Faculty

Profile

Dr UMA V R

MCom, MPhil, PhD
ASSOCIATE PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathiar University 2013
Others DISM Aptech Computer Education 2012
MPhil MPhil Pondicherry University 1995
PG MCom Pondicherry University 1994
Degree BCS Pondicherry University 1992
Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Overt Dependence of Health Insurance Industry on the Health Care Sector Asian Academy of Management Journal 28-Dec-2021 26 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,V ILANGO
Title of Article Overt Dependence of Health Insurance Industry on the Health Care Sector
Name of Journal Asian Academy of Management Journal
Volume No 26
Issue No 1
Page No
URL https://ejournal.usm.my/aamj
Date of Publication 28-Dec-2021
2 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology (IJEAT) 30-Aug-2019 8 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,GIRISH KUMAR,UMA V R
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology (IJEAT)
Volume No 8
Issue No 6
Page No
URL https://www.scopus.com/sourceid/21100899502
Date of Publication 30-Aug-2019
3 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology 25-Aug-2019 8 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GIRISH KUMAR,UMA V R
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology
Volume No 8
Issue No 6
Page No
URL https://www.scopus.com/sourceid/21100899502
Date of Publication 25-Aug-2019
4 Reinforcing Retail Customer Experience in the Omni Channel World International Journal of Management 03-May-2019 7 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) GIRISH KUMAR,UMA V R
Title of Article Reinforcing Retail Customer Experience in the Omni Channel World
Name of Journal International Journal of Management
Volume No 7
Issue No 1
Page No
URL https://ijm.mercglobal.org/abstractm448.html
Date of Publication 03-May-2019
5 Determinants of Debt-Equity ratio in top FMCG companies International Journal of Management Technology and Engineering 13-Feb-2019 IX / II /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,JANAGANANTHINI M
Title of Article Determinants of Debt-Equity ratio in top FMCG companies
Name of Journal International Journal of Management Technology and Engineering
Volume No IX
Issue No II
Page No
URL UGC No 45550
Date of Publication 13-Feb-2019
6 Gender specific switching behaviour International Journal of Social Science and Economic Research 30-Jan-2019 4 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,JINI ABRAHAM,OM SHANKAR
Title of Article Gender specific switching behaviour
Name of Journal International Journal of Social Science and Economic Research
Volume No 4
Issue No 1
Page No
URL UGC No 63200
Date of Publication 30-Jan-2019
7 The Winner in the Battle of Health Insurance Penetration: India or China Asian Journal of Management 02-Jun-2018 9 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,ROSELIN FRANCIS
Title of Article The Winner in the Battle of Health Insurance Penetration: India or China
Name of Journal Asian Journal of Management
Volume No 9
Issue No 4
Page No
URL http://www.indianjournals.com/ijor.aspx?target=ijor:ajm&volume=9&issue=1&article=067
Date of Publication 02-Jun-2018
8 Index of Insurance Frauds The Journal of Insurance Institute of India 15-May-2018 V / IV /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,DONA ANN SEBASTIAN
Title of Article Index of Insurance Frauds
Name of Journal The Journal of Insurance Institute of India
Volume No V
Issue No IV
Page No
URL
Date of Publication 15-May-2018
9 Cash-Based to Cash-Less-Fintech is here to Stay Asian Journal of Research in Banking and Finance 11-Apr-2018 8 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) SIVAKUMAR S,ARUNA P,RATCHANA R,UMA V R,SHUBHASHREE P K ACHARYA
Title of Article Cash-Based to Cash-Less-Fintech is here to Stay
Name of Journal Asian Journal of Research in Banking and Finance
Volume No 8
Issue No 4
Page No
URL http://www.aijsh.com/journalist/item/33-asian-journal-of-research-in-banking-and-finance
Date of Publication 11-Apr-2018
10 The Determinants of Firm Value From Enterprise Risk Management Perspective : A Conceptual Model Journal of Management Research 31-Dec-2017 17 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANJU K J,UMA V R
Title of Article The Determinants of Firm Value From Enterprise Risk Management Perspective : A Conceptual Model
Name of Journal Journal of Management Research
Volume No 17
Issue No 4
Page No
URL -
Date of Publication 31-Dec-2017
11 Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh International Journal of Applied Business and Economic Research 01-Dec-2017 15 / 22 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,HONEY GUPTA,JAWAHAR KUMAR
Title of Article Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh
Name of Journal International Journal of Applied Business and Economic Research
Volume No 15
Issue No 22
Page No
URL https://www.scopus.com/sourceid/21100218545
Date of Publication 01-Dec-2017
12 Factors Affecting Brand Preferences of Refrigerator Among the Rural and Semi Urban Population FOCUS: International Journal of Management 31-Oct-2017 13 / - /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,HONEY GUPTA
Title of Article Factors Affecting Brand Preferences of Refrigerator Among the Rural and Semi Urban Population
Name of Journal FOCUS: International Journal of Management
Volume No 13
Issue No -
Page No
URL -
Date of Publication 31-Oct-2017
13 A preferential study on investment in physical gold and investment in E Gold with special reference to Mangalore International Journal of Research in Computer Applications and Management 25-May-2016 6 / 5 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article A preferential study on investment in physical gold and investment in E Gold with special reference to Mangalore
Name of Journal International Journal of Research in Computer Applications and Management
Volume No 6
Issue No 5
Page No
URL http://ijrcm.org.in/
Date of Publication 25-May-2016
14 Why do men prefer to purchase formal shoes From branded outlets? International journal of marketing and technology 10-Feb-2015 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) V R UMA
Title of Article Why do men prefer to purchase formal shoes From branded outlets?
Name of Journal International journal of marketing and technology
Volume No 5
Issue No 2
Page No
URL http://www.ijmra.us
Date of Publication 10-Feb-2015
15 Emerging Lifestyle of Women and its impact on the footwear purchase International Journal of Research in Commerce, Economics and Management 28-Feb-2013 2 / 7 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article Emerging Lifestyle of Women and its impact on the footwear purchase
Name of Journal International Journal of Research in Commerce, Economics and Management
Volume No 2
Issue No 7
Page No
URL www.ijrcm.org,in
Date of Publication 28-Feb-2013
16 An Empirical analysis on the expectation of women on formal shoes in accordance to their behavior SS International Journal of Economics and Management 28-Feb-2013 2 / 6 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article An Empirical analysis on the expectation of women on formal shoes in accordance to their behavior
Name of Journal SS International Journal of Economics and Management
Volume No 2
Issue No 6
Page No
URL UGC No 46558
Date of Publication 28-Feb-2013
17 Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests Indian Journal of Marketing 27-Feb-2013 43 / 8 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests
Name of Journal Indian Journal of Marketing
Volume No 43
Issue No 8
Page No
URL https://www.scopus.com/sourceid/21100241711
Date of Publication 27-Feb-2013
18 An empirical analysis to study the influence of behavioral pattern of men on formal shoes International Journal of Management 20-Feb-2013 3 / 3 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article An empirical analysis to study the influence of behavioral pattern of men on formal shoes
Name of Journal International Journal of Management
Volume No 3
Issue No 3
Page No
URL https://www.scopus.com/sourceid/21100945713
Date of Publication 20-Feb-2013
19 Examining the relationship between the behavior of men and their exclusive preference towards casual shoes International Journal of Sales and Marketing Management Research and Development 18-Feb-2013 2 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article Examining the relationship between the behavior of men and their exclusive preference towards casual shoes
Name of Journal International Journal of Sales and Marketing Management Research and Development
Volume No 2
Issue No 4
Page No
URL http://www.tjrpc.org
Date of Publication 18-Feb-2013
20 Preference for Footwear: Application of Psycho graphics Crescent Journal of Business 06-Feb-2013 1 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R,M I SAIFIL ALI
Title of Article Preference for Footwear: Application of Psycho graphics
Name of Journal Crescent Journal of Business
Volume No 1
Issue No 1
Page No
URL
Date of Publication 06-Feb-2013
21 Retention Strategies USHUS 29-Feb-2012 5 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) UMA V R,UMA V R
Title of Article Retention Strategies
Name of Journal USHUS
Volume No 5
Issue No 2
Page No
URL
Date of Publication 29-Feb-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
1 Reference book Review of Literature (Tips and Techniques for Beginners) Review of Literature (Tips and Techniques for Beginners) 978-93-86388-44-5 Dec 2020

Additional information

Type of Book Reference book
Type of Work Book
Sole Authored/Co Authored Co-Authored
Author Name (s) ANAND SHANKAR RAJA M,UMA V R,JOSEPH VARGHESE
Title of Book Review of Literature (Tips and Techniques for Beginners)
Title of Book/Chapter/Article/Case Study) Review of Literature (Tips and Techniques for Beginners)
Month/Year Dec/2020
ISBN 978-93-86388-44-5
Pages 1 - 179
Publishing Company/Institution Jupiter Publications Consortium India
Level National publisher
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Co-presenter AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology 04/12/2020 Nandha Engineering College, Erode, Tamil Nadu International
2 Conference Presenter International Conference on Future of Work, work force and work place Ayyamittu Unn, A case study on zero food waste through Community Refrigerator 13/01/2020 Weligkar Institute of Management Development and Research International
3 Conference Presenter International Conference on Computational Modelling, Simulation and Optimization An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market 27/06/2019 Innovative Research Foundation International
4 Conference Presenter Alliance Management Studies International Conference Ascertaining the Key Omnichannel Retail Capability Priority for Typical Formats in the Context of Indian Organized Retailers 11/04/2019 Alliance University International
5 Conference Co-presenter International Conference on Changing Business Landscape (ICCBL 2019) 06/02/2019 Christ University International
6 Conference Presenter International Conference on Changing Business Landscape Reinforcing Retail Customer Experience in the Omnichannel World 06/02/2019 Christ University International
7 Conference Presenter 30th AIMS Annual Management Education Convention 2018 Occurrence of Illness Episodes 30/08/2018 Christ University International
8 Conference Co-presenter TRENDS 28/04/2018 New Horizon College, Bangalore National
9 Conference Co-presenter International Conference The Relationship between Enterprise risk Management and Firm Value - An Analysis using Panel Data Approach 01/03/2018 Mount CArme College, Bagalore, Binary University, Malaysia and ISDC and TCS International
10 Symposium Panelist Panel Discussion on Issues and Challenges in Health Insurance: the Road Ahead 20/12/2017 Christ University Institutional
11 Conference Presenter Sustaining a Competitive Edge in the Changing Global Senariio: Challenges, Practices & Innovations The Determinants of Firm Value from Enterprise Risk Management Perspective: A Conceptual Framework 07/02/2017 Christ University International
12 Seminar Keynote Speaker National Seminar on Viral Marketing of Financial Services Viral Marketing in Financial Services 05/01/2017 Sri Krishna Arts and Science College, Coimbatore, National
13 Conference Presenter Application of Psychographics in the preference for footwear by the youth in Bengaluru - Empirical Analysis - Christ University National
14 Conference Presenter The Impact of Psychographics on the Footwear purchase of Youth: Implications for the manufacturers to reposition their products - Christ University International
15 Participant Thinking Paradigms in Education - Centre for Education beyond Curriculum (CEDBEC) Institutional
16 Seminar Presenter Retail Talk - Christ University National
17 Participant FDP on Corporate Governance - Institute of Management, Christ University National
18 Participant "Challenges and Opportunities of Social Media for - P.G. & Research Department of Commerce, Voorhees College, Vellore National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Systematic Review of Literature Rationalization of Research Design 16/03/2020 Christ University
2 Procedure for Conduct of Ph D Programme, Role of Supervisors, Writing a Publishable article FDP 18/10/2019 CHRIST University - Lavasa Campus, Pune
3 Systematic Review of Research Articles Quality Improvement Programme 22/05/2019 Department of Commerce, CHRIST (Deemed to be University)
4 Inaugural Address RHAPSODY Intercollegiate Meet 30/01/2018 PKR Arts College for Women
5 Impact of Social media in Business Processes and Development National Seminar on Challenges and Opportunities of Social Media for Personal Life and Business 19/02/2016 P.G.& Research Department of Commerce, Voorhees College, Vellore
6 Perceiving Growth through Rupee Volatility Panel Discussion - Christ University
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 A COMPREHENSIVE STUDY ON MARKET CHARACTERISTICS, CONSUMER BEHAVIOR AND COMPETITION IN THE INDIAN RETAIL FOOTWEAR INDUSTRY Dr M I Saifil Ali BHARATHIAR UNIVERSITY, COIMBATORE 8 November, 2013
Sl.No. Title Name of Student Institution Month Year
1 A comparative study on customer's expectations and perceptions on credit card services in old and new generation banks Cheryl Shais Pellisary Christ University May 2013
2 A comprehensive study on the consumer preferences towards online marketing in consumer goods Tejashwini G Christ University May 2012
3 A study on Bancassurance on the performance of banks with specific reference to the Life insurance sector Shruthi Jose Christ University May 2014
4 Online banking and its impact on the Indian Banking Scenario Sheril Michael Almeida Madurai Kamaraj University
5 A STUDY ON THE MIDDLE INCOME CONSUMERS' ATTITUDE TOWARDS MODERN RETAIL OUTLETS Deepa Christ University May 2017
6 Factors affecting brand preferences of consumer durables among the rural and semi urban population Honey Gupta Christ University May 2018
7 The Determinants of Firm Value - Evidence from Enterprise Risk Management Perspective Anju K J Christ University September 2015
8 THE DETERMINANTS OF FIRM VALUE: EVIDENCE FROM ENTERPRISE RISK MANAGEMENT PERSPECTIVE Anju K J Christ University November 2015
9 Vajpayee Arogyashree and Rajiv Arogya Bhagya schemes: Level of awareness and its utilization in Karnataka. JANNATH UL FIRDOSE Christ University June 2018
10 Investment Decisions: Behavioural Biases in selected less volatile asset classes Aneesha K Shaji Christ University December 2017
11 The Role of Internal Control and Firm Specific Characteristics on Firm Value Anju K J Christ University November 2019
12 Investment Decisions: Behavioral Biases in Selected Less Volatile Asset Classes Aneesha K Shaji Christ University December 2017
13 CONSUMER ETHNOCENTRIC TENDENCIES AND CORPORATE GLOCALISATION STRATEGIES: POST JALLIKATTU PROTESTS IN TAMILNADU KRISHNA PRASATH S Christ University December 2018
14 "The Influence of Cues in Habit Based Reinforcement of Consumer Purchase Decision. " Ashish G Wilson Christ University June 2019
15 Problems and challenges faced by farmers in agricultural insurance Shiva T Christ University June 2019
16 A STUDY ON DEVELOPING A NEW INSURANCE PRODUCT TO COVER THE PERMANENT ILLNESS CAUSED BY PRETERM BIRTH Hemanth Angadi Christ University September 2019
17 Impact of social entrepreneurs on gen z in creating a sustainable future: a study with reference to Bengaluru city' Sarayu Sudhindra Christ University June 2020
Sl.No. Title of Invention Inventor(s) Filing Date
1 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING UMA V R,ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 02-Oct-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number 40/2020
Patent Number 202041040245 A
Field of Invention Sustainable Goals
2 A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE UMA V R 30-Sep-2019

Additional information

Title of Invention A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date
Application/Filing Date 30-Sep-2019
IPC Number
Publication Number 201941039390 A
Patent Number 201941039390 A
Field of Invention EN
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Consumers' Footwear Preferences: A study with special reference to Bata India Ltd., Liberty, Lee Cooper and Tommy Hilfiger V R Uma Christ University Internal
2 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers V R Uma and Kavitha Jayakumar Christ University Internal
3 A study on The Feasibility of Developing an Awareness Park for School Children in Bengaluru. THERESA NITHILA VINCENT THERESA NITHILA VINCENT,BINDU NAIR,UMA V R,ANUSHA SRINIVASAN IYER The Association of People with Disability, Bengaluru External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 Excel Skills for Business Essentials Coursera International 10/04/2020
2 Learning to teach online Coursera International 10/04/2020
3 Marketing Analytics Coursera International 02/04/2020
4 Research and Technology in Commerce Academic Staff College 27/10/2017
5 Research and Publication Academic Staff College, Christ University Institutional 23/09/2016
6 New Dimensions in Research Academic Staff College, Christ University Institutional 23/05/2016
7 Paradigms in Research Centre for Research, Christ University Institutional 30/09/2015
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year

CHRIST

(Deemed to be University)

Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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