Articles in Periodicals

Sl.No.	Title	Name of Periodical	Periodicity	Date
1	Impact of Information and Communication Technology on Higher Education with special reference to Self Financing Institutions.	souvenir	ANNUAL	26/10/2013

Articles in Journals

Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	Buying Intention Of Menstrual Cups Among Women In India	International Journal of Advanced Science and Technology / 29 / 2 / 13 - 24	2005-4238	13-Jan-2020
2	Stress Classification of Medical Practitioners Using Machine Learning Techniques	Solid State Technology / 6 / 4 / 7098 - 7104	0038-111X	16-Dec-2020
3	The Effect of Merger, Acquisition and Covid-19 on Customers Service of Union Bank of India in Delhi	Psychology and Education / 58(2) / 9880-9887 / 9880 - 9887	0033-3077	24-Dec-2020
4	Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol	Multidisciplinary Reviews / 7 / 12 / -	2595-3982	16-Aug-2024
5	A Study of Financialization of Commodity Markets in India	International Conference on Newer Engineering Concepts and Technology (ICONNECT-2023) / 399 / E3S Web Conf / 15 -	2555-0403	12-Jul-2023

Books/ Book Chapter/Case Study

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	Harnessing AI, Machine Learning, and IoT for Intelligent Business	VINNARASI B,& M. KRISHNAMOORTHI, ALLAM HAMDAN, UDO BRAENDLE, C. ADDLIN POOVIGA, K. RAMPRABHA, SUNIL SAXENA	978-3-031-67890-5	/
2	Sustainable Digital Technology and Ethics in an Ever-Changing Environment	KAVITHA JAYAKUMAR,VINNARASI B,M. KRISHNAMOORTHI, M. MATHIYARASAN, P. VENKATESH, SHABNAM SIDDIQUI	978-3-031-86712-5	/

Participation in Seminars/Conferences/Symposium

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1		CONFERENCES	An understanding of green marketing - An innovation to green home	PRESENTER)	Poondi	25/03/2013
2		CONFERENCES	Role of ICT in higher education with special reference to Christ University	PRESENTER)	Virushunagar Hindu Nadar's Senthikumara Nadar College, Virudhnagar	25/03/2013
3		CONFERENCES	Impact of global crisis on Indian Banking system	PRESENTER)	Annai Mathammal Sheela Engineering College, Erumpatty-637013-	25/03/2013
4		CONFERENCES	ROLE OF ICT IN HIGHER EDUCATION FOR SUSTAINABLE DEVELOPMENT	PRESENTER)	KRISTU JAYANTHI COLLEGE	31/07/2013
5		SEMINARS	ROLE OF ICT IN HIGHER EDUCATION LEARNING WITH SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT	PRESENTER)	BANGALORE UNIVERSITY	18/03/2014
6		SEMINARS	IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON HIGHER EDUCATION WITH SPECIAL REFERENCE TO SELF FINANCING INSTITUTIONS.	PRESENTER)	HASNATH COLLEGE, BANGALORE	18/03/2014
7		CONFERENCES	IMPACT OF ICT ON HIGHER EDUCATION SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT	PRESENTER)	BHARATH COLLEGE	25/03/2014
8	UGC SPONSORED TWO DAY NATIONAL SEMINAR ON CHANGING			PARTICIPANT)	Hasnath College for Women	18/03/2014
9	NATIONAL SEMINAR ON INCLUSIVE GROWTH AND SUSTAINAB			PARTICIPANT)	BANGALORE UNIVERSITY	18/03/2014
10	NEW DIMENSIONS IN COMMERCE & INDUSTRY IN THE GLOBA			PARTICIPANT)	COMMERCE AND MANAGEMENT, BHARATH COLLEGE	25/03/2014
11		CONFERENCES	Strategy during uncertainty- Globalization and its impact	PRESENTER)	Kristu Jayanthi College, Bangalore	03/03/2015
12	UGC Sponsored International Conference on Futurist			PARTICIPANT)	Jyothi Nivas College Autonomous	03/03/2015
13		CONFERENCES	Need for financial education in colleges	PRESENTER)	Jaipur	21/08/2015
14		CONFERENCES	ANALYZING THE FACTORS INFLUENCING SECURITY FRAUD IN INDIA	PRESENTER)	BANGALORE	21/08/2015
15		CONFERENCES	INVESTOR PREFERENCE TOWARDS MUTUAL FUNDS IN BANGALORE CITY	PRESENTER)	VIRUDHUNAGAR	14/09/2015
16	INTERNATIONAL CONFERENCE ON STRATEGIES FOR SUSTAIN			PARTICIPANT)	VHN SENTHILKUMARA NADAR COLLEGE (AUTONOMOUS)	21/08/2015
17	International Conference on Management and I.T			PARTICIPANT)	INTERNATIONAL SCHOOL OF INFORMATICS & MANAGEMENT	21/08/2015
18		CONFERENCES	Use of ICT in teaching Commerce and Management Education	PRESENTER)	Salem, TamilNadu	14/03/2016
19	National Conference on Management & seminar on how			PARTICIPANT)	International Association of Engineering and Management Education	14/03/2016
20	National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance	SEMINARS		PANELIST)	Mangalore Institute of Management and Science, BanMangalore Institute of Management and Science, Bangalore	07/01/2017
21	National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance	SEMINARS		PARTICIPANT)	Mangalore Institute of Management and Science, BanBangalore	07/01/2017
22	CYNOSURE 2019- International Conference on Creativity, Innovation and Technology as a Strategy for Global Business: An Interdisciplinary Approach	CONFERENCES	An Empirical Study on the Passenger Vehicle segment in India	PRESENTER)	St. Francis De Sales CollegeBangalore	23/01/2019
23	CYNOSURE 2019 -International conference on Creativity, Innovation and Technology as a Strategy for Global Business.	CONFERENCES	Stress, Job satisfaction and Job performance of Private College Teachers:An Empirical Relationship	PRESENTER)	Bangalore	23/01/2019
24	International Conference on Changing Business Landscape	CONFERENCES		MODERATOR)	Bangalore	06/02/2019
25	One Day International Conference on Services Marketing-Process, Practices and Potential	CONFERENCES		MODERATOR)	National College (Autonomous), TrichyTricy	24/01/2019
26	International Conference on Digitalization of Banking Operations: OUtreach, Challenges and Impact on Economy	CONFERENCES	Issues and Challenges of Banking Technology of Rural Banks in India	PRESENTER)	Alpha Arts and Science CollegeChennai	01/03/2019
27	National Conference 2019 on Management, Technology and Innovation in the VUCA world "Role in Value Creation"	CONFERENCES	Emotional Advertisements VS Rational Advertisements: which one is more effective?	PRESENTER)	New Horizon College of EngineeringBangalore	23/03/2019
28	Let Us Dream 2020 Triennial International Virtual Conference	CONFERENCES		PARTICIPANT)	Bangalore	20/11/2020
29	Let Us Dream 2020 Triennial International Virtual Conference	CONFERENCES		PARTICIPANT)	Bangalore	20/11/2020
30	Virtual Conference on Ubiquitous AI and Machine Learning	CONFERENCES	Stress classification of Medical Practitioners Using Machine Learning Techniques	PRESENTER)	Institute for Engineering Rsearch and PublicationMalaysia	16/10/2020
31	Issues and Implications of Covid-19 on the Banking and Financial sector	SEMINARS		PARTICIPANT)	Sacred Heart College (Autonomous)Tirupattur, Tamil Nadu	04/07/2020
32	Role of Women Entrepreneurs in Logistics and Supply chain management?	SEMINARS		PARTICIPANT)	St. Xavier's college for women, AluvaAluva	14/05/2020
33	Unleash the Power of Mind for Unlimited Success	SEMINARS		PARTICIPANT)	Bangalore	24/07/2020
34	International Conference on Advancements and Future Trends in Collaborative Technologies Engineering, Social Sciences, Humanities & Management	CONFERENCES	A STUDY ON DAY OF THE WEEK EFFECTS IN NON AGRICULTURAL COMMODITIES TRADED IN MCX SAIT2256	PRESENTER)	Sambhram Institute of TechnologyBangalore	24/05/2025
35	The International Conference on Sustainable Business and Technology (ICSBT’Cairo2025)	CONFERENCES	Tax Saving Investment Instruments: Trends and Preferences of Indian Salaried Class	CO_PRESENTER)	The American University in Cairo, Egypt. Eygypt	29/09/2025
36	9th Equal Opportunities Conference “Industry 5.0 and Circular Economy (EO'2026)	CONFERENCES	A systematic review of seasonality in the commodity market	CO_PRESENTER)	Ahlia UniversityManama - Bahrain	09/02/2026
37	International conference on Advancements and future trends in collaborative Technologies Engineering, Social Sciences, Humanities and Management	CONFERENCES	A Study on Day of the Week Effects in Non-Agricultural Commodities Traded in MCX	CO_PRESENTER)	Sambhram Institute of Technology Bangalore	24/05/2025
38	4th International Conference on Economics, Business and Sustainability (ICEBS'2025)	CONFERENCES	The Impact of Social Media on Investor Sentiment and Market Volatility in Indian Stock Markets	CO_PRESENTER)	Kristu Jayanti (Deemed to be University)Bangalore	16/10/2025
39	The International Conference on Sustainable Business and Technology (ICSBT’Cairo2025)	CONFERENCES	Exploring the Economic Impacts of Ride-Hailing Policies on Bengaluru’s Drivers: Gig Work and Platform Governance	CO_PRESENTER)	The American University in Cairo, Egypt. -Online	29/09/2025
40	3rd International Conference on Management and Social Sciences	CONFERENCES	Factors Influencing the implementation & Integration of Digital Payment Systems in the Gig Economy	CO_PRESENTER)	ICMSS, Bangkok, ThailandOnline	23/11/2024
41	Research Pathways to 2030: Insights for Sustainable Development	CONFERENCES	Research Pathways to 2030: Insights for Sustainable Development	MODERATOR)	Patrician College of Arts and Science Chennai Online	26/09/2025

Invited Talks

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Union Budget 2019	Panel Discussion on Union Budget 2019	09/02/2019	Maharani Lakshmi Ammani College for Women Autonomous, Bangalore
2	Stress management in Pandemic times	webinar	06/02/2021	St. Joseph's College of Commerce (Autonomous)
3	Stress Management and Covid-19	webinar	13/08/2020	SRSI College
4	Holistic Education in curriculum	Webinar	17/08/2020	PG and Research Department of Commerce A.V.V.M Sri Pushpam college (Autonomous). Poondi

MPhil/PhD Guided/Adjudicated

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	IMPACT OF RIDE-HAILING COMPANIES OPERATIONAL PRACTICES AND POLICY FRAMEWORKS ON THE EARNINGS OF GIG DRIVERS IN BENGALURU	SHOBHA V	Christ University	SUPERVISOR	Ongoing	July 2021

Research Project

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	Assessing the Impact of ICT on Higher Education-Special reference to Commerce and Management	VINNARASI B		Internal

Workshop/FDP/Training programme

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	Faculty Development program 2025	HRDC CHRIST (DEEMED TO BE UNIVERSITY),	Institutional	Participant	19/05/2025
2	Outcome Based Education	Department of Commerce(Accounting & Finance and corporate Secretaryship), SHRI KRISHNASWAMY COLLEGE FOR WOMEN	National	Participant	08/08/2022
3	Online Workshop on Tools and Techniques in Research	Internal Quality Assurance Cell and Research Cell, Government First Grade College, Malur, Internal Quality Assurance Cell and Research Cell,	Regional	Invited Resource Person/Trainer	02/03/2021
4	Statistical Applications using SPSS Software	G L Research Academy, G L Research Academy	National	Participant	15/07/2020
5	Work Smarter not harder Time management for personal and professional productivity	Coursera, University of California	International	Participant	12/05/2020
6	Five Day Faculty Development Program -webinar series	School of management Studies, Sathyabama Institute of Science and Technology, Sathyabhama Institute of Science and Technology	National	Participant	09/05/2020
7	QIP on online Teaching	Academic Staff College,		Participant	22/04/2020
8	Learning to Teach Online	Coursera ,	International	Participant	01/04/2020
9	QIP on Innovative Pedagogic Practices Research and Consultancy	Academic Staff College,		Organiser & Participant	20/05/2019
10	Intensive workshop on case teaching, writing and research	Christ Institute of Management Lavasa Pune,	Institutional	Participant	12/01/2019
11	Holistic Education Development-Societal Skill	CHRIST (Deemed to be University),	Institutional	Participant	03/12/2018
12	STRATEGY ACTUALIZATION: FORGING THE ACADEMIC COMMUNITY AHEAD	CHRIST (Deemed to be University),	Institutional	Participant	30/10/2018
13	Frontier Areas in Commerce and Curriculum Updation	Academic Staff College, CHRIST (Deemed to be University),		Participant	21/05/2018
14	Holistic Develo0ment Program-Societal Skill	CHRIST (Deemed to be University),	Institutional	Participant	16/05/2018
15	'Fifty Years of Growth and Future: Sustaining Our University Culture, Strategic Vision and Leadership	CHRIST (Deemed to be University),	Institutional	Participant	14/05/2018
16	Eviews	CART,	National	Participant	17/04/2018
17	GST OUTREACH PROGRAM	DEPARTMENT OF COMMERCE,	National	Organiser & Participant	23/02/2018
18	FDP on GST	Christ University Department of Commerce ,	National	Organiser & Participant	23/02/2018
19	Research and Technology in Commerce	CU Academic Staff College,		Participant	27/10/2017
20	COMPUTERISED ACCOUNTING USING TALLY, ERP 9	CHRIST UNIVERSITY, TALLY	Institutional	Participant	24/10/2017
21	APA Workshop	Center for Research,	Institutional	Participant	02/06/2017
22	Teaching, Learning and Evaluation	Christ University Academic Staff College,		Participant & Presenter	17/05/2017
23	Faculty training on Innovation and creative Teaching of Final Accounts of Companies	Christ Junior College,	Institutional	Presenter	23/02/2017
24	Research and Publication	CU-Academic Staff College,		Participant & Presenter	23/09/2016
25	New Dimensions of Research	CU-Academic Staff College,		Participant	23/05/2016
26	TRANSITIONS IN CONCEPTS AND PRACTICES IN COMMERCE AND MANAGEMENT	CHRIST UNIVERSITY,		Participant	14/03/2015
27	UGC Sponsored National Level Quality Improvement Program Energy-The key to Tranform Teaching Dynamics	Jyothi Nivas College Autonomous, Jyothi Nivas College Autonomous	National	Participant	15/11/2014
28	Routledge Editorial Workshop 2014	Taylor & Francis India,	Institutional	Participant	25/09/2014
29	CONTEMPORARY DEVELOPMENTS IN COMMERCE AND BUSINESS	CHRIST UNIVERSITY,	Institutional	Participant	18/03/2014
30	RESEARCH AND DEVELOPMENT: CREATING VALUE THROUGH SPSS	JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE, JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENT	National	Participant	01/03/2014
31	RESEARCH AND DEVELOPMENT:CREATING VALUE	JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE BANGALORE, JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENT	National	Participant	23/11/2013
32	FDP	CHRIST UNIVERSITY,	Institutional	Participant	01/10/2013
33	NATIONAL WORKSHOP ON DATA ANALYSIS USING SPSS	CENTRE FOR ADVANCED RESEARCH AND TRAINING, CHRIST UNIVERSITY,	National	Participant	16/05/2013
34	Data Analysis Using SPSS	Christ University,	National	Participant	16/05/2013

Awards/Achievements/Others

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	SAP 01-END USER COURSE		CLOCKWORK ACADEMY	18 March 2014
2	FOUNDATIONS OF BUSINESS STRATEGY	ONLINE COURSE	UNIVERSITY OF VIRGINIA	18 March 2014
3	Developing Innovative ideas for new companies: The first step in Entrepreneurship.	ONLINE COURSE	UNIVERSITY OF MARYLAND	07 March 2015
4	Crafting an effective writer: Tools of the Trade (Fundamental English Writing)	ONLINE COURSE	DEPARTMENT OF ENGLISH, MT.SAN JACINTO COLLEGE.	07 March 2015
5	Guest Lecture on Dividend Decisions and Theories		Thimmappa Post Graduate Centre for Management and Engineering, KGF	14 March 2016
6	Guest lecture on Capital Budgeting		Thimmaiah Post Graduate Centre for Management and Engineering, KGF	14 March 2016
7	Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Profit and Loss Account	Guest Lecture for the Christ Junior College faculty members of the Commerce Department.	Christ Junior College	23 February 2017
8	Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Balance Sheet	Guest Lecture for the Christ Junior College faculty members of the Commerce Department.	Christ Junior College	25 March 2017
9	CHIEF GUEST FOR THE INAUGURAL CEREMONY OF BBM PROGRAM	DELIVERED AN INAUGURAL ADDRESS ON SENTIMENTS AND PROFESSIONALISM	NATIONAL COLLEGE	10 August 2017
10	Keynote Speaker and panelist	ONE DAY NATIONAL CONFERENCE ON INNOVATIVE AND EMERGING TRENDS IN BUSINESS, IT, SCIENCE AND HUMANITIES- SYNERGY 2018. ORGANIZED BY DEPARTMENT OF COMMERCE	CHRIST COLLEGE OF SCIENCE AND MANAGEMENT	22 January 2018
11	Key note Speaker	National Seminar on GST	KLE College, Kengeri, Bangalore	07 October 2017
12	Guest Lecture	Guest talk on Income Tax	St. Claret College	10 August 2017
13	Acted as Chairperson	In the technical session-IV for the discipline of HR, Marketing, Finance, IT, IB and Economics.	Mangalore Institute of Managemnt and Science College	07 January 2017
14	GUEST LECTURE	TOPIC: SENTIMENTS AND PROFESSIONALISM	BISHOP COTTON WOMEN'S CHRISTIAN COLLEGE	12 March 2018
15	Panelist	I was a panelist for the panel discussion on Union Budget 2019	Maharani Lakshmi Ammani College for Women Autonomous, Bangalore	09 February 2019
16	Staff sports and Games	Secured Second in throwball Match	Christ University	20 December 2018
17	Guest of Honour	I was invited by the V /s International Pre-School as Guest of Honour for the annual day of the school	V S International Pre-School	02 February 2019
18	Board of Examiner	Board of Examiner for September 2019 for St. Joseph's college of Commerce (Autonomous), Bangalore	St. Joseph's college of Commerce (Autonomous)	17 September 2019
19	External Examiner	PhD Thesis Evaluation-Indian External Examiner	VELS Institute of Science, Technology and Advanced Studies	04 September 2019
20	External Examiner	PhD Thesis Evaluation-Indian External Examiner	Bharathidasan University	26 April 2019
21	External Examiner	PhD thesis Evaluation-Indian External Examiner	Bharathidasan University, India.	20 December 2019
22	External Examiner	PhD Thesis Evaluation - Indian External Examiner	VELS Institute of Science, Technology and Advanced Studies	19 September 2019
23	Member in Indian Association of Commerce	Member in Indian Association of Commerce	Indian Association of Commerce	26 February 2020