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Dr AASITA BALI

MCS, MPhil, PhD
ASSISTANT PROFESSOR


MEDIA STUDIES
SCHOOL OF ARTS AND HUMANITIES
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD CHRIST (Deemed to be University) 2018
MPhil MPhil Christ University 2012
PG MCS The Maharaja Sayajirao University 2002
Degree BCom The Maharaja Sayajirao University 1997
Sl.No. Title Name of Periodical Periodicity Date
Nationalism, Cricket, and Hindi Cinema Café Dissensus - we dissent Quarterly 05/12/2016
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Fake News and Social Media: Indian Perspective Media Watch 01-Sep-2019 10 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AASITA BALI,PRATHIK DESAIAASITA BALI
Title of Article Fake News and Social Media: Indian Perspective
Name of Journal Media Watch
Volume No 10
Issue No 3
Page No
URL http://www.mediawatchjournal.in/
Date of Publication 01-Sep-2019
2 Analysis on Director Ram's Films International Journal of Research in Humanities, Arts and Literature 31-Dec-2018 6 / 12 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ARIVUSELVAN S,AASITA BALIAASITA BALI
Title of Article Analysis on Director Ram's Films
Name of Journal International Journal of Research in Humanities, Arts and Literature
Volume No 6
Issue No 12
Page No
URL http://www.impactjournals.us/archives?jname=11_2&year=2018&submit=Search&page=32
Date of Publication 31-Dec-2018
3 A Study on Celebrity Advertising of Online Brands International Journal of Research in Social Sciences & Humanities 13-Apr-2017 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) NEHA GERA,AASITA BALIAASITA BALI
Title of Article A Study on Celebrity Advertising of Online Brands
Name of Journal International Journal of Research in Social Sciences & Humanities
Volume No 7
Issue No 1
Page No
URL http://ijrssh.com/currentissue.php?id=59
Date of Publication 13-Apr-2017
4 Song sequences and female representation in V. Ravichandra?select Kannada films International Journal of Research in Social Sciences (IJRSS) 01-Apr-2017 7 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AASITA BALI,TEJAS NKAASITA BALI
Title of Article Song sequences and female representation in V. Ravichandra?select Kannada films
Name of Journal International Journal of Research in Social Sciences (IJRSS)
Volume No 7
Issue No 4
Page No
URL
Date of Publication 01-Apr-2017
5 Use of social media in India and Political Communication International Journal of Humanities & Social Science Studies 31-Jan-2017 3 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AASITA BALI,SHIVANI JAGANAASITA BALI
Title of Article Use of social media in India and Political Communication
Name of Journal International Journal of Humanities & Social Science Studies
Volume No 3
Issue No 4
Page No
URL http://www.ijhsss.com/volume-iii,-issue-iv,-january-2017.html
Date of Publication 31-Jan-2017
6 FEMALE BODY IN INDIAN CINEMA-A REFLECTION Lingua- International Journal Linguistics, Literature and Culture 09-Sep-2014 1 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AASITA BALI
Title of Article FEMALE BODY IN INDIAN CINEMA-A REFLECTION
Name of Journal Lingua- International Journal Linguistics, Literature and Culture
Volume No 1
Issue No 1
Page No
URL http://ijllc.eu/index.php/2015-02-25-20-42-47/archives/vol-1-no-1-new
Date of Publication 09-Sep-2014
7 Politics of Twitter Engagement Media Matters 01-Sep-2014 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SHIVANI JAGAN,AASITA BALIAASITA BALI
Title of Article Politics of Twitter Engagement
Name of Journal Media Matters
Volume No 4
Issue No 1
Page No
URL
Date of Publication 01-Sep-2014
8 GULAAB GANG: IS IT ABOUT THE BATTLE OF SEXES OR WOMEN EMPOWERMENT OR CLICHES? Indian Research Journal 02-Dec-2013 1 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) AASITA BALIAASITA BALI
Title of Article GULAAB GANG: IS IT ABOUT THE BATTLE OF SEXES OR WOMEN EMPOWERMENT OR CLICHES?
Name of Journal Indian Research Journal
Volume No 1
Issue No 7
Page No
URL http://www.indianresearchjournal.com/wp-content/uploads/2014/12/Asita.pdf
Date of Publication 02-Dec-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Reference book Gender and Media: Critical Perspectives Changing Representation of women in Bollywood Films 979-8656195942 Jun-2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SANSTHITA BISWAS,AASITA BALI,JUBY THOMASAASITA BALI
Title of Book Gender and Media: Critical Perspectives
Title of Book/Chapter/Article/Case Study) Changing Representation of women in Bollywood Films
Month/Year Jun/2020
ISBN 979-8656195942
Pages
Publishing Company/Institution The Native Tribe
Level National publisher
2 Reference book Research Methodology Development of Research Design 978-81-935740-2-7 Oct-2018

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) AASITA BALI
Title of Book Research Methodology
Title of Book/Chapter/Article/Case Study) Development of Research Design
Month/Year Oct/2018
ISBN 978-81-935740-2-7
Pages 38 - 48
Publishing Company/Institution CEGR
Level National publisher
3 Reference book Proceedings of the one day national seminar. Translation:Issues and Perspectives 978-81-925005-1-5 Sep-2013

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) AASITA BALI
Title of Book Proceedings of the one day national seminar. Translation:Issues and Perspectives
Title of Book/Chapter/Article/Case Study)
Month/Year Sep/2013
ISBN 978-81-925005-1-5
Pages
Publishing Company/Institution
Level National publisher
4 Reference book Inception - A Journal of Research Articles by Third Year Communication and Media Students Sep-2013

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) AASITA BALI
Title of Book Inception - A Journal of Research Articles by Third Year Communication and Media Students
Title of Book/Chapter/Article/Case Study)
Month/Year Sep/2013
ISBN
Pages
Publishing Company/Institution
Level Local publisher
Sl.No. Title Abstract Objectives Type Sponsors
1 Trajectory of the image of female body in Indian cinema Since the early days of cinema, the image of woman‟s body portrayed on screen has undergone transition as well as transformation. Be it from a being a voluptuous full bloom figure or size zero, the body portrayed on screen has also been influenced by the socio-economic situation of India. This paper attempts to see the trajectory of the image of female body in Indian cinema with specific reference to the popular actresses‟ body type and see if socio-economic situation was /is an influencing factor for the shift from a full body to thin waistline or higher navel which is the current fad. Working Paper Christ University
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair 'Visual Cultures in Context: Affect, Subversion and Resistance' 19/02/2020 CPRACSIS & CHRIST International
2 Seminar Panelist Perspectives on Gandhian Ideology 19/07/2019 PG Department of History & Research Centre, Assumption College Autonomous, Changanassery International
3 Conference Presenter Communication, Technology and New Humanism Wellness and Smartphone Apps 17/06/2019 Chulalongkorn University, Bangkok International
4 Conference Presenter Digitality and Communication:The Cultural Logic of Data Societies Millenial, Media and Politics 05/09/2018 The English and Foreign Languages University Institutional
5 Conference Participant Issues and Challenges in Doctoral Research 25/08/2018 ITM University International
6 Conference Presenter 26th AMIC Annual Conference; Disturbing the Asian Millennial: Some Creative Response Changing India and Millennial 07/06/2018 Christ University International
7 Conference Co-presenter International Communications Management Conference (ICMC),Media & Entertainment Disruptions & Beyond 11/01/2018 Mudra Institute of Communication International
8 Conference Presenter International Conference On The Image Image politics, Women and Indian cinema 30/10/2017 Venice International University International
9 Seminar Moderator/Chair Mediatron August 2017 31/08/2017 Jyoti Niwas College Regional
10 Conference Moderator/Chair Media Meet 28/07/2017 Christ University National
11 Seminar Moderator/Chair Maya Bazaar - National Seminar on reframing Hero 16/03/2017 Christ University and Suchitra Film Society National
12 Seminar Moderator/Chair Mediatron- 2-17 02/02/2017 Jyoti Nivas College Autonomous National
13 Conference Presenter Feminine Genius: Women Leadership for a Just and Compassionate Society Changing Representation of Women in Recent Bollywood Films 29/07/2016 Journal of Dharma and Globethics.net International
14 Conference Presenter International Conference on ?Narrativising Indigeneity Looking to the future ? Narrative and Identity of Gujarati Cinema 24/02/2016 Centurion University International
15 Seminar Presenter National Seminar on ?Social Media-360 ?" Politics of Twitter Engagement 21/09/2015 Garden City College National
16 Conference Moderator/Chair National conference 02/02/2015 Jain University National
17 Seminar Participant Madhyam 17/02/2014 Department of media studies Regional
18 Conference Presenter Bounds of Ethics Violence in cinema: An Ethical Dilemma 06/01/2014 Christ University International
19 Conference Presenter International conference 'Literature, Language and Communciation' English beyond boundaries-case study of a gujarati film 'Desh re joya dada pardesh joya' 09/12/2013 Amity University International
20 Conference Presenter Translation: Issues & Perspectives Translating religion on screen portrayal of Muslim women in popular Hindi film - Case study on Shyam Benegal's Films 21/09/2013 Maharshi Dayanand College National
21 Seminar Panelist History goes to cinema 14/02/2013 Department of History, Christ University Institutional
22 Seminar Participant Madhyam 01/02/2013 Department of Media Studies Institutional
23 Conference Presenter International conference on Cinema Cultures in South India Beyond the Regional: Tamil and Bhojpuri Cinemas in South Asia 13/10/2012 C-PRACSIS International
24 Conference Presenter National Conference on "Literature & Cinema" Indian Independence struggle facts and fiction in Cinema 03/09/2012 Sheth P.T.Mahila College of Arts & Home Science National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Access to Information and Mass Communication Access to Information in a Global Village 26/09/2020 REVA University
2 Cinema and Theater Guest lecture 16/12/2015 Christ University
3 Representation of Gender Roles in Popular Culture Human Rights 08/07/2015 School of Law
4 Chair a session for conference National Conference on New Age Communication and Media 03/02/2015 Jain University
5 Documentary film making Workshop 05/09/2014 Jain University
6 Judging an event Sambandh 22/08/2014 Department of Sociology
7 Moderator for Paper Presentations Maya Bazaar - Reviewing 100 years of Indian cinema 19/02/2014 Department of English
8 Documentary film 'Empathy' Screening of 'Empathy' 23/09/2013 Department of Psychology
Sl.No. Title Genre Producer Copyrights
1 Interview with Laura Mulvey
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 Uses and Gratification of Indian News portal - Indiatimes, HT and DC Vidisha Dsouza Christ University
2 Analysing filmmaking Undergraduate Programme among select universities in India Cyril T Christ University February 2020
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 QIP-Thinking Through Interdisciplinary Academic Staff College 17/05/2018
2 Neuromarketing Workshop CHRIST Consulting Group Institutional 08/03/2018
3 Out Bound Training Christ University Institutional 20/11/2015
4 Research in Curriculum Department of Media Studies, Christ University 26/09/2015
5 FDP - Kengeri Christ University Institutional 28/05/2015
6 Workshop on Publication in Humanities and Social Sciences Taylor and Francis Institutional 23/09/2014
7 Film Appreciation Department of English Institutional 15/02/2014
8 Business ethics and Shakespeare and Business Communication and Language Amity University and Shakespeare Society of Eastern India International 09/12/2013
9 Psychoanlysis: An introduction to the theraputic Process' Department of Psychology Institutional 16/10/2013
10 FDP - Kengeri Christ University Institutional 31/05/2013
11 Quality Improvement Program Department of Media Studies Institutional 15/04/2013
12 SPSS workshop Department of media studies Institutional 14/03/2013
13 Orientation programme Christ University Institutional 04/03/2013
14 Author workshop Springer and Christ University Institutional 28/01/2013
15 OBT Christ University Institutional 27/01/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

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