Faculty

Profile

Dr UMA V R

MCom, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF ARTS AND HUMANITIES
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Understanding the technological evolution in electronic payments system in India and the acceptance International Journal of Process Management and Benchmarking 04-Mar-2024 16 / 4 / 433-457

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,BAIJU J NAIR,BASKAR,TOMY K KALLARAKAL,GIRISH S
Title of Article Understanding the technological evolution in electronic payments system in India and the acceptance
Name of Journal International Journal of Process Management and Benchmarking
Volume No 16
Issue No 4
Page No 433-457
URL https://www.inderscience.com/jhome.php?jcode=ijpmb
Indexing Agency Scopus
Date of Publication 04-Mar-2024
2 Behavioral Bias as an Instrumental Factor in Investment Decision-An Empirical Analysis Studies in Systems, Decision and Control 04-Oct-2023 487 / 1 / 807-818

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R
Title of Article Behavioral Bias as an Instrumental Factor in Investment Decision-An Empirical Analysis
Name of Journal Studies in Systems, Decision and Control
Volume No 487
Issue No 1
Page No 807-818
URL https://link.springer.com/book/10.1007/978-3-031-35828-9
Indexing Agency Scopus
Date of Publication 04-Oct-2023
3 Improved DHOA-Fuzzy Based Load Scheduling in IoT Cloud Environment Computers, Materials & Continua 03-Jan-2022 71 / 2 / 4101-4114

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,R RAJ, JOSHUA SAMUEL,V ILANGO,PRINCE THOMAS, FAHD N AL-WESABI, RADWA MARZOUK,ANWER MUSTAFA HILAL
Title of Article Improved DHOA-Fuzzy Based Load Scheduling in IoT Cloud Environment
Name of Journal Computers, Materials & Continua
Volume No 71
Issue No 2
Page No 4101-4114
URL https://www.techscience.com/journal/cmc
Indexing Agency Web of Science and Scopus
Date of Publication 03-Jan-2022
4 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology (IJEAT) 30-Aug-2019 8 / 6 / 5056-5061

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,GIRISH KUMAR
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology (IJEAT)
Volume No 8
Issue No 6
Page No 5056-5061
URL https://www.scopus.com/sourceid/21100899502
Indexing Agency Scopus
Date of Publication 30-Aug-2019
5 An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market International Journal of Engineering and Advanced Technology 25-Aug-2019 8 / 6 / 5056-5061

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) GIRISH KUMAR,UMA V R
Title of Article An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market
Name of Journal International Journal of Engineering and Advanced Technology
Volume No 8
Issue No 6
Page No 5056-5061
URL https://www.scopus.com/sourceid/21100899502
Indexing Agency Scopus
Date of Publication 25-Aug-2019
6 Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh International Journal of Applied Business and Economic Research 01-Dec-2017 15 / 22 / 593-602

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R,HONEY GUPTA,JAWAHAR KUMAR
Title of Article Determinants of Brand Preference of Two-Wheelers - The case of Rural and Semi-Urban areas in Baddi, Himachal Pradesh
Name of Journal International Journal of Applied Business and Economic Research
Volume No 15
Issue No 22
Page No 593-602
URL https://www.scopus.com/sourceid/21100218545
Indexing Agency Scopus
Date of Publication 01-Dec-2017
7 Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests Indian Journal of Marketing 27-Feb-2013 43 / 8 / 46-64

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R
Title of Article Examining Women's Purchase Pattern of Casual Footwear in Accordance with their Attitudes and Interests
Name of Journal Indian Journal of Marketing
Volume No 43
Issue No 8
Page No 46-64
URL https://www.scopus.com/sourceid/21100241711
Indexing Agency Scopus
Date of Publication 27-Feb-2013
8 An empirical analysis to study the influence of behavioral pattern of men on formal shoes International Journal of Management 20-Feb-2013 3 / 3 / 72-91

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) UMA V R
Title of Article An empirical analysis to study the influence of behavioral pattern of men on formal shoes
Name of Journal International Journal of Management
Volume No 3
Issue No 3
Page No 72-91
URL https://www.scopus.com/sourceid/21100945713
Indexing Agency Scopus
Date of Publication 20-Feb-2013
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Reference book Recruitment Analytics: Hiring in the Era of Artificial Intelligence 978-1-80382-028-6 May 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) DEEPIKA UPADHYAY,UMA V R,ILANGO VELCHAMY,PALLAVI TYAGI,NAVEEN CHILAMKURTI,SIMON GRIMA,KIRAN SOOD
Title of Book The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A
Title of Book/Chapter/Article/Case Study) Recruitment Analytics: Hiring in the Era of Artificial Intelligence
Month/Year May/2023
ISBN 978-1-80382-028-6
Pages 155 - 174
Publishing Company/Institution Emerald Publishing Limited
Indexing Agency Scopus
Level International publisher
2 Conference Proceedings Exploring Investment Behaviour of Working Women for Economic Empowerment 978-3-031-08954-1 Jul 2022

Additional information

Type of Book Conference Proceedings
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) UMA V R,BAHAAEDDIN ALAREENI,ALLAM HAMDAN
Title of Book Lecture notes in Networks and Systems
Title of Book/Chapter/Article/Case Study) Exploring Investment Behaviour of Working Women for Economic Empowerment
Month/Year Jul/2022
ISBN 978-3-031-08954-1
Pages 122 - 133
Publishing Company/Institution Springer Link
Indexing Agency Scopus
Level International publisher
3 Conference Proceedings Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product 9781665411202 Jul 2022

Additional information

Type of Book Conference Proceedings
Type of Work Article
Sole Authored/Co Authored Co-Authored
Author Name (s) UMA V R,V. ILANGO,SHAMITHA S KOTEKANI,ANAND SHANKAR RAJA,IEEE
Title of Book 2022 Second International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT)
Title of Book/Chapter/Article/Case Study) Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product
Month/Year Jul/2022
ISBN 9781665411202
Pages 1 - 6
Publishing Company/Institution IEEE
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 23rd International Conference on Intelligent Systems Design and Applications held on December 11-12, 2023 Analysing Crypto Trends: Unveiling Ethereum and Bitcoin Price Forecasts through Analytics-Driven Weighted Moving Average 11/12/2023 Machine Intelligence Research Labs (MIR Labs), Scientific Network for Innovation and Research Excellence, Auburn, Washington, USA International
2 Conference Presenter The 6th Equal Opportunities Conference ?Sustainable Leadership and Technology Innovation Management? Behavioral Bias as an instrumental factor in Investment Decision-An Empirical Analysis 06/02/2023 Ahlia University, Bahrain International
3 Conference Presenter 2022 IEEE Sponsored Second International Conference on Advances in Electrical, Computing, Communications and Sustainable Technologies (ICAECT 2022) Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product 21/04/2022 Shri Shankaracharya Technical Campus (SSTC), Bhilai, Chhattisgarh, India International
4 Conference Presenter 2022 Second International Conference on Advances in Electrical, Computing, Communication and Sustainable Technologies (ICAECT) ?Self Risk Assessment Model Embedded with Conversational User interface for Selection of Health Insurance Product 21/04/2022 Institute of Electrical & Electronics Engineers, IEEE International
5 Conference Presenter Two Day Virtual International Conference on ?Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship" Online Gaming on Psychological Well-Being of Youths and Millennials: In the Light if COVID 19 17/02/2022 Shri Krishnaswamy College for Women, Chennai International
6 Conference Co-presenter AICTE Sponsored 2020 First International Conference Recent Innovations in Engineering and Technology 04/12/2020 Nandha Engineering College, Erode, Tamil Nadu International
7 Conference Presenter International Conference on Computational Modelling, Simulation and Optimization An Optimized Technique to Foster Omnichannel Retail Experience Leveraging Key Technology Dimensions in the Context of an Emerging Digital Market 27/06/2019 Innovative Research Foundation International
8 Conference Presenter Alliance Management Studies International Conference Ascertaining the Key Omnichannel Retail Capability Priority for Typical Formats in the Context of Indian Organized Retailers 11/04/2019 Alliance University International
9 Conference Co-presenter International Conference on Changing Business Landscape (ICCBL 2019) 06/02/2019 Christ University International
10 Conference Presenter International Conference on Changing Business Landscape Reinforcing Retail Customer Experience in the Omnichannel World 06/02/2019 Christ University International
11 Conference Co-presenter TRENDS 28/04/2018 New Horizon College, Bangalore National
12 Conference Co-presenter International Conference The Relationship between Enterprise risk Management and Firm Value - An Analysis using Panel Data Approach 01/03/2018 Mount CArme College, Bagalore, Binary University, Malaysia and ISDC and TCS International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 PERSONALIZED GUEST LAUNDRY SYSTEM: THE GRAND PRIX L-CHUTE UMA V R,LEENA N FUKEY,BINDU SHREE R,ILANGO VELCHAMY,CMR INSTITUTE OF TECHNOLOGY 29-Jun-2022

Additional information

Title of Invention PERSONALIZED GUEST LAUNDRY SYSTEM: THE GRAND PRIX L-CHUTE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,LEENA N FUKEY,BINDU SHREE R,ILANGO VELCHAMY,CMR INSTITUTE OF TECHNOLOGY
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 08-Jul-2022
Application/Filing Date 29-Jun-2022
IPC Number
Publication Number 27/2022
Patent Number 202241037278 A
Field of Invention Laundering
2 SELF-RISK ASSESSMENT SYSTEM EMBEDDED WITH CONVERSATIONAL USER INTERFACE FOR SELECTION OF HEALTH INSURANCE PRODUCT UMA V R,ILANGO VELCHAMY,CMR INSTITUTE OF TECHNOLOGY 29-Jun-2022

Additional information

Title of Invention SELF-RISK ASSESSMENT SYSTEM EMBEDDED WITH CONVERSATIONAL USER INTERFACE FOR SELECTION OF HEALTH INSURANCE PRODUCT
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,ILANGO VELCHAMY,CMR INSTITUTE OF TECHNOLOGY
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 08-Jul-2022
Application/Filing Date 29-Jun-2022
IPC Number
Publication Number 27/2022
Patent Number 202241037277
Field of Invention Forecasting Purposes
3 SMART EMBEDDED DEVICE AND SYSTEM FOR PREDICTION OF RISK, FRAUD, LOSS ASSESSMENT AND CLAIM PROCESS FOR INSURANCE UMA V R,CMR INSTITUTE OF TECHNOLOGY,ILANGO VELCHAMY,MOUMITA ROY 29-Jun-2022

Additional information

Title of Invention SMART EMBEDDED DEVICE AND SYSTEM FOR PREDICTION OF RISK, FRAUD, LOSS ASSESSMENT AND CLAIM PROCESS FOR INSURANCE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,CMR INSTITUTE OF TECHNOLOGY,ILANGO VELCHAMY,MOUMITA ROY
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 08-Jul-2022
Application/Filing Date 29-Jun-2022
IPC Number
Publication Number 27/2022
Patent Number 202241037276 A
Field of Invention Data Processing Systems or Methods
4 SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING UMA V R,V ILANGO,ANAND SHANKAR RAJA M 17-Sep-2020

Additional information

Title of Invention SYSTEM AND METHODS FOR VISUAL IMPAIRED AND SPEECH IMPAIRED FOR DIGITAL LEARNING
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R,V ILANGO,ANAND SHANKAR RAJA M
Type of Specification Complete
Type of Patent
Granted/Awarded Date 02-Oct-2020
Publication/Application Date 02-Oct-2020
Application/Filing Date 17-Sep-2020
IPC Number
Publication Number 40/2020
Patent Number 202041040245 A
Field of Invention Sustainable Goals
5 A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE UMA V R 30-Sep-2019

Additional information

Title of Invention A UNIQUE STIMULUS-EMOTION-SERVICESCAPE MODEL FOR UNSOUGHT GOODS THAT NEGATES UNDESIRABILITY BY CAPTURING EMOTIONS AND CREATES DESIRABILITY THROUGH SERVICESCAPE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date
Application/Filing Date 30-Sep-2019
IPC Number
Publication Number 201941039390 A
Patent Number 201941039390 A
Field of Invention EN
6 A UNIQUE MODEL FOR DETECTION OF HEALTH INSURANCE FRAUD WHILE IMPROVING UX USING UI BASED ON EMOTION CUE UMA V R 30-Sep-2019

Additional information

Title of Invention A UNIQUE MODEL FOR DETECTION OF HEALTH INSURANCE FRAUD WHILE IMPROVING UX USING UI BASED ON EMOTION CUE
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) UMA V R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date
Application/Filing Date 30-Sep-2019
IPC Number
Publication Number 201941039391 A
Patent Number 201941039391 A
Field of Invention EN
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Consumers' Footwear Preferences: A study with special reference to Bata India Ltd., Liberty, Lee Cooper and Tommy Hilfiger Christ University Internal
2 Health Insurance in Tamil Nadu: Need for a segmented approach by the public and private insurers Christ University Internal
3 Health Insurance in Tamil Nadu: Need for a segmented approach by the public & private insurers UMA V R, KAVITHA JAYAKUMAR Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy