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Dr KAVITHA JAYAKUMAR

MCom, MPhil, PhD
ASSOCIATE PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathidasan University 2013
MPhil MPhil Bharathidasan University 1998
PG MCom Bharathidasan University 1994
Degree BCom Bharathidasan University 1992
Sl.No. Title Name of Periodical Periodicity Date
Awareness towards Health Insurance - A pilot study in Tamilnadu International Journal of Commerce and Management Research Annual 16/03/2015
1 Oil Resource Management - Logistics and Supply Chain Management in Petroleum Industry SANKHYA International Journal of Management and Technology Other 28/02/2014
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Correlation Study of Quantitative Easing in United States of America and Japan Our Heritage Journal 19-Feb-2020 68 / 54 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VEDIKA KAPOOR,KAVITHA JAYAKUMARKAVITHA JAYAKUMAR
Title of Article Correlation Study of Quantitative Easing in United States of America and Japan
Name of Journal Our Heritage Journal
Volume No 68
Issue No 54
Page No
URL
Date of Publication 19-Feb-2020
2 Volatility of Indian Capital Markets on Derivatives Expiration Day International Journal of Advanced Science and Technology 27-Jan-2020 29 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VEERTA TANTIA,SATHISH KUMAR BKAVITHA JAYAKUMAR
Title of Article Volatility of Indian Capital Markets on Derivatives Expiration Day
Name of Journal International Journal of Advanced Science and Technology
Volume No 29
Issue No 2
Page No
URL http://sersc.org/journals/index.php/IJAST/article/view/4376/2857
Date of Publication 27-Jan-2020
3 Impact of monetary policy changes on the Indian stock market and monetary market International Journal of Management and Business Research 30-Dec-2019 9 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMARSURESH G
Title of Article Impact of monetary policy changes on the Indian stock market and monetary market
Name of Journal International Journal of Management and Business Research
Volume No 9
Issue No 4
Page No
URL http://www.ijmbr.info/archives.php?volume=9&issue=4&page=2
Date of Publication 30-Dec-2019
4 Walking Down the Squares Case Centre 28-Jun-2019 / /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VEERTA TANTIAKAVITHA JAYAKUMAR
Title of Article Walking Down the Squares
Name of Journal Case Centre
Volume No
Issue No
Page No
URL https://www.thecasecentre.org/main/products/view?id=162202
Date of Publication 28-Jun-2019
5 The Impact Of NPA Of Public And Private Sector Banks On Net Profit Of Scheduled Commercial Banks Journal of Emerging Technologies and Innovative Research 04-Mar-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,ALEENA K BENNY, STEFFI CATHERINE DINESHKAVITHA JAYAKUMAR
Title of Article The Impact Of NPA Of Public And Private Sector Banks On Net Profit Of Scheduled Commercial Banks
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 2
Page No
URL http://www.jetir.org/papers/JETIR1902A27.pdf
Date of Publication 04-Mar-2019
6 Synopsis Of Impact Of Technology In Supply Chain Of Pharmaceutical Industry Journal of Emerging Technologies and Innovative Research 22-Feb-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,MS. SHRUTI SENTHILKUMAR,MR PRAKASH PSKAVITHA JAYAKUMAR
Title of Article Synopsis Of Impact Of Technology In Supply Chain Of Pharmaceutical Industry
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 2
Page No
URL www.jetir.org
Date of Publication 22-Feb-2019
7 Audit Committee and its Role in Corporate Governance Journal of Emerging Technologies and Innovative Research 15-Feb-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMARRUPALI KUMARI
Title of Article Audit Committee and its Role in Corporate Governance
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 2
Page No
URL www.jetir.org
Date of Publication 15-Feb-2019
8 Sukanya Samriddhi Yojana Its Awareness And Effectiveness In Urban Bengaluru International Journal Of Research And Analytical Reviews (IJRAR) 01-Feb-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,MS. AATHIRA KUMAR,MS. R. SHREYA,MS. SANDRA JOSEPHKAVITHA JAYAKUMAR
Title of Article Sukanya Samriddhi Yojana Its Awareness And Effectiveness In Urban Bengaluru
Name of Journal International Journal Of Research And Analytical Reviews (IJRAR)
Volume No 6
Issue No 1
Page No
URL www.ijrar.org
Date of Publication 01-Feb-2019
9 Fintech Innovations and Its Impact on the Profitability of Selected Bank International Journal of Business and Management Invention (IJBMI) 19-Jan-2019 8 / 01 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,MR KSHITIKA RAMESH DESAI,MS MEENA V,MS VINUTHA VKAVITHA JAYAKUMAR
Title of Article Fintech Innovations and Its Impact on the Profitability of Selected Bank
Name of Journal International Journal of Business and Management Invention (IJBMI)
Volume No 8
Issue No 01
Page No
URL http://www.ijbmi.org
Date of Publication 19-Jan-2019
10 Fundamental And Technical Analysis Of Bharti Airtel And Reliance Communication Journal of Emerging Technologies and Innovative Research 30-Nov-2018 5 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) LAKSHMITHA N,VIDYASHREE N,KAVITHA JAYAKUMARKAVITHA JAYAKUMAR
Title of Article Fundamental And Technical Analysis Of Bharti Airtel And Reliance Communication
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 5
Issue No 11
Page No
URL http://www.jetir.org/
Date of Publication 30-Nov-2018
11 ANALYSIS OF THE HUMAN RESOURCE ACCOUNTING METHODS FOLLOWED BY INDIAN FIRMS Journal of Emerging Technologies and Innovative Research 30-Nov-2018 5 / 11 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,MS. PRIYANKA U REDDY,MS. SHREYA JAIN,MS. SOMIKA JKAVITHA JAYAKUMAR
Title of Article ANALYSIS OF THE HUMAN RESOURCE ACCOUNTING METHODS FOLLOWED BY INDIAN FIRMS
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 5
Issue No 11
Page No
URL http://www.jetir.org/
Date of Publication 30-Nov-2018
12 Role of Forensic Accounting ? An Analysis International Journal Of Research And Analytical Reviews (IJRAR) 31-Oct-2018 5 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,MALLINE BHARATH KUMAR,NANDEESH G,RICKY AYYAPPA BCKAVITHA JAYAKUMAR
Title of Article Role of Forensic Accounting ? An Analysis
Name of Journal International Journal Of Research And Analytical Reviews (IJRAR)
Volume No 5
Issue No 4
Page No
URL International Journal Of Research And Analytical Reviews (IJRAR)
Date of Publication 31-Oct-2018
13 A Study on Awareness of Forensic Accounting among Chartered Accountants Asian Journal of Research in Business Economics and Management 11-Apr-2018 8 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR,SREELAKSHMI MURALEEDHARAN,RANI DEEPSHIKHAKAVITHA JAYAKUMAR
Title of Article A Study on Awareness of Forensic Accounting among Chartered Accountants
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 8
Issue No 4
Page No
URL http://www.indianjournals.com/ijor.aspx?target=ijor:ajrbem&volume=8&issue=4&article=005
Date of Publication 11-Apr-2018
14 Excellent Practices in SCM in Petroleum Industry Rathinam Journal of Management 1 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR
Title of Article Excellent Practices in SCM in Petroleum Industry
Name of Journal Rathinam Journal of Management
Volume No 1
Issue No 2
Page No
URL
Date of Publication
15 Stocks and Throughput accounting on Material Management and its Impact on Cost Management Global Journal of Arts and Management 2 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR
Title of Article Stocks and Throughput accounting on Material Management and its Impact on Cost Management
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 3
Page No
URL
Date of Publication
16 Awareness towards Health Insurance - A Pilot Study in Tamilnadu International Journal of Commerce and Management Research II / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) KAVITHA JAYAKUMAR
Title of Article Awareness towards Health Insurance - A Pilot Study in Tamilnadu
Name of Journal International Journal of Commerce and Management Research
Volume No II
Issue No 4
Page No
URL www.primaxijcmr.com
Date of Publication
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Text book Changing Dimensions of Commerce and Management Education in the Global Context 978-93-81979440 Oct-2013

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) KAVITHA JAYAKUMAR
Title of Book Changing Dimensions of Commerce and Management Education in the Global Context
Title of Book/Chapter/Article/Case Study)
Month/Year Oct/2013
ISBN 978-93-81979440
Pages
Publishing Company/Institution
Level National publisher
2 Reference book Emerging Trends in E-Commerce 978-93-81723-10-4 Aug-2013

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Author
Author Name (s) KAVITHA JAYAKUMAR
Title of Book Emerging Trends in E-Commerce
Title of Book/Chapter/Article/Case Study)
Month/Year Aug/2013
ISBN 978-93-81723-10-4
Pages
Publishing Company/Institution
Level Regional publisher
Sl.No. Title Abstract Objectives Type Sponsors
1 Theory of Constraints- Throughput Accounting Working Paper Christ University
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Finance India International Research Conference July 2020 Navigating Cultural Differences in International Joint Ventures : A Case Study on Tata Starbucks 04/07/2020 Finance India International
2 Seminar Participant NAAC Assessment and Accreditation Building Institutional Competencies 05/03/2020 Christ University National
3 Seminar Presenter NAAC Assessment and Accreditation Building Institutional Competencies Capacity Building for Developing Best Practices: Reflecting Graduate Attributes 05/03/2020 Christ University National
4 Conference Presenter Multidisciplinary Research on Challenges To Change and Development Correlation Study of Quantitative Easing in United States of America and Japan 19/02/2020 VET First Grade College International
5 Conference Presenter KAIZEN 2020 - International Conference IPO Mobilisation and Allocation: An Empirical Analysis 23/01/2020 St. Francis De Sales College International
6 Conference Presenter National Conference on Service - Learning An Emerging Experimental Learning Process in India 14/03/2019 Christ University National
7 Conference Moderator/Chair International Conference on Services Marketing - Process, Practices and Potential 24/01/2019 National College International
8 Conference Presenter International Conference on Management of Change and Complexity The Impact of NPA of Public and Private Sector Banks on Net Profit Scheduled Commercial Banks 06/12/2018 Kristu Jayanthi College, Bengaluru International
9 Conference Presenter International Conference on Management of Change and Complexity Impact of Technology in Supply Chain of Pharmaceutical Industry 06/12/2018 Kristu Jayanthi College, Bengaluru International
10 Conference Presenter International Conference on Emerging Global Trends in Accounting, Finance and Taxation The Impact of Neuromarketing on the Financial Decisions of an Individual 27/02/2018 Jain University International
11 Conference Presenter National Conference on Disruptions in Indian Business Environment - Challenges and Opportunities Factors That Influence The Selection of Health Insurance Policy in Bangalore 17/02/2018 St. Joseph's College National
12 Seminar Moderator/Chair International Seminar on Successful Employee Management 10/08/2017 Shrimati Indira Gandhi College International
13 Seminar Panelist Naional Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science National
14 Seminar Participant Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science National
15 Presenter International Conference on Innovation, Entrepreneurship and Sustainable Value Chain in a Challenging Environment Review and Implications of Supply Chain Management with Reference to Paper Industry 29/07/2016 Primax Foundation International
16 Conference Presenter Enhance Learning by Incorporating ICT in Education System - Christ University International
17 Participant International Conference on Management and Informa - International School of Informatics and Management International
18 Conference Presenter Role of Corporate Social Responsibility and its Dimension - Christ University International
19 Conference Presenter Kaizen Costing - A Management Technique - Christ University National
20 Seminar Presenter Impact of Liberalization, Privatization and Globalization in Indian business - Christ University International
21 Conference Presenter Perspective on challenge & opportunities of supply chain management - Christ University International
22 Conference Presenter Challenges of Indian Business in Global Economy - Christ University International
23 Conference Presenter Logistics & SCM in Petroleum Industry - Christ University International
24 Conference Presenter Shifting Paradigms of Business ? Corporate Governance in India - Christ University International
25 Conference Presenter Globalization and its impact in India ? Financial crisis - Christ University International
26 Conference Presenter Impact of global crisis with respect to petroleum industry - Christ University International
27 Conference Presenter Global Environment Innovation ? Carbon Credit - Christ University International
28 Conference Presenter Carbon Credit in India - Christ University International
29 Conference Presenter Enhance Learning by incorporating ICT in Education System - Christ University International
30 Conference Presenter Oil Resource Management - Logistics and Supply Chain Management in Petroleum Industry - Christ University International
31 Conference Presenter Material Management Sustainability by Adopting JIT and Throughput Accounting. - Christ University International
32 Conference Presenter Innovation in Manufacturing - The Key to Success and Sustainability. - Christ University International
33 Participant National Workshop on Data Analysis using SPSS - Christ University - CART & CEDBEC National
34 Participant SAP 01 - End User Course - CLOCKWORK Academy Institutional
35 Conference Presenter E-Commerce - Way to Connect Globally - Christ University International
36 Seminar Presenter Impact of Information and Communication - Christ University National
37 Conference Presenter E-Commerce - A Way to connect globally - Christ University International
38 Seminar Presenter FDI in Indian Organized Retail Industry - Issues, Challenges and Opportunities - Christ University Regional
39 Conference Presenter Adaptability as a key to success - Carbon Credit - Christ University International
40 Participant International Conference on 'Futuristic Innovation - Jyothi Nivas College International
41 Seminar Presenter Universal Language for Measuring a Firm's Performance - IFRS - Christ University National
42 Conference Presenter Enhanced Changes in Corporate Environment - Christ University International
43 Conference Presenter Social Entrepreneurship - Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Case Study Analysis Christ University Management Association 28/07/2018 CHRIST (Deemed to be University)
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on Material Management and its impact on cost with reference to Kothari Petrochemicals Limited, Chennai Dr S Sekar Bharathidasan University December, 2013
Sl.No. Title Name of Student Institution Month Year
1 Finance Optimization, Automation and Cost Reduction in Seed Industry V Prasanna Bharathidasan University, Tamilnadu September 2016
2 Marketing - Consumer Behavioral Pattern R Pradeep Kumar Bharathidasan University, Tamilnadu June 2017
3 A Study on Employee work environment impact on Employee well being, attitude and turnover intention in selected pvt hospitals in Trichy Kamakshi Priya Bharathidasan University, Tamilnadu
4 THE IMPACT OF OCCUPATIONAL STRESS ON QUALITY OFWORK LIFE OF WOMEN EMPLOYEES WORKING IN IT/ITES SECTOR WITH SPECIAL REFERENCE TO BENGALURU CITY Maria Priya Bharathidasan University, Tamilnadu
5 A STUDY ON ONLINE BUYING BEHAVIOUR TOWARDS E-TICKETING IN INDIAN CONTEXT S Sanath Kumar Bharathidasan University, Tamilnadu
6 A STUDY ON MARKETING OF GREEN CARDAMOM WITH SPECIAL REFERENCE TO THENI DISTRICT M Saravanakumar A STUDY ON ONLINE BUYING BEHAVIOUR TOWARDS E-TICKE
7 A STUDY ON TRAINING AND DEVELOPMENT IN ASHOK LEYLAND LIMITED A Vijayalakshmi Christ University
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers. Dr Kavitha Jayakumar, Dr Uma V R Centre for Research, Christ University External
2 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers. Dr Kavitha Jayakumar and Dr Uma V R Centre for Research, Christ University External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 National Level E-Quiz on Cost Accounting GOBI ARTS & SCIENCE COLLEGE National 15/07/2020
2 Spot Emblems and Logos Sri Parasakthi College for Women National 11/07/2020
3 Microsoft Teams​ 30M Training Institutional 09/07/2020
4 E-WORKSHOP cum E_QUIZ on Positing Thought and the ideal life Mannar Thirumalai Naicker College (Autonomous) Institutional 28/05/2020
5 E-QUIZ on Commerce nd Management Annai Velankani Arts and Science College Institutional 28/05/2020
6 Online Webinar on Digital marketing 101 Indian Institute of Digital Education National 12/05/2020
7 Information & Digital Literacy for University Success Coursera International 10/04/2020
8 Company Valuation and Financial Modeling Udemy National 10/04/2020
9 Learning to Teach Online Coursera International 05/04/2020
10 Behavioral Finance Coursera International 04/04/2020
11 Audit workshop CHRIST NCR Campus Institutional 09/01/2020
12 QIP on Innovative Pedagogic Practices, Research and Consultancy CHRIST 20/05/2019
13 Gnana Samanvaya Project Department of Commerce, CHRIST and Department of Collegiate Education, Government of Karnataka Institutional 01/03/2019
14 Integration of Rubric in Google Classroom 30M Training, and ​powered by ​Media Studies & IT Services Institutional 28/11/2018
15 Workshop on Teaching Learning and Assessment - Constructive Alignment Teaching Learning Cell, CHRIST Institutional 03/10/2018
16 Research Workshop Department of Commerce, CHRIST Institutional 01/10/2018
17 QIP on Frontier Areas in Commerce and Curriculam Updation Academic Staff College, CHRIST 21/05/2018
18 Workshop on Data Analysis using EVIEWS CART Institutional 17/04/2018
19 International Conference on "Sustaining a Competitive Edge in the Changing Global Scenario: Challenges, Practices and Innocations" Department of Commerce International 06/02/2018
20 Holistic Education Christ University Institutional 31/10/2017
21 QIP on Research and Technology in Commerce Christ University 27/10/2017
22 Goods & Service Tax Workshop Department of Commerce Institutional 24/10/2017
23 APA Style, Elements of Writing, and Research Ethics Centre for Research Institutional 02/06/2017
24 QUAILTY IMPROVEMENT PROGRAMME ON RESEARCH AND PUBLICATION Christ University Institutional 23/09/2016
25 Quality Improvement Programme on Research and Publication Acedemic Staff College, Christ University 23/09/2016
26 Capacity Building Workshop II - Peer Mentoring Department of Commerce, Christ University Institutional 24/03/2016
27 Seminar on how to write Journal Paper International Association of Engineering and Management Education National 27/12/2015
28 Paradigms in Research CU-Academic Staff College Institutional 30/09/2015
29 Enhancing Employability through Entrepreneurship Scholars Globe Foundation National 28/03/2015
30 Contemporary Developments in Commerce and Business CU - Academic Staff College Institutional 18/03/2014
31 Workshop on Effective Techniques of Costing Acharya B School National 22/02/2014
32 Faculty Development Programme Christ University Institutional 03/02/2014
33 Contemporary Issues and Challenges in Higher Education Christ University - Academic Staff College 25/04/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Coursera Online course Foundations of Business Strategy University of Virginia March - 2014
1 Coursera Online course Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship University of Maryland August - 2014
1 Coursera Online course Globalizing Higher Education and Research for the 'Knowledge Economy' University of Wisconsin-Madison June - 2014
1 Coursera Online course Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing) Mt. San Jacinto College August - 2014
1 Award of Appreciation In recognition of publication of the research article titled Marketing Strategy - Green Marketing on Customer Satisfaction and Environmental Safety in the Refereed Journal International Journal of Consumerism Christ University January 2015
1 Coursera Online course Introduction to Marketing University of Pennsylvania July - 2015
1 Book Review for Oxford University Press Reviewed the chapters for the book "Marketing" by authors Harsh V Varma and Ekta Duggal for the Oxford University Press. Oxford University Press July 2015
1 Guest Lecture Provided Guest Lecture at Dr. T. Thimmaiah Post Graduation Centre on Activity Based Costing and Cost Drivers to First Semester MBA students.` Dr. T. Thimmaiah Post Graduation Centre January 2016
1 Chair Person at National Seminar on Digital Technology - Engaging Pedagogy Chair person at National Seminar on Digital Technology - Engaging Pedagogy organized by School of Education, Christ University, Bengaluru School of Education - Christ University January 2016
1 Resource Person for Quality Improvement Program Resource Person for QIP on Research and Publication Christ University 23 September 2016
1 Event Judge Indra Vizha Inter Collegiate Tamil Competition CHRIST(Deemed to be University) 21 February 2018
1 Event Judge Judging the 'Best Manager' event at ARAMBHA CHRIST(Deemed to be University) 15 July 2019
1 Event Judge Judging the Finance event for MBA FM CHRIST(Deemed to be University) 20 July 2019
1 Event Judge Judging the Arbitrium at Arthayuth 2019 - Geniokratio in the Department of Management Studies. CHRIST(Deemed to be University) 20 September 2019
1 Chair person at Synthesize 2019 Chair person at Synthesize 2019 held at School of Business Studies and Social Sciences, BGR campus, CHRIST School of Business Studies and Social Sciences, CHRIST 12 December 2019
1 Event Judge Judging the 'Best Manager' event at ABHIKRAMA Department of Hotel Management, CHRIST 17 September 2019
1 External Expert for Academic Audit External Expert for Academic Audit in the Department of Commerce, Lady Dock College, Madurai, Tamil Nadu Lady Dock College, Madurai 05 September 2019

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