Dr PRAKASH M
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Old and New Private Sector Banks in India: Performance Analysis | International Journal of Advanced Science and Technology / 29 / 5 / 4919 - 4933 | 2207-6360 | 01-May-2020 |
| 2 | Transformational Impact of COVID-19 on Savings and Spending Patterns of Indian Rural Households | SAGE Open / 12 / 1 / 1 - 13 | 2158-2440 | 07-Mar-2022 |
| 3 | Determinants of Loan Repayment Behaviour of Bank Borrowers ? A Relative Study with evidence from Bengaluru | Finance India / XXXVI / 1 / 439 - 454 | 0970-3772 | 28-Mar-2022 |
| 4 | Financial Decision-Making Power And Risk-Taking Behaviour In Indian Households | Financial and Credit Activity: Problems of Theory and Practice / 2 / 61 / 544 - 553 | 2306-4994 | 30-Apr-2025 |
| 5 | Attitude and intention to adopt FinTech services by Indian rural households | International Journal of Business Innovation and Research / 39 / 2 / 161 - 179 | 1751-0252 | 06-Mar-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Ind AS Convergence and its Impact on Value Relevance of Accounting Variables | PRAKASH M,MEGHALA N,NO EDITORS | 978-3-031-54383-8 | / |
| 2 | A sustainable future with e-mobility | PRAKASH M,AMIT KUMAR TYAGI, ARNAV RAWAT, SENTHIL KUMAR ARUMUGAM | 979-836935249-6, 979-836935247-2 | / |
| 3 | Community Resilience and Climate Change Challenges | PRAKASH M,GEOFRY PAUL,NO EDITORS | 9798369365229ISBN13 | / |
| 4 | Recent Research in Management, Accounting and Economics (RRMAE) | PRAKASH M,HAFINAZ, HARIHARAN R, K. SRIVIGNESH KUMAR, M. KALIMUTHU, MAKSUD A .MADRASWALE, R. VELMURUGAN, S. KARTHIK | 9781003606642 | / |
| 5 | Bio-Inspired Computing Proceedings of the 14th International Conference on Innovations in Bio-Inspired Computing and Applications (IBICA 2023) held during December 14-15, 2023, Volume 5: Real World Applications | PRAKASH M,ABRAHAM A, ARUMUGAM, SENTHIL KUMAR, BAJAJ A, KRIKSCIUNIENE D, MADHAVI K.R, TYAGI, AMITH KUMAR | 978-303178948-9 | / |
| 6 | Sustainable Digital Technology and Ethics in an Ever-Changing Environment | PRAKASH M,GEOFRY PAUL,MUNEER AL MUBARAK | / | |
| 7 | Digital Innovations for Renewable Energy and Conservation | PRAKASH M,GEOFRY PAUL,AMIYA BHAUMIK, KAMAL KANT HIRAN, MANISH DADHICH, RUCHI DOSHI, SANDEEP PODDAR | 979-836936534-2, 979-836936532-8 | / |
| 8 | Finance, Innovation and Corporate Sustainability The Impact of Proactive Environmental Strategy on Firm Performance | SARAVANAKRISHNAN V,ARUNA P, MYNAVATHI L, PRAKASH M,AKRAM M, BALAMURUGAN BALUSAMY, DANIEL AROCKIAM, DINESH KRISHNAN SUBRAMANIAM, KRISHNARAJ NAGAPPAN, SONAL TRIVEDI | 9781032817316 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National level conference on Changing contours of Indian Financial System | CONFERENCES | MODERATOR) | Kongunadu Arts and Science CollegeCoimbatore | 25/01/2019 | |
| 2 | National Level Seminar | SEMINARS | GST and its impact on Indian Economy | KEYNOTE_SPEAKER) | Pollachi College of Arts and Science, PollachiPollachi | 01/03/2019 |
| 3 | ICSSR sponsored One day National Level Seminar | SEMINARS | Electronic payment system - pros and cons | PRESENTER) | VLB Janakiammal College of Arts and ScienceCoimbatore | 20/07/2018 |
| 4 | National level conference | CONFERENCES | MODERATOR) | SNMV College of Arts and ScienceMalumachampatti, Coimbatore | 15/01/2018 | |
| 5 | 4th International conference on Asia pacific issues and challenges - 2017 | CONFERENCES | Digital marketing going to be future marketing | PRESENTER) | GRD Institute of ManagementCoimbatore | 10/11/2017 |
| 6 | 3rd International conference on International marketing in Asia Pacific issues and Challenges | CONFERENCES | Internet marketing opportunities and challenges in Indian Contest | PRESENTER) | GRD Institute of ManagementCoimbatore | 18/09/2015 |
| 7 | 7th International Conference on Enhancing Business Competitiveness for Sustainable Growth | CONFERENCES | Financial Literacy for Financial Inclusion and Wealth Accumulation of Tribal Households | PRESENTER) | Kristu Jayanti CollegeBengaluru | 26/09/2019 |
| 8 | National Level Conference | CONFERENCES | National level conference on Insurance and N - Emerging Challenges | KEYNOTE_SPEAKER) | Sri Ramakrishna College of Arts and ScienceCoimbatore | 27/09/2019 |
| 9 | National level workshop on D-basics- introduction to digital marketing | CONFERENCES | Social media and mobile marketing | KEYNOTE_SPEAKER) | Pioneer College of Arts and ScienceCoimbatore | 17/12/2019 |
| 10 | International Conference on Emerging trends in banking Insurance and International trade | CONFERENCES | Corporate Social Responsibilities - Road ahead | PRESENTER) | Thiyagaraja College, MaduraiMadurai | 27/03/2019 |
| 11 | 4th International conference on Emerging Global Trends in Accounting, Finance and Service Sector | CONFERENCES | Impact of Intellectual Capital on Financial Performance of Banking and Financial Services Sector: Comparative Study | PRESENTER) | Jain UniversityBangalore | 27/02/2020 |
| 12 | National level webinar | SEMINARS | FINTECH | KEYNOTE_SPEAKER) | NGM College, PollachiPollachi | 29/03/2021 |
| 13 | International conference on creation of self-reliant Entrepreneurs in the Fourth industrial revolution era 4.0 | CONFERENCES | Consumerism and marketing of Horticulture Products | PRESENTER) | Valluvar College of Science and ManagementKarur, Tamilnadu | 12/03/2021 |
| 14 | International conference on Navigating the perspectives of global business opportunities - imperative and initiative (ICNPGBO) | CONFERENCES | Impact of Globalisation | PRESENTER) | SNR Sons CollegeCoimbatore | 08/04/2013 |
| 15 | National level seminar on Recent development in Auditing | SEMINARS | Public Sector Audit | PRESENTER) | S.N.R. Sons College, CoimbatoreCoimbatore | 22/02/2013 |
| 16 | National level seminar on consumer protection and welfare | SEMINARS | Consumer Protection and Redressal of Consumer Complaints | PRESENTER) | Kongunadu Arts and Science CollegeCoimbatore | 13/04/2013 |
| 17 | Liberalisation and its impact of export performance | SEMINARS | A new mantra for foreign trade sector | PRESENTER) | Karpagam Arts and Science CollegeCoimbatore | 07/10/2006 |
| 18 | Contemporary Issues and Challenges of Indian Business in Global Scenarios | CONFERENCES | Financial Inclusion | PRESENTER) | SNR Sons CollegeCoimbatore | 20/02/2015 |
| 19 | National Conference on e-LEARNING | CONFERENCES | E-Leaning Techniques | PRESENTER) | SNMV College of arts and ScienceCoimbatore | 08/02/2008 |
| 20 | National Conference on Global Trends in Management | CONFERENCES | Financial Inclusion | PRESENTER) | ADITHYA Institute of TechnologyCoimbatore | 23/09/2011 |
| 21 | Unleashing Entrepreneurship: Need for start ups to grow and prosper | SYMPOSIUM | Green and Social Enterpreneurship | PRESENTER) | GRD Institute of ManagementCoimbatore | 06/02/2017 |
| 22 | Fostering Entrepreneurship training - A path to success | CONFERENCES | Entrepreneurship training for rural youth & their Hidden potential | PRESENTER) | SNR Sons CollegeCoimbatore | 28/09/2012 |
| 23 | National seminar on application of modern thoughts | SEMINARS | Micro Finance and its importace | PRESENTER) | Hindustan College of Arts and ScienceCoimbatore | 24/02/2011 |
| 24 | Indian Banking in Gloablised Era | SEMINARS | Recent trends in Banking | PRESENTER) | Karpagam Arts and Science CollegeCoimbatore | 24/02/2006 |
| 25 | Global conference on Evolving trends in Business models & Markets | CONFERENCES | International Banking | PRESENTER) | Nehru Institute of TechnologyCoimbatore | 03/02/2017 |
| 26 | Quality Sustenance in Higher Education | SEMINARS | Emerging Trends in Higher Education | PRESENTER) | SNMV College of Arts & ScienceCoimbatore | 10/03/2005 |
| 27 | Opportunities & Challenges in modern marketing | SEMINARS | Customer Relationship management | PRESENTER) | Hindusthan College of Arts & ScienceCoimbatore | 12/09/2006 |
| 28 | National Conference on Marketing of financial service | CONFERENCES | Marketing of Financial Service | PRESENTER) | Vivekanandha College of arts & Science for WomenTiruchengode | 30/08/2006 |
| 29 | National Webinar on Fintech - A Disruptive Innovation | SEMINARS | Fintech - A Disruptive Innovation | KEYNOTE_SPEAKER) | CMS College of Science and CommerceCoimbatore | 16/04/2021 |
| 30 | Virtual conference - The second international conference on recent challenges in science, engineering and technology | CONFERENCES | Best Practices in e-governance implementation | PRESENTER) | Chalapathi Institute of TechnologyGuntur | 25/04/2021 |
| 31 | International Virtual Conference on Impact of Covid 19 on Financial sector | CONFERENCES | MODERATOR) | PSGR Kriishnammal College for Women, CoimbatoreCoimbatore - Virtual Conference | 12/05/2021 | |
| 32 | National Webinar on A road map to Digital Transformation | SEMINARS | A roadmap to Digital Transformation | KEYNOTE_SPEAKER) | NGM College, PollachiPollachi - Virtual Seminar | 28/09/2021 |
| 33 | Seminar on Fintech Adoption | SEMINARS | Fintech Adoption | KEYNOTE_SPEAKER) | VET Institute of Arts and Science, ErodeErode - Virtual Seminar | 11/11/2021 |
| 34 | ICSSR sponsored National Seminar on RURAL WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP | SEMINARS | Gender Gap in Entrepreneurial Leadership | KEYNOTE_SPEAKER) | NGM College PollachiPollachi | 19/01/2023 |
| 35 | 2nd Gulf University international conference in accounting and finance | CONFERENCES | IND AS Convergence and its Impact on Value Relevance of Accounting | PRESENTER) | Gulf University, Bahrain (Online)Bahrain - (Online) | 12/12/2023 |
| 36 | 13th Information and Communication Technologies (WICT?23) | CONFERENCES | Emerging Era of AI based Chatbots: Is It really Required to Today Generation? | PRESENTER) | Machine Intelligence Research Labs (MIR Labs) Scientific Network for Innovation and Research Excellence Auburn, Washington, USAOffline | 14/12/2023 |
| 37 | National Level Seminar | SEMINARS | MODERATOR) | Sri Ramakrishna College of Arts and ScienceCoimbatore | 24/01/2025 | |
| 38 | The 3rd International Conference on Economics, Business, and Sustainability (ICEBS2024) | CONFERENCES | Powering The Future: The Role of Solar Energy in Indian Energy Transition | PRESENTER) | Kristu Jayanti CollegeBengaluru | 18/09/2024 |
| 39 | Advancing Economics: Addressing Contemporary Challenges for Sustainable Future (ICAE 2024) | CONFERENCES | From Crisis to Power: How solar energy independent system can Illuminate India's future? | PRESENTER) | Delhi NCR Campus | 05/11/2024 |
| 40 | International conference on Innovative Sustainable solutions for a resilient and Equitable future | CONFERENCES | An Insight into Sustainable Reporting Practices in India | PRESENTER) | Surana CollegeBangalore | 09/05/2025 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | A study on consumer perception towards public and private insurance with reference to kolizhikkode district | Arun Krishnan P | SUPERVISOR | Awarded | July 2015 | |
| 2 | A study on performance of MUDRA | Devaki.B | SUPERVISOR | Awarded | March 2018 | |
| 3 | . | MEGHALA N | Christ University | SUPERVISOR | Ongoing | July 2021 |
| 4 | Impact of Social media among college students with special reference to Coimbatore City | Priya R | EXAMINER | |||
| 5 | Entrepreneurial aspirations among MBA graduates in Ernakulam District, Kerala | Aldrin Joseph | EXAMINER | |||
| 6 | Audience Perception towards Multiplex Cinema with Special reference to Coimbatore city | Mr. K. Priyatharsini | Christ University | EXAMINER | ||
| 7 | An Analytical View On Customers Outlook Towards Social Media Advertisements In Coimbatore City With Reference To Clothing Products | Rani K | EXAMINER | |||
| 8 | Motivations, Perceived Risks and Benefits Shaping Investment Decisions On On-Grid Solar Energy | GEOFRY PAUL | Christ University | SUPERVISOR | Ongoing | August 2023 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | AI - Driven innovations in Commerce | CHRIST University, | Institutional | Participant | 14/09/2025 |
| 2 | Research methods | Xavier Institute of Management, Mumbai, Xavier Institute of Management, Mumbai | National | Participant | 28/04/2025 |
| 3 | Faculty Development Programme- 1 | CHRIST (Deemed to be University), | Institutional | Participant | 26/06/2023 |
| 4 | Faculty Development Programme | Staff Development College, | Institutional | Participant | 05/12/2022 |
| 5 | Timetable Management | Nodal Office, CHRIST[Deemed to be University], | Institutional | Participant | 27/03/2021 |
| 6 | QIP on Hybrid Teaching | CHRIST University, | Participant | 02/03/2021 | |
| 7 | Faculty Development programme on MS Excel Essentials for Academicians | Department of Commerce and Professional Studies, Rajagiri College of Social Science | National | Participant | 20/11/2020 |
| 8 | financial Training and Tax Commputation and statutory Compliances for Inidan Businesses | Rashtriya Uchchatar Shiksha Abhiyan, Bhrathiar University | National | Participant | 16/07/2020 |
| 9 | Microsoft teams | 30M Training , | Institutional | Participant | 09/07/2020 |
| 10 | Ladder towards basic research and High Impact Publications | Department of Commerce - Computer Application, Mar Gregorios College of Arts and Science | National | Participant | 26/06/2020 |
| 11 | Statistical tolls and techniques of Social Science Research | Research and Development Cell, St. Francis College, Bengaluru | National | Participant | 20/06/2020 |
| 12 | Open Source Learning Management Systems(LMS) - An overview and insights | Department of Computer Science and Engineering, St. Joseph's Institute of Technology | National | Participant | 12/06/2020 |
| 13 | Statistical Data Analysis and Interpretation using SPSS | ISAR, Institute for Statistics and Analytical Research | National | Participant | 11/06/2020 |
| 14 | Writing that matters - the inevitable documentation in Commerce, Economics and Business Administration | PG and Research Department of Commerce, Nallamuthu Gounder Mahalingam College, Pollachi | Regional | Participant | 09/06/2020 |
| 15 | The digital Accountants - Digital skills in a transformed world | Department of Commerce, Kumaraguru College of Liberal Arts and Science | National | Participant | 26/05/2020 |
| 16 | Excel skill for Business Essential | MACQUARIE University through Coursera, Coursera | International | Participant | 15/05/2020 |
| 17 | Writing Research Paper | Pandit Deendayal Petroleum University, Pandit Deendayal Petroleum University | National | Participant | 06/05/2020 |
| 18 | Web-based training on virtual classroom | Department of Electronics and Communication Engineering, KPR Institute of Engineering and Technology | National | Participant | 02/05/2020 |
| 19 | Learning to Teach Online | Coursera, COURSERA | International | Participant | 01/05/2020 |
| 20 | QIP on Online Teaching | Academic Staff College, | Participant | 22/04/2020 | |
| 21 | Art of Effective Teaching | GFTI, GFTI | Regional | Participant | 01/03/2020 |
| 22 | Upskill to Upscale | Department of Commerce, | Institutional | Organiser & Participant | 28/02/2020 |
| 23 | Innovative pedagogic practices, research and consultancy | Academic Staff College, | Participant | 20/05/2019 | |
| 24 | Orientation programme | Academic Staff College, | Participant | 14/01/2019 | |
| 25 | 30M Training | CHRIST University, | Institutional | Participant | 12/12/2018 |
| 26 | 30M Training on Google classroom | CHRIST University, | Institutional | Participant | 14/11/2018 |
| 27 | One day national level workshop on plagiarism - free research report writing | Kalasalingam University, Kalasalingam University | National | Participant | 03/11/2018 |
| 28 | MS Excel - Descriptive Statistics and ANOVA | CHRIST (Deemed to be University), | Institutional | Participant | 12/09/2018 |
| 29 | SPSS: Examining Data, Missing Data and Outliers | CHRIST (Deemed to be University), | Institutional | Participant | 18/07/2018 |
| 30 | Basic Introduction to SPSS | Christ University, | Institutional | Participant | 20/06/2018 |
| 31 | Frontier area in Commerce and Curriculum updation | Christ University, | Participant | 21/05/2018 | |
| 32 | Global foundation skill | Infosys, Infosys BPO | International | Participant | 15/07/2014 |
| 33 | 58th Orientation Course on Value Based Education | University Grants Commission - Academic Staff College, Bharathiar University | Participant | 02/11/2004 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | BOS | Acted as a BOS Subject expert for Dr. NGP College of Arts and Science, Coimbatore | BOS Subject Expert | 28 June 2025 |