Faculty

Profile

Dr SUPARNA NARESH

MS(Comm), PhD
ASSOCIATE PROFESSOR


MEDIA STUDIES
SCHOOL OF ARTS AND HUMANITIES
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bangalore University 2018
PG MS Bangalore University 1990
Others B S Bangalore University 1990
Degree BA Bangalore Unicversity 1989
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Mirror, Mirror On the Wall, Who?s the Better of Them All?? Fashion Magazines: A Social Tool of Empowerment or Enslavement? International Journal of Social Science and Human Research 10-Oct-2020 03 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Mirror, Mirror On the Wall, Who?s the Better of Them All?? Fashion Magazines: A Social Tool of Empowerment or Enslavement?
Name of Journal International Journal of Social Science and Human Research
Volume No 03
Issue No 10
Page No
URL http://www.ijsshr.in/v3i10/8.php
Date of Publication 10-Oct-2020
2 Media Narratives And The Resultant Public Perception: Brand Modi Journal of Critical Reviews 28-Jul-2020 07 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,NARESH RAO H
Title of Article Media Narratives And The Resultant Public Perception: Brand Modi
Name of Journal Journal of Critical Reviews
Volume No 07
Issue No 11
Page No
URL
Date of Publication 28-Jul-2020
3 Map the shift from offline to online International Journal of Research and Analytical Reviews 01-Jul-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,SHARANYA N ESHWAR,SUPARNA NARESH
Title of Article Map the shift from offline to online
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No 2
Page No
URL http://ijrar.com/uploads/conference/ijrar_56.pdf
Date of Publication 01-Jul-2019
4 Sexism in Contemporary Advertising International Journal of Advanced Scientific Research and Management (IJASRM) 01-May-2019 4 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,SUPARNA NARESH,SHREEDAS MUTHUTHODIYIL
Title of Article Sexism in Contemporary Advertising
Name of Journal International Journal of Advanced Scientific Research and Management (IJASRM)
Volume No 4
Issue No 4
Page No
URL www.ijasrm.com
Date of Publication 01-May-2019
5 Of Mach Men & Wimpy Women- Exploring the Sexist World of Advertising Universal Review Journal 01-Apr-2019 8 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Of Mach Men & Wimpy Women- Exploring the Sexist World of Advertising
Name of Journal Universal Review Journal
Volume No 8
Issue No 4
Page No
URL http://universalreview.org/
Date of Publication 01-Apr-2019
6 Towards a Knowledge Society- State Contribution in Higher Education Journal of Advanced Research in Journalism & Mass Communication 01-May-2018 5 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Towards a Knowledge Society- State Contribution in Higher Education
Name of Journal Journal of Advanced Research in Journalism & Mass Communication
Volume No 5
Issue No 3
Page No
URL https://management.adrpublications.in/index.php/Journalism-MassComm/article/view/469
Date of Publication 01-May-2018
7 'The Business of God'- Understanding the relevance of 'The Speaking Tree', a Times of India supplement on spirituality International Journal of Creative Research Thoughts 01-Mar-2018 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,SUPARNA NARESH
Title of Article 'The Business of God'- Understanding the relevance of 'The Speaking Tree', a Times of India supplement on spirituality
Name of Journal International Journal of Creative Research Thoughts
Volume No 6
Issue No 1
Page No
URL http://www.ijcrt.org/archive.php?vol=6&issue=4
Date of Publication 01-Mar-2018
8 Role of Interpersonal Communication and Employee Involvement in The Construction Sector: A Case Study Of SEWA International Journal of Creative Research Thoughts 01-Jan-2018 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Role of Interpersonal Communication and Employee Involvement in The Construction Sector: A Case Study Of SEWA
Name of Journal International Journal of Creative Research Thoughts
Volume No 6
Issue No 1
Page No
URL http://www.ijcrt.org/viewfull.php?p_id=IJCRT1705257
Date of Publication 01-Jan-2018
9 Role of Communication in Human Resource Management-An Explorative Study Imperial Journal of Interdisciplinary Research (IJIR) 05-May-2017 3 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Role of Communication in Human Resource Management-An Explorative Study
Name of Journal Imperial Journal of Interdisciplinary Research (IJIR)
Volume No 3
Issue No 5
Page No
URL http://www.onlinejournal.in/v3i52017/
Date of Publication 05-May-2017
10 OF VODKA MARTINI AND ASTON MARTIN-THE LURE OF THE BIG SCREEN: A CLOSER LOOK AT PRODUCT PLACEMENTS AS A PROMOTION OPTION- A CASE STUDY OF ?FASHION? AND ?AISHA? North Asian International Research Journals 01-Apr-2017 Volume 3 / Issue 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,KODELEKERE SIDDHANTH NAGARAJ,SUPARNA NARESH
Title of Article OF VODKA MARTINI AND ASTON MARTIN-THE LURE OF THE BIG SCREEN: A CLOSER LOOK AT PRODUCT PLACEMENTS AS A PROMOTION OPTION- A CASE STUDY OF ?FASHION? AND ?AISHA?
Name of Journal North Asian International Research Journals
Volume No Volume 3
Issue No Issue 4
Page No
URL http://www.nairjc.com/?re=social&name=social-science-humanities&val=NAIRJC
Date of Publication 01-Apr-2017
11 The Nation Wants to Know- How Prime Time News Hour is Being Stage-Managed to Pander to the Ego of Big Names: A case Study of Arnab Goswami's News Hour International Journal of Humanities & Social Science Studies (IJHSSS) 01-Mar-2016 II / V /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,NIJU ABRAHAM,SUPARNA NARESH
Title of Article The Nation Wants to Know- How Prime Time News Hour is Being Stage-Managed to Pander to the Ego of Big Names: A case Study of Arnab Goswami's News Hour
Name of Journal International Journal of Humanities & Social Science Studies (IJHSSS)
Volume No II
Issue No V
Page No
URL http://www.ijhsss.com/volume-ii,-issue-v,-march-2016.html
Date of Publication 01-Mar-2016
12 New Media Usage among School Children of Bangalore Artha 01-Sep-2015 14 / 03 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article New Media Usage among School Children of Bangalore
Name of Journal Artha
Volume No 14
Issue No 03
Page No
URL journals.christuniversity.in/index.php/artha
Date of Publication 01-Sep-2015
13 Sex, Sleaze and the Sinister-What the viewer wants from Hindi Horror Films? International Journal of Scientific and Research Publications 01-Jun-2015 5 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Sex, Sleaze and the Sinister-What the viewer wants from Hindi Horror Films?
Name of Journal International Journal of Scientific and Research Publications
Volume No 5
Issue No 6
Page No
URL http://www.ijsrp.org/research-paper-0615.php?rp=P424151
Date of Publication 01-Jun-2015
14 Marketing Films Through Social Realities: Shyam Benegal's 'Welcome To Sajjanpur'- A case Study International Journal of Scientific and Research Publications 02-Feb-2015 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,SUPARNA NARESH,JAGDEESH PRAKASH
Title of Article Marketing Films Through Social Realities: Shyam Benegal's 'Welcome To Sajjanpur'- A case Study
Name of Journal International Journal of Scientific and Research Publications
Volume No 5
Issue No 2
Page No
URL http://www.ijsrp.org/research-paper-0215.php?rp=P383633
Date of Publication 02-Feb-2015
15 Public Relations,Corporate Communication and Development Communication Today 01-Dec-2014 17 / 04 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,SUPARNA NARESH,JAGDEESH PRAKASH
Title of Article Public Relations,Corporate Communication and Development
Name of Journal Communication Today
Volume No 17
Issue No 04
Page No
URL
Date of Publication 01-Dec-2014
16 Public Relations and Corporate Identities:Corporate Social Responsibilities-Genuine Concern or Mere Image Building? Artha, Journal of Social Sciences 01-Oct-2014 13 / 03 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH,JAGDISH PRAKASH,SUPARNA NARESH
Title of Article Public Relations and Corporate Identities:Corporate Social Responsibilities-Genuine Concern or Mere Image Building?
Name of Journal Artha, Journal of Social Sciences
Volume No 13
Issue No 03
Page No
URL htpp://journals.christuniversity.in
Date of Publication 01-Oct-2014
17 Celebrity PR in India-A Closer Look At Salman's Khan's PR Strategies Communication Today 01-Sep-2014 16 / 03 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SUPARNA NARESH
Title of Article Celebrity PR in India-A Closer Look At Salman's Khan's PR Strategies
Name of Journal Communication Today
Volume No 16
Issue No 03
Page No
URL Not Applicable
Date of Publication 01-Sep-2014
Sl.No. Title URL Subject Month Year
1 Calling Card http://myword-anxietyprone.blogspot.in/ Personal musings on various issues 2009
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
1 Celebrity PR In India-A Case Study On Salman Khan's PR Strategies This paper tries to look deeper into the phenomenon of ‘Bad boy Salman becoming the poster boy of Bollywood today’, to find out whether PR can really wrought a volte-face in the career graph of an actor.The primary objective of this paper will be to understand the power of the Public Relations strategies used by celebrities such as actor Salman khan to create a positive image in the minds of the viewing public . Working Paper Christ University
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Moderator/Chair Laura Mulvey Conference 19/02/2020 Christ University International
2 Conference Presenter Mediacon 2020 'Everyone's A Journalist'- News Dissemination in the Era of Social Media: Dealing With News, Views & Other Grey Areas. 13/02/2020 St. Joseph's College International
3 Seminar Participant National Seminar-Mayabazaar-Reframing the Hero in Cinemas of India 16/03/2017 Christ University National
4 Conference Participant National Conference on "Transforming Higher Education Through Academic and Administrative Audit". 03/02/2017 NMKRV College for Women National
5 Seminar Participant Clinical Application of Psychoanalysis in the Asia 08/01/2016 Dept of Psychology, Christ University International
6 Conference Participant UG Conference on 'Syllabus for Journalism at UG le 28/10/2015 Maharani Ammanni College for women and Karnataka State Journalism and Communication Teachers Associatio(KSJCTA) Regional
7 Seminar Participant 'Digital Media Tools for News Gathering and Distri 23/08/2015 International Center for Journalists(IJFU) and Consulate General of USA,Chennai National
8 Seminar Participant Expresssions 06/03/2014 COMMITS Institute of Media, Management and Communicatio National
9 Conference Participant Production and Dissemination of Knowledge in Social Sciences: Contemporary Concerns 10/04/2013 Dept of Sociology,Christ University & NIAS Institutional
10 Seminar Participant Expressions 09/02/2013 Commits, Bangalore Regional
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Exploring contemporary ideas on modern South Asia South Asia Conclave 11/07/2019 Oxford University Press
2 Innovations in Quality Assessment and Evaluation-Institutional Directives for Deaneries and Departments Faculty development programme 23/05/2016 Christ University, Deanery of Social Sciences
3 Celebrity public relations Christ University Forum of Humanities and Social Sciences(CUFOHSS) 27/06/2015 Christ University, Deanery of Social Sciences
4 Concept of Photo-Journalism Christ University Forum of Humanities and Social Sciences(CUFOHSS) 29/06/2014 ChristUniversity
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
1 'Relevance of an all women social networking website' Ashna Kalra Amity University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 'Mahiti',Karnataka Government Project on the effectivity of e-governance. Naresh Rao and Suparna Naresh Govt Of Karnataka External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 QIP Department of Media Studies & Academic Staff College, CHRIST(Deemed To Be University) 17/05/2018
2 Workshop- Media Laws and Ethics Department of Mass Communication and Journalism, Mysore University National 26/12/2017
3 Curriculum Development CU-Academic Staff College 07/11/2017
4 Writing, Assessment and Evaluation CU-Academic Staff College 18/05/2017
5 OBT-II Christ University Institutional 18/11/2016
6 Research Initiatives and Concerns Department of Media Studies Institutional 24/09/2016
7 Faculty Development Programme Christ University Institutional 30/05/2016
8 Quality Improvement Progtramme(QIP) Department of Media Studies 23/03/2016
9 Outbound Training Programme 2 Christ University Institutional 20/11/2015
10 Out Bound Training Programme-1 Christ University Institutional 29/05/2015
11 QIP CU-Academic Staff College and Dept of Media Studies 09/04/2015
12 Out Bound Training Programme-2 Christ University Institutional 21/11/2014
13 Publishing workshop Taylor and Francis Institutional 25/09/2014
14 Short-Film making Course Dept of Media Studies and Vibha Charitable trust Regional 16/08/2014
15 Out Bound Training Programme-1 Christ University Institutional 22/05/2014
16 OBT(Outbound Training) Christ University Institutional 15/11/2013
17 OBT(Outbound Training) Christ University Institutional 01/06/2013
18 Quality Improvement Programme Dept of Media Studies, Christ University 15/04/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Certificate of Achievement Online Advertising-Open Study Course,Open Universities Australia Open Universities Australia December,2013
2 Certificate of Achievement Open Study Course,Open Universities Australia Open Universities Australia December,2013

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