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Dr UMA V R

MCom, MPhil, PhD
ASSOCIATE PROFESSOR

COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Improved DHOA-Fuzzy Based Load Scheduling in IoT Cloud Environment Computers, Materials & Continua 03-Jan-2022 71 / 2 / 4101-4114

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,R RAJ, JOSHUA SAMUEL,V ILANGO,PRINCE THOMAS, FAHD N AL-WESABI, RADWA MARZOUK,ANWER MUSTAFA HILAL
Title of Article Improved DHOA-Fuzzy Based Load Scheduling in IoT Cloud Environment
Name of Journal Computers, Materials & Continua
Volume No 71
Issue No 2
Page No 4101-4114
URL https://www.techscience.com/journal/cmc
Indexing Agency Web of Science and Scopus
Date of Publication 03-Jan-2022
2 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology (IJEAT) 30-Aug-2019 8 / 6 / 5056-5061

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,GIRISH KUMAR
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology (IJEAT)
Volume No 8
Issue No 6
Page No 5056-5061
URL https://www.scopus.com/sourceid/21100899502
Indexing Agency Scopus
Date of Publication 30-Aug-2019
3 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology 25-Aug-2019 8 / 6 / 5056-5061

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GIRISH KUMAR,UMA V R
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology
Volume No 8
Issue No 6
Page No 5056-5061
URL https://www.scopus.com/sourceid/21100899502
Indexing Agency Scopus
Date of Publication 25-Aug-2019
4 Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh International Journal of Applied Business and Economic Research 01-Dec-2017 15 / 22 / 593-602

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,HONEY GUPTA,JAWAHAR KUMAR
Title of Article Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh
Name of Journal International Journal of Applied Business and Economic Research
Volume No 15
Issue No 22
Page No 593-602
URL https://www.scopus.com/sourceid/21100218545
Indexing Agency Scopus
Date of Publication 01-Dec-2017
5 Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests Indian Journal of Marketing 27-Feb-2013 43 / 8 / 46-64

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R
Title of Article Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests
Name of Journal Indian Journal of Marketing
Volume No 43
Issue No 8
Page No 46-64
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 27-Feb-2013
6 An empirical analysis to study the influence of behavioral pattern of men on formal shoes International Journal of Management 20-Feb-2013 3 / 3 / 72-91

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R
Title of Article An empirical analysis to study the influence of behavioral pattern of men on formal shoes
Name of Journal International Journal of Management
Volume No 3
Issue No 3
Page No 72-91
URL https://www.scopus.com/sourceid/21100945713
Indexing Agency Scopus
Date of Publication 20-Feb-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 2022 IEEE Sponsored Second International Conference on Advances in Electrical, Computing, Communications and Sustainable Technologies (ICAECT 2022) Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product 21/04/2022 Shri Shankaracharya Technical Campus (SSTC), Bhilai, Chhattisgarh, India International
2 Conference Presenter Two Day Virtual International Conference on ?Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship" Online Gaming on Psychological Well-Being of Youths and Millennials: In the Light if COVID 19 17/02/2022 Shri Krishnaswamy College for Women, Chennai International
3 Conference Co-presenter AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology 04/12/2020 Nandha Engineering College, Erode, Tamil Nadu International
4 Conference Presenter International Conference on Future of Work, work force and work place Ayyamittu Unn, A case study on zero food waste through Community Refrigerator 13/01/2020 Weligkar Institute of Management Development and Research International
5 Conference Presenter International Conference on Computational Modelling, Simulation and Optimization An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market 27/06/2019 Innovative Research Foundation International
6 Conference Presenter Alliance Management Studies International Conference Ascertaining the Key Omnichannel Retail Capability Priority for Typical Formats in the Context of Indian Organized Retailers 11/04/2019 Alliance University International
7 Conference Co-presenter International Conference on Changing Business Landscape (ICCBL 2019) 06/02/2019 Christ University International
8 Conference Presenter International Conference on Changing Business Landscape Reinforcing Retail Customer Experience in the Omnichannel World 06/02/2019 Christ University International
9 Conference Presenter 30th AIMS Annual Management Education Convention 2018 Occurrence of Illness Episodes 30/08/2018 Christ University International
10 Conference Co-presenter TRENDS 28/04/2018 New Horizon College, Bangalore National
11 Conference Co-presenter International Conference The Relationship between Enterprise risk Management and Firm Value - An Analysis using Panel Data Approach 01/03/2018 Mount CArme College, Bagalore, Binary University, Malaysia and ISDC and TCS International
12 Symposium Panelist Panel Discussion on Issues and Challenges in Health Insurance: the Road Ahead 20/12/2017 Christ University Institutional
13 Conference Presenter Sustaining a Competitive Edge in the Changing Global Senariio: Challenges, Practices & Innovations The Determinants of Firm Value from Enterprise Risk Management Perspective: A Conceptual Framework 07/02/2017 Christ University International
14 Seminar Keynote Speaker National Seminar on Viral Marketing of Financial Services Viral Marketing in Financial Services 05/01/2017 Sri Krishna Arts and Science College, Coimbatore, National
15 Conference Presenter Application of Psychographics in the preference for footwear by the youth in Bengaluru - Empirical Analysis - Christ University National
16 Conference Presenter The Impact of Psychographics on the Footwear purchase of Youth: Implications for the manufacturers to reposition their products - Christ University International
17 Participant Thinking Paradigms in Education - Centre for Education beyond Curriculum (CEDBEC) Institutional
18 Seminar Presenter Retail Talk - Christ University National
19 Participant FDP on Corporate Governance - Institute of Management, Christ University National
20 Participant "Challenges and Opportunities of Social Media for - P.G. & Research Department of Commerce, Voorhees College, Vellore National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Systematic Review of Literature Rationalization of Research Design 16/03/2020 Christ University
2 Procedure for Conduct of Ph D Programme, Role of Supervisors, Writing a Publishable article FDP 18/10/2019 CHRIST University - Lavasa Campus, Pune
3 Systematic Review of Research Articles Quality Improvement Programme 22/05/2019 Department of Commerce, CHRIST (Deemed to be University)
4 Inaugural Address RHAPSODY Intercollegiate Meet 30/01/2018 PKR Arts College for Women
5 Impact of Social media in Business Processes and Development National Seminar on Challenges and Opportunities of Social Media for Personal Life and Business 19/02/2016 P.G.& Research Department of Commerce, Voorhees College, Vellore
6 Perceiving Growth through Rupee Volatility Panel Discussion - Christ University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A COMPREHENSIVE STUDY ON MARKET CHARACTERISTICS, CONSUMER BEHAVIOR AND COMPETITION IN THE INDIAN RETAIL FOOTWEAR INDUSTRY Dr M I Saifil Ali BHARATHIAR UNIVERSITY, COIMBATORE 8 November, 2013
Sl.No. Title Name of Student Institution Month Year
1 A comparative study on customer's expectations and perceptions on credit card services in old and new generation banks Cheryl Shais Pellisary Christ University May 2013
2 A comprehensive study on the consumer preferences towards online marketing in consumer goods Tejashwini G Christ University May 2012
3 A study on Bancassurance on the performance of banks with specific reference to the Life insurance sector Shruthi Jose Christ University May 2014
4 Online banking and its impact on the Indian Banking Scenario Sheril Michael Almeida Madurai Kamaraj University
5 A STUDY ON THE MIDDLE INCOME CONSUMERS' ATTITUDE TOWARDS MODERN RETAIL OUTLETS Deepa Christ University May 2017
6 Factors affecting brand preferences of consumer durables among the rural and semi urban population Honey Gupta Christ University May 2018
7 The Determinants of Firm Value - Evidence from Enterprise Risk Management Perspective Anju K J Christ University September 2015
8 THE DETERMINANTS OF FIRM VALUE: EVIDENCE FROM ENTERPRISE RISK MANAGEMENT PERSPECTIVE Anju K J Christ University November 2015
9 Vajpayee Arogyashree and Rajiv Arogya Bhagya schemes: Level of awareness and its utilization in Karnataka. JANNATH UL FIRDOSE Christ University June 2018
10 Investment Decisions: Behavioural Biases in selected less volatile asset classes Aneesha K Shaji Christ University December 2017
11 Investment Decisions: Behavioral Biases in Selected Less Volatile Asset Classes Aneesha K Shaji Christ University December 2017
12 CONSUMER ETHNOCENTRIC TENDENCIES AND CORPORATE GLOCALISATION STRATEGIES: POST JALLIKATTU PROTESTS IN TAMILNADU KRISHNA PRASATH S Christ University December 2018
13 "The Influence of Cues in Habit Based Reinforcement of Consumer Purchase Decision. " Ashish G Wilson Christ University June 2019
14 Problems and challenges faced by farmers in agricultural insurance Shiva T Christ University June 2019
15 A STUDY ON DEVELOPING A NEW INSURANCE PRODUCT TO COVER THE PERMANENT ILLNESS CAUSED BY PRETERM BIRTH Hemanth Angadi Christ University September 2019
16 Impact of social entrepreneurs on gen z in creating a sustainable future: a study with reference to Bengaluru city' Sarayu Sudhindra Christ University June 2020
17 Key Factors Elevating Omni-Channel Retail Experience: A Study of Critical Capability Dimensions GIRISH K Christ University September 2020
18 The Role of Internal Control and Firm-Specific Characteristics on Firm Value ANJU K J Christ University November 2019
19 Investment Decisions: Behavioral Biases in Selected Less Volatile Asset Classes ANEESHA K SHAJI Christ University December 2017
Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING UMA V R,V ILANGO,ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,V ILANGO,ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 02-Oct-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number 40/2020
Patent Number 202041040245 A
Field of Invention Sustainable Goals
2 A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE UMA V R 30-Sep-2019

Additional information

Title of Invention A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date
Application/Filing Date 30-Sep-2019
IPC Number
Publication Number 201941039390 A
Patent Number 201941039390 A
Field of Invention EN
3 A UNIQUE MODEL FOR DETECTION OF HEALTH INSURANCE FRAUD WHILE IMPROVING UX USING UI BASED ON EMOTION CUE UMA V R 30-Sep-2019

Additional information

Title of Invention A UNIQUE MODEL FOR DETECTION OF HEALTH INSURANCE FRAUD WHILE IMPROVING UX USING UI BASED ON EMOTION CUE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date
Application/Filing Date 30-Sep-2019
IPC Number
Publication Number 201941039391 A
Patent Number 201941039391 A
Field of Invention EN
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Consumers' Footwear Preferences: A study with special reference to Bata India Ltd., Liberty, Lee Cooper and Tommy Hilfiger V R Uma Christ University Internal
2 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers V R Uma and Kavitha Jayakumar Christ University Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
1 Excel Skills for Business Essentials Coursera International Participant 10/04/2020
2 Learning to teach online Coursera International Participant 10/04/2020
3 Marketing Analytics Coursera International Participant 02/04/2020
4 Research and Technology in Commerce Academic Staff College Participant & Presenter 27/10/2017
5 Research and Publication Academic Staff College, Christ University Institutional - 23/09/2016
6 New Dimensions in Research Academic Staff College, Christ University Institutional - 23/05/2016
7 Paradigms in Research Centre for Research, Christ University Institutional - 30/09/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

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