Dr SATHISH KUMAR B
MBA, MCom, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MCom, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Anomalies Effect in Returns of BSE Sectoral Indices | International Journal of Applied Business and Economic Research / 15 / 22 / 463 - 474 | 0972-7302 | 01-Nov-2017 |
| 2 | Volatility of Indian Capital Markets on Derivatives Expiration Day | International Journal of Advanced Science and Technology / 29 / 2 / 3114 - 3121 | 2005-4238 | 01-Mar-2020 |
| 3 | Impact of COVID-19 on NSE Sectoral Indices | Finance India / XXXVI / / 389 - 410 | 0970-3772 | 01-May-2022 |
| 4 | Factor investing: evidence of long-only factor portfolios from the Indian market | Macroeconomics and Finance in Emerging Market Economies / / / 1 - 20 | 1752-0843 | 21-Aug-2024 |
| 5 | Financial Literacy and Fintech : A Double-Edged Sword for Millennial Investors Behavioral Biases | Indian Journal of Finance / 19 / 3 / 44 - 63 | 0973-8711 | 15-Apr-2025 |
| 6 | Gold vs Gold Exchange Traded Funds: An Empirical Study in India | Economic Affairs / 64 / 4 / 703 - 710 | 0976-4666 | 23-Nov-2019 |
| 7 | Smart-Beta Strategies in India : Analysis of Performance and Exposure of BSE Strategy Indices | Finance India / XXXIX / 02 / 409 - 426 | 0970-3772 | 01-Jul-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Artificial Intelligence: Theory and Applications | SATHISH KUMAR B | 978-981998475-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Globalization and Consumer Protection | CONFERENCES | Investor Protection in Indian Capital market | PRESENTER) | Kalasalingam University, KrishnankoilKalasalingam University, Krishnankoil | 28/01/2010 |
| 2 | International Marketing in Asia Pacific: Issues and Challenges | CONFERENCES | Aviation in India - Great Opportunities and Challenges and Analytical Approach | PRESENTER) | Dr. GRD College of Science, CoimbatoreDr. GRD College of Science, Coimbatore | 05/09/2009 |
| 3 | Innovative Management Practices | CONFERENCES | Customer Relationship Management is an antecedent of Customer Loyalty-An empirical evidence with special reference to the Banks in Tiruppur District | PRESENTER) | Sri Vidya College of Engineering and Technology, VVirudhunagar, Tamil Nadu | 29/01/2016 |
| 4 | Innovative Management Practices | CONFERENCES | INNOVATIVE PRACTICES IN INDIAN BANKING INDUSTRY | PRESENTER) | Sri Vidya College of Engineering and Technology, VVirudhunagar | 29/01/2016 |
| 5 | International Conference on Human Resource Development | CONFERENCES | A Study on the determinants of employee engagement and their impact on employee performance with special reference to the employees of SSUs in Coimbatore | PRESENTER) | Cochin University of Science and TechnologyCochin | 01/09/2016 |
| 6 | National Conference on Management, Economics and Social Sciences | CONFERENCES | Payments Bank and Small Banks - A Game Changer in Banking Industry | KEYNOTE_SPEAKER) | St Joseph College, Tiruchirappalli, Tamil NaduTiruchirappalli, Tamil Nadu | 20/02/2018 |
| 7 | National Conference on Emerging Trends in Business | CONFERENCES | PANELIST) | Banglore | 19/02/2018 | |
| 8 | International Conference on Changing Business Landscape | CONFERENCES | MODERATOR) | Banglore | 06/02/2019 | |
| 9 | International Conmference on Emerging Global Trends in Accounting, Finance and Taxation | CONFERENCES | Financial and Stock Return analysis - Pre and Post Disinvestment : Evidence from Navratna Companies | PRESENTER) | JAIN (Deemed to be University)Banglore | 27/02/2019 |
| 10 | National Conference in Changing Business Avenues in Digital Economy | CONFERENCES | Banking in Digital Era | KEYNOTE_SPEAKER) | Yuvakshetra Institute of Management StudiesPalakkad | 01/10/2019 |
| 11 | International Conference on Innovations in Technology, Business and Management | CONFERENCES | Price Volume Relationship on Nifty Fifty Stock | PRESENTER) | Nagarjuna Group of InstitutionsBanglore | 07/02/2020 |
| 12 | International Conference Management Technology and Business | CONFERENCES | Portfolio Construction and Testing using Cluster Analysis | PRESENTER) | Nagrajuna Group of InstitutionBanglore | 07/02/2020 |
| 13 | International Conference on the Emerging Trends in Management | CONFERENCES | Indian Telecom Market Concentration ? Pre and Post Jio Launch | PRESENTER) | Marian International Institute of ManagementKuttikkanam, Idukki | 20/08/2020 |
| 14 | E-Commerce A Horizon in the context of COVID 19 | SEMINARS | PARTICIPANT) | St Joseph's College, PilatharaOnline | 21/09/2020 | |
| 15 | Financial Education for Young Investors | SEMINARS | PARTICIPANT) | Avinashilingam Institute for Home Science and Higher Education for WomenCoimbatore (online) | 17/10/2020 | |
| 16 | Impact of Covid on Service Sector | SEMINARS | PARTICIPANT) | Virudhunagar Hindu Nadars' Senthikumara Nadar CollegeVirudhunagar | 17/06/2020 | |
| 17 | International Research Conference & Award Summit 2020 | CONFERENCES | Impact of Covid-19 on NSE Sectoral Index | PRESENTER) | Indian Institute of FinanceNoida | 27/09/2020 |
| 18 | International Business Horizon INBUSH ERA WORLD SUMMIT 2021 | CONFERENCES | Analysis of Financial Performance Pre and Post IPO with reference to Manufacturing Sectors | PRESENTER) | Amity UniversityNodia | 17/02/2021 |
| 19 | Emerging Trends in Human Resource Management | CONFERENCES | HR Analytics | KEYNOTE_SPEAKER) | National CollegeTiruchirappali | 05/03/2021 |
| 20 | Changing Global Economic Landscape: Challenges, Strategies and Business Resilience | CONFERENCES | ) | Bengaluru | 12/04/2021 | |
| 21 | International Conference on Recent Advances in the Field of Economics ,Commerce and Finance | CONFERENCES | Emerging Tech in Banking (Banking 4.0) | PRESENTER) | Amity School of Economics, AUJ & and Amity College of Commerce and Finance AUJRanchi | 07/09/2021 |
| 22 | Digital Business Era opportunities and Challenges | CONFERENCES | A study on awareness level and satisfaction of people towards Arogya Karnataka Scheme | PRESENTER) | VET Institute of Arts and ScienceErode | 20/04/2022 |
| 23 | Innovation and Circular Economy in Industry 4.0 | CONFERENCES | PARTICIPANT) | Bharath Institute of Higher Education and ResearchChennai | 28/04/2022 | |
| 24 | Samshodhan 2023 - Accerelating Research & Solution for attaining business reselliance and sustainability | SEMINARS | PANELIST) | Banglore | 07/03/2023 | |
| 25 | Innovations and Transformations in Commerce, Marketing and Economics: An insight into the global and national scanario | CONFERENCES | Impact of Russsian - Ukraine War on the stock market: Cross Country Approach | PRESENTER) | Mar Thoma College of Science and TechnologyKollam | 07/03/2023 |
| 26 | Insuretech as a tool for increasing insurance penetration | SEMINARS | MODERATOR) | Sri Ramakrishna College of Arts and ScienceCoimbatore | 26/08/2023 | |
| 27 | Insurtech as a tool for increasing insurance penetration. | SEMINARS | Insurance Penetration in India and Global Scenario | KEYNOTE_SPEAKER) | Sri Ramakrishna College of Arts amd ScienceCoimbatore | 26/08/2023 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Business Awareness & Entrepreneurship | FUTURES - Market Readiness | 28/09/2020 | Mar Baselios Christian College of Engineering and Technology |
| 2 | Business Analytics for Decision Making | Business Analytics for Decision Making | 17/06/2021 | VETR Institute of Arts and Science |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Factors Influencing Online Purchase Intention among Generation Y and Generation Z | Dinesh Kumar R | Christ University | SUPERVISOR | Awarded | January 2020 |
| 2 | Influence of Behavioural Factors On Stock Market Investment Decision | Prateek Thodkar P | Christ University | SUPERVISOR | Awarded | May 2020 |
| 3 | The Financial Risk of Indian Commercial Banks | TISA MARIA ANTONY | Christ University | SUPERVISOR | Awarded | March 2025 |
| 4 | VALUATION METHODS FOR TECHNOLOGY BASED SCALABLE BUSINESSES AND THEIR BUSINESS MODELS: A CRITIQUE OF EXTANT PHILOSOPHY, METHODS AND METRICS | SOUMYA V | Christ University | SUPERVISOR | Awarded | May 2025 |
| 5 | IMPACT OF FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON BEHAVIORAL BIASES WITH SPECIAL REFERENCE TO MILLENNIALS. | SUNIL N | Christ University | SUPERVISOR | Ongoing | October 2022 |
| 6 | Impact of Behavioural Bias of Individual Investors on their Investment Decision: An Empirical Study | PRATEEK THODKAR P | Christ University | SUPERVISOR | Ongoing | August 2023 |
| 7 | Impact of Herding Behaviour on Investment Decision: A Comparative Study between Gen X and Gen Z Investors | ALEX PRAVEEN RAJ M | Christ University | SUPERVISOR | Ongoing | September 2023 |
| 8 | ADOPTION AND USAGE OF ARTIFICIAL INTELLIGENCE IN FOOD PROCESSING INDUSTRIES | MARVIN PAUL FRANK | Christ University | SUPERVISOR | Awarded | September 2024 |
| 9 | . | SRIKRISHNA BHAGAWAN N M | Christ University | SUPERVISOR | Awarded | June 2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Teaching in the New Age: Innovative Teaching Methods | Happy Valley Business School, Happy Valley Business School | National | Participant | 08/08/2024 |
| 2 | Preparing Data for Analysis with Microsoft Excel | , Microsoft | International | Participant | 30/06/2024 |
| 3 | ChatGPT for Beginners: Save time with Microsoft Excel | , Coursera Project Network | International | Participant | 14/06/2024 |
| 4 | Getting Started with Power BI Desktop | , Coursera Project Network | International | Participant | 14/06/2024 |
| 5 | Placement Talk Series | , | Institutional | Organiser & Participant | 30/01/2024 |
| 6 | Faculty Development Programme - 1 (2023) | The Centre for Education Beyond Curriculum (CEDBEC) and Staff Development College (SDC), | Institutional | Participant | 26/06/2023 |
| 7 | Digitization and Management of Documents | 30M Training, | Institutional | Participant | 23/02/2023 |
| 8 | Curriculum Design and Revision with specific focus on OBE | Staff Development College, Christ (Deemed to be University), | Institutional | Participant | 05/12/2022 |
| 9 | Faculty Development Prtogramme - I - 2022 | CEDBEC and IQAC, | Institutional | Participant | 06/07/2022 |
| 10 | Microsoft Azure Fundamantals | Association of Indian Universities , | International | Participant | 17/02/2022 |
| 11 | National Education Policy 2020 and Innovations in Academics | , Institute for Policy Research in Economics, Manage | National | Participant | 31/10/2021 |
| 12 | Hybrid Teaching | Staff Development College, CHRIST (Deemed to be University), | Participant | 02/03/2021 | |
| 13 | Outcome Based Education in Management Education | St GITS College of Engineering, | National | Participant | 07/12/2020 |
| 14 | INTERNATIONAL WORKSHOP ON CAPITAL BUDGETING | Muscat College, Sultanate of Oman, Muscat College, Sultanate of Oman | International | Participant | 24/11/2020 |
| 15 | Introduction to Artificial Intelligence (AI) | IBM, IBM | International | Participant | 28/08/2020 |
| 16 | Innovative Pedagogic Practice | Academic Staff College, | Participant | 20/05/2020 | |
| 17 | Learning to Teach Online | , The University of New South Wales, Sydney | International | Participant | 13/04/2020 |
| 18 | Behavioral Finance | , Duke University | International | Participant | 01/04/2020 |
| 19 | Information Systems Auditing, Controls and Assurance | , The Hong Kong University of Science and Technology | International | Participant | 30/03/2020 |
| 20 | Blended Learning Pedagogy usin MOOC | Indian Institute of Management Bangalore, Indian Institute of Management Bangalore | National | Participant | 22/06/2019 |
| 21 | Research and Technology in Commerce | Christ University Academic Staff College, | Participant | 27/10/2017 | |
| 22 | Paradigms in Teaching Learning and Evaluation | Christ University Academic Staff College, | Participant | 17/05/2017 | |
| 23 | Research and Publications | Christ University Academic Staff College, | Institutional | Participant | 23/09/2016 |
| 24 | Paradigms in Research | Christ University Academic Staff College , | Participant | 30/09/2015 | |
| 25 | Financial Modeling Tools and Techniques | Sri Ramakrishna Engineering College, Coimbatore, Sri Ramakrishna Engineering College, Coimbatore | National | Participant | 22/07/2013 |
| 26 | Workshop on Financial Services | VLB Janakiammal College of Engineering & Technology and Wiley India Pvt Ltd.,, VLB Janakiammal College of Engineering & Technolog | National | Participant | 11/10/2010 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Certificate of Excellence in Reviewing | Got a Certificate of Excellence in Reviewing from SCIENCEDOMAIN International for reviewing article in Asian Journal of Education and Social Studies. | SCIENCEDOMINE International | 07 March 2019 |
Copyright
| Sl.No. | Applicants | Title | Date Published |
| 1 | SATHISH KUMAR B | Predicting Performance of Mutual Funds | - |