Articles in Journals

Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	Antecedents of Consumer Attitude and Purchase Intention towards Counterfeit Products	International Journal of Business and Globalisation / / / -	1753-3635	17-Aug-2020
2	Antecedents of consumer attitude and purchase intention towards counterfeit products	International Journal of Business and Globalisation / 37 / / -	1753-3627	08-Jul-2024

Participation in Seminars/Conferences/Symposium

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1	International Conference on Future of Work, Workforce and Workplace	CONFERENCES	Does Risk Perception Matter in Consumer Attitude and Purchase Intention Towards Counterfeit Product	PRESENTER)	We school Welingar EducationMumbai	13/01/2020
2	Webinar on New Platforms of Academic Reading and Learning	SEMINARS		PARTICIPANT)	NSS College Rajakumari,Affiliated To Mahatma Gandhi UniversityIdukki Dist., Kerala.	10/07/2020
3	JNU-WETOM Workshop: Empowering Teaching through Online Mode	SEMINARS	Going Online: Classroom, Field Work & Research	PARTICIPANT)	Jawaharlal Nehru UniversityJawaharlal Nehru University New Delhi, India	11/07/2020
4	Opportunities in the Hospitality Sector after the Pandemic Covid	SEMINARS		PARTICIPANT)	Naipunnya School of ManagementCherthala, Alappuzha	01/08/2020
5	Strategy of Managing Personal Finance Including Mutual Funds During and After COVID-19	SEMINARS		PARTICIPANT)	Department of Commerce, Central University of Rajasthan in association with Securities and Exchange Board of India (SEBI) & Association of Mutual Fund in India (AMFI)Online	03/10/2020
6	Open Education Resources and Google Site Creation	SEMINARS		PARTICIPANT)	DMI St. John the BAPTIST University, Republic of Malawi, Central AfricaOnline	27/07/2020
7	Webinar on Classroom Management Tools	SEMINARS		PARTICIPANT)	SCMS Schools of Technology and ManagementAluva,Kerala	23/07/2020
8	Post Pandemic Cultural Order and Possibilities	SEMINARS		PARTICIPANT)	Alphonsa CollegeThiruvambadi,Kerala	13/07/2020
9	Open-Source Tools For Data Analysis In Social Sciences	SEMINARS		PARTICIPANT)	Manipal Academy of Higher EducationMahe	31/07/2020
10	Webinar on Is COVID a Reset Button for Business	SEMINARS		PARTICIPANT)	LISSAHKaithapoyil,Kozhikkode,Kerala	21/07/2020
11	Webinar on ?New Platforms of Academic Reading and Learning?	SEMINARS		PARTICIPANT)	NSS College RajakumariIdukki,Kerala	10/07/2020
12	National Webinar on Artificial Intelligence in Business Economics and Management	SEMINARS		PARTICIPANT)	Government Arts & Science CollegeAmbalapuzha,Kerala	01/08/2020
13	Webinar on Logistics Intermediaries in Global Trade: Challenges and Opportunities	SEMINARS		PARTICIPANT)	Alagappa UniversityKaraikkudi	07/07/2020
14	National Level Webinar on ?Business Resilience In The Face of Chaos?	SEMINARS		PARTICIPANT)	St Joseph?s Evening CollegeBengaluru	12/07/2020
15	National Webinar on Skill Development for the Post COVID Economy	SEMINARS		PARTICIPANT)	CARMEL CollegeMala,Kerala	24/08/2020
16	Athreedayinternationalresearchconclav	SYMPOSIUM		PARTICIPANT)	Jain UniversityBangalore	03/08/2020
17	Webinar on Digital Minimalism	SEMINARS		PARTICIPANT)	Cooperative College of Higher Education and technology,Mahe	17/05/2021
18	XIX INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN ENGINEERING, TECHNOLOGY AND MANAGEMENT	SEMINARS	In Modern Marketing a Major Reason to Implement the Social Credit System to Regulate Gen Alpha? A Theoretical Underpinning	PRESENTER)	PONDICHERRY UNIVERSITYPORT BLAIR	16/08/2024
19	International Conference On Financial Access And Transformation (Icfat 2025)	CONFERENCES	International Financial Literacy And Inclusive Finance Models For Smart City Development: Lessons And Applications	PRESENTER)	CHRIST (Deemed to be University)	24/01/2025
20	International Conference Paper Presentation JAIN (Deemed-to-be University)	CONFERENCES	Digital Financial Literacy as a Shield Against Social Media-Driven Financial Scam	PRESENTER)	JAIN UniversityBangalore	27/02/2026
21	Investor Educator Conference	CONFERENCES	Investor Educator Conference	PARTICIPANT)	CHRIST (Deemed to be University)Bangalore	17/11/2025

Invited Talks

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Unfolding SMAC for Business	National Webinar on "E-comerce: a New Horizone in the Context of COVID -19	22/09/2020	St.Joseph's College Pilathara
2	Surveillance Capitalism	National Webinar	23/12/2020	NAM College Kallikkandy, Kannur
3	Embracing the digital Finance Revolution Exploring AI Block Chain and Fintech Innovations in Modern Finance	National Seminar	28/10/2024	Providence Womens College
4	Innovation and. Management in Dynamic Business Environment	National Seminar	28/10/2024	Providence Womens College

MPhil/PhD Guided/Adjudicated

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	.	AKSHAY KUMAR A V	Christ University	SUPERVISOR	Ongoing	June 2022
2	IMPACT OF ONLINE BEHAVIORAL ADVERTISING ON CUSTOMER ENGAGEMENT AND PURCHASE INTENTION AMONG SOCIAL MEDIA USERS	MANISHA SARMA	Christ University	SUPERVISOR	Ongoing	June 2022
3	ANTECEDENTS OF WOM AND EWOM ON HOSPITAL SERVICES AND BRAND PERCEPTION	KAVYA SHREE B V	Christ University	SUPERVISOR	Ongoing	February 2022
4	.	DIVYA J	Christ University	SUPERVISOR	Ongoing	August 2024

Workshop/FDP/Training programme

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	LinkedIn Optimization	CAPS,	Institutional	Participant	07/02/2025
2	"Enhancing Research and Academic Writing Skills'	Department of Commerce, CHRIST University BCC,	International	Participant	02/09/2024
3	Transformative Teaching	Global FTI Pvt.Ltd, Global FTI Pvt.Ltd	National	Participant	18/06/2024
4	Cognitive Teaching	Global FTI Pvt.Ltd, Global FTI Pvt.Ltd	National	Participant	08/06/2024
5	Microsoft Teams- 30M Training	CHRIST Deemed to be University,	Institutional	Participant	10/07/2020
6	Online Faculty Development Program on ?MSMEs: Threats, Challenges and Revival Measures?	Central University of Kerala, The Institute of Company Secretaries of India (ICS	Regional	Participant	09/07/2020
7	5day Quality Improvement Program on Online Teaching	Academic Staff College,CHRIST Deemed to be University,		Participant	22/04/2020
8	Orientation Programme	Christ Deemed to be University,		Participant	06/01/2020

Awards/Achievements/Others

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	DREAMS Project Contribution Appreciation	Got Appreciation for the Initiation of DREAMS in BYC, A community project initiated by Fr. Lijo	CHRIST University	16 February 2025
2	DREAMS Faculty Leader Recognition Community Leadership Program	Recognized as a Faculty Leader in the DREAMS (Desire, Readiness, Empowerment, Action, Mastery for Success) Personal and Leadership Development Program for dedication and contribution to empowering participants and supporting community leadership development during June 2025 March 2026 in Bangalore.	DREAMS	12 March 2026