Sl.No.	Title	Name of Journal / Vol. No. / Issue No. / Page Nos	ISSN No.	Date Published
1	Yulu: Moving Towards a Sustainable Future	South Asian Journal of Business & Management Cases / 9 / 3 / 445 - 456	2277-9779	28-Dec-2020
2	Spreading Religion And Culture Through Internet Memes	Journal of Dharma / 48 / 4 / 531 - 548	0253-7222	12-Dec-2023
3	Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement	Innovative marketing / 20 / 1 / 1 - 16	1816-6326	26-Dec-2023
4	Memes, memetics and their applications: A systematic review of literature	E-MENTOR / 104 / 2 / 14 - 22	1731-7428	22-Jun-2024
5	Memes and Marketing: What the social media users have to say?	Brazilian Business Review / 22 / / 1 - 19	1808-2386	22-Dec-2025

Sl.No.	Title	Author Names(s)	ISBN No.	Month Year
1	Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth	POOJA JAIN,DEEPIKA UPADHYAY, GEETANJALI PURSWANI,M/S PALGRAVE MACMILLAN		/
2	Female Entrepreneurship as a Driving Force of Economic Growth and Social Change	POOJA JAIN,AMIN MOHAMMED ARIFULLA, ANA DIAS DANIEL,, CRISTINA FERNANDES, KRUTHIKA S	9781668476697\|	/
3	Green Economy and Renewable Energy Transitions for Sustainable Development	POOJA JAIN,ARUNA P, GEETANJALI PURSWANI,RUI ALEXANDRE CASTANHO	9798369312971	/
4	Empowering Business Through Technology: Innovations Shaping Our Future (Studies in Systems, Decision and Control)	POOJA JAIN,HEPHZIBAH S, THERESA NITHILA VINCENT, VEERTA TANTIA	978-3-032-02056-7	/

Sl.No.	Name of the Conference /Seminar /Symposium	Type of Program	Title of the Article	Role	Venue/Place	Date
1	National workshop on research and publication			PARTICIPANT)	centre for research and CEDBC	25/09/2013
2		CONFERENCES	Integrating information and communication technology in higher education for sustainable development	PRESENTER)	Bangalore	25/09/2013
3		CONFERENCES	A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies	PRESENTER)	Bangalore	25/03/2014
4		CONFERENCES	Identifying the uses of ICT tools to enhance learning in higher education	PRESENTER)	Bangalore	25/03/2014
5		SEMINARS	Disruptive innovation in higher education :challenges in application of e-learning in conventional university system	PRESENTER)	Bangalore	30/09/2014
6		CONFERENCES	TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY	PRESENTER)	Bangalore	06/03/2015
7	National seminar on Higher education transformatio			PARTICIPANT)	Indian Academy Degree College	30/09/2014
8	Strategies and Action Plans for Sustainable Develo			PARTICIPANT)	Presidency College, Bangalore	06/03/2015
9	International seminar on tourism leisure and hospi			PARTICIPANT)	Department of tourism studies Christ university,Bangalore	06/03/2015
10		SEMINARS	Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies	PRESENTER)	Christ University ,Bangalore	06/03/2015
11		SEMINARS	Building employability skills through the use of Information and Communication Technology	PRESENTER)	Bangalore	03/11/2015
12	National Seminar on Innovative Higher Education Pe			PARTICIPANT)	Sindhi College of Commerce	03/11/2015
13	The Torch to Discover New Biz India-Practices and			PARTICIPANT)	New Horizon College	03/11/2015
14	Synthesize: An Interdisciplinary Conference on Management & Social Sciences	CONFERENCES	Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange	PRESENTER)	Christ University Bangalore	10/03/2017
15	International conference on Changing business Landscape	CONFERENCES		PANELIST)	Benagaluru	06/02/2019
16	International Conference on Economics & Finance 2019	CONFERENCES	Financial analytics and its application in Banking, Financial services and Insurance industry	PRESENTER)	NMIMSBengaluru	09/02/2019
17	Business and Education in the New Global Realities	CONFERENCES	Financial factors predicting the financial distress with reference to Indian manufacturing companies	PRESENTER)	Jain UniversityOnline	22/12/2020
18	Business and education in new global realities	CONFERENCES		PARTICIPANT)	Jain UniversityBengaluru	22/12/2020
19	National Education Policy (NEP 2020)-The Road Ahead	SEMINARS		PARTICIPANT)	Bangalore	15/02/2022
20	Building Resilience and Sustainability for India in an Ever-changing Turbulent World: A Vision for 2030		Effectiveness Of Pradhan Mantri Kisan Samman Nidhi Scheme On Small Scale Farmers ? With Reference To Kottayam District (Kerala)	PRESENTER)	IMS GhaziabadOnline	21/04/2022
21	Changing Global Economic Landscape; Sustainable Strategies for the New Normal" 2022	CONFERENCES	The Efficiency Of The Modern Models In Predicting The Financial Distress Using Machine Learning Approach	PRESENTER)	Bangalore	23/03/2022
22	"INTERNATIONAL CONFERENCE SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS - 2023"	CONFERENCES	MEMES AND ASSOCIATED THEORIES: A SCOPING REVIEW	PRESENTER)	Ghaziabad	23/03/2023
23	Shared value creation in the context of sustainability - strategies , challenges and opportunities	CONFERENCES		)	Bangalore	09/03/2023
24	Management, technology & entrepreneural Challenges in Dynamic business Environment	CONFERENCES		MODERATOR)	Acharya Institute of TechnologyBangalore	20/03/2024
25	Sustainable innovative practices in business and academia	CONFERENCES	ecological and fear driven drivers of clean energy investments from investors' perspectives:An empirical analysis of their implications on sustainable and circular economy	PRESENTER)	Jain (Deemed to be Uiversity)Bangalore	13/12/2024
26	resilience and progress:pionerring transformative pathways to sustainability	CONFERENCES	Metaverse In Banking: Awareness, Perception And Adaptability	PRESENTER)	Kristu Jayanti CollegeBangalore	21/02/2025
27	International conference on Management and Entrepreneurial Challenges in a Dynamic Business Environment (	CONFERENCES	From Distance to Engagement: Effective Communication in Virtual Learning	PRESENTER)	Acharya Institute of Technology Bangalore, India.Bangalore	03/04/2025
28	5 International Marketing Conference (iMarC-V)	CONFERENCES	5 International Marketing Conference (iMarC-V)	CO_PRESENTER)	Indian Institute of ManagementShillong	21/01/2026

Sl.No.	Titel of the Program	Name of the Program	Date	Name of the Institution
1	Research Problem Formulation	Research Problem Formulation	07/11/2020	Vidyalankar School of Information Technology

Sl.No.	Title	Name of Student	Institution	Role	Status	Month Year
1	Customer 's perception towards Green buildings	Tony Eappen	Christ University	SUPERVISOR	Ongoing	September 2019
2	Indicators of financial distress	Reynal	Christ University	SUPERVISOR	Ongoing	August 2019
3	ASSESSMENT OF GOVERNMENT POLICY IN PROMOTION OF TOURISM AND ITS AFFECT ON BUSINESS INDUSTRY WITH SPECIAL REFERENCE TO MIZORAM.	VANLALHLIMPUII	Christ University	SUPERVISOR	Ongoing	January 2022
4	Indicators of Financial Distress: An Empirical Study of Listed Indian Companies using Machine Learning Approach	Reynal Lavita Fernandes	Christ University	SUPERVISOR	Notification Issued	June 2021
5	IMPACT OF MEME MARKETING ACTIVITIES ON CONSUMER PURCHASE INTENTION: EXAMINING THE MEDIATING ROLES OF BRAND EQUITY AND CONSUMER ENGAGEMENT	NAVRANG RATHI	Christ University	SUPERVISOR	Awarded	May 2025
6	THE IMPACT OF AUGMENTED REALITY ON PURCHASE DECISION: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT AND CUSTOMER EXPERIENCE	DINESH KUMAR R	Christ University	SUPERVISOR	Ongoing	October 2022
7	.	SNEHA SUKUMAR	Christ University	SUPERVISOR	Ongoing	July 2025

Sl.No.	Title of Invention	Inventor(s)	Filing Date
1	CONSUMER PURCHASE RESPONSE PREDICTION SYSTEM LEVERAGING AUGMENTED REALITY EXPERIENCE ANALYTICS	DINESH KUMAR R, POOJA JAIN	02-Feb-2026

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	Assessing the impact of information and communication technology on higher education -special reference to commerce and management	POOJA JAIN		Internal

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Organiser	Level	Role	Date
1	Faculty Development Programme	Human ressource Development centre,	Institutional	Participant	19/05/2025
2	?Scaffolding Adult Learning Through Learner-Centered Approach	Teaching Learning Enhancement Cell (TLEC),	Institutional	Participant	01/03/2024
3	Scale development and validation	CHRIST (Deemed to be University),	International	Participant	19/02/2024
4	?Ten Days National Level Online Workshop on Research Methodology	Research & Development Committee, Vidyalankar School of Information Technology, Wada	National	Presenter	11/12/2023
5	Faculty Development programme	CEDBEC and SDC,	Institutional	Participant	26/06/2023
6	Uses of Tools & Techniques for Research Writing	Department oÃ¿ Accounting & Finance and Commerce, Patrician College of Arts & Science	International	Participant	20/06/2023
7	Contemporary research methods in Finance	ALLIANCEschool of Business, ALLIANCE University	National	Participant	12/06/2023
8	Curriculum Design and Revision with specific focus on OBE	CHRIST (Deemed to be University),	Institutional	Participant	05/12/2022
9	Faculty development Programme- 1- 2022	CHRIST (Deemed to be University),	Institutional	Participant	06/07/2022
10	Qualitative Research Study and Data Analysis using NVivo	School of Business and Management,	National	Participant	22/03/2022
11	SEM for Beginners	Research Shiksha, Research Shiksha	National	Participant	08/06/2020
12	Systematic Review and Meta-Analysis	Research Shiksha ,	National	Participant	01/06/2020
13	Innovative Pedagogic Practices, Research and consultancy	Department of Commerce,		Participant	20/05/2020
14	Work Smarter, Not Harder: Time Management for Personal & Professional Productivity.	University of california,	International	Participant	13/05/2020
15	PLS analysis using SMART PLS	Research Shiksha,	National	Participant	06/05/2020
16	Qualitative research using NVivo	Research Shiksha,	National	Participant	25/04/2020
17	Online Teaching	Academic staff College ,		Participant	22/04/2020
18	Learning to Teach Online	The University of New South Wales, The University of New South Wales	International	Participant	20/04/2020
19	An Introduction to Consumer Neuroscience & Neuromarketing	Copenhagen Business School, Copenhagen Business School	International	Participant	17/03/2020
20	Basic Digital Marketing course	Udemy,	International	Participant	01/03/2020
21	Upskill to Upscale	Department of Commerce,	Institutional	Organiser & Presenter	28/02/2020
22	Content marketing	, Udemy	International	Participant	22/01/2020
23	COGNOSCO 2019	Institute of Management ,	National	Participant	16/08/2019
24	30M Training	Media Studies & IT Services,	Institutional	Participant	07/02/2019
25	30M Training	Media Studies & IT Services,	Institutional	Participant	05/02/2019
26	30M Training	Media Studies & IT Services,	Institutional	Participant	12/12/2018
27	Structural equation modeling using AMOS	Centre for advanced research and training,	Institutional	Participant	10/09/2018
28	Frontier areas in commerce and curriculum updation	Academic staff college,	Institutional	Participant	21/05/2018
29	Teaching, learning and evaluation	CU- Academic staff college,		Participant	17/05/2017
30	Story based learning	CEDBEC,	Institutional	Participant	17/03/2017
31	Research and Publication	Christ University,		Participant & Presenter	23/09/2016
32	Paradigms in Research	CU -Academic Staff College,		-	30/09/2015
33	Energy-The key to transform teaching dynamics	Jyoti Niwas college,	National	-	15/11/2014
34	Pedagogy of teaching skills at UG level and A Roadmap to research techniques	New Horizon College,	National	-	30/10/2014
35	Routledge Editorial Workshop	Taylor and Francis ,	Institutional	-	25/09/2014
36	Research and development :creating value	Jyoti Niwas college,	National	-	23/11/2013
37	Faculty development programme	Deanery of Commerce and Management ,	Institutional	-	01/10/2013
38	e-content development for higher education	Centre for education beyond curriculum,	National	-	29/03/2012

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	MOOC (online course)	Foundations of Business Strategy	UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE	25 March 2014
2	Second Best Paper Award	National seminar on Higher education transformation in India:Changing context and institutional responses	Indian Academy Degree College	06 March 2015
3	MOOC (online course)	Crafting an Effective Writer: Tools of the Trade	MT. SAN JACINTO COLLEGE	30 September 2014
4	International Introduction to Investment Award	The award is given in lieu of clearing the Ist module of CISI	Chartered institute of securities and investment	03 August 2022
5	Felicitation ceremony	Felicitation by the Alumni Association	Commerce Alumni Association- CHRIST University	26 January 2024

Sl.No.	Applicants	Title	Date Published
1	POOJA JAIN,REYNAL LAVITA FERNANDES	AN EMPIRICAL STUDY OF FINANCIAL DISTRESS ON THE LISTED INDIAN COMPANIES THROUGH MACHINE LEARNING APPROACH	-
2	POOJA JAIN,NAVRANG RATHI	MEME, MEMETICS AND THEIR APPLICATIONS: A SYSTEMATIC REVIEW OF LITERATURE	-