and Business Transformation" 29/03/2022 Jain University, Bangalore International
3 Conference Presenter International Conference on Sustainable Practices, Development and Urbanisation A Strategic Perspective Of Political Commitment To Sustainable Development In India 16/11/2021 Centre for Foundation and General Studies (PADU), Universiti Selangor (UNISEL) International
4 Conference Presenter The International Conference on Sustainable Practices, Development & Urbanisation (ICONSPADU -2021) The Future We Want - A Strategic Perspective of Political Commitment to Sustainable Development in India 16/11/2021 Universiti Selangor, Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor, Malaysia International
5 Conference Presenter New Populism and Responses of the 21st Century MUDRA Scheme - A populism initiative towards funding the non-funded sector 24/09/2021 Christ University International
6 Conference Presenter Emerging Multidisciplinary Trends in Education Research Experiencing the Virtual Reality in Education ? TAM Approach 16/09/2021 TJohn Group of Institutions Institutional
7 Conference Presenter International e-Conference on The Digital Transformation in Business Re-Engineering- Post Pandemic Era of Industry 5.0 Presented a paper on the topic Engraved virtual education through Augmented reality - An empirical study 26/08/2021 Dr. Vithalrao Vikhe Patil Foundation's Institute of Business Management and Rural Development, Pune International
8 Seminar Presenter Presented paper in the International Conference on Renaissance: Challenges and Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Impact of Augmented Reality in Education Sector ? Users Perspective 06/08/2021 Christ University International
9 Seminar Presenter Presented paper in the International Conference on Renaissance: Challenges and Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era Monitoring Climate Finance in India: An Empirical Study on the Public Perception 06/08/2021 Christ University International
10 Conference Presenter International E-Conference on Recent Trends in HRM & Future Perspectives Examining The Most Common Factors for Employees? Performance On Review of 20 Articles 24/07/2021 Sree Vidyanikethan Institute of Management International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 An Orientation on SPSS Faculty Enrichment Program 27/01/2022 St Francis De Sales College
2 Consumer Paradigm Shift in Digital Marketing Era Guest Lecture 17/11/2021 Kongu Arts and Science College (Autonomous), Erode
3 Digital Marketing Online Webinar 27/10/2021 Arul Anandhar (Autonomous) College, Madurai
4 Social Media - Etiquettes and Ethics Webinar 27/09/2021 Sona College of Arts and Science, Salem
5 Technology Enabled Business World Webinar 11/09/2021 Vivekanandha Institute of Information and Management Studies
6 Emerging Technology Trends in Business Two Day National Level virtual Conference on Emerging Trends in Commerce 27/08/2021 Angappa Arts and Science college
7 Digital marketing Webinar on Digital marketing 14/08/2021 Sree Saraswathi Thyagaraja College
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A study on impact of IT Enabled Services in banking sector with special reference to Tamil Nadu Dr.Saravanaraj.M.G. K.S. Rangasamy College of Technology / Anna
2 A study on the Performance of Self Help Group with reference to Tiruchengode Taluk Dr.Shanmugasundaram.S Madurai Kamaraj University
Sl.No. Title Name of Student Institution Month Year
1 A Study on Impact of Buying Behaviour on Customer Satisfaction and Loyalty in Apparel Retail Stores in Chennai City Mr.U.Vijayshankar Vel Tech Deemed to be University
2 A Study on the impact of Organizational citizenship behavious towards Organizational Commitment and Job Satisfaction in Private Sector Banks with Special Reference to Chennai. Coimbatore, Madurai and Tiruchirappalli Ms.Karthika.V Vel Tech Deemed to be University
3 An Empirical study on Faculty Engagement Practices with special reference to select Higher Educational Institutions in Erode District Mr.S.Piradeep Bharathiyar University
4 Measuring Services Quality Dimensions and Brand Image Relationships towards franchises restaurants with special reference in Chennai Ms.Maheswari.P Bharathiyar University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Sales and Distribution Management NPTEL - AICTE sponsored by MHRD National Participant 14/02/2022
2 Marketing Management - II Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
3 Marketing Management - II Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
4 Sales and Distribution Management Swayam NPTEL sponsored by MHRD National Participant 14/02/2022
5 Orientation Programme Staff Development College, Christ University Participant 03/12/2021
6 Induction Programme Staff Development College, Christ University Participant 07/10/2021
7 5 Day Online National Level QIP on Upskilling Security Marketing Operations Christ University - SCFA - DPS - BGR Organiser & Participant 26/08/2021
8 Pre-Conference Faculty Development Programme Amity University, Uttar Pradesh Institutional Participant 23/08/2021
9 2 Day workshop on "LinkedIn Profile Building" Christ University - CAPS - BGR Regional Participant 07/08/2021
10 Managing services Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
11 Development Research Methods Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
12 Development Research Methods Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
13 Managing services Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
14 Marketing Management - I Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
15 Marketing Management - I Swayam NPTEL sponsored by MHRD National Participant 02/08/2021
16 3 Days Virtual FDP on Business Analytics Acharya Institute of Technology National Participant 29/07/2021
17 National Level five days FDP on Strategies for Investing in Stock Market Jain Deemed to be University National Participant 26/07/2021
18 Supply Chain Management Swayam CEC sponsored by MHRD National Participant 01/04/2021
19 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
20 enhancing Soft Skills and Personality NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
21 Supply Chain Analytics NPTEL AICTE - IIT MADRAS National Participant 01/02/2021
22 Enhancing Soft Skills and Personality NPTEL AICTE - IIT Kanpur National Participant 01/02/2021
23 Modelling and Analytics for Supply Chain Management NPTEL AICTE - IIT MADRAS National Participant 03/01/2021
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 SWAYAM - NPTEL - IIT Kharagpur Won Silver medal from the SWAYAM NPTEL, approved by Ministry of Human Resource Development, India for the subject Modelling and Analytics for Supply Chain Management through the Certificate Examination held on August 2021 SWAYAM - NPTEL - IIT Kharagpur 22 September 2021
2 Elite + Silver medal Won the Silver Medal for the course Development Research Methods SWAYAM - NPTEL - IIT Guwahati, sponsored by MHRD 09 November 2021
3 Elite + Silver medal Won the Elite + Silver Medal for the course Managing services SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 03 November 2021
4 Elite + Gold Medal and Topper Won the Elite plus Gold medal with Topper position from the Mooc course Marketing Management -I offered by IIT, Kanpur, through Swayam NPTEL empowered by MHRD, India SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 12 November 2021
5 NPTEL BELIEVERS Awarded NPTEL Believer (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry of Human Resource Development, India SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
6 NPTEL ENTHUSIASTS Awarded NPTEL Enthusiasts (Jul - Dec 2021) by NPTEL and SWAYAM powered by Ministry SWAYAM - NPTEL - IIT Madras, sponsored by MHRD 02 December 2021
7 Elite + Silver medal Sales and Distribution Management SWAYAM - NPTEL - IIT Kharagpur, sponsored by MHRD 07 May 2022
8 Elite + Silver medal Marketing Management - II SWAYAM - NPTEL - IIT Kanpur, sponsored by MHRD 11 May 2022
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

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