Faculty

Profile

Dr VINNARASI B

MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR


COMMERCE
SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY
CENTRAL CAMPUS

Name Programme Institution Year of Passing
PhD PhD Bharathidasan University 2017
MPhil MPhil Alagappa University 2013
Others MBA Karnataka State Open University 2002
PG MCom Bangalore University 1998
Degree BCom Bangalore University 1995
Sl.No. Title Name of Periodical Periodicity Date
Impact of Information and Communication Technology on Higher Education with special reference to Self Financing Institutions. souvenir Annual 26/10/2013
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Stress, Job Satisfaction and Job Performance of Private College Teachers: An Empirical Relationship Journal of Emerging Technologies and Innovative Research 12-Feb-2019 6 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,SACHINVINNARASI B
Title of Article Stress, Job Satisfaction and Job Performance of Private College Teachers: An Empirical Relationship
Name of Journal Journal of Emerging Technologies and Innovative Research
Volume No 6
Issue No 2
Page No
URL http://www.jetir.org
Date of Publication 12-Feb-2019
2 The study of market share-profitability relationship: An empirical study of the Passenger Vehicle (PV) segment in Indian automobile industry. International Journal of Emerging Technology and Innovative Research 29-Jan-2019 6 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,ALWIN PETER AND KATSUKI ITOVINNARASI B
Title of Article The study of market share-profitability relationship: An empirical study of the Passenger Vehicle (PV) segment in Indian automobile industry.
Name of Journal International Journal of Emerging Technology and Innovative Research
Volume No 6
Issue No 1
Page No
URL http://www.jetir.org
Date of Publication 29-Jan-2019
3 Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 02-Feb-2018 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,VINNARASI B,MUTHU RUBEN V,ANSON K J,ANAND SHANKAR RAJA MMARY RANI THOMAS
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL http://www.zenithresearch.org.in/images/stories/pdf/2018/FEB/ZIJMR/17_ZIJMR_VOL8_ISSUE2_FEB_2018.pdf
Date of Publication 02-Feb-2018
4 Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANSON K J,ANAND SHANKAR RAJA M,MARY RANI THOMAS,MUTHU RUBEN V,VINNARASI BMYNAVATHI L
Title of Article Innovative teaching Pedagogy Using technology and Research: A Study with Reference to Student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL zenithresearch.org.in
Date of Publication 01-Feb-2018
5 Innovative Teaching Pedagogy Using Technology and Research: A Study With Reference to Student Perspective Zenith International Research and Academic Foundation ZENITH INTERNATIONAL JOURNAL OF MULTIDISCIPLIN 01-Feb-2018 08 / 02 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MYNAVATHI L,ANSON K J,VINNARASI B,MARY RANI THOMAS,MUTHU RUBEN VANAND SHANKAR RAJA M
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study With Reference to Student Perspective
Name of Journal Zenith International Research and Academic Foundation ZENITH INTERNATIONAL JOURNAL OF MULTIDISCIPLIN
Volume No 08
Issue No 02
Page No
URL http://zenithresearch.org.in/
Date of Publication 01-Feb-2018
6 Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective ZENITH International Journal of Multidisciplinary Research 01-Feb-2018 8 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) ANSON K J,ANAND SHANKAR RAJA M,MARY RANI THOMAS,VINNARASI B,MUTHU RUBEN VMYNAVATHI L
Title of Article Innovative Teaching Pedagogy Using Technology and Research: A Study with reference to student Perspective
Name of Journal ZENITH International Journal of Multidisciplinary Research
Volume No 8
Issue No 2
Page No
URL www.zentinresearch.org.in
Date of Publication 01-Feb-2018
7 A Study on Awareness Level of Health Insurance among Youth with Special Reference to Bangalore Research Review International Journal of multidicipinary 11-Jan-2018 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,JOBEENA AUGUSTINEVINNARASI B
Title of Article A Study on Awareness Level of Health Insurance among Youth with Special Reference to Bangalore
Name of Journal Research Review International Journal of multidicipinary
Volume No 3
Issue No 1
Page No
URL www.irjournals.com
Date of Publication 11-Jan-2018
8 Online Banking Literacy among Rural Population in Bangalore City Research Review International Journal of multidisciplinary 11-Jan-2018 3 / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B,IREENE VINCENT, ANYADHARAVINNARASI B
Title of Article Online Banking Literacy among Rural Population in Bangalore City
Name of Journal Research Review International Journal of multidisciplinary
Volume No 3
Issue No 1
Page No
URL www.irjournals.com
Date of Publication 11-Jan-2018
9 Comparative study on the Financial Literacy among the youth in Bangalore and Cochin. PRIMAX INTERNATIONAL JOURNAL OF FINANCE 15-Jul-2016 / special issue /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B
Title of Article Comparative study on the Financial Literacy among the youth in Bangalore and Cochin.
Name of Journal PRIMAX INTERNATIONAL JOURNAL OF FINANCE
Volume No
Issue No special issue
Page No
URL www.primaxijcmr.com
Date of Publication 15-Jul-2016
10 MUTUAL FUNDS A PREFERRED SAVING AVENUE OF THE INVESTORS INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR) 15-Jun-2016 IV / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DR K. KUMAR,VINNARASI BVINNARASI B
Title of Article MUTUAL FUNDS A PREFERRED SAVING AVENUE OF THE INVESTORS
Name of Journal INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR)
Volume No IV
Issue No 1
Page No
URL www.primaxijcmr.com
Date of Publication 15-Jun-2016
11 A STUDY ON FINANCIAL INCLUSION IN SHANTIGRAMA OF HASSAN DISTRICT IN KARNATAKA WITH REFERENCE TO PMJDY INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR) 15-Jun-2016 IV / 1 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) PUNITH,VINNARASI BVINNARASI B
Title of Article A STUDY ON FINANCIAL INCLUSION IN SHANTIGRAMA OF HASSAN DISTRICT IN KARNATAKA WITH REFERENCE TO PMJDY
Name of Journal INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR)
Volume No IV
Issue No 1
Page No
URL www.primaxijcmr.com
Date of Publication 15-Jun-2016
12 A STUDY ON GOLD AS INVESTMENT TOOL AND AWARENESS OF GOLD INVESTMENT WITH REFERENCE TO NORTH BENGALURU PRIMAX INTERNATIONAL JOURNAL OF FINANCE 15-Jun-2016 3 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) MELVIN,VINNARASI BVINNARASI B
Title of Article A STUDY ON GOLD AS INVESTMENT TOOL AND AWARENESS OF GOLD INVESTMENT WITH REFERENCE TO NORTH BENGALURU
Name of Journal PRIMAX INTERNATIONAL JOURNAL OF FINANCE
Volume No 3
Issue No 2
Page No
URL www.primaxijcmr.com
Date of Publication 15-Jun-2016
13 Investor Preference towards mutual funds in Bangalore City INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR) 05-Mar-2015 II / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) DR. K KUMAR,VINNARASI BVINNARASI B
Title of Article Investor Preference towards mutual funds in Bangalore City
Name of Journal INTERNATIONAL JOURNAL OF COMMERCE AND MANAGEMENT RESEARCH (PIJCMR)
Volume No II
Issue No 4
Page No
URL www.primaxijcmr.com
Date of Publication 05-Mar-2015
14 Impact of ICT on higher Education with reference to Commerce and Management Sankya-International Journal of Management & Technology 05-Feb-2014 4 / 4 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B
Title of Article Impact of ICT on higher Education with reference to Commerce and Management
Name of Journal Sankya-International Journal of Management & Technology
Volume No 4
Issue No 4
Page No
URL
Date of Publication 05-Feb-2014
15 A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education Sankhya International Journal of Management and Technology 05-Feb-2014 III / II (A) /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) POOJA JAINVINNARASI B
Title of Article A Study on Identifying The Uses of Ict Tools to Enhance Learning in Higher Education
Name of Journal Sankhya International Journal of Management and Technology
Volume No III
Issue No II (A)
Page No
URL
Date of Publication 05-Feb-2014
16 An understanding of green marketing - An innovation to green home Sankya-International Journal of Management & Technology 05-Sep-2012 3 / 2 /

Additional information

Category
Sole Authored /Co Authored
Author Name (s) VINNARASI B
Title of Article An understanding of green marketing - An innovation to green home
Name of Journal Sankya-International Journal of Management & Technology
Volume No 3
Issue No 2
Page No
URL
Date of Publication 05-Sep-2012
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book/Chapter/Article/Case Study) ISBN Month Year
1 Reference book Trends in Commerce, Management and IT Glass Ceiling: An impact on Women Employees 978-81-936845-1-1 Jan-2020

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) VINNARASI B,ARUNA P
Title of Book Trends in Commerce, Management and IT
Title of Book/Chapter/Article/Case Study) Glass Ceiling: An impact on Women Employees
Month/Year Jan/2020
ISBN 978-81-936845-1-1
Pages 95 - 106
Publishing Company/Institution ESN Publications
Level National publisher
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter National Conference 2019 on Management, Technology and Innovation in the VUCA world "Role in Value Creation" Emotional Advertisements VS Rational Advertisements: which one is more effective? 23/03/2019 New Horizon College of Engineering National
2 Conference Presenter International Conference on Digitalization of Banking Operations: OUtreach, Challenges and Impact on Economy Issues and Challenges of Banking Technology of Rural Banks in India 01/03/2019 Alpha Arts and Science College International
3 Conference Moderator/Chair International Conference on Changing Business Landscape 06/02/2019 Christ University International
4 Conference Moderator/Chair One Day International Conference on Services Marketing-Process, Practices and Potential 24/01/2019 National College (Autonomous), Trichy International
5 Conference Presenter CYNOSURE 2019- International Conference on Creativity, Innovation and Technology as a Strategy for Global Business: An Interdisciplinary Approach An Empirical Study on the Passenger Vehicle segment in India 23/01/2019 St. Francis De Sales College International
6 Conference Presenter CYNOSURE 2019 -International conference on Creativity, Innovation and Technology as a Strategy for Global Business. Stress, Job satisfaction and Job performance of Private College Teachers:An Empirical Relationship 23/01/2019 Christ University International
7 Seminar Panelist National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science, Ban National
8 Seminar Participant National Level Seminar on Innovation in HR, Marketing, Information Technology and Finance 07/01/2017 Mangalore Institute of Management and Science, Ban National
9 Conference Presenter Use of ICT in teaching Commerce and Management Education - Christ University National
10 Participant National Conference on Management & seminar on how - International Association of Engineering and Management Education National
11 Conference Presenter Need for financial education in colleges - Christ University International
12 Conference Presenter ANALYZING THE FACTORS INFLUENCING SECURITY FRAUD IN INDIA - Christ University Regional
13 Conference Presenter INVESTOR PREFERENCE TOWARDS MUTUAL FUNDS IN BANGALORE CITY - Christ University International
14 Participant INTERNATIONAL CONFERENCE ON STRATEGIES FOR SUSTAIN - VHN SENTHILKUMARA NADAR COLLEGE (AUTONOMOUS) International
15 Participant International Conference on Management and I.T - INTERNATIONAL SCHOOL OF INFORMATICS & MANAGEMENT International
16 Conference Presenter Strategy during uncertainty- Globalization and its impact - Christ University International
17 Participant UGC Sponsored International Conference on Futurist - Jyothi Nivas College Autonomous International
18 Seminar Presenter ROLE OF ICT IN HIGHER EDUCATION LEARNING WITH SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT - Christ University National
19 Seminar Presenter IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON HIGHER EDUCATION WITH SPECIAL REFERENCE TO SELF FINANCING INSTITUTIONS. - Christ University National
20 Conference Presenter IMPACT OF ICT ON HIGHER EDUCATION SPECIAL REFERENCE TO COMMERCE AND MANAGEMENT - Christ University International
21 Participant UGC SPONSORED TWO DAY NATIONAL SEMINAR ON CHANGING - Hasnath College for Women National
22 Participant NATIONAL SEMINAR ON INCLUSIVE GROWTH AND SUSTAINAB - BANGALORE UNIVERSITY National
23 Participant NEW DIMENSIONS IN COMMERCE & INDUSTRY IN THE GLOBA - COMMERCE AND MANAGEMENT, BHARATH COLLEGE National
24 Conference Presenter An understanding of green marketing - An innovation to green home - Christ University International
25 Conference Presenter Role of ICT in higher education with special reference to Christ University - Christ University National
26 Conference Presenter Impact of global crisis on Indian Banking system - Christ University International
27 Conference Presenter ROLE OF ICT IN HIGHER EDUCATION FOR SUSTAINABLE DEVELOPMENT - Christ University International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
1 Union Budget 2019 Panel Discussion on Union Budget 2019 09/02/2019 Maharani Lakshmi Ammani College for Women Autonomous, Bangalore
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
1 PERFORMANCE OF GROWTH ORIENTED MUTUAL FUNDS IN iNDIA DR. S. LAKSHMI ALLAGAPPA UNIVERSITY APRIL 2013
2 A STUDY ON THE PREFERENCE OF INVESTORS FOR SELECTED MUTUAL FUND SCHEMES IN BANGALORE CITY DR. K KUMAR BHARATHIDASAN UNIVERSITY
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Assessing the Impact of ICT on Higher Education-Special reference to Commerce and Management Vinnarasi B & Pooja Jain Christ University, Bangalore. Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Date
1 QIP on Innovative Pedagogic Practices Research and Consultancy Academic Staff College 20/05/2019
2 Intensive workshop on case teaching, writing and research Christ Institute of Management Lavasa Pune Institutional 12/01/2019
3 Holistic Education Development-Societal Skill CHRIST (Deemed to be University) Institutional 03/12/2018
4 STRATEGY ACTUALIZATION: FORGING THE ACADEMIC COMMUNITY AHEAD CHRIST (Deemed to be University) Institutional 30/10/2018
5 Frontier Areas in Commerce and Curriculum Updation Academic Staff College, CHRIST (Deemed to be University) 21/05/2018
6 Holistic Develo0ment Program-Societal Skill CHRIST (Deemed to be University) Institutional 16/05/2018
7 'Fifty Years of Growth and Future: Sustaining Our University Culture, Strategic Vision and Leadership CHRIST (Deemed to be University) Institutional 14/05/2018
8 Eviews CART National 17/04/2018
9 GST OUTREACH PROGRAM DEPARTMENT OF COMMERCE National 23/02/2018
10 FDP on GST Christ University Department of Commerce National 23/02/2018
11 Research and Technology in Commerce CU Academic Staff College 27/10/2017
12 COMPUTERISED ACCOUNTING USING TALLY, ERP 9 CHRIST UNIVERSITY Institutional 24/10/2017
13 APA Workshop Center for Research Institutional 02/06/2017
14 Teaching, Learning and Evaluation Christ University Academic Staff College 17/05/2017
15 Faculty training on Innovation and creative Teaching of Final Accounts of Companies Christ Junior College Institutional 23/02/2017
16 Research and Publication CU-Academic Staff College 23/09/2016
17 New Dimensions of Research CU-Academic Staff College 23/05/2016
18 TRANSITIONS IN CONCEPTS AND PRACTICES IN COMMERCE AND MANAGEMENT CHRIST UNIVERSITY 14/03/2015
19 UGC Sponsored National Level Quality Improvement Program Energy-The key to Tranform Teaching Dynamics Jyothi Nivas College Autonomous National 15/11/2014
20 Routledge Editorial Workshop 2014 Taylor & Francis India Institutional 25/09/2014
21 CONTEMPORARY DEVELOPMENTS IN COMMERCE AND BUSINESS CHRIST UNIVERSITY Institutional 18/03/2014
22 RESEARCH AND DEVELOPMENT: CREATING VALUE THROUGH SPSS JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE National 01/03/2014
23 RESEARCH AND DEVELOPMENT:CREATING VALUE JYOTHI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE BANGALORE National 23/11/2013
24 FDP CHRIST UNIVERSITY Institutional 01/10/2013
25 NATIONAL WORKSHOP ON DATA ANALYSIS USING SPSS CENTRE FOR ADVANCED RESEARCH AND TRAINING, CHRIST UNIVERSITY National 16/05/2013
26 Data Analysis Using SPSS Christ University National 16/05/2013
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 SAP 01-END USER COURSE CLOCKWORK ACADEMY AUGUST 2013
1 FOUNDATIONS OF BUSINESS STRATEGY ONLINE COURSE UNIVERSITY OF VIRGINIA MARCH 2014
1 Developing Innovative ideas for new companies: The first step in Entrepreneurship. ONLINE COURSE UNIVERSITY OF MARYLAND AUGUST 2014
1 Crafting an effective writer: Tools of the Trade (Fundamental English Writing) ONLINE COURSE DEPARTMENT OF ENGLISH, MT.SAN JACINTO COLLEGE. AUGUST2014
1 Guest Lecture on Dividend Decisions and Theories Thimmappa Post Graduate Centre for Management and Engineering, KGF December 2015
1 Guest lecture on Capital Budgeting Thimmaiah Post Graduate Centre for Management and Engineering, KGF January 2016
1 Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Profit and Loss Account Guest Lecture for the Christ Junior College faculty members of the Commerce Department. Christ Junior College 23 February 2017
1 Guest Lecture on Innovation and creative teaching of Final Accounts of Companies Balance Sheet Guest Lecture for the Christ Junior College faculty members of the Commerce Department. Christ Junior College 25 March 2017
1 CHIEF GUEST FOR THE INAUGURAL CEREMONY OF BBM PROGRAM DELIVERED AN INAUGURAL ADDRESS ON SENTIMENTS AND PROFESSIONALISM NATIONAL COLLEGE 10 August 2017
1 Keynote Speaker and panelist ONE DAY NATIONAL CONFERENCE ON INNOVATIVE AND EMERGING TRENDS IN BUSINESS, IT, SCIENCE AND HUMANITIES- SYNERGY 2018. ORGANIZED BY DEPARTMENT OF COMMERCE CHRIST COLLEGE OF SCIENCE AND MANAGEMENT 22 January 2018
1 Key note Speaker National Seminar on GST KLE College, Kengeri, Bangalore 07 October 2017
1 Guest Lecture Guest talk on Income Tax St. Claret College 10 August 2017
1 Acted as Chairperson In the technical session-IV for the discipline of HR, Marketing, Finance, IT, IB and Economics. Mangalore Institute of Managemnt and Science College 07 January 2017
1 GUEST LECTURE TOPIC: SENTIMENTS AND PROFESSIONALISM BISHOP COTTON WOMEN'S CHRISTIAN COLLEGE 12 March 2018
1 Panelist I was a panelist for the panel discussion on Union Budget 2019 Maharani Lakshmi Ammani College for Women Autonomous, Bangalore 09 February 2019
1 Staff sports and Games Secured Second in throwball Match Christ University 20 December 2018
1 Guest of Honour I was invited by the V /s International Pre-School as Guest of Honour for the annual day of the school V S International Pre-School 02 February 2019
1 Board of Examiner Board of Examiner for September 2019 for St. Joseph's college of Commerce (Autonomous), Bangalore St. Joseph's college of Commerce (Autonomous) 17 September 2019
1 External Examiner PhD Thesis Evaluation-Indian External Examiner VELS Institute of Science, Technology and Advanced Studies 04 September 2019
1 External Examiner PhD Thesis Evaluation-Indian External Examiner Bharathidasan University 26 April 2019
1 External Examiner PhD thesis Evaluation-Indian External Examiner Bharathidasan University, India. 20 December 2019
1 External Examiner PhD Thesis Evaluation - Indian External Examiner VELS Institute of Science, Technology and Advanced Studies 19 September 2019
1 Member in Indian Association of Commerce Member in Indian Association of Commerce Indian Association of Commerce 26 February 2020

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