Faculty

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School of Business and Management
Business and Management

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Dr RAGHAVENDRA PRASANNA KUMAR

MBA, PhD

ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT

BANGALORE CAMPUS

Print Profile

Sl.No.	Title	Name of Periodical	Periodicity	Date

Sl.No.

Title

Name of Journal

Date of Publication

Volume No/Issue No/Page No

Impact of financial literacy on savings behavior: the moderation role of risk aversion and financial confidence

Journal of Financial Services and Marketing

27-Dec-2023

/ / -

Additional information

Category	Article in Research Journal
Sole Authored /Co Authored	Co-Author
Author Name (s)	RAGHAVENDRA PRASANNA KUMAR,DR. ANANDA S,DR. TAMANNA DALAWAI
Title of Article	Impact of financial literacy on savings behavior: the moderation role of risk aversion and financial confidence
Name of Journal	Journal of Financial Services and Marketing
Volume No
Issue No
Page No	-
URL	https://www.palgrave.com/gp/journal/41264/about/editorial-board
Indexing Agency	ABDC and SCOPUS
Date of Publication	27-Dec-2023

Technology acceptance model and customer engagement: mediating role of customer satisfaction

Journal of Financial Services Marketing

24-Oct-2023

/ / -

Additional information

Category	Article in Research Journal
Sole Authored /Co Authored	Co-Author
Author Name (s)	RAGHAVENDRA PRASANNA KUMAR,DR. ZAHRAN AL SALTI,DR. ANANDA S,DR. ARINDAM BANERJEE
Title of Article	Technology acceptance model and customer engagement: mediating role of customer satisfaction
Name of Journal	Journal of Financial Services Marketing
Volume No
Issue No
Page No	-
URL	https://link.springer.com/article/10.1057/s41264-023-00256-2
Indexing Agency	Scopus
Date of Publication	24-Oct-2023

Sl.No.	Title	URL	Subject	Month Year

Sl.No.	Type of Book	Title	Title of Book	ISBN	Month Year

Sl.No.	Type of Book	Title of Chapter/Article	ISBN	Month Year

Sl.No.	Type of Book	Title	Title of Case Study	ISBN	Month Year

Sl.No.	Title	Abstract Objectives	Type	Sponsors

Sl.No.	Title	Place of Publication	ISBN No.	Month Year

Sl.No.	Type of Program	Role	Name of Program	Title of Paper	Date	Organising Institution	Level
1	Conference	Presenter	International conference on reforms in business practices & redefined role of banks- Contemporary issues, challenges & remedies"	Does psychological capital moderate the relationship between financial attitude and investment decision making?	08/12/2023	JNN college of engineering	National
2	Conference	Moderator/Chair	International Conference on Reforms in Business Practices and Redefined Role of Banks-Contemporary Issues, Challenges and Remedies		08/12/2023	JNNCE, Shivamogga	International
3	Conference	Presenter	International conference on reforms in business-Contemporary issues challenges and remedies practices and redefined role of banks	Does Psychological capital moderate the relationship between financial attitude and investement decision making?	08/12/2023	JNNC Engineering	International

Sl.No.	Title of the Program	Name of the Program	Date	Name of the Institution

Sl.No.	Title	Genre	Producer	Copyrights

Sl.No.	Title	Guide Name	Institution	Month Year

Sl.No.	Title	Name of Student	Institution	Month Year

Sl.No.	Title of Invention	Inventor(s)	Filing Date

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External
1	Perceived service quality and customer engagement: Moderated mediation model of customer satisfaction and loyalty behaviors	RAGHAVENDRA PRASANNA KUMAR, RASHMI B H,SHRINIVAS		Internal

Sl.No.	Name of the Conference/Seminar	Name of Organiser	Level	Date

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Oraganiser	Level	Role	Date
1	Master Class and FDP on Discover Design Thinking 'Functional Innovation Way' For Growth	Kirloskar Institute of Management	National	Participant	06/07/2024

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year

Sl.No.	Faculties	Theme of Consultancy	Type

Sl.No.	Applicants	Title	Date Published

CHRIST

(Deemed to be University)

Dharmaram College Post, Hosur Road, Bengaluru - 560029,
Karnataka, India

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