Faculty

Profile

Dr ANAND SHANKAR RAJA M

MCom, MBA, PGDIB, PhD
ASSISTANT PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD SRM Institute of Science and Technology 2018
Others PGDIB Bharathiar University 2017
Others MBA Bharathiar University 2014
PG MCom Bharathiar university 2014
Degree BBM Bharathiar University 2012
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 COVID-19 and students perception about MOOCs a case of Indian higher educational institutions Interactive Technology and Smart Education 08-Dec-2020 18 / 05 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,TOMY K KALLARAKAL
Title of Article COVID-19 and students perception about MOOCs a case of Indian higher educational institutions
Name of Journal Interactive Technology and Smart Education
Volume No 18
Issue No 05
Page No
URL https://www.scopus.com/sourceid/21100385802
Date of Publication 08-Dec-2020
2 Marketing agility and E-Commerce agility in the light of COVID-19 pandemic: A study with reference to fast fashion brands Asian Journal of Interdisciplinary Research (AJIR) 07-Oct-2020 04 / 03 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,SHENBAGAM KANNAPPAN
Title of Article Marketing agility and E-Commerce agility in the light of COVID-19 pandemic: A study with reference to fast fashion brands
Name of Journal Asian Journal of Interdisciplinary Research (AJIR)
Volume No 04
Issue No 03
Page No
URL https://journals.iorpress.org/index.php/ajir/
Date of Publication 07-Oct-2020
3 Planned Fashion Obsolescence in The Light of Supply Chain Uncertainty Academy of Strategic Management Journal 15-Feb-2020 19 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,REENA SUSAN PHILIP,ASWATHY MARY ANIAN,ANAND SHANKAR RAJA M
Title of Article Planned Fashion Obsolescence in The Light of Supply Chain Uncertainty
Name of Journal Academy of Strategic Management Journal
Volume No 19
Issue No 01
Page No
URL https://www.scopus.com/sourceid/19700175176
Date of Publication 15-Feb-2020
4 Digital integrated marketing communication (DIMC) and its logical relationship with co-branding and brand values with reference to coke studio Academy of Marketing Studies Journal 20-Dec-2019 24 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article Digital integrated marketing communication (DIMC) and its logical relationship with co-branding and brand values with reference to coke studio
Name of Journal Academy of Marketing Studies Journal
Volume No 24
Issue No 01
Page No
URL https://www.abacademies.org/journals/academy-of-marketing-studies-journal-home.html#
Date of Publication 20-Dec-2019
5 Understanding the Purchase Intention Characteristics of Gen Y and Gen Z and Introspecting the Modern Demand Variables in Fashion Industry International Journal of Scientific & Engineering Research 16-Dec-2019 10 / 12 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,APURVA MURALIDHAR
Title of Article Understanding the Purchase Intention Characteristics of Gen Y and Gen Z and Introspecting the Modern Demand Variables in Fashion Industry
Name of Journal International Journal of Scientific & Engineering Research
Volume No 10
Issue No 12
Page No
URL https://www.ijser.org/onlineResearchPaperViewer.aspx?Understanding-the-purchase-intention-characteristics-of-Gen-Y-and-Gen-Z-and-introspecting-the-modern-demand-variables-in-fashion-industry.pdf
Date of Publication 16-Dec-2019
6 The Social Media Blue Bird Creating an Online Sensation: A Sentimental Analysis with Reference to Coke-studio Hashtags Ushus-Journal of Business Management 05-Jun-2019 18 / 1 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,AMARAVATHI
Title of Article The Social Media Blue Bird Creating an Online Sensation: A Sentimental Analysis with Reference to Coke-studio Hashtags
Name of Journal Ushus-Journal of Business Management
Volume No 18
Issue No 1
Page No
URL http://journals.christuniversity.in/index.php/ushus/issue/view/270
Date of Publication 05-Jun-2019
7 The Mediating Effect of Work-Life Balance between Motivation and Job Satisfaction and Its Impact on Emotional Intelligence of Mystery Shopping Professionals Seisense Journal of Management (SJOM) 02-Jun-2019 2 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article The Mediating Effect of Work-Life Balance between Motivation and Job Satisfaction and Its Impact on Emotional Intelligence of Mystery Shopping Professionals
Name of Journal Seisense Journal of Management (SJOM)
Volume No 2
Issue No 4
Page No
URL https://journal.seisense.com/index.php/jom/article/view/160
Date of Publication 02-Jun-2019
8 The Dimensions of Mystery Shopping Program (DMSP) - Checklist Construction International Journal of Management, Accounting and Economics 01-May-2019 06 / 05 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article The Dimensions of Mystery Shopping Program (DMSP) - Checklist Construction
Name of Journal International Journal of Management, Accounting and Economics
Volume No 06
Issue No 05
Page No
URL http://www.ijmae.com/index.php?mod=journalman&act=17&pid=985&issid=463&v=6&n=5
Date of Publication 01-May-2019
9 The Mediating Effect of Intellectual Capital on Corporate Governance and Performance of Conglomerates in Nigeria SEISENSE Journal of Management 10-Apr-2019 2 / 3 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,AHMED JINJRI BALA,KABIRU ISA DANDAGO
Title of Article The Mediating Effect of Intellectual Capital on Corporate Governance and Performance of Conglomerates in Nigeria
Name of Journal SEISENSE Journal of Management
Volume No 2
Issue No 3
Page No
URL https://journal.seisense.com/index.php/jom/article/view/109
Date of Publication 10-Apr-2019
10 Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements The Journal of Social Sciences Research 01-Jan-2019 04 / 12 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,KRUSHALI SHAH,NINU JOJO
Title of Article Cognitive Marketing and Purchase Decision With Reference to Pop Up and Banner Advertisements
Name of Journal The Journal of Social Sciences Research
Volume No 04
Issue No 12
Page No
URL https://www.scopus.com/sourceid/21100870214
Date of Publication 01-Jan-2019
11 Feeling of the Coast Associated with Emotions a Study Based on Qualitative Approach The International Journal of Indian Psychology 16-Oct-2018 06 / 04 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article Feeling of the Coast Associated with Emotions a Study Based on Qualitative Approach
Name of Journal The International Journal of Indian Psychology
Volume No 06
Issue No 04
Page No
URL https://www.ijip.in/Archive/v6i4/18.01.007.20180604.pdf
Date of Publication 16-Oct-2018
12 A study on the impact of GST on goods and transport agencies (GTA) with reference to Tamil Nadu International Journal of Research in Computer Application & Management 01-Sep-2018 08 / 09 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,KRISHNA B
Title of Article A study on the impact of GST on goods and transport agencies (GTA) with reference to Tamil Nadu
Name of Journal International Journal of Research in Computer Application & Management
Volume No 08
Issue No 09
Page No
URL http://ijrcm.org.in/article_info.php?article_id=8712
Date of Publication 01-Sep-2018
13 Influence of Demographic Constructs on Motivation and Job Satisfaction among Mystery Shoppers International Journal of Management Studies 20-Jul-2018 3 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,ANAND RAJ B
Title of Article Influence of Demographic Constructs on Motivation and Job Satisfaction among Mystery Shoppers
Name of Journal International Journal of Management Studies
Volume No 3
Issue No 3
Page No
URL UGC No 44925
Date of Publication 20-Jul-2018
14 Faculty Development Program Model: A Strategic Insight International Journal of Management Studies 04-Jul-2018 3 / 4 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,MYNAVATHI L
Title of Article Faculty Development Program Model: A Strategic Insight
Name of Journal International Journal of Management Studies
Volume No 3
Issue No 4
Page No
URL UGC No 44925
Date of Publication 04-Jul-2018
15 Mystery Shopping In Banking Industry For Sustainable Management And Growth UTTRANCHAL BUSINESS REVIEW 05-Jun-2018 08 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article Mystery Shopping In Banking Industry For Sustainable Management And Growth
Name of Journal UTTRANCHAL BUSINESS REVIEW
Volume No 08
Issue No 01
Page No
URL UGC No 41551
Date of Publication 05-Jun-2018
16 Intrinsic Betterness And Reason Based Extrinsic Preference Towards Social Shopping: A Study Among College Students In Bangalore Astra Salvensis 17-Apr-2018 VI / Supplement 1 2018 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,DELFY DAVID
Title of Article Intrinsic Betterness And Reason Based Extrinsic Preference Towards Social Shopping: A Study Among College Students In Bangalore
Name of Journal Astra Salvensis
Volume No VI
Issue No Supplement 1 2018
Page No
URL https://astrasalva.files.wordpress.com/2018/04/as-supp-1.pdf
Date of Publication 17-Apr-2018
17 Gender Based Study on Sexism and Immoral Themes Used in the Advertisements International Journal of Management Studies 01-Apr-2018 05 / 2(3) /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article Gender Based Study on Sexism and Immoral Themes Used in the Advertisements
Name of Journal International Journal of Management Studies
Volume No 05
Issue No 2(3)
Page No
URL UGC No 44925
Date of Publication 01-Apr-2018
18 Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 02-Feb-2018 8 / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) MARY RANI THOMAS,MYNAVATHI L,VINNARASI B,MUTHU RUBEN V,ANSON K J,ANAND SHANKAR RAJA M
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL UGC No 46665
Date of Publication 02-Feb-2018
19 Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,ANSON K J,ANAND SHANKAR RAJA M,MARY RANI THOMAS,MUTHU RUBEN V,VINNARASI B
Title of Article Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL UGC No 46665
Date of Publication 01-Feb-2018
20 Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

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Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,ANSON K J,ANAND SHANKAR RAJA M,MARY RANI THOMAS,VINNARASI B,MUTHU RUBEN V
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL UGC No 46665
Date of Publication 01-Feb-2018
21 Social Media Marketing And Ghost Shopping Approach; A New Business Tool International Journal of Mechanical Engineering and Technology (IJMET) 01-Jan-2018 09 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,PREETHI SARAH JP
Title of Article Social Media Marketing And Ghost Shopping Approach; A New Business Tool
Name of Journal International Journal of Mechanical Engineering and Technology (IJMET)
Volume No 09
Issue No 01
Page No
URL https://www.scopus.com/sourceid/21100808402
Date of Publication 01-Jan-2018
22 Efficacy of Leadership Ethics as a Tool for Developing Capabilities: A Study on MBA Students Perspectives International Journal of Pure and Applied Management Sciences (IJOPAMS) 25-Dec-2017 03 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,SHUBHAM GOEL,PREETHI SARAH JP
Title of Article Efficacy of Leadership Ethics as a Tool for Developing Capabilities: A Study on MBA Students Perspectives
Name of Journal International Journal of Pure and Applied Management Sciences (IJOPAMS)
Volume No 03
Issue No 01
Page No
URL http://ijopaar.org/index.php#
Date of Publication 25-Dec-2017
23 Street Vendors: The Informal Entrepreneurs - An Analysis on Realization of Their Goals and the Consequences in Their Livelihood International Journal of Pure and Applied Management Sciences 20-Dec-2017 03 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,FLOREENE MARY LALOO
Title of Article Street Vendors: The Informal Entrepreneurs - An Analysis on Realization of Their Goals and the Consequences in Their Livelihood
Name of Journal International Journal of Pure and Applied Management Sciences
Volume No 03
Issue No 01
Page No
URL http://ijopaar.org/index.php#
Date of Publication 20-Dec-2017
24 Impact of Emotional Intelligence and motivation on job satisfaction among mystery shoppers Ushus Journal of Business Management 15-Nov-2017 16 / 02 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article Impact of Emotional Intelligence and motivation on job satisfaction among mystery shoppers
Name of Journal Ushus Journal of Business Management
Volume No 16
Issue No 02
Page No
URL http://journals.christuniversity.in/index.php/ushus/article/view/1660
Date of Publication 15-Nov-2017
25 A case study analysis using mystery shopping in the retail sector International Journal of Recent Scientific Research (IJRSR) 15-Sep-2017 08 / 09 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Article A case study analysis using mystery shopping in the retail sector
Name of Journal International Journal of Recent Scientific Research (IJRSR)
Volume No 08
Issue No 09
Page No
URL http://recentscientific.com/welcome-ijrsr
Date of Publication 15-Sep-2017
26 Job satisfaction of sales representatives in paramedical industry in the city of Chennai International journal of paramedical research and review 15-Jun-2016 02 / 38 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,TAMILARASI
Title of Article Job satisfaction of sales representatives in paramedical industry in the city of Chennai
Name of Journal International journal of paramedical research and review
Volume No 02
Issue No 38
Page No
URL https://www.scopus.com/sourceid/19700188319
Date of Publication 15-Jun-2016
27 Office Management Challenge Using Mystery Shopping International Journal of Commerce, Business and Management 12-Nov-2015 04 / 01 /

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Category
Sole Authored /Co Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,R. ANGAYARKANNI PRAKASH
Title of Article Office Management Challenge Using Mystery Shopping
Name of Journal International Journal of Commerce, Business and Management
Volume No 04
Issue No 01
Page No
URL http://www.iracst.org/ijcbm/indexing.htm
Date of Publication 12-Nov-2015
Sl.No. Title URL Subject Month Year
1 Perks of being a mystery shopper http://www.marketexpress.in/2021/04/perks-of-being-a-mystery-shopper.html#:~:text=Mystery%20shopping%20can%20be%20a,or%20concert%2C%20amusement%20parks%20etc. Commerce and Management
2 Perks of being a mystery shopper https://anandshankarraja.wordpress.com/2019/07/09/perks-of-being-a-mystery-shopper/ Marketing Research
3 The charming beauty of Mamallapuram beach by Anand Shankar Raja and Niranjan. http://anandshankarrajabbm.blogspot.in/2017/06/the-charming-beauty-of-mamallapuram.html Travel and experience
4 Mystery shoppers the silent ghosts measuring customer satisfaction and loyalty http://mysteryshoppersanand.blogspot.in/2017/06/mystery-shoppers-silent-ghosts.html Services Marketing
5 MYSTERY SHOPPING AND MARKETING RESEARCH http://anandshankarrajabbm.blogspot.in/2017/ Marketing/ Services marketing
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Reference book Review of Literature (Tips and Techniques for Beginners) Review of Literature (Tips and Techniques for Beginners) 978-93-86388-44-5 Dec 2020

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Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) ANAND SHANKAR RAJA M,UMA V R,JOSEPH VARGHESE
Title of Book Review of Literature (Tips and Techniques for Beginners)
Title of Book/Chapter/Article/Case Study) Review of Literature (Tips and Techniques for Beginners)
Month/Year Dec/2020
ISBN 978-93-86388-44-5
Pages 1 - 179
Publishing Company/Institution Jupiter Publications Consortium India
Level National publisher
2 Reference book The Mystery Shopping Mantra (A Complete Mystery Shopping Guide) The Mystery Shopping Mantra (A Complete Mystery Shopping Guide) 979-8566871950 Nov 2020

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Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Book The Mystery Shopping Mantra (A Complete Mystery Shopping Guide)
Title of Book/Chapter/Article/Case Study) The Mystery Shopping Mantra (A Complete Mystery Shopping Guide)
Month/Year Nov/2020
ISBN 979-8566871950
Pages 1 - 396
Publishing Company/Institution Amazon.com
Level International publisher
3 Reference book It is all about our understanding It is all about our understanding 9781387605583 Feb 2018

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Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Sole Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Book It is all about our understanding
Title of Book/Chapter/Article/Case Study) It is all about our understanding
Month/Year Feb/2018
ISBN 9781387605583
Pages 1 - 48
Publishing Company/Institution LULU Publishing unit
Level Regional publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Conference Proceedings Harmonizing Customer Service through Mystery Shopping ISBN-13: 978-0-87757-008-0 Aug 2020

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Book Bridging Gaps: Marketing in an Age of Disruption
Title of Book/Chapter/Article/Case Study) Harmonizing Customer Service through Mystery Shopping
Month/Year Aug/2020
ISBN ISBN-13: 978-0-87757-008-0
Pages 955 - 966
Publishing Company/Institution American Marketing Association
Level International publisher
2 Conference Proceedings Mystery shopping for transparent banking practices 81-86520-27-9 Sep 2016

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,DR R ANGAYARKANNI,DR D RAMANI
Title of Book SUSTAINABILITY FOR BUSINESS INITIATIVES, IDEAS AND CHALLENGES
Title of Book/Chapter/Article/Case Study) Mystery shopping for transparent banking practices
Month/Year Sep/2016
ISBN 81-86520-27-9
Pages 273 - 282
Publishing Company/Institution MOTHER TERESA WOMEN'S UNIVERSITY PRESS
Level National publisher
3 Conference Proceedings Analysis on the health consequences due to the consumption of ca-fine contained energy drinks in the city of Chennai 9788-1930-23488 Sep 2015

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,DR. P. UMA
Title of Book Indian World Class Manufacturing- The Road Ahead
Title of Book/Chapter/Article/Case Study) Analysis on the health consequences due to the consumption of ca-fine contained energy drinks in the city of Chennai
Month/Year Sep/2015
ISBN 9788-1930-23488
Pages 106 - 110
Publishing Company/Institution world literature books centre and publisher pvt. L
Level National publisher
4 Conference Proceedings Mystery shopping and Knowledge Management; contribution towards strategic planning; A conceptual framework Jan 2015

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Sole Authored
Author Name (s) ANAND SHANKAR RAJA M
Title of Book Research Day Abstracts Books of SRM University
Title of Book/Chapter/Article/Case Study) Mystery shopping and Knowledge Management; contribution towards strategic planning; A conceptual framework
Month/Year Jan/2015
ISBN
Pages 154 - 157
Publishing Company/Institution Green pearl publications Chennai
Level National publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology 04/12/2020 Nandha Engineering College, Erode, Tamil Nadu International
2 Conference Participant International Conference on Redefining Human Resource & Marketing Management Perspectives 28/02/2020 Jain Deemed to be University, Bangalore, School of Commerce International
3 Conference Co-presenter First PAN IIT International Management Conference-2018 30/11/2018 Christ University National
4 Conference Presenter Emerging issues in global business research and management practices Cognitive marketing and purchase decision with reference to pop-up and banner advertisement 16/11/2018 Christ University National
5 Conference Presenter Emerging Issues In Global Business Research and Management Cognitive Marketing and Purchase Decision With Reference To Pop-up and Banner Advertisement 16/11/2018 Kirori Mal College University of Delhi National
6 Conference Presenter Jyoti Summit 2018-The Digital World Reaching the society and spreading awareness on digitized services using a service learning approach 27/09/2018 Christ University National
7 Conference Co-presenter Disruptions in Indian Business Environment - Challenges and Opportunities 17/02/2018 St. Joseph's Evening College National
8 Conference Presenter International Conference on REFORMS IN THE GLOBALIZED ERA: NEW VISTAS Role of mystery shopper in retail industry with reference to the city of Chennai 17/02/2017 Patrician college of Arts and Science, Chennai International
9 Conference Presenter Environmental sustainability Home waste management for healthy life and self business intention 14/10/2016 AET College affliated to Periyar University National
10 Seminar Presenter UGC Sponsored International Seminar on Emerging Trends in Business Excellence Business excellence using mystery shopping; a study on problems faced by Aqua bubble top distribution dealers in Chennai 16/09/2016 University of Madras International
11 Conference Presenter Sustainability for business, initiatives, ideas and challenges Mystery shopping for sustainable and transparent banking practices 01/09/2016 MOTHER TERESA UNIVERSITY International
12 Conference Presenter CONFERENCE ON BRAND MANAGEMENT(CBM) Brands are status symbols understanding reality using mystery shoppers/Abstract Indexed in EMERALD INSIGHT 16/04/2016 INDIAN INSTITUTE OF TECHNOLOGY International
13 Conference Presenter Business Research-Exploring service sectors Measures to be taken for better child health care services with special references to PHC centers, Coimbatore 29/09/2015 SRM University International
14 Seminar Presenter Prospects and challenges of women entrepreneurship/ UGC SPONSORED Gender discrimination in entrepreneurship A conceptual frame work 12/03/2015 THE HINDU COLLEGE National
15 Conference Presenter Indian world-class manufacturing the road ahead An empirical analysis on the health consequences due to the consumption of Cafine contained energy drinks with special reference to the city of Chennai 10/03/2015 FATHIMA COLLEGE Autonomous National
16 Seminar Presenter Emerging tends in global and Indian Financial Markets Silent observation for regulating banking issues 06/02/2015 Hindustan college of arts and science International
17 Conference Presenter National conference Mystery shopping to monitor environmental practices for better health, wealth and peace 22/01/2015 Guru Shree Shantivijay college for women National
18 Seminar Presenter Financial strategies for sustainable developement OPTIMUM CAPITAL STRUCTURE FOR VALUE CREATION WITH REFERENCE TO ACC CEMENTS Ltd 20/09/2014 Valliammal college for women Chennai National
19 Conference Presenter HUMAN RESOURCE EXCELLENCE KNOWLEDGE MANAGEMENT IN EDUCATIONAL INSTITUTIONS 27/08/2014 SRM University International
20 Conference Presenter International conference on changing corporate environment Application of Human Capital Management and Knowledge Management in educational institutions. 20/08/2014 Mohammed Sathak College of Arts and Science International
21 Conference Presenter Globalization and consumers/issues and challenges by Center for consumer studies, Indian Institute of public administration New Delhi, sponsored by Department of consumer affairs, Government of India Ethics of CSR 22/07/2011 Bharathiar University International
22 Conference Presenter Challenges and issues in services marketing Tourism services, Transportation services and Telecommunication services a conceptual framework 17/03/2011 SNR College of Arts and Science National
23 Seminar Presenter UGC SPONSORED National Seminar on status of human rights and democracy in industries Human rights (Labour welfare) measures in Tamil Nadu selected plastic firms 11/02/2011 Christ University National
24 Conference Presenter Metamorphosis in modern management METAMORPHOSIS IN HUMAN RESOURCE MANAGEMENT 10/12/2010 SNS College of arts and science National
25 Conference Presenter Service sector-Strategies to Win Global Competition IT and Multimedia issues and challenges 10/11/2010 Bharathiar University International
26 Seminar Presenter National Level seminar on Risk Management Risk Management in Marketing field 08/10/2010 Karpagam University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 "COVID-19 and students perception about MOOCs" A case of Indian Higher Educational Institutions" Virtual Mini Conference 2021 11/03/2021 University of Cincinnati
2 Rapporteur in International Conference on Changing Business Landscape (ICCBL 2019) ANAND SHANKAR RAJA MANIVANNAN 07/02/2019 CHRIST
3 FPDP Talk on Mystery shoppers and mystery shopping a detailed explanation FPDP 07/07/2017 Christ University
4 How to publish in SCOPUS indexed journals Talk on Research & Publication 02/06/2017 Christ University
Sl.No. Title Genre Producer Copyrights
1 An Introduction to Mystery Shopping Marketing Research Self Nil
2 E-content (research) on "Literature review writing" Research Self
3 E-Content (simple way to write literature review) Research self
4 The art of abstraction, mind-mapping and framing suitable research questions Research YouTube
Sl.No. Title Guide Name Institution Month Year
1 Enhancing Job satisfaction through motivation and Emotional Intelligence; A study among mystery shoppers in Chennai DR.R.Angayarkanni SRM University
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,DR UMA VR ,DR ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) ANAND SHANKAR RAJA M,ANAND SHANKAR RAJA M,DR UMA VR ,DR ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 17-Sep-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number Application No.202041040245 A
Patent Number 202041040245 A
Field of Invention Learning and Education
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Covid-19 Data Visualization Using Python Coursera (Coursera Project Network) International 20/10/2020
2 Understanding Research Methods Coursera (University of London) International 15/10/2020
3 Impact of Covid-19 on Cost Behaviour in Hospitals Amity University National 25/09/2020
4 FDP On Business Research Skills for Career Development and Nation Building Amity University National 15/09/2020
5 Psychological First Aid Coursera (Johns Hopkins) International 15/09/2020
6 Introduction to Artificial Intelligence Coursera (IBM) International 01/09/2020
7 Application of research in social sciences SRM University Chennai, Department of Commerce National 06/07/2020
8 Online FDP on Literature Review & Rationalization of Research Methods Christ University Bangalore, Department of Commerce National 02/07/2020
9 An Introduction to Consumer Neuroscience & Neuromarketing Coorsera (CBS) International 01/06/2020
10 Managing Employee Compensation Coursera (University of Minnesota) International 01/06/2020
11 Procrastination to execution Jayawant Institute of Management Studies Pune National 26/05/2020
12 Management Development Program on HR Virtual Learning (Online Mode) Sharadha University National 06/05/2020
13 Introduction to Big Data Coursera (UC San Degio) International 01/05/2020
14 An Introduction to Consumer Neuroscience & Neuromarketing Coursera (Copenhagen Business School) International 01/05/2020
15 Marketing in a Digital World Illinois University (Coursera) International 01/05/2020
16 COVID-19: What You Need to Know (CME Eligible) Coursera (Osmosis) International 15/04/2020
17 Learning to Teach Online Coursera (University of Sydney) International 15/04/2020
18 Gender and Sexuality: Diversity and Inclusion in the Workplace Coursera (University of Pittaburg) International 13/04/2020
19 How to write an effective research paper Udemy Online Learning Platform International 25/03/2020
20 Advanced Training in Master Tableau Udemy Online Learning Platform International 02/01/2020
21 National Level MDP (Data Analysis Through SPSS) JAIN UNIVERSITY National 09/05/2019
22 Intensive Workshop On case Teaching, Writing and Research CHRIST INSTITUTE OF MANAGEMENT, LAVASA PUNE Institutional 12/01/2019
23 Integration of Rubric in Google Classroom Christ University (Media studies and IT services) Institutional 28/11/2018
24 FDP on SEM (Structural Equation Modelling) Center for Advanced Research and Training (CART) Institutional 10/09/2018
25 Faculty Development Program (FDP) on Structural Equation Modelling using AMOS Centre for Advanced Research and Training CART Institutional 10/09/2018
26 QIP on Frontier Areas In Commerce Academic Staff College CHRIST University 21/05/2018
27 two days hands on experience training on SPSS and AMOS Dr. Ravanan/HOD-Statistics/ Presidency College Chennai Institutional 12/05/2016
28 Advanced statistical data analysis using SPSS and AMOS PRIMAX FOUNDATION Regional 26/03/2016
29 ACADEMIC AND EXPOSITORY WRITING FOR PUBLICATION AND RESEARCH SRM SCHOOL OF TEACHER EDUCATION Institutional 19/03/2016
30 Research methods and data analysis SPSS Department of Microbiology and Mathematics Regional 18/03/2016
31 FACULTY DEVELOPMENT PROGRAM-RESEARCH METHODOLOGY CRESCENT BUSINESS SCHOOL National 04/05/2015
32 Application of statistical tools (SPSS) Basics Department of Commerce/Vidhya Sagar institutions Regional 31/01/2015
33 INNOVATION IN BUSINESS & NEW VENTURE CREATION IPA-INTERNATIONAL PROFESSIONAL ASSOCIATION National 29/01/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 GOLD MEDAL (BEST RESEARCH PAPER) Research Day celebration (SRM University) Paper presented and also published in SCOPUS/ INTERNATIONAL SCIENCE PRESS SRM INSTITUTIONS 29 February 2016
2 Certificate of Appointment in the Editorial Board Advisory Committee, ESN -International Journal of Economics, Finance and Social Science ESN Publications 01 January 2019
3 Editorial Board (Reviewer) for SCOPUS/ABDC Journal Nominated as one of the editorial review board members for a SCOPUS and ABDC indexed journal Academy of Strategic Management Journal (ASMJ) 22 October 2019
4 Tableau Advanced Training certificate Udemy 17 January 2020
5 Board of Studies Member for Business Administration of PSG College of Arts and Science Board of Studies Member for Business Administration of PSG College of Arts and Science (Representation as an Alumni of the Department of Management Sciences) PSG College of Arts and Science 03 February 2020
6 Indian Commerce Association (Life Time Member) The Indian Commerce Association (ICA)? was founded as the oldest professional body in 1947, the year of national independence Indian Commerce Association 05 March 2020

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