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Dr SHARON SOPHIA J

MBA, PhD
ASSISTANT PROFESSOR

SCHOOL OF BUSINESS AND MANAGEMENT
BANGALORE CAMPUS
 Print Profile

Sl.No. Title Name of Periodical Periodicity Date
Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
Sl.No. Title URL Subject Month Year
Sl.No. Type of Book Title Title of Book ISBN Month Year
Sl.No. Type of Book Title of Chapter/Article ISBN Month Year
1 Case Report Does gamification affect customer brand engagement and brand value co-creation? 9798369300190 Sep 2023

Additional information

Type of Book Case Report
Type of Work Chapter
Sole Authored/Co Authored Co-Authored
Author Name (s) CHIPPY MOHAN,BARANIDHARAN,SHARON SOPHIA J,BARANIDHARAN
Title of Book Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Title of Book/Chapter/Article/Case Study) Does gamification affect customer brand engagement and brand value co-creation?
Month/Year Sep/2023
ISBN 9798369300190
Pages
Publishing Company/Institution IGI Global
Indexing Agency Scopus
Level International publisher
Sl.No. Type of Book Title Title of Case Study ISBN Month Year
Sl.No. Title Abstract Objectives Type Sponsors
Sl.No. Title Place of Publication ISBN No. Month Year
Sl.No. Type of Program Role Name of Program Title of Paper Date Organising Institution Level
Sl.No. Title of the Program Name of the Program Date Name of the Institution
Sl.No. Title Genre Producer Copyrights
Sl.No. Title Guide Name Institution Month Year
Sl.No. Title Name of Student Institution Month Year
Sl.No. Title of Invention Inventor(s) Filing Date
Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
Sl.No. Name of the Conference/Seminar Name of Organiser Level Date
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Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
Sl.No. Faculties Theme of Consultancy Type
Sl.No. Applicants Title Date Published

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