Dr VAIBHAV SHARMA
MBA, PhD
ASSISTANT PROFESSOR
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Differentiating and Synthesizing Socially Responsible Consumption: A Multi-Level Conceptual Framework and Future Research Directions | Journal of Macromarketing / / / - | 0276-1467 | 21-Jan-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing | PRATIBHA GIRI,VAIBHAV SHARMA,SARANYA GOEL, THEODORE TARNANIDIS VASILEIOS ISMYRLIS,VIJAYA KITT | 9798369391228 | / |
| 2 | International Insights for Luxury Brand Marketing | VAIBHAV SHARMA,NEELAKSH NAIR | 9798337304175 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Winter Conference on Sustainable Business (WCSB) 2025 | CONFERENCES | Masstige without Ownership: How Sharing Shapes Brand Evangelism Among Masstige Consumers | PRESENTER) | Great Lakes Institute of ManagementGurgaon | 11/12/2025 |
| 2 | 3rd International Conference on Sustainable Business Practices and Innovative Models | CONFERENCES | The Emotional Cycle of Compulsive Fashion Buying: Shame, Envy, and Identity in the Digital Age | PRESENTER) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2025 |
| 3 | 3rd International Conference on Sustainable Business Practices and Innovative Models | CONFERENCES | AI-Driven Hyper-Personalization VS Consumer Privacy Anxiety | PRESENTER) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2026 |
| 4 | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2026) | CONFERENCES | The impact of black woman ambassadors | COLLABORATION_WITH_UG_PG_STUDENTS) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2026 |
| 5 | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2026) | CONFERENCES | Understanding Consumer Behavior in Real Estate: The impact of FOMO and Impulsive Decision Making | PRESENTER) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2026 |
| 6 | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2026) | CONFERENCES | AI-Driven Personalization and Sustainable Fashion Behavior | PRESENTER) | CHRIST (Deemed to be University)Ghaziabad | 10/03/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Five-Day Faculty Development Programme (FDP) on "Qualitative Research Analysis” at the School of Leadership and Management | FDP | 10/12/2025 | Manav Rachna University |
| 2 | Malaviya Mission Teacher Training Centre, is organizing an Interdisciplinary One Week Capacity Building Programme (CBP) | FDP | 28/01/2026 | Ramanujan College, Delhi University |