Dr SANDEEP KUMAR SINGH
MCom, PhD
ASSISTANT PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Fostering Inclusion in Digital Marketplace: Vistas into the Online Shopping Experiences of Consumers with Visual Impairment in India Organizations and Markets in Emerging Economies / 15 / 1 / 90 - 108 2029-4581 29-May-2024
2 Navigating the need for accessible labelling through the narratives of consumers with visual impairment in India British Journal of Visual Impairment / Not Assigned yet / Not Assigned Yet / - 0264-6196 08-Oct-2024
3 Exploring the shopping experiences of visually impaired consumers: a scoping literature review Journal of Indian Business Research / 17 / 1 / 26 - 44 1755-4195 15-Apr-2025
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Marketing Innovation Strategies and Consumer Behavior SANDEEP KUMAR SINGH,BELEM BARBOSA 979-836934196-4, 979-836934195-7 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 Issues in Emergence of Farmer Producer Companies in India SEMINARS The Future of Genetically Modified Crops in India: Consumer Awareness, Perceptions and Willingness to Pay PRESENTER) Dept. of Business Administration, Tezpur UniversityTezpur 04/04/2019
2 National Seminar SEMINARS Indigenous Knowledge System for Sustainable Rural Development PRESENTER) National Institute of Rural Development and Panchayati RajJawahar Nagar, Guhati 18/01/2016
3 National Seminar on Ethics in Management: Trends and Issues SEMINARS Studying the Effects of Consumer Perceived Ethicality on Consumer Trust and Loyalty PRESENTER) Dibrugarh UniversityDebrugarh 13/02/2015
4 Disruptive Technology and Business: Emerging Challenges and Models SEMINARS Student lives Matter: Psychological Well-Being of College Students During the Disruptive Lockdown PRESENTER) Dept. of Commerce, Mar Ivanios CollegeOnline 25/03/2021
5 International Conference - Neo Business Practices for the Evolving World CONFERENCES A Scoping Review of Marketplace Encounters of Visually Impaired Consumers: The Road Ahead PRESENTER) SIBM NagpurOnline 04/04/2022
6 Digital Disruption and Business Transformation CONFERENCES Fragmented and Fragile Work Lives: Empirical Evidence of IT Sector Employees during the Pandemic PRESENTER) JAIN (Deemed-to-be University)Bangalore 29/03/2022
7 International Marketing Conference (iMarC III) CONFERENCES Bookfluencers' Made Me Buy The Book! Effect Of Reviews On Reader'S Purchase Intention: A S-O-R Framework PRESENTER) IIM ShillongOnline 30/01/2024
8 BIZAD 2024 CONFERENCES Visualizing Bibliometric Networks On Green Advertising Literature: What We Know And What We Do Not Know PRESENTER) SRM Institute Of Science and TechnologyOnline 13/03/2024
9 RIMC 2026 CONFERENCES Antecedents and Consequences of Influencer-Driven Sustainable Purchase Intention: An Empirical Approach PRESENTER) Rajagiri Business SchoolKochi 13/02/2026
10 SLTBS 2026 CONFERENCES Clicks, Tricks and Purchases: The Dark Side of Retail PRESENTER) CHRIST (Deemed to be University)Bangalore 25/02/2026
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 Decision Making FUTURES - Market Readiness 07/10/2020 Mar Baselios Christian College of Engineering and Technology
2 What do Successful CEOs do? MBA Orientation 10/09/2024 International Institute of Business Studies
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Insights into the Marketplace and Marketspace Experiences of Visually Impaired Consumers in the Context of Purchasing Convenience Goods. GREESHMA BENNY THADIKARAN Christ University SUPERVISOR Ongoing July 2021
2 BOOKSTAGRAMMERS AS A MARKETING TOOL IN THE DIGITAL ERA HARSHITA SINGH Christ University SUPERVISOR Notification Issued July 2025
3 . MICHAEL YUIVAMUNG ZIMIK Christ University SUPERVISOR Ongoing March 2023
4 DECISION MAKING ARCHITECTURE IN CONSUMPTION OF GOLD JEWELLERY IN SOUTH INDIA ANDREA THOMAS P Christ University SUPERVISOR Ongoing June 2022
5 Role of Diversity, Equity, and Inclusion on Institutional Performance: Empirical Evidence from Academia. SNEHA M Christ University SUPERVISOR Ongoing April 2023
6 Insights into the Shopping Experiences of Consumers with Visual Impairments: A Qualitative Inquiry Ms Greeshma Benny Thadikaran Christ University SUPERVISOR Notification Issued
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 Artificial Intelligence-Based Decision Support System for Predicting Consumer Purchase Intention in Gold Jewellery Using Structural Equation Modelling and Behavioural Analytics ANDREA THOMAS P, SANDEEP KUMAR SINGH 15-Oct-2025
2 Entrepreneurial Ecosystem to Persistence Intention: Mediation of Self-Efficacy and Capability MICHAEL YUIVAMUNG ZIMIK, SANDEEP KUMAR SINGH 26-Dec-2025
Research Project
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 From looms to Global Market: A Study on Issues and Challenges faced by Tamil Nadu’s Cotton Export Industry DEEPIKA UPADHYAY,SANDEEP KUMAR SINGH,SARAVANAKRISHNAN V Internal
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Scaffolding Adult Learning Through Learner-Centered Approach TLEC, Christ University,  Institutional Participant 01/03/2024
2 Scale Construction & Validation Christ University,  Institutional Organiser & Participant 19/02/2024
3 Teaching & Practicing Market Research IIM Lucknow, IIM Lucknow International Participant 21/07/2023
4 Curriculum Design and Revision with specific focus on OBE Staff Development College,  Institutional Participant 05/12/2022
5 Faculty Development Programme I Centre for Education Beyond Curriculum,  Institutional Participant 06/07/2022
6 Pre-Conference Workshop SIBM Nagpur, SIBM Nagpur International Participant 04/04/2022
7 Online Weeklong Workshop on Assessment and Evaluation Teaching Learning Centre, Tezpur University National Participant 14/12/2020
8 Literature Review and Rationalization of Research Methods Christ Deemed To Be University,  National Organiser & Participant 02/07/2020
9 Research Proposal: Initiating Research Coursera, University of California, Davis International Participant 02/06/2020
10 Essentials of Entrepreneurship: Thinking and Action Coursera, University of California, Irvine International Participant 01/06/2020
11 Quality Improvement Program Christ Deemed To Be University,  Participant 22/04/2020
12 Learning to Teach Online Coursera, University of New South Wales, Sydney International Participant 22/04/2020
13 Faculty Orientation Program Academic Staff College, Christ University,  Participant 06/01/2020
14 Workshop on Business Statistics Indian Statistical Institute, ISI North East Centre National Participant 05/12/2016
15 Research Methodology in Social Sciences Tezpur University, Tezpur University National Participant 24/11/2014
16 Workshop on Advanced Data Analysis using SPSS and AMOS Tezpur University, Tezpur University National Participant 28/07/2014
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Junior Research Fellowship University Grants Commission 01 January 2014
2 External Examiner Invited to be External Examiner in MBA Research Viva Assam Women's University 01 October 2020
3 Best Paper Award Overall Best Paper Award in International Conference SIBM Nagpur 06 April 2022