Dr HARPREET KAUR
MCom, PhD
ASSISTANT PROFESSOR
MCom, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Exploring the bank selection criteria in India: scale development and validation | International Journal of Bank Marketing / 37 / 3 / - | 0265-2323 | 25-Apr-2019 |
| 2 | Demographic influences on consumer decisions in the banking sector: evidence from India | Journal Of Financial Services Marketing / 24 / / 81 - 93 | 1479-1846 | 11-Nov-2019 |
| 3 | Demographic influences on consumer decisions in the banking sector: evidence from India | Journal Of Financial Services Marketing / 24 / / 81 - 93 | 1479-1846 | 11-Nov-2019 |
| 4 | Creating a Sustainable Future: Insights into Brand Marketing in the Luxury Fashion Industry | Cogent Business & Management / / / - | 2331-1975 | 28-Feb-2024 |
| 5 | Beyond the Bottom Line: An Impact of CO2 Emissions and R&D on Corporate Sustainability in India | Approaches to Global Sustainability, Markets and Governance / 1 / 5.1 / 311 - 326 | 2520-8772 | 01-Apr-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Green Futures: Navigating the Path to Environmental Resilience | SHANU SINGH,HARPREET KAUR, SURBHI SRIVASTAVA,ANGAPPA GUNASEKARAN, ANSHUMAN JASWALS, DEBJANI MUKHERJEE, VINAY KANDPAL | 25208772 | / |
| 2 | Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing | AMIT MALHOTRA,HARPREET KAUR,JASON PAPATHANASIOU, RUTH MATHEWS, THEODORE TARNANIDIS, VASILEIOS ISMYRLIS, VIJAYA KITTU MANDA | 9798369391228 | / |
| 3 | Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces | HARPREET KAUR,AMIT MALHOTRA,RUTH MATHEWS | 9798337321110 | / |
| 4 | Policy Implications on International Financial Economics and Banking | HARPREET KAUR,SHANU SINGH, SURBHI SRIVASTAVA | 9798337337258 | / |
| 5 | Green Horizons: Role of AI in Sustainable Finance | SHANU SINGH,HARPREET KAUR, SURBHI SRIVASTAVA | ISBN Number 978-981 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International conference on Global Business and Societal Reset | CONFERENCES | Hedge Funds Herding: The polemicist Manifestation | PRESENTER) | GHAZIABAD | 05/02/2022 |
| 2 | International conference on Global Business and Societal Reset | CONFERENCES | Key Indicators of a global financial crisis and its significance: An exploratory study | PRESENTER) | GHAZIABAD | 05/02/2022 |
| 3 | 7th Global Leadership Research Conference 2022 | CONFERENCES | Hedge Funds Herding In Currency Futures: The Polemicist Manifestation | PRESENTER) | Amity Business School, Amity UniversityNOIDA | 16/02/2022 |
| 4 | International conference on Global Business and Societal Reset | CONFERENCES | ) | GHAZIABAD | 05/02/2022 | |
| 5 | International conference on Global Business and Societal Reset | CONFERENCES | ) | Ghaziabad | 05/02/2022 | |
| 6 | 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi | CONFERENCES | PARTICIPANT) | International Federation of Training and Development Organisations - IFTDONEW DELHI | 19/05/2022 | |
| 7 | Conference on Excellence in Research and Education | CONFERENCES | Social Entrepreneurship in India: mindsets and motivation and challenges | PRESENTER) | Indian Institute Of Management IndoreIndore | 03/06/2022 |
| 8 | 49th ISTD-IFTDO World Conference and Exhibition May 19-21, 2022, New Delhi | CONFERENCES | Rethinking transformational leadership and innovation to get organizational commitment in complex, multicultural, and global environment | PRESENTER) | International Federation of Training and Development Organisations - IFTDONew Delhi | 19/05/2022 |
| 9 | 16th GJ-IntConMITE 2022: Challenge of Changing Patterns in a Borderless World | CONFERENCES | MODERATOR) | Gyan Jyoti Institute of Management and TechnologyChandigarh | 29/07/2022 | |
| 10 | CERE2022: 12th Conference on Excellence in Research and Education | CONFERENCES | MODERATOR) | IIM INDOREIndore | 03/06/2022 | |
| 11 | International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 | CONFERENCES | Personalised Marketing Techniques: A Systematic Review using Gough Model | PRESENTER) | DELHI | 10/02/2023 |
| 12 | International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 | CONFERENCES | ) | DELHI | 10/02/2023 | |
| 13 | International Conference on New Paradigms in Economy, Commerce and Society Envisioning Industry 5.0 and Society 5.0 | CONFERENCES | MODERATOR) | DELHI | 10/02/2023 | |
| 14 | 7 International Conference On Navigating the Future: The Triple Bottom Line Approach | CONFERENCES | Factors affecting the adoption of mobile payment services during the COVID-19 pandemic | PRESENTER) | Chetana?s Institute of Management & Research | 19/01/2024 |
| 15 | Management Case Conference (MCC 2023) | CONFERENCES | From Food to Finance: Zomato's Journey through the UPI Dilemma in the Indian Digital Payment Market? | PRESENTER) | CIMPINDIA | 03/11/2023 |
| 16 | 3rd International Marketing Conference (iMarC III) | CONFERENCES | Linkages between filter bubble phenomenon and social media: A bibliometric approach | PRESENTER) | Indian Institute of Management, ShillongShillong | 30/01/2024 |
| 17 | International Conference on New Paradigms in Economy, Commerce, and Society (THEME 2024 - Orchestrating a Tech-Forward Transformation of Business) | CONFERENCES | ) | GHAZIABAD | 20/04/2024 | |
| 18 | International Conference on New Paradigms in Economy, Commerce, and Society (THEME 2024 - Orchestrating a Tech-Forward Transformation of Business) | CONFERENCES | ) | GHAZIABAD | 20/04/2024 | |
| 19 | International Conference on New Paradigms in Economy, Commerce, and Society (THEME 2024 - Orchestrating a Tech-Forward Transformation of Business) | CONFERENCES | MODERATOR) | GHAZIABAD | 20/04/2024 | |
| 20 | SEEDS 2024 conference | CONFERENCES | MODERATOR) | MIDDLESEX UNIVERSITY, DUBAIDubai | 17/12/2024 | |
| 21 | QS Reimagine Education Awards and Conference 2024 | CONFERENCES | MODERATOR) | American University Of The Middle EastLONDON | 09/12/2024 | |
| 22 | LPS Business Conclave '24 | CONFERENCES | Invitation to Judge IntellecVIEW Competition at LPS Business Conclave '24 | MODERATOR) | Learning Paths School , ChandigarhChandigarh | 04/10/2024 |
| 23 | LPS Business Conclave '24 | CONFERENCES | Leadership and Innovation in a Dynamic World | KEYNOTE_SPEAKER) | Learning Paths SchoolChandigarh | 04/10/2024 |
| 24 | Sustainable Commerce For Viksit Bharat: Leveraging Artificial Intelligence For Inclusive Growth And Global Leadership By 2047 | CONFERENCES | Green Bonds: Does The Investor Perspective Align With The Company's Financial Performance | PRESENTER) | MAHARAJA AGRASENDELHI | 16/04/2025 |
| 25 | ICNPECS 2025 - Annual International Conference | CONFERENCES | ICNPECS 2025 - Annual International Conference | MODERATOR) | CHRIST (Deemed to be University)DELHI | 22/03/2025 |
| 26 | ICNPECS 2025 - Annual International Conference | CONFERENCES | ICNPECS 2025 - Annual International Conference | CHAIR) | CHRIST (Deemed to be University)DELHI | 22/03/2025 |
| 27 | Two-Day International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures | CONFERENCES | Bridging Models and Markets: Theoretical and Empirical Perspectives on CBDCs in High-Evasion Economies | PRESENTER) | B.S. Abdur Rahman Crescent Institute of Science and Technology, ChennaiChennai | 12/11/2025 |
| 28 | Two-Day International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures | CONFERENCES | Two-Day International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures | CHAIR) | B.S. Abdur Rahman Crescent Institute of Science and Technology, ChennaiChennai | 12/11/2025 |
| 29 | Winter Conference on Sustainable Business 2025 | CONFERENCES | Metaverse Banking: A Paradigm Shift in Financial Services – Exploring Adoption, Impact, and Novel Strategies for Future Innovation | PRESENTER) | Great Lakes Institute of ManagementMANESAR | 10/12/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Leadership and Innovation in a Dynamic World | LPS Business Conclave '24 | 05/10/2024 | LPS SCHOOL |
| 2 | Judge for Evaluating and Updating QS University Rankings | QS Reimagine Education Awards | 09/12/2024 | American University of The Middle East |
| 3 | UG Orientation | UG ORIENTATION 2025 | 11/07/2025 | Christ University |
| 4 | PG Orientation | PG ORIENTATION | 12/07/2025 | Christ University |
| 5 | Discussion On Foreign Collaborations In Guinea | EMBASSY VISIT TO GUINEA | 16/07/2025 | EMBASSY OF GUINEA |
| 6 | Orientation Of First Year Students - BCOMAFA | ORIENTATION OF FIRST YEAR STUDENTS - BCOMAFA | 23/07/2025 | Christ University |
| 7 | Drafting a SOP & Cover Letter | Writing Labs Series | 03/11/2025 | CHRIST UNIVERSITY |
| 8 | CRM and Corporate Activism | Visiting Faculty Program | 30/09/2025 | Financial University, Russia |
| 9 | Marketing and Financial Aspects of Platform Economy: Integration of Russian and Global South Markets | Visiting Faculty Program | 26/11/2025 | Financial University, Russia |
| 10 | Emerging Trends in Financial Services | Visiting Faculty | 17/09/2025 | Amity University |
| 11 | Mandatory Training Session on DREC Procedures and Processes | Department Research Ethics Committee (DREC) | 04/11/2025 | CHRIST UNIVERSITY |
| 12 | FICCI Massmerize 2025 | FICCI Massmerize 2025 | 20/08/2025 | FICCI |
| 13 | DUT & CU COLLABORATION MEETINGS FOR MOU | PhD supervision, joint research initiatives, and faculty exchange programs. | 14/10/2025 | DUT, SOUTH AFRICA |
| 14 | SOP & Cover Letter | CAPS SESSION | 03/11/2025 | CHRIST UNIVERSITY |
| 15 | Branding Through Advanced Social Media Platforms | Expert Talk | 07/11/2025 | National Institute of Food Technology Entrepreneurship and Management – Kundli (NIFTEM–K) |
| 16 | Judge - Ad Mania | Sunergos - Ad Mania | 02/02/2026 | CHRIST (Deemed to be University) |
| 17 | JUDGE in Literary Event, Debate. | Literary Event, Debate. | 23/08/2025 | CHRIST (Deemed to be University) |
| 18 | FICCI's 98th Annual General Meeting and Annual Convention | FICCI's 98th Annual General Meeting and Annual Convention | 28/11/2025 | FICCI |
| 19 | From Apps to AI: Are We Ready for the Digital Financial Future? | One-Day Sensitisation/Awareness Programme on Intergenerational Bonding in Colleges | 09/03/2026 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Decoding The Filter Bubble In Online Fashion Clothing And Accessories | RUTH MATHEWS | Christ University | CO_SUPERVISOR | Ongoing | December 2020 |
| 2 | Impact of Green Human Resource Management Practices on Employees Green Behavior: Mediating Role of Environmental Knowledge | Anamika Yadav | Christ University | SUPERVISOR | Ongoing | July 2024 |
| 3 | . | ANAMIKA YADAV | Christ University | SUPERVISOR | Ongoing | May 2025 |
| 4 | An Empirical Analysis of Consumer Buying Behavior in the Cosmetic Industry | Ms. Ashna Dhawan | Christ University | EXAMINER |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Factors Influencing Sustainable Luxury Fashion in India: An Empirical Study | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Grant Writing and Management Workshop | India Offices of the Max Planck Gesellschaft (MPG) and the University of Cologne (UoC)., India Offices of the Max Planck Gesellschaft (MPG) | International | Participant | 29/10/2025 |
| 2 | Guiding the Future: Strategic Priorities for Institutional Advancement | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 16/06/2025 |
| 3 | Learner Centric Approach | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 19/05/2025 |
| 4 | Learner Centric Approach | CHRIST (DEEMED TO BE UNIVERSITY) , | Participant | 26/04/2025 | |
| 5 | Launchpad 2025 - Phase I | Teach for India, Teach for India - FIRKI | National | Participant | 15/01/2025 |
| 6 | Global Immersion Program MALAYSIA AND SINGAPORE 2025 | Ureka Education , Ureka Education, UK | International | Organiser & Presenter | 11/01/2025 |
| 7 | "Strategic Integration of Digital Innovations and AI in Education, Research, and Professional Development" | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 24/06/2024 |
| 8 | "Data analytics for Real World Applications" | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 18/06/2024 |
| 9 | Advance Research Methodology & Analytical Tool | CHRIST (DEEMED TO BE UNIVERSITY) , | Participant | 20/05/2024 | |
| 10 | Global Immersion Program | Ureka Education, | International | Organiser & Presenter | 06/11/2023 |
| 11 | Global Immersion Program | Ureka Education, Ureka Education, UK | International | Organiser & Participant | 06/11/2023 |
| 12 | Case Analysis and Writing | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 03/07/2023 |
| 13 | Tech- Savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 21/06/2023 |
| 14 | PROJECT PROPOSAL WRITING | CHRIST (DEEMED TO BE UNIVERSITY), | Institutional | Participant | 03/09/2022 |
| 15 | Applications of various Tools and Tests in research | CHRIST (DEEMED TO BE UNIVERSITY) , | Institutional | Participant | 30/07/2022 |
| 16 | Holistic academic development of Faculty | CHRIST (DEEMED TO BE UNIVERSITY) , | Participant | 01/07/2022 | |
| 17 | Enhancing Teaching and Learning: The Journey from being Good to Great | CHRIST (DEEMED TO BE UNIVERSITY), | Institutional | Participant | 22/06/2022 |
| 18 | Re-Design Your Life | SCHOOL OF COMMERCE, FINANCE, AND ACCOUNTANCY, | Institutional | Participant | 16/05/2022 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Coursera certifications | Coursera certification | University of London | 13 May 2025 |
| 2 | Coursera certifications - | Coursera certifications - Generative AI in Education | University of Glasgow | 14 May 2025 |
| 3 | Visiting Faculty Fellowship in Financial University, Russia | I have been confirmed for the Visiting Faculty Program at the Financial University in Russia for the upcoming academic semester (2025?26), beginning in the upcoming months. | Financial University, Russia | 26 May 2025 |
| 4 | Appointed as an Editorial Board Member and Associate Editor | Assigned the role of Editorial Board Member and Associate Editor in the Journal of Strategic Marketing (ABDC - A, Scopus - Top Q1 journal) | Journal of Strategic Marketing (Taylor and Francis) | 11 September 2025 |
| 5 | Appointed as an Editorial Board Member and Associate Editor | Assigned the role of Editorial Board Member and Associate Editor in the Journal of Wine Business | Journal of Wine Business | 15 September 2025 |
| 6 | Appointed as an Editorial Board Member and Associate Editor | Assigned the role of Editorial Board Member and Associate Editor in the Journal of Strategic Marketing (ABDC - A, Scopus - Top Q1 journal) | Journal of Strategic Marketing (Taylor and Francis) | 11 September 2025 |
| 7 | Appointed as a Member of Board of Examination (BOE) | Appointed as an External Paper setter for Chandigarh University in their BOE. This is confidential, but an achievement to report. | Chandigarh University | 25 October 2025 |
| 8 | Visiting Faculty Fellowship in Financial University, Russia | I have been confirmed for the Visiting Faculty Program at the Financial University in Russia for the upcoming academic semester (2025-26), beginning in the upcoming months. - Sept 30 | Financial University, Russia | 14 November 2025 |