Dr MARY RANI THOMAS
MCom, MPhil, PhD
ASSOCIATE PROFESSOR
MCom, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Periodicals
| Sl.No. | Title | Name of Periodical | Periodicity | Date |
| 1 | Geopolitics of the War: Resetting the Energy Debate | Indian Periodical | DAILY | 29/11/2022 |
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Benefits of Cross - Training : Scale Development and Validity | Prabandhan: Indian Journal of Management / 12 / 6 / 41 - 56 | 0975-2854 | 13-Jun-2019 |
| 2 | Integration of Artificial Intelligence in Human Resource | International Journal of Innovative Technology and Exploring Engineering (IJITEE) / 9 / 2 / 5069 - 5073 | 2278-3075 | 12-Dec-2019 |
| 3 | Digital Marketing Strategies: Effectiveness on Generation Z | SCMS Journal of Indian Management / XVII / 2 / 54 - 69 | 0973-3167 | 01-Jul-2020 |
| 4 | Quarantined effects and strategies of college students ? COVID-19 | Asian Education and Development Studies / NA / NA / 1 - 9 | 2046-3162 | 13-Nov-2020 |
| 5 | Attitude of generations: Does it matter online? | Indian Journal of Marketing / 51 / 4 / 44 - 57 | 0973-8703 | 01-Jul-2021 |
| 6 | Assessing the Skill Sets from the NEP Policy 2020: Scale Development and Validation | Prabandhan: Indian Journal of Management / 17 / 9 / 44 - 59 | 0975-2854 | 14-Sep-2024 |
| 7 | Key factors shaping personalised employee experience for the Generation Z workforce | Management Decision / / / - | 0025-1747 | 26-Jun-2025 |
| 8 | Developing the Skill Set of Generation Alpha through Toy Engagement: Building a Novel, Toy-Based Pedagogy (TBP) | International Journal of Information and Education Technology / / / - | 2010-3689 | 12-Dec-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations | MARY RANI THOMAS,CAGLAR DOGRU, P. RAMSHANKAR | ISBN13: 9781668466025 | / |
| 2 | Integrating Digital Health Strategies for Effective Administration | MARY RANI THOMAS,KAMEL MOULOUDJ, RESHMA ROSE THOMAS, RIYA GEORGE, SOWMYA A.C, SWATHI .S | ISBN10: 1668483378 | / |
| 3 | Globalized Consumer Insights in the Digital Era | MARY RANI THOMAS,FATIH SAHIN, CEVAT SOYLEMEZ, NIKITA MARIAM VARUGHESE | 13: 9798369338117 | / |
| 4 | Global Practices on Effective Talent Acquisition and Retention | MARY RANI THOMAS,LIJEESH P,BRYAN CHRISTIANSEN | 9798369319383 | / |
| 5 | Pitfalls of AI Integration in Education: Skill Obsolescence, Misuse, and Bias | MARY RANI THOMAS,DEVANSHI TANEJA, HARIVARSHINI PRABAGAREN, MANUEL B. GARCIA | ISBN13: 9798337301228 | / |
| 6 | Advancing Smart Tourism Through Analytics | MARY RANI THOMAS,GINU GEORGE | ISBN13: 9798369337158 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National Conference on Challenges and Opportunities in service Sector | CONFERENCES | Customer awareness on convenience banking in public sector banks | PRESENTER) | M.S. Ramaiah Institute of TechnologyM S Ramaiah Institute of Technology | 20/04/2011 |
| 2 | Emerging Sectors: growth Drivers For Indian Economy | CONFERENCES | A study on factors influencing brand image of autonomous institutions in Bangalore | PRESENTER) | M.S. Ramaiah Institute of TechnologyBangalore | 08/03/2013 |
| 3 | Faculty Development Programme | SEMINARS | PARTICIPANT) | Christ UniversityBengaluru | 01/10/2013 | |
| 4 | Empowering employability in higher education | SEMINARS | PARTICIPANT) | Mount carmel college in asociation with NIPM UGC sponsored | 06/02/2014 | |
| 5 | Empowering Employability In Higher Educatin | CONFERENCES | Problems faced by International students on adjustment with culture and the suitable strategies to overcome such difficulties for uninterrupted pursuance of their education | PRESENTER) | Bangalore | 06/02/2014 |
| 6 | Futuristic Innovation And Challenges To Diversity Management | CONFERENCES | Management of cultural diversity through understanding the problems of foreign students | PRESENTER) | Jyothi Nivas CollegeBanglore | 30/10/2014 |
| 7 | Emerging Trends In Business | CONFERENCES | Online Visual Merchandising Elements-key drivers to sell online | PRESENTER) | Bengaluru | 12/02/2016 |
| 8 | Interantional COnference on Emerging Trends in Business (ICETB) | CONFERENCES | Importance of stimulus organism response as variables in the online context | PRESENTER) | Bengaluru | 16/02/2017 |
| 9 | International conference on emerging trends in Business | CONFERENCES | PARTICIPANT) | Bengaluru | 16/02/2017 | |
| 10 | International Conference on Changing Business Landscape | CONFERENCES | An Integrated Approach to Artificial Intelligence in HR | PRESENTER) | Bengaluru | 06/02/2019 |
| 11 | International Conference on Changing Business Landscape | CONFERENCES | An Integrated approach to Artificial intelligence in HR | PARTICIPANT) | Bengaluru | 06/02/2019 |
| 12 | KRISYM | CONFERENCES | Dimensions of cross training :an effective tool in employee and retention | PRESENTER) | Kristu jayanthi collegeBengaluru | 15/02/2019 |
| 13 | Big Data & Business Analytics | CONFERENCES | Landing Page Via Preceived Interactivity for 4 Generations | PRESENTER) | M.Kumarasamy collegeTamilnadu | 29/03/2019 |
| 14 | Embracing change and transformation | CONFERENCES | Technological Perspective of Education For Generation Z and generation Alpha | PRESENTER) | Vidaylankar school of Information TechnologyMumbai | 20/02/2021 |
| 15 | Virtual International Conference On Restructuring Of Trade & Industry For The Upliftment Of Indian Economy | CONFERENCES | Various Promotional Strategies For Generation Alpha During Covid Pandemic Be Of Assistance Or Not | PRESENTER) | St. Joseph's college (arts & science)Tanil Nadu | 17/04/2021 |
| 16 | Building and Sustaining Business Capabilities for the Future (BSBCF) ?, | CONFERENCES | The Importance of Toys for Generation Alpha: Scale Development and Validity | PRESENTER) | Kristu Jayanti College (Autonomous),Kristu Jayanti College (Autonomous), | 28/03/2023 |
| 17 | Building and Sustaining Business Capabilities for the Future | CONFERENCES | Work context and intention to stay to build resilience post covid. | PRESENTER) | Kristu Jayanti College (Autonomous), BengaluruBangalore | 28/03/2023 |
| 18 | ? Building and Sustaining Business Capabilities for the Future | CONFERENCES | Gender-Based Microaggressions, Impostor Phenomenon and Turnover Intention among Women IT Employees | PRESENTER) | Kristu Jayanti College (Autonomous), BengaluruBengaluru | 28/03/2023 |
| 19 | Building and Sustaining Business Capabilities for the Future | CONFERENCES | PARTICIPANT) | Kristu Jayanti College (Autonomous), BengaluruBangalore | 28/03/2023 | |
| 20 | Building and Sustaining Business Capabilities for the Future (BSBCF) ? | CONFERENCES | PARTICIPANT) | Kristu Jayanti College (Autonomous),Bangalore | 28/03/2023 | |
| 21 | International Conference on Building and Sustaining Business Capabilities for the Future (BSBCF) | CONFERENCES | PARTICIPANT) | Kristu Jayanti College (Autonomous), BengaluruBangalore | 28/03/2023 | |
| 22 | ICSSR Sponsored National Conference on ATMANIRBHAR BHARAT Embracing Self-Reliance Through Innovation And Entrepreneurship | CONFERENCES | Pet Insurance - Is it a Necessity? | PRESENTER) | Kristu Jayanti CollegeBangalore | 18/04/2023 |
| 23 | National conference on innovation in engineering and management -NCIEM2023 | CONFERENCES | Role Of Employee Resource Groups(Ergs) In Fostering Workforce Diversity In Information Technology (It) Organizations After Covid-19 | PRESENTER) | GRT INSTITUTETAMILNADU | 28/04/2023 |
| 24 | Innovation and Digital Transformation | CONFERENCES | "Indian IT companies Prepared to accommodate Moonlighting- the new normal?" | PRESENTER) | St Claret CollegeBangalore | 26/07/2023 |
| 25 | International Research Conference (IRC) 2023-"Innovations and Transformations Impacting Economy and Business in the Digital Era" | CONFERENCES | Social Media - The most vital touch point in an OTT user's journey? -An exploratory sequential investigation | PRESENTER) | Lal Bahadur Shastri Institute Of Management, Delh | 25/11/2023 |
| 26 | Building a Resilient Future: Education,Business, Society and Environment in Harmony | CONFERENCES | Where To Work Next- A Constant Dilemma By Generation Z | PRESENTER) | St. Josephs College of Commerce (Autonomous)BANGLORE | 18/12/2023 |
| 27 | Global Progress, Local Actions: Aligning Business and Management Practices with SDG Agendas | CONFERENCES | MODERATOR) | 20/02/2024 | ||
| 28 | Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) | CONFERENCES | Augmented Reality - Transforming marketing into a sustainability tool | PRESENTER) | Kristu Jayanti College, Autonomous, Bengaluru.BANGALORE | 15/03/2024 |
| 29 | International Faculty Research Conference (IFRC 2024) | CONFERENCES | Occupational Intelligence and Diversity Intelligence: Unveiling the Hidden Factors at Workplace | PRESENTER) | Westford University College, UAE.Westford University College, UAE | 19/09/2024 |
| 30 | International Conference on Convergence 2024-?Purpose Driven Businesses for Sustainable Development - The Role of SMALL BUSINESSES? | CONFERENCES | Toy Marketing's Future: Reaching Out to Generation Alpha Consumers | PRESENTER) | IA School of Management Studies | 19/09/2024 |
| 31 | ?Ethics and Business for a Sustainable World? | CONFERENCES | The Role of AI in Education: Addressing Ethics, Bias, and Human Collaboration | PRESENTER) | Marian College Kuttikkanam | 31/01/2025 |
| 32 | 12 INTERNATIONAL CONFERENCES ON Business 5.0: (ICB5.0) - Innovation, Technology and Sustainability in Global Prospects | CONFERENCES | 12 INTERNATIONAL CONFERENCES ON Business 5.0: (ICB5.0) - Innovation, Technology and Sustainability in Global Prospects | CO_PRESENTER) | AMITY UNIVERSITYMADHYA PRADESH | 04/12/2025 |
| 33 | International Conference on Business Innovation and Transformation | CONFERENCES | International Conference on Business Innovation and Transformation | CO_PRESENTER) | CHRIST (Deemed to be University)Bangalore | 18/02/2026 |
| 34 | International Conference on Finance, Accounting and Law in the Digital Age‘Integrating AI in Finance, Accounting, and Law’. | CONFERENCES | Understanding Consumer Engagement in OTT Platforms: The Role of Social Media Technologies | PRESENTER) | University of Salamanca (Spain) | 23/01/2026 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Consumer Engagement via Social media: A study on the relational outcomes relating to OTT Platforms | ASHA S K | Christ University | SUPERVISOR | Ongoing | December 2020 |
| 2 | Construction of a Women Empowerment Index | Nayana N | Christ University | SUPERVISOR | Ongoing | June 2020 |
| 3 | A study on consumer buying behaviour towards green products with special reference to Bengaluru. | Ann Rose E | Christ University | SUPERVISOR | Ongoing | December 2019 |
| 4 | AUGMENTED REALITY MARKETING AND ITS IMPACT ON PURCHASE INTENTION | NAYANA N | Christ University | SUPERVISOR | Ongoing | July 2021 |
| 5 | ARTIFICIAL INTELLIGENCE AS A TOOL TO AUGMENT SUBJECT COMPREHENSION IN THE EDUCATION INDUSTRY | MIFZALA ANSAR | Christ University | SUPERVISOR | Awarded | June 2025 |
| 6 | THE ROLE OF TOYS AND ITS INFLUENCE ON GENERATION ALPHA AND THEIR PARENTS | ANN ROSE E | Christ University | SUPERVISOR | Ongoing | March 2022 |
| 7 | Artificial Intelligence As A Tool To Augment Subject Comprehension In The Education Industry | MIFZALA ANSAR | Christ University | SUPERVISOR | Awarded | June 2025 |
| 8 | Student yet to finalise | Jackson Mendonza | Christ University | RAC_DC | Ongoing |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | STRUCTURAL EQUATION MODELLING [SEM] ON TOY ATTRIBUTES, TOY SKILLS, TOY PROMOTIONAL STRATEGIES AND PURCHASE INTENTION | MARY RANI THOMAS | 18-Jul-2024 |
| 2 | A SYSTEM AND METHOD FOR ENHANCING CONTENT DISCOVERY AND ENGAGEMENT BETWEEN OTT PLATFORMS AND SOCIAL MEDIA NETWORKS | MARY RANI THOMAS | 08-Feb-2025 |
| 3 | AN AUGMENTED REALITY-BASED INTERACTIVE SYSTEM FOR IMPROVING DECISION MAKING FOR ONLINE SHOPPING | MARY RANI THOMAS | 20-Feb-2025 |
| 4 | AN ARTIFICIAL INTELLIGENCE-BASED INTEGRATED SYSTEM FOR CURRICULUM DEVELOPMENT AND STUDENT ENGAGEMENT FIELD OF THE INVENTION | MARY RANI THOMAS | 12-Feb-2025 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru | MARY RANI THOMAS | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | SEM:Mediation and Moderation | Academia Insight Institute of Research Studies, Academia Insight Institute of Research Studies | National | Participant | 30/09/2025 |
| 2 | AI-Driven Innovations in commerce | CHRIST UNIVERSITY, | Institutional | Participant | 11/08/2025 |
| 3 | Mastering SLR and Meta-Analysis | Service Setu Academics, Service Setu Academics | National | Participant | 05/08/2025 |
| 4 | FACULTY DEVELOPMENT PROGRAMME2025 | CHRIST UNIVERSITY, | Institutional | Organiser & Participant | 19/05/2025 |
| 5 | Teaching Transformations : Leveraging Case Studies and Andragogy Strategies | CHRIST UNIVERSITY, | Institutional | Participant | 26/08/2024 |
| 6 | Scaffolding Adult Learning Through Learner-Centered Approach | CHRIST UNIVERSITY, | Institutional | Participant | 01/03/2024 |
| 7 | Curriculum Design and Revision with specific focus on OBE | CHRIST UNIVERSITY, | Institutional | Participant | 05/12/2022 |
| 8 | FDP-I | CHRIST (DEEMED TO BE UNIVERSITY), | Institutional | Participant | 06/07/2022 |
| 9 | Hybrid Teaching | Staff development College, | Participant | 02/03/2021 | |
| 10 | Online Teaching | Academic Staff College, | Participant | 22/04/2020 | |
| 11 | Everyday Parenting: The ABCs of Child Rearing | Yale university, Yale University | International | Participant | 20/04/2020 |
| 12 | Research Proposal: Initiating Research | UC DAVIS , University of California, Davis | International | Participant | 20/04/2020 |
| 13 | Learning to Teach Online | UNSW Sydney (The University of New South Wales), UNSW Sydney (The University of New South Wales) | International | Participant | 20/04/2020 |
| 14 | Upskill to Upscale2020 | Department of Commerce, | Institutional | Organiser & Presenter | 28/02/2020 |
| 15 | Research and Technology in Commerce | Christ University, | Participant | 24/10/2017 | |
| 16 | Teaching ,learning and evaluation | Christ University, | Participant | 22/05/2017 | |
| 17 | RESEARCH AND PUBLICATION | Christ University, | Institutional | Participant | 23/09/2016 |
| 18 | Research and Publication | CU Academic Staff College, | Presenter | 23/09/2016 | |
| 19 | New Dimensions of Research | Christ University Academic Staff, | Participant | 23/05/2016 | |
| 20 | Routledge editorial workshop | Taylor &Francis, | Institutional | Participant | 25/09/2014 |
| 21 | Perspectives and practices in higher education | Christ university, | Institutional | Participant | 09/10/2012 |
| 22 | Effective Classroom Communication and Teaching Skills for College Teachers | Christ university, | Institutional | Participant | 11/05/2011 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | coursera | Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing) | MT. SAN JACINTO COLLEGE'S | 07 October 2014 |
| 2 | coursera | Enhance Your Career and Employability Skills | UNIVERSITY OF LONDON ONLINE SHORT COURSE OFFERING | 07 October 2014 |
| 3 | Best paper award students | Students won best paper award guided by me | Kristu Jayanti College | 16 February 2019 |
| 4 | Best paper Award | Vidyalankar School of Information Technology | 20 February 2021 | |
| 5 | Best paper Award Student | Intercollegiate student-level paper presentation | St Claret College | 26 July 2023 |
| 6 | External Examiner | VIVA VOCE Examiner | Kristu Jayanti College, Autonomous, Bengaluru | 06 April 2024 |
| 7 | Reviewer | Environmental Quality Management | 02 March 2024 | |
| 8 | Judge -PG level Research Seminar | Samshodhan | CHRIST UNIVERSITY | 21 February 2025 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | MARY RANI THOMAS,AKANKSHA KHANNA | The Spark of Success: Rethinking Employee Experience Management from an Integrative Perspective | - |