Dr JASMINE KAUR
MSc, MPhil, PhD
ASSISTANT PROFESSOR
MSc, MPhil, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | A goal programming approach for agile-based software development resource allocation | Decision Analytics Journal / 6 / / - | 2772-6622 | 15-Mar-2023 |
| 2 | Selecting Best Software Vulnerability Scanner Using Intuitionistic Fuzzy Set TOPSIS | Computers, Materials & Continua / 72 / 2 / 3613 - 3629 | 1546-2226 | 29-Mar-2022 |
| 3 | Optimal Sprint Length Determination for Agile-Based Software Development | Computers, Materials & Continua / 68 / 3 / 3693 - 3712 | 1546-2226 | 06-May-2021 |
| 4 | Optimal Resource Allocation for Software Development under Agile Framework | Reliability: Theory and Applications / 16 / SI 2(64) / 48 - 58 | 1932-2321 | 30-Nov-2021 |
| 5 | Measuring software reliability under the influence of an infected patch | Yugoslav Journal of Operations Research / 31 / 2 / 249 - 264 | 0354-0243 | 08-Feb-2021 |
| 6 | Time Lag-Based Modelling for Software Vulnerability Exploitation Process | Journal of Cyber Security and Mobility / 10 / 4 / 663 - 678 | 2245-1439 | 14-Jun-2021 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Strategic Brand Management in the Age of AI and Disruption | JASMINE KAUR,AHMAD ALBATTAT, ARMAN KHAN, MOHAMAD-NOOR SALEHHUDDIN SHARIPUDIN, PRAVEEN PATEL, ZAHID HUSSAIN | 9798369394618 | / |
| 2 | Strategic Brand Management in the Age of AI and Disruption | JASMINE KAUR,AHMAD ALBATTAT, ARMAN KHAN, MOHAMAD-NOOR SALEHHUDDIN SHARIPUDIN, PRIYANSH BAGGA, ZAHID HUSSAIN | 9798369394618 | / |
| 3 | AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing | JASMINE KAUR | 979-833736731-6 | / |
| 4 | System Assurances: Modeling and Management | JASMINE KAUR,ADARSH ANAND, DEEPTI AGGRAWAL | 978-032390240-3 | / |
| 5 | Recent Advancements in Software Reliability Assurance | JASMINE KAUR,ADARSH ANAND, OMPAL SINGH | 978-042977657-1 | / |
| 6 | Systems Performance Modeling | JASMINE KAUR,ADARSH ANAND, ANU A. GOKHALE, MANGEY RAM | 978-311061905-8 | / |
| 7 | Methods and Applications of Quick Commerce (Q-Commerce) | JASMINE KAUR,DIYA TYAGI | 979-833731714-4 | / |
| 8 | Brand Creation and Management in the Phygital Era | JASMINE KAUR,ANSHIKA SHUKLA | 979-833730950-7 | / |
| 9 | Effective Marketing and Consumer Behavior Tactics for High-End Products | JASMINE KAUR,DHRUV DAS SHEKHAWAT | 979-836938741-2 | / |
| 10 | AI, Policy, and the Future of Human-Centered Education | JASMINE KAUR,PRIYAM RATHI | 979-833735783-6 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | International Conference on Emerging Trends in Business Analytics & Management Sciences, | CONFERENCES | YouTube View Count Modeling: A Stochastic Approach | PRESENTER) | Shailesh J. Mehta School of Management, IIT BombayMumbai | 12/12/2024 |
| 2 | 4th International Conference on Recent Trends in Engineering, Technology and Business Management (ICRTETBM-2025) | CONFERENCES | Bridging Consumer Identity and Goal-Framing: An Integrated Approach to Understanding and Promoting Pro-Environmental Behaviour in University Students | PRESENTER) | Amity International Business School, Amity UniversityNoida | 19/02/2025 |
| 3 | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) 2026 | CONFERENCES | 3rd International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM) 2026 | CHAIR) | CHRIST (Deemed to be University) | 10/03/2026 |
| 4 | 8th Biennial International Conference, “Frontiers in AI: Shaping the Future of Management | CONFERENCES | 8th Biennial International Conference, “Frontiers in AI: Shaping the Future of Management | PARTICIPANT) | Sri Guru Gobind Singh College of Commerce | 09/04/2026 |
| 5 | EEE International Conference on Computational Engineering, Sensing Technology and Management (ICCETM 2025) | CONFERENCES | EEE International Conference on Computational Engineering, Sensing Technology and Management (ICCETM 2025) | CHAIR) | Amity Education Group | 18/11/2025 |
| 6 | 13th International Conference on Issues and Challenges in Doctoral Research (ICICDR-2025) | CONFERENCES | 13th International Conference on Issues and Challenges in Doctoral Research (ICICDR-2025) | PARTICIPANT) | Global Academy of Doctorates and Amity University | 25/08/2025 |
| 7 | Entrepreneurship and Start-ups in the Era of Industry 4.0 | CONFERENCES | From Access to Empowerment: AI-Enabled Digital Public Infrastructure for Bridging the Urban-Rural Digital Divide and Advancing Sustainable Development in India | PRESENTER) | GNIOT Institute of Professional Studies (GIPS) | 05/02/2026 |
| 8 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) on "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | Blockchain and AI for Trust, Authorship, and Integrity in Digital Scholarly Publishing | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
| 9 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) On "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | Fair and Inclusive Customer Segmentation in AI-Driven Marketing | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
| 10 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) On "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | Generations in transition: How millennials and gen z are shaping the future of sustainable fashion | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
| 11 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) On "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | Ethical Regulation and Governance of AI in Fashion Marketing and Production | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
| 12 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) On "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | Green Logistics and transportation systems for a responsible supply chain | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
| 13 | 3rd International Conference on SUSTAINABLE BUSINESS PRACTICES AND INNOVATIVE MODELS (ICSBPIM - 2026) On "Leveraging Innovation for Sustainable Growth, Business Model Evolution, and Societal Impact” | CONFERENCES | From Cluster to Container: Reimagining the Global Supply Chain Architecture for Indian Handicrafts | PRESENTER) | CHRIST (Deemed to be University) | 10/03/2026 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Empowering Educators: Implementing Learner-Centric Teaching for Student Success | Department of BBA Analytics, SBM, | Participant | 06/02/2025 | |
| 2 | Strategic Integration of Digital Innovations and AI in Education, Research, and Professional Development | Christ (Deemed to be University) Delhi NCR, | Institutional | Participant | 24/06/2024 |
| 3 | EFFECTIVE TEACHING LEARNING ENHANCEMENT TRAINING | Department of BBA Analytics, | Institutional | Participant | 18/06/2024 |