Faculty

Profile

Dr SANGEETHA R

MCom, MBA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF ARTS AND HUMANITIES
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 International Journal of Information and Education Technology 01-Jul-2022 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRAKASHA G S,SANGEETHA R,SHAERIL MICHAEL ALMEIDA,AARTHY C
Title of Article Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19
Name of Journal International Journal of Information and Education Technology
Volume No
Issue No
Page No -
URL http://www.ijiet.org/
Indexing Agency Scopus
Date of Publication 01-Jul-2022
2 Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation Media Literacy and Academic Research 01-May-2022 5 / 1 / 230-252

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHAERIL MICHAEL ALMEIDA,AARTHY C,PRAKASHA G S,AISHWARYA N,SANGEETHA R
Title of Article Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation
Name of Journal Media Literacy and Academic Research
Volume No 5
Issue No 1
Page No 230-252
URL https://www.mlar.sk/wp-content/uploads/2022/05/13_Aarthy-Chellasamy.pdf
Indexing Agency Web of Science
Date of Publication 01-May-2022
3 Covid-19 pandemic and the macro-economic implications - an Indian perspective Journal of Huazhong University of Science and Technology 26-Feb-2021 50 / 02 / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) PRIYA KAUSHAL,SANGEETHA R
Title of Article Covid-19 pandemic and the macro-economic implications - an Indian perspective
Name of Journal Journal of Huazhong University of Science and Technology
Volume No 50
Issue No 02
Page No -
URL http://hxstxxjns.asia/
Indexing Agency Scopus
Date of Publication 26-Feb-2021
4 How efficient are public sector banks in India? A non-parametric approach Banks and Bank Systems 14-Dec-2020 15 / 4 / 102-120

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Sole
Author Name (s) SANGEETHA R
Title of Article How efficient are public sector banks in India? A non-parametric approach
Name of Journal Banks and Bank Systems
Volume No 15
Issue No 4
Page No 102-120
URL https://www.scopus.com/sourceid/21100407655
Indexing Agency Scopus
Date of Publication 14-Dec-2020
5 Long memory investigation during demonetization in India Investment Management and Financial Innovations 01-Jul-2020 17 / 2 / 297-307

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SALEEMA J S,BIKRAMADITA GHOSH ,ANIRUDDHA OAK,MANU K S ,SANGEETHA R
Title of Article Long memory investigation during demonetization in India
Name of Journal Investment Management and Financial Innovations
Volume No 17
Issue No 2
Page No 297-307
URL https://businessperspectives.org/component/option,com_journals/id,4
Indexing Agency Scopus
Date of Publication 01-Jul-2020
6 Impact of Financial Literacy on Investment Behavior and Consumption Behavior of Middle Class Families in India International Journal of Advanced Science and Technology 29-Dec-2019 28 / 19 / 634-647

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETHA R,JAIN MATHEW,SHEETHAL C FRACLINE
Title of Article Impact of Financial Literacy on Investment Behavior and Consumption Behavior of Middle Class Families in India
Name of Journal International Journal of Advanced Science and Technology
Volume No 28
Issue No 19
Page No 634-647
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 29-Dec-2019
7 Determinants of Corporate Dividend Policy In India: A Dynamic Panel Data Analysis Academy of Accounting and Financial Studies Journal 23-Aug-2018 22 / 2 / 1-13

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETHA R,BRAHMAIAH B,PALAMALAI SRINIVASAN
Title of Article Determinants of Corporate Dividend Policy In India: A Dynamic Panel Data Analysis
Name of Journal Academy of Accounting and Financial Studies Journal
Volume No 22
Issue No 2
Page No 1-13
URL https://www.scopus.com/sourceid/19300157018
Indexing Agency Scopus
Date of Publication 23-Aug-2018
8 Does The Nifty Sectoral Indices Shake Hands With Nifty? : A Time Series Analysis International Journal Of Applied Economic Research 29-May-2017 15 / 10 / 251-262

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SANGEETHA R,KRISHNA MAKHARIYA
Title of Article Does The Nifty Sectoral Indices Shake Hands With Nifty? : A Time Series Analysis
Name of Journal International Journal Of Applied Economic Research
Volume No 15
Issue No 10
Page No 251-262
URL https://www.scopus.com/sourceid/21100218545
Indexing Agency Scopus
Date of Publication 29-May-2017
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Case Report Digital education for a resilient new normal using artificial intelligence?applications, challenges, and way forward 978-0-323-95500-3 Aug 2023

Additional information

Type of Book Case Report
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SANGEETHA R,MANU K S ,ANJU KALLUVELIL JANARDHANAN ,UPASANA GITANJALI SINGH, CHENICHERI SID NAIR AND S
Title of Book Digital Teaching, Learning and Assessment The Way Forward
Title of Book/Chapter/Article/Case Study) Digital education for a resilient new normal using artificial intelligence?applications, challenges, and way forward
Month/Year Aug/2023
ISBN 978-0-323-95500-3
Pages 21 - 44
Publishing Company/Institution Chandos Publishing
Indexing Agency Scopus
Level International publisher
2 Reference book IoVST: Internet of vehicles and smart traffic - Architecture, applications, and challenges 9781668487853 Jul 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SANGEETHA R,PINTO NIKHIL ANTHONY, MUKHERJEE DEBANJANA, SHUKLA,NEHA GOEL, RAVINDRA KUMAR YADAV
Title of Book Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries
Title of Book/Chapter/Article/Case Study) IoVST: Internet of vehicles and smart traffic - Architecture, applications, and challenges
Month/Year Jul/2023
ISBN 9781668487853
Pages 292 - 315
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
3 Reference book Evolutionized Industry With the Internet of Things 9781668487853 Jul 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SANGEETHA R,V. S. LAVAN, C. MAYUR, MARY F. LALITHA,NEHA GOEL, RAVINDRA KUMAR YADAV
Title of Book Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries
Title of Book/Chapter/Article/Case Study) Evolutionized Industry With the Internet of Things
Month/Year Jul/2023
ISBN 9781668487853
Pages 407 - 434
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
4 Reference book Sustainable IoT for Smart Environmental Control 9781668487853 Jul 2023

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SANGEETHA R,NEHA GOEL, RAVINDRA KUMAR YADAV
Title of Book Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries
Title of Book/Chapter/Article/Case Study) Sustainable IoT for Smart Environmental Control
Month/Year Jul/2023
ISBN 9781668487853
Pages 385 - 406
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
5 Text book Smart Cities: Redefining Urban Life Through IoT 9781668487853 Jul 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) KAVITHA R ,SANGEETHA R, ALVIS ABREO, ROHIT UPADHYAY, RAISON SABU
Title of Book Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries
Title of Book/Chapter/Article/Case Study) Smart Cities: Redefining Urban Life Through IoT
Month/Year Jul/2023
ISBN 9781668487853
Pages 316 - 335
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
6 Text book Digital education for a resilient new normal using artificial intelligence?applications, challenges, and way forward 978-0-323-95500-3 Jun 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MANU K S ,ANJU KALLUVELIL JANARDHANAN, SANGEETHA RANGASAMY3 ,KAVITHA R,SANGEETHA R,UPASANA GITANJALI SINGH, KWAZULU-NATAL,SOUTH AFRIC,CHENICHERI SID NAIR ,VIT, MELBOURNE, AUSTRALIA,SUSANA GONÇALVES, PIC, SUSANA GONÇALVES
Title of Book Digital Teaching, Learning and Assessment The Way Forward
Title of Book/Chapter/Article/Case Study) Digital education for a resilient new normal using artificial intelligence?applications, challenges, and way forward
Month/Year Jun/2023
ISBN 978-0-323-95500-3
Pages 21 - 44
Publishing Company/Institution Chandos Publishing , Elsevier , US
Indexing Agency Scopus
Level International publisher
7 Text book The Role of Financial Analytics in Decision-Making for Better Firm Performance Performance 978-981-19-9657-3 , 978-981-19-9658-0 (eBook) May 2023

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) MANU K S ,SANGEETHA R,KAVITHA R ,ANJU KALLUVELIL JANARDHANAN, SCIP, NSW, AUSTRALIA,VINOD SHARMA, (SCMHRD) SYMBIOSIS ,PUNE,CHANDAN MAHESHKAR EAST NIMAR EDUCATION SOCIETY, MP,JEANNE POULOSE M T
Title of Book Analytics Enabled Decision Making
Title of Book/Chapter/Article/Case Study) The Role of Financial Analytics in Decision-Making for Better Firm Performance Performance
Month/Year May/2023
ISBN 978-981-19-9657-3 , 978-981-19-9658-0 (eBook)
Pages 139 - 169
Publishing Company/Institution Palgrave Macmillan, Singapore
Indexing Agency Scopus
Level International publisher
8 Text book Modelling the Intention to Use AI Healthcare chatbot in Indian Context 978-3-031-20429-6 Dec 2022

Additional information

Type of Book Text book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,AISHWARYA N,ELANGOVAN N,SANGEETHA R, MOHAMMED A. AL-SHARAFI,MOSTAFA AL-EMRAN,MOHAMMED NAJI AL-KB,KHALED SHALEN
Title of Book Lecture Notes in Networks and Systems
Title of Book/Chapter/Article/Case Study) Modelling the Intention to Use AI Healthcare chatbot in Indian Context
Month/Year Dec/2022
ISBN 978-3-031-20429-6
Pages
Publishing Company/Institution springer
Indexing Agency Scopus and Indian Citation Index
Level International publisher
9 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 9789811692604 May 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) SUREKHA NAYAK,SANGEETHA R,AARTHY C,KAVITHA R ,ANURADHA R,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year May/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
10 Reference book Leveraging Block chain Technology for Internet of Things powered Banking sector 978-981-16-9260-4 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) ANURADHA R,SANGEETHA R,AARTHY C,KAVITHA R ,SUREKHA NAYAK,DEBASHIS DE,SIDDHARTHA BHATTACHARYYA
Title of Book Blockchain based Internet Of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block chain Technology for Internet of Things powered Banking sector
Month/Year Mar/2022
ISBN 978-981-16-9260-4
Pages 181 - 209
Publishing Company/Institution Springer Nature Singapore Pte ltd
Indexing Agency Scopus
Level International publisher
11 Reference book Leveraging Block Chain Technology for Internet of Things Powered Banking Sector 9789811692604 Mar 2022

Additional information

Type of Book Reference book
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) AARTHY C,SUREKHA NAYAK,SANGEETHA R,KAVITHA R ,ANURADHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYA
Title of Book Blockchain Based Internet of Things
Title of Book/Chapter/Article/Case Study) Leveraging Block Chain Technology for Internet of Things Powered Banking Sector
Month/Year Mar/2022
ISBN 9789811692604
Pages 181 - 209
Publishing Company/Institution Springer Nature
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter 4th International Conclave on Globalizing Indian Thought Indian Knowledge System, Culture and Management Bucket of Milk for Kheer - Leadership Lessons from the Indian Knowledge System 14/12/2023 Indian Institute of Management - Kozhikode International
2 Conference Presenter First International Conference on Artificial Intelligence applications in Environmental, Social and Governance Sectoral Analysis of Environmental, Social and Governance Data Using Deep Learning Model 08/12/2023 Indian Institute of Management Bangalore International
3 Conference Presenter International Finance And Accounting Conference - Ifac 2023 Bibliometric Analysis of ESG Integration Strategies in the Global Context 08/09/2023 IIM Jammu International
4 Conference Presenter ICTO CONFERENCE-future of research in IS in the MENA region ETHICAL & RESPONSIBLE ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE SOCIETIES Patients? trust in the Indian healthcare system and its impact on the intention to use artificial intelligence-based healthcare Chatbot?s 07/07/2023 ICTO International
5 Conference Presenter International Conference on Environment, Social and Governance ESG and Corporates in India: Developing a Scale to Assess the Impact of ESG and Investor Psychology on Returns during the Pandemic 27/06/2023 Ramaiah Institute of Management International
6 Conference Presenter International Conference on Business, IT and Enterprise Architecture Understanding the Sentiments of Employees Towards MoonLighting Through Social Media 16/12/2022 MDI, Murshidabad International
7 Conference Co-presenter 2 International Conference On Reinventing Business Practices, Startups And Sustainability (ICRBSS) - 2022 29/09/2022 Srm Institute Of Science And Technology, Vadapalani Campus, Chennai International
8 Conference Co-presenter International Conference on Reinventing Business Practices , start ups and Sustainability 29/09/2022 SRM University, SONEPET International
9 Conference Presenter 2nd International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2022) Modelling the intenion to use AI Healtch Care Chatbots in Indian Context 02/09/2022 ICETIS International
10 Conference Presenter International Conference on Emerging Technologies and Intelligent Systems Modeling the Intention to use AI Healthcare Chatbots in Indian Context 02/09/2022 ICETIS International
11 Conference Presenter International conference on Digital Marketing Experience Impact of Over the Top (OTT) platforms on students during COVID-19 27/10/2021 Jain University International
12 Conference Co-presenter International Conference on Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era 06/08/2021 Christ University International
13 Conference Presenter Global Perspectives On Business, Economy And Society - For Sustainability in The New Normal? Impact of COVID-19 and 2008 Global Financial Crisis on the Demand of Essential Goods in the US ? A Comparative Study 05/08/2021 ISBR Business School in association with ISBR College, Bengaluru. International
14 Conference Co-presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies 07/04/2021 Christ University National
15 Conference Co-presenter 4th International Conference FUSION 2021 19/03/2021 IFIM College (Autonomous) International
16 Seminar Co-presenter National Seminar on "Impact of Social Media on Commerce" 04/03/2020 National College, Autonomous, Jayanagar, Bangalore National
17 Conference Presenter International Conference on Innovative Practices - Discerning New Perspectives Do Giants in Public Sector General Insurance Differ in Efficiency? Evidence from India 09/08/2019 St Joseph's College of Atrts and Science for Women International
18 Conference Co-presenter International Conference on "Innovative Practices in Management and Entrepreneurship" 27/12/2018 BNM Institute of Technology, 27th Cross, 12th Main, Banashankari 2nd stage, Bengaluru - 560070 International
19 Conference Co-presenter International Conference on "Innovative Practices in Management and Entrepreneurship" 27/12/2018 BNM Institute of Technology, 27th Cross, 12th Main, Banashankari 2nd stage, Bengaluru - 560070 International
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
1 Employee Stickiness - A Conceptual Framework SANGEETHA R 21-Sep-2022

Additional information

Title of Invention Employee Stickiness - A Conceptual Framework
Applicant/Co-Applicant
Applicant (s)
Inventor /Co-Inventor
Inventor (s) SANGEETHA R
Type of Specification Provisional
Type of Patent
Granted/Awarded Date
Publication/Application Date 18-Jan-2023
Application/Filing Date 21-Sep-2022
IPC Number
Publication Number 202241053946 A
Patent Number 202241053946 A
Field of Invention Computer Science
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 Taluk Revenue Administration Management System - TRAMS Karnataka State Government External
2 An investigation in to financial literacy and changing consumption and investment behaviour of middle class people with special reference to Karnataka Christ University Internal
3 An Investigation into Financial Literacy and Changing Consumption and Investment Behavior of Middle Class People with Special Reference to Karnataka SANGEETHA R, JAIN MATHEW Internal
4 Impact of Financial Literacy on Socio-economic development of Self help group Women Members in India: An Empirical Study SANGEETHA R, SHAMPA I DEV,THOMAS MANGARA ICSSR External
5 Impact of Financial Literacy on Socio-Economic Development of Self Help Group women members in India: An Empirical study Impact of Financial Literacy on Socio-Economic Development of Self Help Group women members in India: An Empirical study Impact of Financial Literacy on Socio-Economic Development of Self Help Group women members in India: An Empirical study Impact of Financial Literacy on Socio-Economic Development of Self Help group women members in India SANGEETHA R, THOMAS MANGARA,SHAMPA I DEV External
6 Leading by Influence Impact on Faculty Culture, Academic Culture, Campus Culture and Healthy Campus Climate KENNEDY ANDREW THOMAS, SANGEETHA R Internal
7 Investigation on the effectiveness of Menstrual Health Scheme in Rural Karnataka AISHWARYA N, SANGEETHA R,KAVITHA R ,AARTHY C Internal
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
1 SANGEETHA R External Advisory Committee (NAAC Accreditation) Honorary
2 VINITA SESHADRI,SANGEETHA R,KAVITHA R ,VINAY M Market Research on EdTech Sector Paid
3 SANGEETHA R,VINITA SESHADRI,KAVITHA R ,KAVITHA JAYAKUMAR,SACHIN WILFRED A J Market research on acceptance of traditional Agricultural GI tagged Products among the population in Bangalore. Paid
Sl.No. Applicants Title Date Published

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