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Dr KAVITHA R

MCom, MPhil, PhD, PGDCA
ASSISTANT PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2017
Others PGDCA Bharathiar University 2010
MPhil MPhil Bharathiar University 2010
PG MCom Bharathiar University 2005
Degree BCom Bharathiar University 2003
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 A Study On Consumer Sensation Towards Branded Jewellery International Journal of Management, Technology And Engineering 22-Feb-2020 X / II /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study On Consumer Sensation Towards Branded Jewellery
Name of Journal International Journal of Management, Technology And Engineering
Volume No X
Issue No II
Page No
URL file:///C:/Users/welcome/Downloads/7-feb2020.pdf
Date of Publication 22-Feb-2020
2 A Study On Consumer Interest On Online Food Applications For Ordering Food The International journal of analytical and experimental modal analysis 14-Feb-2020 XII / II /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study On Consumer Interest On Online Food Applications For Ordering Food
Name of Journal The International journal of analytical and experimental modal analysis
Volume No XII
Issue No II
Page No
URL file:///C:/Users/welcome/Downloads/201-IJAEMA-FEBRUARY-3435.pdf
Date of Publication 14-Feb-2020
3 Attitude of Social Media Users towards Ephemeral Marketing International Journal of Research and Analytical Reviews 15-Feb-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,ANIRBAN GANGULI,SHIVANE MAHAJAN,SHRIYAM SRIVASTAVAKAVITHA R
Title of Article Attitude of Social Media Users towards Ephemeral Marketing
Name of Journal International Journal of Research and Analytical Reviews
Volume No 6
Issue No 1
Page No
URL http://www.ijrar.org/papers/IJRAR19J2189.pdf
Date of Publication 15-Feb-2019
4 Flash Sale Strategy: A Sustaining Technique of Chinese Smartphones In The Indian Market International Journal of Scientific Research and Review 12-Jan-2019 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,PRIYANKA S,LISA MARY KURIANKAVITHA R
Title of Article Flash Sale Strategy: A Sustaining Technique of Chinese Smartphones In The Indian Market
Name of Journal International Journal of Scientific Research and Review
Volume No 8
Issue No 1
Page No
URL http://www.dynamicpublisher.org/gallery/36-s7-s8-s9.pdf
Date of Publication 12-Jan-2019
5 Standardization Versus Non Standardization Of Sustenance Products: Is Consumers Sensitivity Matters? International Journal of Research and Analytical Reviews (IJRAR) 09-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article Standardization Versus Non Standardization Of Sustenance Products: Is Consumers Sensitivity Matters?
Name of Journal International Journal of Research and Analytical Reviews (IJRAR)
Volume No 6
Issue No 1
Page No
URL http://www.ijrar.org/viewfull.php?&p_id=IJRAR19J1033
Date of Publication 09-Jan-2019
6 Consumer Intuit and Vantage Point towards Brand Luxuries with Preference to Coimbatore City International Journal of Science & Engineering Development Research 24-Dec-2018 2 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article Consumer Intuit and Vantage Point towards Brand Luxuries with Preference to Coimbatore City
Name of Journal International Journal of Science & Engineering Development Research
Volume No 2
Issue No 5
Page No
URL http://www.ijsdr.org/viewpaperforall.php?paper=IJSDR1705052
Date of Publication 24-Dec-2018
7 Consumer Wakefulness on Standardization of Victuals The Research Journal Social Sciences 01-Sep-2018 9 / 9 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,BITTO BENNYKAVITHA R
Title of Article Consumer Wakefulness on Standardization of Victuals
Name of Journal The Research Journal Social Sciences
Volume No 9
Issue No 9
Page No
URL http://www.aensi.in/assets/uploads/doc/489b3-04-10.14196.pdf
Date of Publication 01-Sep-2018
8 E Business: Virtual Worldwide Presence Shanlax International Journal of Arts, Science and Humanities 02-Feb-2018 5 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,MALATHU,R.V SANJNAKAVITHA R
Title of Article E Business: Virtual Worldwide Presence
Name of Journal Shanlax International Journal of Arts, Science and Humanities
Volume No 5
Issue No 1
Page No
URL
Date of Publication 02-Feb-2018
9 A Study on Consumers Acuity towards Online Grocery Shopping International Journal of Creative Research Thoughts 15-Dec-2017 5 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study on Consumers Acuity towards Online Grocery Shopping
Name of Journal International Journal of Creative Research Thoughts
Volume No 5
Issue No 4
Page No
URL http://www.ijcrt.org/IJCRT1704384.pdf
Date of Publication 15-Dec-2017
10 Advertising Collision in Social Media amid Facebook and Twitter International Journal of Emerging Research in Management &Technology 23-Aug-2017 6 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article Advertising Collision in Social Media amid Facebook and Twitter
Name of Journal International Journal of Emerging Research in Management &Technology
Volume No 6
Issue No 8
Page No
URL http://ermt.net/ojs/index.php/ermt/article/view/161
Date of Publication 23-Aug-2017
11 A Study on Customer Priorities towards Brand in Shopping Mall International Journal of Engineering and Management Research (IJEMR) 08-May-2017 7 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study on Customer Priorities towards Brand in Shopping Mall
Name of Journal International Journal of Engineering and Management Research (IJEMR)
Volume No 7
Issue No 3
Page No
URL
Date of Publication 08-May-2017
12 Pros and Cons of Currency Eradication in Banking and Real Estate Business A Journal of Intercontinental Management Research Consortium 15-Feb-2017 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,KALYAN KUMAR.S,ROSHAN KHAN.M KAVITHA R
Title of Article Pros and Cons of Currency Eradication in Banking and Real Estate Business
Name of Journal A Journal of Intercontinental Management Research Consortium
Volume No 5
Issue No 2
Page No
URL
Date of Publication 15-Feb-2017
13 Sustainable Banking Strategies Adopted by Indian Banks Jamal Academic Research journal: An interdisciplinary 22-Sep-2016 9 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,L.SWETHASHREEKAVITHA R
Title of Article Sustainable Banking Strategies Adopted by Indian Banks
Name of Journal Jamal Academic Research journal: An interdisciplinary
Volume No 9
Issue No 1
Page No
URL
Date of Publication 22-Sep-2016
14 A Study on the Perception of Customers Towards E-Commerce and E-Payment in Local Survey KHOJ Journal of Indian Management Research and practice 19-Feb-2016 special issue / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R ,THUSHAR,RAAMESHWAR.S,SANJAI.S KAVITHA R
Title of Article A Study on the Perception of Customers Towards E-Commerce and E-Payment in Local Survey
Name of Journal KHOJ Journal of Indian Management Research and practice
Volume No special issue
Issue No
Page No
URL
Date of Publication 19-Feb-2016
15 A Study on Temperamental Customers in Shopping Mall International Society for Green, Sustainable Engineering, and Management. 25-Aug-2015 2 / 16 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study on Temperamental Customers in Shopping Mall
Name of Journal International Society for Green, Sustainable Engineering, and Management.
Volume No 2
Issue No 16
Page No
URL
Date of Publication 25-Aug-2015
16 A Study on Flickering Customers in Shopping Mall International Journal Of Management And Social Science Research Review (IJMSRR) 17-Aug-2015 1 / 14 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA R
Title of Article A Study on Flickering Customers in Shopping Mall
Name of Journal International Journal Of Management And Social Science Research Review (IJMSRR)
Volume No 1
Issue No 14
Page No
URL http://ijmsrr.com/downloads/2708201511.pdf
Date of Publication 17-Aug-2015
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Text book Advances in Intelligent Systems and Computing An IoT Based Wearable Device for Healthcare Monitoring 978-981-15-5678-4 Aug-2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) JULIAN J,KAVITHA R ,JOY RAKESH, Y,SATAPATHY S., ZHANG YD., BHATEJA V., MAJHI RKAVITHA R
Title of Book Advances in Intelligent Systems and Computing
Title of Book/Chapter/Article/Case Study) An IoT Based Wearable Device for Healthcare Monitoring
Month/Year Aug/2020
ISBN 978-981-15-5678-4
Pages 515 - 525
Publishing Company/Institution Springer Nature
Level International publisher
2 Conference Proceedings National Conference on Viral Marketing of Financial Services A Simple marketing Automation Tactics Improves Content Viral Marketing 978-93-86256-58-4 Jan-2017

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) KAVITHA R
Title of Book National Conference on Viral Marketing of Financial Services
Title of Book/Chapter/Article/Case Study) A Simple marketing Automation Tactics Improves Content Viral Marketing
Month/Year Jan/2017
ISBN 978-93-86256-58-4
Pages 56 - 58
Publishing Company/Institution Excel India Publishers
Level National publisher
3 Conference Proceedings MSMEs in India: Challenges and Opportunities Women Entrepreneurship in Micro, Small and Medium Scale Enterprises 978-93-83213-13-9 Mar-2016

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,S.NANDHINISHRI,KAJAL B. BHATT,DR.A.SELVAKUMAR,KAVITHA R
Title of Book MSMEs in India: Challenges and Opportunities
Title of Book/Chapter/Article/Case Study) Women Entrepreneurship in Micro, Small and Medium Scale Enterprises
Month/Year Mar/2016
ISBN 978-93-83213-13-9
Pages 130 - 132
Publishing Company/Institution Bharathidasan University
Level National publisher
4 Conference Proceedings Strategies for Sustainable Development Practices in Indian Industries Strategies of sustainable Development practices in Green Productivity 978-81-930024-2-1 Feb-2015

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SWETHASRI.L,PAVITHRA.B ,MRS.N.NALAYANI,KAVITHA R
Title of Book Strategies for Sustainable Development Practices in Indian Industries
Title of Book/Chapter/Article/Case Study) Strategies of sustainable Development practices in Green Productivity
Month/Year Feb/2015
ISBN 978-81-930024-2-1
Pages 320 - 321
Publishing Company/Institution Indian Council of Social Science Research (ICSSR)
Level National publisher
5 Conference Proceedings Human Resource Management Practices in Higher Educational Institutions Academic Leadership 978-81-924180-2-5 Sep-2014

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,ABISHEK.T.A,PRATAP.S ,REV.DR.DANIEL FERNANDES,KAVITHA R
Title of Book Human Resource Management Practices in Higher Educational Institutions
Title of Book/Chapter/Article/Case Study) Academic Leadership
Month/Year Sep/2014
ISBN 978-81-924180-2-5
Pages 115 - 129
Publishing Company/Institution St Joseph college 0f Commerce.
Level National publisher
6 Conference Proceedings General Anti Avoidance Rules GAAR on FDI: Issues, Implications and Impact 978-93-82062-97-4 Jan-2013

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) KAVITHA R
Title of Book General Anti Avoidance Rules
Title of Book/Chapter/Article/Case Study) GAAR on FDI: Issues, Implications and Impact
Month/Year Jan/2013
ISBN 978-93-82062-97-4
Pages 60 - 63
Publishing Company/Institution Excel India Publishers
Level National publisher
7 Conference Proceedings National Seminar on The Rise of Indian Brands Brand Resonance 978-81-921765-0-5 Sep-2011

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,RASHI PAINULEE,REKHA.S ,SRM B-SCHOOL,KAVITHA R
Title of Book National Seminar on The Rise of Indian Brands
Title of Book/Chapter/Article/Case Study) Brand Resonance
Month/Year Sep/2011
ISBN 978-81-921765-0-5
Pages 92 - 94
Publishing Company/Institution SRM B-School, SRM University, Vadapalani
Level Regional publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter National Conference On Metamorphosis Of Modern Management And Research (3mr) Using The Capability Approach In Social Enterprise Practice 06/03/2020 School of management, bannari amman institute of technology. National
2 Conference Presenter International Conference on Redefining Human Resource & Marketing Management Perspectives Impact of brand equity of fast food chains on purchase intention among Generation Z 28/02/2020 School of Commerce, JAIN (Deemed To Be University) International
3 Conference Presenter One Day National Level Conference on U-Commerce and Indian Economy Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market 10/01/2019 Salem Sowdeswari College National
4 Conference Presenter International Conference on Information and Communication Technology For Business Turnaround: Sustainability, Growth and Innovation, E-Business Virtual Worldwide 01/02/2018 Christ University International
5 Conference Presenter India?s Foreign Policy With Neighbouring Countries Trends of Foreign Direct Investment in India 24/01/2018 Vivekanandha College of Arts and Science for Women National
6 Conference Presenter National conference on India?s Foreign Policy With Neighbouring Countries. Trends of Foreign Direct Investment in India 24/01/2018 Christ University National
7 Seminar Presenter International seminar on Financial Market: Issues and Challenges (FIMIC-2018) Growth of SMEs: Driving the Growth of Indian Economy 06/01/2018 Bharathidasan University, Tiruchirapalli. International
8 Conference Presenter Digitalization in Service Sector-Today & Tomorrow Corporate Governance and Tech Innovation 27/09/2017 Sri Ramakrishna College of Arts and Science College, Coimbatore National
9 Conference Presenter 4th International Conference on Business Research Faculty of Science and Humanities, Corporate governance and Technology Innovation 26/09/2017 SRM University, Kattankulathur. International
10 Seminar Presenter National level seminar on Nandha Arts and Science College Pros and Cons of Currency Eradication in Banking and Real Estate 10/02/2017 Nandha Arts and Science College, Erode. National
11 Conference Presenter Growth strategies for Business development in India Sustainable Banking Strategies Adopted by Indian Banks 28/09/2016 Jamal Mohamed College(Autonomous),Thirichirapalli National
12 Conference Presenter International conference on - Breaking New Ground towards Digital Era in Commerce, Supply Chain Management in Electronic Environment 21/09/2016 Hindusthan College of Arts and Science, Coimbatore. International
13 Seminar Presenter MSMEs in India: Challenges & Opportunities Women Entrepreneurship In Micro, Small & Medium Scale Enterprises 11/03/2016 Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli National
14 Conference Presenter Management & Information Technology 2016 The perception of Customer Towards E-Commerce and E-Payment 18/02/2016 MAEER?s MIT School of Management, Pune, National
15 Conference Presenter Achieving business Excellence: Through the Convergence of Globalization, Technology & Innovation Digital Marketing 04/02/2016 GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore. National
16 Conference Presenter National Conference on Tax reforms in India-Opportunities and Challenge, Tax Evasion and Black Money 24/07/2015 Sri Kaliswari college (Autonomous).Sivakasi. National
17 Conference Presenter International conference on Contemporary Issues and Challenges of Indian Business in Global Scenario International and Domestic Finance Market 20/02/2015 SNR Sons College, Coimbatore. International
18 Conference Presenter National conference on strategies for sustainable development practice in Indian Industries Strategies of sustainable Development practices in Green productivity 17/02/2015 Sri Kaliswari college. Sivakasi. National
19 Seminar Presenter National Seminar on Problems and Prospects of Rural Banking and its Impact on Empowerment of Rural Households Problems of Banking in Rural Areas 18/12/2014 Dr. NGP Arts and Science College. Coimbatore. National
20 Seminar Presenter National Level Seminar on Human Resource Management practices in Higher Educational Institutions(HEJ)-Perspective and Challenge Academic Leadership 18/09/2014 St Joseph college of Commerce, Bangalore. National
21 Conference Presenter International conference on competency Building Strategies in Business and Technology for Sustainable Development International accounting standards 22/02/2013 Sri Ganesh School of Business Management,Salem International
22 Conference Presenter National Conference on Emerging Trends in Global Business, Medical Tourism 15/09/2012 RVS Institute of Management Studies, Coimbatore. National
23 Seminar Presenter seventh International seminar on Financial Markets: Issues and Challenges (FIM IC-2012) Financial Market: Its Types And Roles 07/01/2012 Bharathidasan University,Department of commerce and financial studies International
24 Conference Presenter International conference on Business Growth in Emerging Markets: Global Shifts and Local Effects. Mobile Marketing 15/12/2011 Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico International
25 Seminar Presenter National Level Seminar on Role of Banking Sector in Rural Economic Development, Farm Loan Facilities &Its Issues To Farmers 23/09/2011 Dr.NGP Arts and Science College, National
26 Seminar Presenter National Seminar on Rising of Indian Brands, Brand Resonance 08/09/2011 SRM University, Chennai. National
27 Conference Presenter National Conference on The role of Green Banks in India, Role Of Green Marketing 24/09/2010 Maharaja Arts And Science College, Coimbatore. National
28 Seminar Presenter National Seminar on changing Dimensions of Human Resources in the Globalised Scenario, Issues Of Employment In Unorganized Sector 20/02/2009 Gobi Arts &Science College, Gobichettipalayam, Erode. National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
1 Audit Programme
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Mind of Nouveau Shoppers of Pandora?s Box in Indian Shopping Malls. DR.P. BABA GNANAKUMAR Bharathiar University
2 A Study on consumer awareness and preferences towards standardized food products. Mr.VEERABATHARAN Bharathiar University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Learning to Teach Online Coursera International 19/04/2021
2 ?Meta Analysis and Multiple Correspondence Analysis? Research Shiksha National 01/08/2020
3 ?Statistical Analysis using SPSS? Research Shiksha National 24/07/2020
4 30M Training on Microsoft Teams, Media Studies & IT Services Institutional 10/07/2020
5 ?Structural Equation Modelling using AMOS and SMART PLS? from Research Shiksha. National 01/07/2020
6 Digital Media and Marketing Principles Coursera International 07/06/2020
7 Finding Purpose and Meaning In Life: Living for What Matters Most Coursera International 01/06/2020
8 Moralities of Everyday Life Coursera International 16/05/2020
9 Quality Improvement Program Academic Staff College 22/04/2020
10 Digital Media and Marketing Principles. Coursera (University of Illinois at Urbana-Champaign) International 15/04/2020
11 Marketing in a Digital World Coursera International 14/04/2020
12 LaTeX for Research and Document Preparation 30M Training, and powered by Media Studies & IT Services Institutional 03/09/2019
13 Innovative Pedagogic Practices ACADEMIC STAFF COLLEGE 20/05/2019
14 Orientation Program Academic Staff College 14/01/2019
15 Rubric integration in Google Classroom, 30M Training, and powered by Media Studies & IT Services Institutional 12/12/2018
16 SPSS : Examining Data, Missing Data and Outliers Center for Advanced Research & Training Institutional 18/07/2018
17 Basic Introduction to SPSS Center for Advanced Research & Training Institutional 20/06/2018
18 Frontier areas in commerce and curriculum updation ACADEMIC STAFF COLLEGE 21/05/2018
19 GOAL SETTING SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 23/01/2016
20 ETHICAL HACKING WEGILANT SINI IIT BOMBAY Institutional 11/07/2014
21 TRAIN THE TRAINERS Infosys BPO Ltd National 03/01/2013
22 OFFICE AUTOMATION & NET ACCESS SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional 20/10/2009
23 TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS PSG College of Arts and Science Regional 12/02/2009
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BOS Member Sri Krishna Arts and Science College 06 May 2017
1 Life member Indian Commerce Association 27 December 2017
1 Conference Coordinator National conference on Viral Marketing of Financial services Sri Krishna Arts and Science College 05 January 2017
1 Staff Sports and Games Second Place in Throw ball Department of Physical Education,Christ. 20 December 2018
1 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations) Bannari Amman Institute of Technology (BIT) 16 February 2019
1 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (9 Papers in Human Resource Management Specializations) Bannari Amman Institute of Technology (BIT) 12 February 2020
1 BOS External Expert Syllabus reviewer for MBA Programme (revising the syllabus of Advertising and Sales Promotion) Bannari Amman Institute of Technology (BIT) 09 September 2020

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