Faculty

Profile

Dr KAVITHA R

MCom, MPhil, PhD, PGDCA

COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CENTRAL CAMPUS
 Print Profile

Name Programme Year of Passing
PhD PhD 2017
Others PGDCA 2010
MPhil MPhil 2010
PG MCom 2005
Degree BCom 2003
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands Webology 19-Jun-2020 17 / 1 / 280-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) KAVITHA R
Title of Article Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands
Name of Journal Webology
Volume No 17
Issue No 1
Page No 280-296
URL http://www.webology.org/
Indexing Agency Scopus
Date of Publication 19-Jun-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Text book An IoT Based Wearable Device for Healthcare Monitoring 978-981-15-5678-4 Aug 2020

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,JULIAN J,JOY RAKESH, Y,SATAPATHY S., ZHANG YD., BHATEJA V., MAJHI R
Title of Book Advances in Intelligent Systems and Computing
Title of Book/Chapter/Article/Case Study) An IoT Based Wearable Device for Healthcare Monitoring
Month/Year Aug/2020
ISBN 978-981-15-5678-4
Pages 515 - 525
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Advances in Management and Technological Innovation : Impacting Industries GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT 20/04/2021 Motilal Nehru National Institute of Technology Allahabad, Prayagraj School of Management Studies International
2 Conference Presenter International Conference on Sustainable Development: Challenges, Opportunities and the Future GREEN SHEEN THE HOODWINK PRACTICE TO LURE EXORBITANT PROFIT 09/04/2021 RAJAGIRI BUSINESS SCHOOL International
3 Conference Presenter Self Reliant Entrepreneurs in the Fourth Industrial Revolution Era A conceptual study on the impact of UPI technology on payment systems. 12/03/2021 Valluvar college of Science and Management International
4 Seminar Participant Relaxation Techniques for Stress Management 28/06/2020 St.Mary's College- thootukudi National
5 Seminar Participant Mastering the Mind for Conquering the World 17/06/2020 Nehru Institute of Management Studies (NIMS) National
6 Seminar Participant Exclusive interaction on bridging the gap between the Industry and Academics 30/04/2020 PRACTICO (Educational Management) National
7 Conference Presenter National Conference on Public Private Partnership in Agriculture for Sustainable Development Factors Influencing the Youth's Inclination towards Agricultural Entrepreneurship 11/03/2020 PG Centre, Kadur National
8 Conference Presenter National Conference On Metamorphosis Of Modern Management And Research (3mr) Using The Capability Approach In Social Enterprise Practice 06/03/2020 School of management, bannari amman institute of technology. National
9 Conference Presenter International Conference on Redefining Human Resource & Marketing Management Perspectives Impact of brand equity of fast food chains on purchase intention among Generation Z 28/02/2020 School of Commerce, JAIN (Deemed To Be University) International
10 Conference Presenter One Day National Level Conference on U-Commerce and Indian Economy Flash Sale Strategy: A Sustaining Technique of ChineseSmartphones In The Indian Market 10/01/2019 Salem Sowdeswari College National
11 Conference Presenter International Conference on Information and Communication Technology For Business Turnaround: Sustainability, Growth and Innovation, E-Business Virtual Worldwide 01/02/2018 Christ University International
12 Conference Presenter National conference on India?s Foreign Policy With Neighbouring Countries. Trends of Foreign Direct Investment in India 24/01/2018 Christ University National
13 Conference Presenter India?s Foreign Policy With Neighbouring Countries Trends of Foreign Direct Investment in India 24/01/2018 Vivekanandha College of Arts and Science for Women National
14 Seminar Presenter International seminar on Financial Market: Issues and Challenges (FIMIC-2018) Growth of SMEs: Driving the Growth of Indian Economy 06/01/2018 Bharathidasan University, Tiruchirapalli. International
15 Conference Presenter Digitalization in Service Sector-Today & Tomorrow Corporate Governance and Tech Innovation 27/09/2017 Sri Ramakrishna College of Arts and Science College, Coimbatore National
16 Conference Presenter 4th International Conference on Business Research Faculty of Science and Humanities, Corporate governance and Technology Innovation 26/09/2017 SRM University, Kattankulathur. International
17 Seminar Presenter National level seminar on Nandha Arts and Science College Pros and Cons of Currency Eradication in Banking and Real Estate 10/02/2017 Nandha Arts and Science College, Erode. National
18 Conference Presenter Growth strategies for Business development in India Sustainable Banking Strategies Adopted by Indian Banks 28/09/2016 Jamal Mohamed College(Autonomous),Thirichirapalli National
19 Conference Presenter International conference on - Breaking New Ground towards Digital Era in Commerce, Supply Chain Management in Electronic Environment 21/09/2016 Hindusthan College of Arts and Science, Coimbatore. International
20 Seminar Presenter MSMEs in India: Challenges & Opportunities Women Entrepreneurship In Micro, Small & Medium Scale Enterprises 11/03/2016 Bharathidasan university constituent Arts & Science College, Navalurkuttapattu, Srirangam, Tiruchirappalli National
21 Conference Presenter Management & Information Technology 2016 The perception of Customer Towards E-Commerce and E-Payment 18/02/2016 MAEER?s MIT School of Management, Pune, National
22 Conference Presenter Achieving business Excellence: Through the Convergence of Globalization, Technology & Innovation Digital Marketing 04/02/2016 GRD Institute of Management, Dr. G R Damodaran College of Science, Coimbatore. National
23 Conference Presenter National Conference on Tax reforms in India-Opportunities and Challenge, Tax Evasion and Black Money 24/07/2015 Sri Kaliswari college (Autonomous).Sivakasi. National
24 Conference Presenter International conference on Contemporary Issues and Challenges of Indian Business in Global Scenario International and Domestic Finance Market 20/02/2015 SNR Sons College, Coimbatore. International
25 Conference Presenter National conference on strategies for sustainable development practice in Indian Industries Strategies of sustainable Development practices in Green productivity 17/02/2015 Sri Kaliswari college. Sivakasi. National
26 Seminar Presenter National Seminar on Problems and Prospects of Rural Banking and its Impact on Empowerment of Rural Households Problems of Banking in Rural Areas 18/12/2014 Dr. NGP Arts and Science College. Coimbatore. National
27 Seminar Presenter National Level Seminar on Human Resource Management practices in Higher Educational Institutions(HEJ)-Perspective and Challenge Academic Leadership 18/09/2014 St Joseph college of Commerce, Bangalore. National
28 Conference Presenter International conference on competency Building Strategies in Business and Technology for Sustainable Development International accounting standards 22/02/2013 Sri Ganesh School of Business Management,Salem International
29 Conference Presenter National Conference on Emerging Trends in Global Business, Medical Tourism 15/09/2012 RVS Institute of Management Studies, Coimbatore. National
30 Seminar Presenter seventh International seminar on Financial Markets: Issues and Challenges (FIM IC-2012) Financial Market: Its Types And Roles 07/01/2012 Bharathidasan University,Department of commerce and financial studies International
31 Conference Presenter International conference on Business Growth in Emerging Markets: Global Shifts and Local Effects. Mobile Marketing 15/12/2011 Institute of Public Enterprise & EGADE Business school, Mexico City, Mexico International
32 Seminar Presenter National Level Seminar on Role of Banking Sector in Rural Economic Development, Farm Loan Facilities &Its Issues To Farmers 23/09/2011 Dr.NGP Arts and Science College, National
33 Seminar Presenter National Seminar on Rising of Indian Brands, Brand Resonance 08/09/2011 SRM University, Chennai. National
34 Conference Presenter National Conference on The role of Green Banks in India, Role Of Green Marketing 24/09/2010 Maharaja Arts And Science College, Coimbatore. National
35 Seminar Presenter National Seminar on changing Dimensions of Human Resources in the Globalised Scenario, Issues Of Employment In Unorganized Sector 20/02/2009 Gobi Arts &Science College, Gobichettipalayam, Erode. National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Social Entrepreneurship Guest Lecture 13/03/2021 Sri Krishna Arts and Science college
Sl.No. Title Genre Producer Copyrights
1 Audit Programme
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Mind of Nouveau Shoppers of Pandora?s Box in Indian Shopping Malls. DR.P. BABA GNANAKUMAR Bharathiar University
2 A Study on consumer awareness and preferences towards standardized food products. Mr.VEERABATHARAN Bharathiar University
Sl.No. Title Name of Student Institution Month Year
1 Analyzing fight for customer attention via interruption method of Marketing as a platform for advertising, and its effectiveness on consumer purchase behavior with special reference to what motivates and annoys customers in FMCG sector concentrating on Karnataka NEELAM SHARMA Christ University July 2021
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Learning to Teach Online Coursera International Participant 19/04/2021
2 Quality Improvement Program Staff Development College Participant 02/03/2021
3 ?Meta Analysis and Multiple Correspondence Analysis? Research Shiksha National Participant 01/08/2020
4 ?Statistical Analysis using SPSS? Research Shiksha National Participant 24/07/2020
5 30M Training on Microsoft Teams, Media Studies & IT Services Institutional Participant 10/07/2020
6 ?Structural Equation Modelling using AMOS and SMART PLS? from Research Shiksha. National Participant 01/07/2020
7 Digital Media and Marketing Principles Coursera International Participant 07/06/2020
8 Finding Purpose and Meaning In Life: Living for What Matters Most Coursera International Participant 01/06/2020
9 Moralities of Everyday Life Coursera International Participant 16/05/2020
10 Quality Improvement Program Academic Staff College Participant 22/04/2020
11 Digital Media and Marketing Principles. Coursera (University of Illinois at Urbana-Champaign) International Participant 15/04/2020
12 Marketing in a Digital World Coursera International Participant 14/04/2020
13 LaTeX for Research and Document Preparation 30M Training, and powered by Media Studies & IT Services Institutional Participant 03/09/2019
14 Innovative Pedagogic Practices ACADEMIC STAFF COLLEGE Participant 20/05/2019
15 Orientation Program Academic Staff College Participant 14/01/2019
16 Rubric integration in Google Classroom, 30M Training, and powered by Media Studies & IT Services Institutional Participant 12/12/2018
17 SPSS : Examining Data, Missing Data and Outliers Center for Advanced Research & Training Institutional Participant 18/07/2018
18 Basic Introduction to SPSS Center for Advanced Research & Training Institutional Participant 20/06/2018
19 Frontier areas in commerce and curriculum updation ACADEMIC STAFF COLLEGE Participant 21/05/2018
20 GOAL SETTING SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional Participant 23/01/2016
21 ETHICAL HACKING WEGILANT SINI IIT BOMBAY Institutional Participant 11/07/2014
22 TRAIN THE TRAINERS Infosys BPO Ltd National Participant 03/01/2013
23 OFFICE AUTOMATION & NET ACCESS SRI KRISHNA ARTS AND SCIENCE COLLEGE Institutional Participant 20/10/2009
24 TRAVERSING AND FINE - TUNING OF RESEARCH PROCESS PSG College of Arts and Science Regional Participant 12/02/2009
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 BOS Member Sri Krishna Arts and Science College 06 May 2017
2 Life member Indian Commerce Association 27 December 2017
3 Conference Coordinator National conference on Viral Marketing of Financial services Sri Krishna Arts and Science College 05 January 2017
4 Staff Sports and Games Second Place in Throw ball Department of Physical Education,Christ. 20 December 2018
5 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (8 Papers in Operations Management and Strategic Management Specializations) Bannari Amman Institute of Technology (BIT) 16 February 2019
6 BOS EXTERNAL EXPERT Syllabus Reviewer for MBA Programme (9 Papers in Human Resource Management Specializations) Bannari Amman Institute of Technology (BIT) 12 February 2020
7 BOS External Expert Syllabus reviewer for MBA Programme (revising the syllabus of Advertising and Sales Promotion) Bannari Amman Institute of Technology (BIT) 09 September 2020
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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