Faculty

Profile

Dr BARKATHUNISSA A

MBA, MPhil, PhD
ASSOCIATE PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices Indian Journal Of Marketing 21-Jun-2021 / / -

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,PRATEEK GUPTA
Title of Article Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices
Name of Journal Indian Journal Of Marketing
Volume No
Issue No
Page No -
URL http://indianjournalofmarketing.com/index.php/ijom/pages/view/ib
Indexing Agency Scopus
Date of Publication 21-Jun-2021
2 Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru International journal of advanced science and technology 26-Apr-2020 29 / 05 / 2540-252554

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,ADISHESHA SAIRAM K
Title of Article Factors Influencing Purchase Decision and Brand Switching in the Passenger Car Segment in Bengaluru
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 05
Page No 2540-252554
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 26-Apr-2020
3 A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice International journal of advanced science and technology 26-Apr-2020 29 / 5 / 3084 -3102

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) BARKATHUNISSA A,KARTHIK SANTHANARAJ
Title of Article A Study on the Factors Affecting usage of Voice Assistants and the Interface Transition from Touch to Voice
Name of Journal International journal of advanced science and technology
Volume No 29
Issue No 5
Page No 3084 -3102
URL https://www.scopus.com/sourceid/21100829147
Indexing Agency Scopus
Date of Publication 26-Apr-2020
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
1 Conference Presenter International conference on neo business practices for the evolving world Exploring the factors influencing advertisement and branding on the consumption of carbonated drinks by the youth. 05/04/2022 Symbiosis Institute of management studies International
2 Conference Presenter National conference Customer Acceptance Of Using Ai And Its Impact On Online Apparel Companies? 20/01/2022 Christ University National
3 Conference Presenter National Conference On Marketing Paradigm-Post Covid 19 Influence Of Customised Advertisements Of High-End Smartphones In Ott Platforms On The Consumer Buying Intentions Of Millennial & Generation Z 20/01/2022 Christ University National
4 Conference Presenter COGNOSCO 2021 PARIVARTHANA - Transformation from Trash to Treasure - Need for Revival 12/11/2021 Christ University National
5 Conference Presenter National Conference Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands 07/04/2021 Christ University National
6 Conference Presenter National Conference on Industry 4.0: Innovation, Transformation & Business strategies Downward product line extension of luxury perfume brands jeopardizes its scarcity and exclusivity - A paradox of luxury brands 07/04/2021 Christ University National
7 Conference Presenter International conference on Challenges and Prospects in Management in the VUCA World Exploring the plausibility of pre-purchase decision process in user acceptance of Smart Wearable Technology devices 16/02/2021 Symbiosis Institute of Business Management International
8 Conference Presenter The Last Generation: The decline of the Channapatna wooden toy industry The Last Generation: The decline of the Channapatna wooden toy industry 07/11/2020 Christ university-NCR International
9 Conference Presenter Connaissance 2020 A study on effect of Brand personality and Brand image on purchase intention towards skin care and face care products. 20/02/2020 Christ University National
10 Seminar Presenter connaissance 2020 A study on the factors affecting usage of voice assistants and the interface transition from touch to voice for users. 20/02/2020 Christ University National
11 Conference Presenter international conference on value driven marketing A study on the factors influencing consumer buying intentions towards air conditioners in Delhi region. 18/10/2019 SDMIMD International
12 Seminar Presenter NATIONAL SEMINAR IMPORTANCE OF BUSINESS ANALYTICS FOR HR PROFESSIONALS (SMART HR 4.0) 03/09/2019 PSGR KRISHNAMMAL COLLEGE FOR WOMEN National
13 Conference Presenter Eighth National Conference on Case Studies CHINESE WHISPERS:A TEACHING CASE STUDY OF HOW CHINESE WOODEN TOYS ARE DESTROYING THE CHANAPATNA WOODEN TOY INDUSTRY AND THE LIVELIHOOD OF ITS ARTISAN AND THE NEED FOR URGENT ANSWER 16/08/2019 Christ University National
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
Sl.No. Name of the Workshop/FDP/Training programme Name of Oraganiser Level Role Date
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: http://www. christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

Copyright © CHRIST (Deemed to be University) 2020 | Privacy Policy