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Dr POOJA JAIN

MCom, PGDBA, MPhil, PhD
ASSOCIATE PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD CHRIST (Deemed to be University) 2018
Others PGDBA Symbiosis Center for Distance Learning 2012
MPhil MPhil Vinayaka Mission University 2007
PG MCom Kurukshetra University 2004
Degree BCom Kurukshetra University 2002
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Yulu: Moving Towards a Sustainable Future South Asian Journal of Business & Management Cases 28-Dec-2020 9 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
Title of Article Yulu: Moving Towards a Sustainable Future
Name of Journal South Asian Journal of Business & Management Cases
Volume No 9
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100847471
Date of Publication 28-Dec-2020
2 Impact of Policy rates on the share price of Public and Private Sector Banks in India. Journal of Emerging Technologies and Innovative Research 04-Jun-2019 6 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,DECHACCA K D ,ANTO MATHACHAN ,POOJA JAIN
Title of Article Impact of Policy rates on the share price of Public and Private Sector Banks in India.
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 6
Page No
URL UGC No 63975
Date of Publication 04-Jun-2019
3 Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies International Journal of Social Science and Economic Research 01-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN,JOSY THOMAS,DIVYA MARIAM GEORGE
Title of Article Performance Analysis: Pre And Post Merger Of Indian Pharmaceutical Companies
Name of Journal International Journal of Social Science and Economic Research
Volume No 4
Issue No 1
Page No
URL UGC No 63200
Date of Publication 01-Jan-2019
4 Rebranding: Strategies to Internalise the New Brand Asian Journal of Research in Business Economics and Management 04-Jan-2018 8 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN,SNEHA M,NILESH KUMAR
Title of Article Rebranding: Strategies to Internalise the New Brand
Name of Journal Asian Journal of Research in Business Economics and Management
Volume No 8
Issue No 1
Page No
URL http://www.indianjournals.com/ijor_AdvanceSearch/summary.aspx?query=1&mode=gen
Date of Publication 04-Jan-2018
5 33 Comparative Analysis of IoT based Healthcare Architectures International Journal of Computer Applications 01-Mar-2017 161 / 10 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DEEPTHI DAS,POOJA JAIN
Title of Article 33 Comparative Analysis of IoT based Healthcare Architectures
Name of Journal International Journal of Computer Applications
Volume No 161
Issue No 10
Page No
URL : http://www.ijcaonline.org/archives/volume161/number10/27186-2017913343
Date of Publication 01-Mar-2017
6 Building Employability Skills through the Use of Information and Communication Technology International Journal of Advance Research in Computer Science and Management Studies 05-Feb-2017 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAIN
Title of Article Building Employability Skills through the Use of Information and Communication Technology
Name of Journal International Journal of Advance Research in Computer Science and Management Studies
Volume No 5
Issue No 2
Page No
URL http://www.ijarcsms.com/docs/paper/SplIssue/February2017/SIV5I2-0003.pdf
Date of Publication 05-Feb-2017
7 Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System International Journal of Research in IT & Management 24-Feb-2016 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN
Title of Article Disruptive Innovation In Higher Education: Challenges In Application Of E-learning In Conventional University System
Name of Journal International Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL file:///E:/Documents%20and%20Settings/pooja/My%20Documents/Downloads/4IMFeb-3128%20(3).pdf
Date of Publication 24-Feb-2016
8 Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system Internatiuonal Journal of Research in IT & Management 10-Feb-2016 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GEETANJALI PURSWANI,POOJA JAIN
Title of Article Disruptive Innovation in Higher Education - Challenges in Application of E-learning in Conventional University system
Name of Journal Internatiuonal Journal of Research in IT & Management
Volume No 6
Issue No 2
Page No
URL http://euroasiapub.org/current.php?title=IJRIM
Date of Publication 10-Feb-2016
9 Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies International Journal in Management & Social Science 28-Feb-2015 3 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN
Title of Article Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies
Name of Journal International Journal in Management & Social Science
Volume No 3
Issue No 3
Page No
URL www.ijmr.net.in
Date of Publication 28-Feb-2015
10 Identifying the uses of ICT tools to enhance learning in higher education Sankhya International journal of management and technology 27-Feb-2014 III / II(A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN
Title of Article Identifying the uses of ICT tools to enhance learning in higher education
Name of Journal Sankhya International journal of management and technology
Volume No III
Issue No II(A)
Page No
URL
Date of Publication 27-Feb-2014
11 A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education Sankhya International Journal of Management and Technology 05-Feb-2014 III / II (A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,POOJA JAIN
Title of Article A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education
Name of Journal Sankhya International Journal of Management and Technology
Volume No III
Issue No II (A)
Page No
URL
Date of Publication 05-Feb-2014
12 A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects Global Journal of Arts and Management 20-Feb-2013 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAIN,POOJA JAIN
Title of Article A Study on Ambush Marketing Strategy - In the Contest of Ethical and Unethical Aspects
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL http://rrjp.in/admin/papers/A_study_on_ambush_marketing_strategy_in_the_context_of_ethical_and_unethical_aspects.pdf
Date of Publication 20-Feb-2013
13 "A Study on ambush marketing strategy in the context of ethical and unethical aspects" Global Journal of Arts and Management 01-Feb-2012 2 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ARUNA P,POOJA JAIN
Title of Article "A Study on ambush marketing strategy in the context of ethical and unethical aspects"
Name of Journal Global Journal of Arts and Management
Volume No 2
Issue No 2
Page No
URL
Date of Publication 01-Feb-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Work From Home - The New Normal: Prospects, Challenges and Solutions 978-93-54350-80-1 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEPIKA UPADHYAY,GEETANJALI PURSWANI,POOJA JAIN
Title of Book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era
Title of Book/Chapter/Article/Case Study) Work From Home - The New Normal: Prospects, Challenges and Solutions
Month/Year Feb/2021
ISBN 978-93-54350-80-1
Pages 173 - 186
Publishing Company/Institution BLOOMSBURY
Level International publisher
2 Reference book Work From Home - The New Normal: Prospects, Challenges and Solutions 978-93-54350-80-1 Feb 2021

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) GEETANJALI PURSWANI,DEEPIKA UPADHYAY,POOJA JAIN
Title of Book The New Normal: Reinvesting Professional Life and Familial Bonding In The Post Covid-19 Era
Title of Book/Chapter/Article/Case Study) Work From Home - The New Normal: Prospects, Challenges and Solutions
Month/Year Feb/2021
ISBN 978-93-54350-80-1
Pages 173 - 186
Publishing Company/Institution BLOOMSBURY
Level International publisher
3 Reference book ?Digital Financial Inclusion: Strategic Issues and Imperatives Oct 2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) POOJA JAIN,DEEPIKA UPADHYAY,GEETANJALI PURSWANI
Title of Book Financial Inclusion in Emerging Markets: A Road Map for Sustainable Growth
Title of Book/Chapter/Article/Case Study) ?Digital Financial Inclusion: Strategic Issues and Imperatives
Month/Year Oct/2020
ISBN
Pages
Publishing Company/Institution MacMillan
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter Business and Education in the New Global Realities Financial factors predicting the financial distress with reference to Indian manufacturing companies 22/12/2020 Jain University International
2 Conference Participant Business and education in new global realities 22/12/2020 Jain University International
3 Conference Presenter 11th International Conference on Emergence of New Business Practices For Growth, Competitiveness & Innovation Data Visualisation Using Tableau: A case from Auto Insurance Sector 28/12/2019 Prestige Institute of Management, Gwalior International
4 Conference Co-presenter International Conference on Economics & Finance 2019 09/02/2019 SVKM'S NMIMS Bengaluru & The Indian Econometric Society International
5 Conference Presenter International Conference on Economics & Finance 2019 Financial analytics and its application in Banking, Financial services and Insurance industry 09/02/2019 NMIMS International
6 Conference Panelist International conference on Changing business Landscape 06/02/2019 Christ University International
7 Conference Presenter Synthesize: An Interdisciplinary Conference on Management & Social Sciences Impact of Inflation on Stocks Performance: An empirical study of Cement Companies listed in Bombay Stock Exchange 10/03/2017 Christ University National
8 Conference Co-presenter Synthesize: An Interdisciplinary Conference on Management and Social Sciences 10/03/2017 Christ University National
9 Participant National workshop on research and publication - centre for research and CEDBC National
10 Conference Presenter Integrating information and communication technology in higher education for sustainable development - Christ University International
11 Conference Presenter A study on the moderating effect of switching cost on interrelationship of e-service enciesquality ,e satisfaction and e loyalty towards online travel agencies - Christ University International
12 Conference Presenter Identifying the uses of ICT tools to enhance learning in higher education - Christ University International
13 Seminar Presenter Disruptive innovation in higher education :challenges in application of e-learning in conventional university system - Christ University National
14 Conference Presenter TRANSFORMATION OF HIGHER EDUCATION: INTEGRATION OF DISRUPTIVE INNOVATIVE MODEL IN CONVENTIONAL UNIVERSITY SYSTEM FOR SUSTAINABILITY - Christ University International
15 Participant National seminar on Higher education transformatio - Indian Academy Degree College National
16 Participant Strategies and Action Plans for Sustainable Develo - Presidency College, Bangalore International
17 Participant International seminar on tourism leisure and hospi - Department of tourism studies Christ university,Bangalore International
18 Seminar Presenter Investigating The Moderating Role Of Switching Cost In The Relationship Of E-Service Quality, Perceived Customer Value, Satisfaction And Loyalty Towards Online Travel Agencies - Christ University International
19 Seminar Presenter Building employability skills through the use of Information and Communication Technology - Christ University National
20 Participant National Seminar on Innovative Higher Education Pe - Sindhi College of Commerce National
21 Participant The Torch to Discover New Biz India-Practices and - New Horizon College Regional
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Research Problem Formulation Research Problem Formulation 07/11/2020 Vidyalankar School of Information Technology
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A Study on the Impact of E-Service Quality, Perceived Customer Value and Customer Satisfaction on Customer Loyalty in Online Travel Agencies Dr Anil Kumar K
Sl.No. Title Name of Student Institution Month Year
1 Customer 's perception towards Green buildings Tony Eappen Christ University September 2019
2 Indicators of financial distress Reynal Christ University August 2019
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the impact of information and communication technology on higher education -special reference to commerce and management Vinnarasi B and Pooja Jain Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 SEM for Beginners Research Shiksha National 08/06/2020
2 Systematic Review and Meta-Analysis Research Shiksha National 01/06/2020
3 Innovative Pedagogic Practices, Research and consultancy Department of Commerce 20/05/2020
4 Work Smarter, Not Harder: Time Management for Personal & Professional Productivity. University of california International 13/05/2020
5 PLS analysis using SMART PLS Research Shiksha National 06/05/2020
6 Qualitative research using NVivo Research Shiksha National 25/04/2020
7 Online Teaching Academic staff College 22/04/2020
8 Learning to Teach Online The University of New South Wales International 20/04/2020
9 An Introduction to Consumer Neuroscience & Neuromarketing Copenhagen Business School International 17/03/2020
10 Basic Digital Marketing course Udemy International 01/03/2020
11 Upskill to Upscale Department of Commerce Institutional 28/02/2020
12 Content marketing International 22/01/2020
13 COGNOSCO 2019 Institute of Management National 16/08/2019
14 30M Training Media Studies & IT Services Institutional 07/02/2019
15 30M Training Media Studies & IT Services Institutional 05/02/2019
16 30M Training Media Studies & IT Services Institutional 12/12/2018
17 Structural equation modeling using AMOS Centre for advanced research and training Institutional 10/09/2018
18 Frontier areas in commerce and curriculum updation Academic staff college Institutional 21/05/2018
19 Teaching, learning and evaluation CU- Academic staff college 17/05/2017
20 Story based learning CEDBEC Institutional 17/03/2017
21 Research and Publication Christ University 23/09/2016
22 Paradigms in Research CU -Academic Staff College 30/09/2015
23 Energy-The key to transform teaching dynamics Jyoti Niwas college National 15/11/2014
24 Pedagogy of teaching skills at UG level and A Roadmap to research techniques New Horizon College National 30/10/2014
25 Routledge Editorial Workshop Taylor and Francis Institutional 25/09/2014
26 Research and development :creating value Jyoti Niwas college National 23/11/2013
27 Faculty development programme Deanery of Commerce and Management Institutional 01/10/2013
28 e-content development for higher education Centre for education beyond curriculum National 29/03/2012
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 MOOC (online course) Foundations of Business Strategy UNIVERSITY OF VIRGINIA through COURSERA ONLINE COURSE 11 March 2014
2 Second Best Paper Award National seminar on Higher education transformation in India:Changing context and institutional responses Indian Academy Degree College 29/04/2014
3 MOOC (online course) Crafting an Effective Writer: Tools of the Trade MT. SAN JACINTO COLLEGE 11/08/2014

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