Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	An empirical analysis to study the influence of behavioral pattern of men on formal shoes	International Journal of Management / 3 / 3 / 72 - 91	0976-6502, 0976-6510	20-Feb-2013
2	Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests	Indian Journal of Marketing / 43 / 8 / 46 - 64	0973-8703	27-Feb-2013
3	Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh	International Journal of Applied Business and Economic Research / 15 / 22 / 593 - 602	0972-7302	01-Dec-2017
4	An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market	International Journal of Engineering and Advanced Technology (IJEAT) / 8 / 6 / 5056 - 5061	2249-8958	30-Aug-2019
5	An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market	International Journal of Engineering and Advanced Technology / 8 / 6 / 5056 - 5061	2249-8958	25-Aug-2019
6	Improved DHOA-Fuzzy Based Load Scheduling in IoT Cloud Environment	Computers, Materials & Continua / 71 / 2 / 4101 - 4114	1546-2226	03-Jan-2022
7	Behavioral Bias as an Instrumental Factor in Investment Decision-An Empirical Analysis	Studies in Systems, Decision and Control / 487 / 1 / 807 - 818	2198-4182	04-Oct-2023
8	Understanding the technological evolution in electronic payments system in India and the acceptance	International Journal of Process Management and Benchmarking / 16 / 4 / 433 - 457	1460-6739	04-Mar-2024
9	Unveiling the Indian REIT narrative-qualitative insights into retail investors? perspectives	Journal of Property Investment and Finance / 42 / 6 / 539 - 553	1463-578X	11-Oct-2024
10	Influence of blockchain technology on open banking: a scoping literature review	International Journal of Services and Operations Management / 53 / 2 / 187 - 211	1744-2389	18-Feb-2026

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	Lecture notes in Networks and Systems	UMA V R,ALLAM HAMDAN, BAHAAEDDIN ALAREENI	978-3-031-08954-1	/
2	The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A	DEEPIKA UPADHYAY,UMA V R,ILANGO VELCHAMY, KIRAN SOOD, NAVEEN CHILAMKURTI, PALLAVI TYAGI, SIMON GRIMA	978-1-80382-028-6	/
3	2022 Second International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT)	UMA V R,ANAND SHANKAR RAJA, IEEE, SHAMITHA S KOTEKANI, V. ILANGO	9781665411202	/

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1		CONFERENCES	Application of Psychographics in the preference for footwear by the youth in Bengaluru - Empirical Analysis	PRESENTER)	Bangalore	18/03/2013
2		CONFERENCES	The Impact of Psychographics on the Footwear purchase of Youth: Implications for the manufacturers to reposition their products	PRESENTER)	IIM, Ahmedabad	18/03/2013
3	Thinking Paradigms in Education			PARTICIPANT)	Centre for Education beyond Curriculum (CEDBEC)	18/03/2013
4		SEMINARS	Retail Talk	PRESENTER)	Bangalore	18/03/2013
5	FDP on Corporate Governance			PARTICIPANT)	Institute of Management, Christ University	30/09/2014
6	"Challenges and Opportunities of Social Media for			PARTICIPANT)	P.G. & Research Department of Commerce, Voorhees College, Vellore	10/03/2016
7	National Seminar on Viral Marketing of Financial Services	SEMINARS	Viral Marketing in Financial Services	KEYNOTE_SPEAKER)	Sri Krishna Arts and Science College, Coimbatore,Coimbatore, Tamil Nadu	05/01/2017
8	Sustaining a Competitive Edge in the Changing Global Senariio: Challenges, Practices & Innovations	CONFERENCES	The Determinants of Firm Value from Enterprise Risk Management Perspective: A Conceptual Framework	PRESENTER)	Bengaluru	07/02/2017
9	Panel Discussion on Issues and Challenges in Health Insurance: the Road Ahead	SYMPOSIUM		PANELIST)	Christ University, Bangalore	20/12/2017
10	International Conference	CONFERENCES	The Relationship between Enterprise risk Management and Firm Value - An Analysis using Panel Data Approach	)	Mount CArme College, Bagalore, Binary University, Malaysia and ISDC and TCSMount Carmel College, Autonomous, Bengaluru	01/03/2018
11	TRENDS	CONFERENCES		)	New Horizon College, BangaloreNew Horizon College, Bangalore	28/04/2018
12	International Conference on Changing Business Landscape (ICCBL 2019)	CONFERENCES		)	Bangalore	06/02/2019
13	30th AIMS Annual Management Education Convention 2018	CONFERENCES	Occurrence of Illness Episodes	PRESENTER)	Bangalore	30/08/2018
14	International Conference on Future of Work, work force and work place	CONFERENCES	Ayyamittu Unn, A case study on zero food waste through Community Refrigerator	PRESENTER)	Weligkar Institute of Management Development and ResearchMumbai	13/01/2020
15	AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology	CONFERENCES		)	Nandha Engineering College, Erode, Tamil NaduErode , Tamil Nadu	04/12/2020
16	2022 IEEE Sponsored Second International Conference on Advances in Electrical, Computing, Communications and Sustainable Technologies (ICAECT 2022)	CONFERENCES	Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product	PRESENTER)	Shri Shankaracharya Technical Campus (SSTC), Bhilai, Chhattisgarh, IndiaBhilai, Chhattisgarh, India	21/04/2022
17	Two Day Virtual International Conference on ?Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship"	CONFERENCES	Online Gaming on Psychological Well-Being of Youths and Millennials: In the Light if COVID 19	PRESENTER)	Shri Krishnaswamy College for Women, ChennaiChennai	17/02/2022
18	The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management?	CONFERENCES	Behavioral Bias as an instrumental factor in Investment Decision-An Empirical Analysis	PRESENTER)	Ahlia University, BahrainOnline	06/02/2023
19	2022 Second International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT)	CONFERENCES	?Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product	PRESENTER)	Institute of Electrical & Electronics Engineers, IEEE	21/04/2022
20	International Conference on Innovations in Architecture, Design, Business, Society, Languages and Literature 2025	CONFERENCES	IMPACT OF VISUAL AND HAPTIC STIMULI ON PURCHASE INTENTION IN CAFES	PRESENTER)	Vellore Institute of Technology (VIT)	30/10/2025

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Perceiving Growth through Rupee Volatility	Panel Discussion	-	Christ University
2	Impact of Social media in Business Processes and Development	National Seminar on Challenges and Opportunities of Social Media for Personal Life and Business	19/02/2016	P.G.& Research Department of Commerce, Voorhees College, Vellore
3	Inaugural Address	RHAPSODY Intercollegiate Meet	30/01/2018	PKR Arts College for Women
4	Systematic Review of Research Articles	Quality Improvement Programme	22/05/2019	Department of Commerce, CHRIST (Deemed to be University)
5	Procedure for Conduct of Ph D Programme, Role of Supervisors, Writing a Publishable article	FDP	18/10/2019	CHRIST University - Lavasa Campus, Pune
6	Systematic Review of Literature	Rationalization of Research Design	16/03/2020	Christ University
7	AI TOOLS FOR RESEARCH		24/02/2026	CHRIST (Deemed to be University)
8	Leveraging AI Tools for Enhancing Research Quality, Productivity, and Academic Integrity	International Conference on Science, Engineering, Technology and Social Sciences	30/01/2026	Kuriakose Elias College, Mannanam

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	A comparative study on customer's expectations and perceptions on credit card services in old and new generation banks	Cheryl Shais Pellisary		SUPERVISOR	Awarded	May 2013
2	A comprehensive study on the consumer preferences towards online marketing in consumer goods	Tejashwini G		SUPERVISOR	Awarded	May 2012
3	A study on Bancassurance on the performance of banks with specific reference to the Life insurance sector	Shruthi Jose		SUPERVISOR	Awarded	May 2014
4	Online banking and its impact on the Indian Banking Scenario	Sheril Michael Almeida		SUPERVISOR	Ongoing
5	A STUDY ON THE MIDDLE INCOME CONSUMERS' ATTITUDE TOWARDS MODERN RETAIL OUTLETS	Deepa	Christ University	SUPERVISOR	Awarded	May 2017
6	Factors affecting brand preferences of consumer durables among the rural and semi urban population	Honey Gupta	Christ University	SUPERVISOR	Awarded	May 2018
7	The Determinants of Firm Value - Evidence from Enterprise Risk Management Perspective	Anju K J	Christ University	SUPERVISOR	Ongoing	September 2015
8	THE DETERMINANTS OF FIRM VALUE: EVIDENCE FROM ENTERPRISE RISK MANAGEMENT PERSPECTIVE	Anju K J	Christ University	SUPERVISOR	Ongoing	November 2015
9	Key Factors Elevating Omnichannel Retail Capabilities: A Maturity Assessment Framework	Girish K	Christ University	SUPERVISOR	Awarded	November 2020
10	Vajpayee Arogyashree and Rajiv Arogya Bhagya schemes: Level of awareness and its utilization in Karnataka.	JANNATH UL FIRDOSE	Christ University	SUPERVISOR	Ongoing	June 2018
11	Investment Decisions: Behavioural Biases in selected less volatile asset classes	Aneesha K Shaji	Christ University	SUPERVISOR	Ongoing	December 2017
12	Investment Decisions: Behavioral Biases in Selected Less Volatile Asset Classes	Aneesha K Shaji	Christ University	SUPERVISOR	Ongoing	December 2017
13	CONSUMER ETHNOCENTRIC TENDENCIES AND CORPORATE GLOCALISATION STRATEGIES: POST JALLIKATTU PROTESTS IN TAMILNADU	KRISHNA PRASATH S	Christ University	SUPERVISOR	Ongoing	December 2018
14	"The Influence of Cues in Habit Based Reinforcement of Consumer Purchase Decision. "	Ashish G Wilson	Christ University	SUPERVISOR	Ongoing	June 2019
15	Problems and challenges faced by farmers in agricultural insurance	Shiva T	Christ University	SUPERVISOR	Ongoing	June 2019
16	A STUDY ON DEVELOPING A NEW INSURANCE PRODUCT TO COVER THE PERMANENT ILLNESS CAUSED BY PRETERM BIRTH	Hemanth Angadi	Christ University	SUPERVISOR	Ongoing	September 2019
17	Impact of social entrepreneurs on gen z in creating a sustainable future: a study with reference to Bengaluru city'	Sarayu Sudhindra	Christ University	SUPERVISOR	Ongoing	June 2020
18	Key Factors Elevating Omni-Channel Retail Experience: A Study of Critical Capability Dimensions	GIRISH K	Christ University	SUPERVISOR	Awarded	September 2020
19	The Role of Internal Control and Firm-Specific Characteristics on Firm Value	ANJU K J	Christ University	SUPERVISOR	Awarded	November 2019
20	INVESTMENT DECISIONS: BEHAVIORAL BIASES IN SELECTED LESS VOLATILE ASSET CLASSES	ANEESHA K SHAJI	Christ University	SUPERVISOR	Awarded	November 2024
21	Employee Empowerment in Business Process Outsourcing with special reference to Coimbatore District	R Rekha		EXAMINER
22	Effect of Peer Pressure and Perceived Benefits on Herbal Cosmetics Purchase Decision among Generation Y consumers in Coimbatore District	Ishwarya		EXAMINER
23	.	SWATHI G R	Christ University	SUPERVISOR	Ongoing	April 2023
24	Factors Affecting Enrolment & Utilization of Government Sponsored Health Insurance Schemes in Karnataka	LIYA JOSEPH	Christ University	SUPERVISOR	Ongoing	August 2023
25	Investment Decisions: Behavioral Biases in Selected Less Volatile Asset Classes	Aneesha K Shaji	Christ University	SUPERVISOR	Notification Issued	November 2024

Sl.No.	Title of Invention	Inventor(s)	Filing Date
1	A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE	UMA V R	30-Sep-2019
2	A UNIQUE MODEL FOR DETECTION OF HEALTH INSURANCE FRAUD WHILE IMPROVING UX USING UI BASED ON EMOTION CUE	UMA V R	30-Sep-2019
3	SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING	ANAND SHANKAR RAJA M, UMA V R	17-Sep-2020
4	PERSONALIZED GUEST LAUNDRY SYSTEM: THE GRAND PRIX L-CHUTE	LEENA N FUKEY, UMA V R	29-Jun-2022
5	SELF-RISK ASSESSMENT SYSTEM EMBEDDED WITH CONVERSATIONAL USER INTERFACE FOR SELECTION OF HEALTH INSURANCE PRODUCT	UMA V R	29-Jun-2022
6	SMART EMBEDDED DEVICE AND SYSTEM FOR PREDICTION OF RISK, FRAUD, LOSS ASSESSMENT AND CLAIM PROCESS FOR INSURANCE	UMA V R	29-Jun-2022
7	SYSTEM AND METHODS FOR PREDICTING COGNITIVE BEHAVIOURAL PATTERNS AMOUND SOCIAL MEDIA USERS ENGAGED IN DIGITAL LEARNING	UMA V R	11-Jun-2025
8	SYSTEM AND METHOD FOR A CENTRALIZED KNOW YOUR CUSTOMER (KYC) PLATFORM WITH GEOLOCATION INTEGRATION FOR STREAMLINED FINANCIAL OPERATIONS	UMA V R	11-Jun-2025

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	Consumers' Footwear Preferences: A study with special reference to Bata India Ltd., Liberty, Lee Cooper and Tommy Hilfiger	UMA V R		Internal
2	Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers	UMA V R		Internal
3	Health Insurance in Tamil Nadu: Need for a segmented approach by the public & private insurers	UMA V R		Internal

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	Digital Learning Playbook	Indian Institute of Management, Bangalore, IIM, Bangalore	National	Participant	13/04/2024
2	Scaffolding Adult Learning Through Learner-Centered Approach	Teaching Learning Enhancement Cell (TLEC),	Institutional	Participant	01/03/2024
3	Faculty Development Program on Curriculum Design and Revision with specific focus on OBE	Academic Staff College,	Institutional	Participant	05/12/2022
4	Excel Skills for Business Essentials	Coursera, Macquarie University, Australia	International	Participant	10/04/2020
5	Learning to teach online	Coursera, UNSW, Sydney	International	Participant	10/04/2020
6	Marketing Analytics	Coursera, University of Virginia	International	Participant	02/04/2020
7	Research and Technology in Commerce	Academic Staff College,		Participant & Presenter	27/10/2017
8	Research and Publication	Academic Staff College, Christ University,	Institutional	-	23/09/2016
9	New Dimensions in Research	Academic Staff College, Christ University,	Institutional	-	23/05/2016
10	Paradigms in Research	Centre for Research, Christ University,	Institutional	-	30/09/2015

Sl.No.	Faculties	Theme of Consultancy	Type
1	UMA V R	Swayam - a Government of India Initiative. Name of the Course: Research Methods	GOVERNMENT_PROJECT