Faculty

Profile

Dr DEEP JYOTI GURUNG

MBA, PhD
ASSISTANT PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Tezpur University 2021
PG MBA North Eastern Regional Institute of Science and Technology 2011
Degree BCA Rajiv Gandhi University 2009
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Role of User Generated Content in Destination Image Formation International Journal of Tourism and Travel 15-Dec-2017 10 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,DR. CHANDAN GOSWAMI
Title of Article Role of User Generated Content in Destination Image Formation
Name of Journal International Journal of Tourism and Travel
Volume No 10
Issue No 1
Page No
URL http://www.publishingindia.com/ijtt/4/role-of-user-generated-content-in-destination-image-formation/682/4773/
Date of Publication 15-Dec-2017
2 User Generated Content on Sikkim as an Image Formation Agent: A Content Analysis of Travel Blogs International Journal of Hospitality & Tourism Systems 01-Jul-2017 10 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,PROF. CHANDAN GOSWAMI
Title of Article User Generated Content on Sikkim as an Image Formation Agent: A Content Analysis of Travel Blogs
Name of Journal International Journal of Hospitality & Tourism Systems
Volume No 10
Issue No 2
Page No
URL http://www.publishingindia.com/ijhts/24/user-generated-content-on-sikkim-as-an-image-formation-agent-a-content-analysis-of-travel-blogs/589/4185/
Date of Publication 01-Jul-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Case Report Indigenous knowledge for promoting rural health tourism: A case study of Mayong 9788183705776 Jun 2020

Additional information

Type of Book Case Report
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,DR. CHANDAN GOSWAMI,DR. R. M. PANT,M.K. SHRIVASTAVA
Title of Book Indigenous Knowledge Systems for sustainable rural development in North East India
Title of Book/Chapter/Article/Case Study) Indigenous knowledge for promoting rural health tourism: A case study of Mayong
Month/Year Jun/2020
ISBN 9788183705776
Pages 102 - 113
Publishing Company/Institution Akansha Publishing House
Level National publisher
2 Reference book Marketing rural tourist destinations of north east India: A practical approach 978-81-8370-528-8 May 2018

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Sole Authored
Author Name (s) DEEP JYOTI GURUNG
Title of Book Transforming North East India through Rural Tourism
Title of Book/Chapter/Article/Case Study) Marketing rural tourist destinations of north east India: A practical approach
Month/Year May/2018
ISBN 978-81-8370-528-8
Pages
Publishing Company/Institution Akansha Publishing House
Level National publisher
3 Reference book Role of travel blog content in generating interests in potential tourists 978-81-928994-2-8 Jul 2017

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,DR. CHANDAN GOSWAMI,SAURABH DIXIT
Title of Book Emerging Paradigms of Hospitality & Marketing Perspectives
Title of Book/Chapter/Article/Case Study) Role of travel blog content in generating interests in potential tourists
Month/Year Jul/2017
ISBN 978-81-928994-2-8
Pages
Publishing Company/Institution D.P.S. Publication
Level National publisher
4 Reference book Influence of wildlife tourism on handicraft sector of Kaziranga National Park 978-93-84869-10-6 Sep 2015

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,DR. CHANDAN GOSWAMI,DR. N. DAS
Title of Book Tourism and Handicrafts A sustainable Approach
Title of Book/Chapter/Article/Case Study) Influence of wildlife tourism on handicraft sector of Kaziranga National Park
Month/Year Sep/2015
ISBN 978-93-84869-10-6
Pages
Publishing Company/Institution Excel Publications
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
1 Reference book Inclusive Growth & Sustainable Development Community Development Through Tourism: A case study of Shergaon Village 97893-85000-05-8 Mar 2015

Additional information

Type of Book Reference book
Type of Work Case Study
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEP JYOTI GURUNG,DEEP JYOTI GURUNG,DR. CHANDAN GOSWAMI,S.P. BANSAL,SANDEEP KULSHRESTHA,PRASHANT KUMAR GAUTAM
Title of Book Inclusive Growth & Sustainable Development
Title of Book/Chapter/Article/Case Study) Community Development Through Tourism: A case study of Shergaon Village
Month/Year Mar/2015
ISBN 97893-85000-05-8
Pages 67 - 77
Publishing Company/Institution Bharti Publications
Level National publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Seminar Keynote Speaker Entrepreneurship Entrepreneurship: Ground Zero Stories 07/11/2020 Modern College, Kohima National
2 Seminar Keynote Speaker North East India Tourism and Aspect of Sustainable Tourism Post Covid 19 North East India: Changing the tourism perspective 26/09/2020 Saraighat College, Assam National
3 Seminar Participant Open-Source Tools For Data Analysis In Social SC 31/07/2020 Manipal Academy of Higher Education Manipal. International
4 Symposium Participant Logistics Management in the Emergent North-East India: Strategic and Developmental Imperatives 11/07/2020 Indian Institute of Management, Shillong International
5 Symposium Participant Emergent North-East India: Strategic and Developmental Imperatives in Tourism 20/06/2020 Indian Institute of Management, Shillong National
6 Seminar Participant Changing Paradigms in Marketing 07/06/2020 University of Lucknow International
7 Conference Presenter International Conference on application of SPSS and statistical Analysis Hybrid Sentimental-Content analysis 29/04/2020 Eudoxia Research Center International
8 Conference Presenter International Conference on Smart tourism, Smart Destinations, and limits of being traveller Social Networking Sites and its influence on travel decisions 18/02/2019 Indian Institute of Tourism & Travel Management International
9 Seminar Presenter International Seminar on Culture, Tourism, Indigenous People and Sustainable Development Potential of Thembang for Mountain Tourism 15/02/2019 Manipur University International
10 Seminar Panelist National Conference on Livelihoods through Rural Tourism in North East India: The way forward 06/01/2018 National Institute of Rural Development & PR National
11 Seminar Presenter National Seminar on "Emerging Trends in Business & Economic Development in India with reference to North-Eastern Region" The Use of Social Networking Sites by Youths in Tourism ? A Study among University Students 19/05/2017 University of Science & Technology, Meghalaya National
12 Seminar Presenter Indigenous Knowledge System for sustainable Rural Development Indigenous knowledge for promoting rural health tourism: a case study of Mayong 18/01/2016 National Institute of Rural Development and Panchayati Raj National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Data Analysis using Excel Data Analysis using Excel 12/03/2021 Vidyalankar School of Information Technology
2 Mind and Health Innovations (MAHI) International Youth BRICS Business Incubator 23/10/2020 Federal Agency for Youth Affairs of Russia, BRICS
Sl.No. Title Genre Producer Copyrights
1 Free teaching learning materials: Books, courses, case studies and many more Education Self CC-BY
Sl.No. Title Guide Name Institution Month Year
1 Impact of User Generated Content (UGC) on destination image of Sikkim: A comparison with conventional attributes Prof. Chandan Goswami Tezpur University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 'FUTURES'- Market Readiness Mar Baselios Christian College of Engineering and Technology Institutional 19/10/2020
2 Webinar themed "North east India tourism and aspects of sustainable tourism post covid-19" Saraighat college, Guwahati (Assam) National 26/09/2020
3 How to Publish with Oxford Journals Oxford University Press International 04/08/2020
4 Demystifying Literature Review Techniques Koach Scholar International 30/07/2020
5 Digital Marketing Capstone ILLINOIS University International 15/07/2020
6 Microsoft Teams 30M Training Institutional 11/07/2020
7 Literature Review and Rationalization of Research Methods Department of Commerce National 02/07/2020
8 Marketing in an Analog World University of Illinois at Urbana-Champaign International 24/06/2020
9 Digital Media and Marketing Strategies ILLINOIS University International 20/06/2020
10 Python 3.4.3 Spoken Tutorial Project, IIT Bombay National 20/06/2020
11 Understanding Open Educational Resources Commonwealth of Learning (COL) International 17/06/2020
12 Digital Media and Marketing Principles ILLINOIS University International 14/06/2020
13 4-Week Induction/Orientation Programme for "Faculty in Universities/Colleges/Institutes of Higher Education" Ramanujan College, University of Delhi 04/06/2020
14 Systematic Review and Meta-Analysis Research Shiksha National 01/06/2020
15 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice ILLINOIS University International 15/05/2020
16 Online Faculty Development Program Department of Management Studies and Research Center National 11/05/2020
17 Article Writing in Management and Social Sciences School of Management Studies, University of Hyderabad National 10/05/2020
18 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory ILLINOIS University International 06/05/2020
19 Marketing in Digital World COURSERA International 30/04/2020
20 Digital Marketing (Specialization) University of Illinois at Urbana-Champaign International 30/04/2020
21 Quality Improvement Program on Online Teaching Academic Staff College 22/04/2020
22 Online FDP on Entrepreneurship: Research, Critical Thinking and Innovation Indian Academic Researchers Association National 22/04/2020
23 Research Writing (Intermediate Level) Centre for Academic and Professional Support (CAPS) 21/04/2020
24 Managing Online Classes and Co-Creating MOOCS Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching National 20/04/2020
25 Research Ethics and Publication Ethics Indian Academic Researchers Association National 12/04/2020
26 Career Edge - Knockdown the Lockdown Tata Consultancy Services National 11/04/2020
27 Online Workshop on Intellectual Property Rights PANDIT DEENDAYAL PETROLEUM UNIVERSITY National 10/04/2020
28 Learning to Teach Online UNSW Sydney International 10/04/2020
29 Academic Literacy COURSERA International 07/04/2020
30 How to Write an Effective Research Paper Udemy International 06/04/2020
31 Marketing Analytics: Stand Out by Becoming an Analytics Pro! Udemy International 09/02/2020
32 Orientation Program Academic Staff College, CHRIST deemed to be University 06/01/2020
33 Rural Tourism and Homestay Operations National Institute of Rural Development & PR National 22/03/2019
34 Decoding Social Media Dynamics, Uses and Abuses Department of Mass Communication and Journalism National 11/02/2019
35 Structural Equation Modeling: Testing Mediation and School of Management Studies National 16/05/2018
36 Weeklong Workshop on Research Methodology Teaching Learning Centre National 19/06/2017
37 Workshop on Business Statistics Interdisciplinary Statistical Research Unit, Indian Statistical Institute, Kolkata National 05/12/2016
38 Qualitative Research Methods in Social Sciences Institute of Development Studies Kolkata National 21/07/2015
39 Training-cum-workshop on Statistical Package for Social Sciences (SPSS) Indian Council of Social Science Research, North Eastern Regional Centre National 03/11/2014
40 One Week Capacity Building Porgramme on Research Methodology Rajiv Gandhi University National 27/10/2014
41 Stress Management North Eastern Regional Institute of Science and Technology National 04/11/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MIT COVID 19 Challenge: Beat the Pandemic MIT Covid-19 Challenge Beat the Pandemic II, a 48-hour virtual hackathon aimed at addressing the most pressing issues arising from the COVID-19 crisis, is organized by the Massachusetts Institute of Technology. The teams are divided based on themes and compete to win. Our team 'UN1FY' won the competition in the theme "Growing up and Educating in the New Normal" Massachusetts Institute of Technology 01 June 2020
2 National Eligibility Test -Management University Grant Commission 21 October 2013
3 National Eligibility Test -TOURISM ADMINISTRATION AND MANAGEMENT University Grant Commission 31 July 2018
4 Winning Team: MIT Covid-19 Challenge: India turning the tide MIT Covid-19 Challenge:India turning the tide, a 48-hour virtual hackathon aimed at addressing the most pressing issues arising from the COVID-19 crisis, is organized by the Massachusetts Institute of Technology. The teams are divided based on themes and compete to win. Our team 'M.A.H.I' (Mind And Health Innovations' won the competition in the theme "Providing mental health support resources". We proposed a plan to provide mental health services for Rural India. Massachusetts Institute of Technology 30 August 2020

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