Dr MYNAVATHI L
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Perception vs. reality: Analysing the nexus between financial literacy and fintech adoption | Investment Management and Financial Innovations / 20 2023 / 4 / - | 1812-9358 | 02-Oct-2023 |
| 2 | Does Fintech Usage Alter the Relationships Between Financial Literacy, Behaviour and Well-Being? Evidence from India | Organizations and Markets in Emerging Economies / 16 / 1 / 133 - 154 | 2029-4581 | 26-May-2025 |
| 3 | Does Fintech Usage Improve or Impair Financial Behavior? Evidence from Indian Millennials | International Journal of Electronic Commerce Studies / 16 / 4 / 1 - 26 | 2073-9729 | 30-Dec-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market | ANURADHA P S,MYNAVATHI L,ANAND SHANKAR RAJA, ANNE MARIETHAKE, KIRAN SOOD,ERCAN ÖZEN SIMON GR | 978-1-83753-165-3 | / |
| 2 | Technopreneurship and Sustainability - Innovation, Challenges and Opportunities | SMITA KAVATEKAR,MYNAVATHI L,ANAND RSHANKAR RAJA M, AKSHAY, KIRAN M, ANNAM, AKSHAY KUMAR, KIRAN KUMAR | 9781032883502 | / |
| 3 | Finance, Innovation and Corporate Sustainability The Impact of Proactive Environmental Strategy on Firm Performance | SARAVANAKRISHNAN V,ARUNA P, MYNAVATHI L, PRAKASH M,AKRAM M, BALAMURUGAN BALUSAMY, DANIEL AROCKIAM, DINESH KRISHNAN SUBRAMANIAM, KRISHNARAJ NAGAPPAN, SONAL TRIVEDI | 9781032817316 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | CONFERENCES | Globalization: A path to capture opportunities and face challenges in Global Business | PRESENTER) | Bangalore | 25/03/2013 | |
| 2 | SEMINARS | Problems faced by International students on adjustment with culture and the suitable strategies to overcome such difficulties for uninterrupted pursuance of their education | PRESENTER) | Banglore | 17/03/2014 | |
| 3 | Faculty Development Programme On Research and Mana | Faculty Development Programme On Research and Mana | PARTICIPANT) | The Oxford College Of Business Management | 30/09/2014 | |
| 4 | ICFIDM | ICFIDM | PARTICIPANT) | Jyothi nivas | 23/12/2014 | |
| 5 | CONFERENCES | Management of cultural diversity through understanding the problems of foreign students | PRESENTER) | Banglore | 18/11/2014 | |
| 6 | CONFERENCES | Strategies for Development and Sustainability of Women Entrepreneurs engaging in business ensuring Zero Waste Management | PRESENTER) | St. Joseph's College of Commerce | 21/01/2016 | |
| 7 | Faculty Development Programme on Structural Equati | Faculty Development Programme on Structural Equati | PARTICIPANT) | GRG School of Management Studies | 21/01/2016 | |
| 8 | CONFERENCES | Prospects and Challenges of Women Entrepreneurs & Schemes leading to Economic Growth and Sustainability in India influencing the Global Economy | PRESENTER) | Mysore | 09/03/2016 | |
| 9 | National Seminar of "Emerging Issues in Commerce" | Schemes,Plans and Polices for women Entrepreneurs | PRESENTER) | The National CollegeBangalore | 30/08/2016 | |
| 10 | Synergy 2018 | CONFERENCES | Role of RBI and Financial Institutions is Development of Women Entrepreneurs | PRESENTER) | Alambady Kolar | 22/01/2018 |
| 11 | Synergy 2018 | CONFERENCES | Women and Entrepreneurship -A Journey through hurdles, Government initiatives and Training Programmes | PRESENTER) | Alambady Kolar | 22/01/2018 |
| 12 | Jyoti Summit 2018- A Digitalized World | CONFERENCES | Reaching the society and spreading the Awareness of Digitalized services- a Service Learning Approach | PRESENTER) | Jyoti Nivas College AutonomusBengaluru | 27/09/2018 |
| 13 | Leadership Challenges in the emerging Social and Business Landscape | CONFERENCES | The Role of Indian Government and its Leadership qualities with reference to the Development of Women Entrepreneurs through various Schemes | PRESENTER) | Bengalurr | 08/02/2019 |
| 14 | International Conference on Building Agile Workforce | CONFERENCES | Redeployment of Talents for Women Entrepreneurs through Training and Development Programme | PRESENTER) | Pondicherry UniversityPondicherry | 26/12/2019 |
| 15 | National Conference on Emerging Trends in Business | CONFERENCES | Factors Affecting Competitive Capability: A Case of Small and Medium women Entrepreneurs | PRESENTER) | Christ University, Bengaluru | 27/02/2020 |
| 16 | Fundamental of Multiple regression | SEMINARS | PARTICIPANT) | Ananth Education Foundationonline | 22/05/2020 | |
| 17 | Quantifying The Quality of research | PARTICIPANT) | Ananth Education FoundationOnline | 15/04/2020 | ||
| 18 | Writing a Quality Research paper:Articulate the master piece | SEMINARS | PARTICIPANT) | Ananth Education FoundationOnline | 29/05/2020 | |
| 19 | Academic Publication Strategy | SEMINARS | PARTICIPANT) | Ananth Education TrustOnline | 19/06/2020 | |
| 20 | Changing Global Economic Landscape: Sustainable Strategies for the New Normal | CONFERENCES | Application of Fintech by Business to adapt to the New Normal | PRESENTER) | Bangalore | 23/03/2022 |
| 21 | 4th Rajagiri Conference of Economics and Finance | CONFERENCES | Financial Literacy of an adolescents-A scoping review of determining factor | PRESENTER) | Ragagiri College of Social Science (Autonomous) KochiKochi | 28/11/2022 |
| 22 | SERVICE-LEARNING: TOUCHING LIVES AND TRANSFORMING COMMUNITIES THROUGH INNOVATIVE PEDAGOGY, RESEARCH AND PARTNERSHIPS | CONFERENCES | Student Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for TStudent Engagement in Service Learning-Innovative Pedagogy in the Curriculum Design for Teaching and Learning in the Field of Commerceeaching and Learning in the Field of Commerce | PRESENTER) | Bangalore | 19/07/2023 |
| 23 | Harnessing Strategies For Exponential And Sustainable Economy (Ichsese) | CONFERENCES | Organizational management : Current trends and challenges | PRESENTER) | Kristu Jayanti College | 15/03/2024 |
| 24 | 9th International Conference Economic Growth and Sustainable Development: Emerging Trends | Impact of Stree Shakti Yojana in Karnataka: Analysis of BMTC | PRESENTER) | Srhi Dharamasthals Manjunatheswara Institute for Management Development | 21/11/2024 | |
| 25 | The initernational conference on "FinTech:Revolution Transforming Traditional Commerce with Emerging Technology" | Fintech for All: Unlocking Financial wellbeing through Digital Financial Inclusion | PRESENTER) | Dwaraka Doss Goverdhan Doss Vaishnav College, Arumbakkam, Chennai | 05/02/2025 | |
| 26 | International Conference | CONFERENCES | Integrating Commerce and Community: A service learning approach to Business | PRESENTER) | Vellore Institute of TechnologyVellore | 30/10/2025 |
| 27 | International Conference | CONFERENCES | International Conference | MODERATOR) | Vellore Institute of TechnologyVellore | 30/10/2025 |
| 28 | INTERNATIONAL CONFERENCE ON INCLUSIVE AND RESILIENT PATHWAYS TO ACHIEVE SDGS IN BUSINESS AND TOURISM | CONFERENCES | Sustainable Energy Consumption through Occupancy-Based Control System in India: Primary Evidence from Delhi Households and Developers “Sustainable Energy Consumption through Occupancy-Based Control System in India: Primary Evidence from Delhi Households and Developers” Sustainable Energy Consumption through Occupancy-Based Control System in India: Primary Evi | PRESENTER) | CHRIST (Deemed to be University)BANGALORE | 23/01/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Changing teaching pedagogy through QIP | Faculty Developemnt Porgramme | 29/11/2017 | Adhiyaman College 0f Engineering |
| 2 | Prominence of Research and Process of Conducting Research | Faculty Developemnt Porgramme | 29/11/2017 | Adhiyaman College 0f Engineering |
| 3 | Research Methodology | UGC Sponspored workshop | 30/03/2017 | NMKRV College for Women |
| 4 | Rethinking Curriculum (Identifying Redundancies and exploring new area) | Quality Improvement Programme | 28/10/2017 | Christ Deemed to be University |
| 5 | Indian Knowledge System : A Holistic Approach to knowledge and Living | 13/02/2026 | CHRIST (Deemed to be University) |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A Study of Customer's Expectation towards Depository Participants of Bangalore City | Susan | SUPERVISOR | Ongoing | ||
| 2 | The influence of sales promotion technique on youth buying behavior in shopping malls | Mary Rani Thomas | SUPERVISOR | Ongoing | ||
| 3 | A study of retail service quality expectation of electronic retail stores with reference to Bangalore shoppers | Puja Roshani | SUPERVISOR | Ongoing | ||
| 4 | Effectiveness of working capital management in maximizing profitability of construction companies in Bangalore profitabilityof o of cons | Revathi Vedakkedam | SUPERVISOR | Ongoing | ||
| 5 | A study on celebrity endorsement as an effective tourism destination marketing tool with reference to Bangalore | Rosma Mary Jolly | SUPERVISOR | Ongoing | ||
| 6 | A Study on Potential User?s Behaviors of Online Educational Platforms towards Educational Technology (EdTech) Companies | MAHIMA SRIVASTAVA | Christ University | SUPERVISOR | Ongoing | July 2021 |
| 7 | A STUDY ON THE EFFECTIVENESS OF FINTECH APPLICATIONS IN IMPROVING FINANCIAL LITERACY AND INCLUSION | SHAMLI P | Christ University | SUPERVISOR | Ongoing | January 2022 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Tech4All Enabling persons with disabilities for a career in Financial, Accounting and Banking | THERESA NITHILA VINCENT,ANUSHA SRINIVASAN IYER,ARUNA P,GIRISH S,HARESH R,KRISHNA PRASATH S,LAKSHMI B,MYNAVATHI L,NATCHIMUTHU N,RAGHUNANDAN G,SUNIL M P | Cheshire Disability Trust, Bangalore | External |
| 2 | A study on cause and effect of Cultural Dissonance on International students studying in Bengaluru | MYNAVATHI L | Internal | |
| 3 | Efficacy of Women Entrepreneurs Schemes in Tamil Nadu | MYNAVATHI L | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Next-Generation Research Skills: Integrating AI in Academic Paper Writing and Presentation | CMS Business School, JAIN (Deemed-to-be University, | International | Participant | 02/12/2025 |
| 2 | AI-Driven Innovation in Commerce | CHRIST(Deemed to be University), | Institutional | Participant | 11/08/2025 |
| 3 | Internship | Corizo, CORIZO | National | Participant | 05/08/2023 |
| 4 | Contemporary Research Methods in Finance | Alliance University, Alliance University | National | Participant | 12/06/2023 |
| 5 | "Conducting Ethical Research using ChatGPT: Best practices" | METHODSIMPLIFY.COM, METHODSIMPLIFY.COM | National | Participant | 11/06/2023 |
| 6 | faculty development program | Staff Development College, | Regional | Participant | 05/12/2022 |
| 7 | Level 1 Certification | , International Introduction to Securities & Invest | International | Participant | 08/09/2022 |
| 8 | Quantitative Methods | Presidency University, Presidency University | National | Participant | 12/07/2021 |
| 9 | How to Write and Publish a Scientific Paper | , Institute Polyethnic De Paris | International | Participant | 07/07/2021 |
| 10 | ?Transformation in Indian Education through New Education Policy- Challenges and Opportunities? | GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN BALMATTA, MANGALURU &ST ALOYSIUS COLLEGE (AUTONOMOUS) , GOVERNMENT FIRST GRADE COLLEGE FOR WOMEN&ST ALOYSI | National | Participant | 05/07/2021 |
| 11 | Analyzing Company's Performance using Ratios | , Berhruzebk Ochilov, ACSI Investment Analyst | International | Participant | 17/06/2020 |
| 12 | Inspiring and Motivating aindividuals | MOOC, University of Michagan | International | Participant | 03/06/2020 |
| 13 | Initiating and Planning Projects | Coursera, University of California, Irvine Division | International | Participant | 19/04/2020 |
| 14 | learning to teach online | Coursera, UNSW Sydney(The University of New South Wales) | International | Participant | 07/04/2020 |
| 15 | National Workshop on Data Analysis using MS EXCEL | CART Research Innovation, | National | Participant | 25/10/2018 |
| 16 | National Conference on Innovative and emerging trends in Business | Department of Commerce , Christcollege of Science and Management Alambady, Christ College , Alambady -Kolar | National | Participant & Presenter | 22/01/2018 |
| 17 | National Conference on Innovative and emerging trends in Business | women and Entrperenurship- a Journey through hurdles, government Initiatives and Training Progrmamm , | National | Participant & Presenter | 22/01/2018 |
| 18 | Faculty Development Programme | Adhiyaman College of Engineering , Adhyiyman College of Engineering | National | Presenter | 27/11/2017 |
| 19 | Quality Improvement Programme | Academic Staff College Christ Deemd to be Christ University, | Organiser & Participant | 27/10/2017 | |
| 20 | Quality Improvement Programme | Department of Commerce , Christ Deemed to be University, | Organiser & Participant | 27/10/2017 | |
| 21 | Structural Eauation Modelling | Christ University, Department of Management Studies, | Institutional | Participant | 22/06/2016 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Member of Board of Examination | Setting of Paper , valuation of the papers, conducting of Project VIVA VOCE | NMKRV college for women PG Department | 15 September 2017 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | MARIE JOSEPH GERARD RASSENDREN,ANAND SHANKAR RAJA M,MYNAVATHI L | Application of mystery shopping to monitor MSME's and its Contribution to Economic Development | - |