Faculty

Profile

Dr DEEP JYOTI GURUNG

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
1 Udartako Katha: Ghaas Katne ra Bhanubhakta bata paath Prayas Annual 06/07/2023
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Smartphone addiction among post-graduate management students: The Indian experience Cogent Arts & Humanities journal 08-Sep-2023 10 / 1 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEEP JYOTI GURUNG,KHUNDRAKPAM DEVANANDA SINGH,DITALAK MPANME
Title of Article Smartphone addiction among post-graduate management students: The Indian experience
Name of Journal Cogent Arts & Humanities journal
Volume No 10
Issue No 1
Page No -
URL https://www.tandfonline.com/journals/oaah20
Indexing Agency Web of Science and Scopus
Date of Publication 08-Sep-2023
2 COVID-19 pandemic and preparedness of teachers for online synchronous classes International Journal Innovation and Learning 15-Sep-2022 32 / 3 / 341-358

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEEP JYOTI GURUNG,MANMAYURI GOSWAMI
Title of Article COVID-19 pandemic and preparedness of teachers for online synchronous classes
Name of Journal International Journal Innovation and Learning
Volume No 32
Issue No 3
Page No 341-358
URL https://www.inderscience.com/jhome.php?jcode=ijil
Indexing Agency Scopus
Date of Publication 15-Sep-2022
3 COVID19 Pandemic and Preparedness of Teachers for Online Synchronous Classes International Journal of Innovation and Learning 08-Sep-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) DEEP JYOTI GURUNG,MANYAMURI GOSWAMI
Title of Article COVID19 Pandemic and Preparedness of Teachers for Online Synchronous Classes
Name of Journal International Journal of Innovation and Learning
Volume No
Issue No
Page No -
URL https://www.inderscience.com/jhome.php?jcode=ijil
Indexing Agency Scopus
Date of Publication 08-Sep-2021
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Sustainable Luxury Tourism: Promises and Perils 9781839829000 Jan 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEP JYOTI GURUNG,PARIDHI BRAHMA,CHANDAN GOSWAMI,A.S. KOTUR,S.K. DIXIT
Title of Book The Emerald Handbook of Luxury Management for Hospitality and Tourism
Title of Book/Chapter/Article/Case Study) Sustainable Luxury Tourism: Promises and Perils
Month/Year Jan/2022
ISBN 9781839829000
Pages 353 - 378
Publishing Company/Institution Emerald Group Publishing
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 4th International Conference on the Role of Innovation,Entrepreneurship and Management for Sustainable Development (ICRIEMSD-2023) A study on perceived factors of Social Media Literacy on Generation Z purchase intention 03/11/2023 OP Jindal University in association with Sohar University, Oman and Jose Maria College Foundation Inc., Phillipines International
2 Conference Presenter International Conference on Interdisciplinary engagement and social innovations in business and tourism Achieving Sustainable Operations in Avitourism using Sharing economy 05/10/2023 Christ University International
3 Conference Panelist Congress -The Great Transformations of Society 26/09/2023 Catholic University of Applied Sciences, Germany International
4 Conference Presenter 1st IEEE International Conference on Multidisciplinary Research in Technology and Management ? MRTM 23 The influence of remote work on Organizational Culture: A review in the IT sector 22/09/2023 New Horizon College of Engineering, Bengaluru International
5 Conference Presenter Media Meet 2023 (On Seventeen Sustainable Goals) DREAMS Outbound Leadership Training (OLT) for Psycho-social Empowerment Among Youth and Sustainable Development Goals (SDGs) 06/09/2023 Christ University International
6 Seminar Presenter Indigenous Knowledge and Intellectual Property Rights: Evidence from the developing economies Conserving Vulnerable Species Using Traditional Knowledge System and Avitourism 11/08/2023 North Eastern Hill University in association with National Institute of Technology (NIT), Silchar International
7 Conference Presenter International Conference ?ICRAIBM 2023? titled ?Recent Advancement and Innovation in Business & Management & Its Contemporary Issues in Sustainable Economy? The Sway Of Youtube Advertising On Attitudinal Factors Of Generation Z In Purchase Intention 02/08/2023 Sri Bhagwan Mahaveer Jain Evening College, Bengaluru International
8 Conference Presenter Asia Pacific Regional Service Learning Conference The DREAMS Program: A Service Learning Approach to Youth Development 19/07/2023 Christ University International
9 Conference Presenter Responsible Growth and Sustainable Future of Business Green Marketing: Is it Serving its Intended Purpose? 24/03/2023 Kristu Jayanti College International
10 Conference Presenter Nurturing Business Creativity & Innovations for sustainable development Insights on Social Media and Current trends in Marketing 26/05/2022 RNS First Grade College National
11 Seminar Participant International Webinar on Plagiarism 21/05/2022 St. Francis de Sales College International
12 Conference Participant Tourism Review - Agenda 2030 24/03/2022 Emerald Publishing International
13 Conference Participant 6th International Vision Seminar 2022 25/02/2022 Globsyn Business School International
14 Conference Presenter 7th International Management Conference AMRIT Entrepreneurial Ecosystem in India: Special focus on North-East Region 07/01/2022 Fortune Institute of International Business International
15 Conference Presenter Financial Inclusivity and Corporate Social Responsibility for Sustainable Development A study on Entrepreneur Ecosystem in North East Region of India 05/09/2021 KIIT Deemed to be University International
16 Symposium Keynote Speaker Sustainable start-up ecosystem through innovative business models Lean Methodology 30/08/2021 St Joseph's College of Commerce and NEN Wadhwani Foundation Institutional
17 Conference Keynote Speaker International Conference on Northeast India Tourism (ICNIT) 2021 Recent Developments in Global Tourism Industry 20/07/2021 Tezpur University and Finderbridge International
18 Conference Presenter 4th International Scientific Conference TOURMAN 2021 Comparative analysis of user-generated destination image and conventional destination image Sikkim (India) as Case Study 21/05/2021 International Hellenic University International
19 Seminar Keynote Speaker Entrepreneurship Entrepreneurship: Ground Zero Stories 07/11/2020 Modern College, Kohima National
20 Seminar Keynote Speaker North East India Tourism and Aspect of Sustainable Tourism Post Covid 19 North East India: Changing the tourism perspective 26/09/2020 Saraighat College, Assam National
21 Seminar Participant Open-Source Tools For Data Analysis In Social SC 31/07/2020 Manipal Academy of Higher Education Manipal. International
22 Symposium Participant Logistics Management in the Emergent North-East India: Strategic and Developmental Imperatives 11/07/2020 Indian Institute of Management, Shillong International
23 Symposium Participant Emergent North-East India: Strategic and Developmental Imperatives in Tourism 20/06/2020 Indian Institute of Management, Shillong National
24 Seminar Participant Changing Paradigms in Marketing 07/06/2020 University of Lucknow International
25 Conference Presenter International Conference on application of SPSS and statistical Analysis Hybrid Sentimental-Content analysis 29/04/2020 Eudoxia Research Center International
26 Conference Presenter International Conference on Smart tourism, Smart Destinations, and limits of being traveller Social Networking Sites and its influence on travel decisions 18/02/2019 Indian Institute of Tourism & Travel Management International
27 Seminar Presenter International Seminar on Culture, Tourism, Indigenous People and Sustainable Development Potential of Thembang for Mountain Tourism 15/02/2019 Manipur University International
28 Seminar Panelist National Conference on Livelihoods through Rural Tourism in North East India: The way forward 06/01/2018 National Institute of Rural Development & PR National
29 Seminar Presenter National Seminar on "Emerging Trends in Business & Economic Development in India with reference to North-Eastern Region" The Use of Social Networking Sites by Youths in Tourism ? A Study among University Students 19/05/2017 University of Science & Technology, Meghalaya National
30 Seminar Presenter Indigenous Knowledge System for sustainable Rural Development Indigenous knowledge for promoting rural health tourism: a case study of Mayong 18/01/2016 National Institute of Rural Development and Panchayati Raj National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Fundamental Applications and Functions of MS Excel Value Added Course 27/01/2022 University of Science and Technology
2 Developing Sustainable Tourism Cee-Zee Seminar Series 13/08/2021 CVM University, Gujarat
3 Data Analysis using Excel Data Analysis using Excel 12/03/2021 Vidyalankar School of Information Technology
4 Mind and Health Innovations (MAHI) International Youth BRICS Business Incubator 23/10/2020 Federal Agency for Youth Affairs of Russia, BRICS
Sl.No. Title Genre Producer Copyrights
1 Free teaching learning materials: Books, courses, case studies and many more Education Self CC-BY
Sl.No. Title Guide Name Institution Month Year
1 Impact of User Generated Content (UGC) on destination image of Sikkim: A comparison with conventional attributes Prof. Chandan Goswami Tezpur University
Sl.No. Title Name of Student Institution Month Year
1 PSYCHOLOGICAL IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING DECISION BHARATHI N S Christ University January 2020
2 INVESTIGATING THE ROLE OF INFLUENCER MARKETING ON CUSTOMER ENGAGEMENT AND PRE-PURCHASE COGNITIVE DISSONANCE MRINMOYEE GHOSH Christ University June 2022
3 STUDY ON THE IMPACT OF ORGANISATIONAL CULTURE ON EMPLOYEES' COMMITMENT AND INTENTION TO STAY IN THE IT COMPANIES SILPA MARY JOHN Christ University May 2022
Sl.No. Title of Invention Inventor(s) Filing Date
1 A system for evaluating the mediating effect of consumer awareness on green marketing mix and purchase intention and method thereof DEEP JYOTI GURUNG,DR. MANISH JOSHI,MR. ASHISH ASHOK UIKEY,DR. VIKAS CHOUDHARY,MONIKA GUPTA,DR ARUNA DEV RROY,DR RASHMI MAHAJAN,DR. NITESH BEHARE,DR. DAPHNE FERNANDES,ABHISHEK DUTTAGUPTA,DR. S. SARAVANAN,SRUTHI S 20-May-2022

Additional information

Title of Invention A system for evaluating the mediating effect of consumer awareness on green marketing mix and purchase intention and method thereof
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) DEEP JYOTI GURUNG,DR. MANISH JOSHI,MR. ASHISH ASHOK UIKEY,DR. VIKAS CHOUDHARY,MONIKA GUPTA,DR ARUNA DEV RROY,DR RASHMI MAHAJAN,DR. NITESH BEHARE,DR. DAPHNE FERNANDES,ABHISHEK DUTTAGUPTA,DR. S. SARAVANAN,SRUTHI S
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 03-Jun-2022
Application/Filing Date 20-May-2022
IPC Number
Publication Number 22/2022
Patent Number 202221029258
Field of Invention Computer Science
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Outbound Leadership Training DREAMS National Organiser & Participant 29/07/2023
2 Faculty Development Program-I Staff Development College and CEDBEC Institutional Participant 26/06/2023
3 Learn to use AI to Write Research Papers Data Insights: Consultancy and Training Hub International Participant 07/04/2023
4 Academic Service Learning for Faculty Ngee Ann Polytechnic, Singapore and United Boards International Participant 03/04/2023
5 Faculty Development Program on Curriculum Design and Revision with specific focus on OBE Staff Development College Institutional Participant 05/12/2022
6 Faculty Development Programme 1 Centre for Education Beyond Curriculum Institutional Participant 06/07/2022
7 Assemble learners and staff with Microsoft Teams meetings Microsoft Education Center International Participant 06/02/2022
8 Assign and assess learners with assignments and forms in Teams Microsoft Education Center International Participant 06/02/2022
9 Keep students engaged: Build strong student/teacher connections in a remote learning environment Microsoft Education Center International Participant 06/02/2022
10 Teach forward: Best strategies for hybrid, remote, and blended learning Microsoft Education Center International Participant 04/02/2022
11 Structure Teams through channels, tabs, files, and apps Microsoft Education Center International Participant 04/02/2022
12 One Month Certificate Course on Rural Tourism and Homestay Operations National Institute of Rural Development and Panchayati Raj (NIRD&PR) Ministry of Rural Development, Govt. of India National Invited Resource Person/Trainer 29/11/2021
13 Qualitative Data Analysis Using MAXQDA Koach Scholar International Participant 09/07/2021
14 Online two week refresher course in commerce and management Teaching Learning Centre, Ramanujan College University of Delhi Participant 25/06/2021
15 Ourigial 30M Training Institutional Participant 21/06/2021
16 Preferred Future: Ideas and Strategies Centre for Education Beyond Curriculum Institutional Participant 16/06/2021
17 How to write Case Study & Teaching note for Scopus Indexed Journals Dr. V.N. Bedekar Institute of Management Studies National Participant 27/05/2021
18 Research Methodology for Quantitative Research in Social Science Vidyalankar School of Information Technology, Wadala, Mumbai (Maharastra) National Invited Resource Person/Trainer 03/05/2021
19 Hybrid Teaching Staff Development College Participant 02/03/2021
20 One Month Certificate Course on Rural Tourism with focus on Homestays National Institute of Rural Development and Panchayati Raj (NIRD&PR) Ministry of Rural Development, Govt. of India National Invited Resource Person/Trainer 27/02/2021
21 'FUTURES'- Market Readiness Mar Baselios Christian College of Engineering and Technology Institutional Invited Resource Person/Trainer 19/10/2020
22 Webinar themed "North east India tourism and aspects of sustainable tourism post covid-19" Saraighat college, Guwahati (Assam) National Invited Resource Person/Trainer 26/09/2020
23 How to Publish with Oxford Journals Oxford University Press International Participant 04/08/2020
24 Demystifying Literature Review Techniques Koach Scholar International Participant 30/07/2020
25 Digital Marketing Capstone ILLINOIS University International Participant 15/07/2020
26 Microsoft Teams 30M Training Institutional Participant 11/07/2020
27 Literature Review and Rationalization of Research Methods Department of Commerce National Organiser & Participant 02/07/2020
28 Marketing in an Analog World University of Illinois at Urbana-Champaign International Participant 24/06/2020
29 Digital Media and Marketing Strategies ILLINOIS University International Participant 20/06/2020
30 Python 3.4.3 Spoken Tutorial Project, IIT Bombay National Participant 20/06/2020
31 Understanding Open Educational Resources Commonwealth of Learning (COL) International Participant 17/06/2020
32 Digital Media and Marketing Principles ILLINOIS University International Participant 14/06/2020
33 4-Week Induction/Orientation Programme for "Faculty in Universities/Colleges/Institutes of Higher Education" Ramanujan College, University of Delhi Participant 04/06/2020
34 Systematic Review and Meta-Analysis Research Shiksha National Participant 01/06/2020
35 Digital Analytics for Marketing Professionals: Marketing Analytics in Practice ILLINOIS University International Participant 15/05/2020
36 Online Faculty Development Program Department of Management Studies and Research Center National Participant 11/05/2020
37 Article Writing in Management and Social Sciences School of Management Studies, University of Hyderabad National Participant 10/05/2020
38 Digital Analytics for Marketing Professionals: Marketing Analytics in Theory ILLINOIS University International Participant 06/05/2020
39 Marketing in Digital World COURSERA International Participant 30/04/2020
40 Digital Marketing (Specialization) University of Illinois at Urbana-Champaign International Participant 30/04/2020
41 Quality Improvement Program on Online Teaching Academic Staff College Participant 22/04/2020
42 Online FDP on Entrepreneurship: Research, Critical Thinking and Innovation Indian Academic Researchers Association National Participant 22/04/2020
43 Research Writing (Intermediate Level) Centre for Academic and Professional Support (CAPS) Participant 21/04/2020
44 Managing Online Classes and Co-Creating MOOCS Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching National Participant 20/04/2020
45 Research Ethics and Publication Ethics Indian Academic Researchers Association National Participant 12/04/2020
46 Career Edge - Knockdown the Lockdown Tata Consultancy Services National Participant 11/04/2020
47 Online Workshop on Intellectual Property Rights PANDIT DEENDAYAL PETROLEUM UNIVERSITY National Participant 10/04/2020
48 Learning to Teach Online UNSW Sydney International Participant 10/04/2020
49 Academic Literacy COURSERA International Participant 07/04/2020
50 How to Write an Effective Research Paper Udemy International Participant 06/04/2020
51 Marketing Analytics: Stand Out by Becoming an Analytics Pro! Udemy International Participant 09/02/2020
52 Orientation Program Academic Staff College, CHRIST deemed to be University Participant 06/01/2020
53 Rural Tourism and Homestay Operations National Institute of Rural Development & PR National Invited Resource Person/Trainer 22/03/2019
54 Decoding Social Media Dynamics, Uses and Abuses Department of Mass Communication and Journalism National Participant 11/02/2019
55 Structural Equation Modeling: Testing Mediation and School of Management Studies National Participant 16/05/2018
56 Weeklong Workshop on Research Methodology Teaching Learning Centre National Participant 19/06/2017
57 Workshop on Business Statistics Interdisciplinary Statistical Research Unit, Indian Statistical Institute, Kolkata National Participant 05/12/2016
58 Qualitative Research Methods in Social Sciences Institute of Development Studies Kolkata National Participant 21/07/2015
59 Training-cum-workshop on Statistical Package for Social Sciences (SPSS) Indian Council of Social Science Research, North Eastern Regional Centre National Participant 03/11/2014
60 One Week Capacity Building Porgramme on Research Methodology Rajiv Gandhi University National Participant 27/10/2014
61 Stress Management North Eastern Regional Institute of Science and Technology National Participant 04/11/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MIT COVID 19 Challenge: Beat the Pandemic MIT Covid-19 Challenge Beat the Pandemic II, a 48-hour virtual hackathon aimed at addressing the most pressing issues arising from the COVID-19 crisis, is organized by the Massachusetts Institute of Technology. The teams are divided based on themes and compete to win. Our team 'UN1FY' won the competition in the theme "Growing up and Educating in the New Normal" Massachusetts Institute of Technology 01 June 2020
2 National Eligibility Test -Management University Grant Commission 21 October 2013
3 National Eligibility Test -TOURISM ADMINISTRATION AND MANAGEMENT University Grant Commission 31 July 2018
4 Winning Team: MIT Covid-19 Challenge: India turning the tide MIT Covid-19 Challenge:India turning the tide, a 48-hour virtual hackathon aimed at addressing the most pressing issues arising from the COVID-19 crisis, is organized by the Massachusetts Institute of Technology. The teams are divided based on themes and compete to win. Our team 'M.A.H.I' (Mind And Health Innovations' won the competition in the theme "Providing mental health support resources". We proposed a plan to provide mental health services for Rural India. Massachusetts Institute of Technology 30 August 2020
5 Certified Microsoft Innovative Educator The Microsoft Innovative Educator (MIE) programs recognize global educator visionaries who are using technology to pave the way for their peers for better learning and student outcomes. Microsoft Education Center 08 February 2022
6 DREAMS service certificate This certificate is for dedication and service towards community development through DREAMS intervention program. Let us Dream 26 February 2023
7 Best Paper Award Sri Bhagawan Mahaveer Jain Evening College 03 August 2023
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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