Faculty

Profile

Dr POOJA JAIN

MCom, PGDBA, MPhil, PhD
ASSOCIATE PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD CHRIST (Deemed to be University) 2018
Others PGDBA Symbiosis Center for Distance Learning 2012
MPhil MPhil Vinayaka Mission University 2007
PG MCom Kurukshetra University 2004
Degree BCom Kurukshetra University 2002
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Yulu: Moving Towards a Sustainable Future South Asian Journal of Business & Management Cases 28-Dec-2020 9 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAINDEEPIKA UPADHYAY
Title of Article Yulu: Moving Towards a Sustainable Future
Name of Journal South Asian Journal of Business & Management Cases
Volume No 9
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100847471
Date of Publication 28-Dec-2020
2 Impact of Policy rates on the share price of Public and Private Sector Banks in India. Journal of Emerging Technologies and Innovative Research 04-Jun-2019 6 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DECHACCA K D ,ANTO MATHACHAN ,POOJA JAINPOOJA JAIN
Title of Article Impact of Policy rates on the share price of Public and Private Sector Banks in India.
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 6
Page No
URL http://www.jetir.org/view?paper=JETIR1907I66
Date of Publication 04-Jun-2019
3 Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies International Journal of Social Science and Economic Research 01-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,JOSY THOMAS,DIVYA MARIAM GEORGEPOOJA JAIN
Title of Article Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies
Name of Journal International Journal of Social Science and Economic Research
Volume No 4
Issue No 1
Page No
URL http://www.ijsser.org/files_2019/ijsser_04__52.pdf
Date of Publication 01-Jan-2019
4 Rebranding: Strategies to Internalise the New Brand Asian Journal of Research in Business Economics and Management 04-Jan-2018 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,SNEHA M,NILESH KUMARPOOJA JAIN
Title of Article Rebranding: Strategies to Internalise the New Brand
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 8
Issue No 1
Page No
URL http://www.indianjournals.com/ijor_AdvanceSearch/summary.aspx?query=1&mode=gen
Date of Publication 04-Jan-2018
5 33 Comparative Analysis of IoT based Healthcare Architectures International Journal of Computer Applications 01-Mar-2017 161 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINDEEPTHI DAS
Title of Article 33 Comparative Analysis of IoT based Healthcare Architectures
Name of Journal International Journal of Computer Applications
Volume No 161
Issue No 10
Page No
URL : http://www.ijcaonline.org/archives/volume161/number10/27186-2017913343
Date of Publication 01-Mar-2017
6 Building Employability Skills through the Use of Information and Communication Technology International Journal of Advance Research in Computer Science and Management Studies 05-Feb-2017 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINGEETANJALI PURSWANI
Title of Article Building Employability Skills through the Use of Information and Communication Technology
Name of Journal International Journal of Advance Research in Computer Science and Management Studies
Volume No 5
Issue No 2
Page No
URL http://www.ijarcsms.com/docs/paper/SplIssue/February2017/SIV5I2-0003.pdf
Date of Publication 05-Feb-2017
7 A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education Sankhya International Journal of Management and Technology 05-Feb-2014 III / II (A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINVINNARASI B
Title of Article A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education
Name of Journal Sankhya International Journal of Management and Technology
Volume No III
Issue No II (A)
Page No
URL
Date of Publication 05-Feb-2014
8 "A Study on ambush marketing strategy in the context of ethical and unethical aspects" Global Journal of Arts and Management 01-Feb-2012 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINARUNA P
Title of Article "A Study on ambush marketing strategy in the context of ethical and unethical aspects"
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL
Date of Publication 01-Feb-2012
9 A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects Global Journal of Arts and Management 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL http://rrjp.in/admin/papers/A_study_on_ambush_marketing_strategy_in_the_context_of_ethical_and_unethical_aspects.pdf
Date of Publication
10 Identifying the uses of ICT tools to enhance learning in higher education Sankhya International journal of management and technology III / II(A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Identifying the uses of ICT tools to enhance learning in higher education
Name of Journal Sankhya International journal of management and technology
Volume No III
Issue No II(A)
Page No
URL
Date of Publication
11 Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies International Journal in Management & Social Science 3 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies
Name of Journal International Journal in Management & Social Science
Volume No 3
Issue No 3
Page No
URL www.ijmr.net.in
Date of Publication
12 Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System International Journal of Research in IT & Management 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN
Title of Article Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System
Name of Journal International Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL file:///E:/Documents%20and%20Settings/pooja/My%20Documents/Downloads/4IMFeb-3128%20(3).pdf
Date of Publication
13 Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system Internatiuonal Journal of Research in IT & Management 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINGEETANJALI PURSWANI
Title of Article Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system
Name of Journal Internatiuonal Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL http://euroasiapub.org/current.php?title=IJRIM
Date of Publication
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International Conference on Economics & Finance 2019 Financial analytics and its application in Banking, Financial services and Insurance industry 09/02/2019 NMIMS International
2 Conference Panelist International conference on Changing business Landscape 06/02/2019 Christ University International
3 Conference Presenter Synthesize: An Interdisciplinary Conference on Management & Social Sciences Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange 10/03/2017 Christ University National
4 Seminar Presenter Disruptive innovation in higher education :challenges in application of e-learning in conventional university system - Christ University National
5 Conference Presenter TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY - Christ University International
6 Conference Presenter Identifying the uses of ICT tools to enhance learning in higher education - Christ University International
7 Participant National workshop on research and publication - centre for research and CEDBC National
8 Conference Presenter Integrating information and communication technology in higher education for sustainable development - Christ University International
9 Seminar Presenter Building employability skills through the use of Information and Communication Technology - Christ University National
10 Participant National Seminar on Innovative Higher Education Pe - Sindhi College of Commerce National
11 Participant The Torch to Discover New Biz India-Practices and - New Horizon College Regional
12 Participant National seminar on Higher education transformatio - Indian Academy Degree College National
13 Participant Strategies and Action Plans for Sustainable Develo - Presidency College, Bangalore International
14 Conference Presenter A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies - Christ University International
15 Participant International seminar on tourism leisure and hospi - Department of tourism studies Christ university,Bangalore International
16 Seminar Presenter Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies - Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Impact of E-Service Quality, Perceived Customer Value and Customer Satisfaction on Customer Loyalty in Online Travel Agencies Dr Anil Kumar K
Sl.No. Title Name of Student Institution Month Year
1 Customer 's perception towards Green buildings Tony Eappen Christ University September 2019
2 Indicators of financial distress Reynal Christ University August 2019
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the impact of information and communication technology on higher education -special reference to commerce and management Vinnarasi B and Pooja Jain Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Innovative Pedagogic Practices, Research and consultancy Department of Commerce 20/05/2020
2 Basic Digital Marketing course Udemy International 01/03/2020
3 Upskill to Upscale Department of Commerce Institutional 28/02/2020
4 Content marketing International 22/01/2020
5 COGNOSCO 2019 Institute of Management National 16/08/2019
6 30M Training Media Studies & IT Services Institutional 07/02/2019
7 30M Training Media Studies & IT Services Institutional 05/02/2019
8 30M Training Media Studies & IT Services Institutional 12/12/2018
9 Structural equation modeling using AMOS Centre for advanced research and training Institutional 10/09/2018
10 Frontier areas in commerce and curriculum updation Academic staff college Institutional 21/05/2018
11 Teaching, learning and evaluation CU- Academic staff college 17/05/2017
12 Story based learning CEDBEC Institutional 17/03/2017
13 Research and Publication Christ University 23/09/2016
14 Paradigms in Research CU -Academic Staff College 30/09/2015
15 Energy-The key to transform teaching dynamics Jyoti Niwas college National 15/11/2014
16 Pedagogy of teaching skills at UG level and A Roadmap to research techniques New Horizon College National 30/10/2014
17 Routledge Editorial Workshop Taylor and Francis Institutional 25/09/2014
18 Research and development :creating value Jyoti Niwas college National 23/11/2013
19 Faculty development programme Deanery of Commerce and Management Institutional 01/10/2013
20 e-content development for higher education Centre for education beyond curriculum National 29/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MOOC (online course) Foundations of Business Strategy UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE 11 March 2014
1 Second Best Paper Award National seminar on Higher education transformation in India:Changing context and institutional responses Indian Academy Degree College 29/04/2014
1 MOOC (online course) Crafting an Effective Writer: Tools of the Trade MT. SAN JACINTO COLLEGE 11/08/2014

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